Project Report Submitted To

For Example

University of Pune, Pune

In Partial Fulfilment of Requirements
For the Award of Degree of
MASTERS OF MARKETING MANAGEMENT

DECLARATION

DECLARATION

I, the undersigned, hereby declare that the Project Report entitled “…………
…………… …” written and submitted by me to the University of Pune, Pune in
partial fulfilment of the requirements for the award of degree of Master of Marketing
Management under the guidance of ……………….. is my original work and the
conclusions drawn therein are based on the material collected by myself.

Place : Pune (Name)

Date: Research Student

GUIDE’S CERTIFICATE

CERTIFICATE

This is to certify that the Project Report entitled “……………………………………”

which is being submitted herewith for the award of the degree of Master of Marketing
Management of University of Pune, Pune is the result of the original research work
completed by Mr ………………………………………… under my supervision and
guidance and to the best of my knowledge and belief the work embodied in this
Project Report has not formed earlier the basis for the award of any degree or similar
title of this or any other University or examining body.

Project Guide Director

(Mr./Mrs/Ms_________________) Dr. Apoorva Palkar
 CONTENT PAGE

CONTENTS

Page No

ACKNOWLEDGEMENT

LIST OF TABLES

LIST OF FIGURES

CHAPTER I :

CHAPTER II :

CHAPTER III :

CHAPTER IV :

CHAPTER V :

BIBLIOGRAPHY :

ANNEXURE

LIST OF TABLES

LIST OF TABLES
Table No. Title of the Table Page No.
Table No. 1.1
Table No. 1.2
Table No. 2.1
Table No. 2.2
Table No. 3.1
Table No. 3.2
Table No. 4.1
Table No. 4.2
Table No. 5.1
Table No. 5.2

Tables may be more or less depending upon the tables in each chapter
 LIST OF FIGURES

LIST OF FIGURES
Figure No. Title of the Figure Page No.
Figure No. 1.1
Figure No. 1.2
Figure No. 2.1
Figure No. 2.2
Figure No. 3.1
Figure No. 3.2
Figure No. 4.1
Figure No. 4.2
Figure No. 5.1
Figure No. 5.2
Figure No. 5.3
Figure No. 5.4

Figures may be more or less depending upon the figure in each chapter

Body of the Report

PROJECT REPORT GUIDELINES
.

1. The project should be minimum of 8000 words and maximum of 10,000 words.
2. The annexures , graphs tables etc shall not be considered for calculation of words.
3. The Project Synopsis to be submitted to the internal guide within two weeks of starting
the summer project. It should clearly explain the project scope and reason for selecting
the subject /topic in detail. Also objectives, methodology should be enclosed.
4. Students must submit three hard bound copies of the Project Report to the guide by the
date which will be specified on the notice board.
5. A rough draft of the project report must be submitted to the guide on completion of the
project. Only on acceptance of draft project report(hard copy) by the guide ,the
student should make the final copies.

FORMAT OF THE PROJECT REPORT

a) The Report shall be typed on white paper.A4 size or continuous stationary bond
,for the final submission .The report to be submitted to the University of Pune
must be original and subsequent copies may be photocopies on any paper.
b) The typing shall be of standard letter size, double spaced and on one side of the
paper only, using black ribbons and black carbons.
c) Margins
The typing must be done in the following margins
Left………. 35mm Right ………..20mm
 Top ……….35 mm Bottom………20mm
d) Binding
The report shall be rexin bound in black, Plastic and spiral bound will not be
accepted.
e) Front Cover
TOP:
The title in block letters of 6mm -15mm letters
CENTRE:
Full name of the student in block capitals of 6mm to 10mm letters
BOTTOM
Name of the University,Institute,Year of submission all in block letters-6mm to
10mm letters on separate line with spacing and centering
f) At the beginning and end of the report ,two white sheets should be provided.
g) Contents
The contents shall contain the following:
Institute Certificate
Certificate from Company
Acknowledgements
Abstract
List of Figures
Tables
Nomenclature and abbreviations
h) Chapters of the Project Report
1. Introduction to the topic, Reason for selecting the topic.
2. Company/Organisation profile
3. Scope of the work
4. Objectives of the Project Work
5. Methodology
6. Information and Analysis
7. Observation and Findings
8. Limitations
9. Suggestions
10. Bibliography
11. References
12. Annexures (Graphs, tables etc)
Chapter Numbering
Section and subsections of any chapter shall be in decimal notation. All chapters
shall begin on a new page. The titles for the chapter and the title shall be properly
centered at the top of the page and have three spaces between them
Chapter I

Introduction

This is the chapter of the project, which should cover the following points :

1.1 Basic Theoretical Concepts and Contexts of the Topic

1.2 Need for the study
1.3 Objectives of the Project
1.4 Scope of the Study

The detail descriptions of these points are as under :

1.1 Basic Theoretical Concepts and Contexts of the Topic

This point should cover the following :

• Basic concepts related to the topic
• The theoretical context of the concerned discipline of the problem
should be specified.

1.2 Need for the study

This point should cover the following :
• Why this study
• Sources of key originating research questions(s)
• The selected problem in the theoretical context of the concerned
discipline should be specified
1.3 Objectives of the Project
The point should cover the following:
• The objectives of the project should be made in clear, specific and
precise terms.
• The objective of the project should be put in serial points
• They should cover summary of the title of the research project they
should be in minimum words.
• They should be in minimum words
• They should indicate scope of the study
• They should drive the research Project

1.4 Scope of the Study

The point should cover the following:
• Specific mention should be made of the rational scope of the research
problem of the project, such as:
• Geographical scope of the study.
• The topical scope of the study.
• The functional scope of the study
Chapter II

Profile of the Organization

This is the second chapter of the project, which should envelop the following points :

2.1 Current status of the company

2.2 Future plans of the Organization
2.3 Any other relevant information of the Organization

The detail descriptions of these points are as under:

2.1 Current status of the company

The Point should cover the following:

• Current market position of company should be given.

• Current financial positions of company should be given
• Reasons for profit/loss should be discussed.
• Marketing strategies should be listed.

2.2 Future plans of the Organization

The point should cover the following:

• Future plans of company if any should be specified

2.3 Any other relevant information of the Organization.

This point should cover the following:

• Any other relevant information regarding the company should be given.

Chapter III

Research Design and Methodology

A good research design ensures against wasteful expenditure of time, money and energy.
Thus chapter should contain information on the following points :

3.1 Sampling Design

3.2 Source and methods of Data collection
3.3 Methods of data analysis and statistical Techniques
3.4 Key concepts and definitions
The detail description of these points are as under :
3.1 Sampling Design
This point should cover the following:
• Define population with reference to project
• Sampling unit should be specified
• Sampling frame should be defined
• Sample size should be defined
• Sampling Procedure Statistically /Judgement should be defined
• An explanation of the determination of size and type of sample will also
be necessary

3.2 Source and methods of Data collection

This point should cover the following :

The different types of data that are proposed to be gathered and to be used
should be specifically mentioned. Data collection methods may be as:

• Sources of Primary Data collection

 Interview schedule,
 Questionnaire

• The sources for each type of data and the tools and techniques that will
be used for collecting different types of data should be specified.

3.3 Methods of data analysis and statistical Techniques :

The point should cover the following

• Different types of data analysis techniques used in the research

project should be specifically mentioned. Such as:

 Basic analytical tools, which include Tabular Analysis, Graphical

Analysis, Percentage Analysis, or Ratio Analysis etc. should be
specified.

Chapter IV

Data Presentation, Analysis and interpretation

This chapter should contain information on the following points:

4.1 Interpretation of results

4.2 Discussion on results derived
4.3 Research Questions Answered
 • All tables should have technical features, such as :
i. Table Number
ii. Title of the table
iii. Captions ( columns Heading)
iv. Stubs( Row heading)
v. Table Body
vi. Head Body
vii. Foot Note

2. Get the basic findings / inferences.

4.1 Interpretation of results

• Feel what findings / results are

• Mean what findings say
• Read whink and present the inference

4.2 Discussion on results derived :

• Link the objectives with results of the data

• Implications of findings
• Personal perspective of the students on derived results

4.3 Research Questions Answered:

• Feel the research questions are answered

• Draw and Develop conclusions or generalisations

Chapter V

Findings and Suggestions

This chapter should cover the following :

5.1 Main Findings

5.2 Policy Suggestions

5.1 Main Findings

• Findings are statements of factual information based upon the data
analysis
• List all the major findings of the project serially
 • Put the findings in sequence of the study

5.2 Policy Suggestions

• Policy Suggestions or Recommendations should flow from the
findings
• They should be very rational and practical
• They should be specific
• They should be indicative

6.Limitations
• Major limitations of the study should be specified.

7.This point should cover the following :

1. Bibliography
2. Appendices/Annexure
• Questionnaires or Interview Schedules
• Complex Tables
• Technical Note

3. Glossary terms
4. Index

Bibliography :

A bibliography is the listing of the work that is relevant to the main topic of the
research interest arranged in the alphabetical order of the last names of the author (s).
A reference list is a subset of the bibliography, which includes details of all the
citation used in the literature survey and elsewhere in the report, arranged again, in
the alphabetical order of the last names of the author(s).

At least three modes of referencing are followed in the business research. These are
based on the format provided in the publication manual of the American
Psychological Association (APA), (2001), the Chicago Manual Style (1993), and the
Turabian style (1996).

Each of these style specifies with examples, how books, journals, newspapers,
dissertations and other documentation materials are to be referenced in the
manuscript. Since the APA format is followed for referencing by many journals in
the management area, the monograph will highlight the distinctions in how books,
journals, newspapers, dissertations and other documentation materials are referenced
using APA format as specimen referencing format below :

Book by single Author :

1. Benni, Basavaraj, S., (2005) Dairy Cooperative Management and Practice,
Rawat Publication, Jaipur
Book by more than one author :
1. Krishnaswamy, K.N., Appa, Iyer, Sivakumar, & Mathirajan. M., (2006),
Management Research Methodology : Integration of Principles, Methods and
Techniques, Pearson Education, New Delhi.

More than one Book by the same author :

1. Roy, A., (1998a) Chaos theory, McMillan Publishing Enterprise, New York.
2. Roy, A., (1998b) Classic Chaos, McMillan Publishing Enterprise, New York.

More than one Book by the same author :

1. Pennathur, A., Leong, F.T., & Schuster, K (Eds), (1998), Style and substance
of thinking, Paradise Publishers, New York.

Chapter in the edited book :

1. Benni, Basavaraj, S., (2007), Infrastructural Development and Regional
Disparity – A Comparative District Level Analysis in Karnataka, in Dash
L.N., (Ed ) Economics of Infrastructure, Regal Publication, New Delhi.

Journal Article :
1. Benni, Basavaraj, S., (2006), Sugar Factory Efficiency Measurement :
Application of Data Envelopment Analysis – A New Insight for Managers,
Paradigm, The Research Journal of Institute for Management and Technology,
Vol. X, No. 2, July – December.

Conference Proceedings Publication :

1. Benni, Basavaraj, S., (2007), Status of Public Services in Karnataka – A
Comparative District Level Analysis, in Shahu, A., (Ed), Proceedings of the
Second International Conference on Services Management, Oxford Brookes
University & IIMT New Delhi.

Doctoral Dissertation :
1. Benni, Basavaraj, S., (2001), Dairy Co-Operative Societies in Karnataka,
unpublished doctoral dissertation, Karnatak University, Dharwad.

Paper presentation at conference :

1. Benni, Basavaraj, S., (2004, August 27th to 29th), Empowering Decision
Making Capacity of Global Corporate Managers through Econometric Tools,
paper presented a for “Best Research Paper Competition” in 16th Annual
Management Education Convention, conducted by Association of Indian
Management Schools, Goa.

Government Publication :
1. Ministry of Law, Government of India, (1960), The Copyright Act, 14 of
1957, Delhi
Unpublished Manuscript :
1. Pringle, P.S., (1991), Training and Development in 90s, unpublished
manuscript, Southern Illinos University, Diamondale, IL.