Project Report on Nokia

Preface
In this era, where the technology is growing in a very faster speed and every
positive change is bringing new and enhanced features with them, the cellular
phones are at the very hot issue in this growing technology.

The technologies in these cellular/mobile phones are enhancing and developing

day by day, including new features of entertainment, and multiple options like
imaging facilities, movie/animation features, sound technologies etc.

When the technology is the matter, every consumer/user prefers the latest, best and
interacting featured technologies and also prefers these facilities in less cost. So, in
this view, there is a very big and fast competition between many
companies/manufacturers of cellular phones at the world level.
Introduction to the Organization

Company Information:-

NOKIA is the world leader in mobile communications backed

by its experience, innovation, user-friendliness and secure solutions.
It is a very well knowned company having its vast offices world wide. Their
specialized product is cellular phones. They have many house hold items as well.

Board of Directors:-

The current members of Nokia's Board of Directors were

elected at the Annual General Meeting on March 27, 2003. Click here for a short
résumé and information on the members' shareholdings.

Corporate Responsibility:-

Being a good corporate citizen means meeting responsibilities

towards individuals, the environment, and society in general. We are making
corporate responsibility an integral part of decision-making in all parts of our
business.
Financial Factor:-

Nokia achieves excellent profitability in the first quarter 2003

and mobile phone volumes grow faster than market.

Mission Statement:-

Many organizations develop formal mission statements that

answer these questions. A mission statement is a statement of the organization’s
urpose—what it wants to accomplish in the larger environment. A clear mission
statement acts as an invisible hand that guides people in the organization.
The mission statement of NOKIA is…

“ CONNECTING PEOPLE ”

Goals:-

The goal of NOKIA is “to be a good corporate citizen wherever we operate,

as a responsible and contributing member of society. We take part in long-term
projects aimed at helping young people create their own place in the world, for
example through our global youth programs.”
Introducing The Product
Nokia is a communications based company, which focuses on mobile
telephone technology. When mobile phones first became available on the
market the models were very basic with the best technology being SMS
messaging (sending written "text messages" from one phone to another).
Then the next advance in technology was being able to put different
faces on your phone (different style covers for the front and back of
your mobile device) and after that the technological advances have
come thick and fast, with advances such as:

* MMS

* WAP (internet)

* Polyphonic ringtones

* Predictive SMS (where the phone will finish off a word for you if
it can guess what you are typing)

* Camera phones and

* Video recorders

Digital Bridging:-

Digital Bridging is an integral part of everyday business. It is

also an important part of the company's Corporate Community Involvement
activities that focus on youth and education.
 Maketing Objectives:-

Marketing objectives presents a brief summary of the main goals

and the recommendations of the plan for management review, helping top
management to find the plan’s major points quickly.
In marketing objectives, following areas are included…

• Current marketing situation

• Threats and opportunity analysis
• Objectives and issues
• Marketing strategy
• Action programs
• Budgets
• control

Competition in the market:-

With all this technology available in the communications market it is

obvious that Nokia will have lots of competition, they include:

* Sony Ericsson

* Samsung

* Motorola

* Siemens

* Panasonic

* NEG

* Sagem and
* Toplux...

Organization’s Network:

Nokia is manufacturing its products world wide in

following countries…

• Austria • Gulf countries • Portugal

• Bahrain • Hungary • Qatar
• Belgium • Israel • Saudi Arabia
• Bosnia- • Italy • Serbia and
Herzegovina • Kuwait Montenegro
• Croatia • Lebanon • Slovakia
• Cyprus • Luxembourg • Slovenia
• Czech Republic • Malta • Spain
• Denmark • Monaco • Switzerland
• Finland • Netherlands • Tunisia
 • France • Norway • Turkey
• Germany • Oman • UAE

• Greece • Poland • Yemen

Target Market:-

The target market of NOKIA is very wide. Its products are

demanded world wide and are given preference at any other cellular company in
the world. They have comparatively low rates than the other companies and have a
very good and interactive performance and interesting features, so because of these
features, people prefer NOKIA than the other companies.

Specially in Asia, Europe, America and the Middle East, NOKIA has a very
big market. It is manufacturing GSM and AMPS technologies cellular sets which
are meeting every kind of consumer’s requirements.

In 2002, Nokia's largest markets were US, UK, China, Germany, Italy, France,
UAE, Thailand, Brazil and Poland.
Portfolio Analysis:-

The major activity in srategic management is business portfolio

analysis whereby management evaluates the business making up the company. The
company will want to put strong resources into its most profitable business and
phase down or drop its weaker ones.

So while analyzing the portfolio of NOKIA, it was found that its product of
cellular phones, especially its GSM sets were making more profit to the company
as compare to its other products. So the company invested more budget in this area
and started development on this area to earn the maximum profit. But in the mean
while, the company didn’t neglected their other products and invested more money
on the development of those products.

Micro and Macro Environmental Factors

Effecting Business

The actions and forces outside marketing that affect marketing management’s
ability to develop and maintain successful transactions within target customers, is
called the marketing environment.

Environmental considerations are integrated into every area of company life

and at every phase of our products' life cycle. We believe in eco-efficiency and
sustainability - to respect nature and the needs of future generations. Nokia's new
 Environmental Report 2002 states the company's understanding of the
environmental aspects and impacts of its activities.

There are two categories of marketing environment:

1. Microenvironment
2. Macroenvironment

1- Micro Environment:-

Following are the microenvironmental factors which affects the company:

• The company
• Suppliers
• Marketing intermediaries
• Customers
• Competitors
• Publics

2- Microenvironment:-

Following are the macroenvironmental factors which affects the company:

• Demographic environment
• Economic environment
• Natural environment
• Technological environment
• Political environment
• Cultural environment

Competitive Analysis:-

Visually, there is no any key competitor to NOKIA

as comparing its vast market and demand, but still, we can consider the following
companies as its competitors:-

• Ericson
• Motorola
• Samsung
• Siemens
• Sony

These competitors of NOKIA has also a big market, but as compared to NOKIA,
we cannot say that they can compete this organization at the same level of
competition.
Social Factors:-

Every Nokia employee has influence over Nokia's performance and

reputation in issues of health, safety, security, employee relations, corporate
citizenship and human rights.

Marketing Strategy

As we move into the Mobile World, we remain committed to strong growth,

profitability and responsible market leadership.

Strategic Direction:-

The mobile phone is fast becoming the centerpiece of personal communication,

allowing us access to an ever-widening range of services. Today, we are moving
from voice services to services driven by data and multimedia.
 Business Environment:-

Nokia competes in the global telecommunications industry in

general and in the mobile industry in particular, each of which has exhibited rapid
growth, change and convergence in recent years.

Suggestions

Though the NOKIA is the world’s largest cellular phone company and has the
very efficient features and facilities but there are some suggestions by me after
analyzing and researching about this company.

• It should decrease its prices of the sets so that the sets may become in reach of
every user and the market may increase and become the cause of increasing profit
rate.
• Its spare parts should be available in its every market.
• There should be replace warrenty in case of defection.
• Memory capacity should be increased to save the different entertaining materials
in the sets.

References

• Nokia sales point, Chandni chowk, Murree Road, Rawalpindi.

• www.nokia.com
• www.nokiausa.com
• www.yahoo.com
• www.google.com
• www.nokia.com/downloads.htm
• www.nokia.com/info.htm