REPORT

On

INVESTOR’S PERCEPTION & SATISFACTION TOWARDS MUTUAL

FUND & CAPITAL MARKET

Stock Holding Corporation of India Limited

Submitted in partial fulfilment of the requirements of
Post Graduate Diploma in Management

By

Piyush Prakash

Batch 2017-2019

Under the Supervision of

Company Mentor
Mansoor siddqui
Branch Manager

IILM ACADEMY OF HIGHER LEARNING

1, Viraj Khand, Gomti Nagar, Lucknow- 226010

1|Pa ge
S.NO TABLE OF CONTENT PAGE NO.

1. ACKNOWLEDGEMENT 3

2. PREFACE 4

3. INTRODUCTION 5 - 10

4. COMPANY PROFILE 11 - 16

5. A LITERATURE REVIEW 17 - 19

6. OBJECTIVE 20

7. RESEARCH METHODOLOGY 21

8. DATA ANALYSIS & INTERPRETATION 22 - 35

9. FINDINGS 36

10. CONCLUSION 37

11. SUGGESTIONS 38

12. BIBLIOGRAPHY 39

13. LIMITATION 40

14. QUESTIONNAIRE 41 - 44

2|Pa ge
 ACKNOWLEDGEMENT

With regard to my Project with Marketing Research & Analysis I would like to thank each
and everyone who offered help, guidance and support whenever required. The writing of this
project has been the significant academic challenges I have faced and without the support,
patience and guidance of the people involved this task would not have been completed. It is to
them I owe my deepest gratitude. It gives me immense pleasure in presenting this project report
on Investor’s Perception & Satisfaction Towards Mutual Fund & Capital Market. I am
extremely grateful to my college director Dr. NAELA RUSHDI, college mentor Mr.
AZHARUDDIN MOHAMMAD for their valuable guidance and timely suggestions. Her
wisdom, knowledge and commitment to the highest standards inspired and motivated me. And I
am also thanks to my company mentor & branch manager Mr. MANSOOR SIDDIQUI &
branch executive Mr. SAURABH CHANDRA GUPTA who helped me each and every
moment.

3|Pa ge
 PREFACE

This report is all about the research that has been conducted by us to know about the
investor’s perception, satisfaction, choice, preference taken by them in order to the
investment in a mutual fund and stock market. Research was undertaken in order to
arrive at some meaningful result which help us in identifying the perception &
satisfaction level of investors at the time of investment. Report is based on
questionnaire that was surveyed and the answers were recorded and on the basis of
recorded answers analysis is being done through some statistical tools such as annova
test, chi-square test and correlation. On the basis of these tools analyzation is being
done and findings are stated in this report which depicts the overall purpose of the
research.

4|Pa ge
 Introduction
Investment involves making of a sacrifice in the present with the hope of deriving future benefits.
Two most important features of an investment are current sacrifice and future benefit. Investment is
the sacrifice of certain present values for the uncertain future reward. Investment may be defined as an
activity that commits funds in any financial/physical form in the present with an expectation of
receiving additional return in the future. The expectation brings with it a probability that the quantum
of return may vary from a minimum to a maximum. This possibility of variation in the actual return is
known as investment risk. Thus every investment involves a return and risk. A proper planning and
analysis should be done in order to reach to the perfect decision of investment or portfolio
management.

Indian financial system is considered as one of the most powerful economic system among the world
markets. Many of the investment agreements are made by the Indian government to increase the
investment in the country in various sectors.

Indian financial system is the result of effective governance and proper control of the country’s
supreme monetary authorities. i.e. Reserve Bank of India (RBI) and Securities Exchange Board of
India (SEBI).

 Various Governing Bodies regulates the Indian Financial System are as follow:

Reserve Bank of India is the supreme authority and regulatory body of all the monetary transaction
in the country. RBI is the regulatory body for various banking and non-banking financial institutions in
the country.

5|Pa ge
 SEBI is the supreme authority and regulatory body for the India’s capital market.

Insurance Regulatory and Development Authority is the apex statutory body which regulates the
Insurance companies in India.

Association of Mutual funds in India regulates all the mutual fund companies in India.

Foreign Investment Promotion Board regulates all the foreign direct investment made in India in
various sector.

Ministry of Finance and the government of India has the controls on all the above governing bodies
established in country for the regulation of the money and non-monetary instruments in the country.

Investments are normally classified into five category using risk and return relationship in the Indian
Financial System. There are various other factors like risk, return, period of Investment, safety, past
performance etc. which affect the investment decision and also the selection of investment alternative.

6|Pa ge
 
Various Alternative Available in India for Investment are classified as follows:
1. Low Investment Alternative

Saving Account

Bank Fixed Deposits

National Saving Certificates

Government Securities

2. Moderate Investment Alternative


Mutual Funds

Insurance

Bonds/Debentures

3. High Investment Alternative


Equity Shares

Commodities

FOREX Market

4. Traditional Investment Alternative


Residential And Commercial Real Estates

Bullions
5. Emerging Investment Alternative

Hedge Funds

Venture Capital

Description of Available Investment Alternative in India:


Savings Account
A savings account is a deposit account held at a bank or other financial institution that provides
principal security and a modest interest rate. Depending on the specific type of savings account, the
account holder may not be able to write checks from the account (without incurring extra fees or
expenses) and the account is likely to have a limited number of free transfers/transactions. Savings
account funds are considered one of the most liquid investments outside of demand accounts and cash.

7|Pa ge
 In contrast to savings accounts, checking accounts allow you to write checks and use electronic debit
to access your funds inside the account. Savings accounts are generally for money that you don't
intend to use for daily expenses.


Bank Fixed Deposits
A fixed deposit (FD) is a financial instrument provided by banks which provides investors with
a higher rate of interest than a regular savings account, until the given maturity date.


National Savings Certificates
National Savings Certificates, popularly known as NSC, is an Indian Government Savings
Bond, primarily used for small savings and income tax saving investments in India. It is part of the
postal savings system of Indian Postal Service (India Post).


Government Securities
A government security is a bond issued by a government authority with a promise of repayment
upon maturity. Government securities such as savings bonds, treasury bills and notes also promise
periodic coupon or interest payments. These securities are considered low-risk, since they are backed
by the taxing power of the government.


Mutual Funds
A mutual fund is a pool of money from numerous investors who wish to save or make money just
like you. Investing in a mutual fund can be a lot easier than buying and selling individual stocks and
bonds on your own. Investors can sell their shares when they want.


Insurance
Insurance is a contract, represented by a policy, in which an individual or entity receives
financial protection or reimbursement against losses from an insurance company. The company
pools clients' risks to make payments more affordable for the insured.
Insurance policies are used to hedge against the risk of financial losses, both big and small, that may
result from damage to the insured or her property, or from liability for damage or injury caused to a
third party.

8|Pa ge
 
Bonds
The investor purchases debt issued by companies or governments which promises to pay an
annual return until the debt is repaid. The value of the investment changes as the level of general
interest rates fluctuates, causing the bond to become more or less valuable.


Equity or Stocks
Equity shares are the main source of finance of a firm. It is issued to the general public. Equity
shareholders do not enjoy any preferential rights with regard to repayment of capital and dividend.
They are entitled to residual income of the company, but they enjoy the right to control the affairs of
the business and all the shareholders collectively are the owners of the company.


Commodities
A commodity is a basic good used in commerce that is interchangeable with other commodities of
the same type. Commodities are most often used as inputs in the production of other goods or services.
The quality of a given commodity may differ slightly, but it is essentially uniform across producers.
When they are traded on an exchange, commodities must also meet specified minimum standards, also
known as a basis grade.


FOREX Market
Forex (FX) is the market in which currencies are traded. The forex market is the largest, most
liquid market in the world, with average traded values that can be trillions of dollars per day. It
includes all of the currencies in the world.


Real Estate
Real estate is property comprised of land and the buildings on it as well as the natural resources of
the land including uncultivated flora and fauna, farmed crops and livestock, water and minerals.
Although media often refers to the "real estate market" from the perspective of residential living, real
estate can be grouped into three broad categories based on its use: residential, commercial and
industrial.

Bullions
Bullion is gold and silver that is officially recognized as being at least 99.5% pure and is in the form
of bars or ingots rather than coins

9|Pa ge
 
Hedge Funds
Hedge funds are alternative investments using pooled funds that may use a number of different
strategies in order to earn active return, or alpha, for their investors.

Venture Capital
Startup companies with a potential to grow need a certain amount of investment. Wealthy investors
like to invest their capital in such businesses with a long-term growth perspective. This capital is
known as venture capital and the investors are called venture capitalists.

COMPANY PROFILE
10 | P a g e
Introduction
StockHolding was incorporated as a Public Limited Company in 1986. It has been jointly
promoted by leading Banks and Financial Institutions. StockHolding is a subsidiary of
IFCI Limited. The equity capital of StockHolding is presently held by LIC, GIC, IFCI Ltd.,
SU-UTI, NIA, NIC, UIC, and TOICL, all leaders in their respective fields of business.

Stockholding began by offering custodial and post trading services, adding depository services and
other services to its portfolio over a period of time.

Stockholding has established itself in India as a one-stop solution provider in the Financial Services
domain.

StockHolding, apart from being the country’s premier Custodian and Depository
Participant, StockHolding is also the largest Professional Clearing Member; backed by
an immense capacity to process volumes with precision. To give an idea of our
capability, every year we process around….

StockHolding also provides Derivatives clearing, PF fund accounting, SGL constituent account
services, distribution of mutual funds and other capital market instruments, besides distribution of life
and non-life insurance policies.

Other offerings added to the bouquet are online net trading, loan against shares, Western Union
Money Transfer & E-stamping. In the pipeline are a host of services that will complement the range of
services offered by StockHolding.

Why StockHolding ?

 Well integrated front and back office, paper and electronic systems. A focussed Client
Relation Team to manage your needs & queries. A single point contact for your comfort.
 In-house capability to address all IT needs in terms of software development, maintenance,
back office processing, database administration, network maintenance, backups and disaster
recovery.
 Multilevel security is maintained in software, applications and guards to access to various
11 | P a g e
 data, client and internal reports.
 Expertise in running processes utilising digital signatures.
 Regular Audits internal and external, by SEBI, Depositories, Clients and compliance to rules
and regulations
 Constant review and benchmarking of processes to ensure adherence to global best practices
 Insurance cover with international re-insurance.
 Full Confidentiality of business operations.

Values
 Safety & Efficiency of Operations is a hallmark of StockHolding.
 Professionalism & Integrity.
 Customer First .
 Relationship building .
 Commitment to Quality irrespective of asset size!

Services

DEMAT
NATIONAL
BROKING/
PANSION
SYSTEM TRADING

GOLD SERVICES
CLEARING
RUSH MAMBER

BULLIONS-
GOLD/SILVE DERIVATIVE
R

Demat service
Depository Participant services cater to all your individual investment needs. With a parentage
of leading financial institutions and insurance majors and a proven track record in the
Custodian business, shcil reiterated past success by establishing ourselves as the first ever
and largest Depository Participant in India.

Dematerialisation is the process of conversion of shares from physical form to the electronic
mode. The dedicated demat team enable you to convert your physical holdings in shares/
Debentures/ Bonds/ G-secs into electronic mode in a quick and hassle-free manner.

 Broking service

12 | P a g e
"StockHolding in the capacity of Sub-broker has been providing Share Broking Services in
association with StockHolding SERVICES LTD. (SSL) , the member Broker on BSE. Broking
Account can be opened from any of the StockHolding Branches. ONLINE trading facility may
be opted or OFFLINE services may be availed from the concerned branch."

 Clearing Member services

StockHolding's long-standing association with Clearing Members has enabled it to develop services
based on an understanding of their working and their requirement for timely and accurate information.
SHCIL currently offer Depository services to a large number of clearing members of various
exchanges connected with NSDL and CSDL .

SHCIL accept deposits of collaterals( bank guarantees, FD's, Demat shares) towards base capital and
additional base capital requirements stipulated by NSE for clearing members trading on its capital
market, Futures & OPTIONS, CURRENCY FUTURES DERIVATIVE segment. Besides, new
products with a broker empanelment clause ensures a mutually beneficial tie-up. Clearing members
stand to earn a steady income from our product transactions and new additions to their client-base,
while we capitalize on their rapport with the market.

SHCIL currently offer Depository services to more than 680 clearing members of various exchanges
connected with NSDL and CDSL. Our Customer Care lines answer all your DP queries while the
Interactive Voice Response (IVR) system gives you information on your account and other valuable
data like CC calendar details, tariff, ISIN information, etc. via telephone, fax and e-mail.

 Derivative service

StockHolding is a Custodian/Professional Clearing Member of derivative segment at the

Bombay Stock Exchange and at the Futures & Options Segment of the NSEIL
respectively.

SHCIL developed in-house Back Office systems and procedures to cater to the needs of various
entities in the segment. A dedicated team of professionals handle derivative operations and assist its
clients. As a professional clearing member, StockHolding performs the following functions:

 Clearing - Computing obligations of all his TM’s i.e. determining positions to settle.

13 | P a g e
  Settlement - Performing actual settlement.

 Collateral Management - Collection of collateral (cash/cash equivalents and securities),

valuation on a regular basis (as per J. R. Varma recommendations) and setting up exposure
limits for TMs and Institutional clients.

 Risk Management- Setting position limits based on up front deposits/margins for each TM
and monitoring positions on a continuous basis.

 Bullion - Gold and Silver

Expanding its bouquet of offerings to include physical products in Gold and Silver was but a logical
extension in servicing its expanding client base.

StockHolding Provides the consumer with the finest quality products manufactured to exacting
international standards, created with complete transparency and assurance.

 Gold Rush

It is a Gold accumulation plan for customers who wish to buy and accumulate Gold in a
fair and transparent manner. The customer has complete discretion as regards
amount of purchase, its frequency and timeline for taking delivery of Gold.The gold
purchased for the customers would be set-aside in an allocated enclosure with full
insurance cover and security. Customers can accumulate gold without worrying about
safe keeping of the metal. For details please refer the product features and FAQ’s.

Features :

 The customer will have complete flexibility to acquire gold of value as low as Rs.1000 or in
multiple thereof. The quantity of gold that a customer intends to buy is entirely at his/her
discretion. The customer is not obligated to make any fixed or periodic payments.
 Nomination is mandatory for all customers except minor registered under this Plan. In the
event of death of the customer, the nominee (or the designated guardian of the nominee in case
nominee being a minor) can take delivery of accumulated gold under this Plan.

 Each customer opting to purchase gold under the scheme shall be required to open a metal
account with StockHolding after complying with a defined registration process.

 Customer shall have complete freedom to seek physical delivery of gold in the form of coins or
bars at anytime or multiple times according to their discretion. Since, it is not physically
possible to deliver a fractional quantity of gold; minimum quantity for which the delivery is
proposed to be made has been kept as low as 1 gram. The delivery would be made directly at
the customers registered address.

 Customer shall not have any option to claim money and all settlements would be in Gold only.
At the time of delivery, customer can pay additional money to convert fraction into next full
gram plus minting charges, delivery charges and taxes if any.

14 | P a g e
  The gold on behalf of the customer would be purchased, net of VAT/CST as and when his/her
clear funds are available. Gold in grams up to 3 decimal places shall be credited to the
customer's account on T+1 business day (‘T’ being the day of realization of purchase amount )

 The scheme is strictly that of a sale transaction and physical delivery is essential component of
the scheme.
 The customer shall have the flexibility to pay the amount by way of Cheque. Applications
received after 4.00 pm shall be processed on the next business day.

 In the event the application is rejected for any reasons whatsoever, the Application Form shall
not be returned to the Customer. StockHolding reserves the right to reject any application on
any grounds whatsoever, including for non compliance of requisite norms. In the event of
rejection of application, StockHolding will refund the initial purchase amount directly to the
Customer. Customer shall not be entitled to claim any interest on the said purchase amount so
refunded.

 The gold purchased for the customers would be set-aside in an allocated enclosure within
MPIPL’s vault with full insurance cover and security. Customers can accumulate gold without
worrying about safe keeping of the metal.

 There is no fixed tenure for this product. It is mandatory for the customer to take the delivery
of the total gold accumulated to his/her account after 5 years. In case customer fails to take the
delivery within 45 days post completion of 5 years, storage and insurance charges at 1% on
total accumulated value per annum will be applicable. Herein, total accumulated value is
calculated as follows: = Accumulated metal quantity * Current value of the metal.

 While making request for taking physical delivery of gold, the customer would be required to
pay the coin/bar minting charges as also the delivery cost separately. Normally the delivery of
Gold will be made within 7 to 12 business days from receipt of related charges for delivery.
Delivery requests received after 4.00 pm shall be processed on the next business day. Customer
will have to provide copy of his proof of identity at the time of delivery. GoldRush will have a
lock in period of 3 months i.e. customer can request delivery only after 3 months from the date
of generation of customer id

 National Pension System(NPS)

National Pension System (NPS) is introduced by Government of India and regulated by Pension Fund
Regulatory and Development Authority (PFRDA) under PFRDA Act 2013 to all citizens of India with the
objective of promoting old age income security. NPS empowers subscribers to plan their own pension
under the “Defined Contribution” concept. It not only helps to save for post-retirement spending but
is also a good investment and tax planning tool. PFRDA appoints Points of Presence (POPs) which act
as the link between subscribers and PFRDA to promote the NPS.

 Distribution of Financial Products

 StockHolding offers products ranging from fixed income investments like FDs, Bonds,
Debentures and Capital Gain Bonds to variable income products like IPO's of equities
and Mutual Funds

 StockHolding is an AMFI Registered Mutual Fund Advisor (ARMFA).

15 | P a g e
1. Mutual Funds

Allotment and Redemption of Mutual Fund units through BSE STAR MF.

2. Retail Broking

i. Equity
ii. Derivatives
iii. Internet Trading Facility for retail clients.
iv. Pan India presence through SHCIL
v. Competitive Pricing

3. IPO Bidding

SSL acts as a sub syndicate member for bidding the various IPO/FPO launched from time to time.
It also acts as Lead Broker for mobilization of Bonds.

4. SIP in Stock

INVESTMENTS FOR PLEASURE WITH PERFECTION

 Systematic Investment Plan (SIP)

Securities, a unique product enables the Investor to invest in Selected Stocks/Gold ETFs of
Investor’s choice on regular intervals for a fixed tenure on prevailing market rates. SIP provides a
right platform to have a disciplined approach in the investment to build a formidable portfolio by
using market volatility. So, come, Start the wonderful journey of CREATING WEALTH WITH
PLEASURE. hy SIP?

Small Step, Giant Gains: It is the power of compounding that enables small investments to reach
the peak of wealth. Savings of small amounts on regular intervals will enable individuals to realise
bigger dreams of life.

 Don’t Worry, Be always Happy:

In the regular investments in Securities, biggest worry for any investor is Timing the investment.
More and more fall in the market makes the investor jittery about the investment decisions made.
However, in SIP, as investments are made over a period of time, any fall in the markets won’t drive
away the value of investments.
 Have the pleasure to write your own future :

SIP enables the investor to be the chief Architect in building own destiny. As investments are made
of investor’s choice on regular intervals, Investor can script the success story with ease. So, why
still the wait? Please visit nearest SHCIL Branch, Today. Enroll for SIP and become Master of your
future.[Also, no Entry or Joining Fees. Brokerage as applicable for normal trade].

5. Margin Trading

Features :

16 | P a g e
 SSL has launched the unique product, Margin Trading Facility (MTF). This product facilitates
the client to trade with just 50% of the total trade value. Balance 50% will be funded by SSL.
MTF also, facilitates the client to carry forward the position upon maintaining requisite
Maintenance Margin. Interest on amount funded by SSL will be levied and payable only on
closing the position either by sale of securities or pay-in of amount funded by SSL. Interest
charged by SSL for MTF is lowest compared to industry standards.

A LITERATURE REVIEW
Defination of Investment

 Investment involves making of a sacrifice in the present with the hope of deriving future
benefits. (Dr. K. Sowmya , J. Mounika Reddy , 2016)
 Investment is a conscious act of an individual or any entity that involves development of
money in securities or properties issued by any financial institutions with the objective of high
returns with in a definite period of time. (G. Velmurugan ,V. Selvam, N. Abdul Nazar , 2015)
 Investment is considered the sacrifice of certain present value of money in anticipation of a
reward. (V.Alagu Pandian, G.Thangadurai, 2013 )
 Investment – parking of funds (current) to earn benefits or securing growth in future can be
termed as Investments. It is a sacrifice from current income to gain returns at a later stage/date.
(Dr.Priyanka Jain, 2012)

Perception
Selecting, organizing and interpreting information in a way to produce a meaningful experience of
the world is called perception. (Ms. Anitha, D. Phani Bhargavi, 2014)

Investor
An investor allocates capital with the expectation of a future financial return.

Investors’ perception
Investor’s perception refers to the choosing, purchasing and consumption of goods and services for
the satisfaction of their wants. ( Dr. K. Sowmya , J. Mounika Reddy, 2016)

Investors can be classified into three categories.

a) Risk Averters
As the term indicates risk averters do not invest in risky assets. These investors prefer to invest in
Government securities, Life insurance policies and Unit Trust Certificates.

b) Risk Moderates

17 | P a g e
 Risk moderates (Risk neutrals) are willing to pay for making an investment provided they get return
of an equal value. They invest in common stocks and life policies.

c) Risk Takers.

Risk takers’ chief aim is getting higher return for their investments. They believe in high return for a
greater risk. They prefer to invest in common bonds, convertible securities. (Ramprasath S., Dr. B.
Karthikeyan, 2013 )

Alternative investments
Alternative investments are sometimes used as a tool to reduce overall investment risk
through diversification.( Ashly Lynn Joseph, Dr. M. Prakash, 2014)

Factors Affecting Investor Perception while investing in various alternative


Culture
Basically, culture is the part of every society and is the important cause of person wants and
behavior. The influence of culture on buying behavior varies from country to country therefore
marketers have to be very careful in analyzing the culture of different groups, regions.


Motivation
The level of motivation also affects the buying behavior of customers. Every per son has different
needs such as physiological needs, biological needs, social needs etc


Age
Age and life - cycle have potential impact on the consumer buying behavior. It is obvious that the
consumers change the purchase of goods and services with the passage of time.

Past market trends
Sometimes history repeats itself; sometimes markets learn from their mistakes. The investors need to
understand how various asset classes have performed in the past before planning for their finances.


Risk appetite
The ability to tolerate risk differs from person to person. It depends on factors such as the individual
financial responsibilities, environment, basic personality, etc. Therefore, understanding the investor’s
capacity to take on risk becomes a crucial factor in investment decision making.

Risk appetite shows the capacity of an investor to bear losses related to his investments.
(Dr.Priyanka Jain, 2012)

Investment horizon
It is the period that the investor can keep his money invested. The longer the time-horizon, the
greater are the returns that should be accepted. Further, the risk element reduces with time.
18 | P a g e
 
Investible surplus
It basically refers to how much money is the individual able to keep aside for investments. The
investible surplus plays a vital role in selecting from various asset classes as the minimum investment
amounts differ and so do the risks and returns.

Investment need
It refers to how much money does the investor needs at the time of maturity. This helps the investor
to determine the amount of money that they need to invest every month or year to reach the magic
figure.


Expected returns
The expected rate of returns is a crucial factor as it will guide the choice of investment. Based on the
investors’ expectations, the investor can decide whether they want to invest heavily into equities or
debt or balance their portfolio. (Ms.Anitha, D. Phani Bhargavi ; Ashly Lynn Joseph, Dr. M.
Prakash, 2014)

Awareness
Awareness is a continuing process by which investors come to learn about the investment particulars.
In certain cases they try to know about the modes clearly and eventually adopt it or reject it.
Awareness is commonly described as the first step in the process of investment. (V.G Murugan, 2012)

Risk
Risk = Probability of Negative x Importance of consequences occurring negative consequences
( w.r.f Peter and Ryan 1976)

19 | P a g e
 OBJECTIVES

 To study the level of awareness of mutual funds & capital market.

 To analyse the perception of investors towards mutual funds & capital market

 To study the factors considered by the investors and those which ultimately influence him while investing.

 To determine the type of mutual fund investor prefers the most.

20 | P a g e
 RESEARCH METHODOLOGY

1. Research Design of the Study

This project is a descriptive research with seeks to find out “what will be the perception &
satisfaction of investors towards mutual fund & share market”.

2. Sampling Plan

Sampling plan can be classified into 3 sections as mentioned below:

i. Sampling Unit

Sampling unit refers to who are the sample target. In this project study. The sample
units are the business class, housewives, students, friends, service person.

ii. Sample Size

In this project study, sample size is 100 investors in Lucknow city.

iii. Sampling Procedure

This refers to the methods incurred for choosing the samples. In this study the sampling
procedure undertaken is the random sampling method.

3. Sources of Data

Mainly two sources of data have been used in the making of this projects reports.

I. Primary Data

Here first hand information is obtained by distributing printed questionnaire.

II. Secondary Data

Here the information is obtained from internets, reports, news paper and management
review.

4. Data Collection Instruments

In this study conducted the foremost data collection instrument that has been used is the
questionnaire. The questionnaire has been designed both open and closed ended
questions.

21 | P a g e
 DATA ANALYSIS & INTERPRETATION

Personal Details:

Name:-

Gender:-
GENDER

Frequency Percent
MALE 63 52.5
FEMALE 37 30.8
Total 100 83.3

Add: -

Contact No:-

E-mail:-

Age:-
15-25 25-35 35-45 ABOVE 45

AGE
Frequenc Percen
y t
15-25 27 22.5
Vali 25-35 35 29.2
d
35-45 21 17.5
ABOV 17 14.2
E 45
Total 100 83.3

Qualification:-
10th 12th Graduation Post Graduation

QUALIFICATION
Frequency Percent
10th 9 7.5
12th 6 5.0
GRADUATION 55 45.8

P.G 30 25.0
Total 100 83.3
Occupational status:-
Student Employed Unemployed Business-man

22 | P a g e
 OCCUPATIONAL
Frequency Percent
Valid STUDENT 24 20.0
EMPLOYED 40 33.3

UNEMPLOYED 12 10.0

BUSINESS 24 20.0

Total 100 83.3

Income status:-
Below 100000 100000-300000 300000-600000 Above 600000

INCOMESTATUS
Frequency Percent
Valid BELOW 40 33.3
100000
100000- 44 36.7
300000
300000- 14 11.7
600000
ABOVE 2 1.7
600000
Total 100 83.3

1. State the RANK of importance of the following investment objectives.

23 | P a g e
 S.NO INVESTMENT RANK
OBJECTIVES
1. DIVIDENDS
2. CAPITAL
APPRECIATIO
N
3. QUICK GAIN
4. SAFETY
5. LIQUIDITY
6. TAX
BENEFITS
7. DIVERSIFICAT
ION
8. HEDGE
INFLATION

INVESTOR PERCEPTION & SATISFACTION TOWARDS SHARE MARKET

2. How much do you invest in IPO’s?

(a)10000 (b)10001-50000
(c)50001-500000 (d)500001 and above
Frequency Percent
Valid 10000 28 23.3

10000- 18 15.0
50000
3. What do you see before investing in IPO?
(a) Promoters background (b)Sector
50001- 30 25.0 performance
500000
(c)Performance of existing companies (d) Premium
above 24 20.0 Amount
500001

Total 100 83.3

Frequency Percent
Valid promotors 29 24.2
background
4. What is the source of information you use?
sectors 24 20.0
(a) Print Media performance
(b) Electronic
Media
(c)Expert Opinion performance 26 21.7 (d) Friend Advice
of existing
companies
Frequency Percent
print 28 23.3
media premium 21 17.5
amount 5. In which
electronic 38 31.7
media
Total 100 category you
83.3

expert 23 19.2
invest ?
opinion a) Long term investor b) Day trader
friend 11 9.2 (Intraday)
advice c) both
Total 100 83.3
Valid LONG 43 35.8
TERM
INVESTOR

24 | P a g e
 DAY 22 18.3
TRADER
(INTRADAY)

BOTH 35 29.2
Total 100 83.3

6. How long are you trading in stock and IPO’s?

(a)0year-2years (b)2years- 5years
(c)5years-10years (d)10years and Above

Valid 0 TO 2 28 23.3
YEARS

2 TO 5 22 18.3
YEARS

5 TO 10 30 25.0
YEARS

ABOVE 20 16.7 7. Factors cosiderd at the time of trading.

10 FACTORS HIGHLY HIGH LOW
YEARS
Total 100 83.3 CONSIDERD CONSIDERD CON
COMPANY GOODWILL
MARKET SHARE
CORPORATE PROFILE
CURRENT FINANCIAL POSITION
HISTORICAL BACKGROUND
BROKER ADVICE

8.What is your advice to new investors in IPO?

(a) Go by only promoters (b) Go by only premium
(c) Go by only sectors performance (d) Go by all of the above

Frequency Percent
Valid GO BY ONLY 36 30.0
PROMOTERS

GO BY ONLY 22 18.3
PREMIUM
GO BY ONLY 18 15.0
SECTOR
PERFORMANCE

GO BY ALL OF 24 20.0
THE ABOVE

Total 100 83.3

9. What difficulties did you face after applying IPO’s?

(a)Refund Problem (b) Delay in crediting allotted shares to your DEMAT
Account
(c)No clarity in allotment (d) None of the above.

25 | P a g e
 Frequency Percent
Valid REFUND 30 25.0
PROBLEM
DELAY IN 12 10.0
TRANSFER
OF SHARE
NO CLARITY 25 20.8
IN
ALLOTMENT

NONE OF 33 27.5
THE ABOVE
Total 100 83.3

10. Rank your sectorial preferences for investing in stock.

S.NO SECTORS RANK
1. IT SECTOR
2. BANK SECTOR
3. INFRASTRUCTURE SECTOR
4. SERVICE SECTOR
5. PHARMA SECTOR
6. ENERGY SECTOR
7. COAL, GAS & REFINERY SECTOR
8. PERSONAL CARE SECTOR
9. FAST MOVING CONSUMER GOODS

INVESTOR PERCEPTION & SATISFACTION TOWARDS MUTUAL FUND

11. Where do you find yourself as a mutual fund investor ?

a) Totally ignorant
b) Partial knowledge of mutual funds
c) Aware only of any specific schemes
d) Fully aware
Frequency Percent
Valid TOTALLY 32 26.7
IGNORANT

PARTIAL 12 10.0
KNOWLEDGE

AWARENESS 25 20.8

FULLY 31 25.8
AWARE
Total 100 83.3

12. What do you consider the most important parameters while investing in mutual fund ?
26 | P a g e
S.N FACTORS STRONGL AGREE NEUTRA STRONGLY DISAGRE
O Y AGREE L DISAGREE E
1. RETURNS
2. LOW RISK
3. CREDIT
RATING
4. INFLATION
5. COMPANY
6. LOCK IN
PERIOD

13. In which type of mutual fund schemes you have invested ?

a. Debt Schemes b. Equity based Schemes
c. Balanced fund scheme d. Hybrid fund scheme
e. Liquid fund scheme f. ELSS Tax Saving Scheme

Frequency Percent
Valid DEBT 20 16.7
SCHEME
EQUITY 25 20.8
BASED
FUND
BALANCED 19 15.8
FUND
SCHEME
HYBRID 8 6.7
FUND
SCHEME
LIQUID 10 8.3
FUND
SCHEME
ELSS TAX 18 15.0
SAVING
SCHEME
Total 100 83.3

14. You have invested for long term or short term in XYZ Mutual Funds?
a. Long Term
b. Short Term
Frequency Percent
Valid LONG 65 54.2
TERM
SHORT 35 29.2
TERM
Total 100 83.3

15. Which categories of mutual fund scheme have you used ?

a. Open ended
b. Close ended
c. Large cap
d. Mid cap
e. Small cap
f. Regular income fund

27 | P a g e
 Frequency Percent
Valid OPEN 31 25.8
ENDED
CLOSE 20 16.7
ENDED
LARGE 16 13.3
CAP
MID CAP 7 5.8
SMALL 10 8.3
CAP
REGULAR 16 13.3
INCOME
FUND
Total 100 83.3

16. When you invest in mutual funds which mode of investment will you prefer ?
a. Systematic Investment Plan (SIP)
b. One Time Investment (Lumpsum)

Frequency Percent
Valid SIP 65 54.2

LUMPSUM 35 29.2

Total 100 83.3

17.How would you like to receive the returns every year?

a) Dividend payout b) Dividend re-investment
c) Growth in NAV

28 | P a g e
 Frequency Percent
Valid DIVIDEND 42 35.0
PAYOUT
DIVIDEND 22 18.3
RE-
INVESTMENT

GROWTH IN 35 29.2
NAV
Total 99 82.5

18. What is the major reason for using financial advisors ?

a) Want help with assets allocation
b) Don’t have time to make my own investment decision
c) To explain various investment decision
d) Want to make sure I m investing enough to meet my financial goals

Frequency Percent
Valid WANT HELP 32 26.7
WITH
ASSETS
ALLOCATION 1. CHI- SQUARE
DONT HAVE 12 10.0
TIME There are basically two types of random variables
TO EXPLAIN 25 20.8 and they yield two types of data: numerical and
VARIOUS categorical. A chi square (X2) statistic is used to
INVESTMENT
DECISION investigate whether distributions of categorical
variables differ from one another. Basically
MEET MY 31 25.8
categorical variable yield data in the categories
FINANCIAL and numerical variables yield data in numerical
GOAL form. Responses to such questions as "What is
Total 100 83.3
your major?" or Do you own a car?" are
categorical because they yield data such as "biology" or "no." In contrast, responses to such
questions as "How tall are you?" or "What is your G.P.A.?" are numerical. Numerical data can
be either discrete or continuous.

1. Analyse the level of perception and satisfaction of investors before investing in IPOs with
respect to gender.

H0= Gender and Investor’s perception are independent.

H1= Gender and Investor’s perception are dependent.

GENDER * Q.3 Crosstabulation

29 | P a g e
Count
Q.3
performance of
promotors sectors existing
background performance companies premium amount Total
GENDER MALE 21 12 18 12 63
FEMALE 8 12 8 9 37
Total 29 24 26 21 100

Chi-Square Tests
Asymptotic
Significance (2-
Value df sided)
Pearson Chi-Square 3.585a 3 .310
Likelihood Ratio 3.579 3 .311
Linear-by-Linear Association .437 1 .508
N of Valid Cases 100
a. 0 cells (0.0%) have expected count less than 5. The minimum
expected count is 7.77.

The significance level of Gender and Investor’s perception is .310. It means that H0
is accepted. That means the Gender and Consumer preferences are independent in
nature.

2. Analyse the level of preference the investors invested in various types of mutual fund with
respect to Occupational status

H0= Occupational status and Investor’s perception are independent.

H1= Occupational status and Investor’s perception are dependent.

OCCUPATIONAL * Q.13 Crosstabulation

Count
Q.13
EQUITY BALANCE HYBRID LIQUID ELSS TAX
DEBT BASED D FUND FUND FUND SAVING
SCHEME FUND SCHEME SCHEME SCHEME SCHEME Total
OCCUPATI STUDENT 4 5 6 4 3 2 24
ONAL EMPLOY 9 10 3 2 3 13 40
ED

30 | P a g e
 UNEMPL 3 2 4 1 1 1 12
OYED
BUSINES 4 8 6 1 3 2 24
S
Total 20 25 19 8 10 18 100

Chi-Square Tests
Asymptotic
Significance (2-
Value df sided)
a
Pearson Chi-Square 18.216 15 .251
Likelihood Ratio 18.223 15 .251
Linear-by-Linear Association .781 1 .377
N of Valid Cases 100
a. 18 cells (75.0%) have expected count less than 5. The minimum
expected count is .96.

The significance level of Occupational status and Consumer preferences is .251

which means that H0 is accepted. Occupational status and Investors perception
while investing in different types of mutual funds are independent in nature.

2. ANNOVA
1. Compare the means between Occupational status and How much investors invest in
IPOs.

H0= Occupational status and investors invest in IPOs are independent

H1= Occupational status and investors invest in IPOs are dependent

ANOVA

Sum of Squares df Mean Square F Sig.

Between Groups 6.900 3 2.300 1.808 .151

Within Groups 122.100 96 1.272

Total 129.000 99

The significance level is .151. It means that H0 is accepted. The Occupational

status of investors and investors invest in IPOs are independent.

31 | P a g e
 2. Compare the means between Age of investors and various types of mutual fund scheme
in which investors invested.

H0 = Age of investors and invested in various schemes are independent

H1 = Age of investors and invested in various schemes are dependent

ANOVA
AGE
Sum of Squares df Mean Square F Sig.
Between Groups 4.048 5 .810 .731 .602
Within Groups 104.112 94 1.108
Total 108.160 99

The significance level is .602. It means that H0 is accepted. The Age of investors
and invested in various schemes of mutual fund are independent in nature.

32 | P a g e
 3. CORRELARION

1. State the Correlation between Income and Investment objectives of the Investors

Correlations
CAPITAL TAX DIVER
INCOME DIVID APRECI QUICK LIQUIDI BENEFI SIFICA
STATUS END ATION GAIN SAFETY TY TS TION HEDGE INFLATION
Spear INC Correlation 1.000 -.225 -.035 -.031 .022 .041 .238 .136 -.012
man's OME Coefficient
rho STAT Sig. (2-tailed) . .024 .726 .763 .825 .684 .017 .178 .905
US N 100 100 100 100 100 100 100 100 100
DIVI Correlation -.225 1.000 -.102 -.182 .143 -.239 -.511 -.509 -.025
DEN Coefficient
D Sig. (2-tailed) .024 . .311 .070 .154 .016 .000 .000 .804
N 100 100 100 100 100 100 100 100 100
CAPI Correlation -.035 -.102 1.000 .348 -.407 -.650 -.128 .279 -.291
TAL Coefficient
APR Sig. (2-tailed) .726 .311 . .000 .000 .000 .204 .005 .003
ECIA N 100 100 100 100 100 100 100 100 100
TION
QUI Correlation -.031 -.182 .348 1.000 -.406 .002 .180 -.425 -.558
CK Coefficient
GAIN Sig. (2-tailed) .763 .070 .000 . .000 .987 .073 .000 .000
N 100 100 100 100 100 100 100 100 100
SAF Correlation .022 .143 -.407 -.406 1.000 -.259 .187 .025 .001
ETY Coefficient
Sig. (2-tailed) .825 .154 .000 .000 . .009 .062 .803 .995
N 100 100 100 100 100 100 100 100 100
LIQU Correlation .041 -.239 -.650 .002 -.259 1.000 .010 -.293 .203
IDIT Coefficient
Y Sig. (2-tailed) .684 .016 .000 .987 .009 . .924 .003 .043
N 100 100 100 100 100 100 100 100 100
TAX Correlation .238 -.511 -.128 .180 .187 .010 1.000 .102 -.484
BEN Coefficient
EFIT Sig. (2-tailed) .017 .000 .204 .073 .062 .924 . .311 .000
S N 100 100 100 100 100 100 100 100 100
DIVE Correlation .136 -.509 .279 -.425 .025 -.293 .102 1.000 .267
RSIF Coefficient
ICATI Sig. (2-tailed) .178 .000 .005 .000 .803 .003 .311 . .007
ON N 100 100 100 100 100 100 100 100 100

33 | P a g e
 HED Correlation -.012 -.025 -.291 -.558 .001 .203 -.484 .267 1.000
GE Coefficient
INFL Sig. (2-tailed) .905 .804 .003 .000 .995 .043 .000 .007
ATIO N 100 100 100 100 100 100 100 100 100
N

 In this correlation test there is negative and weak correlation between Income & Investment
objective of Dividend, Capital appreciation, Quick gain, HEDGE inflation.

 Weak and negative correlation between Income and HEDGE inflation.

2. State the correlation between Age & Sectorial preference of the investors.

Correlations
COAL,
INFRAS GAS, PERSO
TRUCT SERVIC PHARM ENERG REFINE NAL FAST
IT BANK URE E A Y RY CARE MOVING
SECTO SECTO SECTO SECTO SECTO SECTO SECTO SECTO CONSUME
AGE R R R R R R R R R GOODS

Spear AGE Correlatio 1.000 .105 .157 -.068 -.082 -.157 -.044 -.031 .012 .088
man's Coefficient
rho Sig. (2- . .298 .119 .501 .415 .118 .665 .757 .906 .384
tailed)
N 100 100 100 100 100 100 100 100 100 100
IT Correlatio .105 1.000 .096 -.102 -.031 -.188 -.394 -.358 .066 -.285
SEC Coefficient
TOR Sig. (2- .298 . .342 .314 .760 .061 .000 .000 .513 .004
tailed)
N 100 100 100 100 100 100 100 100 100 100
BAN Correlatio .157 .096 1.000 .204 -.526 -.678 -.304 .405 -.296 .008
K Coefficient
SEC Sig. (2- .119 .342 . .042 .000 .000 .002 .000 .003 .937
TOR tailed)
N 100 100 100 100 100 100 100 100 100 100
INFR Correlatio -.068 -.102 .204 1.000 -.504 .192 -.138 -.172 -.398 -.194
AST Coefficient
RUC Sig. (2- .501 .314 .042 . .000 .055 .171 .087 .000 .054
TUR tailed)
E N 100 100 100 100 100 100 100 100 100 100
SEC
TOR

34 | P a g e
SER Correlatio -.082 -.031 -.526 -.504 1.000 .406 .013 -.329 .132 -.082
VICE Coefficient
SEC Sig. (2- .415 .760 .000 .000 . .000 .901 .001 .189 .417
TOR tailed)
N 100 100 100 100 100 100 100 100 100 100
PHA Correlatio -.157 -.188 -.678 .192 .406 1.000 -.047 -.371 .087 -.306
RMA Coefficient
SEC Sig. (2- .118 .061 .000 .055 .000 . .645 .000 .389 .002
TOR tailed)
N 100 100 100 100 100 100 100 100 100 100
ENE Correlatio -.044 -.394 -.304 -.138 .013 -.047 1.000 -.062 -.330 .364
RGY Coefficient
SEC Sig. (2- .665 .000 .002 .171 .901 .645 . .537 .001 .000
TOR tailed)
N 100 100 100 100 100 100 100 100 100 100
COA Correlatio -.031 -.358 .405 -.172 -.329 -.371 -.062 1.000 .121 -.116
L, Coefficient
GAS, Sig. (2- .757 .000 .000 .087 .001 .000 .537 . .229 .249
REFI tailed)
NER N 100 100 100 100 100 100 100 100 100 100
Y
SEC
TOR
PER Correlatio .012 .066 -.296 -.398 .132 .087 -.330 .121 1.000 -.291
SON Coefficient
AL Sig. (2- .906 .513 .003 .000 .189 .389 .001 .229 . .003
CAR tailed)
E N 100 100 100 100 100 100 100 100 100 100
SEC
TOR
FAST Correlatio .088 -.285 .008 -.194 -.082 -.306 .364 -.116 -.291 1.000
MOV Coefficient
ING Sig. (2- .384 .004 .937 .054 .417 .002 .000 .249 .003 .
CON tailed)
SUM N 100 100 100 100 100 100 100 100 100 100
ER
GOO
DS

 In this correlation test there are negative and weak correlation between Age and Infrastructure,
Service, Pharma, Energy, Coal, gas & refinery sector.
 Negative and weak correlation between Age and Pharma sector.

FINDINGS
35 | P a g e
1. Majority of the respondent are male followed by females.

2. Among all the respondents, most of the respondent belongs to age group of 25-35 years
followed by respondent of age group Above 45 Years.

3. Majority of the respondent are well educated possessing the Bachlor degree followed by the
respondent possessing Post Graduate Degree.

4. It can be observed from the result that out of survey population most of the respondents are
Employed followed by respondent preferring Unemployeed in investing in share market &
IPOs. Students & Businessman & students both are contributing 20% in investments.

5. As the most of the respondents are businessman and earning annually more than 100000 &
less than 300000 followed by respondents earning less than 100000 as they are at startup of
their career.

6. Majority of respondent are preferring Tax Benefits, Hedge inflation, Diversification, Safety
followed by Investment objectives are Dividend, Capital appreciation, Quick gain, and
Liquidity.

7. Majority of the respondent who invest in IPOs they are invest 50000-500001 followed by the
respondent who invest in IPOs more than 500001.

8. Most of investors before investing in IPOs they watch promoters background.

9. Most of the investors are prefer at the time of trading is Long term investment in respect of
Intraday trader.

10. Majority of the respondents are highly agree that the Risk is the most important parameters at
the time of investing in mutual funds. Then other factors are moving sequence wise just like
Low risk, Lock in period, Company background, Credit rating, Inflation.

11. Researcher also found that Regular Income, Profit against investment, Capital Gain and tax
benefits are prime motive behind the investment in preferred alternative.
12. Most of the respondents suggest other also to invest their fund in alternative where they are
investing.

13. After performing all the tests, researcher can conclude that Safety, Income, Risk, Returns,
Growth of funds is affected by demographic factors of respondents.

14. Researcher also found the fact that there is an association between Occupation, Monthly
Income and Percentage of Income used for Investment Purpose.

Conclusion
36 | P a g e
The study shows that respondent of the survey are investing their fund in preferred alternative which
comprises of Bank deposits, FDs, Insurance with prime motive of profit and regular income against
the investment. Females are less risk taker compare to male they want to investment their savings in
alternative which is quite safer for them. It is also revealed from the study that Risk, Returns, Safety
of funds, Growth are the major factors which affects the investors perception while investing their
fund. Motives like Tax benefits, Profit, Expertise and Capital gain are the factor which affects the
investor perception towards the investment in their preferred alternatives. Respondents are not aware
about the new trends and alternative for investment which can give more returns but to get higher
return one should take higher risk. The analysis of data and interpretation shows that awareness,
suggestion from others; own analysis, factors and motives affect the investor’s perception. The
younger respondents who started their services in various sector can start investing from now to meet
their future needs and also to fight against growing inflation.
They are acquiring knowledge about the investment alternatives with their advantages so they can
change their mind set about the high investment alternative consist of Equity market, commodity
etc. they can earn higher profit if they invest their fund with proper guidance.

37 | P a g e
 Suggestion
 One should acquire knowledge about the investment alternative available in Indian economy
system.
 Bank and other companies should promote their investment product to existing clients as
well as to new client so they can earn more profit.
 Government should promote campaign regarding the awareness program about the investment.
 Government should maintain transparency while formulating their policy.
 Broking Firms should start spreading awareness about the equity market as the
investment alternative rather than speculation.
 People should start investing their fund for higher return in SIPs offered by
different companies.
 People also start investing considering their future needs and requirement of fund.
 Government should spread awareness regarding their new policy.

38 | P a g e
 Bibliography
References
1. Apparao.E, Babu. K.N, (2015).A Survey on Investors Perception towards Investment Avenue in
Godavari District of Andhra Pradesh. Acme Intellects International Journal of Research in
Management, Social Science & Technology, 9(9).

2. Patel. M, (2015). Customer Perception Regarding Investment in Different Investment Avenues.

Research-Hub International Multidisciplinary Research Journal, 2(5).

3. Anitha., Bhargavi, P.D.,(2014).Investor’s Perception towards Investment. Global Journal of

Finance and Management, 6(2), 185-190.

4. Prabhu. G, Vechalekar. N.M,(n.d) Perception of Indian Investor towards investment in Mutual

fund with special reference to MIP funds. IOSR Journal of Economics and Finance, 66-74.

5. Velmurgan. G, Selvam. V, Nazar. N.A,(2015).An Empirical Analysis on Perception of Investor’s

towards Various Investment Avenues. Mediterranean Journal of Social Sciences, 6(4).

6. Vijaykumar. B,(2015). Investor’s Perception in Equity Market investment in India with special
reference to Chennai. Madras University Journal of Business and Finance, 3(2), 66-78.

7. Kukreja. G, (2012). Investor’s Perception for Stock Market: Evidences from National Capital
Region of India. Interdisciplinary Journal of Contempary Research in Business, 4(8).

8. Shalini. R, Hiremath. K, Charantimath. P,(n.d). An Empirical Study on the Investors’ Perception

towards Investment Alternative. Adarsh Journal of Management Research.

9. Pandian. V.A, Thangaduri. G, (2013). A Study on Investors Preference towards Various

Investment Avenues in Dehradun District. International Journal of Management and Social
Sciences Research, 2(4).

10. Kumar.R, Goel. N, (2014). Factors Affecting Perception of Investors towards Mutual Funds.
International Journal of Research and Development A Management Review, 3(4).

39 | P a g e
 LIMITATION

This research study suffers from the below mentions limitations:

1. As this research project is conducted in Mughalsarai city only, the survey may be not generalized to
whole population.

2. The respondents may be unwilling to spare some time to fill up the survey questionnaire.

3. Cost and time constraints.

4. Smaller sample size of the respondent.

40 | P a g e
 Questionnaire

I am Piyush prakash student of IILM Academy Of Higher Learning, Lucknow, Uttar

Pradesh studying in P.G.D.M Sem.V . I am conducting research project on “Investor’s
perception & satisfaction towards share market & mutual fund. So, I hope you will co-
operate us in filling this questionnaire. I assured you that the data provided by you
will be kept confidential and will be used only for the academic purpose only.

Personal Details:

Name:-

Gender:-

Add: -

Contact No:-

E-mail:-

Age:-
15-25 25-35 35-45 ABOVE 45

Qualification:-
10th 12th Graduation Post Graduation

Occupational status:-
Student Employed Unemployed Business-man

Income status:-
Below 100000 100000-300000 300000-600000 Above 600000

1. State the RANK of importance of the following investment objectives.

S.NO INVESTMENT RANK
OBJECTIVES
41 | P a g e
 1. DIVIDENDS
2. CAPITAL
APPRECIATIO
N
3. QUICK GAIN
4. SAFETY
5. LIQUIDITY
6. TAX
BENEFITS
7. DIVERSIFICAT
ION
8. HEDGE
INFLATION

INVESTOR PERCEPTION & SATISFACTION TOWARDS SHARE MARKET

2. How much do you invest in IPO’s?

(a)10000 (b)10001-50000
(c)50001-500000 (d)500001 and above

3. What do you see before investing in IPO?

(a) Promoters background (b)Sector performance
(c)Performance of existing companies (d) Premium Amount

4. What is the source of information you use?

(a) Print Media (b) Electronic Media
(c)Expert Opinion (d) Friend Advice
5. In which category you invest ?
a) Long term investor b) Day trader (Intraday)
c) both

6.How long are you trading in stock and IPO’s?

(a)0year-2years (b)2years- 5years
(c)5years-10years (d)10years and Above

7. Factors cosiderd at the time of trading.

FACTORS HIGHLY HIGH LOW NOT
CONSIDERD CONSIDERD CONSIDERD CONSIDERD
COMPANY GOODWILL
MARKET SHARE
CORPORATE PROFILE
CURRENT FINANCIAL POSITION
HISTORICAL BACKGROUND
BROKER ADVICE

8.What is your advice to new investors in IPO?

(a) Go by only promoters (b) Go by only premium
(c) Go by only sectors performance (d) Go by all of the above
9. What difficulties did you face after applying IPO’s?
(a)Refund Problem (b) Delay in crediting allotted shares to your
DEMAT Account
(c)No clarity in allotment (d) None of the above.

42 | P a g e
10. Rank your sectorial preferences for investing in stock.
S.NO SECTORS RANK
1. IT SECTOR
2. BANK SECTOR
3. INFRASTRUCTURE SECTOR
4. SERVICE SECTOR
5. PHARMA SECTOR
6. ENERGY SECTOR
7. COAL, GAS & REFINERY SECTOR
8. PERSONAL CARE SECTOR
9. FAST MOVING CONSUMER GOODS

INVESTOR PERCEPTION & SATISFACTION TOWARDS MUTUAL FUND

11. Where do you find yourself as a mutual fund investor ?

a) Totally ignorant
b) Partial knowledge of mutual funds
c) Aware only of any specific schemes
d) Fully aware

12. What do you consider the most important parameters while investing in mutual fund ?
S.N FACTORS STRONGL AGREE NEUTRA STRONGLY DISAGRE
O Y AGREE L DISAGREE E
1. RETURNS
2. LOW RISK
3. CREDIT
RATING
4. INFLATION
5. COMPANY
6. LOCK IN
PERIOD

13. In which type of mutual fund schemes you have invested ?

a. Debt Schemes b. Equity based Schemes
c. Balanced fund scheme d. Hybrid fund scheme
e. Liquid fund scheme f. ELSS Tax Saving Scheme

14. You have invested for long term or short term in XYZ Mutual Funds?
a. Long Term
b. Short Term

15. Which categories of mutual fund scheme have you used ?

a. Open ended
b. Close ended
c. Large cap
d. Mid cap
e. Small cap
f. Regular income fund

16. When you invest in mutual funds which mode of investment will you prefer ?
a. Systematic Investment Plan (SIP)
b. One Time Investment (Lumpsum)

17.How would you like to receive the returns every year?

43 | P a g e
a) Dividend payout b) Dividend re-investment
c) Growth in NAV

18. What is the major reason for using financial advisors ?

a) Want help with assets allocation
b) Don’t have time to make my own investment decision
c) To explain various investment decision
d) Want to make sure I m investing enough to meet my financial goals

44 | P a g e