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Online advertising is displayed in a variety of ways on the websites.

Each type of advertising has its features, it is inserted differently and


has a particular purpose.
These are some of the most commonly used types of online advertising:

1.- Banner Ads


It is probably the most common and well- known type of advertising. The banners were the first to appear on the internet. This involves a
box placed in a strategic place on the website, it has different size and shape, and it is useful to show ads from other companies or
other websites.

The Bankoa Crédit Agricole banner is the representative example of banners. It involves a still image that does not include any movement. Its
objective is to communicate an idea, and interested customers click on it. This type of banner is useful for those trade brands which are
established in the market and are well-known by an audience significant portion. They do not need to draw much attention to reach out,
since their logo presence may be enough to persuade users to buy their product.

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The Skoda’s banner involves an interactive banner, displaying buttons and items smooth to touch and choose by the user. There are
two components, video, placed on the left part of the banner, and the button that says “Get Yours Now” on the right, which can be activated
by the users.

Trade brands not only opt for a banner type, but they can also display other forms. This banner type moves when scrolling, so it is
present at all times with the client while visiting the website. Being a small banner, in a square form, it has a little room to display the
information, so you should choose well the data and show it as a burst mode.

All the banner’s slides redirect the user to the website or the trade brand’s landing page.

2.- Email Marketing


Ads sent to the email may disappear in the spam mailbox, get lost or the user himself may decide to delete the message even
without opening it.
Companies refined the technique and stopped sending ads, camouflaging their promotions and advertisements in daily and friendly
messages.

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Online advertising via email marketing is the one usually performed by Amazon They always take advantage of the days designated as
Black Friday to launch their products. Among the featured offers, they start a products selection that may be of the buyer’s interest.

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Wix makes use of email marketing to launch a product and convey a sense of urgency to the client. By highlighting a range of relevant
product information, the objective is to emphasize that this is the last opportunity to obtain that product. It must highlight among the
enormous number of emails that customers receive, so it uses striking colors and an outstanding design

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3.- Pop Up
A pop-up window emerges when you open a website; it is primarily annoying because sometimes it is difficult to close them.
WordPress is one of the brands that mostly decides to use pop-ups, this technique is excluded from many brands because they are
bothersome.

4.- Blog Advertising


Most of the blog advertising is created by using the storytelling technique, disguising it behind an experience, a reflection, etc.
Advertising through sponsored content is another way since many bloggers decide to publicize those products that companies offer them to
promote.

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Mobile Advertising

Mobile advertising includes advertising and promotions received in SMS.

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These are text messages sent to their customers to let them know about new products or applications that they are starting. In this case, we
get to see how a bank wants its customers to understand and download the brand’s mobile app.

6.- Social Networking Advertising


As the number of social networks and users are increasing, more companies choose to put their advertising on these platforms. Promoted
messages reach more people, position themselves higher and have more possibilities to get a successful result.
Facebook is the social network which accumulates most the online advertising. It’s varied, and multiple ways of advertising allow brands to
choose it as the primary advertising platform. There is an advertising alternative that appears on the right side of the screen and
summarizes several ads based on the customers’ interests and topics. This is something fast, visual and eye-catching that contrasts with
Facebook’s general performance.

The second modality is the one that imitates the usual Facebook’s publication.

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Video Advertising
They include the ads inserted in YouTube videos, Daily motion. YouTube is the world’s leading video platform. In the videos, they include
two types of videos. The most common is the one of online advertising in the form of another video. It shows a video that can be skipped,
or not, before starting with the new video.
It is proven that videos manage to capture the attention of visitors better than an ordinary advertisement.
The second modality includes an advertising banner that is overprinted on the video is currently playing. This small banner allows you to
close it to enjoy the video without any interruption.
Here the customer watches the video that he wants to see directly, leaving aside the advertising that is an element that appears and
disappears over time but without interrupting the video broadcasting itself.

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