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6-8 minutes
Self-Serving Bias
Self-Serving Bias Self-serving bias causes people to attribute
their successes to their own internal skills and talents, and
then blame their failures on outside circumstances.
Be Liked
As simple as it sounds, this might be one of the deepest and
most powerful tools of influencing.
Build a Following
Among many “just OK” and “meh” paragraphs, there were a few
great nuggets of wisdom.
Here is one:
The modern world of social media can also help you spread
trends more easily. You can influence people to fit your ideas
and to do what you want if you appear to have enough
followers.
Stir Doubts
For instance, if you are trying to make someone think more
negatively and hurt her self-esteem, you might hear her say,
“I feel really good about this! I think it might go well.” Ask her,
“What makes you think that this will go well? Have you
entertained the possibility that it might go wrong? Are you
prepared for things going poorly?” You chip away at her self-
esteem while appearing like you are simply caring and trying
to keep her from getting crushed. Beautiful.
Start Rumors
Quoting The Art of War, The 48 Laws of Power and
recommending Machiavelli, the author says that reputation is
everything.
… And More
Many more of the suggestions were techniques that
psychopaths and abusive men use in their relationships.
Not Detailed
Some of the advice is generic and thrown out there without any
context can easily
That’s generic and, often, not even true. A reward crowds out
intrinsic motivation (read Drive and The Social Animal for more
details).
There is some good stuff here, and even some great reflection.
But you have to wade through a lot of diluted content, bad
generalizations, basic stuff, and even some bad advice.
The uninitiated might find more revelations and ideas, but there
are probably better texts out there to learn psychology.
Related
The 2008 Financial Crisis: A Psychological Analysis
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