Email Campaigns

32
WILDLY
SUCCESSFUL
EMAIL CAMPAIGNS
YOU SHOULD COPY
(FROM THE ENTREPRENEURS WHO USED THEM)
1 | teachable.com Share this guide
If you’re not convinced yet, check out some of these
There is one stats from Hubspot’s 2017 Marketing Statistics report:
marketing channel
you’re probably
75%
underutilizing in your
online business.
And it is costing you

money.
of companies Email use
Before I started learning agree that worldwide will top
digital marketing, I
thought of email mainly
email offers 3 BILLION USERS
as a communication tool. “excellent” to by 2020.
I would get the “good” ROI. (The Radicati Group, 2016)
occasional email from a Econsultancy, 2016

brand or company, but I
never thought of it as a
86%
way to generate revenue.
I saw email as a way of professionals
of sending a message prefer to use email
that would just become
obsolete in a couple of
years. when communicating
for business purposes.
I was so wrong.
(HubSpot, 2017)
Experienced digital
marketers and
86%
entrepreneurs agree
that email is perhaps
the most effective
marketing channel out
there. of consumers would
I have seen this myself. like to receive
Social media and Gmail has promotional emails
advertising get all the
buzz...but, at the end of 1 BILLION from companies they do
the day, email brings in business with at least
active users
the money. monthly, and 15% would
worldwide.
like to get them daily.
(Statista, 2016)
(Statista, 2015)
2 | teachable.com
If we compare email marketing to other marketing channels, the benefits are clear:
Unlike other channels, your email list is 100% yours. Social

media sites change their algorithms and platforms go out of
style, your list is comprised of people who specifically opted in
for you and will be more likely to stick around and care about
what you have to say.
You have control of your list and you’re in charge of who sees
what and when. If you are promoting your new course you’ll
know that your entire list will have an email from you at the
top of their emails every morning.
Even if you compare email versus paid advertising, email

still comes out on top. Instead of paying heavens knows
how much hoping the right person will see your ad and buy,
you can send an email to people who have already qualified
themselves as the right target audience and know they will be
more likely to buy.
The bottom line is: if you haven’t developed a comprehensive email marketing
strategy, you have an opportunity to massively grow your business.
We’re here to help.
This guide will show you exactly how to use email marketing to
turn your subscribers into customers.
Learn about the 6 email View specific examples of Get templates, cheatsheets,
campaigns you should be each campaign from some of and tactics you can use to get
using in your business the world’s most successful started right away
entrepreneurs and businesses
Types of email campaigns
Before we jump into the the meat of the post, it’s important that we briefly go over
the two types of email campaigns.
BATCH AUTOMATED
CAMPAIGNS CAMPAIGNS
These are the type of campaigns that most As the name suggests, automated campaigns
people are used to because they essentially are sent to its recipients automatically whenever
work in the same way a typical email does: a specific condition is met (what is typically
known as a “trigger”)—so they are not bound to a
1. You write an email specific moment in time.
2. You send that email to one or more

This means that an automated email can
recipients
be used over and over again, which ends up
saving you a ton time when it comes to email
Sometimes you might even decide to schedule marketing.
this email to send it at a specific time and date in
the future. You can use automated campaigns for
emails that are repetitive and need to be
What differentiates a batch campaign from sent continuously like: welcome emails,
an automated campaign, is that batch emails webinar confirmations and reminders, or cart-
are sent only once at a specific date and time. abandonment emails.
For example: let’s say you sent an email to your
friend Johnny, but forgot to send it to your other
friend, Lisa; if you wanted to send the message
to Lisa, you would need to create a brand new
email.
In email marketing, these are some examples of

batch email campaigns: launch emails (in their
majority), newsletters, or campaigns related to a
time-specific promotion (like Black Friday).

6 email campaigns that will make
you look like a huge company
(when it’s just you)
This guide is MASSIVE.
It will show you the exact emails the world’s most successful entrepreneurs are using,
as well as templates and frameworks you can use to create your own campaigns.
You can use the links below to jump between sections
CONTENTS
6 Welcome emails 27 Webinar emails
7 Examples 28 Examples
10 Template 36 Templates
11 Newsletter emails 41 Launch emails

19 Checklist 60 Course launch strategy
20 Cart-abandonment emails 65 Black Friday/Cyber Monday emails

24 Templates 71 Templates

WELCOME EMAIL CAMPAIGNS
1
Why are welcome emails important?
Hola. Hi. Namaste. Hello, you’re awesome! Welcome to the Cult.
These are all ways I’ve been greeted online after giving a company my email
address. While the introductions vary in tone, length and humor (I promise I’m not in a
cult, just a workout bootcamp), one thing remains the same: you should send a great
welcome email.
A welcome email has an 4x higher open rate and a 5x higher click rate than other
promotional emails, according to Experian.
You’re not going to get this level of attention with this much ease ever again.
Time invested in creating a great welcome email will impact each of your
relationships with new sign ups and grow your email list.

WELCOME EMAIL - MARIE FORLEO, B-SCHOOL
You’re awesome Kate!
Marie Forleo <marie@email.com>

to me
Hi Kate,
Hooray and thank you so very much for subscribing!
Actionable wisdom, inspiration and some pretty darn entertaining videos will magically appear in your inbox
each Tuesday, courtesy of our award-winning show MarieTV.
I know you get tons of emails and your time is extremely valuable.
That’s why you’ll only hear from me when we release a new episode, or I’ve got something else important to
share.
If you’re ready for actionable wisdom now, here are a few of our recent favorites:
• Arianna Huffington & Marie Forleo on Redefining Success

• The Mental Exercise that Can Turn Wishes into Reality
• How to Change the World and Live Your Purpose w/ Adam Braun
• Value What You Do: A Must Watch for Creatives & Artists
• Should I Give It All Up and Go For My Dreams?
• Tony Robbins on Mastering the Money Game
(We have hundreds of episodes so if you’re grooving on this, a MarieTV binge-fest may be in order :)
Now, I’d love to learn more about you - your hopes, dreams, and how I can most help.
Click this link and tell me more about yourself.
And, please remember this.
No matter your dreams or obstacles, you have the power to change your life and change the world.
I sincerely hope our resources can help you do just that.
Thanks again for subscribing and I’ll look forward to connecting soon!
With love and appreciation,
xoxo
Marie
Founder of B-School
Creator of the award-winning show, MarieTV
P.S. If we’re not connected on Facebook yet, c’mon over. Of course you can also find me on Twitter and
Instagram too!
WELCOME EMAIL - NOAH KAGAN, OKDORK.COM
Hola from Noah (Okdork.com)
Noah Kagan <noah@email.com>

to me
Hey
Thanks for joining Okdork.com!
If I could write about 1 thing to make your day better, what would it be?
Noah
P.s. I read all emails :)
P.p.s. Here’s my Rogue Marketing Strategies presentation: http://okdork.com/rogue-marketing-strategies/

(please don’t share)
P.p.s. Here’s my book about being employee #30 at Facebook.

WELCOME EMAIL - MOZ
Welcome to Moz. Check out our community perks!
Moz <moz@email.com>
to me
Hi there,
Welcome to Moz Community. We’re super-excited to have you around! Here’s a quick reference to what you
can do with a community membership:
• Comment on The Moz Blog

• Participate in Mozinars, our free weekly webinar series
• Write your own posts and submit them to the YouMoz blog
You’ll get MozPoints any time you participate on our blogs. Once you earn 500 MozPoints, you’ll get special
access to ask and answer questions on our Q&A forum. In the meantime, you can browse Q&A for all kinds of
tough marketing questions and answers from industry experts.
Start Exploring
Please reach out if there’s any way we can help you get started-or even to just say hello.
Happy exploring,
Jen Lopez
Director of Community, Moz

T
T E M P L AT E
WELCOME EMAIL
You Ready?! Welcome to [name of your company/

community]
How to use this
template
You <you@email.com>
Take this welcome
email template and to me
implement it on your Hey there!

business! Just copy
the text below and I just wanted to reach out and say thanks for joining! [frequency of emails
going forward], we’ll send you emails containing:
fill out the content
between square •
[Describe one type valuable content they will receive]
brackets “[ ]”. • [Describe another type valuable content they will receive]
• [Describe yet another type valuable content they will receive]
I know your time is extremely valuable, so I’d like you to do just ONE thing to
get started:
[Call-to-action for something you want them to do]

When to send
If you want, you can also keep in touch with us through our social channels:
Between 0 and 5 minutes after
a subscriber joins your list •
[Link to social channel #1]
• [Link to social channel #2]
• [Link to social channel #3]
Talk soon!
[Your name]
[Company name]
P.S. Remember to [same call-to-action as above]!

NEWSLETTER EMAILS
2
Why are newsletter emails important?
As you build your email list, it’s crucial that you stay connected to your audience by
periodically emailing them with new content and updates, so when you want to sell
something you’ve already given week’s and week’s worth of valuable content.
Newsletter email examples

I collected these emails by looking deep into our inboxes for those I remembered off
the top of my head after reading thousand of newsletters over the past 9 months.
They stood out. The were remembered. They were a cut above the rest.

NEWSLETTER - JOANNA WIEBE, COPYHACKERS [1/2]
what copy hackers do instead of putting off tough tasks
Joanna Wiebe <joanna@email.com>

to me
Have you ever found yourself procrastinating?
Sure you have.
I have.
We all do it.
Some stuff we put off because it’s monotonous or dull work we just don’t want to do.
Like washing the dishes. Or folding the laundry.
But then there are the other things.
The things we put off because we don’t know how to do them.
Like writing a cold email to ask someone influential to try your product.
Or installing a new deck. Or repairing the ceiling.
Or plotting an autoresponder series. Or writing a sales page.
What’s the one thing that breaks the pattern of procrastination?
What’s the most powerful force in the battle against delaying?
Writers have been talking about it for years. They’ve used it to break writer’s block, which is just a form of
procrastination.
Any idea what it is?
It’s research.
We tend to put off things we don’t know how to do simply because we don’t know how to do them the right
way. We don’t want to spend time and money building a deck if it’s just gonna wobble, soak up rain and
collapse under the weight of our BBQ guests.
But when it comes time to build that deck - when the BBQ is planned and we’ve gotta have somewhere
for our guests to mingle - we do a little research, and, quite suddenly, we feel much better about doing the
inevitable. We can conquer the thing we feared… once we know how to.
Now another question for you, along the same lines…

NEWSLETTER - JOANNA WIEBE, COPYHACKERS [2/2]
what copy hackers do instead of putting off tough tasks
Joanna Wiebe <joanna@email.com>

to me
Have you ever found that, when it comes time to write copy for your business, you put it off and put it off
and put it off?
I have, and I write for a living. It’s my freakin’ job, and i procrastinate.
If you don’t know how to write a headline, you don’t want to do it.
Samezies with an email. And a landing page. And, hell, even a tweet!
It’s not until you research how to write X that you feel prepared to write X.
Obvious, right?
Well let’s take it a little further.
Did you know that the best copywriters rely on research to find the words to use? To find the messages to
communicate?
So there are 2 kinds of research you should keep in mind when writing:
1. Research to find out how to write something.

2. Research to find out what words to use.
In my first ebook and most popular book - Where Stellar Messages Come From - I highlight the most useful
ways to find your messages without looking inside your head (where messages that convert visitors are most
definitely not waiting in the shadows)...
So try this and see if it works for you…
[video]
Click to watch a video with a full explanation of what to do to find your messages the way conversion
copywriters do it
See you tomorrow,

Jo

NEWSLETTER - NEIL PATEL, NEILPATEL.COM
How to Use SEO to Build Your Brand
Neil Patel <neil@email.com>

to me
Hey,
I just wanted to share with you my latest blog post. Let me know what you think.
How to Use SEO to Build Your Brand
For a lot of people, SEO is an afterthought.
It’s strange as even Google says that IF you have to hire an SEO, do so early rather than late, like when you’re
just planning to launch a new site. Now, why would Google say that? [click to continue]
Thanks
Neil
PS: If you want to see how I can help you grow your traffic and revenue, go here.

NEWSLETTER - NOAH KAGAN, OKDORK.COM [1/2]
It’s my birthday!

to me
A few weeks ago I read an article where the writer said, “I’m only going to experience my sons birthday 8
times until he’s 8 years old.”
That finiteness of time really stuck with me:
How many times can I actually listen to this song?

How many times can I eat at Taco Deli?
How many emails can I ever send you?
There’s only so much of everything. That’s why it’s critical to be intentional about who and how you are
spending your life everyday.
In honor of that I thought I’d write up a few KEY things I’ve learned in the past year:
1- Surround yourself with people who are better than you.
I joined a ping pong league and I lose every week.
Normally when I play my friends, I completely dominate them. While it feels nice to win, losing and being
around better players helps me elevate my game.
2- It’s your responsibility to make it fun.
I LOVE marketing. I could do it all day long. But as the leader of SumoME, there are other things I should be
spending my time on, and we have a great team doing marketing already. So I was “stuck” with the job of
recruiting. I avoided it for weeks. Then I did whatever it could to make it more like marketing (new hacks to
find people) and had WAY more fun with the interviews.
Pro-tip: Try for a week to embrace the hardest challenge in your life.
3- Winners suffer longer.
SumoMe.com has not been easy in the past 2+ years. People quit, we lose revenue, servers go down and
more.
But, I truly believe in what we are doing and believe whoever can hustle the longest will get what they want.
How long have you committed to what you’re doing?
4- Clear goals are the only way to get what you want.
I want to do a handstand this year. It’s freaking hard. Don’t glare at me you freaking yoga-hipster who can do
some magic shit.

NEWSLETTER - NOAH KAGAN, OKDORK.COM [2/2]
It’s my birthday!

to me
So I wrote my goal down on a piece of paper, added it to my calendar, and make sure it’s in front of me every
freaking day. Then my buddy Chris sent me his handstand plan and i follow it. Each day it gets a bit easier.
You have to know your final destination and have a plan to get there to accomplish anything in life.
5- You can’t do it alone.
You’ll need support. You can’t have babies without a partner. It’s the same for everything in life. Get people
around you to be there when you need them. The people in my life: Adam, Natalie, JR, Seth, Brian, Neville,
Chad, Anton, all the Sumos, parents, you my dorky readers, and more!
6- It costs you nothing to ask.
One of the most effective things you can do to get what you want is just ask for it. Not enough people do this.
I emailed our credit card processor and asked if they could lower our fees. That email took me 12 seconds to
write. They lowered our fees and it’s saving us $15k+ a year. Worth it.
The worse they could have said is “no”. Since not asking is the same as them saying no, all you have is
UPSIDE in asking.
7- Multiply yourself
SumoMe has grown from 5 to 20 people. There’s NO way we could be anywhere close to where we are
without the dream team we’ve assembled.
In your company, multiply yourself (and therefore your business) by hiring people better than you. Name any
company you admire and recognize that it’s all the excellent people supporting a great vision that make the
business a reality.
Here’s to another 364 days of awesomeness. Thanks for reading, cheering, supporting and kicking ass for
yourself.
Love,
Noah “tacos” Kagan
Ps. For my birthday, tell everyone a life lesson you want to share.

NEWSLETTER - SETH GODIN, SETHGODIN.COM [1/2]
Seth’s Blog : Infrastructure
Seth Godin <seth@email.com>

to me
Infrastructure
The ignored secret behind successful organizations (and nations) is infrastructure. Not the content of what’s
happening, but the things that allow that content to turn into something productive.
Here are some elements worth considering:
Transportation: Ideas and stuff have to move around. The more quickly, efficiently and safely, the better. This
is not just roads, but wifi, community centers and even trade shows. Getting things, people and ideas from
one place to another, safely and on time is essential to what we seek to build.
Expectation: When people wake up in the morning expecting good things to happen, believing that things
are possible, open to new ideas--those beliefs become self-fulfilling. We expect that it’s possible to travel
somewhere safely, and we expect that speaking up about new idea won’t lead us to get fired. People in
trauma can’t learn or leap or produce very much.
Education: When we are surrounded by people who are skilled, smart and confident, far more gets done.
When we learn something new, our productivity goes up.
Civility: Not just table manners, but an environment without bullying, without bribery, without coercion. Clean
air, not just to breathe, but to speak in.
Infrastructure and culture overlap in a thousand ways.
At the organizational level, then, it’s possible to invest in a workplace where things work, where the tools are
at hand, where meetings don’t paralyze progress, where decisions get made when they need to get made
(and where they don’t get undone).
It’s possible to build a workplace where people expect good things, from their leaders and their peers and the
market. Where we expect to be heard when we have something to say, and expect that with hard work, we
can make a difference.
It’s possible to invest in hiring people who are educated (not merely good grades, but good intent) and to
keep those people trained and up to speed.
And it’s essential for that workplace to be one where the rule of law prevails, where people are treated with
dignity and respect and where short term urgency is never used as a chance to declare martial law and
abandon the principles that built the organization in the first place.
Yes, I believe the same is true for nation states. It’s not sexy to talk about building or maintaining an
infrastructure, but just try to change the world without one.

NEWSLETTER - SETH GODIN, SETHGODIN.COM [2/2]
Seth’s Blog : Infrastructure
Seth Godin <seth@email.com>

to me
Here’s something that’s unavoidably true: Investing in infrastructure always pays off. Always. Not just most of
the time, but every single time. Sometimes the payoff takes longer than we’d like, sometimes there may be
more efficient ways to get the same result, but every time we spend time and money on the four things, we’re
surprised at how much of a difference it makes.
It’s also worth noting that for organizations and countries, infrastructure investments are most effective when
they are centralized and consistent. Bootstrapping is a great concept, but it works best when we’re in an
environment that encourages it.
The biggest difference between 2015 and 1915 aren’t the ideas we have or the humans around us. It’s the
technology, the civilization and the expectations in our infrastructure. Where you’re born has more to do with
your future than just about anything else, and that’s because of infrastructure.
When we invest (and it’s expensive) in all four of these elements, things get better. It’s easy to take them for
granted, which is why visiting an organization or nation that doesn’t have them is such a powerful wake up
call.
{Ready}

C
CHECKLIST
NEWSLETTER EMAIL
1 2
Send at the right time (short
answer for infopreneurs:
Newsletters are 11:00am on Thursday)
recurring emails, so
I suggest you avoid Craft a subject line people
using a template— can’t ignore. These are some
3
you should not make examples of subject-line
your subscribers feel structure:
like your newsletters
• Who else wants
are repetitive. Write in a unique
Instead, we will give • How _____ made me _____ voice tailored to
you a checklist of • Are you ______? your audience
things you keep in
• How I ______
mind when writing
• How to ______
your newsletter
4
emails. • If you’re ______ you can ______
• Secrets of ______ Keep it under 400 words
• Warning: ______
• Give me ______ and I’ll ______

Special shout out to including
5
“secret” in any subject line. • Ways to ______
It’s so clickbaity, but it actually
stinking works. As long as you’re
giving away value on the inside
Keep your main link, your
of your newsletter - I’m ok with it.
CTA, above the fold
6 Don’t include too many 7

CTAs, including 2 divide
traffic and any more
decreased clicks
Remember the goal of the email:
Is it to get people to click?
8
Write that way Visuals help but make sure
they look good on mobile

CART-ABANDONMENT EMAILS
3
Why are cart-abandonment emails important?
In your online business, abandoned carts happen when website visitors start the
checkout process for a product but leave your site before completing the purchase.
According to the market research website Statista, the average United States
e-commerce shopping cart abandonment rate during the last quarter of 2015 was
75.6%. Moreover, this number has never been lower than 67.5% since Statista started
tracking abandonment percentages five years ago.
This is a tough reality check for most people who are new to online business. These
numbers surprised me–and I’ve been doing this for a while now!
But don’t let this data discourage you. This is not the end of the story.
Once you’ve made peace with the fact that most people who start your checkout
process will not finish it, you will be able to see abandoned carts as they really are: an
opportunity.
People who did not finish your checkout process did something very
important: they started it. These website visitors have given you a clear signal
that they have a need and they believe your product is the solution to that
need. Probably no other visitor segment is closer to buying from you than
this one.
Let’s say that you currently make $1,000 per month with your online product.
If you recover just 5% of the sales you lose from abandoned carts (using
a 75% cart abandonment rate), that means you could be making an extra
$2,400 per year, or about 2.5 extra months of revenue (!!!).

CART-ABANDONMENT - CARTHOOK
Your CartHook Checkout Account
Jordan at CartHook <jordan@email.com>

to me
What happened?
I saw you signed up for a CartHook Checkout account, but then never put in your credit card info to complete
the signup process.
OK let’s not kid ourselves, I’m going to assume you didn’t put in your payment info because we didn’t gain
enough of your trust for one reason or another.
So here’s what I did. I made this 2-minute video showing you exactly how things look on the backend and
how things work.
Take a look and I’m pretty sure this will give you the info you need to make a decision:
2:00 Minute Super Fast Demo
If after watching the video you realize the product isn’t right for you, please don’t complete the signup
process. It won’t be a good fit for either of us.
But if after watching the video you’re convinced the product is right for you, then simply go here and enter
your credit card info and let’s get this 14-day trial rolling.
Start Your 14-day Trial
Look forward to making money together,
Jordan
Cofounder
CartHook

CART-ABANDONMENT - KETTLE AND FIRE
Wilson at Kettle and Fire <wilson@email.com>

to me
Hi there,
My name is Wilson, and I’m a member of the Kettle & Fire team. I wanted to reach out and say thanks for
your interest in our bone broth.
You are important to us, and I’m here to personally help you make your Kettle & Fire experience as smooth as
possible.
I noticed you were about to purchase our product, but decided not to. The most common customer feedback
we’ve been receiving is that our price is just too high.
We’re actively trying to bring down our operating costs so we can pass on the savings to you -- but until then
if it helps -- you can click here to get 20% off your first order.
Please don’t hesitate to reach out with any thoughts or questions about our bone broth (or just life in general).
Yours in health,
Wilson
P.S. Have questions? Feel free to reply to this email. We read and respond to every one.

CART-ABANDONMENT - THREADLESS
Everything OK?
Brianne | Threadless <brianne@email.com>

to me
Everything OK?
Hi there,
We’re worried about you. Last we saw, you were wandering around our site, tra-la-la, throwing awesome
stuff into your cart and then…
Poof.
You disappeared.
We’re genuinely concerned you were whisked away by a large bird with strong talons and are now flying
somewhere over the Andes. Or maybe stolen by a clown circus. Or you found a wormhole in your closet and
are now in an alternate space and time. Or you took the red pill.
If none of those things happened, we wanted to let you know we’re relieved…
...and you left an item or two in your cart. If you have any questions or need help with your purchases, simply
reply to this email or contact our customer experience team.
If you’re with a giant bird, or the clowns, or anything like that please write us when you’re back and tell us
what it was like. Word.
Finish Your Purchase

T
T E M P L AT ES
CART-ABANDONMENT
EMAIL
Did you forget something?
How to use this

template You <you@email.com>
to me
Take this welcome
email template and Hey [contact name]!
implement it on your
I noticed you were thinking about purchasing [name of your product] but
business! Just copy
left before completing your order.
the text below and
fill out the content Many potential customers mention [most common concern about your
product].
between square
brackets “[ ]”. I wanted to reach out personally, just in case you felt that way too, to let you
know [answer to the most common concern].
If you want to complete your purchase and [product value proposition] just
click the link below.
Email #1
Click here to get [name of your product]
When to send If you have other doubts or questions, I’d be happy to answer them—just
reply to this email and I’ll get back to you.
Between 1 hour and 1 day after
the visitor starts the checkout Looking forward to seeing you around!
process. Give people some time
[Your name]
to complete their purchase,
so don’t send this email
immediately after they join your
list.

T
T E M P L AT ES
CART-ABANDONMENT
EMAIL
Email #2 “[Customer testimonial]”
When to send You <you@email.com>
2 or 3 business days after the to me
previous email (if the user

Hey [first name]!
has not purchased after the
previous email.) I know you recently considered [investing in / purchasing / joining] the
[name of your product], so I thought I would share some testimonials from
our current customers:
[Testimonial #1]
[Testimonial #2]
[Testimonial #3]
We’ve designed [name of your product] with [describe the target audience
and their challenges] in mind. If that sounds like you, I think we can help out!
Just click here to get [name of your product]
Cheers,
[Your name]
P.S. Just hit ‘Reply’ if you have any other questions. I read and reply to every
single email.

T
T E M P L AT ES
CART-ABANDONMENT
EMAIL
Email #3 How about [discount amount or percent]off [name of

your product]?
When to send
2 or 3 business days after the You <you@email.com>
previous email (if the user to me
has not purchased after the
Hey [first name]!
previous email.)
I get it! Among so many available [description of your product] in [name of
your category or industry], it can be hard to make a decision about which is
right for you.
I thought I would try to make it easier for you.
[Describe your offer]
Questions? Just reply to this email and we’ll have an answer for you.
Best,
[Your name]

4
WEBINAR EMAILS
Why are webinar emails important?

A webinar is a powerful tool for making money online...but why is that? Here are a
few reasons webinars can make such a difference to your bottom line:
Webinars are a great way to build your email list

Whenever you host a webinar, anyone signing up for the event is also adding their
email to your subscriber list.
This is HUGE, because there’s nothing more important to growing your online
business than your email list. Your email list gives you direct access to your audience
and to your customers, and it’s a group of people who opted in and asked you to
engage with them. The larger your list, the more people you can get interested in
your online product.
Webinars convert like crazy

The standard conversion rate on an email, from opening the email to purchasing,
is around 2–3%. And according to ConversionXL, conversion rates on social media
posts are lower than 1%.
We’ve seen course creators host webinars that consistently convert at a rate of
30%–40%!
A number like this is incredibly powerful. It means that even if you have a small
audience—and most of us just starting out do—you can still make money with
webinars.

WEBINAR INVITATION - TEACHABLE
Learn how to make money selling courses on Teachable
Cameron at Teachable <cameron@email.com>

to me
How to Create Your Online School Using Teachable

LIVE on Thursday at
2:00 p.m. Eastern Time
Register now
Hey there!
How great would it be if you had an easy way to share your passion with others and get rewarded for it?
One of the best ways to do that is by creating and selling online courses. And we want to help you get started
on your pathway to online teaching success!
On Thursday, we’re hosting a free webinar called “How to Create Your Online School Using Teachable.” Here’s
what you’ll learn:
• How to set up an online school, sans the technical headaches

• How to use Teachable to make money from your online courses
• How to customize your online school and make it your own
• Get answers in a live Q&A session after the hour-long webinar
Reserve your spot now at this event on Thursday. We expect hundreds of people to attend and we’d love to
see you there too!
See you soon!

Cameron
Register for the webinar
P.S. We’re going to introduce a special offer at the end of the webinar, so you won’t want to miss it! Click here
to register.

WEBINAR CONFIRMATION - TEACHABLE
Teachable Webinar - You’re officially registered

to me
Your registration is confirmed
Congratulations! We officially reserved your seat at the next webinar:
How to Create Your Online School Using Teachable

Thursday, August 31st at 2:00 p.m. Eastern Time
Be sure to add the webinar date and time to your calendar so you don’t miss out on any valuable information.
We’ll send you a few reminders between now and then .
Click the button below to access the live webinar page:
Go to live webinar

WEBINAR 24H REMINDER - TEACHABLE
A new surprise for tomorrow’s live Teachable Quickstart webinar

to me
Hey there,
We have a fun surprise coming.
So our webinar that you signed up for starts tomorrow at 2 p.m. Eastern (11 a.m. Pacific).
We’re calling it, “How to Create Your Own Online School with Teachable & Start Teaching Your Online Course
This Week.”
Hundreds of people have registered and it’s our most popular webinar by far.
But we’re doing something new.
Everyone who attends tomorrow’s webinar will hear about our special offer - a surprise just for those that
attend live. All you need to do is show up, pay attention and take some notes. Sound good?
Anyway, that’s all we’ll say for now
See you tomorrow! (cue giddy laughter)
Cameron
P.S. You’ll be able to view the live webinar page by clicking the button below. It’s a unique link especially for
you!
Go to live webinar

[Starting at 2 p.m. Eastern] Your Teachable Quickstart Webinar!

to me
Hey there,
Are you as excited as we are?
In just a few hours at 2 p.m. Eastern (11 a.m. Pacific) the Teachable Quickstart Training Workshop that you
registered for is starting.
We’re calling it, “How to Create Your Own Online School with Teachable & Start Teaching Your Online Course
This Week.”
And it gets even better...
We’ve got a special surprise gift that we’re going to give everyone on the webinar today too. But more on that
shortly :)
When it’s time to join the webinar, you can click the button below to go straight to the webinar page.
See you on live training today at 2 p.m. Eastern (11 a.m. Pacific)!
Go to live webinar]
In case you forgot...

We’re going to share everything we know about online courses and show you how you too can use
Teachable to make your course ideas come to life. Here’s what you’ll learn:
Get started on Teachable

The easiest way to create your own online school and set up your first course (without any of the technical
headaches).
Money in your pocket

Use Teachable to accept payments and make money by teaching your own online course.
Customize your school

Add your own logo, images, colors, and page elements with our easy to use page editor.
Live Q&A session

Our hosts will answer every question you have about creating, promoting, and profiting from online courses.

[Starting in 1 hour] Teachable Quickstart Webinar: Your Join Link

to me
Hey there,
This is just a reminder that our LIVE webinar is starting in just one hour at 2 p.m. Eastern (11 a.m. Pacific).
We have 400+ people registered so it looks like it’s going to be a fun one! After all, this is easily our most
popular webinar.
We recommend hopping on five minutes before the training starts so that you don’t miss anything. You can
use the button link below to join us.
See you at the live workshop!
Go to live webinar]
In case you forgot...

We’re going to share everything we know about online courses and show you how you too can use
Teachable to make your course ideas come to life. Here’s what you’ll learn:
Get started on Teachable

The easiest way to create your own online school and set up your first course (without any of the technical
headaches).
Money in your pocket

Use Teachable to accept payments and make money by teaching your own online course.
Customize your school

Add your own logo, images, colors, and page elements with our easy to use page editor.
Live Q&A session

Our hosts will answer every question you have about creating, promoting, and profiting from online courses.

WEBINAR STARTING - TEACHABLE
Everybody’s waiting for you ;)

to me
Hey there,
The webinar is starting right now, but you’re not here yet
Don’t worry, here’s a direct link to the party we’re having:
http://workshops.teachable.com/quickstart/play
See you on the inside!
Cameron

WEBINAR FOLLOW UP #1 - TEACHABLE
Thanks for coming! Webinar replay coming soon.

to me
Hey there,
Today we went through how to create your online school using Teachable. We hope you took some great
notes and learned a lot :)
We’re getting this webinar ready to send out as a limited-time replay! It’s going to take a few hours to get it
ready, so we’ll send it out tomorrow morning.
In the meantime, don’t forget about that amazing deal we offered during the webinar. Click here to see how
you can get $765 worth of bonuses for free by upgrading to a paid Teachable plan.
Best,
Cameron
Thanks for joining us! Here’s your webinar replay

to me
Thank you for joining us!
Click the link below to access the webinar replay for a limited time only. Make sure you take notes!
Watch replay now

Kickstart your course with $765 of free material + REPLAY

to me
Special offer!
If you upgrade to a Basic or Pro Teachable plan in the next 48 hours, you’ll get four amazing bonuses worth
$765
Upgrade now
Included in this bundle

• The Profitable Teacher
• Course Creation Workshop Series
• 2015 Teachable Summit Workshops
• Studio Setup Cheatsheet
• 8 weeks of live Q&A trainings (Pro only)
• Concierge onboarding sessions (Pro only)
Did you miss the webinar? Click here to access the replay for a limited time
Would you leave $765 on the table?

to me
If you upgrade to a Basic or Pro Teachable plan by 11:59PM tonight, you’ll get four amazing bonuses worth
$765
Upgrade now
Included in this bundle

• The Profitable Teacher
• Course Creation Workshop Series
• 2015 Teachable Summit Workshops
• Studio Setup Cheatsheet
• 8 weeks of live Q&A trainings (Pro only)
• Concierge onboarding sessions (Pro only)

T
T E M P L AT ES
WEBINAR EMAILS
Webinar invitation When to send

There are several 1 week - 2 days before the
types of webinars you webinar
can run.
However, the most I remember when I [personal struggle related to the

common type is that topic of the webinar]
which contains an
offer for registrants
You <you@email.com>
and attendees after
the webinar. This offer to me
is typically valid only Hey there!

for a specific period of
time. When I was just getting started with [your area of expertise] I remember
[describe the struggle].
These templates are
designed for webinars I have now spent [years of experience] working on [what you do] and have
[mention a highlight or accomplishment].
including offers,
but you can adapt Some things have changed a lot since I got started...and some other have
the copy to fit your not.
specific needs.
[Talk about the pain point that your webinar addresses]
How to use this
That’s why I decided to host a completely FREE master webinar on [webinar
template
topic] next [webinar date and time].
Take these email
Click here to register for the webinar! [Include a link to webinar
templates and registrations]
implement them on
your business! Just In this [duration of your webinar] session, you will learn:
copy the text below •

[Key learning #1].
and fill out the content • [Key learning #2].
between square • [Key learning #3].
brackets “[ ]”.
Oh! And one more thing: seats are limited so you want to save your spot now!
Click here to register for the webinar! [Include a link to webinar registration]
Cheers,
[Your name]

T
T E M P L AT ES
WEBINAR EMAILS
Webinar (IMPORTANT) You’re registered for [name of your

webinar]
confirmation
Immediately after the user to me
registers for the webinar

Hey there!
Thanks for registering to the webinar.
Your seat has been reserved and you will be able to join using this link: [link
to join the webinar]
Just as a reminder, the webinar will happen on [webinar date and time]
Remember to add the event to your calendar so you don’t forget! [Include a
link to calendar event]
See you then!

[Your name]

T
T E M P L AT ES
WEBINAR EMAILS
Webinar reminder Ready for tomorrow?

email #1
You <you@email.com>
When to send to me
1 day before the webinar Hey there,
Hope you’re ready for tomorrow :)
Everyone’s response to the [name of your webinar] webinar surpassed all my

expectations! Thank you!!!
I got so excited that I decided to prepare something very special bonus

for the attendees of the webinar—it will be revealed tomorrow during the
session, so I hope you can make it!
As a reminder, you can use this link to join: [link to join the webinar]
The webinar will start tomorrow at [webinar time]
See you soon!

[Your name]
Webinar reminder [name of your webinar] starts in 2 hours!

email #2
You <you@email.com>
When to send to me
2 hours before the webinar Are you as excited as I am? Today’s the day!
We will go live in 2 hours from now and you can join using this link: [link to
join the webinar]
See you!
[Your name]

T
T E M P L AT ES
WEBINAR EMAILS
Webinar reminder [name of your webinar] is starting now!

email #3
You <you@email.com>
When to send to me
5 min before the webinar

Hey you!
The webinar is starting and we’re all waiting for you! Get in there: [link to join
the webinar]
[Your name]
Post-webinar THANK YOU!

email #1
You <you@email.com>
When to send to me
30 min - 1 hour after the Wow.

webinar
I just wanted to reach out to everyone and extend a big THANK YOU!
I had a blast and I hope you guys found it useful :)
For those of you who were not able to make it (or those who attended and
want to review some of the material), I will send a replay of the webinar
tomorrow morning.
Just a reminder of the special bonus for anyone on this webinar:
[Description of the special bonus]
You can click here to get it! [Link to offer]
This will only available until tomorrow at midnight!
[Your name]

T
T E M P L AT ES
WEBINAR EMAILS
Post-webinar (Time-sensitive) Replay and special bonus!

email #2
You <you@email.com>
When to send to me
9am the day after the webinar

Hey there!
As promised, you can catch a replay of yesterday’s session through the link
below:
View the webinar replay [link to webinar replay]
Plus, if you want to get the [name of your product offer], you have until
midnight today to get it!
Click here to get it! [Link to offer]
Cheers,
[Your name]
Post-webinar This special bonus will be gone in 8 hours!

email #3
You <you@email.com>
When to send to me
4pm the day after the webinar This is your last call!
If you want to get [name of your product offer] including:
[Description of your product offer]
You have only 8 hours to get it [Link to offer]
[Your name]

LAUNCH EMAILS
5
Why are launch emails important?
Everyone who creates a course hopes to launch it - hit publish and watch the
sales roll in. But the pressure to get it right and make it work can feel almost
insurmountable.
Pulling inspiration from our 12K course launches, hours of research, data mining and
launches of our own, I’m going to give you everything you need to launch your online
product.
Think strategy, timing and advice for your copy.
Launch email examples

One of our favorite example launch campaigns comes from Nat Eliason and Justin
Mares, creators of the Become a Technical Marketer course. Nat and Justin did a
pre-sale and a launch and grossed $58,150 in sales.
(You can read the entire case study of Nat and Justin’s launch here.)

PRE-LAUNCH EMAIL #1 - NAT ELIASON, BECOME A TECHNICAL MARKETER
Justin & Nat <nat@email.com>

to me
Justin and Nat here. We’ll be sending you more technical marketing lessons (we made a bonus video on
automating content sharing, among other things!) in just a little bit. But first we need to ask you a favor…
We’re really close to wrapping up our long-awaited technical marketing master class. We will be releasing it
in mid-June. But before we do, we have to ask you a quick question. Can you help us out?
You can answer the question (and get a little more detail on the master class) at this link:
[include link here]

PRE-LAUNCH EMAIL #2 - NAT ELIASON, BECOME A TECHNICAL MARKETER [1/2]

to me
A recent study from job-search site Indeed.com showed that the average marketer makes roughly $64,000...
while the average technical marketer (or “growth” person) makes $83,024.
Guess what separates these two groups of people (besides the car payment for a BMW)...
Technical skills!
But, picking up technical skills can be horribly painful. Learning to program is hard. There’s a reason Google
and Facebook pay entry-level programmers $100k+.
When I started developing technical marketing skills as the head of growth for Exceptional Cloud Services
(which Rackspace acquired for $10m+), it was painful.
But, I had to do it. I was tired of waiting days to make a small copy change to our website, or have to wait for
developers to run a simple SQL query for me. I was sick of being unable to dig into marketing campaign data,
and tired of asking others to create landing pages for me.
In short, I was tired of feeling like I was bad at my job and a burden to the team. So, I decided I’d had enough.
I decided to teach myself the technical skills that would allow me to excel as a marketer.
Now, I did it the hard way: I tried learning programming from scratch. But after going through tutorial after
tutorial, I found out there’s a huge difference between learning how to build an app and learning enough
programming to be a dangerous marketer.
So far, every site out there is obsessed with option A: teaching you to become a developer. Trust me, I know.
Look at all of the courses I’ve taken on Codecademy!
Once I learned just enough to become dangerous (just a bit of HTML, CSS, SQL and how to use GitHub and
Terminal), I immediately became more effective. I was less of a drain on team resources and built out 50+
landing pages all on my own.
I thought this was the coolest thing ever :)
Just learning how to make changes to our web page (after learning the basics of HTML and CSS) allowed me
to run an A/B test that bumped our signups by more than 20% in a week. That was a good week.
My new technical skills made me more effective, allowed me to get more done, and made me a better team
member. It’s also made me a more attractive candidate in the job market: since leaving Rackspace, I’ve
gotten many offers from companies desperate for marketers who understand how to leverage technical
skills.
In fact, virality expert Andrew Chen (advisor to companies like Quora, Facebook and SumoMe) has talked
about how technical marketers - “growth hackers” - are responsible for the growth of companies like Uber,


to me
Facebook, Dropbox and Slack.
“The new job title of “Growth Hacker” is integrating itself into Silicon Valley’s culture, emphasizing that coding
and technical chops are now an essential part of being a great marketer.”
In today’s day and age when you can no longer take out an ad in a newspaper and assume your product will
sell, understanding how to make use of technical tools and resources is MASSIVELY important.
However, as I found out, you don’t need to learn programming to become a technical marketer!
Instead, you can learn and apply a few technical concepts we’ve covered in our free email course - things
like automatically building your Twitter following using programming scripts - to do more with your marketing,
and get 80% of the benefits of being technical. You can do cool things like build your Twitter following
automatically like we show in this BONUS video.
If you don’t believe me, check out today’s video on how you can automatically re-share your content using a
simple Twitter script that we pulled together just for you (it’s not available publicly).
Click here (or above) to get it.
In 2 days, we’ll illustrate this concept even more by sending you another video showing you how to mine your
Twitter followers for high-quality people to engage with without having to write a single line of code.


to me
Wow, thanks for the many questions and comments on our last lesson! In the last email, we showed you
why becoming a technical marketer is such a good investment (you get paid more, can do more, and can
automate many tedious aspects of your work), and showed you how to automate sharing your evergreen
content on Twitter.
Some people asked if technical marketing skills were only applicable to early stage tech companies.
Recently, IDC surveyed hundreds of CMOs from every industry, and reported that these CMOs - the people
responsible for shaping the marketing industry for the next decade - said that “50% of new marketing hires
will have technical backgrounds.”
This means that - if you’re planning on a career in marketing and aren’t technical - you better hope you don’t
compete for your job with someone that’s technical.
Though technical marketing may have first received attention thanks to the technical “growth hacks” used by
companies like AirBnB, Twitter, and Facebook, now every field wants (and needs) to tap into the unique skill-
set of marketers with technical skills.
This is why Nat and I are so passionate about helping marketers become technical: because it’s critically
important to their jobs. In fact, Stephan Heller - head of Merchant Marketing and Inbound Sales at Groupon -
had this to say about our free email course:
“After going through the Programming for Marketers email course, I had my entire team at Groupon go
through it... I recommend it to any other “non-technical” marketer in the company.”
Groupon - the fastest growing company in web history - wants a more technical marketing team that can do
more, learn more, and execute marketing campaigns faster and more efficiently.
However, they don’t want to waste time teaching their marketing hires how to code: after all, few marketers
need to know how to build an iPhone app from scratch, or how to spin up a web server.
Instead, these technical marketers want to do things like automatically download public Twitter data for
everyone who follows their page and mine it to figure out who their followers are, and what kinds of content
they’ll like.
Today, we pulled together a short video that will show you how to do just that:
(Or go here to get it.)
Now, the crazy thing about the above video is that you can get this information simply by understanding how
to run a simple programming script.
Wait... you didn’t see a programming script?


to me
That’s because it’s hidden behind the Google Spreadsheet: you don’t even need to see it!
And guess what: that’s how easy technical marketing can be!
Becoming a technical marketer doesn’t take years of study or an $80k computer science degree. In fact, you
can run your own programming scripts, build Python scrapers and create landing pages with just a day or
two of learning the core concepts that marketers need to know... not all the other stuff that’s important only if
you’re trying to create the next Instagram.
Simply by learning a few simple concepts - like how to read and run programming scripts - you’ll become one
of the most technical (and most valuable) marketers in the world.
In our next email, we’ll show you how to automate some of the most useful analytics queries you regularly
run, using a special spreadsheet that we whipped up just for you. . But for now, can you click here to tweet
at us and let us know what you thought of today’s lesson? How are you going to use your new social data
mining abilities?


to me
Thank you for all your comments and excitement over our last email. We’re excited that YOU’RE excited to
learn and apply the different technical marketing concepts we’ve covered, and we consider ourselves very
fortunate that we can share more tips with you all.
In our last email, we showed you why becoming a technical marketer is such a good investment (you get
paid more, can do more, and can automate many tedious aspects of your work), and showed you how to pull
down all of your Twitter followers’ info and mine it for good leads. We’ve also covered various ways we’ve
used technical marketing in our respective careers, and shown you the kinds of results we’ve achieved by
using technical tools.
As promised, we have even more goodies for you. At least 95% of marketers we know use Google Analytics
to check on top referral sources, top keywords, which campaigns are performing the best, etc. But checking it
in Google Analytics requires the same annoying steps and filtering every. single. time.
No more. We built a spreadsheet for you that will automatically sync with your Google Analytics and create
the reports you need (and has the ability to create any others you want!).
Go here to get it.
But however great it is that we can show you step-by-step how to do something like mining your Twitter
followers, it’s no replacement for giving you the skills to do these kinds of things on your own (you know,
teach a man to fish and all).
That’s why we’ve spent hundreds of hours learning these skills and distilling them down to the essentials you
need to become a technical marketer. Where all other “learn to program courses” take months and hundreds
of hours to get through, we teach you the core concepts you need to become technical in less than a few
hours a week.
This is also why we started at the beginning. So that you - a non- technical marketer - can learn and apply
these skills even if you have zero technical knowledge.
This is the goal of what we’re doing at Programming for Marketers: make every marketer on the planet
technically proficient. We don’t ever want marketers cleaning data in Excel or manually running weekly
reports. Instead, we want you all out there doing things! Running new campaigns, reaching new customers,
automating tedious aspects of your job... and getting paid better than ever before to do so.
If you know you need to improve your marketing skills and become more technical, this course is a perfect fit.
This isn’t just a bunch of hacks or high-level blog posts strung together. It’s a system to give you the technical
skills you need to level up in today’s marketing world.
How can you enroll in the course?
Tomorrow (Tuesday, June 9) at 10:00 am EST, we’re going to open up the first ever Technical Marketing


to me
Master Class for enrollment. To our knowledge, this is the only course in the world that teaches marketers
how to become technical, without the need to fully learn programming.
However, since every student has personal interaction with us, we’re going to be limiting the number of
students that can join the class to ensure that we have enough 1-on-1 time with each student.
Tomorrow morning I’ll be emailing you a link with more details and instructions on how to enroll.
Stay tuned, Justin & Nat
P.S.: Today’s action items:
Action Item #1: Write down what would be different in your life and work if you had technical skills.
Action Item #2: Hit reply and tell me what you would DO tomorrow if you woke up and had the skills (HTML,
CSS, SQL) of a technical marketer.
Example: “I would update our website without having to wait for engineering to make the changes I want.”
Take 15 minutes. Think about what it would be like. Then hit reply and share it with me.
P.P.S.: Be looking out for tomorrow’s email with more details on the course and enrollment info.

LAUNCH EMAIL #1 - NAT ELIASON, BECOME A TECHNICAL MARKETER

to me
Good morning!
The Become a Technical Marketer course is now LIVE and open for enrollment.
We stayed up way too late last night getting everything ready for today. Also, as we were building out some
new lessons for you all we got to talking and decided to add more bonuses.
Really good bonuses. Like...
Unlimited Consulting with a group of other technical marketers, curated and managed by us
30-Minute Strategy Skype Call with Nat and Justin to help you apply your new technical skills
AND!
As a gift to all of you eagerly awaiting launch day, both full-pay packages are 15% off till tomorrow night at
midnight EST.
BOOM!
Just use the coupon code SKILLBUILDER at checkout. To get all of the details on the course and enroll, click
here ...
So, now you have two options.
Option #1: Keep being someone who someone who tries to hack their technical marketing education together
over years, half- completing programming tutorials and trying to apply them to marketing on your own.
Option #2: Join Become a Technical Marketer and let us help you build skills that will make you a drastically
better marketer (and drastically change your earnings trajectory).
Learn technical skills without going through a $20k dev bootcamp, or getting a $100k college degree.
Show your boss and co-workers how talented you are.
Become one of the most talented and valuable marketers in the world.
...
What’s it going to be?
Click here to join the Become a Technical Marketer course
Justin & Nat
P.S. The discount goes away at Midnight EST tomorrow, so get in at the lower price now while you can!

LAUNCH EMAIL #2 - NAT ELIASON, BECOME A TECHNICAL MARKETER

to me
Hey!
Two quick reminders...
Reminder #1: Become a Technical Marketer, our killer new course, just opened for enrollment.
If you want to build your technical skills so you can do cool stuff like...
Build landing pages and test your own ideas, without help from developers
Write and run your own SQL queries to analyze data Automate tedious aspects of your job (reporting, ugh)
Get paid more!
...then you should be building up your technical skills
The best way to become technical (short of taking years to become a programmer)? Buy our new course and
we’ll make you a dangerous, technically proficient marketer.
In fact: If you don’t automate one aspect of your work after going through lesson 1, I require you to ask for a
refund.
Reminder #2: For another couple hours you can save a bunch of money on the course. 15% to be exact.
At midnight EST this morning the SKILLBUILDER coupon code will vanish forever.
It’s never coming back (not even on the next launch).
Just click the link below and the discount will be automatically applied.
So...
ENROLL IN THE COURSE NOW :)
Justin & Nat
P.S.: We added a “pay all at once” option too, so if you didn’t want to pay in installments, you don’t have to
anymore.
P.P.S: Don’t forget this also comes with 30 minutes of phone time with us where we can talk about any
technical marketing goal you have. That’s going away soon as well!

LAUNCH EMAIL #3 - NAT ELIASON, BECOME A TECHNICAL MARKETER [1/2]

to me
Hey there,
For the past few days, I’ve been working on adding some awesome bonuses to the Become a Technical
Marketer course.
Welp, this afternoon I’ve been busy hammering out the details. I think you’ll like them.
Here they are:
Bonus #1: Photoshop CS6 Tutorial (normally $199) I’m REALLY excited about this!
This is my friend Jeremy Shuback’s flagship product. It’s helped thousands of people learn photoshop
effectively, which can be incredibly useful when creating elements for a landing page, editing an ad, or
tweaking a logo.
Many of you mentioned that you wished you knew a bit more design. This class will help - you’ll learn how to
leverage the world’s most popular design tool (Photoshop) in the world.
With this bonus you’ll get immediate access to his entire course, forever.
All included in your purchase of Become a Technical Marketer. BOOM!
Bonus #2: 3 Months Free of Moz.com SEO Tools Suite (normally $198)
This is my favorite tool for SEO. If you’re trying to grow your social footprint or your organic traffic, Moz’s suite
of tools is a must- have.
Whether you get it for free with this course or not, I highly recommend using it.
Bonus #3: Digital Copy of Traction: A Startup Guide to Getting Customers
What is the VERY hardest thing to do when you’re trying to run a business?
No, it isn’t building a product...
It’s getting traction.
Traction (warning: as the co-author, I’m a bit biased :)) will help you figure out which of the 19 possible traction
channels make sense for your business. The book is full of case studies, research, and interviews with 40+
founders (including the founders of Wikipedia, reddit, Kayak and more) about how they got traction.
With this bonus, you’ll get a copy of Traction for free to go with the other 2 bonuses.
How do you get the bonuses?
Easy.


to me
Enroll in the Master course, Become a Technical Marketer.
When you do, I’ll email you immediate access to Traction, the Photoshop tutorial and your Moz discount.
Just one important thing...
All three bonuses will disappear on Wednesday June 17th @ 11 pm PST.
POOF! Gone forever.
Thats 48’ish hours from now
So stop procrastinating and go enroll now. You can be building your technical skillset in the next 5 minutes.
Justin & Nat
PS: Remember, Become a Technical Marketer comes with a 30- day MANDATORY refund policy. If you don’t
improve one aspect of your marketing job with your new technical skills, we require you to return it for a full
refund.
So, if you’re on the fence, join and focus on execution. If the strategies just don’t work for you, I’ll make you get
a refund. Sign up here, or just reply to this email and let me know any hesitations you have.


to me
Just a friendly Wednesday morning note about something time- sensitive...
If you followed along with the Google Analytics reporting spreadsheet we sent out last week, you know that
I’ve opened up registration to my new course on how to become a technical marketer... Become a Technical
Marketer (we’re not creative at naming things).
This course covers everything we’ve used to automate outreach marketing campaigns, gain thousands
of Twitter followers, dig into data using SQL and create and update landing pages without the help of
developers. It’s also the reason I got a $60k raise within 12 months, as I went from a junior marketer to a
technical growth practitioner.
Here’s the time-sensitive part:
The biggest problem I have is taking action. I over-analyze things, and come up with excuses for not moving
forward.
I want to make sure you don’t struggle with the same things I do. So...
Two days ago I added three bonuses as an incentive for you to take action right now.
...and here is the time-sensitive part:
All 3 of those bonuses will go away at 11:59 p.m. PST today (Wed, June 17).
No more procrastinating.
Here are the bonuses:
Bonus #1: Photoshop CS6 Tutorial (normally $199)
This course will show you how to go from someone begging designers to help you make a single change in
photoshop, to someone who’s capable and confident with design and photoshop. This is an entire standalone
product that my friend Jeremy currently sells for $199.
But you get it for free when you join Become a Technical Marketer.
Bonus #2: Three Months Free of Moz.com SEO Tools Suite (normally $198)
This is my favorite tool for SEO. If you’re trying to grow your social footprint or your organic traffic, Moz’s suite
of tools is a must- have. Whether you get it for free with this course or not, I highly recommend using it, and
want you to reap the benefits. Plus, you need a Moz account to do some neat stuff with using Followerwonk
to scrape your followers.
Bonus #3: Digital Copy of Traction: A Startup Guide to Getting Customers


to me
Traction will help you figure out which of the 19 possible traction channels make sense for your business. The
book is full of case studies, research, and interviews with 40+ founders (including the founders of Wikipedia,
reddit, Kayak and more) about how they got traction.
How do you get the bonuses?
Easy.
Enroll in the Become a Technical Marketer course today.
When you do, I’ll send immediate access to the all of the bonuses.
ONE IMPORTANT THING.
All three bonuses will disappear TONIGHT (Wednesday, June 17th) @ 11:59 p.m. PST.
That’s just 16’ish hours from now
So grab the bonuses and go enroll now.
You can be building your technical skillset in the next 5 minutes.
Justin & Nat


to me
Heads up...
Enrollment for Become a Technical Marketer, our course on how to build your technical skillset and become a
technical marketer, closes tonight, June 19th, at 11:59 PM Pacific.
That’s just a few hours from now.
This course was designed specifically for marketers who want to learn technical skills. It’s for marketers like
me who’ve tried to pick up programming by reading tutorials and articles online for years... yet were never
able to learn from resources created for people who want to become developers.
Try Become a Technical Marketer today (enroll here)
Reminder: Everyone who enrolls today in the Become a Technical Marketer Master Course will get 5
additional bonuses. Here are my three favorite...
• Resource #1: A personal Skype call with Justin and Nat
• Resource #2: Free access to a course on learning Photoshop (normally $199)
• Resource #3: 3 months free of Moz’s popular SEO tool (a $198 value, free for you as a new technical
marketer)
(Click the link above for details on all the bonus resources.)
If you know it’s time to start building your technical skillset, enroll in Become a Technical Marketer.
Here’s what you get when you enroll:
The full Become a Technical Marketer course, forever Includes 100+ videos, lessons and assignments that
take you by the hand and show you the exact steps you need to take to go from no technical skills to writing
your own Python scrapers, SQL queries, editing your own landing pages and more (even if you are starting
from scratch). - Total value: $1,200..
Private Technical Marketing Community: This is where 100+ students are already helping each other,
sharing new hacks and the results of campaigns they’re running. This is also where we’ll be running the
Technical Marketer job board, for those looking for freelance gigs or to work as a technical marketer. - Total
value: $350
And just yesterday I added a new bonus for everyone who purchases tonight before enrollment closes.
Web Scraping with Matt Ellsworth: This is an entire flagship course created by Matt Ellsworth. Matt is an
expert at web scraping, and was the VP of Growth at Storefront, a company that’s raised nearly $10mm.
While Become a Technical Marketer goes into detail about how to build Python scrapers, Matt shows you
how to scrape the web using tools like Import.io and Kimono, and shares some of his incredible hacks for


to me
scraping hard-to-find information. This is the perfect supplement to the course. This course sells for $149 on
Matt’s website (but you get it for no cost).
Additional Personal Skype Call: Anyone who purchases before the close of enrollment today will get one
additional call with us to discuss how to implement any technical marketing ideas you have, or just discuss
growth strategy.
Even better...
The course (and all bonuses) are backed by a 30-day mandatory refund policy, meaning if you buy the
course and don’t get serious results, I require that you request a refund.
I’ll refund you 100% of your cost. No questions asked. So all the risk is on us. As it should be...
Try Become a Technical Marketer today (enroll here).
I’ve talked to several folks today who were on the fence.
Here is what I suggest...
Grab the $97-per-month plan and hustle hard for your first 30 days. If you don’t get MAJOR results, you aren’t
going to hurt my feelings by asking for a refund.
It’s on me. If it doesn’t produce, you shouldn’t pay me.
Still have questions?
Here are some of the most asked questions (and my answer).
Will this course continue to be updated? And will I get free access to future versions?
Yes! This is THE flagship product of Programming for Marketers. It will be updated on a regular basis.
All updates are free, forever.
How much more is in the course vs. what you already put in your free email lessons or Udemy course?
Think of our Udemy courses or email course as two chapters in a book, and the Become a Technical
Marketer course as being an entire college class.
The course goes into MUCH more detail, with use cases, examples, checklists and video tutorials on every
single strategy.


to me
Email lessons are flat. Singularly focused on tactics. The course is dynamic and specifically engineered to
teach you multiple technical skills, not just a few (really cool) technical marketing hacks.
What if I’m literally starting from step 0? Zero technical knowledge whatsoever.
Yes!
The entire first module is about the basics of programming, software and web tech.
It’s specifically engineered to take a COMPLETE NEWBIE and show the exact steps you need to go from zero
to technically skilled.
Can I afford this right now?
At the end of the day that’s a question you have to answer.
However, I can tell you that the skills taught in this course got me a $67k salary hike inside of a year.
The pricing model is specifically designed to enable beginners to get started without breaking the bank. If
you’re in massive credit card debt or facing severe financial hardship, DON’T buy this course.
But I will challenge you on one thing....
Instead of thinking about how much ANY item costs, ask yourself how much does it cost in relation to how
much it makes you.
For example, if you take a college class that costs $1,000 and as a result you can go out the next week and
make $10,000 in income, would you pay for it? Absolutely!
It’s not about the bottom-line cost; it’s about the return on that investment.
Use the 30-day refund policy to your advantage. Grab the cheaper option. Work your face off. And if, for
whatever reason, it doesn’t work for you, I’ll make you get a refund.
How much time will this take to complete the course? Great question!
The course is self-paced. Once you complete one lesson, you can move on to the next.
Each module starts by giving you a recommended time to work per day. From there you can work as long
and hard as you like.
However, if you don’t have enough time or if life just happens, you can slow down and take your time.
...


to me
Still have questions? Hit reply and let me know.
I’ll be answering email and would love to chat with you. Ready to give it a try?
- Justin and Nat
P.S. If this isn’t right for you, no worries! Tomorrow we’ll return to our regularly scheduled programming of free
technical hacks. And we have a good one coming. Stay tuned...

POST-LAUNCH EMAIL - NAT ELIASON, BECOME A TECHNICAL MARKETER

to me
Happy Saturday!
First, thanks for letting us invade your inbox over the past two weeks. We’ll be returning to our regular, free
emails full of technical marketing goodness next week.
Second, I saw that you clicked through to our course landing page and ended up not buying.
Just wanted to ask you - why not?
We’re not pros at doing this course launching thing, so would love your feedback. Why did you decide not to
join? Reply and let me know - I’d love to hear from you.
...
We also got a lot of feedback over the last few hours from people who wanted to get into the Become a
Technical Marketer course but simply didn’t have the money.
I get it. To be honest, when I started out on my journey, I didn’t have the money either.
So I had an idea. What if the monthly payment was more affordable?
The cheapest way to start the course was $97 per month. I want to give those of you who are early in your
careers a head start, so I adjusted it to $66 per month (for 6 months). That’s $31 per month cheaper than any
previous option.
This offer is only good for 24 hours and will expire tomorrow @ 11:59 p.m. Pacific time. If you were sitting on the
fence, hopefully this makes it a no-brainer.
Click below and you will be taken directly to the check-out page:
Enroll in Become a Technical Marketer at the discounted price!
- Justin and Nat
PS: The course is backed by a 30-day mandatory refund policy, meaning if you buy the course and don’t get
crazy results, we require that you request a refund.
We’ll refund you 100% of your cost. No questions asked.
So all the risk is on us to provide an amazing course. As it should be.
PPS: If you need a quick reminder of what is included in the course, click the link below for the full sales page.
Click here for details on the course

S
COURSE We know that every course and business is different.
LAUNCH
However, at Teachable, we have created a proven framework that
ST RAT E GY ANYONE can use to run a successful course launch. This method
comes from the analysis of thousands of course launches.
It comprises two phases:
EDUCATION LAUNCH
PHASE PHASE
E D U C AT I O N
In the education phase, you’re essentially warming up your list - you're
familiarizing yourself with the audience and getting them thinking about
your product's topic and the pain points it solves.
Your goal is to generate demand for what you’re teaching by

educating, creating an understanding of your product, increasing a need
for the benefit AND build trust through high-quality content.
You should send:

• Targeted blog posts
• Invitations to webinars
• Videos content
• Group coaching
• Any type of content that shows students that you have the
expertise necessary to solve their problem
This education phase can last 0-14 days depending on how long you
want to warm up your list before launching. You should be sending an
amazing piece of content about every 2-3 days.

S
COURSE
LAUNCH
ST RAT E GY
7-day education phase

These are good
schedules for
education emails:
= Email with content

S
COURSE
LAUNCH
ST RAT E GY
Day 1 Day 2
LAUNCH
Course teaser “What’s in the
The Crazy
course” email
8 Launch On your first email you’re going
Strategy to tease out the course and build
In this email you going to
excitement.
describe what’s in your course.
Here at Teachable,
Make sure to write everything
we call our signature Let people know that you’re
from a “sales angle” - this simply
email sequence creating a course, what it’s about
means empathizing with your
the Crazy 8 Launch and that you’ll be opening it soon
readers and talking about the
Strategy. so they should pay attention to
final benefits not features.
their email.
Over 8 days
Tell what’s in your course.
you’re going to Use phrases like “I’ll share the
Explain the various modules
send a strategic fun details later.” “The excitement
and takeaways and build up the
set of emails that is killing me.” “I’ve been working
value of your “bonus content.”
build anticipation, hours on this for you.”
excitement and At the end, tell your students
Keep upbeat and positive and
urgency that that your course will become
generate excitement.
effectively urge available to buy tomorrow.
people to buy.
Day 3
“Course opens”
On your first email you’re going Use phrases like “I’ll share the
to tease out the course and build fun details later.” “The excitement
excitement. is killing me.” “I’ve been working
hours on this for you.”
Let people know that you’re
creating a course, what it’s about Keep upbeat and positive and
and that you’ll be opening it soon generate excitement.
so they should pay attention to
their email.

S
COURSE
LAUNCH
ST RAT E GY
Day 4 Day 5 Day 6

FAQ email Surprise bonus “Thank you” &
email social proof email
This email doesn’t sound as
fun and exciting to write, but it’s
You’re going to offer an At this point, you’ve been selling
going to save you A LOT of time
additional incentive to get hard for 5 days, so it’s time to be
in the long run.
people to buy now. a little grateful and say thanks
to your people. And hopefully
In this email you want to answer
You’re going to throw in an your launch has gone well - the
the logistical questions about
additional piece of content that’s money has come in and you
your course:
a “surprise” that everyone will get have a lot to be thankful for!
for free if they buy now.
How long do they have to buy?
Make sure to thank everyone for
How long will they have Build excitement. Explicitly say reading your emails and being
access? you’re giving a surprise not part of your launch. Write from
Is there a money back mentioned on your sales page. the heart and in your voice.
guarantee?
And make that surprise banging! Say “I never expected this...”
Are there payment plans?
It should be some kind of and include testimonials where
Are you dripping content? valuable bonus content (like a people rave about your course.
Who is this course right for? workbook, consulting, a free
tool) or a limited-time discount. This kind of language also builds
How much time does it take?
Whatever it is, make sure it’s social proof. It shows that people
Some people are probably on valuable. have bought your course and
the fence about buying because are happy with it and you may
they might have some of those even bring in a few additional
questions, so receiving the sales here.
answer is likely to push them to
buy.

S
COURSE
LAUNCH
ST RAT E GY
Day 7 Day 8
Logic + course “Last chance”
closing email email series
At this point, your launch is This day has the potential to be

almost over. You’re probably a bit your most profitable day. Anyone
exhausted, but hopefully excited on edge is going to either buy
by the amount of money you’ve your course now or not at all.
made. That’s why you want to finish
strong and send 3 emails.
In this email, you’re going to
say that your course is closing. Email 1 - send at 9:00am:
Build a logical argument for
why it make sense to buy now, Tell your list that today is the
reference the surprise bonus LAST day to get the course and
and build an urgency around emphasize why you must close
getting the course before it’s too your doors and at what time.
late.
Email 2 - 3:00-4:00pm:
Send a midday reminder that

cart is closing, how thankful
you are and how wonderful the
course launch has been.
Email 3 - 1 hour before cart

closes: Last chance:
This is a very quick email
outlining that this is the last
chance to get the course, it’s
going away, NOW!

BLACK FRIDAY / CYBER MONDAY EMAILS
6
Why are Black Friday / Cyber Monday
emails important?
I know what you’re thinking. SO many businesses send Black Friday and Cyber
Monday deals and your small online course business stands no chance against
Amazon or Walmart.
If you don’t participate, you’ll be missing out on a pie so massive, not even the
biggest companies can eat it on their own (especially because you own an online
business.)
Here’s a couple of facts you might want to consider:
• Thanksgiving/Black Friday/Cyber Monday online sales reached $7.4 billion in

2015.
• Sales from limited online deals accounted for 40% of that total.
That’s enough to get Black Friday and Cyber Monday their own section in this guide.

PRE-BLACK FRIDAY EMAIL - BRYAN HARRIS, VIDEOFRUIT
Keep your eyes out Friday…
Bryan Harris <bryan@email.com>

to me
I hate Black Friday.
When I was 11’ish, me and my brother stayed up until midnight, drove up to Wal-Mart and stayed in line
until the PlayStation 2 came out to buy. I was dreaming of playing John Madden football and schooling my
brother.
But, 4 hours later, they ran out of PS2’s two people in front of us.
I haven’t been to a store on Black Friday again.
And I don’t plan on that changing anytime soon.
I have a list of the most torturous things you could ask me to do...
Go to Walmart
Go shopping on Black Friday
That’s what’s fun about the internetz. No stores needed.
That’s why this year I decided to put together THE BEST BLACK FRIDAY DEAL IN INTERNET HISTORY™.
It couldn’t be lame like these other offers you see. Not some 15% discount on a $10,000 course. It has to be
INSANE. Otherwise, it’s just a cheap trick.
RIght?
So...
I have an INSANE special for you on Friday.
Keep your eyes out for it.
I’ll send out an email LATE Thursday night. And you’ll have a pretty tight window to buy within.
So, don’t be lame. Don’t miss it.
If nothing else, pay attention to the offer and how we market it. We’ll share the results of the promo with
everyone that buys.
:)
Chat Thursday night.

-Bryan
PS: Safe travels for anyone going out of town and such for the Thanksgiving Holiday.

BLACK FRIDAY EMAIL - BRYAN HARRIS, VIDEOFRUIT [1/4]
Black Friday Starts Now! (150 available)

to me
Ready for The Best Black Friday Deal Ever™?
If you have a business, want to start a business or think you might want to start a business one day, this
bundle will blow your mind.
Here is a breakdown of everything that you’ll get...
SLINGSHOT: We will build an unlimited number of customized launch and sales campaigns for you. (Worth:
$500)
This is how it works:
Step #1: Pick one of our proven launch or sales campaigns.
(Note: There are 5 total campaigns in Slingshot now, with 3 new campaigns added each month.)
Step #2: Choose your campaign’s start date.
Step #3: We create your customized campaign and give you every action item you need to do between now
and showtime to make it happen.
...
Ever wanted to launch an online course but not sure what to do? We’ll give you the plan.
Want to start a coaching program but don’t have an email list? No problem.
Want to self-publish your book but don’t have a clue how to do it? We’re building a template right now that
will map out the entire 12-week process.
And over the next few weeks and months we’ll be adding campaigns that allow you to: launch your SaaS
app; launch a product without an email list using Kickstarter; run partner webinars and FB ads (3 separate
campaigns); get your first $3,000 per month freelancer contract; and many many more.
The best part is that every launch and sales campaign is based on a proven campaign that has already
worked. For example, the Self-Published Book campaign is based on Jeff Goins’s latest book launch that sold
over 20,000 copies, and the Online Course Launch is based on our course launch that has generated over
$1.9 mil in sales.
...
So that’s what you get with Slingshot.
Summary: We will build an unlimited number of customized launch and sales campaigns for you.


to me
But there is a TON more in this Black Friday Deal
When you sign up for a Slingshot Annual Plan, you get 17 additional products that normally would cost you
$4,240, all for FREE!
Here are all the goodies you get...
Webinar Ninja: Webinars are the best way to sell products or services online. Don’t pay $100s per month for
crappy software like GoToWebinar or ones that use clunky Google Hangouts. Webinar Ninja has real-time
video with no delays and is loaded with tons of advanced features. You get 1 YEAR of Webinar Ninja’s Starter
Plan for FREE! (Worth $540)
Teachable Pro: Host your online courses without dealing with any techy stuff, and make them look dead sexy
too. You get 6 MONTHS of Teachable Pro for FREE. (Worth $594)
ConvertFlow: We increased our opt-ins by 2.5x and grew revenue by 80% in our first month using it.
Personalize your website for each visitor so they only see opt-ins and offers relevant to them. You get 4
MONTHS of ConvertFlow Lite for FREE. (Worth $200)
ConvertKit: The power of Infusionsoft but the simplicity of MailChimp. ConvertKit is the hottest new tool to
automate and monetize your email list. You get 3 MONTHS of ConvertKit for FREE. (Worth $117)
Double Your Freelancing Rate: Want to grow a freelancing business and charge $100+ per hour? Brennan
Dunn will show you how in this step-by-step video course. (Normally $147)
Rapid List Building Course: Grow your email list from 0 to 1,000 subscribers in the next 90 days in this online
video course by Videofruit (that’s us!) (Normally $297)
Productive Writer: Learn how to plan and write your first book in this online video course by 10x NYT
bestselling book launch expert Tim Grahl. (Normally $228)
How to Get Sponsorships for Anything: Get paid by big companies to create products and start fun projects
(even if you have no audience or list). Jason Zook got $80k in sponsors for a book he hadn’t written and $2 mil
in sponsors for wearing other people’s t-shirts. He’ll show you how in this online video course. (Normally $349)
Authority: How Authors Can Make Money (by Nathan Barry): In less than a year Nathan made $150k from
self-publishing books. In this Authority Complete Digital Edition you’ll get: The FULL Authority book, audiobook,
90-day book launch plan, Book Cover Templates & PSD’s and 14-Book Launch Case Studies. (Normally $299)
The Art of Speaking: Wouldn’t it be cool if someone would pay you $1000 to give a speech? Learn how to
create your first speech and find your first paid gig in this online video course by Grant Baldwin. (Normally
$349)


to me
Intentional Writers: Quickly learn how to start a blog that generates massive traffic. In this online video
course, Jeff Goins will show you A to Z how he started a blog that gets 200,000 uniques per month. (Normally
$200)
________ Traffic Secrets: The full name of this course is “Pinterest Traffic Secrets” but I left out the Pinterest part,
because when most people see that they think “That’s not for me.” Don’t be stupid. Bob Lotich created this
course after he decoded Pinterest and figured out how to get 500,000 visitors per month from it. In this online
course Bob will show you his step-by-step process. (Normally $200)
Kickstarter Launch Bundle: Learn how to take your product or idea and use Kickstarter to launch it. Kathryn
did over $300k on her first Kickstarter. She’s smart and she will show you how to do it. Includes a 90-Day
Launch Guide, Kickstarter Planning Kit and Tool Set. (Normally $150)
Facebook Ads Quick Start: Paid advertising is incredible... when it works. You put $1 in and $3 come out the
other end. Mojca is one of the best FB marketers I know. In this bundle you’ll get her Starter Cheat Sheet as
well as 4 Quick-Start Videos to help you earn 2x the first $100 you spend on ads. (Normally $97)
Organize Your Office for Maximum Efficiency (by Joseph Michael): This guidebook will show you how to
organize your office and your workday so you you don’t waste time with silly inefficiencies. Joseph is a good
friend and one of the most focused and efficient people I know. This guide is legit. (Normally $39)
Just F&^%#! Ship (by Amy Hoy): This book is in my top-5 business books of all time. If you ever struggle with
shipping, with feeling like you don’t have what it takes to execute and like your work just isn’t good enough,
this book will cure that. I read it right before the launch of my first product and it gave me the courage and
butt-whooping I needed to follow through. (Normally $19)
Custom CTA’s and Conversion Flows: In addition to your 4 months of ConvertFlow you’ll also get 12 custom
made CTA’s and 4 custom conversion flows created by the team at ConvertFlow. These will be tailor made for
your website. This is killer! (Normally $550)
..
If you bought everything in this bundle separately, you’d spend $4,240.
But today, you get it all for 100% off when you sign up for a Slingshot Annual Plan.
Get the Black Friday Special Now
BOOM!
#bestblackfridaydealever
And remember: not only do you get every item in the bundle, you also are getting a Slingshot Annual Plan


to me
which gives you access to a rapidly expanding library of proven launch and sales campaigns that you can
copy/paste and use to double your revenue.
We’re even including the exact campaign we’re using for this Black Friday promo in Slingshot. So if you want
to run your own Black Friday campaign and you’re reading this right now, you could get this bundle, quickly
launch your Black Friday deal to your audience and make a few $1,000 (depending on your audience size) by
the end of the day.
There is one important caveat to this deal....
There are only 150 copies of this bundle available. Once they’re gone, they’re gone forever.
This is the best deal we’ve ever offered at Videofruit.
Don’t procrastinate and miss it.
Save $4,240 and get the bundle now.
-Bryan
PS: If you want to know if we’ve sold out of bundles, click the checkout link above. If there is no giant red text
by the price that says “not available,” they are still available! Once we hit 150 copies sold, we’ll disable the
shopping cart and display the “sold out” message.
A few deal notes:
You will need to enter a credit card to redeem a few of these offers, but you WILL NOT be charged anything
beyond your $500 Slingshot Annual Plan price.
As soon as you purchase the bundle, an email will be sent to you with redemption instructions on each deal.
You’ll be able to access all items (both software and courses) immediately.
All software offers are available for new customers only. (If you have a free Teachable account, you can use
the deal.)

T
T E M P L AT ES
BLACK FRIDAY
Are you getting the Black Friday F.O.M.O.O.A.A.O.’s?
How to use this

template You <you@email.com>
to me
Take this welcome
email template and F - fear
implement it on your O - of
business! Just copy M - missing
O - out
the text below and O - on
fill out the content A - an
between square A - amazing
O - opportunity
brackets “[ ]”.
(I did not just make that up.)
Hey there!
I want to let you in on a deal to [your value proposition]. This product usually
Email #1 retails at around [your regular price], but today you can save [discount
percentage] and only pay [discounted price].
When to send
Get the [name of your product] now! [Link to promotion]
When you open your Black
Friday deal window This is the absolute lowest price I have ever sold this product for and
probably the lowest it will ever be.
**OPTIONAL** PLUS, I decided to add a bonus [additional bonus] just for this
deal. I normally don’t offer this, but I guess I’m feeling festive today.
I will only hold this deal for the next [duration of the promotion]!
[Countdown timer]
Get this Black Friday deal before it’s over! [Link to promotion]
Happy Black Friday!

[Your name]

T
T E M P L AT ES
BLACK FRIDAY
Email #2 ICYMI, 90 minutes left on this Black Friday deal (SCNR)

Schedule this email 90 minutes to me
before the offer closes
Acronyms are in.
Hey there!
This is just a reminder that, in less than 90 minutes, we will close our Black
Friday deal which includes:
[Name of your product] for only [discounted price] (usually [regular price])
**OPTIONAL** BONUS: [Additional bonus], which is not something I regularly

offer.
I guarantee that you’ll [value proposition].
This Black Friday price is the lowest you’ll ever get for this product and will
only be available for the next:
[Countdown timer]
Get it now! [Link to promotion]
Have a great Thanksgiving weekend!

[Your name]

T
T E M P L AT ES
CYBER MONDAY
Email #1 This Monday feels like a Friday.

Schedule this email for Monday to me
morning (6-7am)
Hey again!
We noticed some people missed our emails last Friday and realized during
the weekend, after all the craziness had settled down, that our deal was
over.
We heard you.
Based on your requests, we decided to open this deal again for the first
[relatively small number of people] people who get it today before the end
of the day.
[Name of your product] for [discounted price] (usually [regular price])
**OPTIONAL** BONUS: [Additional bonus], which is not something I regularly

offer.
Get it now! [Link to promotion]
Like we mentioned, we will never offer this product for a price lower than this.
If you missed it last Friday, this is your chance to get it. We will close this deal
in (but coupons will probably run out sooner):
[Countdown timer]
Get this deal now! [Link to promotion]
Happy Monday!
[Your name]

T
T E M P L AT ES
CYBER MONDAY
Email #2 (Time-sensitive) Only 10 coupons left for the next 2

hours!
When to send
Schedule this email 2 hours You <you@email.com>
before the offer closes on
to me
Monday
Hey there,
Only 10 coupons left on our special deal that closes in less than 2 hours.
[Countdown timer]
Want to get [name of your product] and for only [discounted price]?
Click here to get one of the last 10 coupons. [Link to promotion]
Happy Monday!
[Your name]

Start emailing!
You now have everything you need
to use the power of email to grow
your online business.
What are you waiting for?
Create your own email campaigns

and start crushing it!

Email Campaigns

Diunggah oleh

Informasi Dokumen

Hak Cipta

Format Tersedia

Bagikan dokumen Ini

Bagikan atau Tanam Dokumen

Opsi Berbagi

Apakah menurut Anda dokumen ini bermanfaat?

Apakah konten ini tidak pantas?

Hak Cipta:

Format Tersedia

Email Campaigns

Diunggah oleh

Hak Cipta:

Format Tersedia

32

And it is costing you

occasional email from a Econsultancy, 2016

Unlike other channels, your email list is 100% yours. Social

Even if you compare email versus paid advertising, email

We’re here to help.

2. You send that email to one or more

In email marketing, these are some examples of

4 | teachable.com Share this guide

This guide is MASSIVE.

You can use the links below to jump between sections

11 Newsletter emails 41 Launch emails

20 Cart-abandonment emails 65 Black Friday/Cyber Monday emails

5 | teachable.com Share this guide

6 | teachable.com Share this guide

You’re awesome Kate!

Marie Forleo <marie@email.com>

Hooray and thank you so very much for subscribing!

• Arianna Huffington & Marie Forleo on Redefining Success

Click this link and tell me more about yourself.

And, please remember this.

I sincerely hope our resources can help you do just that.

With love and appreciation,

Hola from Noah (Okdork.com)

Noah Kagan <noah@email.com>

Thanks for joining Okdork.com!

P.s. I read all emails :)

P.p.s. Here’s my Rogue Marketing Strategies presentation: http://okdork.com/rogue-marketing-strategies/

P.p.s. Here’s my book about being employee #30 at Facebook.

8 | teachable.com Share this guide

Welcome to Moz. Check out our community perks!

• Comment on The Moz Blog

9 | teachable.com Share this guide

You Ready?! Welcome to [name of your company/

implement it on your Hey there!

[Call-to-action for something you want them to do]

P.S. Remember to [same call-to-action as above]!

10 | teachable.com Share this guide

Newsletter email examples

11 | teachable.com Share this guide

what copy hackers do instead of putting off tough tasks

Joanna Wiebe <joanna@email.com>

Have you ever found yourself procrastinating?

Sure you have.

Like washing the dishes. Or folding the laundry.

But then there are the other things.

The things we put off because we don’t know how to do them.

Or installing a new deck. Or repairing the ceiling.

Or plotting an autoresponder series. Or writing a sales page.

What’s the one thing that breaks the pattern of procrastination?

What’s the most powerful force in the battle against delaying?

Any idea what it is?

Now another question for you, along the same lines…

12 | teachable.com Share this guide

what copy hackers do instead of putting off tough tasks

Joanna Wiebe <joanna@email.com>

Well let’s take it a little further.

1. Research to find out how to write something.

So try this and see if it works for you…

See you tomorrow,

13 | teachable.com Share this guide

How to Use SEO to Build Your Brand

Neil Patel <neil@email.com>

How to Use SEO to Build Your Brand

2. You send that email to one or more

20 Cart-abandonment emails 65 Black Friday/Cyber Monday emails

• Give me and I’ll

Email #2 “[Customer testimonial]”

Email #3 How about [discount amount or percent]off [name of