NARSEE MONJEE INSTITUTE OF MANAGEMENT

STUDIES

SCHOOL OF BUSINESS MANAGEMENT

HUMAN RESOURCE MANAGEMENT

MOVIE REVIEW ASSINGMENT: ROCKET SINGH

SUBMITTED BY:
DIVISION B
GROUP 6
Raghav S - B001
Sarvesh Bhardwaj - B007
Aditya Johari - B027
Rishi Pahwa - B045
Harsha Pasari - B047
Shruti Sharma - B057

1
 Contents

1. Question1………………………………………………………………………………………………………………..3
2. Question2…………………………………………..…………………………………………………………………..5

2
1. Assume that Sunil Puri is replaced at AYS. You are now the new MD. You desire to bring
in fair and transparent processes of measuring performance, especially for the frontline
staff. You need to define the criteria and method for measuring performance for field
executives at AYS.
 For the a sustainable working environment at AYS sales it is important to bring in place a
system which brings transparency and fairness in the method of measuring performance.

 A critical and a standardized method must be used to measure the sales done by the
employee. The method should be fair and bring transparency in the system.
This will enable real work being done in the company. Also it will eliminate corruption or
favoritism from the culture of the company.

 The standards of performance for the organization must be communicated to the

employees. The standard of performance would vary with respect to the
1 Position within the company
2 Experience held by the person
3 The date of joining
Here in case of Harpreet Singh he was given the same target as the experienced person. Also
it was seen the joining date was in the middle of the month still the targets remained the
same.
 Employee of the month would be choosen and rewarded every month. This will not depend
on the amount of sales the person is doing but on other factors also like supporting
colleagues, customer satisfaction, ethical behavior.
This will eliminate the stress of competing from the fellow employees and instead build a
company culture that promotes growth and learning.

 Goals of the company will be mapped to the performance of the employees. It is important
that realistic goals are set within the organization. This will eliminate the turf between the
employees of the company. The employee will not compete against each other and rather
attain the common goal while working with each other.

 These goals would reflect the expected performance of the sales employee and since this
step would be executed with active involvement of the salesmen, it would also help to
incorporate employees perspective of organizations’ success. At AYS, the sales people would
hence feel more engaged with the management and it can lead to a better productivity. Also
the goals should include both quantitative ( Sales targets) and qualitative (Employee
Behavior and team player skills) aspects at an individual level, so that AYS employees don’t
just run behind Targets but also learn good corporate citizen behavior.
 The accurate training would be provided which would be ethically right to bring the trust of
the employees in the company. A buddy and a mentor would be provided to the new joinee
as in the casse of Harpreet Singh we saw the issues he faced being a new employee in
understanding the company culture as well as diificulty in finding people to support and
guide him.

3
 Periodic Review is of immense importance as it will bring the immediate review in front of
the employees. It will provide a fair and logical judgment of the employees rather than a
superficial one.
It also ensures that all employees have a track of their growth as well as contribution made
by them to the company.
Here in this case as we can see that Koena was not promoted despite handling the case and
responsibilities of the company.

 A feedback mechanism ie a 360degree feedback mechanism where not only the seniors will
review but also the juniors and colleagues
It will enable a healthy working environment in the AYS. As we saw in the movie there were
disputes over territories, the junior employees or subordinates felt less valued. This will
address the issues of the company.It will definitely give more value to work as we saw in
case of Koena and Chotelal Mishra where they felt undervalued in the company.

4
2. What were the primary drivers of engagement for all 5 members? Design
an employee engagement model for “Rocket Sales Corp”.

Engagement is a positive attitude towards job and is distinguished from both job satisfaction
and commitment. It is more temporary and volatile than commitment which is a stable
perception.

1 Quality of life
The quality of life was more important for all the members. It was the mental satisfaction and
the feeling of not cheating your customers by giving them a higher price. Since all were
dedicated to work the employees had a good quality of life working for Rocket Singh Sales.

2 Work:
They say they don’t want to be recognized for things which are not important and rather for
things which matter a lot to them.
The woman does not want to be treated as “item girl”, Harpreet no longer wants to be
recognized as a “zero” but by the work he does.
The peon feels valued when he is called by his real name name.Whereas Harpreet’s boss
chooses to be his own boss rather than becoming Vice President of AYS.

3People:
It forms the core part of employee engagement where people feel valued and motivated to
work. It becomes important for the senior leadership to be a source of inspiration for the
team.The customers if valued only would increase the business of the company in long run.
Rocket Singh Sales values customers and commits to it’s deadline as promised to the customer.
Here the senior members also work themselves ie Harpreet Singh setting up an exemplary
action for all the other colleagues.

4 Opportunities:
People here have immense opportunities to display their capabilities and their true potential.
There is no restriction on the employees by the company. Each individual is the leader of it’s
own profile. Koena handles the complete department, similary the technical, sales all
department are handled by them individually.

5
5 Total Rewards :
The company Rocket Sales ensured that people are taken as partners in the company. The
rewards were equally distributed in all the four members.
The rewards were not only monitory but also the respect they earned. Each sales was due to
the result of the effort put in by each member. Profits was one part of rewards for the technical
person, respect for peon, being his own boss for Harpreet’s boss at AYS and for Koena it was
recognition of her efforts, for Harpreet it was creation of a company which valued customers
and build relationships

6 Company Practices
The company practices as already mentioned in the values shared by the company. Honesty,
integrity brings trust in the employees as well as customers.
This leads to more productivity of employees and brings more business to the company.
Rocket Singh Sales had good reputation throughout where people were interested to work for
the company. It was a matter of pride for them to be associated with a company which had so
much respect in the market.

6
Employee Engagement Model for Rocket Sales
Employee engagement is a measure of company’s employees positive or negative attachment to
their job colleague and organization which profoundly influences their willingness to learn and
perform at work.
The company culture and company size forms an important part of the engagement model of the
company “Rocket Singh”

Company size and Company Culture

 The company had 5 people from diverse backgrounds.
 The operations of the employees were diverse and there was no replaceable person for any
employee. The company did not have an option of dropping any employee
 The work culture was very close-knit where every person was not only an employee but also
a partner in the company. Each of them had equal say in the company profits and the
decisions made.
This was quiet imminent when while there was a proposal to sell the Rocket Singh the
decision was only to be made only after consulting the company employees.
 The prices offered to the customers were very less as compared to the competitors.
As due to which the profits were minimal as compared to established companies.
This was seen when the companies were earning profit of Rs 6000/ while the Rocket Singh
Corporation had a profit of only Rs 2000/

Value Sets of the Company

The company worked on the model of the following qualities

1 Customer service24x7
2 Honesty while dealing with employees was of immense importance for the company
3 Respect for the women employee and treating all the employees with respect as well as
equalityformed an important core value of the company.

7
On the basis of the Schmidt and other employee engagement model the Rocket Singh Sales must
ensure a decent pay for all the employees. The working hours must be flexible looking at the
commitment of the employees to the customers.
The workplace must be decent with basic amenities and safety of the employees. Also it should be
supportive for the work done by the company. As in the end we saw a separate office for the
operations of the company. There should be employee engagement activities to ensure growth in
the company.
Apart from these the following comprises a part of the Employee Engagement Model for Rocket
Singh.

1 Providing supportive supervision:

The Rocket Singh must provide supervision which is supportive in nature. Whenever any employee
feels stuck there should be a support to the employee which will increase trust of the employees in
the company.

2 Contribute to copmany’s success:

The employees must be made aware of the contribution made by them and how it impacts the
success of the company.
At Rocket Singh each employee must be made aware of the criticality of his/ her work for the
company and the value both in monitory as well as in quality it adds to the company. For a small
company like Rocket Singh it will prove to be a strong motivation for the company.

3 How efforts help in achieving company’s goal:

At rocket Singh sales it the goals and the target must be clearly stated well in advance and this will
set clear boundaries of expectations from the individual employees. The Rocket Singh must enable a
mechanism or a periodic review to show the employees that how their efforts help in achieving
company’s goal.

4 Highly involved as when working in self managing teams:

At Rocket Singh the teams are all self managing and it involves high degree of involvement while
making decisions and carrying out daily operations. Also being aware and involved in the various
decisions improves productivity of employees apart from adding to the quality of decisions. This also
enforces the gravity of the decisions and the seriousness associated with it.
As here in each decision all the members were involved and had a say about the future path of the
company.

5 Internal communications:
The communication between the employees is very important to avoid unnecessary conflicts in the
company. While Koena felt uncomfortable with the gaze of the technical employee it was of
immense importance that Harpreet bought forward the concerns. Also while deciding if the new
employee was to be taken in each member communicated his own concern before making the
decision.

6 Compensation and other policies:

The Rocket Singh Sales had a return policy for the customers which can put it into a vulnerable state.
Therefore all the employees must have a basic job protection in case there is bankruptcy. Hence a
basic compensation policy must be there, also since there is a woman working in the company the
company must follow the Vishakha guidelines not only for the benefit of the women employee but

8
also for the company in the long run.
The extra working hours the employee puts in must be rewarded as per the industry norms.