MEGAN

CONTACT DETAILS
Cell: 804-389-0537

BOYD
maboyd014@gmail.com
http://meganaboyd.weebly.com/
https://www.linkedin.com/in/meganaboyd/

DIGITAL MARKETING 

WORK EXPERIENCE PERSONAL PROFILE

Experienced marketing and social media maven
DIGITAL MARKETING SPECIALIST
with 6 years know-how in non-profit and
Anton Paar USA | July 2017 to present corporate online content management. Strong
- Work with corporate teams and sales managers to develop social services and community driven
comprehensive marketing materials to include print collateral, email professional with skills in Social Media and
pieces, advertisements, social media assets and internal communications Email Marketing, Community Relations,
- Management of social media platforms, along with content Fundraising, and Event Planning.
development and social media reporting
- Determine which tactics contribute most to increasing brand awareness
and lead generation. Analyze content type, create editorial calendars,
channel and posting schedule to maximize effectiveness of content ACADEMIC BACKGROUND
- Collect data and provide monthly metrics on social media, maintaining a
consistent presence across all social media channels VIRGINIA COMMONWEALTH UNIVERSITY
- Coordinate and execute Anton Paar’s extensive Webinar and Live
Demonstration programs B.S. Mass Communications
- Created and maintained complete records for all prospect and Concentration, Strategic Advertising
customer interactions within CRM SAP software Minor, General Business

ACHIEVEMENTS
COMMUNITY OUTREACH COORDINATOR
Hubspot academy: Social Media Certified
National Kidney Foundation Serving Virginia| Dec. 2015 to April 2017
Responsible for coordinating key components to support the
successful execution of the Virginia office fundraising events and SPECIALIZATIONS
program activities.
- Social Media Ad Campaigns
- Successfully planned 11 KEEP Healthy kidney screenings, reaching - Campaign Tracking
over 5,000 individuals in the state of Virginia and over 45 Your - Email Marketing
Kidneys & You kidney education classes, reaching over 2,000 - Community Relations
individuals in the state of Virginia - Fundraising Development
- Managed, trained, and recruited program and communications - Event Planning
interns and over 800 volunteers for both fundraising and program - Graphic Design
related events - HTML Editing for Communications
- Lead new programs committee of 10 members - Webinar Content Development
- Managed Twitter and Facebook accounts with content development
and social media reporting
- Create and coordinate email marketing campaigns and regularly
update customer databases reaching over 800 volunteers and over
8,000 constituents
SOFTWARE
- SAP CRM
- Salesforce CRM
- Adobe Creative Cloud
- Facebook Ads Manager
ADMINISTRATIVE ASSISTANT - Linkedin Ads Manager
Hanover Education Foundation | Sept. 2013 to May 2014 - Informz
- Constant Contact
- Provide support to the Executive Director and handled multiple
- Hootsuite
fundraisers raising over $50,000 fundraising dollars.
- Microsoft Office