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1 目的 Purpose

规范新商品的开发作业,确保商品符合市场需求。
Standardize the development of new products and ensure that the products
meet market demand.

2 适用范围 Scope of application

适用于 Bolemart 所有新商品的开发。

Applicable to the development of all new products for Bolemart.

3 新品各部门权责 New product authority

3.1 商品经理(Process Owner/Executor)


Procurement manager
3.1.1 商品经理负责目标市场调研,商品参数、配置、价位段分析,作为新品开发依据
The commodity manager is responsible for the target market research,
commodity parameter, configuration, price segment analysis, as the basis for
new product development.
3.1.2 负责供应商的开发,商品选品
Responsible for supplier development, product selection

3.1.3 负责整个项目的管理,协调各部门确保整个项目的顺利推进。
Responsible for the management of the entire project, coordinate the
various departments to ensure the smooth progress of the entire project
3.1.4 商品的最终定价,协助销售部制定首批新品的数量确认。
The final pricing of the goods assists the sales department in determining
the quantity of the first batch of new products.

3.2 销售部 (Contributor)


Sales department
3.2.1 协助商品经理做目标市场调查,开发符合市场的商品。
Assist commodity managers in conducting targeted market research and
developing products that match the market.
3.2.2 与商品经理、 CEO 一起决策新品的选品。
Make decisions with new product managers and CEOs
3.2.3 负责新品的销量评估,制定销售计划提供给商品经理作为下单依据。
Responsible for the sales evaluation of new products, and develop a sales
plan to provide the commodity manager as the basis for placing orders.
3.2.4 寻找市场有机会商品,提出商品需求。
Look for opportunities in the market and propose demand for goods.
3.3 品牌中心 (Contributor)
Brand Center
3.3.1负责新品包装、详情页、说明书、保修卡、宣传资料、展架等的设计及翻译工作。
Responsible for the design and translation of new product packaging,
detailpages, brochures, warranty cards, promotional materials,
display stands, etc.
3.3.2商品线上、线下的的宣传活动的策划及施。
Planning and application of promotional activities for online and offline
products
3.3.3商品的上、下架及运营。
Up and down shelves and operations of goods.
3.4 品质( Contributor)
Quality control
3.4.1协助评审新品的材料、工艺参数、结构设计、包装设计是否合理。
Assist in judging whether the materials, process parameters, structural
design and packaging design of the new product are reasonable.
3.4.2首批生产的跟进及异常处理,改善方案的制定与实施跟踪。
Follow-up and exception handling of the first batch of production, tracking
and development of implementation plans.

3.5 仓库( Contributor)warehouse


3.5.1根据订单计划评估库位是否足够,对新品订单数量提供建议。
Evaluate whether the location is sufficient based on the order plan and
advise on the quantity of new orders.
3.5.2及时提供新品到货时间、清关等物流信息。
Timely delivery of new product arrival time, customs clearance and other
logistics information.
3.6 财务 (Contributor) finance department
3.6.1商品部提供项目预算财务部评估后交予 CEO 审批。
The Commodity Department provides the project budget and finance department
for evaluation and submits it to the CEO for approval.
3.6.2商品入库成本的核算,对商品定价提供建议。
Accounting for commodity warehousing costs, providing advice on commodity
pricing.
3.7 CEO(Approver)
3.7.1 负责项目的批准,审核。
3.7.2项目各项资金的审批,商品定价的最终审批。
3.7.3项目跨部门工作协调。
Responsible for project approval and review.
Approval of various funds of the project and final approval of commodity
pricing.
Project cross-departmental work coordination.
4 作业流程 process

4.1 市场调查:由销售部协助,商品经理去目标市场对需开发的品类商品进行调研,

定需开发商品的价格、材质、功能参数等信息,由商品经理提供分析报告给商品

小组评审。

Market research: assisted by the sales department, the commodity


manager went to the target market to conduct research on the
category goods to be developed.

Information on the price, material, and functional parameters of the


product to be developed, and the product manager provides an
analysis report to the product.

Group review.

4.2 立项申请:经市场调研有意向开发的品类或销售提出的需求商品,由销售和商品
确定订单数量,同时仓库进行仓储信息评估后,由商品经理填写立项申请书,向
财务提交项目总预算后,召集评审小组及 CEO 评估项目的可行性,最后由 CEO 审
批。

Project application: After the market research is intended to develop the


category or sales demand goods, the order quantity is determined by
sales and commodities, and after the warehouse conducts the warehouse
information evaluation, the commodity manager fills in the project
application and submits the project total budget to the finance.
Convene the evaluation team and the CEO to evaluate the feasibility of
the project, and finally approve it by the CEO.

4.3 供应商开发:根据市场调研结果,商品经理开发相关品类的供应商。最少三家以上

供应商进行比较,同时组织品质、跟单员进行评审。

Supplier development: According to market research results, commodity


managers develop suppliers of related categories. At least three or more

The supplier compares and organizes the quality and review of the
merchandiser.

4.4 商品选品:商品经理在评审合格的供应商中进行商品选品,挑选符合目标定位的

品。

Product selection: The commodity manager selects the products in the


qualified suppliers and selects the target that meets the target positioning.

Product.

4.5 商品决策:商品经理提供开发商品的样品,商品规格书,组织品质、销售、CEO

召开决策会议,确定具体的商品型号。

Commodity decision: Product manager provides samples of developed


products, product specifications, organization quality, sales, CEO

Hold a decision meeting to determine the specific product model.

4.6 样品评审:由商品经理主导品质部协助,对选定商品的材料、生产工艺、电性能参

数、结构设计进行评估,确保符合公司品质要求。

Sample review: assisted by the commodity manager, the quality


department, the materials, production process, electrical
performance of selected products

The number and structural design are evaluated to ensure compliance with
company quality requirements.

4.7 包装设计:评审合格的商品由商品经理填写设计需求单给设计中心,进行包装、详
情页、印尼文翻译等的设计任务。

Packaging design: The qualified product is filled by the commodity


manager to fill the design demand list to the design center for
packaging and detailed

Design tasks for love pages, Indonesian translations, etc.

4.8 商品定价:商品部提供商品的成本 BOM 表,由财务部门核算国内及印尼商品入仓


。根据商品定位、市场价格、商品入仓价及市场策略,商品部召集销售、财务、CEO

确定商品的最终售价。

Commodity pricing: The cost table of the goods provided by the


Commodity Department, and the financial department accounts for the domestic
and Indonesian commodity warehousing prices.

. According to product positioning, market price, commodity


warehousing price and market strategy, the Commodity Department convened
sales, finance, CEO

Determine the final sale price of the item.

新产品开发流程

流程图 权责部门 作业内容 输出文件

1.目标品类市场调查

市场调研 P:商品部 2.市场商品分析 市场调查报告

E:销售部 3.客户商品信息收集
申请立项 P:商品部 E:销售 1. 可行性评估

E. 财务/C. 2. 2.项目预算及审批 立项申请书

F. CEOE.仓库 3.仓储位置及订单数量确认

供应商开发
P/E:商品部 1. 新供应商开发

E.品质/跟单 2. 供应商评审 供应商评估报告

商品选品 商品部 1. 供应商样品提供

2. 商品规格书提供 无

商品部/品质 1.工艺、结构设计、电气性能、可靠性评估 样品测试报告


样品评审

1. 包装、详情页、说明书、的设计 无
包装设计
设计中心

商品/
商品定价

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