Service package:

 Supporting Facility:
o Small rooms for storing clothes
o Central plant
o Racks, colour coded bags, and billing equipment
o Small rooms for storing clothes
o Park and-ride locations and commuter train stations etc. in large metropolitans
 Facilitating Goods:
o Bulk orders
o Membership cards
 Information:
o Customer data
o Recording number of clothes for each client
o Discounts on certain days
 Explicit Services:
o Training to truck drivers
o Training to drop-off station worker
o Students as workers for part time according to their class timings
 Implicit Services:
o On time pickup and delivery
o Time flexibility

Strategic service vision:

 Service Delivery System: Outsourcing the commuter cleaning and counting the
clothes when receiving and delivering in fore and reverse order respectively
 Operating Strategy: Coding and pickup & drop stations on the same day with
special offers on some specific days
 Service Concept: Dry cleaning of shirts for all people irrespective of age and
providing a weekly basis
 Target Market Segments: Suburbs of metropolitan city and surrounding near cities