QUANTITATIVE RESEARCH
Communications Research: Experimental Method
Nayeem Showkat and Huma Parveen of Aligarh Muslim University (2017)
In this chapter, we have learned the importance of experiments. We have
discussed the role played by experiments in the field of communication and media
research. Besides discussing the types of experimental errors, we also learned various
types of research designs. The module describes the types of experiments and also
throws some light on the advantages of field and laboratory experiments. Finally, the
module spells out various advantages and disadvantages of an experimental research.