Picture and

position
Introduction

This chapter includes overview of the business, product logo, company

logo, the tagline, market needs, vision, mission and the values. This section
serves as the introduction to the physical appearance and the components of our
product.

Overview of the business:

The Cookieletto is a combination of our delicious crushed cookies mix with

our new and best ice cream with a twist of fresh fruits. Our product will satisfy the
cravings of every people who crave for cookies, ice cream and fresh fruits that
suit’s your taste. As our product serves the best gelato, it also has a good, fresh
aroma of the ripe fruits. This product is only the one who can conquer your
craving anytime, anywhere

Name of the business:

This will be the part that will inform people about our product's brand name
and the hidden meaning of it.

The Cookieletto logo is symbolic for our first and finest product. The
combination of cookies and gelato or ice cream that suits everyone’s ages. The
logo carries the name and pride of our business, it also represent how we are
glad that our customers accept us in the public market. This is the Cookie Letto!

Our product is named as, "Cookieletto," which means, "COO-perating KI-

ndly to our E-mployees" for the word "COO-KI-E" and "LE-t T-he T-eam be O-
utstanding" for the word "LE-T-T-O" Letto. By naming our brand name, our main
focus is to treat every people especially our employees nicely, politely and treat
them with full respect just like we are real family. We believe that the greatest
thing in the business world is respect to keep a long lasting bond within co-
workers and employees.

Name of the company:

 This part will introduce the name of our company and explain why we
chose it as our company name.

This company dreamt about being one of the greatest producers of cookie
in our country or in the whole world maybe so we named our company as,
"Dookies Corporation." DO-minant co-OKIE is the meaning of the word "DO-
OKIE". It is said as a dominant cookie because our company wants to spread
love and happiness by serving delicious, cookies to everyone.

Dominant because we have the control on how were going to manage our
business and focused for what we are achieving for. Dookies corporation was
named as that, because of our product cookie.

Product Logo:
 The logo of the Cookieletto consists of cookie topped with ice cream with
smiley face because when you eat the ice cream you will be happy in its good
taste. It also has hands, one is like pointing the product name and the other one
is thumbs up because when you taste it you will satisfy your cravenness. And the
foot represent the product that will stand still in any kinds of problem or struggles.
And the ice cream above the cookie has a different colour because it represents
the different type of flavours. Also the big eyes and the big smile are used to
attract and get the attention of the buyer or customer because it makes the
Cookie Letto looks delicious.

Company Logo:

The Dookiess corp. is a special company that specialized in baking good

cookies. We are the most ideal company that serves the greatest cookie in the
market. Dookies corp. has a unique management and regarding to the people we
are fully responsible to our employees and also customers. Every letter within the
Dookies corp. has meaning even the colours it has. As you can see the other
letter of the word Dookies replace by a cookie because Dookies corp. is a
corporation specialized for cookie products. And the colour it has, why we colour
it by dark to light because at first maybe our company may not seems familiar but
as time goes by the Dookies corp. will be popular and above from other. And the
dot symbolizes the cravings of everyone because once they taste our product it
will stop their cravings. We are gladly to introduce to you the Dookies corp.

Tagline:

This part will introduce our tagline and the reason why we chose it as our
company tagline forever.

“There’s nothing a cookieletto can’t conquer”

"There's nothing a Cookieletto can't conquer." This line is our tagline.
Sadness… gone! Problems… gone! Stress and depression… gone! Just eat a
Cookieletto and all the impacts of negativity will be defeated instantly by the use
of our mouth-watering, tasty, and flavourful Cookieletto with a desired flavour you
want.

Market Needs:

This part will explain how he cookie letto, our product can benefit to
people or to our customers

Our cookieletto is critical to the success of the Dookiess corp. as a

supplier of vanilla ice cream with crushed cookies will make it the tastiest ice
cream cookie to every customers who are interested with the homemade
product. Our cookieletto are amazingly good, delicious and tasty that everyone
will speak off.

Vision:
 We are here to satisfy the craving of our customers and to those peoples
who likes ice cream and cookies by serving our best product to them.

Mission:

The Dookies aims to produce fresh and good conditioned products on the
Philippine industry to help our country to grow and to help our people by lending
opportunities to work along with us as employees and staffs that will build the
strong bond and builds the strength of our company. We proactively bring
delicious, affordable and sustainable products to the public market and to be
known as one of the most delicious producers of baked cookies.

Values:

Dookies corporation is bounded by the following core values;

Perseverance

- We shall work hard to provide quality product and services to enhance

customer satisfaction.

Team work

- We shall be working together to foster creativity and leveraging individual

strengths to reach common goals and objectives.

Passion

- We shall show love and compassion for the people we serve and rejoice
0when their needs are met.

Competence

- We shall always be thirst for knowledge and self-improvement and

demonstrate the skills needed to accomplish work.
Respect

-we shall be honest and respect each and every individual, and at the same time
understanding and valuing the contributions and priorities of others.

Innovations and Change

- We shall proactively think-out-of-the-box and find new cost effective ways

of doing things and strive to achieve customer satisfaction through value-
added product and services and at the same time we’ll leverage
technology to increase efficiency
Marketing Objectives:

The marketing objectives will serve as a guide for people to understand

and discuss our main objective and our greatest goals through developing our
business.

The Dookies Corporation aims to span the business by upgrading and

producing brand new, unique products that is never been sold in the public
market. Also, the company aims to give opportunities to people by lending and
offering jobs that is suitable and will help their families and help them grow as an
individual. The company's greatest goal was to satisfy every customer by serving
our delicious products.

Market mix:

The market mix talks about the product, which will explain and give an
overview within our Cookie Letto. Next is the price which, which will explain why
we came up on that price amount. Next is the place and position, which will
explain where we are going to sell our goods. Next is the promotion, which
means how we will promote or to introduce our product to people. Next is the
packaging, which means how we are going to present our product neatly and
properly, and the last one is the people which means who are the specific person
we want to sell our product.

1. Product

The product name was the cookieleto. It is the mixture ice cream
with crushed cookie with any flavour you desire. The cookieletto is really
tasty because our product includes fruity flavours.

2. Price
12oz= 50 pesos
16oz= 60 pesos with toppings
22oz= 80 pesos with toppings
 3. Place and Positioning
The cookieletto stall will be placed at the vacant lot beside of
AMACC Lipa Campus, Barangay Balintawak Ayala Highway, Lipa City,
Batangas near at SM Lipa.
4. Promotion

Dookiess corporation will use flyers to promote our product

because it is the easiest way to introduce our product especially to the
students of AMACC Lipa.

5. Packaging

The cookieletto’s packaging will be just simple. The company will

use a plastic cup with a sealed cap attached with a sticker of the logo on
it.

6. People

The company aims to sell our product to both genders at any age.
Ice cream is for all ages at any gender so it is ideal to sell our product to
everyone.

SWOT Analysis

The SWOT analysis shows the Strength, weaknesses, opportunities and

threats of our company. By analysing these four, we are able to develop high
standards and create a strong strategic way to become successful within the
business.

Strengths:

- Newly establish company producing with good taste.

- Unique flavoured ice cream with crush cookies and fresh fruits that
everyone desired
- Homemade
- Affordable
Weakness:

- Newly established company having less market.

- Difficulties in penetrating new market.
- Unpopular brand name.

Opportunities:

- Having a quality product with good taste that will surely like by the
customers.
- Large millennial population and also a hot summer can make our product
be sellable
- Quality products, good taste and reasonable price, there is a high demand
of product and our company has good opportunity to grow in the future.

Threats:

- Competition in ice cream and cookie product in the market

- Shifts in costumer taste
- Change in weather.

Operational, Production and Technical plan:

This chapter will discuss the, first the Production Paradigm, which includes
the input, process and output.. Second was the Production plan which will show
the cost of every material, ingredients and equipment used to make our product.
Lastly is the Organizational or the Management Plan which will show the
Organizational chart, Duties and responsibilities and Job Specification.

Production Paradigm:

The Paradigm is mainly connected and often the same like a conceptual
framework. This part will show few materials, ingredients and equipment used to make
our product, the procedures on making it and the appearance of the fished product
Input:

The input will show few ingredients and materials on how to make our
Cookieletto. This section includes the equipment and other machineries that will
be used on the process

The following are the The following are the

ingredients, supplies needed in baking ingredients, supplies needed in making
homemade cookies.
 2 cups of all purpose flour
 ½ tsp. of baking soda
 ½ tsp. of salt
 ¾ cup unsalted butter
 1 cup brown sugar
 ½ cup white sugar
 3 eggs
 ½ cup of chocolate chips
homemade ice cream.
 2 cups of whole milk
 1 cup sugar
 ¼ cup of fat-free powder milk
 1 cup of heavy milk
 1 tsp. vanilla/ chocolate
extract

Process:

The process will serve as the step by step guide on making the
Cookieletto. This is the important and the most exciting part because this will
help and give you ideas on how to make "Do it yourself" products using simple
ingredients and will motivate you to make your own business.
Process Process
The following steps are the The following steps are the
procedure on how to bake homemade procedure on how to make homemade
cookies. ice cream.
1. Prepare all the ingredients 1. Pre- freeze your ice cream
and tools to be needed in maker’s gel container.
baking home- made cookies. Before thinking about ice cream,
2. In a large bowl, beat the you better get the container in deep
butter and add the ½ cup of freeze between 6-22 hours.
white sugar and 1 cup of 2. Heat milk, sugar powdered milk
brown sugar. in large pot with heavy bottom, mix the
3. When the flour and sugar sugar, milk and powder milk. Bring the
mixed together completely mix to a low simmer over medium heat
add the 3 eggs and mix and stir to dissolve the sugar.
again. 3.Add a cup of hot milk
4. Then, add the flower mix, or While constantly whisking slowly add 1
mix chocolate chip and mix cup of the hot milk texture and whisk
all the dry ingredients until it blend.
together in huge bowl. 4.Add light ice cream. Stir in
5. Before baking cookies, you whipping cream (light ice cream) and
must preheat the oven to 350 vanilla. Cover and pop into the
degrees Fahrenheit. Then in refrigerator for at least 6 hours before
one bowl mix the 2 cups of continue to other step.
all purpose, ½ cups of all 5. Mix the milk and cream, mix the
purpose flour, ½ teaspoon of fruits.
salt.
6. Take out the cookie sheet,
take a spoon and scoop cup
ball sized pieces of dough,
and carefully put them on
cookie sheet.
 7. Put the cookie sheet into the
oven for 5-7 minute. Let
them rest on the cookie
sheet for 2-3 minutes using
spatula, take the cookies off
the cookie sheet and put
another batch of cookie you’ll
cook.
8. Enjoy the delicious
homemade cookies.

Output:

The output will serve as the finish product of the process that has been
made. The output will show the appearance and physical attributes of the
Cookieletto.
Production Plan:

The Production plan will show the formal details about the costs and
expenses we had made to make our product. This section includes Production
costs Direct Labor and the overhead cost

Production cost:

This will explain the amount of the ingredients used its unit price, quantity
and price. After getting all these aspects, we are going to get the total cost of it.

The following are the ingredients, Price:

supplies needed in baking homemade
cookies
 1 kilo of all-purpose flour P 40.00

 1 pack of baking soda P 20.00

 ½ tsp. of salt P 5.00

 1 pack unsalted butter P 38.00

 1 kilo brown sugar P 30.00

 1 kilo white sugar P 40.00

 3 eggs P 21.00

 ½ cup of chocolate chips P 30.00

Total P 224.00
The following are the Price
ingredients, supplies needed in making
homemade ice cream.
 1 can of whole milk P 39.00

 1 kilo sugar P 40.00

 Flavouring P 20.00

 1 cup of heavy milk P 46.00

 1 tsp. vanilla/ chocolate extract P 30.00

total P 175.00

Direct Labour:

The Direct labour shows the daily basis salary of the employees inside our
business by means if position starting from highest to least salaries.

Operational manager P 500/per day

cashier P 320/per day
crew P 320/per day
total P 34 200.00 per month
Overhead cost:

The overhead cost will discuss all about the overhead expenses we
acquired through the process of making the product, which electricity and water
expenses are often included.

Rental payment P 3000.00

electricity P 1500.00
Business permit P 2000.00
total P 6500.00

Total Production Cost:

This part will be the summary of all the total cost of ingredients, and
expenses for equipments, machineries and the cost expended for rents.

Ingredients for cookies P 224.00

Ingredients for ice cream P 175.00
Direct labour P 34 200.00
Overhead cost P 6500.00
Total P41 099.00
Organizational or Management:

This part includes Organizational charts, which includes duties and

responsibilities of each members and job specification for each.

CEO/General Manager

 Provide direction and guidance to employee in their

assigned job duties.
 Generates business, cost and employee reports to
management.
 Ensure that employees follow company policies and
procedure.

Job specification

- Leadership ability.
- Ability to build consensus and relationships among managers, partners
and employees.
- Excellent communication skills.

Finance Manager

 Collecting, preparing and interpreting reports, budgets,

accounts, commentaries, financial statement.
 Controlling income, cash flow and expenditure and
managing budgets.
 Developing and managing financial systems/ models.

Job specification

- Superior mathematical skills

- Leadership skills and experience
 - Employee management
- Solid communication skills, both written and verbal
- Public speaking skills
- Planning skills
- Research skills
- Problem-solving skills
- Honesty

Operating Manager

 Identify and address problems and opportunities for the

company.
 Make important policy, planning and strategy decisions.
 Help promote a company culture that encourages top
performance and high morale.

Job specification

- Outstanding organizational skills

- Leadership ability
- Excellent communication skills
- Knowledge of organizational effectiveness and operations management.

Marketing manager

 Managing all marketing for the company and activities

within the marketing department.

 Developing the marketing strategy for the company in line

with company objectives.
 Planning and implementing promotional campaigns.

Job specification

- Qualified chartered marketer

- Strong analytical and project management skills
- Confident and dynamic personality
- Strong creative outlook

Quality Control, Safety, Environmental Manager

 The person generally will be responsible for handling

OSHA compliance, EPA compliance monitoring air and water
quality, product quality, training of employees in each of these
areas and filling all necessary monthly, quarterly and yearly
reports.

 The key function in any industry and, in particular, one that deals in food
products.

 Make certain production and manufacturing lines perform efficiently,

coordinates employee efforts and facilitate communications between
management and production departments.

 They also devise ways of improving the manufacturing process to ensure

higher quality goods.

Job specification

- Degree in mechanical engineering (Four year full time)

- Minimum 15 years of experience in QA/QC
- Experience in developing and reviewing project quality plans, contract
documents and project specifications.
 - Coordinate Test pack preparation and Final Handover documentation
activities to ensure smooth handover.

Cashier

 Receive payments by cash, cheque, credit cards,

vouchers or automatic debits.
 Issue receipts, refunds, credits or change due to
costumers.
 Establish or identify prices of goods, services or
admission and tabulate bills using calculators, cash registers or optical
price scanners.
 Calculate total payments received during a time period and reconcile this
with total sales.
 Compute and record total of transactions.

Job specification

- Mathematical skills
- Correctly identify bills and coins
- Costumer service skills

Crew

 Maintain a neat and tidy appearance by wearing a

uniform and adhering to a corporate dress code.
 Handle guests concerns and complaints
professionally and calmly to resolve problems according to
company policy.
 Communicate effectively with team members and
management to create work schedule, train new employees and resolve
any interpersonal issues as needed.
  Ensure stall cleanliness anytime by cleaning tables, sweeping and
mopping the floors.

Job specification

- Flexibility to work weekend and holidays

- Ability to stand for long hours at a time and work in a fast-paced
environment.
- Positive and commitment to the costumer’s satisfaction.
Organizational Chart:

This chart contains the members of the company which includes their
position and photo.

CEO

FINANCE MANAGER
OPERATIONAL MANAGER

MARKETING
MANAGER QUALITY CONTROL
SERVICE CREW CASHIER
Duties and Responsibilities:

This part will help people to be informed what each member's roles are
from the highest position to the least one

General Manager

 Provide direction and guidance to employee in their assigned job duties.

 Generates business, cost and employee reports to management.
 Ensure that employees follow company policies and procedure.

Operating Manager

 Identify and address problems and opportunities for the company.

 Make important policy, planning and strategy decisions.
 Help promote a company culture that encourages top performance and
high morale.

Finance Manager

 Collecting, preparing and interpreting reports, budgets, accounts,

commentaries, financial statement.
 Controlling income, cash flow and expenditure and managing budgets.
 Developing and managing financial systems/ models.

Marketing Manager

 Managing all marketing for the company and activities within the marketing
department.

 Developing the marketing strategy for the company in line with company
objectives.

 Planning and implementing promotional campaigns.

Quality Control, Safety, Environmental Manager

 The person generally will be responsible for handling OSHA compliance,

EPA compliance monitoring air and water quality, product quality, training
of employees in each of these areas and filling all necessary monthly,
quarterly and yearly reports.

 The key function in any industry and, in particular, one that deals in food
products.

 Make certain production and manufacturing lines perform efficiently,

coordinates employee efforts and facilitate communications between
management and production departments.

 They also devise ways of improving the manufacturing process to ensure

higher quality goods.

Cashier

 Receive payments by cash, cheque, credit cards, vouchers or automatic

debits.
 Issue receipts, refunds, credits or change due to costumers.
 Establish or identify prices of goods, services or admission and tabulate
bills using calculators, cash registers or optical price scanners.
 Calculate total payments received during a time period and reconcile this
with total sales.
 Compute and record total of transactions.

Crew

 Maintain a neat and tidy appearance by wearing a uniform and adhering to

a corporate dress code.
  Handle guests concerns and complaints professionally and calmly to
resolve problems according to company policy.
 Communicate effectively with team members and management to create
work schedule, train new employees and resolve any interpersonal issues
as needed.
 Ensure stall cleanliness anytime by cleaning tables, sweeping and
mopping the floors.

Job Specifications:

This part will show the standards on how to get a desired position that can
be seen on the organizational chart. It also includes the requirements on how to
get your desired job.

General Manager

 Leadership ability

 Ability to build consensus and relationships among managers, partners

and employees

 Excellent communication skills

Operation Manager

 Outstanding organizational skills

 Leadership ability

 Excellent communication skills

 Knowledge of organizational effectiveness and operations management.

Finance Manager

 Superior mathematical skills

 Leadership skills and experience

 Employee management

 Solid communication skills, both written and verbal

 Public speaking skills

 Planning skills

 Research skills

 Problem-solving skills

 Honesty

Marketing Manager

 Qualified chartered marketer

 Strong analytical and project management skills

 Confident and dynamic personality

 Strong creative outlook

Quality Control

 Degree in mechanical engineering (Four year full time)

 Minimum 15 years of experience in QA/QC

 Experience in developing and reviewing project quality plans, contract

documents and project specifications.

 Coordinate Test pack preparation and Final Handover documentation

activities to ensure smooth handover.

Cashier

 Mathematical skills
 Correctly identify bills and coins

 Costumer service skills

Crew

 Flexibility to work weekend and holidays

 Ability to stand for long hours at a time and work in a fast-paced

environment.

 Positive and commitment to the costumer’s satisfaction.