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TOPICS
• Innovation at Google
• IBM Innovation Approach
• Creating A Climate of Innovation
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Innovation, Defined
• The introduction of something new, different, unique
• A new idea, method, device
• The process of taking an idea to market
Mission :
Organize all the world's information and make it
universally accessible and useful
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What is innovation anyway ?
• Incremental Innovation
• Transformational
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Regardless, Start with Users
User don't know what they want
but they know their problems
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Another way to listen to the users :
Pay attention to the data
Spelling Correction
Search refinement
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Creating a climate of innovation
• Ideas come from
everywhere, create a space
for sharing
• Reward risk taking
• Chaos breeds creativity
• Empower users
• Experiment often fail fast
• Let engineers find their
passion (Google's 20 %
policy)
• Acquire a taste of dog food
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IBM Innovation Approach
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Lead by Values
IBM's Value 11
The Global Innovation Outlook: Overview
IBM opens its business and technology forecasting processes
for the first time
Series of dynamic, free-form brainstorm sessions around
key issues and opportunities related to innovation
Draws together broad ecosystem of experts from business,
academia, government, citizens’ groups, partners, etc.
Insights shared openly and opportunities pursued collaboratively
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IBM Research
Government &
Its Citizens
The Healthcare
Ecosystem
The Business of
Work & Life
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© 2005 IBM Corporation
Global Innovation Outlook 2
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InnovationJam 2006
Over 76 hours Innovation Jam involved:
• 53,000 participants
• 37,000 posts from 77 countries
(a record for Jams)
• 4.2 million page views of Jam related
materials
• 67 participating companies in
addition to IBM
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Bringing new meaning to “collaborative innovation”
with Global Engineering Solutions
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Win/Win
Examples of collaborative innovation generating
real business value… Nortel Communications
Infrastructure
Embedded Software -
Joint Development
Game Consoles BlueGene
Valeo
Supercomputer
Comfort
Powertrain Climate Body Electronics
Visual Voice
Engine Infotainment
Transmission
Sensors
w/IBM Research
Motors
Safety
Head Unit
Realtime
Control
Sub-System
Control Units
Power Supply
Magna Lights
Electronic
Control Unit
Brakes
Integrated
Control Unit
Stability
Wireless
Steering Chassis Actuators
Connectivity
Suspension
Brother Karaoke
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The System of Innovation
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Leadership in innovation: Leading, setting direction,
laying the cultural groundwork that stimulates innovation
New ideas can only be brought to fruition if given the required support
Bob Molenda’s vision kept Art Fry’s “Post-it” notes project at 3M
This support is best found with a sponsor or champion, an individual with the
decision-making ability to commit resources to the idea