A

On
“MARKETING STRATEGY OF HDFC BANK”

Submitted in the partial fulfillment of

Master of Business Administration
(2017-18)

PK UNIVERSITY SHIVPURI

SUBMITTED TO: SUBMITTED BY:

RAVI YADAV

MBA 3RD SEM

 CERTIFICATE

This is to certify that RAVI YADAV, student of MBA (Finance & Marketing) final year
Roll No. ……………., has worked under my supervision and guidance on the Research
Project entitled- “Market Strategy of HDFC Bank”

The project is completed in the partial fulfillment of the requirement for award of MBA Degree.
The matter used in the project is original and authentic to the best of my knowledge. I
recommend that the project is fit for evaluation.

I wish him all success in life and future.

 PREFACE

In an institute, a student learns about theoretical concepts. But in the present day scenario,
environment surrounding the business is complex, dynamic and the industries are so much
diversified and specialized that it requires the managers to be wholesomely nourished with
knowledge and skills in their respective fields of specialization. Exposure is the key in building
good future managers.

This research project is the result of my three-month hard work. Research project is an integral
part of the Master of Business Administration and it aims at providing the real life experience
of the industry to the students. The practical experience helps the student to view the real
business world closely, which in turn widely influences their conception and perception.

It provides the basic skill required to perform the survey and statistics tool needed to
analysis the data Research. It helps in the development of the practical skill and analytical
skill and analytical thinking process.

The research assigned i.e. “Market Strategy of HDFC bank” The questionnaire method
has been applied to collect the data from respondents.

RAVI YADAV

MBA 3RD SEM

 ACKNOWLEDGEMENT

The process of this project writing was a wonderful learning experience on my academic life
which was filled with challenges and rewards. The completion of the present study leads a new
beginning and a step forward towards my future and when writing this preface, a quotation by
the Scottish Physicist James Clark Maxwell came to my mind. Maxwell once stated “What is
done by what is called me is, I feel, done by something greater than myself in me.” The
question is justifiable. Did I really do this? Did I really manage to get it all together?

This research provides a welcomed opportunity and chance to acknowledge the help and
assistance of the people who with their intellectual insights or constructive criticism, other times
in the form of friendship have helped me to develop this research.

I am highly indebted to Mrs._________ , for providing me the prompt assistance and valuable
support and allowing me to work on this project.

I am very thankful to her, that she has given me this pleasure to use his valuable comments,
feedbacks and suggestions.

Outside of academia, I would like to thank all my family and my friends for their fully support.

(RAVI YADAV)

MBA 3RD SEM

INDEX

SR.NO. TITLE

1. INTRODUCTION

2. RESEARCH (LITERATURE REVIEW)

3. OBJECTIVES OF STUDY

4. SCOPE OF STUDY

5. IMPORTANCE OF STUDY

6. LIMITATIONS OF STUDY

7. RESEARCH METHODOLOGY
- PRIMARY DATA
- SECONDARY DATA
8. ANALYSIS AND INTERPRETATION OF DATA

9. SUGGESTIONS AND RECOMMENDATIONS

10. CONCLUSION

11. BIBLIOGRAPHY