§Corporate Overview

§Content

q Company Overview

q What we can do for you?

q Our Approach

q Our Practice Areas

q Why Morpheus Archetypes

§Company Overview

MISSION
“To drive transformation in businesses by aligning processes, people and
performance towards organizational excellence.”

OBJECTIVE
Help our customers make ‘Informed Business Decisions‘
§Company Overview

OUR TEAM
20 Consultants across industry domains & functions

Some Brands our consultants previously have worked with

What can we do for you ?

Grooming for Customer Service Business Communication & Etiquettes

Human
customer orientation & management principles
Resource Increase functional expertise
Development by up-skilling them for future roles
Improve Employee Retention

Standardize Operating Processes Efficiency & Effectiveness gains

Cost
Reduce Costs through Continuous improvement projects
Management
Establish Measurement Systems To promote data driven decision making

Acquire Competitive Edge through competitor analysis

Improve Brand Awareness through a comprehensive Brand strategy

Revenue
Management Align Business Objectives to mission and vision of the organisation

Optimize Shareholder Value by optimising Top and Bottom line performance

 §Our Approach
Top Down Concer Bottom Up
n
s
Voice
O
f CORPORATE
Voice of Process
C
u
STRATEGY
st
o MANAGEMENT
Voice of Market m
e
r
Data Analysis

Voice of Business

Strategic Consulting Process Consulting L&D Strategic Consulting Process Consulting L&D

Business Excellence §Individual Assignments

Practice Areas

Strategic
Strategic Process
Process Learning
Learning
Consulting
Consulting
●
Consulting
Consulting
Corporate Strategy Management Corporate Strategy Management Corporate Strategy Manageme
● ●

● Brand Management ● Brand Management ● Brand Management

● Marketing & Sales ● Marketing & Sales ● Marketing & Sales

● Market Research ● Market Research ● Market Research

● Process ● Process ● Process

● Process Management ● Process Management ● Process Management

● Risk Management ● Risk Management ● Risk Management

● Skill & Competency Development

● Skill & Competency Development
● Skill & Competency Developm

● Industry /Function Specific ● Industry /Function Specific ● Industry /Function Specific

● Management Development Programs

● Management Development Programs
● Management Development P

§Click on any topic to know more

§Corporate Strategy Management

Alignment of BUSINESS OBJECTIVES

Are your business objectives aligned to the company mission and vision?

•STRATEGIC DIRECTION
Where is your business trying to get to in the long-term?

•STRATEGIC MARKETS; SCOPE

Which markets should your business compete in and what kind of activities are involved in
such markets?

•COMPETITIVE ADVANTAGE
How can your business perform better than the competition in those markets?

§*SHAREHOLDER/ STAKEHOLDER VALUE

§What are the values and expectations of those who have power in and around your
Business?

§Back §Tools
§Strategic Consulting - Toolsstrategy is about:

§PEST Analysis - a technique for understanding

§ the "environment" in which a business operates

§Scenario Planning - a technique that builds

§ various plausible views of possible futures for
§ a business

§FiveForces Analysis - a technique for identifying the forces which affect the level of
competition in an industry

§Market Segmentation - a technique which seeks to identify similarities and differences

between groups of customers or users

§Directional Policy Matrix - a technique which summarises the competitive strength of a

businesses operations in specific markets

§Competitor Analysis - a wide range of techniques and analysis that seeks to summarise a
businesses' overall competitive position

§CriticalSuccess Factor Analysis - a technique to identify those areas in which a business

must outperform the competition in order to succeed

§SWOT Analysis - a useful summary technique for summarising the key issues arising from an
assessment of a businesses "internal" position and "external" environmental influences.

§Back
Brand Management

Brand management is the application of various

techniques to nourish a specific product,
product line, or brand.

Brand is an implied promise to a level

of quality expected.

How to get your Brand Equity Up? –

1) Define your Brand
2) Determining your Brand’s Objectives.
3)Focusing on your Target Audience.
4) Crushing your Brand Barriers
5) Brand Packaging & Identity.

§Back
Marketing & Sales Strategies
Various factors to be looked at for a comprehensive strategy :

1) MARKETS : What do you know of your Market?

2) COMPETITION :Who is your competition?
3) DISTRIBUTION :What are your distribution Channels?
4) SUPPLY CHAIN :How Strong is your logistics?
5) POSITIONING :Where do you want to position yourself?
6) PROMOTION : How / Where / When do you want to promote?
7) PRICING : What is the right price ? And Why?
8) SERVICE DELIVERY : How good are you with your delivery?
9) FINANCING : What means of financing are available?
10) STRATEGY : What all can be done keeping in mind the above points?

Answers - Who/Where/What/When /Why and How?

§Back
Market Research

Why Market Research?

1. To understand what people want, need, or
believe in
2. To discover how they act
3. To determine how to market your product

Types Of Market Research

1. Surveys
2. Focus
3. Personal interviews
4. Observation
5. Field trials

§Back
§Process Consulting

PROCESS IMPROVEMENT

We operate through 2 channels:

1) Driving process improvement projects to improve performance

of key organisational measures using lean six sigma methodologies;

Business Measures - Operational Costs and Overhead Costs; Customer Satisfaction

Operational Measures - Turn around times / cycle times / efficiencies / utilisation

2) Helping organisations setup and deploy their own Process Improvement Frameworks

- Lean

- Six Sigma

§Back
§Process Consulting

PROCESS MANAGEMENT

We help organizations in optimizing their process EFFICIENCY and EFFECTIVENESS through

a structured and organized approach eventually leading to process standardization.

We achieve this through various techniques:

q Business Process Management Systems

q Business Process Re Engineering
q Quality Management System framework inline with ISO Standards

§Back
§Process Consulting

RISK MANAGEMENT

Unevaluated, unmonitored and hence uncontrolled operational risks within an organization

often are the reasons for decline of, a once successful organization.

PROCESS RISK ASSESSMENT & MITIGATION

q Potential / Existing Risks Identification

q Reviewing of Current Controls
q Mitigation plans for high priority risks

BUSINESS CONTINUITY & DISASTER RECOVERY MODELS

q Business Impact Analysis

q Cost Implications
q Deployment Framework

§Back
§Learning & Development

Organizations have always been

investing in learning to develop one
of their biggest assets – the human capital.

Our training involves identifying & facilitating the essential transfer of critical skill sets
to nurture overall development.

Our key strength is our approach and intent, supported by comprehensive content,
delivered by the best trainers and in a manner that is easy to comprehend.

Operating Model

§Back
§Skill
& Competency
Development Programs

Soft Skills based modules

qCampus to Corporate
qBusiness Communication
qVoice & Accent
Competency based modules
qTelephone /Email Etiquette
qIntercultural Interaction Training
qLeadership Skills
qConflict Management
qCoaching and Feedback
qProblem Solving
qFacilitation Skills
qTime Management
qInterviewing Skills
qTeam Building
qNegotiation Skills
q Personal Effectiveness Skills
qPresentation Skills
qSupervisory Skills Development
q Selling Skills

§Back
§Industry/Function Specific

Industry Sector Oriented

Programs

q ITES & BPO

q Retail & FMCG
q Media & Advertising
q Hospitality
Function oriented Programs
q BFSI
q Healthcare q Customer Service
q Wellness q Sales Management
q Manufacturing and Production q Marketing Management
q Telecom q Public Relationship Management
q Real Estate and Infrastructure q Quality Management
Management q Visual Merchandising
q Distribution and Logistics Management

§Back
§Management Development Programs

Management Development Programs:

q Programs for Frontline Managers

q Middle Management Programs

q Advanced Management Programs

§Back
§OperatingModel –
Learning & Development
Identifying Needs

Course Design

Course Delivery

Effectiveness Assessment

§Back
 §Why Morpheus Archetypes?

Provide a Neutral Perspective

VALUE
Ensure Our Customer’s focus on their core
domain

Intellectual Capability & Industry best practices

Cost effective v/s a full time employee

Result Oriented engagement

 §Thank You !

www.morpheusarchetypes.com

Contact:

Nishad Nair (Nishad.Nair@morpheusarchetypes.com)

Head – Strategic Consulting Group

Nilesh Chavan (Nilesh.Chavan@morpheusarchetypes.com)

Head – Process Consulting Group

Hobby Menon (Hobby.Menon@morpheusarchetypes.com)

Head – Learning & Development Group