EXECUTIVE SUMMARY

A. Title / Trading Name

The title of this proposed project is “THE ESTABLISHMENT OF TOUCH

WELLNESS CENTER IN TACURONG CITY.”

B. Location

TOUCH Wellness Center will be strategically located at Barangay New

Isabela adjacent to the Dragon Business Center

C. Total Project Cost

The proposed project will be financed by both equity issuance and debt

financing. The incorporators will be contributing a total of Php 6,000,000.00 and

the remaining Php 20,000,000.00 is to be loaned from Metropolitan Bank-

Tacurong Branch. The Table below shows the breakdown of the total project

cost.

Cost Description Cost

Land 7,000,000.00
Building 13,494,520.00
Equipment 1,241,769.15
Working Capital 2,964,895.58
Organization Cost 49,002.00
Sub Total 24,701,184.73
Contingency 1,298,815.27

Total Initial Cost 26,000,000.00

D. Objectives

The following are the objectives of the Feasibility of Establishing TOUCH

Wellness Center:

General Objective

To determine the feasibility and viability of setting up a wellness center in

Tacurong City.

Specific Objectives

Management Aspect

To know the form of business organization, organizational

structure, personnel requirements, and project time table of the proposed

business

Marketing Aspect

To determine the market description and segmentation, demand

and supply, competitors, market gap and share, TOWS, and market mix of

the proposed business.

Technical Aspect

To determine the location, services to be offered, channel of

distribution, standard operating procedures, mode of accepatable

payment, service schedule, service process, quality control, and

equipment and facilities for the proposed business.

Financial Aspect
 To determine the project cost, source of initial investment, business

assumption, and to prepare a five-year forecasted financial statement and

analysis of the proposed business.

Socio-Economic Aspect

To determine the socio-economic and environmental impact of the

proposed business.

E. Brief Description of the Project

The concept of wellness was developed as a special state of health

comprising an overall sense of wellbeing which sees human being as consisting

of body, spirit and mind and being dependent on their environment.

The economic development in Tacurong City triggered the labor force

sector, ranging from adolescence to late adulthood; seek more ways to relieve

their stressors from school activities and office works, to stay healthy, and to

maintain body figure through an affordable wellness program.

Primarily, TOUCH Wellness Center will render ethical wellness-related

services and provide client value through quality and competitive prices.
F. Risk and Mitigations

Risk Mitigations

 Determine the service value expectation of the

target market and become responsive in their

Increase in competition.
needs.

 Improvement of market positioning statement.

 Include in the advertisement the advantages of

Proliferation of home service
TOUCH Wellness Center over the home service
massage
massage.

 The servicing area must not create an

Some massage entities are
opportunity to initiate any form of prostitution.
considered frontline for
 Same gender ratio policy for massage therapist
prostitution.
will be strictly imposed.

 Hire security personnel, and install CCTVs and

Peace and order in Tacurong emergency alarm.

City  Never allow to enter in the business premise any

form of explosives and fire arms.

 Service personnel must undergo series of

Untested service quality. trainings.

 Hire experienced and accredited service worker.

Unwarranted conflict of  Develop a value-oriented business atmosphere.

interest  Conduct regular teambuilding activities.

G. Summary of Findings

G.1. Organization and Management Aspect

The organizational structure of TOUCH Wellness Center is designed to

integrate the resources of the company in effective manner to achieve the

objectives of this proposed business. The structure also establishes effective

authority and responsibility relationship which do not overlap. The management

will maintain the service image of TOUCH in such a fashion that external market

turbulences do not hamper the company’s functioning. The company will open

avenues of personal growth for the workers involved.

G.2. Marketing Aspect

For stressful and health-conscious Tacurongnons, they would like to

navigate the best venue to relieve body stressors and guidance for body care to

achieve holistic well-being, which Touch Wellness Center uniquely caters these

market demands. The primary vision of Touch Wellness Center is to achieve

market position as the leading wellness program in Tacurong City. Indeed, Touch

Wellness is the Right Place for Body Holiday.

TOUCH Wellness Center will be offering services such as Mud Bath, Hip

Bath, Gym Classes, Yoga Lessons, Yoga Detox, Full Body Massage, Ventosa

Massage, Volcanic Stone Massage, Head Massage, Foot Massage, Foot Spa,

Steam Bath, Sauna, Swedish Massage, Shathai Massage, Body, Scrub, and

Zumba.
 The proposed wellness center primarily targeting those living in Tacurong

City who are part of the voting age population, earning an income equal or above

the minimum wage in the City. During the market study conducted by the

researchers, it was notice that there is significant opportunity for establishing

wellness industry in Tacurong City; conditions supporting this assumption may be

further exemplified by the growing number advocating healthy lifestyle that

usually joins in various fun run activities and zumba marathon.

G.3. Technical Aspect

The proposed Wellness Center will be offering services the designed to

create client value. Standard operating procedures were conceptualized for the

different wellness-related services.

The optimal service capacity of TOUCH Wellness Center is determined by

evaluating the premise design, current facilities, and service personnel to cater

the needs of the client. Further, the equipment acquired are in quality and in

condition which are conducive in providing relaxing and satisfying services.

G.4. Financial Aspect and Financial Analysis

The capital requirement for establishing TOUCH Wellness Center will be

financed by both equity and debt financing. To augment the initial cost for the

business venture, the incorporators will invest a total of Php 6,000,000.00, and

the company will obtain a P20,000,000.00 loan from Metropolitan Bank-

Tacurong Branch payable in 10-year installment.

 The first year of operation will incur a loss of Php 783,649.52, but

eventually earn an income of Php 1,048,083.35 Php 2,782,760.44, Php

4,963,544.51, and Php 7,543,145.36 in year 2, year 3, year 4, and year 5.

G.5. Socio-Economic and Environmental Aspect

The business employs wellness therapist, gym instructor, yoga instructor,

utility personnel, security personnel, receptionist, and bookkeeper. Each of the

employees will be given the right compensation and all the benefits that they will

be needed. Also, the security and safety of each worker will be properly

implemented. The compensation for the employees will be followed accordingly

to the existing legal regulations.

Having ethical missions to protect and save mother earth, sharing

incorporators’ concern and voluntarily commit to 3 R’s: Reuse, Reduce, and

Recycle. The company will develop policy on waste management pertaining to

the separation of biodegradable to non-biodegradable, conservation of water

usage, and reduce the use of plastics.

H. Conclusions and Recommendations

H.1. Conclusions

Based on the research and study that were conducted, it is concluded that

the proposed business is both feasible and viable. TOUCH Wellness Center is

the best venue to release bad hormones and to redeem peace of mind. The
strategic location of the business will provide greater reach of the target market,

thus attract more clients.

H.2. Recommendations

The researchers of this study are recommending to materialize the work

plan of the proposed business. It is also recommended that the corporate

management should develop innovating in rendering service in order to meet the

dynamic needs of the prospective clients. Further, company’s standard operating

procedures must be implemented with strict supervision.