Verbal & Non Verbal Communication

by: J.A. Tulao

Expand the following:

1. You cannot not

communicate
2. Action speaks louder than words
 Verbal & non-verbal
communication
In Verbal Communication:

 Words account for only - 7%

 Tone

 Modulation 38%
 Volume

 Total - 45%
Balance 55% is through non-verbal Communication,
which includes:-
 Our Body Language. Our movement
 Breathing. Choice of clothing
Verbal Communication Non-verbal
Communication

 Through the words  Bodilyactions

we use. and vocal
qualities that
accompany a
verbal message.
 What is Verbal
Communication?

 ‘Verbal ’ is the Latin adjective of

‘Word ’.

So, verbal communication means

communicating with words, whether
written or spoken.
 Verbal
Communication
 Verbal communication
consists of speaking,
listening, writing and
reading.
 Advantages of Verbal
Communication

 More personal and informal.

 Makes immediate impact.
 Provides opportunity for interaction and
feedback.
 Helps us correct our messages according to the
feedback and non-verbal cues from the listener
 It is very fast and non-expensive.
 Disadvantages

 A word once uttered can’t be taken

back.
 Impact may be short lived.
 It can be forgotten easily.
 There is no legal evidence of oral

communication.
 Importance of Effective
Communication

TO AVOID MISUNDERSTANDING
S
MISCOMMUNICATION
What is non-verbal
communication?
Non-verbal communication is defined
as:
“the process of using wordless
messages to generate
meaning ”.
The use of non-verbal communication

can create a whole new meaning to a

Non-verbal Communication
 Non-verbal
Communication

 Non-verbal communication
includes all
unwritten and unspoken
messages, both
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 HOW NONVERBAL
COMMUNICATION WORKS

1. Nonverbal cues complement a verbal message

by adding to its meaning.
2. Nonverbal cues regulate verbal
communication.
3. Nonverbal messages can substitute for verbal
messages.
4. Nonverbal messages accent what you are
saying.
 Importance of Non-verbal
Communication

 For being an excellent communicator,

a person needs to augment his/her
verbal expressions with non-verbal
ones.
 Advantages of Non-verbal

Communication

The usage of non-verbal

communication can clarify even the
toughest message to understand.
Sometimes, non-verbal cues can be more

meaningful than the words themselves.

Forms of non-verbal
communication

Paralanguage
 Language of Flowers
 Language of Colors
 Language of Time (Chronemics)
 Forms of non-verbal
communication

Language of Space (Proxemics)

 Language of Touch (Haptics)
Body Movement (Kinesics)
Gestures
Facial Expression
Posture
 Paralanguage

 Paralanguage is almost similar to verbal

communication.
 Language deals with ‘what is said ’
 Paralanguage deals with ’how it is said ’
 It is a type of non-verbal communication which
includes – articulation, pronunciation, volume,
pitch, rate and other vocal qualities.
 Language of Flowers

Flowers say for many of us what we cannot say

ourselves. These meanings are also influenced by culture
and gender.
Red roses are to be sent only to a female sweetheart
or a wife, no one else, and only on Valentine’s Day and
birthdays. But now, with flower shops pushing the idea
that it is okay to send flowers on any occasion, men and
women can send any kind of flower to anyone, whether
there is an occasion or not.
 Language of Colors

The use of colors is based on the meaning of

each color. Colors have a certain meaning based
on the dictates of culture and gender.
* baby boys – blue
* baby girls – pink
* violet people – paint their room pink
* King of Thailand only can wear yellow
 Language of Time
(Chronemics)

Chronemics refers to
the study of how time
affects communication.
 Language of Time
(Chronemics)

Time can be classified into

several different categories:
•Biological
•Personal
•Physical
•Cultural time.
 Language of Time
(Chronemics)

Biological time
refers to the rhythms of
living things.
 Language of Time
(Chronemics)

Personal time refers to

the ways in which
individuals experience
time. The way we
experience time varies
based on our mood, our
interest level, and other
 Language of Time
(Chronemics)

Physical time
refers to the fixed
cycles of days, years,
and seasons. 
 Language of Time
(Chronemics)
Cultural time refers to how a large group
of people view time. Polychronic people do
not view time as a linear progression that
needs to be divided into small units and
scheduled in advance. Polychronic people
keep more flexible schedules and may engage
in several activities at once. Monochronic
people tend to schedule their time more
rigidly and do one thing at a time. A
polychronic or monochronic orientation to
time influences our social realities and how
we interact with others.
Language of Space &
Distance (Proxemics)

Proxemics or the use of

space provides us
with ideas about how
close or how far
people are from the
center of power or
where a person is in
the social ladder.
 Language of Space &
Distance (Proxemics)

Proxemics refers to the study of how

space and distance influence
communication. We only need look at
the ways in which space shows up in
common metaphors to see that space,
communication, and relationships are
closely related. 
 Language of Space &
Distance (Proxemics)
For example, when we are content with and attracted
to someone, we say we are “close” to him or her. When
we lose connection with someone, we may say he or she
is “distant.” In general, space influences how people
communicate and behave. Smaller spaces with a higher
density of people often lead to breaches of our personal
space bubbles. If this is a setting in which this type of
density is expected beforehand, like at a crowded concert
or on a train during rush hour, then we make various
communicative adjustments to manage the space issue.
 Intimate Space

 As we breach the invisible line

that is 1.5 feet from our body, we
enter the intimate zone, which is
reserved for only the closest
friends, family, and
romantic/intimate partners. It is
impossible to completely ignore
people when they are in this
space, even if we are trying to
pretend that we’re ignoring them. 
 Personal Space

 Personal space is your

“bubble”- the space you
place between yourself
and others.
 This invisible boundary

becomes apparent only

when someone tries to
enter your “bubble”.
 Social Space (4–12 Feet)

 Communication that occurs in the

social zone, which is four to twelve
feet away from our body, is typically in
the context of a professional or casual
interaction, but not intimate or public.
This distance is preferred in many
professional settings because it reduces
the suspicion of any impropriety. The
expression “keep someone at an arm’s
length” means that someone is kept out
of the personal space and kept in the
social/professional space. 
 Public Space (12 Feet or More)

 Public and social zones refer

to the space four or more feet
away from our body, and the
communication that typically
occurs in these zones is
formal and not intimate.
Public space starts about
twelve feet from a person and
extends out from there. 
Language of Touch (Haptics)

Haptics refers to touch
behaviors that convey meaning
during interactions. Touch can
comfort, it can aggravate, it can
encourage, or it can dissuade.
Language of Touch (Haptics)

There are several types of touch,

including functional-professional,
social-polite, friendship-warmth,
love-intimacy, and sexual-arousal
touch.
 Kinesics

The word kinesics comes from the root

word kinesis, which means “movement,”
and refers to the study of hand, arm,
body, and face movements. Specifically,
this section will outline the use of
gestures, head movements and posture,
eye contact, and facial expressions as
nonverbal communication.
Gestures

Gestures are the most often used

type of Nonverbal Communication.
Speech, to be understandable and
interesting to a listener, must be
accompanied by different gestures.
Gestures

Regulating gestures are used to

control the flow of communication
such as nodding one’s head.
(nodding is a way of saying “yes”
but in Middle East, nodding means
“no” while shaking the head means
“yes”.
Gestures

Emphasizing gestures
punctuate what we want to
highlight
Gestures

Illustrating gestures are used to

show size, height, distance, or
similar qualities like using one
hand to mimic a certain height or
two hands to show distance or size.
 Gestures

Emblems are gestures associated with

specific meanings.
Emblems can be still or in motion; for
example, circling the index finger
around at the side of your head says “He
or she is crazy,” or rolling your hands
over and over in front of you says “Move
on.”
 Facial Expression

Our faces are the most expressive part of our

bodies. Think of how photos are often intended
to capture a particular expression “in a flash” to
preserve for later viewing. Much research has
supported the universality of a core group of
facial expressions: happiness, sadness, fear,
anger, and disgust. The first four are especially
identifiable across cultures.
 Facial Expression

It is important to the Communication

Process that the Listener monitors
any and all the facial expressions of
the Speaker. This will be the
Listener’s gauge as to whether the
Speaker is sincere and serious
 Head Movements and Posture

In terms of head movements, a head nod is a

universal sign of acknowledgement in
cultures where the formal bow is no longer
used as a greeting. In these cases, the head
nod essentially serves as an abbreviated bow.
An innate and universal head movement is
the headshake back and forth to signal “no.”
Head Movements and Posture

There are four general human

postures:
standing
sitting
squatting
lying down
 Eye Contact

We also communicate through eye behaviors,

primarily eye contact. While eye behaviors are
often studied under the category of kinesics, they
have their own branch of nonverbal studies called
oculesics, which comes from the Latin
word oculus, meaning “eye.” The face and eyes are
the main point of focus during communication,
and along with our ears our eyes take in most of
the communicative information around us. 
 Verbal Vs Non-verbal
Communication

 Although verbal communication

is easier to understand, non-
verbal communication is
essential to understand not only a
message, but more importantly,
the feelings behind the message.
Questions