QUESTIONNAIRE

UNDERSTANDING THE CONSUMER’S PREFERENCE FOR LIFE

INSURANCE PRODUCT

Personal details:

1. Name: ___________________________________________

2. Phone no.: ___________________________________________

3. Email: ___________________________________________

4. Age: ___________________________________________

5. Gender Male Female

6. Occupation
Student
Self- employed
Professional
Retired
Service

7. Monthly Income:
Less Than 15000
15000 - 30000
30000 - 45000
45000 - 60000
More Than 60000

8. What kind of insurance policy will you prefer?

ULIP
Term Plan
Pension plan
Child plan
Whole life
7 Till what duration are you willing to pay your premium?

10-15 year

15-20 years

20-25 years

25-30 years

30-35 years

Q.9 what motivates you the most to buy an insurance policy?

Family security

Retirement

Children’s future

Investment

Tax benefits

9. Do you have a Life Insurance Policy with any Life Insurance Company?
Yes
No
If Yes, Name the company ___________________________________________
Name the policy which you own _________________________________

10. What criteria do you consider while selecting a life insurance company?
Premium Outflow
Company Reputation
Service Quality
Product Quality
Return on Investment

11. What factors influenced you to select a Life Insurance company?

Personal interest
Friends
Family
Agents
Advertisements
Others
12. What is the value of your life insurance?
Less than 10000
10000-25000
25000-50000
50000-100000
More than 100000

13. Do you prefer to invest your money in Insurance Company or in Bank?

Insurance Company
Bank

14. Are you satisfied with your current Life Insurance Company?
Yes
No

15. How do you rate the service offered by your Life Insurance Company?
Excellent
Very Good
Good
Average
Poor

16. Would you like to communicate the service offered by your Life Insurance Company
to others?
Yes
N0

17. How do you rate the following Life Insurance Companies?

LIC HDFC
ING Vysya Birla Sun Life
ICICI Prudential TATA AIG
Met Life India Insurance

18. Would you like to continue with the same Life Insurance Company?
Yes
No