Ayushi Dwivedi IIEBM Pune Weekly Report

Sr. No.
Distributor Name
Mr.Bharat Thakkar (Sahajanand traders)
Total
These are the stores which have taken the cheese this week.
Store Name Cheese Brands
Aman parlour (juhapur) GO

Chamunda fruit centre(Chandra nagar) GO
Freshy Fresh(vejalpur) GO
Gurukrupa kirana store(vanzar) GO
Kaushal parlour(paldi) GO
Mahek provision store(juhapura) GO
Radhe soda shop(vejalpur) GO
Royal parlour(juhapura) GO
Tankarwala provision(paldi) GO
eese this week.

GO Cheese
SKUs billed (basis quantity purchased) Amount in Rs. /Value billed Reasons for billing
1 box of cube of 1kg including 40 cubes 350/-

1 box of cube of 1kg including 40 cubes 350/-
200gm of processed cheese , 3 blocks 241.08/-
2 box of cube of 500gm which include 20 cubes 478.57/-
Nachos cheese*3 267.87/-
cheese block (processed) 175.00/-
200gm of pizza cheese , 2 blocks 160.72/-
200gm of processed cheese, 2 blocks 160.72/-
cheese slice*3 275.88/-
2459.84/-
eese
SKUs not billed Reasons for not billing UHT(Tetra Pack Milk) Brands
SKUs billed (basis quantity purchased) Amount in Rs. /Value billed Reasons for billing SKUs not billed
Reasons for not billing
Date Distributor Name Store Name
Sahajanand Traders
3/5/2019 Area-Jivraj park,vejalpur
Ashapura parlour
Sonal chemicals
Bhagyouday kirana
Radhe soda shop
Ambica dairy
Amul mira
Freshy fresh
Harikrishna provision store
Shreeji krupa dairy
Sai krupa parlour
Fresh mart
Jalaram provision store
Muktjivan provision store
Prajapti kirana store
4/5/2019 Area-swami Narayan park

R-bazaar
Het vegetables
Krishna dairy parlour
Shree shakti provision store
6/5/2019 Area-Vikasgruh
Rajdeep store
Jitendra provision store
Colors pan shop
Padmavati provision store
Khushbu parlour
7/5/2019 Area-Sarkhej
Gurukrupa provision store
Hariom parlour
Shri rang krupa dairy
Hare krishna provision store
Rima super store
8/5/2019 Area-Juhapura
Everest kirana store
Savera stores
Vahid kirana store
9/5/2019 Area-Paldi 2
Shri Ambika dairy
Shah Amruthlal (talyuk bhai)
Balaji provision store
Kamdhenu dairy parlour
Khetlaji kiana store
Tankarwala provision store
Shreeji provision store
with other brands and kept it together , so it was not easy to identify that it was 200gm packet or 1kg.
Shree Ji Traders
13-05-19 Area-Gatlodiya
Jai Dairy
Shri shakti sweet
Balaji provision store
Gayatri dairy parlour
Shri hanuman provision
Ambica dairy
Ramdev kirana store
Shree ji kirana
Vijay provision store
Dev Narayn kirana
Vishal dairy
GR pan parlour
Amarnath kirana
14-05-19 Area-Chanakyapuri
Shreeji parlour
Shiv shankar provision
Krishna kirana
Khodiar provision
Jay Ambe dairy
Siddheshwar Dairy
Kshemari kirana
Mahakali general
Mitasu dairy
Charbhuja kirana
Umang provision
Shiv pan parlour
Ekta provision
JK General store
Raj kirana
Neemeshwar kirana
15-05-19 Area-Motera
Ashapura parlour
Shri kardhan ice cream
Shri milk
Ambica dairy
Jay ambe provision
Shiv trading co.
Maha gujarat bakery
Shri nath provision
Shri chamunda provion
Ganesh sweet mart
Radhe parlour
Shri mangalam traders
16-05-19 Area-New gota

Ashapura kirana
Radhe supermarket
A to Z supermarket
Radhe dairy
Vansh laxmi supermarket
Maruti supermarket
R S supermarket
Sri Aaikrupa dairy
Hare krishna
Shiva provision
Mmata provision
Milk palace
Akshar dairy
Surya dev kirana
Hari dhun supermarket
Ramdev kirana
Milan provision
Bhavani kirana
Arihant kirana
Umiya dairy
Shree baneshwari supermarket
Chamunda supermarket
17-05-19 Area-sorab ji compound

Balaji store
Good morning parlour
18-05-19 Area-Sabarmati
Bhagyouday dairy
Ambica general
Maharaj pan parlour
Gupta general
20-05-19 Shreeji tarders

Area-Gota
Siddheshwari general store
Umiya dairy
Krishna dairy
Shri gagjan kirana
Hari kirana
21-05-19 Area-Nirnay nagar

Ganesh dairy parlour
Madhav sweet
Raj ice cream
Shreeji dairy
Anjani super market
Zalak dairy
Shree milk palace
22-05-19 Area-IOC chnadkheda

Mahakali dairy
Sonal cold delaer
Mateshawari dairy parlour
Veena super market
Krishna dairy
Om super market
Sainath provision
Madhav sweets
Laxmi super market
Jay bhavani kirana
23-05-19 Area-D'cabin
Puja kirana
Krishna dairy
Vardayak kirana
Shri mahalaxmi dairy
New shahinath kirana
24-05-19 Area-sorab ji compound

Balaji store
Good morning parlour
25-05-19 Area-sabarmati
Bhagyouday dairy
Ambica general
Maharaj pan parlour
Gupta general
Shree Ji Traders
27/05/19 Area-Gota
Siddheshwari general store
Umiya dairy
Krishna dairy
Shri gagjan kirana
Hari kirana
28/05/19 Area-chanakyapuri
Shreeji parlour
Krishna kirana
Khodiar provision
Jay Ambe dairy
Siddheshwar Dairy
Kshemari kirana
Mahakali general
Mitasu dairy
Charbhuja kirana
Umang provision
Shiv pan parlour
Ekta provision
JK General store
Raj kirana
Neemeshwar kirana
29/05/19 Area- New CG Road

Jay provision
Padmavati kirana
Shree Ambeshwar veg & fruit centre
Nandu's frozen shop
Panchratnaa super market
Shiv shakti kirana
Ayush akshara parlour
Bhareshwar dairy
Hariom kirana
Island super market
Shri sadhi krupa dairy
Ashapura super market
Dhanlaxmi foods
Shiv shakti kirana
30/05/19 Area-Vande mataram

Shri siddheshwari dairy parlour
Vishwas dairy
Shreeji dairy farm
Shreeji dairy
Shri charbhuja provision
Metro mini bazaar
Home shoppe & provsn store
Laxmi dairy provision store
U trust super market
Shri alpeshwar veg & fruit
Shri mahadev kirana store
31/05/19 Area-Ankur
Om parlour
Mohit departmental store
Arihant provision
Shanti traders
Shreeji dairy
Ambika provision store
Taral traders
Tirupati provision store
Laxmi super market
1/6/2019 Area-New Ranip 1

Maruti nandan store
Gokul dairy
Vijay enterprise
Shreeji traders
Mahalaxmi store
Murlidhar dairy
Umiya devi
Jai mataji enterprise
Nirma supermarket
Ramdev kirana
Kalyan dairy
New dudhiya provision
3/6/2019 Area-Science city Shri chamunda provision

Amardeep super store
Amarnath provision
Shri jalaram provision
Quality mart
Milk corner
Vinayak super market
Siddheshwari provision
7 Star or 7-11 super store
Shri katbshwar provision
Ganesh super market
4/6/2019 Area-Chanakyapuri Shreeji parlour

Krishna kirana
Khodiar provision
Jay Ambe dairy
Siddheshwar Dairy
Kshemari kirana
Mahakali general
Mitasu dairy
Charbhuja kirana
Umang provision
Shiv pan parlour
Ekta provision
JK General store
Raj kirana
Neemeshwar kirana
5/6/2019 leave
6/6/2019 Area-New Gota Ashapura kirana

Radhe supermarket
A to Z supermarket
Radhe dairy
Vansh laxmi supermarket
Maruti supermarket
R S supermarket
Sri Aaikrupa dairy
Hare krishna
Shiva provision
Mmata provision
Milk palace
Akshar dairy
Surya dev kirana
Hari dhun supermarket
Ramdev kirana
Milan provision
Bhavani kirana
Arihant kirana
Umiya dairy
Shree baneshwari supermarket
Chamunda supermarket
7/6/2019 Area-RTO Circle Agarwal dairy

Honest provision store
Ambika prlour
Shree sundha mata kirana
Bhavani provision store
Karuna sagar dairy
Charbhuja general store
Gayatri general store
Patel dairy farm
Gold coin parlour
Rajpan parlour
Ratneshwari provision
Vardhman provision store
Vasudev kirana store
8/6/2019 Area-New Ranip-2 Shreeji dairy

MA I G Supermarket
Chaudhary super market
Malleshwari dairy
Mother dairy
Patel dairy
Ashapura dairy
Jai bhavani parlour
Dwarkesh super market
Jai ambe dairy
10 to 15 july 2019
17/06/19 Area-Shastri nagar Shivam Super Market

Anjani putra general Store
Ambika Diary
Khodiyar Dairy farm
Mahalaxmi Dudhghar
Ramdev Super market
Ma chamunda kirana store
Kimaj mata provision & kirana
Shree Ramdev kirana Store
Shiva shakti provision store
Welcome super market
18/06/19 Area-Nirnay nagar Ganesh dairy parlour

Madhav sweet
Raj ice cream
Shreeji dairy
Anjani super market
Zalak dairy
Shree milk palace
19/06/19 Area-IOC 2 Mahakali dairy

Sonal cold delaer
Mateshawari dairy parlour
Veena super market
Krishna dairy
Om super market
Sainath provision
Madhav sweets
Laxmi super market
Jay bhavani kirana
20/06/19
21/09/19
22/06/19 Area-Ranip Maruti nandan store

Gokul dairy
Vijay enterprise
Shreeji traders
Mahalaxmi store
Murlidhar dairy
Umiya devi
Jai mataji enterprise
Nirma supermarket
Ramdev kirana
Kalyan dairy
New dudhiya provision
Type of store (general store/ self Type of refrigerator at store E.g. Visi cooler/
service store/grocery store) deep freezer/ normal fridge
Grocery store Visi cooler

General store Normal fridge
Grocery store Deep freezer & Normal fridge
Grocery store Normal frideg & visi cooler
Grocery store Visi cooler & Deep freezer
Self service Visi cooler & Deep freezer
Self service Visi cooler, Deep freezer & Normal fridge
Grocery store Normal fridge & Deep freezer
Grocery store Normal fridge
Self service Visi cooler,Deep freezer & Normal fridge

General store Deep fridge
Grocery store Normal fridge & Visi cooler
Self service Visi cooler & Deep freezer

General store Visi cooler
Grocery store Visi cooler & Normal fridge
Grocery store Visi cooler,Deep freezer & Normal fridge

Self service Normal fridge & Deep freezer

Grocery store visi cooler & Normal fridge
Grocery store Normal fridge & Deep freezer
packet or 1kg.
Dairy parlour Normal fridge

Sweet shop Normal fridge,visi cooler
General parlour Normal fridge
Dairy parlour Visi cooler,normal fridge

Dairy parlour Normal fridge,deep freezer

Dairy parlour Visi cooler
dairy parlour Normal fridge

Self service visi cooler,deep freezer
Dairy parlour visi cooler,deep freezer
Self service Normal fridge

Dairy parlour visi cooler
Dairy parlour Visi cooler, deep freezer


General store Normal fridge, Visi cooler

Dairy parlour Visi cooler, Normal fridge
Dairy parlour Visi cooler, Deep freezer
Dairy parlour Normal fridge,visi cooler

Dairy parlour deep freezer,normal freezer
Self service deep freezer,normal freezer
Grocery store deep freezer,normal freezer
Sweet store deep freezer,normal freezer
Self service Normal fridge,visi cooler
Grocery store Normal fridge,visi cooler
Grocery store normal fridge

Dairy parlour deep freezer

Dairy parlour Visi cooler, deep freezer


General store Normal fridge, Visi cooler


General store Normal fridge, visi cooler
Self service deep freezer,normal fridge
Self service normal fridge
Self service visi cooler,deep freezer,normal fridge
Self service visi cooler,normal fridge
Dairy parlour normal fridge

Dairy parlour normal fridge, visi cooler
Grocery store normal fridge, visi cooler

self service visi cooler,deep freezer
Dairy parlour normal fridge,visi cooler

Dairy aprlour visi cooler,deep freezer
self service normal fridge,visi cooler

Self service Normal frideg,visi cooler,deep freezer
Self service normal fridge


Dariy parlour Normal fridge

Dariy parlour Normal fridge,visi cooler
Dariy parlour visi cooler,deep freezer
Dariy parlour visi cooler,normal fridge
Dariy parlour visi cooler
Dariy parlour Normal fridge,visi cooler
Dairy parlour visi cooler,normal fridge

Self service visi cooler,normal fridge,deep freezer
dairy parlour normal fridge,visi cooler
Self service normal fridge,visi cooler
General Store Visi cooler

Diary farm Deep freeze
Dairy Parlour Deep freeze
Dairy Parlour Visi cooler
Kirana Store deep Fridge
Both Visi cooler
Kirana Store Visi cooler
Provision Store Visi cooler
Super Market Visi cooler

Dairy parlour Visi cooler, Deep freezer
Dairy parlour Normal fridge,visi cooler

Grocery store deep freezer,normal freezer
Sweet store deep freezer,normal freezer
Grocery store Normal fridge,visi cooler

self service normal fridge,visi cooler
GO Cheese in pieces
Slice(All) Pizza and Proceeseed Block Spreads
nil 2*200gm,block(pizza cheese) nil

2 plain slice 3*200gm procesed block nil
nil nil nil
nil nil nil
2 plain slice nil nil
nil processed 200gm*4 nil
nil 200gm*3(both) nil
nil 500gm,pizza(1) nil
nil nil nil
3*plain 200gm*2(processed) nil
schezwan,pir-piri,green(2) nil nil
nil nil nil
nil nil nil
nil nil nil
nil nil nil

nil 200gm*2(pizza) nil
2*piri-piri 200gm(pizza) nil
nil nil nil

nil 2oogm(3)pizza nil
nil nil nil
nil nil nil
2*green chutney 200gm*3(pizza) nachos*2
nil 200*3(processed) nil

nil nil nil
nil 200gm*1(processed) nil
nil nil nil
nil (200gm*5)pizza nachos*3
nil nil nil
nil 200*1(pizza) nil
1*plain nil nil
schezwan*2 processed(200gm*2),pizza(200gm*10 nil

plain*4 pizza(200gm*3) nil
nil nil nil
nil nil nil
nil pizza(200gm*1) nil
nil processed(200gm*2) nil
1 plain 200gm*1(processed) nil
1 plain slice 2*200(pizza) NIL

nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
1 piri-piri nil NIL
1 plain slice nil NIL
nil nil NIL
nil 200*1(processed) NIL
nil nil NIL
nil 200*2(pizza) NIL

nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL

nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL

nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
2 piri-piri nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
NIL
nil nil NIL
nil nil
NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil nil

nil nil nil
nil nil nil

nil nil nil
nil nil nil
piri-piri*2 200gm*3(processed) nil
plain*2 nil 9*spread
nil 200*3(pizza) nili
nil nil nil

nil nil nil
nil nil nil
nil nil nil
nil nil nil
nil nil nil
nil nil nil
nil nil nil
nil nil nil

nil nil nil
nil nil nil
nil nil nil
nil nil nil
nil nil NIL

nil nil nil
NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil nil

nil nil nil
nil nil nil

nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil nil

2*plain nil nil
15*plain 200gm*4(processed) 3*piri-piri
3*plain 200gm*3(pizza) nil
nil nil nil
6*plain nil nil
nil nil nil
nil nil nil
4*plain 200*5(pizza) nil
nil nil nil
5*plain nil nil
nili 200gm*2(pizza) nil
nil nil nil
nil nil nil

nil nil nil
nil nil nil
nil nil nil
nil nil nil
nil nil nil
nil nil nil

nil nil nil
nil nil nil
3*plain nil nil
nil nil nil
nil nil nil
nil nil nil
nil nil nil

nil nil nil
nil nil nil
nil nil nil
nil nil nil
nil nil nil
nil nil nil
nil nil nil
nil nil nil
nil nil nil
nil nil nil

nil nil nil
nil nil nil
nil nil nil
nil 200gm*3(pizza),*2(processed) nil
nil nil nil
nil nil nil
nil nil nil
nil nil nil
10*plain slice 200gm*8(pizza)*4(processed) 8*smoked paprika

nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL

nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
2 piri-piri nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
nil nil NIL
2*plain slice nil nil

nil nil nil
nil nil nil
nil nil nil
nil nil nil
nil nil nil
nil nil nil
nil nil nil
nil nil nil

nil nil nil
nil nil nil
nil nil nil
nil nil nil
3*plain 200*1(pizza) nil
nil nil nil
nil nil nil
nil nil nil

nil nil nil
nil nil nil
nil nil nil
nil nil nil
nil nil nil
nil nil nil
nil nil nil
nil nil nil
nil nil nil
nil nil nil

nil nil nil
nil nil nil
piri-piri*2 200gm*3(processed) nil
plain*2 nil 9*spread
nil 200*3(pizza) nili
nil nil nil

nil nil nil
nil nil nil
nil nil nil
nil nil nil
nil nil nil
nil nil nil
nil nil nil
nil nil nil
nil nil nil

nil nil nil
nil nil nil
nil nil nil
nil nil nil
nil nil nil
nil nil nil
nil nil nil
nil nil nil
nil nil nil
nil nil nil
Amul
% shelf space
Cubes Others Total occupied by GO Slice(All)
Cheese
nil nil 2 17% 3*plain

nil nil 5 63% nil
cheese cube box 1kg nil 1 17% nil
cheese cube box 1kg(14 piece nil 1 20% nil
cheese cube box 1 kg(28 piece) nil 3 23% 2*plain
cheese box cube200gm*1 nil 5 14% 6*slice
cheese box cube200gm(2) nil 8 40% nil
1kg,cube,(32piece) nil 2 29% nil
1kg cheese cube (40 piece) nil 1 20% nil
200gm(3 piece) nil 8 67% nil
200gm*1 nil 5 31% 1*plain
nil nil nil nil 4*plain
1 kg cube box nil 1 100% nil
200g(8piece) nil 1 17% nil
1kg(12 piece) nil 1 9% 2*plain

6 piece nil 5 42% 1 plain
1kg nil 4 80% nil
nil nil nil nil 3*plain
29piece nil 21 75% nil

5 piece nil 5 71% nil
nil nil nil nil nil
nil nil 3 60% nil

200gm*2 nil 2 50% 1 plain
200gm,1kg(1) nil 3 60% 2 plain
24 piece nil 10 45% 4*plain
200gm(8 piece) nil 9 90% nil

1kg cube box nil 8 47% 3*plain
nil nil nil #VALUE! nil
nil nil 1 33% nil
1kg*1box nil 4 10% 2*plain

nil nil nil #VALUE! 5*plain
nil nil 1 100% nil
200gm(1box) nil 2 40% nil
1kg*1box nil 3 27% 8

24 piece nil 24 80% 6
16 piece nil 16 84% 3
nil nil nil #VALUE! 2
nil nil 3 100% nil
nil nil 1 100% nil
200gm*2box nil 2 100% nil
nil nil nil #DIV/0! nil
#DIV/0!
#DIV/0!
26 piece nil 26 520% 2

nil nil 2 100% nil
#DIV/0!
nil nil nil nil nil

nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
200 gm*1 nil 1 20% nil

nil nil 1 50% nil
200gm*2 nil 2 33% 3*slice
nil nil 3 38% 5*slice
200gm*2 nil 4 3*plain

nil nil nil nil
200gm*1 nil 1 nil
1kg*1 nil 6 nil
200gm*4 nil 15 15*plain
200gm*2 nil 5 nil
nil nil nil nil
200gm*2 nil 3 60% nil

nil nil nil #VALUE! 3*garlic
1kg*2 nil 2 40% nil
1kg*1 nil 1 100% nil
nil nil 1 17% nil


nil nil nil nil nil
nil nil nil nil nil

nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
200 gm*1 nil 1 20% nil

nil nil 1 25% nil
200gm*2 nil 2 50% nil
nil nil 3 43% nil

24 piece nil 24 80% 6
16 piece nil 16 84% 3
nil nil 3 100% nil
nil nil 1 100% nil
1kgbox*1 nil 1 50% nil

1kgbox*1 nil 3 21% 2*plain
nil nil 2 100% nil
nil nil 6 100% nil
nil nil 6 86% nil
nil nil 9 100% nil
200gmbox*2 nil 2 20% 8*plain
nil nil 2 100% nil

nil nil 2 67% nil
nil nil 3 50% nil
1kg*1box nil 1 17% nil
200gm*2box nil 6 35% 8*plain

nil nil 3 75% nil


nil nil 1 13% nil

24 piece nil 24 80% 6
16 piece nil 16 84% 3
nil nil 3 100% nil
nil nil 1 100% nil

nil nil 2 100% nil

nil nil 3 100% nil
nil nil 3 75% nil
nil nil 6 55% nil
8 cube nil 4 80% nil

30 cubes nil 15 94% nil
1kg*1 box nil 1 17% 1*plain
32 piece nn 1 50% nil
200gm*2 nil 4 57% 3*plain

200gm*1 nil 1 50% nil
200gm*4 nil 15 100% 15*plain
200gm*2 nil 5 100% nil
200gm*2 nil 3 60% nil

nil nil nil #VALUE! 3*garlic
1kg*2 nil 2 40% nil

Amul in pieces
Pizza and Proceeseed Block Spreads Cubes Others Total
1kg(pizza,3) nil 200gm,1kg(2) nil 10

200gm(processed) nil 200gm(2) nil 3
200gm(pizza,2) nil 1kg*3 nil 5
200gm,1kg(pizza) nil 500gm*2 nil 4
nil nil 200gm*4,1kg*1 nil 7
1kg,200gm(pizza*5),processed*3 punchy pepper*2 1kg*3,500gm*2 nil 31
200gm,500gm*3(pizza,processed) 2*spicy garlic 1kg,200gm(2) nil 12
(200gm,500gm*2,processed) nil 200gm*1 nil 5
200gm*2,pizza 1*spicy garlic 500gm*1 nil 4
500gm*1pizza 1*punchy pepper 200gm,500gm*1 nil 4
500gm*3(pizza) 4*punchy pepper 1kg,500gm*2 nil 11
nil nil nil nil 4
nil nil nil nil nil
200gm*2,pizza 1*simple 500gm*2 nil 5
500gm*2(pizza) 3*spicy garlic 1kg nil 8

200gm*2(processed) nil 200gm,500gm(2) nil 7
nil nil 200gm*1 nil 1
200gm,1,pizza nil 200gm(half) nil 7
200gm,500gm(pizza,3) nil 1kg nil 7

nil nil 500gm(1) nil 1
200gm,1,processed nil 200gm nil 2
nil nil 200gm nil 1
1kg(pizza) nil 200gm,500gm*2,1kg*1 nil 6
200gm*1 processed nil 1kg cube box nil 2

500gm pizza nil nil nil 2
nil nil nil nil 2
nil nil 5 piece nil 5
200,500gm*3 nil 1kg*2 nil 12
200gm pizza*2 2*punchy pepper 1kg nil 9

500gm*2,processed nil 1kg,200gm(2) nil 9
200gm*1pizza nil 500gm*1 nil 2
nil nil 200gm nil 1
nil nil (200gm*2) nil 2
1kg,500gm,pizza 1* spicy garlic 1kg*2 nil 5
3*200gm(pizza) nil 32 piece nil 37

2*200gm(pizza) nil 12 piece nil 20
1*200gm(processed) nil nil nil 1
nil nil nil nil nil
nil nil nil nil 5
nil nil nil nil 1
nil nil nil nil 3
nil nil nil nil 6
nil nil nil nil nil
nil nil 200gm*2box nil 2
3*200gm(pizza) nil nil nil 3
nil nil nil nil nil
nil nil nil nil 8

nil nil nil nil 6
nil nil nil nil 3
nil nil nil nil 2
nil nil 2*200gm(processed) nil 2
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
3*200gm(pizza) nil nil nil 5

nil nil 2box(200g) nil 2
nil nil 1kgbox*1 nil 1
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil

nil nil 1kg*2 box nil 2
nil 200gm*3(processed) nil nil 3
nil 1*200gm(pizza) nil nil 1
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil 3
nil nil nil nil 7
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil 200*3(pizza) nil nil 3

nil nil nil nil nil

nil nil nil nil nil
nil 200*2(pizza) nil nil 2
nil nil 200gm*1 box nil 1
nil nil nil nil nil
200gm(pizza)*2 nil 200gm*2box nil 4

nil nil 1kg*1box nil 1
200gm*3(processed) nil nil nil 3
nil nil nil nil 5
nil nil nil nil

500*3(processed) nil 1kg*1box nil
nil nil 39 piece nil
200*3(pizza) nil 200gm*3box nil
nil nil nil nil
nil nil nil nil
nil nil nil nil
nil nil nil nil nil

nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil

nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil

nil nil nil nil nil
nil nil nil nil nil

nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
200*2(pizza block) nil 1kg*2(80 cubes) nil 4

200*2(processsed block) nil 24 cubes nil 3
nil nil 1kg*1(40 cubes) nil 1
200*2(processed) nil 200gm*2 nil 4
nil nil nil nil 8

nil nil nil nil 6
nil nil nil nil 3
nil nil nil nil 2
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil 1kg*1 nil 1

200*6(pizza) nil 200gm*3box nil 11
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil 24piece nil 1
200*5(processed) nil 200gm*4box nil 15
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil 8
200*3(pizza) nil 1kg*2box nil 7
nil nil nil nil nil

nil 10*piri-piri nil nil 13
200*1(processed) nil nil nil 1
200*5(pizza) nil nil nil 5
nil nil nil nil 5
200gm*2(pizza) nil nil nil 8

nil nil nil nil nil
nil nil nil nil 6
nil nil nil nil 2
200gm*3(pizza) nil 1kg*2box nil 5

nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil 2
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
200gm*3(processed) nil 32 piece nil 4
nil nil nil nil nil
nil nil nil nil nil

nil nil nil nil 4
200gm*2(processed) 5*piri-piri 200gm*2box nil 14
nil 6*green chutney 1kg*2box nil 16
nil nil nil nil nil
200gm*4(pizza) nil 200gm*1box nil 5
200gm*2(pizza) nil 24 piece nil 9
200gm*3(processed) 3*piri piri 1kg*1box nil 7
nil nil nil nil nil
nil nil nil nil 8

nil nil nil nil 6
nil nil nil nil 3
nil nil nil nil 2
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil

nil nil 1kg*2 box nil 2
nil 200gm*3(processed) nil nil 3
nil 1*200gm(pizza) nil nil 1
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil 3
nil nil nil nil 7
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil

nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
200gm*1(processed) nil nil nil 1
nil nil nil nil 1
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
200gm*4(processed) nil 1kg*1box nil 5

3*200gm(processed) nil 1kg*1box nil 5
10*200gm(pizza) nil 1kg*1box nil 15
200gm*1(processed) nil 1kg*1box nil 2
nil nil nil nil 3

500*3(processed) nil 1kg*1box nil 4
200*3(pizza) nil 200gm*3box nil 6
nil nil nil nil 15
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil

nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil

nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil 2
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
nil nil nil nil nil
Britannia in pieces
Pizza and % shelf space

% shelf space Slice(All) Proceeseed Spreads Cubes Others Total occupied by
occupied by Amul Block Britannia
83% nil nil nil nil nil nil nil

54% nil nil nil nil nil 3 23%
86% nil 3 block*200 nil nil nil nil nil
#VALUE! nil nil nil nil nil nil nil
73% nil 2*block nil nil nil 2 18%

nil



67% 2*slice nil nil nil nil 2 67%


1 nil nil nil nil nil nil nil

#VALUE! niil nil nil nil nil nil nil
nil nil nil nil nil nil nil




nil nil nil nil nil nil nil nil



















Others in pieces
% shelf
Pizza and total
space
Slice(All) Proceeseed Spreads Cubes Others Total occupied shelf
Block by Others spcae
12
8
6
5
13
36
20
7
5
12
16
4
1
6
11
12
5
nil
28
38
7
1
16
5
4
5
9
22
7
2
10
35
17
2
11
3
13
6
nil nil nil nil nil nil nil 41

nil nil nil nil nil nil nil ###

























Consumer Interactions
While talking to some consumers:

They don't like its pale yellow colour.
They don't want to purchase the GO because of
word of mouth and may brand loyalty do
also exist.
They find it more cheaper then GO.
UHT
Retailer Interactions GO UHT Others
while talking with retailers they told:-

There is a problem of unavailability of stock
Because of Amul's monoply it is very tough to sell GO cheese
Approx 70% of Amul's cheese sold by his brand name.
No credit facility is there, that;s why sometimes they deny
to take the product,because of unavailability of funds.
nil
Sr. No. Store Name Type of POSM & Branding maetrial used by GO Cheese
eg poster
ashapura stores dangler
note: kindly share images of the same
Note There is no POSM of GO cheese or any other POSM of product of parag.

But on the other hand if I will talk about the Amul , in one shop I have found this Amul masti dahi da
which was not for cheese but still it is used to advertise their brand .
GO Cheese & UHT
No. of the POSM Communication being conveyed
3
4
ound this Amul masti dahi dangler

GO Cheese & UHT
Type of POSM & Branding maetrial used by Britannia No. of the POSM
Communication being conveyed Type of POSM & Branding maetrial used byAmul No. of the POSM
Communication being conveyed Innovative suggestions
pop up at fridge door handle
Particular
Front of pack (image to be shared)

Sides of pack (image to be shared)*
Back side of pack (image to be shared) Nutritional Facts
Ingredients
Manufacturing details
Marketing details
Customer care details
Net weight
Best before
Refrigeration instructions
Serving suggestions
QR code if code is there & purpose of the code)
Processed Block
total fat-13g,carb-1g,saturated fat-8.3g,protein-9g,cholestrol-45mg

cheddar cheese,milk solids,common salt,acidifying agent(E270),emulsifier
Parag Milk Foods,Awasari Phata,Manchar,District-Pune(410503)
Parag Milk Foods Ltd,20th floor,Nirmal bulding,Nariman point,Mumbai(400021)
Contact no-1800 1033 611 (10:00 am to 08:00 pm)
200gm,400gm,1kg
9 months of manufacturing
Store under 4 degree celsius in Hygienic condition
Not to be sold loose
nil
The purpos of QR code is that in oulets like big bazaar,Dmart etc they can scan it at the time of
billing so that the price,manufacturing and other aspects related to product can be shown in their
computers.
Pizza

mozzarella & cheddar cheese,milk solids,emulsifier,iodized salt,preservative
200,400gm,1kg
nil
GO chee
Spreads
Plain
total fat-4.80g,carb-0.4g,saturated fat-3.0g,protein-2.8g

cheddar cheese,milk solids,iodised salt,emulsifier,preservative
100,200,500gm
nil
GO cheese
Spreads
Flavoured
total fat-4.80g,carb-0.4g,saturated fat-3.0g,protein-2.8g

cheddar cheese,milk solids,emulsifier,common salt,preservative(herbs,spices & seasoning)depends upon the differen
chocolate cheese(200gm),plain(100,200etc),
nil
Cubes

cheddar cheese,milk solids,emulsifier,common salt,preservative
1 kg(25g*40 cubes)
nil
Slices
total fat-4.8g,carb-0.4g,protein-2.8g,saturated fat-3g,cholestrol-13mg

cheddar cheese,milk solids,emulsifier,iodised salt,preservative
100gm,200gm,750gm
Processed Block
total fat-5g,saturated fat-0g,carb-0.8g,protein-3.4g

normal cheese,extra salt,colour,emulsifiers,and other additives
nil
nil
1-800-4254449(toll free)
200g,500g,750g,1kg
9 months
Refrigerated at 4 degree celsius & do not deep freeze
nil
nil
Pizza

nil
nil
1-800-4254449(toll free)
200g,450g
9 months
nil
nil
GO Cheese
Britannia
Spreads
Plain

nil
nil
1-800-4254449(toll free)
100g,200g
9 months
nil
nil
ese
Britannia
Spreads
Flavoured

normal cheese,extra salt,colour,emulsifiers,and other additives(herbs,flavours)
nil
nil
1-800-4254449(toll free)
100g,200g
9 months
nil
nil
Cubes
fat-26g,protein-19g,carb-40g,cholestrol-65mg
100gm,200gm,500gm,1kg
nil
nil
1-800-4254449(toll free)
250g,500g,1kg
9 months
nil
nil
Slices
total fat-26g,protein-20g,saturated fat-16g,cholestrol-70m

sodium citrate,common salt,citric acid,permitted natural colour,emulsifier,class2 prsrvtv
kaira district co-operation milk ,anand-388001gujarat
Gujarat co-op,milk marketing federation ltd.anand-388001
1800-258-3333(toll free)
100g,200g,400g,750g
6 months
nil
nil
Processed Block
total fat-26g,protein-20g,saturated fat-16g,cholestrol-70mg

1800-258-3333(toll free)
200gm,500gm1kg
6 months
nil
nil
Pizza

1800-258-3333(toll free)
200gm,500gm,1kg
6 months
nil
nil
Amul
Spreads
Plain

1800-258-3333(toll free)
100g,400g
6 months
nil
nil
Amul
Spreads
Flavoured

1800-258-3333(toll free)
100g,200g,400g
6 months
nil
nil
Cubes

1800-258-3333(toll free)
200g,500g,1kg
6 months
nil
nil
Slices

1800-258-3333(toll free)
200g
6 months
nil
nil
D'lecta Mother Dairy
Processed Block Pizza Spreads Cubes Slices Processed Block Pizza Spreads Cubes
Plain Flavoured Plain Flavoured
Slices
Cube
Consumer Offers sku1
Rs.475 (1kg) , Rs.110

(200gm)
MRP
Additional schemes
Rs.431.82 (1kg) Rs.100

(200g)
RLR
Rs43.18 (1kg) , Rs.10

(200gm)
RM
Rs. 413.31 (1kg), Rs

95.71 (200g)
DLR
Rs.18.51 (1kg) , Rs.4.29

(200gm)
DM
Basic Rate
How are consumer offers being communicated by GO Cheese

eg
GO Cheese
Block Slice Spread
sku2 sku2
Rs.115 (200gm), Rs.140 (200gm Chocolate), Rs.125 (simple 200gm),

Rs.225 (400gm), Rs.79 (200gm)
Rs.72 (100gm)
Rs.398 (1Kg)
Rs.104.55 (200g), Rs. Rs. 133.45(200g chocolate), Rs. 113.64(200g plain),

204.55 (400g), Rs. Rs. 71.82(200g)
Rs.59.27 (100g)
368.52 (1kg)
Rs.10.45 (200gm) , Rs.6.55 (200gm chocolate) , Rs.11.36 (200 gm simple)

Rs.20.45 (400gm) , Rs.7.18 (200gm)
, Rs.12.73 (100gm)
Rs.29.48 (1kg)
Rs. 100.07 (200g),

Rs. 195.78(400g), Rs Rs.128.58(200g chocolate), Rs. 108.19(200g plain), Rs.68.74 (200g)
Rs. 56.46 (100g)
357.84(1kg)
4.48 Rs.(200gm), Rs.4.87 (200gm chocolate) , Rs.5.45 (simple 200gm) ,

8.77Rs.(400gm) , Rs.3.08 (200gm)
Rs.2.81(100gm)
10.68 Rs.(1kg)
Amul Britannia D'lecta

by cutting out old pricing on packaging
Amul
Sku 1 Sku 2 Sku 3 & so on
Rs.118(200gm) , Rs.69
Rs.110 (200gm) , 485 Rs. (1kg) Rs.102 (200gm) (100 gm), Rs.196 (400gm) Rs.80 (200gm)
Rs. 105.02 (200g),

Rs. 97.9 (200g), Rs.431.65(1kg) Rs.90.78 (200g) Rs.61.41(100g), Rs. Rs. 71.2 (200g)
174.44 (400g)
Rs12.98 (200gm), Rs7.59

Rs12.1(200gm), Rs53.35 (1kg) Rs11.22 (200gm) (100gm), Rs21.56 Rs8.8 (200gm)
(400gm)
Rs. 99.12(200g), Rs.

Rs.92.4(200g), Rs.407.4(1kg) Rs. 85.68 (200g) 57.96(100g), Rs. Rs. 67.2 (200g)
164.64(400g)
Rs5.9 (200gm), Rs3.45

Rs5.5 (200gm), Rs24.25 (1kg) Rs5.1 (200gm) Rs4 (200gm)
(100gm), Rs9.8 (400gm)
Mother Dairy
Britannia GO UHT
Sku 1 Sku 2 Sku 3 & so on Sku 1
Rs.108 (200gm) Rs.250 (500gm) Rs.115 (200gm)
Rs 96.12 (200g) Rs. 222.5 (500g) Rs 102.35 (200g)
Rs11.88 (200gm) Rs 27.5 (500gm) Rs12.65 (200g)
Rs 90.72 200g) Rs 210(500g) Rs 96.6 (200g)
Rs5.4 (200gm) Rs12.5 (500gm) Rs5.75 (200g)

Nestle Amul
Sku 2 Sku 3 & so on Sku 1 Sku 2 Sku 3 & so on Sku 1 Sku 2 Sku 3 & so on

Ayushi Dwivedi IIEBM Pune Weekly Report

Diunggah oleh

Informasi Dokumen

Deskripsi Asli:

Judul Asli

Hak Cipta

Format Tersedia

Bagikan dokumen Ini

Bagikan atau Tanam Dokumen

Opsi Berbagi

Apakah menurut Anda dokumen ini bermanfaat?

Apakah konten ini tidak pantas?

Hak Cipta:

Format Tersedia

Ayushi Dwivedi IIEBM Pune Weekly Report

Diunggah oleh

Hak Cipta:

Format Tersedia

Sr. No.

Aman parlour (juhapur) GO

eese this week.

1 box of cube of 1kg including 40 cubes 350/-

4/5/2019 Area-swami Narayan park

16-05-19 Area-New gota

17-05-19 Area-sorab ji compound

20-05-19 Shreeji tarders

21-05-19 Area-Nirnay nagar

22-05-19 Area-IOC chnadkheda

24-05-19 Area-sorab ji compound

29/05/19 Area- New CG Road

30/05/19 Area-Vande mataram

1/6/2019 Area-New Ranip 1

3/6/2019 Area-Science city Shri chamunda provision

4/6/2019 Area-Chanakyapuri Shreeji parlour

6/6/2019 Area-New Gota Ashapura kirana

7/6/2019 Area-RTO Circle Agarwal dairy

8/6/2019 Area-New Ranip-2 Shreeji dairy

17/06/19 Area-Shastri nagar Shivam Super Market

18/06/19 Area-Nirnay nagar Ganesh dairy parlour

19/06/19 Area-IOC 2 Mahakali dairy

22/06/19 Area-Ranip Maruti nandan store

Grocery store Visi cooler

Self service Visi cooler,Deep freezer & Normal fridge

Self service Visi cooler & Deep freezer

General store Visi cooler

Grocery store Visi cooler & Deep freezer

Dairy parlour Normal fridge

Dairy parlour Visi cooler,normal fridge

Dairy parlour Normal fridge,deep freezer

Grocery store Normal fridge

General store Normal fridge

Dairy parlour Visi cooler, deep freezer

General store Normal fridge

General store Normal fridge

Dairy parlour Normal fridge,visi cooler

Grocery store normal fridge

General store Normal fridge

Dairy parlour Visi cooler, deep freezer

General store Normal fridge

Dairy parlour Visi cooler,normal fridge

Grocery store Normal fridge

Dairy parlour normal fridge

Dairy parlour visi cooler,deep freezer

Grocery store normal fridge

Grocery store Normal fridge

Dairy parlour Visi cooler,normal fridge

Grocery store Normal fridge

Dariy parlour Normal fridge

Dairy parlour visi cooler,normal fridge

General Store Visi cooler

General store Normal fridge

Dairy parlour Normal fridge,visi cooler

Grocery store normal fridge

Slice(All) Pizza and Proceeseed Block Spreads

nil 2*200gm,block(pizza cheese) nil

nil nil nil

nil 200gm*6(pizza) nil

nil 200*3(processed) nil

schezwan*2 processed(200gm*2),pizza(200gm*10 nil

1 plain slice 2*200(pizza) NIL

schezwan2 processed(200gm2),pizza(200gm*10 nil

2plain 200gm2(pizza) nil

1kg1box nil 4 10% 2plain

200gm2 nil 4 3plain

1kg1box nil 1 17% 3plain

1kg2box nil 1 17% 3plain

200gm2 nil 4 57% 3plain

1kg2box nil 1 17% 3plain

500gm2(pizza) 3spicy garlic 1kg nil 8

200gm pizza2 2punchy pepper 1kg nil 9

200gm(pizza)2 nil 200gm2box nil 4