Multidisciplinary Action Project Report(MAP)

On
“Study on to know people perception regarding new residential project.”

At

MASCOT INFRASTRUCTURE PVT LTD

Submitted to

Institute Code: 729

L J INSTITUTE OF MANAGMENT STUDIES

Under the Guidance of
Dr. Neha Mehta
Assistant Professor
In partial Fulfillment of the Requirement of the award of the degree of

Master of Business Administration (MBA) Offered By

Gujarat Technological University

Ahmedabad Prepared by:

177290592098 AJAYKUMAR B. PATEL

177290592101 HARDIKKUMAR M. PATEL

177290592002 ASHISH PIPARIYA
177290592096 KASHYAP MANDALIIYA
177290592103 NISHIT M. PATEL
MBA (Semester - III)
Month & Year: November 2018
 Student’s Declaration

I hereby declare that the Multidisciplinary Action Project titled “Study on to know people
perception regarding new residential project.” in MASCOT Infrastructure is a result of my
own work and my indebtedness to other work publications, references, if any, have been duly
acknowledged. If we are found guilty of copying from any other report or published information
and showing as my original work, or extending plagiarism limit, We understand that We shall be
liable and punishable by the university, which may include „Fail‟ in examination or any other
punishment that university may decide.

Enrollment no. Name Signature

177290592098 AJAYKUMAR B. PATEL

177290592101 HARDIKKUMAR M. PATEL

177290592002 ASHISH PIPARIYA

177290592096 KASHYAP MANDALIIYA

177290592103 NISHIT M. PATEL

Place: Date: ……..

 MAP Final Project 2
ORIGINALITY REPORT

19 %
SIMILARITY INDEX
20%
INTERNET SOURCES
4%
PUBLICATIONS
8%
STUDENT PAPERS

PRIMARY SOURCES

www.mascotinfra.com
1 Int ernet Source %

Submitted to Symbiosis International University

2 Student Paper %

www.ibef.org
3 Int ernet Source %

www.moneycontrol.com
4 Int ernet Source %

Exclude quotes On Exclude bibliography On

Exclude matches < 3

 ACKNOWLEDGEMENT

It is really a matter of pleasure for us to get an opportunity to thank all the persons who
contributed directly or indirectly for the successful completion of the project,

“Study on to know people perception regarding new residential project.”

First of all we are extremely thankful to my college L J Institute of Management Studies,
Ahmedabad for providing us with this opportunity and for all its cooperation and contribution.
We are highly thankful to Dr. Neha Mehta Ma’am for giving us the encouragement and
freedom to conduct our project.

We are also grateful to MASCOT Infrastructure and Mr. Viral Soni (CEO) for their
valuable guidance and suggestions for my entire study.

PLACE: Mehsana
 Executive summary

There is always a dream of people to have their own home. But choices and preference of people
change based on many aspect such as budget, size of family, income etc.

As a part of my MAP Project I have under taken a research project for MASCOT
INFRASTRUCTURE to know best site location for residential project taking into consideration
above factors.

My research project includes the sample of 100 people taken at random who were willing to
purchase residential property in Mehsana city. I also took their preference. It also contains the
payment mode they would like to go for.

At end of my report We are able to provide some useful information for the firm and some findings
which can benefit the firm to locate their site and select the suitable project so to target market.
Finally provide some suggestions so that they can make their firm improved than competitors.

And these projects also help me to get practical training of managing the labor and raw materials.
Thus through my training period we got lot of practical knowledge which require to manage a firm.

We hope that the information included in this project report would be respected as We have put
efforts in creating this report as We consider it to be true, fair and relevant in its content and context
to the best of my knowledge and skill.
 INDEX

Sr. no Topic Page no.

Executive summary 7

1 Introduction of Real Estate industry 8

2 Introduction of organization 16

3 Diagnosis phase 21

4 Design and analysis phase 25

5 Implementation phase 35

6 Conclusion 38

7 Annexure 40
 1. Preface

 Today„s modern world is progressing by leaps and bounds in this fast changing world
management of business is very important phase.

 The course of MBA gives great knowledge to the students. Summer internship project is also
part of the MBA course. That enables the student to understand how they can apply their
technical knowledge in the practical world. It helps us to develop our leadership,
communication skill and analytical skill and so on. It represent a unified picture of what
management is and how it is applied to various forms of human endeavor.

 According to study of the market it is being observed that there a lot of challenges and
investment opportunities in the real estate sectore in residential and in commercial projects.
Now a day‟s real estate industry is one of the best sectore for investment and for good return.

 Real estate in India continues to be a favored destination globally for investors, Developers
and non-resident Indians (NRIs), driven mainly by investor-friendly Government policies and
growing Globalization. The second largest employment

 Generation sector after agriculture, real estate backs about 6.3 per cent to India's gross
Domestic product (GDP). The foreign direct investment (FDI) in the sector is likely to touch
US$ 25 billion in the next 10 years from its current US$ 4 billion.

 The sector's growth is determined by factors such as rapid Development, a upward trend
towards nuclear families, positive Demographics, rural–urban migration, ever-developing
infrastructure, higher income levels And housing demand. The real estate sector, with its
upward investment opportunities, is Likely to post annual revenues of US$ 180 billion by
2020.
 2. INTRODUCTION OF REAL ESTATE INDUSTRY

 The real estate industry is the most globally known sectors. In India, real estate is the second
largest employer sector after agriculture and is estimate to grow at 30 per cent over the next
decade. The real estate sector includes of four sub-sectors - hospitality, housing, retail, and
commercial.
 The growing of the corporate atmosphere and the demand for office space as well as urban and
semi-urban housing has contributed to the growth of this sector. The construction industry is
ranked third among the 14 major sectors in terms of indirect, direct and induced effects in all
sectors of our economy.
 It is also predicted that this sector will incur more non-resident Indian (NRI) investments in
both the long term and short term.
 The most preferred property investment destination for NRIs is expected to be Bengaluru city,
followed by Pune, Ahmedabad, Chennai, Delhi, Goa and Dehradun.

2.1 Market Size

 This real estate sector of India is expected to reach US$ 180 billion by 2020. The housing
sector contributes approx. 5-6% to the India‟s (GDP).

 In the period FY 2008-2020, the market size of the real estate sector is predictable to increase
at a CAGR of 11.2 per cent. Hospitality, Retail and commercial real estate are also rising very
fast.
 The private equity investments in this sector has increased 26% to a nine-year high of closely
Rs 40,000 cr in the year 2016.
 Sectors such as retail, IT and ITeS, e-commerce have registered high demand for office space
in recent times.
 The office space in 2016 across the top 8 cities accounted to 34 million square feet with
Bengaluru as the the highest net absorption during the year. IT and Business Process Mgmt.
sectors has led the total leasing table with 52% of total space uptake in the year 2016.
 Mumbai is said to be the best city in India for commercial RE investment, with returns of
12.19% likely in the next 5 years, followed by Bengaluru and Delhi-National Capital Region
(NCR).
2.2 Investments

 The real estate sector of India has seen high growth in recent years with the rise in demand for
residential as well as office spaces.
 Department of Industrial Policy and Promotion (DIPP) released a data according to which, the
Indian construction growth sector has received Foreign Direct Investment (FDI) equity inflows
of US$ 24.28 billion in December 2016.

2.3 Government Initiatives

 The Government of India with the governments of the states has taken valuable ingenuities to
encourage development in the real estate sector.
 The GOI has taken a step of the project “The Smart City” , where they have scheduled to build
100 smart cities across the country, is a golden opportunity for the RE companies

 According to the existing FDI policy, 100 per cent FDI in the construction development
sector is allowable through the automatic route. DIPP is looking at relaxing FDI norms
more to boost investment. It has also proposed a reduction in the minimum capitalization
for wholly- owned subsidiaries from US$ 10 million to US$ 5 million, and from US$ 5
million to US$ 2.5 million for joint ventures with Indian partners.
 One of the major initiatives of the Ministry of Housing and Urban Poverty Alleviation
(MHUPA) is to provide cheap housing for poor people living in urban areas. The
Jawaharlal Nehru National Urban Renewal Mission (JNNURM) is one its leading
schemes, a change driven investment automated which started with the objective of
generating economically dynamic, efficient, responsive and inclusive cities.
 The Real Estate (Regulation and Development) Bill, 2013, as approved by the Union
Cabinet is a revolutionary initiative aimed at delivering a constant regulatory
environment to protect the consumer, help in fast findings of disputes and ensure
systematic growth of the sector.
2.4 Road Ahead
 India needs to invest US$ 1.2 trillion over next 20 years to modernize urban
infrastructure and keep pace with the burgeoning urbanization, as per a report (India's
urban awakening) released by McKinsey Global Institute (MGI). Demand for space
from sectors such as education and
 Healthcare has opened up opportunities in the real estate sector. Also, growth in the
number of tourists has led to demand for service apartments. This demand in the tourism
sector is likely to generate 50,000 new hotel rooms over the next four to five years,
across India's major cities.

2.5 Key Factors of growth of real estate sectore

Figure 1: reasons for growth rate of Real Estate in India

We can see that the real estate sector is growing at a very fast rate. The reasons of boost in the growth
of the real estate industry are as follows:
• Rapid growth in population: since the Indian population is increasing very fast people
require more space and land to live. So the request for houses has increased.
• Increase in employment opportunities: since the employment is growing there is also a rise
in living standards of people and therefore the demand for houses have increased. Also there
is rise in demand for office space.
• Migration towards metropolitan cities: Due to programme of people from rural area to city
area there is a rise in population of urban cities and thus it gave rise to demand for houses and
more space for alive. Urbanization is also a factor for growth of thi sector.
• Easier financing: easy convenience of finances and loans have also bossted the growth of this
sector by increasing the ability of buying for a customer.
• Growing income levels: since the income is rising people want a better life style and their
standard of living has also increased. They want to live in more luxurious flats and want more
space.
• Rapid expansion in Infrastructure: the economy is cumulative at a very fast rate. And thus the
infrastructure is growing very fast.

Figure 2: Indian real estate market size (actual and estimated)

 Figure 3: Indian GDP growth rate. Source:
tradingeconomics.com

Figure 4: growth and investment in the real estate sector.

 As can be seen with the above statistics that the role of the construction sector in the overall
services is quite low and this sector has marvelous growing potential in the coming future. It
will involve investments from a lot of foreign companies as well.
  The government is also mainly concentrating on this sector in the country with a lot of
investments made in this aspect but the construction sector of the nation is also not in a very
good state and needs a lot of arrangement and execution as well.
 As we know that India has a very rapid population and is at the verge of becoming the most
populous country in the world, there is going to be a rapid increase in demand for residential
area, infrastructure, office spaces, malls and other complexes.
 Increase in employment has also raised the living standards of the people and it has increased
the demand for affordable houses as well as luxury houses.

Migration of people towards metropolitan cities and increase in urbanization is also an indicator of
growth in the real estate sector of India.

The GOI has certainly taken steps in order to develop and boost the economy and real estate sector
of the country, by easing various norms and also speeding up the approval process.
2.6 Some key giants in the industry

DLF

Foundation: 1946

Founders: kushal pal singh

Headquarter: New Delhi, India

Chairman: kushal pal singh

Vice- chairman: Rajiv singh

Revenue (2012): $ 1.87 billion

Unitech
Foundation: 1972

Founders: Ramesh Chandra

Headquarter: New Delhi, India

Chairman: kushal pal singh

Total asset (2008): $3.03 billion

TATA Housing Development Company

Foundation: 1984

Founders: Jehangir Ratanji Dadabhoy Tata

Headquarter: Mumbai, India

M.D: Mr sanjay Dutt

Punj Lloyd
Foundation: 1988

Founders: Atul punj

Headquarter: Gurgaon, Haryana, India

Chairman: Atul punj

Hindustan Construction Company
Foundation: 1926

Founders: Walchand Hirachand

Headquarter: Mumbai, India

Chairman: Ajit Gulabchand

Revenue (2012): $ 1.4 billio

Sobha Developers Ltd

Foundation: 1995

Founders: PNC Menon

Headquarter: Bangalore, Karnataka, India

Chairman: Ravi Menon

Vice-chairman: J.C. Sharma

Shapoorji Pallonji & Co

Foundation: 1865

Founders: Shapoorji Mistry

Headquarter: Mumbai, India

Chairman: Pallonji Mistry

Revenue (2012): $ 2.5 billion

Below mention are few of the competitors of Mascot Infrastructure.

 Swagat infrastructure Sun Builder Group

 Ganesh Housing Dharamdev Infrastructure
 bsafal House
 Venus infrastructure
 Adani infrastructure
3. COMPANY PROFILE

Mascot Infrastructure is not just another real estate company. In times of industry expansion, the
Real Estate industry gave an opportunity for many players to grow. It is natural. However, the sincere
test of any company is when the going gets tougher. After several years of strong demand, strong
supply and even stronger real estate prices. The real estate industry is entering its consolidation
phase, it seems.

In this time, demand will rise, supply may remain a constant and prices may go up. The last few
months have shown a similar trend through residential, commercial and retail in several parts of India.
In this environment, we are glad to inform you that your Company is growing aggressively, thanks to
its focus

Although many years to build a pan-India real estate company, we decided to remain dedicated. The
breadths of our tasks have expanded multiple. Each requires different competencies to manage and
grow. And we have built these carefully over the years.

At Mascot Infrastructure, the next few years are all about execution. Everyone has a vision. Few
have even-matching execution capabilities. We have prepared in the current year to focus on
execution. We have innovated to outsource a few aspects like construction and focus on project
management, quality, and timely execution.

3.1 Company Growth Rate

The execution trajectory is the something that we have not done in our history. Consider this, in the
last 15 years, we developed around 1.2 million sq. Feet of infrastructure. In the next 8-9 years,
we are forecasting to develop 13.5 million sq. Feet and we have to deliver this in time because the
demand, as we see, is frequently rising.

We believe Gujarat is set to enter a high growth phase and Mascot Infrastructure wants to be there
additional on of this growth to pay in it in the best likely manner. The focus is on execution. At the
similar time, with small debt, solid cash course from the sale of real estate and the growing Gujarat
and then India, the country, our time has come.
3.2 Scope of Rivalry:

Below mention are few of the competitors of Mascot Infrastructure.

 Swagat infrastructure Sun Builder Group

 Ganesh Housing Dharamdev Infrastructure
 bsafal House
 Venus infrastructure
 Adani infrastructure

Vertical integration:
There is no vertical integration as company is at its growth stage.

Pace of change:
Due to change in preference of people company has launched new design in flats and duplex
homes. In last decade company has start several new concepts like homes offer with furniture,
customize architecture planning, new colors, and also add other facilities like swimming pool,
gym, senior citizen space.

Product Differentiation:
 One of the best differentiation is the company offer in current project is “ NO SUPER BUILD
UP” in their commercial project name is Mascot Industrial Park.
 Company also offer free of cost consultancy of interior designer of the company.
 Company also launches new concepts in design of the homes.
 Company also apply some standard in construction material and all clearance of government
side as a ready to use of property.
 Barriers to entry:
it is difficult to enter in this industry because of higher cost of land and lots of existing
company.

1. Buyer’s:
In the real estate industry buyers are all of them who want to buy new property. But some
buyers are not ready to purchase and now days due to higher rate of home loan majority prefer
the rented property.
2. Supplier: Different types of supplier like labor contractor, material supplier, planning
consultancy, brokers, skill work force. Due to higher cost all supplier need payment as soon as
possible. So, company can face heavy financial burden due to their supplier.
3. Current Rivals:
Many local company and national can rival but prestige also can matter in the real estate
industry.
4. Substitute Products:
As a substitute product is people more prefer rented property due to high cost and also some
buyer prefer flats. Directly have no substitute products of the real estate industry.
3.3 Personality in the company

Mr. Sanjay Patel (chairman & Managing Director)

Mascot has been on a growth path under his able leadership and rich experience. He is a commerce
graduate, having more than 15 years of experience in construction. He has been our guide all through
out success path of Mascot. His values of truthfulness and transparency have been vaccinated in all the
employees. He always innovates new ideas, adapts latest technology so as to provide quality and
unbiased investment solutions to the stakeholders.

Mr. Viral Soni (CEO)

A science graduate from reputed institute and also post graduate in urban Designing. Having 8 year
experience in leading infrastructure company like L&T and many others. He has good experience for
handling residential and commercial projects. By their vibrant personality and with experience easily
handle the local and international client.

Mr. Patthak Patel (B.D Manager)

An MBA with good experience in marketing for sales in residential and commercial property. He is
with the organization since 2012 and his administrative and technical skills very help us to constantly
improve Operations and provide excellent services to all our channel partner.

VISION
“We are passionate about people and aim to serve them by using of our experience. It is our constant
Endeavour to bring about human element in everything that we do.”

MISSION
Ensures transparency in all internal and external processes

Standards followed for project execution, materials and services are of highest quality. We collaborate
only with the best-in-class associates.

Also focusing on customer requirements and incorporating them in design, Mascot infra ensures
innovative & unique designs for their projects.

LEGACY:
The Mascot group is in the business of Real Estate, active in residence and commercial projects
through our 6 companies, and also active in construction correlated business.

Mascot infra was established in the year 1999 and over the years, the company and its associate
companies have had a turnover of over rs. 200 crores. The business is expanded in residential projects,
and commercial projects and also a part of many government projects.
 5. Diagnosis Phase:
“Study on to know people perception regarding new residential project.”

4.1 Research Problem

Company wants to study the expectation from the people regarding new real
estate project in Mehsana city.

4.2 Opportunity Identification

 Mascot infrastructures want to know expansion opportunity in the Mehsana city for the
residential project through our research.
 In our research project we will find out exact key factor affecting to byer‟s decision while
buying residential property in Mehsana city.
 Through project result company can identify what customer expect in upcoming residential
project.
 In our study company can get opinion of the different economical class of people in Mehsana
city.

5.3 Objective of study

 Company wants to study the expectation to the people regarding new real estate project in
Mehsana city.
 To study on people perception regarding new residential project at company.
 6. Design and Analysis Phase
5.1 Research Design

 Research design is the detailed outline used to guide research study toward its objects. It
helps to collect, measure and analysis of data.
 The present study seeks to find out customer‟s expectation from residential property in
Mehsana city.

5.2 Nature of Study

The study is quantitative in nature

5.3 Types of Question

 The types of question asked during the study are straight forward and
limited probing.
 Total number of questions: 16
 All are close ended questions.

5.3 Sources of Data

Primary Source
 The Primary source of collecting data for research from Interviews of
people from various Regions of Mehsana city.

Secondary Source
 In this study the secondary data is collected from the following
sources
 Internet
 Reports & issues of Company
5.4 Research Technique
In this study the Interview method is used as research techniques. This method helps to obtain
right information from respondents.

Population

 The survey was conducted in different areas in Mehsana.

Sampling Unit
 It means who is to be surveyed. Here target population is potential customer who comes
for inquiry.

5.5 Research Instrument

In this study the research instruments are personal questionnaire. The questionnaire consists of set
of questions presented to respondents & discussion done on the usual practices to lessen the
objections; also the questionnaire is structured with close ended questions.

5.6 Population size

Population of Mehsana region

5.7 Sample size

100 people of Mehsana region

5.8 Sampling method

Preference sampling
 5.9 Data Analysis

People planned to buy new house next 18 months

Preference Candidates
Yes 54
No 46
Total 100

46 Yes - 54

54 No - 46

We ask 100 Candidates and 56 are willing to buy new house in next
18 months in Mehsana City.
Purpose of buying house

Purpose No. Of Candidates

Residential 34
Investment 66
Total 100

Purpose

34
Residential - 34

Investment - 66
66

There are 34% people wants to buy house for residential purpose and 66%
people wants to buy house for investment purpose.

We asked any other purpose and got to know that they want for let it on rent
once they invest.
Type of House

Type No. Of Candidates

Apartments 18
Raw House 04
Penthouse 14
Duplex 34
Tenement 10
Bungalow 20
Total 100

Apartment - 18
20 18

Raw House - 04
Penthouse - 14
10
Duplex - 34
14
Tenement - 10

Bungalow - 20
34

Candidates wants to living in Apartments – 18%, Raw House – 04%,

Penthouse- 14%, Duplex – 34%, Tenement – 10%, Bungalow – 20%.
Preference for Amenities

Amenities High Preferred or Preferred

Gym 58
Swimming pool 50
Garden 86
Security 94
Jogging Park 24
Common Hall 62
Club House 52

Preference for Amenities

52 58 Gym
Swimming pool
62 50 Garden
Security
24 Jogging Park
86 Common
94 Hall

Candidates High Preference or Preference for Gym – 58%, Swimming Pool –

50%, Garden – 86%, Security – 94%, Jogging Park – 24%, Common Hall –
62%, Club House - 52%.Major amenities which require are security and
garden which is above 75%.
Preference for Area of House

Area No. Of Candidates

Mothera road 16
Radhanpur road 48
Palavasana circle 06
TB road 06
Manav ashram 14
Ramosana circle 06
Others 04
Total 100

Preference for Area

16
6
14
48

Candidate wants to live in area mothera road – 16%, Radhanpur road–

48%, palavasana circle – 6%, TB road – 6%, Manav ashram– 14%,
Ramosana circle – 6%, others – 4%.
Facilities prefer the most near your house
The most Rank No. Of Candidates
Airport 06
Malls 16
Bus stand 04
School 66
Railway station 08
Total 100

the facility require near house the most

46 Airport
16
Malls

Bus stand
School
100
66
Railway station

Others

Candidates wants the facility near the house the most rank are Airport –
6%, Malls – 16%, Bus stand – 4%, School – 66%, Railway station 8%.
Range of Budget
Budget (in lacks) No. Of Candidates
Less than 20 14
20 – 30 30
30 – 40 26
More than 40 30
Total 100

Range of Budget (in lacs)

14
30 Less than 20

20 – 30
30 – 40
30
More than 40

26

Candidate wants to buy new house in the budget range in lacks are as follow:
- Less than 20 = 14%, 20 – 30 = 30%, 30 – 40 = 26%, more than 40 lacks =
30%.
Preference for payment

Mode of payment No. Of Candidates

Cash 28
Bank(Loan) 72
Total 100

Mode of payment

28

Cash

Bank(Loan)

72

Candidates want to buy new house in Cash – 28% & Bank (Loan) – 72%.
Preference for Bank (Loan)
Name of Bank No. Of Candidates
HDFC 24
AXIS 04
ICICI 16
BOB 04
SBI 20
OTHER 02
Total 72

Preference for Bank

HDFC
24 AXIS
24
ICICI
BOB
SBI
OTH
16

Total candidates want to buy new house on the Bank (Loan) basis is 72.
They prefer Bank for Loan are as follow: - HDFC – 35.33%, AXIS – 5.56%,
ICICI – 22.22%, BOB – 5.56%, SBI – 30.36%, OTHER – 2.78%.
Present Occupation
Occupation No. Of Candidates
Business 28
Job 48
Housewife 08
Other 16
Total 100

Occupation

16

Job

Other
48

Candidates Occupation: - Business -28%, Job – 48%, Housewife – 8%, other

like self-employed – 16%.
Annual Household Income

Income(in lacks) No. Of Candidates

Below 4 24
4 to 8 44
More than 8 32
Total 100

Part-B Graph – 2

Annual Household Income

16
24
Below 4

4 to 8
More than 8
32
other

44

Annual Household Income of Candidates in Lacks is as survey: - Below 4

= 24%, 4 to 8 = 44%, More than 8 = 32%.
Total family members of candidate

Family Members No. Of Candidates

Below 3 28
4 to 6 56
More than 6 16
Total 100

Total Family members

16
28
Below 3
16
4 to 6

More than 6
Other
56

Candidate has number of family members are: - Less than 3 = 28%, 4 to 6 =

56%, more than 6 = 16%.
7. Implementation Phase

6.1 What Company should do? (Proposed Solution)

 As of our data analysis around 55% people are ready to buy house in next 18 month so,
company should launch their new project as soon as possible.
 In mehsana city 45% people are willing to buy duplex or bungalow so company should
launch this types of residential project.
 As the research result show people prefer basic amenities over luxurious.
 Mostly people prefer their residential property located near to school.
 Company should arrange Loan fair on their project so it will easy for the buyer to get
loan.
 Company try to do collaboration with SBI bank for the loan as it‟s mostly prefer by the
potential buyer.
 As the second tier city like Mehsana people‟s decision are more based on price so
according company should set lower price.

6.2 Action to be Taken by Company.

 As of our research finding company set Radhanpur Road location for their
upcoming residential project.
 As most of the people prefer duplex or bungalow so company going to
plan according.
 Companies try to provide residential property at lower price with no
compromise in quality policy.
 Company will make sure that buyer do not face any loan related problem.
 Company decide to focus on basic amenities such as security, water
supply, garden and drainage system.
 Findings
 People wants buy new house at Radhanpur road for Investment purpose.
 Generally people want to buy Duplex, Bungalow and Apartments of size 3BHK,
2BHK and 4BHK+ more than raw house and Tenements of size 1BHK and 4BHK.

 Commonly people prefer Facilities like Security, Garden, Gym, Common hall and Club
house more than Swimming pool and Jogging Park.

 People want the facility highly prefer near their house are School and Malls as
compared with Airport, bus stand and Railway station.

 Majority People ready to buy new house in the range more than 20 lacs.
 The people belongs to higher annual household Income prefer Duplex and penthouse.

 People who have the family size 4 to 6 or more select the 3BHK or 4BHK+.

 All people who respond do not turn to buy house.

 As investors are more they planned to keep few shops in front area.
 Easy to recover money at fix interval as most of people prefer loan.
 Conclusion

 MASCOT Infrastructure needs to do some advertisement for their site.

 Do unveiling some scheme for raw house and Tenements.
 They can use some methods for reducing cost and price of house.

 They have strong relationship with costumers and brokers.

 They overcome their competitor by personal relation and affordable pricing.
 Can change costumers of raw house and tenement into flats.
 Can change costumers of duplex into penthouse.