MICAT PG Compile 2014

1. Think small campaign by Volkswagen Beetle created by Helmut Krone with the copy written
[1]
by Julian Koenig at the Doyle Dane Bernbach (DDB) agency in 1959
2. We move the world – DHL
Larry Hillblom, Adrian Dalsey and Robert Lynn “DHL”
FEDEX
Blue Dart
Professional Couriers

3. Volkswagen – Das Auto

BMW-
Merc
Volvo
Audi
Jaguar
Landrover

4. Ad Slogan Quiz

a. Put a tiger in your tank

b. The spirit of Australia
c. In tests, eight out of ten owners said their cats preferred it.
d. Life's Good
e. Finger lickin' good!
f. The sweet you can eat between meals without losing your appetite
g. Driven by passion
h. The Choice of a New Generation
i. When it absolutely, positively has to be there overnight
j. Tick follows tock follows tick follows tock
k. The world's favourite airline
l. Zoom Zoom (Zoom)
m. Unleash the power of the sun
n. Once you pop the fun don't stop
o. I'm lovin' it
p. It Gives You Wings
q. The milk chocolate melts in your mouth, not in your hand.
r. Coffee at its best
s. Vorsprung durch Technik
t. WASSSSSUP?!
u. Let's Make Things Better
v. Because you're worth it
w. Hello boys
 x. Full of Eastern Promise
y. Va-va-voom
z. Just What the Doctor Ordered

Answers

a. Esso / Exxon (Petrol)

b. Quantas (airlines)
c. Whiskas (Cat food)
d. LG - LG Electronics (Consumer electronics)
e. KFC (Fast food)
f. Milky Way! (Chocolate bar)
g. FIAT (Motor car company)
h. Pepsi (Cola drink)
i. FedEx (Federal Express logistics company)
j. Guinness (Irish beer / stout)
k. British Airways (Airline)
l. Mazda (Motor car company)
m. Sunny Delight (Orange flavoured drink)
n. Pringles (Processed crisps / chips)
o. Mc Donald's (fast "food")
p. Red Bull (Energy drink)
q. M&M;'s (Chocolate)
r. Nescafe Gold Blend (Instant Coffee)
s. Audi (Motor car company)
t. Budweiser (Beer)
u. Philips (Electronics)
v. L'oreal (Cosmetics and haircare)
w. Playtex Wonderbra
x. Fry's Turkish Delight (Chocolate)
y. Renault (Motor car company)
z. L&M; Cigarettes

5 Prepared to be watched' is used by which cycle company?

Hero Cycles
TI Cycles
BSA
Avon Cycles
Eat healthy, think better' is used by which company?
Britannia
Dukes
Marie
Joker
Definitely male' is used by which bike company?
Hero Honda
TVS
Bajaj Pulser
Kinetic
The Josh Machine' is used by which car company?
Fiat
Ford
Toyota
Tata
Think bright, not white' is used by which company?
Samsung
Onida
National
LG
Bare necessities' is used by which dress company?
Adidas
Peter England
Reebok
Color Plus
We move the world' is used by which courier company?
Blue Dart
Professinal Couriers
DHL
None of these
Spoil yourself' is used by which car company?
General
Toyota
Opel
Tata

1. SQUEAKY : OILED

a) dull : polished b) broken : damaged c) smooth : sanded d) secure : tightened

2.GALLERY : PICTURES

a) factory : workers b) bus : passengers c) street : pedestrians d) showroom : cars

3.DEPRECIATION : VALUE

a) stimulation : activity b) mediation : prayer c) rotation : wheel d) deterioration : quality

4.HYPOCRITE : SINCERITY

a) zealot : devotion b) bigot : tolerance c) guest : manners d) citizen : patriotism

the scheme launched by Vodafone-ICICI for mobile money transfer? M-Pesa

What does Word of Thumb stand for ? Its Marketing through SMS.

Which is the biggest Media Conglomerate in the world ? The Walt Disney Company.

Who is nicknamed as Napoleon of Wall Street ? J.P Morgan

"Whenever you see Colour think of us" is a tagline of Jenson & Nicholson

Saab manufactures what and belongs to which country? Automative, defence, aeronautics,
Sweden

KTM is a partner to which company? International- Athena, indian – Bajaj

Recently launched product has a tagline of " For the Colourful – Iphone 5c

Who is the Brand Ambassador of " Our Girls Our Pride " a recently launched woman
empowerment campaign ? Priyanka Chopra

Viagara is from the sables of Pizer

durex is to which company and what country? Reckitt Benckiser & it is based in UK

youngest governor of rbi? CD Deshmukh

Who appoints RBI Governor ? tenure ? Govt of India 3yrs

Raja Ram Mohan Roy is considered as the pioneer of modern Indian Renaissance for the
remarkable reforms he brought in the 18th century India. Among his efforts, the abolition of the
sati-pratha-a practice in which the widow was compelled to sacrifice herself on the funeral pyre
of her husband-was the prominent. His efforts were also instrumental in eradicating the purdah
system and child marriage. In 1828, Ram Mohan Roy formed the Brahmo Samaj, a group of
people, who had no faith in idol-worship and were against the caste restrictions. The title 'Raja'
was awarded to him by Mughal emperor Akbar, the second in 1831 when Roy visited
England as an ambassador of the King to ensure that Bentick's regulation of banning the
practice of Sati was not overturned.
CEO for media :
Zee Entertainment Punit Goenka
Sony Entertainment NP singh
Star tv Uday Shankar
NDTV Vikram Chandra
MTV Tom Freston
Times Television network Avinas Kaul
India today Group Ashish Bagga

List of CEO for social networking sites:

Facebook : Mark Zuckerberg
Twitter: Dick Costolo
Linkedin : Jeff Weiner
Pinterest :Ben Sibermann
Instagram : Kevin Systrom

Campaign - Creating Agency

1) Vodafone 'ZooZoo' : Ogilvy Mather.

2) Vodafone 'You & I' , the pug campaign : Ogilvy Mather
3) Airtel 'Har Friend Zaruri' : Taproot , Lyrics : Amitabh Bhattacharya , Music: Ram Sampath.
4) Airtel 'Jo tera hai wo mera hai' : Taproot.
5) Idea 'Honey Bunny' : Lowe Lintas, Lyrics : Amitabh Bhattacharya , Music: Amit Trivedi

6) Cadbury Dairy Milk 'Kuch Meetha ho Jaye' : Ogilvy Mather

7) Cadbury 5 Star 'Suresh Ramesh' : Ogilvy Mather
8) Amul Print ad : Dacunha Communications

9) Coca Cola 'Sunshine Wali Aasha' :McCann, Lyrics : Prasoon Joshi, Music : Shantanu Moitra
10) Thums up 'Aaj Kuch Toofani..' : Leo Burnett

11) Flipkart : Happy Creative Services

12) Hero MotoCorp 'Hum Mein Hai Hero' : Law & Kenneth
13) Mahindra Auto 'Live young live free' : Interface Communications

1)Romancing with life is the autobiography of... DEV ANAND

2)The awards that honor animated features? ANNIE AWARDS
3)"A beautiful mind" is a film based on the life of which nobel prize winner? JOHN NASH
4)Ramtanu Pandey , a famous singer, we know him as... TANSEN
5)The Global Beverages was formely... TATA TEA
6)Independent India's first individual Olympic medal-a bronze-won by... K.D. JADHAV
7)who owns the company that makes the electric car "Reva"? MAHINDRA &MAHINDRA;
8)Hitler was on the shortlist for nobel prize in 1938 in which category? PEACE

1. Passion for excellence. - BRIGDESTONE

2. The legend rolls on. – HARLEY DAVIDSON
3. The power of dreams. - HONDA
4. Zoom, zoom, zoom.- MAZDA
5. We discover, you explore. GOOD YEAR TYRES
6. we're number 2 we try harder AVIS
7. Drive your way – HYUNDAI

1 Which is the home country of Bata Shoes?

Czech(launched) or Swiss(headqrtrs)?? its Czech
2 Which company markets international brands such as Lee, Wrangler, Arrow and Healthtex in the
Indian market? ARVIND MILLS
3 “A newspaper is only as interested as its readers” is an adline associated with which brand??
TOI
4 "digitally yours" punchline used by?? LG

5 "the most special way to say you care" is a tagline of which brand? ARCHIES

1) MRF tyres – MADARAS RUBBER FACTORY

2) ITC ltd – INDIAN TOBACCO COMPANY

3) WIPRO – WESTERN INDIAN PRODUCTS LTD

4) HCL ltd – HINDUSTAN COMPUTERS LTD

5) IBM – INTERNATIONAL BUSINESS MACHINES

6) IKEA- Ingvar Kamprad Elmtaryd Agunnaryd

7) ING Vysya – INTERNATIONAL NETHERLANDS GROUP

8) BPL- BRITISH PYSICAL LABORATORIES

1. Which brand of Bata is sold to the Brazilian company named Alpragatas?
HAWAI
2. “Keeping skin amazing since 1870″ ID the brand?
VASELINE
3. Joyce Hall lent his surname to which brand?
HALLMARK
4. Which of the following is not a Mumbai Marathon 2013 sponsor ?
a. BMW b. Omron c. Talwalkars d. DHL e. TCS

5. Name the campaign recently launched by the Tourism Ministry of India to promote Puducherry and
Munnar as tourist places ?
LAND OF PI
6. Which movie won the Best Foreign Film Award at the 70th Annual Golden Globes ?
AMOUR- MICHAEL HANEKE (FRENCE)
7. Which phone-fleet taxi services company is roped in to Promote the Movie : matru Ki Bijli ka Mandola ?
Tab CAB
8. Maha Kumbh Mela 2013. Which City ?
ALLAHABAD
9. Airtel aimed to promote which service through the FOrmula One Indian Grand Prix sponsorship ?
4G FIRST LAUNCH IN KOLKATA
10. Name the authors :
a. Discovery of India Pt. JAWAHARLAL NEHRU
b. Devdas SARAT CHANDRA CHATTOPADHYAY
c. The Great Indian Novel SASHI THAROOR
d. A Suitable Boy VIKRAM SETH
e. The Oath of The Vayuputras AMISH TRIPATHI

ARUNDHATHI ROY – THE GOD OF SMALL THINGS is the first Indian to win a booker prize in ‘97
The only other indians are :
1.Kiran Desai [The inheritance of Loss] - 2006
2. Arvind Adiga [The white Tiger] – 2008

1. K Malleswari, the lone medal winner for India in the millennium Olympics, and the
first woman from India to ever win a medal, is employed at which Central
Government Corporation –Food Corporation of India

2. First there was Bridgestone, and then Mitsubishi; what giant automaker of Japan was
embroiled, recently, in a quality-related controversy?
Toyota
3. The Times of India launched its latest edition in which city?
Coimbatore
4. Which famous fashion accessories House first started as leather goods shop in
Florence in 1921?
Gucci
 5. Uncle Pai is associated with which once roaringly successful publishers of children's
literature?
Tinkle
6. Which international airline uses the slogan "Smooth As Silk" in its advertisements?
Thai Air
7. 7. Which TV programme currently aired in India, is sponsored by a) Colgate b) Bajaj
c) Dettol and d) LG?
KBC
8. Who are the makers of the soft contact lens "Accuvue"?
J&J
9. Named "Manager of the Century" by the business magazine "Fortune", he was
recently in India. Whois he?
Jack Welch

A and B Can fill a cistern in 7.5 mins n 5 mins respectively n C can carry off 14 litres per minute .If
the cistern is already full and all the three pipes are opened , then it is emptied in1 hour.How many
litres can it hold ?

Let x be cistern capacity.

a=Amt per liter of Pipe1= x/7.5
b=Amt per liter of Pipe2= x/5
c=Amt per liter of Pipe3= -14

[-x/(a+b+c)]= 60 {Because 1 hour = 60mins}

Solving we get x= 40.

IMPORTANT BANKING ABBREVIATIONS ~ ~ ~

1. NABARD - National Bank for
Agricultural & Rural Development
2. RTGS - Real Time Gross Settlement
3. NEFT - National Electronic Fund
Transfer
4. NAV - Net Asset Value
5. NPA - Non Performing Asset
6. ASBA - Account Supported by Blocked
Amount
7. BIFR - Board for Industrial and
Financial Reconstruction
8. CAMELS - Capital Adequacy, Asset
Quality, Management Earnings, Liquidity,
Systems & Controls
9. BCSBI - Banking Codes & Standard Board of
India
10. BIS – Bank for International
Settlement
11. BCBS – Basel Committee on Banking
Supervision
12. BOP - Balance of Payment
13. BOT - Balance of Trade
14. BPLR – Benchmark Prime Lending Rate
15. CCIL – Clearing Corporation of India Ltd.
16. CIBIL - Credit Information Bureau of India
Ltd.
17. CRISIL - Credit Rating Information
Services of India Ltd.
18. CBLO - Collateralised Borrowing &
Lending Obligation
19. CPI - Consumer Price Index
20. ADR – American Depository Receipts
21. GDR – Global Depository Receipts
22. ALM - Asset Liability Management
23. ARC – Asset Reconstruction
Companies
24. FINO - Financial Inclusion Network
Operation
25. CTT - Commodities Transaction Tax
26. CRM - Customer Relationship
Management
27. KYC - Know Your Customer
28. SLR - Statutory Liquidity Ratio
29. CRR - Cash Reserve Ratio
30. MSF - Marginal Standing Facility
31. REPO - Repurchase Option
32. NBFC - Non Banking Finance
Companies
33. OSMOS - Off-Site Monitoring &
Surveillance
34. IFSC - Indian Financial System Code
35. BSE - Bombay Stock Exchange
36. NSE - National Stock Exchange
37. SWIFT - Society for Worldwide
Interbank Financial Tele communication
38. FSLRC – Financial Sector Legislative
Reforms Commission
39. LAF – Liquidity Adjustment Facility
40. DRT – Debt Recovery Tribunals.

Economy: Regulators/Top Bodies

IMF Christine Lagarde
World Bank Jim Yong Kim.
WTO Roberto Azevedo (Brazil) replaced Pascal Lamy.
ADB Takehiko Nakao, Japan
RBI Raghuram Rajan replaced D.Subbarao as 23rd Governor of RBI
Studied @IIT Delhi, IIM-A
Was youngest ever chief economist @IMF
Served as chief economic advisor to Finance minister
Book: Fault Lines: How hidden fractures still threaten the world economy.
SEBI UK Sinha replaced C. B. Bhave
CCI Ashok Chawla
NABARD Snehlata Shrivastava
IRDATS Vijayan replaced J Hari Narayan
PFRDA Yogesh Agarwal
Forward Market commission Ramesh Abhishek
GST Panel Abdul Rahim Rather replaced Sushil Modi.
ICAI (Chartered accountants)Sub0dh Kumar Agrawal

Amrita Bharadwaj
Visits to India
US Vice Prez Biden
French President Hollande
UK PM David Cameroon
Egyptian President Morsi
Chinese Premier Li Keqiang
Liberian President Ellen Johnson
Afghani President Hamid Karzai
Visits from India
Pranab to Mauritius
Mohan to Japan, Thailand, Germany
Mohan to 68th Session of UN general assembly + Met Paki PM Sharif in Sep’13.
AK Antony to Singapore, China

when a certain number successively divide by 5 and 7 leaves remainder 3 and 4 respectively. what
is the remainder ,if the same number is divided by 35.
a)21
b)23
c)24
D)29
let us suppose the number to be n...so n=5p+3(p is d quotient when divided by 5)....now p=7a+4(a is the quotient
when divided by 7)...now substituting the value of p in eqn 1 we get 5(7a+4)+3=n....n=35a+23......when u divide n by
35 u get 23 as remainder....

total respondents mum mein 400 hai...(use set theory)

den watching all three 5%(400) to 20
watching I and ID 8%(400)i.e 32 therefore watching I and ID only is 32-20=12
watching ID and NH 6%(400)i.e. 24 therefore watching ID and NH only is 24-20=4
now 20+12+4+x=200(total ID people)
x(watching only ID)=164
total sample space=1000 therefore 0.164
 the revenue is in the form of this... 1,6,2,7,3,8... so on... anyone can see there are two series 1,2,3... n 6,7,8.. series
ka,sum karna hai bass ab... the que is till when... 2009 is not a,leap,year (not div by 4) so it has 365 days.. so 365 is
an,odd number... tell which series is occuring at odd places? 1,2,3 wali.. so this series will have 183 terms n the other
one will have 182.. series ka sum nikal,lo n then add them... be sure to subtract 15 from sum of 6,7,8... wali series
coz its starting from 6

1. Who is the CEO of Ogilvy & Mather?

2. Where is JWT headquartered?
3. Who is Diwan Arun Nanda?
4. Who is the founder of Mudra Communications Limited?
5. Name some major clients of McCann Erickson India.

1.Miles young 2.Newyork 3.Owner of Rediffusion Y&R Pvt Ltd. 4.A.G Krishnamurthy

Ajay buys a car paying 25% of the amount as down payment and takes loan for the remaining
amount at 9% annual interest rate for 4 years to be repaid by monthly instalment. Ajay paid Rs.
6000 as his first instalment. After paying instalments for two years, Ajay refinanced his remaining
loan amount at 6% annual interest rate for 3 years to be paid on easy monthly instalment. How
much money did Ajay pay as interest alone?
(A) Rs. 95235.7
(B) Rs. 102155.3
(C) Rs. 98000.0
(D) Rs. 104475.5
 I think the answer will be C,
Total money he will be paying in 4 years with a monthly installment of 6000 is 288000 which is the amount
inclusive of interest This way the interest for 4 years comes up to 76236. In addition to this 6% annual interest for
3 years on the remaining sum is 144000 will be adding both the sum will 102155.3.
P.S I know thats how not the way bank charge you. But I think thats the assumption The question setter had in
mind.

birds= orinthology; father of indian orinthology= allan octavian hume

insects= entamology

The Vice President of India Shri M. Hamid Ansari presented an “Amazing Indian Award” instituted by Times
Now channel to Ms Arunima Sinha, a brave girl who scaled Mount Everest despite being physically challenged.

1) Sudha Chandran - Dance & Movie - had lost her one leg. - Tamil/Kannada Movies
2) T.N.Balakrishna - Movie - was deaf - Kannada Movies
3) Pawan Kumar Sharma- Polio affected- National Role Model Awardee, Most Experienced an
International Para Sportsman in Table Tennis Game.
4) Prashant Karmakar- A Paralympic International Swimmer, Winner of Commenwealth and asian Games
medal.

Ravi Shankar, a senior Indian journalist working with a leading state-run English newspaper, was
presented with 'Friendship Award', China's highest honour for foreign experts for their contribution to
the country's economic and social development. (Feb 2014)

The ...................... dubbed Britain's version of the Us Federal Bureau of

Investigation (FBI) has been launched National Crime Agency

Eleanor Catton the 28-year old author from New Zealand has won the Man Booker prize
2013 for her
novel, The Luminaries published by Granta

Saudi Arabia has rejected a rotating seat at the Security Council, as a mark of protest
against the perceived inaction by the world body against Syria

Dubai unveiled 'world's largest' airport Al-Maktoum International airport, Jebel Ali, Dubai

Indian-origin doctor Jaswinder S Bamrah... Psychiatrist Consultant consultant psychiatrist in

Manchester, has bagged Asian Lite Professional Excellence Award for his contribution to the medical
field in the UK

United Nations Educational, Scientific and Cultural Organization's Inter-Governmental

Committee for the Safeguarding of Intangible Heritage has unanimously declared the
craft of making saris an "Intangible Cultural Heritage of Humanity Jamadani.. (
'Jama' meaning cloth and 'dana' meaning any small granule)

India will turn a new page in its long-standing ties with Maldives when it pledges a
second Advanced Light Helicopter..................., to the Maldives National Defence Force
(MNDF) Dhruv Advance Light Helicopter... Handed over by
Vice-Admiral Satish Soni

.................. the designer of the fabled AK-47 automatic rifle, died. He was 94, Mikhail Kalashnikov
Google has had many logos since its renaming from BackRub. The current official Google logo was
designed by Ruth Kedar, and is a wordmark based on the Catull typeface.[1] The company also
includes various modifications and/or humorous features, such as cartoon modifications of their logo for
use on holidays, birthdays of famous people, and major events, such as the Olympics.[2] [3]These
special logos, some designed by Dennis Hwang, have become known as Google Doodles.
Google began in March 1996 as a research project by Larry Page and Sergey Brin, Ph.D. students
[2] [48][49]
at Stanford University The name "Google" originated from a misspelling of "googol", which refers to
the number represented by a 1 followed by one-hundred zeros. Page and Brin write in their original paper
[50]
on PageRank: "We chose our systems name, Google, because it is a common spelling of googol, or
100
10 and fits well with our goal of building very large-scale search engines."

The new rupee design was created by D. Uday Kumar from IIT

Kitkat- the latest version (4.4)

A little girl came to India while her mother was in California. The little girl met with an accident
and she was rushed to a nearby hospital where she survived. The nurse working in the hospital
claimed, ‚ŹĹ“She is my daughter . How is it possible when her mother was still in California?
 1. The nurse was her father
2. The Nurse and the mother were twin sisters ... the Nurse would have let the other one adopt
here daughter. The little girl somehow came to know that her real mother is in India. She came
to India only to bump into her real(biological) mother at the hospital...

Logos by Raymond Loewy

Walter Landor

paul rand

Campaign by Lowe _ Daag Acche Hain- Surf Excel and one has won the famous Emvies

1-Honney Bunny-Idea 2-Tata Tea-Jaago Re 3-ICICI Pru- Bande Acche Hain

4- Daag Acche Hain-Surf Excel 5-Badhti Ka naam zindagi- Axis Bank

The "Koi Darr Nahin"- Lifebuoy was created by Lowe Lintas

$2000 facebook machines – Apple

because you have to – paypal

Mask bad photos with filters- instragram

We have a salad bar for some reason – pizza hut

Connect with people for no reason at all – linkediin

Interesting Ad Campaign - Creating Agencies Compilation:

1) Vodafone 'ZooZoo' : Ogilvy Mather.
2) Vodafone 'You & I' , the pug campaign : Ogilvy Mather
3) Airtel 'Har Ek Friend Zaroori Hota Hai' : Taproot , Lyrics : Amitabh Bhattacharya , Music: Ram
Sampath.
4) Airtel 'Jo Tera Hai Wo Mera Hai' : Taproot.
5) Idea 'Honey Bunny' : Lowe Lintas, Lyrics : Amitabh Bhattacharya , Music: Amit Trivedi
6) Cadbury Dairy Milk 'Kuch Meetha Ho Jaye' : Ogilvy Mather
7) Cadbury 5 Star 'Suresh Ramesh' : Ogilvy Mather
8) Amul Print ads : Dacunha Communications
9) Coca Cola 'Sunshine Wali Aasha' :McCann, Lyrics : Prasoon Joshi, Music : Shantanu Moitra
10) Thums up 'Aaj Kuch Toofani Karte Hain' : Leo Burnett

Write four analogies that best describe the situation 'Fee cut imposed on IIMs by the HRD
Minister.'

'A boss keeps blowing his top even at the slightest provocation'.
Pressure cooker letting off steam
koi haseena jab rooth jati hai to... aur bhi haseen ho jati hai
Egss still jumping in the water though they are boled
stray dog barking at every passerby with no rhyme or reason
Wife, A week before Anniversary...

If you take a marker and start from any corner of a cube, what is the maximum number of edges
you can trace if you never trace the same edge twice, never remove the marker from the cube and
never trace anywhere on the cube except for corners and edges?
MICAT 2004
rohan11590 Imagine one top corner of a cube. Start to your right. Cover the 4 edges in anti-clockwise
motion. Take the path down the edge through the same corner connecting the top face and bottom face
of the cube. Now, repeat the clockwise/anti-clockwise motion covering 4 more edges.
So, 4 + 1 + 4 = 9 edges in one go (adhering to the rules).
Richest 20% owns 80 % of global wealth: Credit Suisse

Banglore tops the list of 21 best business destinations in India ranked on the basis of
socio-economic and infrastructure factors in the list made by Global Initiative for
Restructuring Environment and Management (GIREM) and property
consultant DTZ
Cairn India ranked fastest growing energy firm in the world

Yuan is the second most-used currency in trade finance

A commercial version of India's low-cost Aakash tablet computer has been launched in
Britain at a cost of 30 pound.

Chairman of Xpro India Ltd. Siddhart Birla has took over as the President of FICCI

We Differentiate. We Communicate. We Lead. – MICA

A)oreo - ranbir
B)Avon - asin
C)Man Pasand bevarages - Sunny deol (leone - man force condoms)
D) Allied blenders and distillers (ABD) – Shikhar Dhawan

Virat Kholi has been appointed 'brand ambassador' of the Border Security Force (BSF)
Ruchira Khamboj currently the Chief of Protocol, has been appointed as the
next Permanent Representative of India to UNESCO

Anna Hazare has won $1,00,000 Allard prize for international integrity,
awarded by the University of British Columbia's (UBC) law alumnus Peter A
Allard. Hazare was presented the
award at a function held in Vancouver for his fight against corruption

Ravindra Kumar is the president of Indian News Paper Society. He is the editor of Statesman
The Press Council of India is a statutory body in India that governs the conduct of the print media.
Chairman of Press Council of India- Justice Markandey Katju.

Indian-American Emily Shah crowned Miss New Jersey USA in OCT2013

following in the footsteps of Nina Davuluri, who was crowned Miss America
recentl
Bangalore-based NGO Janaagraha has won the Google Global Impact Award for .......
Bangalore-based NGO Janaagraha has been awarded the Google Global Impact Award. In a release,
Janaagraha said the award was given “in recognition of its path-breaking hyper-local social change
network, www.ichangemycity.com, which connects citizens with the local government and
communities in their neighbourhood.”

According to The World Billionaire Census 2013, India has world's 6th largest group of
billionaires

Manipur's Manipuri Sankirtana is set to get UNESCO heritage tag

New developments in Defence

303 Black Panthersfirst fighter squadron for navy with MiG29

AadeshFast petrol Indian vessel for indian coast Guard.
Abhilash tommyNavy officer first indian to circum navigate the globe in 150 days.
C-154New interceptor boat for Coast guard. For Maharashtra coast.
Cheetal Helicopterlight utility, multi-role helicopter is a variant of the Cheetah helicopter being
manufactured by HAL, which is already operational in the high altitude regions.
Coast guardC402: Interceptor boat for coastguard.H191: air cushion vehicle. For helping small
boats in distress at sea
Daulat Beg oldi / Raki Nalain Ladakh. Chinese troops made intrusions here in Apr'13.
Dornier 228Maritime Surveillance aircraft. Indian donated them to Seychelles.
DRDONew Chief Avinash Chander
Ekuverin2012Joint army exercise: India and Maldives @Belgaum
GSAT7For Navy, by ISROSent to space via Ariane 5 rocket, from French Guiana (S.America)
Haft-4Nuke capable Paki Missile. 900km range
INS SindhurakshakSubmarine. Sunk because of accident.
INS TrikhandBy Russia. Stealth frigate for Indian navy
INS VikramadityaRussia's Admiral Gorshkov carrier.Likely to join by 2013 end.
INS Vikrant1961: we bought first aircraft carrier INS vikrant1997: it was decommissionedAug'13:
New INS Vikrant launched. India's first Indigenous aircraft carrier. Will join active navy duty from
2018
Iron Fist 2013Exercise in Pokharan by Indian Airforce.
IzumoJapan's biggest ever naval warship since WW2.
Jamaran-2Iran's destroyer ship with guided missile. Deployed in Caspian sea.
July 26Kargil Victory day
K15Submarine launched missile. Range 1500km
Machhalipattnam, AndhraDRDO setting up new missile testing range here.
MIRVMultiple independently targetable vehicles by DRDO.
NCTCWill function under IB.
NirbhaySurface to Surface subsonic cruise missile
NirbhayDRDO's long range sub sonic missile. 1000km range.
Nomadic ElephantJoint training exercise between Indian and Mongolian army
NorwayBecomes the first NATO country to make military service compulsory for both men and
women
Operation three starCodename for Afzal guru's hanging.
OSA AK-MSurface to air missile for Indian airforce.
PAC-3Japan's Anti-Missile Air Defense Units Deployed After North-Korea warned South-Koreans for
a War in April-2013.
Prithvi IINuke capable, Surface to SurfaceRange 350kmsBy DRDO under Integrated guided missile
Development program
Qaher F313Iran's indigenous stealth fighter jet
Raj-rathanInshore petrol vessel for coast guard.
Rudra helicopterFirst Indigenous Attack heli. With missiles. They're weaponized version of Dhruva
helicopter by HAL Bangalore.
S-3002Russia will sell these anti-aircraft missiles to Iran
Unha-3N.Korea, Long range rocket with 3000km range

Man booker winner (Indian) and Book which won the award
A) Salman Rushdie midnights children
b) Arundhati Roy – The God of Small things
c) Kiran Desai The inheritance of Loss
d) Aravind Adiga – White Tiger

Country which attracts highest number of tourist in the world in 2013 is?
The most visited city is Bangkok,, but the most visited country is France, second is the US

Ders a hostel wid 100 rums one studnt/ rum..... warden asks everyone to cum out one day n asks
each studnts to go to der rum & mutiples of der rum nos. n change the position of the door of the
rooms..... eg. student of room 2 will go to rum no 2,4,6,8,.....98,100. Note; changing position of the
door means if d door is open close it & if close open it . if initially all doors r closed how many doors
r open after d full process is over ??
10
a door will be closed only if even no of students visit d door ..... Since no of stdnt visiting d door is ruled
by d no of factors of the room no ..... therefore only the room no with even no of factors will be closed
rest all open.....

Father of the Nation is an honorific title given to a man considered the driving force behind the
establishment of his country, state or nation
Who will be hosting the 86th Academy Awards this year?
Oscar winner Anne Hathaway has signed on to present at this year’s Academy Awards ceremony. The
producers of the 86th annual show, Craig Zadan and Neil Meron, announced the news that the actress
will be featured as a presenter during the telecast.
The 86th Oscar telecast, which will air on Sunday, March 2 on ABC, will be hosted by Ellen DeGeneres.

which pr and ad company was given the charge to handle rahul gandhi's election campaign??
Genesis Burson-Marsteller and dentsu..

for NAMO.....Piyush Pandey, Prasoon Joshi and madras cafe fame director Soojit Sircar are appointed.
O&M

taproot's 51% shares are occupied by dentsu.

Patient needs a stool test

Patient will be associated with water
Patients need drips
A patient dribbles from mouth
Q2) You can displace a copy
You can have a cold copy of something
Copy means imitate
You can always have a fresh copy of something
Q3) puppy cakes and pluck it cakes are types of cakes
Flour is used for baking cakes
Cake cover is made up of glass available in markets

CLUES ALTERNATIVES
1. Stool A. Drool
2.Water B.Ball
3.Drip C.Patient
4.Dribble D.Blue
E.Test
q3).
CLUES ALTERNATIVES
1.Pup a.Dog
2.Flour b.Cup
3.Cover c.Bed
4.Pluck d.Cake
e.Sun
which two ad agency giants merged diz year>??
New York based-Omnicom Group and Paris-based Publicis Groupe
The company will be called Publicis Omnicom Group and be led by Omnicom CEO John Wren and Publicis
CEO Maurice Levy. They will be co-chief executives.

more than half the population of india is _____ yrs. and about 40% of the population is _____yrs?
a. below 25; below 18

q1).
CLUES ALTERNATIVES
1.LEG a.arm
2.protect b.spoil
3.wing c.bird
4.mar d.man
e.last
Q3).
CLUES ALTERNATIVES
1. FAIR A. TRUST
2. CARE B. LOVE
3. WARM C. DUSKY
4.FALL D. SNOW
E. COLD
Q4).
CLUES ALTERNATIVES
1. PUNISHMENT A. SNORE
2. SLEEP B. NAP
3. LINEN C. GOWN
4. DOWN D. LIE
Q5).
CLUES ALTERNATIVES
1. DRAFT A. OVER
2. ROVE B. ROLE
3. BOARD C. IRON
4. END D. TUNNEL
E. ROUGH
Q6).
CLUES ALTERNATIVES
1. GUM A. RESIN
2. SNOW B. LID
3. FOOT C. BOOT
4.TRUNK D. BEAR
E. TREE
Who has acquired the Transmission and Distribution business of Hyderabad based Vijai Electricals ?
Toshiba

Which Indian businessman's IT account was hacked by a Hyderabad based CA student and has been
caught ? anil ambani!

As per the new Companies Act, what is the minimum number of women directors mandatory in a
Company Board of Directors ? 1

Which publication has the slogan 'Capitalist Too Forbes

With which IT company would you associate Eliza , a blonde humanoid that can answer upto 1 lakh
emails, and 67,000 phone calls every day ? IPSOFT

Which business magazine has been sold by ABP to an undisclosed buyer ? Business World

Margo and Neem were age old brands of Calcutta Chemicals..Now who owns these brands - Jyothi
Labs

' Grand brand ____' by Balasubramanian and Ramakrishnan is a book about what or whom ? Rajni –
Rajnikant

Which husband and wife were the highest paid corporate executives in India last year ? Kalanithi
Maran and Kavery Maran Sun Group

Which video game launched totted up 1 Bn $ sales in 3 days, which is the fastest by any
entertainment property, incl films ? grand theft auto 5

Name the businessman of Indian origin behind Fairfax, the company that has acquired Blackberry
prem watsa

What is the name of the tool started by Google for creating and comparing Governments across the
world ? Constitute

1).EYES A. SEA
2).ROCK B. FAMOUS
3).HAIR C.BAND
4).SAFE D.AIR
E.LOCK

Surendranath Banerjee it is indian national association

The Home Rule League was founded by b) Annie Besant

Which newspaper was started by Balgangadhar Tilak, known as Lokmanya, to serve the cause of the
Indian freedom struggle? d) Keshari

Who was assigned the task of partitioning India in 1947? Sir Cyril Radcliffe

The first Indian National Army was founded by Capt Mohan Singh

The famous movement launched by Gandhi to break salt law was Civil Disobedience Movement

When the first non-cooperation movement started in India? September 1920

Who won the following awards at 60th national Awards 2013

1)Best Film Paan Singh Tomar
2) Best director Shivaji Lotan Patil for Dhag (Marathi)
3) Best Actor Vikram Gokhale and Irrfan Khan
4) Best Actress Usha Jadhav, Dhag
5)Best Music Director Shailendra Barve

Name the official title sponsor

1) Miss India
2) Filmfare
3) IPL
4) Indian cricket team

OBCs earning over Rs 6 lakh annually will not be eligible for reservations in
jobs and education with a group of ministers deciding to raise the 'creamy
layer' bar from Rs 4.50 lakh as part of the revision done every four years

Renowned space scientist UR RAO has been inducted into the highly coveted
"Satellite Hall of Fame", Washington, by the Society of Satellite Professionals
International

Lata Mangeshkar presented 'Pt Hridaynath Lifetime Achievement Award' to Amitabh Bachan

The Indian pharmaceutical industry and health aid agencies have welcomed the judgment of the
Supreme Court which has upheld the refusal by the Patent Office to grant multi-national pharma
giant Novartis a patent for the beta-polymorphic form of imatinib mesylate sold as Glivec and used
in the treatment of cancer.
The difference between:
1. Publishing & Printing.
2. Growth & Development,
3. Punchline & Tagline
4. Marketing & sales

NotSoPagalGuy

4) Sales: its about selling a product, making the people buy it and managing the logistics.
Marketing: Its about managing an brand, make a product or an idea reach out to public...
1) Publishing: It about preparing and issuing something for public distribution/sale and marketing it.
Printing : It about putting something in paper. Eg: Currency notes are printed but they are not published
2) Growth: It denotes something that grows larger/bigger/wider. Its a visible change
Development: Development is about progression over a period of time. Its not visible always. Its also depends on
the functions and activities.
Eg: A food chain opening 10 branches denotes its growth.
A food chain opening 10 branches and making profit and functioning efficiently is development.

Slogans express a company or product's stand or goal. Theywww.differencebetween.net/language/difference-

between-can-and-may/...">can be any expression, saying, idiom, phrase, or trademark that can distinguish
a product, making it notable. They are the foundations of a company's marketing strategy and help to
develop trust and confidence in the company and its products.
Taglines are repeated messages that identify a product or a company. Each tagline is a brief phrase that
is used in marketing and advertising to aid in the promotion of the company name and its products.
Taglines are developed for the purpose of creating a memorable phrase that will make a product known
and reinforce it in the consumers' memories

amritaonl9

1. A tagline can be a brief phrase, idiom, saying, or any expression that is used in marketing and advertising to help
promote a company or product. A slogan can be any expression or phrase which is used in marketing and
advertising as well as in political, religious, and other purposes.
2. A tagline is used to define a product or company while a slogan is used to define a certain campaign where the
company is taking part in.
3. A tagline usually lasts for a long time, while a slogan can be short lived or long lasting depending on its success.
4. Although both are used to promote products, taglines are gearedwww.differencebetween.net/language/difference-
between-towards-and-towa...">towardsmaking a distinct impression with an audience that stays with the audience's
memory, whereas slogans are more subtle.