“A STUDY ON IMPACT OF SOCIAL NETWORK ON YOUTH IN VANIYAMBADI”
1. Abarana.M 2.Ashwini .M.K 3.Anburaj.A
MBA I Year Student, Priyadarshini Engineering College, Vaniyambadi, Vellore Dt.
INTRODUCTION TO THE STUDY
Social network phenomenon has emerged
over the past ten to fifteen years, In that
time. social networking sites has grown
from niche to mass online activity, In
which millions of internet users are
engaged both in the leisure time and in the
work time. This study focuses on the
impact of social networking sites on youth
in both the negative as well as in the
positive phase.
Social media impact on youth both ends in
good and bad social media is one of the
most influences impacting source
throughout the world including Indian
people. Social Networks are the recent form
of medium having many features and
characteristics. It have many facilities on
same channel like as communicating ,
texting, images sharing, audio & video
sharing and linking with all over the world.
Social Network has both positive as
well as the negative impact on its user. It
attracts the youngsters with its cool features
and It impacts upon the organizations who
need to remain relevant to a new generation.
The researcher brings the various
social network preference among the youth
and also what are the basis on which they
joins.. Social media is most recent form of
media and having many features and
characteristics. It have many facilities on
same channel like as communicating
,texting, images sharing , audio and video
sharing , fast publishing, linking with all
over world, direct connecting. It is also
cheapest fast access to the world so it is very
important for all age of peoples. Its use is
increasing day by day with high rate in all
over the world. Majority of youth is shifting
speedily from electronic media like as
television viewers and radio listeners to the
social media among all age of group. Youth
rate is very much to shifting into social
media so its influences are much on youth.
This craze of social media has led to a host
of question regarding its impact on society,
while it is agreed that the social media
affects people’s living styles and it is an
ongoing process to identify the nature of
these influence in every society and country
specially on youth .this study also focused messages, social network is beneficial for
the influences of social media. youth in the field of education, social
network deteriorating social norms, social
ABSTRACT
network is affecting negatively on study of
Social Networking sites provide a youth. Social network promotes unethical
platform for discussion on burning issues pictures, video clips and images among
that has been overlooked in today’s youth, anti-religious post and links create
scenario. This research is conducted to hatred among peoples of different
check the impact of social networking sites communities.
in the changing mind-set of the youth. It is
OBJECTIVES OF THE STUDY
survey type research and data was collected
through the questionnaire. 150 sampled PRIMARY OBJECTIVE:
youth fill the questionnaire, while non-
To analyse the impact of social network
random sampling techniques was applied to
among youth in Vaniyambadi.
select sample units. The main objectives
were as To find out the various social SECONDARY OBJECTIVES:
networking media used by the youth, To
 To find out the various social
evaluate the various ways the youth use
networking media used by the youth.
social network media, To ascertain how the
use of social network affects the lifestyle of  To evaluate the various ways the youth
the youth. Collected data was analyzed in use social network media.
term of frequency, percentage, chi-square,
 To ascertain how the use of social media
anova.Findings show that the Majority of
affects the lifestyle of the youth.
the respondents show the agreements with
these influences of social network. SCOPE OF THE STUDY
Respondents opine Face book as their
This study highlights positive and negative
favorite social network form, and then the
impact of the social media on the youth .The
like Skype as second popular form of social
study also highlights how it affects the
network, the primary place for them, 46
lifestyle of the youth and it also throws the
percent responded connect social network in
light on the attitude of the youth towards the
educational institution computer labs,
social media and their most preferable form
mainstream responded as informative links
of social network in vaniyambadi region.
share, respondents Face main problem
during use of social network are unwanted
LIMITATIONS OF THE STUDY as the nature of the interaction allowed by
the web. There are ways to increase the
 The research is limited to
performance by improving the technical
vaniyambadi only.
limitations which depends on having a
 The study is limited to 150 readily available infrastructure that can
respondents and for four months. deliver more data faster and reliably, called
 This study is restricted only for Broadband.
youth (Age group of 18-29). It is evident that there exists a
 Due to time constraint, it was relation between social media and their
difficult to go in-depth interview impact on the youth‘s change in behaviour.
with respondents. Consequently, messages can reach
audiences and target groups in real time and
REVIEW OF LITERATURE
they can generate changes and tendencies.
Today, young generations grow up having
Social media is the integration of
great contact with different kinds of social
digital media including combinations of
media. They are easily acquiring ―digital
electronic texts, graphics, moving images
literacy and live in a digital world to which
and sound into a structured computerized
adults are only naturalized citizens‘.
environment that allows people to interact
Tapscott (1998) talks of growing up
with the data for appropriate purposes. The
in a digital environment referring to the
digital environment can include the internet,
youth as the Net Generation. Children are
telecoms and interactive digital television.
socializing in a hybrid virtual space,
The web is becoming part of general
learning in innovative ways, creating a new
business for communication, sales and
language and practicing multicultural values
services. It is changing business practices.
(Tappscott, 1998). The main characteristics
Its technical limitations affect the amount of
of the ―N-Geculture are: independence,
material and speed of access to material. The
emotional and intellectual openness,
web primarily depends on phone line
inclusion, free expression and strong views,
connections, so the better these are across a
innovative, preoccupation with maturity,
territory, the more reliable the service. The
pleasure by the investigation, immediacy,
inherent limitations of passing large
and sensitivity to corporate interest,
amounts of digital information down phone
authentication, and trust. (Tapscott, 1998 pp.
lines have affected the type and quality of
62-69). Survey results suggest that gaps
media that can be used effectively, as well
between parents and children happens in
different ways: Internet expertise, awareness UNIT OF ANALYSIS:
of risk, acknowledgement of domestic
Individual analysis:
regulations in place, and in what parents
believe their children are doing versus what Data gathered from each
they are actually doing (Livingstone and individual and treated each response as an
Bober, 2005). individual data source.

SAMPLING:
RESEARCH METHODOLOGY
Sampling is the method of

RESEARCH DESIGN: collecting data from the large population.

Research design can be It is the process of selecting a sufficient

simply put as the framework and the study it number of elements from the population.

is the guidelines for the collection and The study of relationship existing between

analysis of data. The researcher has chosen the population and the samples drawn from

the descriptive research. The descriptive the population is called sampling.

research is the description of the state of Sampling area:

affairs (facts) exists in the present.
The field of study is
PILOT STUDY: Vaniyambadi.
Sample size:
The researcher has taken 50 The sample size of the
researcher 150.
respondents from vaniyambadi for
preliminary investigation. SAMPLING TECHNIQUE:

RESEARCH INFLUENCE: Non Probability sampling:

It has minimal influence on In non probability

the research. sampling designs, the elements in the

population do not have any probabilities
STUDY SETTING:
attached to their being chosen as sample

Non-contrived: subjects. This means the findings from the

The research can be done in
natural environment where the work
proceeds with correlation study.
study of the sample cannot be confidently
generalized to the population.
Convenient sampling:
 The convenience
sampling refers to the collection
information from the members of population
who are conveniently available to provide it.
DATA COLLECTION METHOD
The task of the data collection begins
after a researcher problem has been designed
and checked out. There are two types of data
namely primary data and secondary data.
PRIMARY DATA:
Information collected
hand by the researcher directly on the
variables or the customer is known as
primary data.
Questionnaire method:
The researcher has framed
questionnaire to collect information
from the respondents.
Instrument design:
 Open ended question
 Closed ended question
 Multiple choice question
 Dichotomous
 Likert scale
Open ended questions:
Open ended questions allow
respondents o answer them
anyway they choose.
Closed ended question:
of
Close ended question would
ask the respondents to make the
choices among the set of alternatives
given by the researcher.
Multiple choice question:
These questions consists of
many answers. The respondents have
to select one of these.
Dichotomous questions:
first
It means two alternatives are
given, a positive and a negative one.
Likert scale questions:
The likert scale is designed to
examine how strongly subjects agree or
disagree with statement on a 5 point scale.
SECONDARY DATA:
Secondary data are those which have
been already collected analyzed by some
earlier agency for its own use. Later the
same data are used by a different agency.
Information collected from already available
sources such as collected from records on
internet.
Time horizon:
Cross sectional horizon:
in
A study can be done in which the
data gathered just at once, perhaps of days
or weeks, months in order to answer a  It was found that 63% of the
research question. respondents are in the age group of
21-23.
TOOLS FOR ANALYSIS
 It was found that 43% of the

 Percentage analysis respondents are post graduates.

 Chi-Square test  It was found that 49% of the

 ANOVA respondents use whatsapp,

 It was found that 32% of the
respondents choose social media on
ASYMP.
SIG. the basis of their family
(2- recommendation.
VALUE DF SIDED)  It was found that 32% of the
Pearson Chi-
19.063a 12 .087 respondents agree with the social
Square
Likelihood media is beneficiary.
16.575 12 .166
Ratio  It was found that 32% of the
Linear-by-
respondents agree that the social
Linear 2.891 1 .089
Association media is the waste of time.
N of Valid  It was found that 38% of the
150
Cases respondents neither agree nor
disagree with the social media
deteriorate the social norms.
CONCLUSION:
 It was found that 25% of the
Significance value .087 >.05,
respondents strongly agree with the
Therefore H1 is accepted. H1= There
social media necessary for today’s
is association of the education level
youth.
of respondents with the selection of
 It was found that 32% of the
the social media forms
respondents agree with the social
media creates negative effect on the
FINDINGS
youth routine.
 It was found that 58% of the  It was found that 33% of the
respondents are female. respondents agree with the social
 It was found that 81% of the media promotes unethical pictures,
respondents are unmarried. videos, images among youth.
 It was found that 29% of the media creates the place to search
respondents disagree with the social business and advertise.
media creating confusion and  It was found that 30% of the
ambiguity in the minds of the youth. respondents neither agree nor
 It was found that 28% of the youth disagree with the social media
thinks that irrelevant posts creates connects the gender and family.
hatred among the youth.  It was found that 28% of the
 It was found that 27% of the respondents strongly agree with the
respondents disagree with lose of social media creating global culture
relationship through social media. awareness.
 It was found that 30% of the  It was found that 33% of the
respondents disagree with the social respondents agree with the social
media creates the awareness of new media affects indirectly on
trends. playground and physical activity
 It was found that 26% of the among youth.
respondents neither agree nor  It was found that 30% of the
disagree with the social media is the respondents agrees with social media
source of knowledge and builds new relations.
information.  It was found that 33% of the
 It was found that 29% of the respondents neither agree nor
respondents strongly agree with the disagree with the social media
social media is connecting people all creates misinterpretation of reality.
over the world.  It was found that 34% of the
 It was found that 30% of the respondents agree with the social
respondents strongly agree with the media as the place to show
social media is essential for the creativity.
current news update.  It was found that 29% of the
 It was found that 28% of the respondents neither agree nor
respondents agree with the social disagree with the privacy is intruded
media plays a key role to create in the social media.
political awareness.  It was found that 27% of the
 It was found that 40% of the respondents strongly agree that the
respondents agree that the social social media encourages poor
grammar and spellings.
  It was found that there is a
relationship between the education
and the selection of the social media
form.
 It was found that there is significant
relationship between age and lose of
relationship in social media.
SUGGESTIONS
 After getting all findings and
discussed the conclusion of collected
data the researcher recommend some
measures to use of social media in
right direction and utilize social
media favorable and appropriate
manner to its users.
 Positive use of social media can
develop the youth’s academic career,
their skills, better living style, to
adopt new trends, fashion, and
anthropology so on. Social media is
recent and most favorite form of
media.
 it is a useful tool for youth so its use
is essential to get information and
knowledge when youth going to
connect the social media should keep
in mind that basic purpose to usage
and always remember that they are
going to share the information or
links are not only for their
gratification and interest but also for
all their contacts and friends
community, so be carefully utilize
with social responsibility, ethically,
religiously and politically
appropriate links should be share.
 Keep in mind the society standards,
social norms, values and do not share
the links that create hatred different
communities among the different
segments, groups, sects, religions,
cultures and races. The relevant
information should be preferred on
social media sites.
CONCLUSION
The majority of the respondents
were students while a smaller proportion
were the people belonging to different
employee groups. This shows that the use of
social media is widely used by all the
segmented youngsters The majority of the
respondents were students while a smaller
proportion were the people belonging to
different employee groups. This shows that
the use of social media is widely used by all
the segmented youngsters. This research
finds that the excessive users in the
educational computer labs use the social
media forms for comments, chatting, image
and video sharing and texting etc. This
average touches the majority of sampled
population. This shows that they ignore their
primary focus on their study and research
related activities while utilizing the facility
of internet in connecting with their friends
on the social media. social media is affecting
the life of the youth, the sampled youth
population is continuously using the social
networks. The negative images, messages,
video links, voice messages are creating
negative influence in the society and social
groups at the minor level.
BIBLIOGRAPHY
BOOKS
UMA SEKARAN-Research
Methods for business Fourth Edition 2008.
KOTHARI C.R., “Research
Methodology” Vishwa 55 publication, 2nd
Edition.
KOTLER ,PHILIP,”Marketing
Management”,Prentice hall of India
Pvt.Ltd.New Delhu,9th edition.
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