Hitachi Content Platform and uses cases

Alexander Charry
Manager of Presales and Sales Consultant
Spanish South America - SSA

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The CIO’s Dilemma?

Reduce cost? Improve TCO and

ROI?

Prepare for IoT Implement a

and the future? Private Cloud?

Implement
Hadoop/Spark? Gain Business
Insight?

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More…….
What is Pentaho Software?
A modern, comprehensive Data Integration and Business Analytics Platform that easily
accesses, manages and blends any data from any source. Then quickly turns that data into
insights using our full suite of business analytics, which can be seamlessly integrated into other
applications.

Financial Services Energy & Industrial Healthcare

• Compliance • Harness Machine, • Quality of Care Analytics
• Fraud Detection Sensor, Smart Meter • Blending Patient and
• Customer 360 • Predictive Maintenance Business Information

Retail Technology Telecom

• Customer 360 View • Embedded Analytics in • Churn Reduction
• Loyalty Programs Software & SaaS • Capacity Utilization &
• Monetizing Data • Monetize Data Planning
• Cyber Protection

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What does Pentaho do?

The Business User

Pentaho is a big data integration and analytics platform. We
help companies integrate multiple data sources, wherever
they come from – structured or unstructured. We blend the
data in to a single environment. We help companies blend
data sources to gain valuable insight in to their data. Finally,
Pentaho is a total solution company to our customers by
providing the services, training and architecture support to
ensure customer success.
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Maturity Model Stages for Digital
Transformation, Outcomes
Adoption of Analytics is a progressive approach, with each step building on the prior. Each
step requires an assessment of value to the business to ensure the next step in this
progression is appropriate
Foresight
Insight

Hindsight
Value

6.
Artificial
5.
Intelligence
Prescriptive
4.
Analytics
Predictive
3.
Analytics
Trends
2.
Correlation
Descriptive
1.
Analytics
Reporting
Dashboards Complexity, speed to information Chart: IDC
 Pentaho Business Analytics Platform

Data Engineer Data Analyst / Data Scientist Business Analyst Consumer

Data Engineer Data Analyst / Data Scientist Business Analyst Consumer

Interactive Query and Custom and Self-Service

Production Reporting
Analysis Dashboards

Pentaho Data Integration

Data Preparation | Integrated Machine Learning
learning

OPEN AND EMBEDDABLE

Operational Data Big Data Data Stream Public/Private Clouds

Operational Data Big Data Data Stream Public/Private Clouds
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 Hitachi Analytic Platform Components
Delivering all the required elements for success

Pentaho Visualization
Internal Data
• Customer Output

Content Platform
• Sales Content Intelligence – Metadata Management, Enterprise Search • Discovery
• Network • Historical
• Content-related Pentaho PDI Hitachi
Results
metadata Data Analytics • Predictive
Advanced Data Data Science ML
Pentaho Data Models
Base Algorithms
Exploration • Prescriptive
External Data Hitachi Streaming
and Discovery
Interactive (R, Weka,
Models
• Structured Data Platform Analysis Python, Caffe)
(HSDP) (RDBMS)
• Unstructured
(social media)
• Psychographic & Data Lake
Third Party Behavioral
Products Legend:

Real-time Data Exploration Interactive Data Reporting &

Data Analytics Visualization
Streaming Analytics & Discovery Analysis Science

Content Platform, Content Intelligence

Storage and Compute

© 2016 Hitachi. All rights reserved. Proprietary and confidential.
Pentaho Component Overview
Pentaho Analyzer Pentaho Enterprise and Pentaho Dashboards
Interactive Reports

• Visual data exploration • Both ad hoc and distributed reporting • Self-service dashboard builder
• Ad hoc analysis • Drag and drop interactive reporting • Content linking and drill through
• Interactive charts and visualizations • Pixel-perfect enterprise reports • Highly customized mash-ups

Pentaho Data Integration Pentaho for Big Data Pentaho Data Mining and
MapReduce & Instaview Predictive Analytics

• Visual development for big data

• Visual Interface for Developing MR • Model construction and evaluation
• Broad connectivity
• Self-service big data discovery • Learning schemes
• Data quality and enrichment
• Big data access to Data Analysts • Integration with 3rd party models
• Integrated scheduling using PMML
• Security integration © Hitachi Vantara Corporation 2017. All Rights Reserved
Over 2,000 Customers

Financial Services Retail Internet

Technology Healthcare/Medical Media/Entertainment

Government Manufacturing Energy

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Pentaho LATAM
Market Competitive Landscape
Hitachi Pentaho

DI vendors adding bolt-on data Standalone vendors introduce BI vendors extending products
prep tools to traditional ETL. best-of-breed data prep. with new data prep capabilities.

Data Engineering Data Prep Analytics

Data Discovery Analysis

Ingestion Processing Blending Data Delivery / Analysis & Dashboards

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Competitors

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Competitors

▪ Strengths ▪ Weakness
▪ Priorities are big data projects and the ▪ Customer experience
IoT
▪ Support, product quality and migration
▪ Strong presence in the OEM and experience
embedded BI market
▪ Ease of use is a top concern for Pentaho's
▪ Data access and integration is a top customers
reason why customers choose
Pentaho
▪ Mature data access and deep data
transformation capabilities (provided
by Pentaho Data Integration [PDI] and
advanced analytic capabilities
(through the Data Science Pack)
© Hitachi Vantara Corporation 2017. All Rights Reserved
Competitors

▪ Strengths ▪ Weakness

▪ Embedded BI and traditional styles of ▪ Product quality and support

analysis are rated as platform
strengths and the company is steadily ▪ Many organizations still see Pentaho as an
shifting to big data initiatives open-source BI pure-play vendor

▪ Data access and integration is a top ▪ Partners needs to be able to support more
reason why customers choose advanced initiatives leveraging the
Pentaho platform's capabilities, including Big Data

▪ Customers are generally satisfied with

the cost/value proposition of Pentaho

▪ Addresses the needs of data

scientists © Hitachi Vantara Corporation 2017. All Rights Reserved
Competitors

▪ Strengths ▪ Weakness

▪ Focus on "helping people see and ▪ Limited product line focused on data
understand their data.“ discovery

▪ Decentralized and governed data ▪ IT-developed reports and dashboards,

discovery use cases traditional styles of analysis, metadata
management, development and integration,
▪ Highest scores in terms of breadth BI platform administration, embedded BI
and ease of use and collaboration are rated as weaker
capabilities

▪ Limited advanced analytics capabilities

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Competitors

▪ Strengths ▪ Weakness

▪ Interactive and intuitive data ▪ The cost of software is a barrier to wider

discovery deployment

▪ Enable business users to easily ▪ Software limitations to scale deployments

access, prepare and analyze their
data without the need for coding ▪ Tableau still has weaknesses in the area of
data integration across data sources
▪ Decentralized and governed data
discovery use cases ▪ Tableau is more a front-end visualization

▪ Diverse range of data source

connectivity

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Competitors

▪ Strengths ▪ Weakness

▪ Stronger ability to support multiple ▪ Multiples products – Qlik View and Qlik
data sources, a robust calculation Sense are the must important
engine and associative filtering and
search ▪ Cost of software - in larger deployments (of
more than 500 users), its pricing is 70%
▪ Ease of use higher than chief competitor Tableau and
almost double of Microsoft
▪ Rapid implementation approach and
an in-memory engine that can handle ▪ Customer support
complex data sources and
applications ▪ Some functionality gaps — most notably in
terms of mobile, advanced analytics,
scheduling and collaboration
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Competitors

▪ Strengths ▪ Weakness

▪ One of the lowest-priced solutions on ▪ Inability to support a large number of users

the market is a limitation to broader deployment

▪ Ease of use for business users ▪ Advanced analytics

▪ Availability of skilled resources ▪ Mainly being used for parameterized reports

and dashboards
▪ Prebuilt connectors, reports and
dashboards - Facebook, Salesforce, ▪ Sales experience - frequent changes in
Dynamics CRM, Google Analytics, pricing and packaging, as well the lack of a
Zendesk and Marketo BI and analytics-focused sales force

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Competitors

▪ Strengths ▪ Weakness

▪ Prebuilt solutions for industry verticals ▪ Sales experience - presales, contract

negotiation and postsales experience
▪ Advanced analytics capabilities
require no programming and are ▪ License cost
available via a visual
▪ Product quality, technical support and
▪ Performance and ability to scale to migration experience
large data volumes
▪ Ease of use for implementation and
administration

▪ Data preparation process is not as

seamless as in competing tools
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Competitors

▪ Strengths ▪ Weakness

▪ SAP Lumira's advanced self-service ▪ Analytic dashboards are identified as one of

data preparation and Infographics the weaker components of the platform
features; smart data discovery, by
integrating Predictive Analytics ▪ Additional license and maintenance costs
when considering upgrading
▪ SAP BusinessObjects BI is
predominantly used for large customer ▪ It is mostly used for large IT-managed
deployments enterprise with traditional-style analysis and
reporting-centric use cases

▪ It is not ease of use for end users, content

creation, and administration and
implementation
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Competitors

▪ Strengths ▪ Weakness

▪ SAP announced SAP Cloud for ▪ Several of SAP's BI and analytic

Analytics in 4Q15 — a full range of components were not considered, because
analytic capabilities running on the they do not fulfill the requirements for a
SAP Hana Cloud Platform modern, business-user-centric BI platform

▪ Integration with enterprise applications ▪ Customer experience

▪ Native Access to SAP Business ▪ Analytic dashboards are identified as one of

Warehouse and SAP Hana the weaker components of the platform

▪ SAP needs to further improve SAP Lumira

with respect to product quality and
functionality
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Competitors
▪ Strengths
▪ Is an enterprise-grade platform
▪ Its multisource, self-service data
preparation, advanced data
manipulation, native Hadoop access
and large in-memory columnar data
store give business users Tableau-like
data exploration, but on very large and
complex datasets
▪ Simplified and public pricing model
▪ ease of use for consumers,
functionality and for mobile
▪ Weakness
▪ More difficult to use than gold standard
products
▪ Sales execution and customer experience
▪ Complexity of analysis and ease of use
▪ Support (with time to resolution being the
most significant challenge), product quality
and ease of migration
© Hitachi Vantara Corporation 2017. All Rights Reserved
Competitors
▪ Strengths
▪ Is an enterprise-grade platform with
strong vision around governed data
discovery
▪ Strengths in enterprise features, such
as BI platform administration, internal
platform integration, metadata
management and traditional styles of
analysis
▪ Viewed as the vendor of choice when
enterprise requirements are complex
▪ Mobile capabilities and cloud
▪ Weakness
▪ Bad customer experience, including
support, product quality, a more difficult than
average migration experience, and below-
average achievement of business benefits
▪ Associated with "traditional BI“
▪ It is not ease of use for development, ease
of use for end users, and ease of
administration and implementation
© Hitachi Vantara Corporation 2017. All Rights Reserved
Competitors

▪ Strengths ▪ Weakness

▪ IBM is changing Cognos platform by ▪ Cloud-only nature of the platform and the
Watson Analytics absence of connectivity to on-premises
Cognos deployments
▪ Sales execution
▪ Scalability and ease of use when asked
▪ Combining embedded advanced about platform problems and limitations to
analytic functions with interactive wider deployment with Watson Analytics
visualization that can be further
explored through a natural-language
query interface

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Competitors

▪ Strengths ▪ Weakness

▪ Primarily used for large-scale, ▪ Complexity and cost of product line are
centrally provisioned systems-of- sources of customer concern
record reporting, most often in
companies that also deploy Oracle E- ▪ Oracle is very late to market with data
Business Suite discovery capabilities including Big Data
Discovery and cloud
▪ Leveraging Oracle applications

▪ Large set of global system integrators

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Thank You

© Hitachi Vantara Corporation 2017. All Rights Reserved

© Hitachi Vantara Corporation 2017. All Rights Reserved