4 Ways Business and Consumers can Take Back their Data in 2019

By: Michael Ashley

Source: The Entrepreneur

SUMMARY

A strong public movement against misappropriation of personal data has reached a breaking point.
Therefore, there are 4 things that you should know;

•Build Awareness as to How our Data Being Currently Monetized

> The first step toward changing this trend is generating attention around it. Of course, Nest is not alone
in its data mining practices. Digital search, retail and social media outfits have been doing this for years.

•Understand Just which Information is Being Collected About Us

> According to Grant, the more informed individuals and groups may be aware of these data acquisition
practices, many of us do not realize the full extent of this exploitation. It means that data sweeps are not
confined to our entries on popular sites. To begin with, information regularly collected about us every
day can include our location, browser type and links we click on, all of which can lead to a unique web
fingerprint offering an idiosyncratic self-portrait differentiating us from other web users.

•Become Part of the (business) solution, not the Problem

>According to NBC News, financial damages caused by data breaches are becoming ever more common
and devastating. Recognizing the "data" on the wall, Grant insists the status quo must change for
organizations to also avoid vulnerability to such losses. Though there are companies benefitting from the
current asymmetry of power, it ultimately could behoove virtually all enterprise organizations to
transform their operating models from one of laxer cybersecurity protocols to more safeguarding.

•Recognize more Empowering Ways to monetize our Data

>The status quo presents an inequitable, unsustainable power balance. A minority of companies profit
extraordinarily from others’ data, whether created at the individual or organizational level. Potentially
worse, ineffective cybersecurity safeguards routinely subject people and businesses to harmful
exposures, threatening everything from personal safety to critical intellectual property. The way we
move forward is to recognize the importance of data sovereignty for individuals and businesses alike.

CRITIQUE
This article is a big help for us to be knowledgeable on how we protect our personal data because
nowadays there are many hackers who stole our personal/business data and to secure our privacy. Build
awareness as to how our data being currently monetized and generating attention around it for us to
know what Internet of Things (IoT) providers obtain our private data and for us to avoid those
happenings. Understand every information that is being collected about us because it might eager to
track us or even follow us around the web. Instead of focusing to the problem we should find a solution
on how we prevent this kind of situation. It contributes knowledge to recognize more empowering ways
to monetize our personal/business data. We may not avoid the view data manipulation and insecurity
through the lens of good and evil. Therefore, it's a good thing that they take back its digital rights for the
security of everyone.