SHOP PUSO MO COMPANY

ROBINSON’S PLACE IMUS

CITY OF IMUS, CAVITE

09776880469

Shoppusomo@gmail.com

“Bili na habang meron pa”

Leslie A. Baltazar

Blk 1 Lot 11 Bonita Drive, Vista Bonita subd.

San Jose, Dasmarinas, Cavite

09776880469

lesliebaltazar2602@gmail.com

Disclaimer of Confidentiality

This Business Plan contains data that is confidential and a protected innovation of

Shop Puso Mo. Neither this Business Plan nor any of the information contained thus might

be repeated or revealed under any conditions without the express composed

authorization of Shop Puso Mo.

March 11, 2019

Mr. Francis Oliver Balsamo

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Executive Summary

Shop Puso Mo is a novelty shop located in Robinson's Place, Imus and specializes

in selling variety of items such as ballpen, coin purses, wallet, and an assortment of

trinkets. The store aims to provide items that is rarely able to found in malls nearby.

The Philippines is opening its gates for globalization and in this rush of new

products, we want to provide these products to the public. Because of the rise of the

internet age, people have been wanting more aesthetic items for them to showcase their

friends and the world. That is why the company sees it as a great opportunity to be able

to sell quality items in affordable price.

Although there are several competitors in the Robinson's Place, for Shop Puso Mo

utilizes the use of social media. As a form of advertisement the store will show its items

in Instagram, for the customers to be able to suggest or know what products are still

available in the store. This method will help the business to be able to provide and predict

the people’s desired items. Shop Puso Mo’s target market will be teenagers and adults.

Initial capital for the business if Php 22,000. This includes the cost of the goods,

contingency fund, transportation expenses, and other expenses. The expected weekly

income from the store is Php 22,000.

Industry Analysis
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In our current generation more and more people has been searching for alluring

beauty in items although, many stores are in this industry yet many of these have been

unavailable to provide such items at a lower price with the same high end quality.

Shop Puso Mo being a novelty shop will offer customers various items that will

peak their interest and be able to showcase the beauty and the uniqueness that Shop

Puso Mo offers for every people that pass by our store. These are our main type of

merchandise since there is a rapid increase of people wanting to publicize their life or

posting exquisite items, scenery, food, and moments in their life.

Rather than social affair crude materials and delivering merchandise, Shop Puso

Mo will purchase wallet-accommodating and quality items since purchasing products to

be sold is a lot less demanding thinking about the time, cash and exertion that can be

spared.

Shop Puso Mo wants to take advantage of merchandise industry factors:

1. More extensive extent of target showcase

2. Durable merchandise

3. Not all that much operational costs required

4. Less administrative guidelines required

5. Less demanding acknowledgment

6. Less demanding training, staffing, and preparing

Shop Puso Mo’s merchandise industry disadvantages:

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1. Can only with significant effort change in accordance with sell items out from

its topics

2. Slight contrariness with financial expansion

Target Customer Analysis

Shop Puso Mo will fulfill the need of paraphernalia of people that are mostly

interested in Aesthetic, Minimalist, and Novelty items. Youthful people,adults, and

understudies acknowledges this sort of assortment making them the objective client of

the organization.

Aesthetic and Minimalist items are one of the most searched items as of today

especially to the people who likes to collect picture worthy items, teenagers that are

passionate in having aesthetic objects, and adults who are concerned in the beauty of an

item. People today wants to have more minimalistic designs rather than huge ones due

to the spaces they have at home, offices, and other places. This will ease the finding of

products for the target customers.

Students with student friendly budget is also one of the target customers as

indicated above. One of Shop Puso Mo trademark is selling quality items in an affordable

price. So they can caught up with the new trending items that the store would be selling.

Competitor Analysis
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The analysis on Customer Traffic and Staff Attitude dependent on perception, and

meetings from customary clients of Robinson's Place Imus.

Company Customer Staff attitude Uniqueness Marketin Price range

name Traffic g

strategy

National Has known Slightly Rendering Promotio Slightly

Book Store to regular obliging multiple n through above

customers variety of social average

school media

supplies,

Average office Advertise

Customer supplies, ment on

traffic books, etc. media

Above posters/ta

average rpaulin

customer

traffic during

special

occasions or

happening
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Trish & Is known to Slightly Has posters/ta average

Trinh regular obliging centered on rpaulin

Fashion customers accessories

and small

Below materials for

average teens

customer

traffic during

occasions

In Robinson’s Place Imus, Shop Puso Mo have competitors (National Book Store

and Trish & Trihn Fashion) that sells a select number of similar items such as notebooks,

keychains, and miniature products. These stores have been in the business for quite a

while and have officially settled a name for themselves. Because of their drawn out

exposures, they may have lost their unexpected factor. Shop Puso Mo holds an idea that

is crisp to the eyes of the clients.

National Book Store already advertises their products through Social Media. Most

of their content consist of new branches opening in different areas, events that they

sponsor and sales that will happen. They seldom post about the features, price,

availability and details of their products. Trish & Trihn Fashion have posters in different

places within Robinson’s Place Imus, but this could only catch the attention of people

passing by.
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In terms of specialties, National Book Store features stationery items. Trish & Trihn

Fashion focuses on accessories, suited for pre-teens. It has a pretty generic theme, same

accessories that can be seen in other similar stores.

To isolate Shop Puso Mo with the said contenders, these highlights will be

executed:

1. Aesthetic designs would be used to amplify the beauty of the items, but it would

not be the main focus. There would be more emphasis on selling the theme that the items

consist of.

2. The items offered are more likely minimalist and at the same time, aesthetic that

will caught the attention of the buyers.

In the value extend segment, no particular costs were expressed since each thing

varies in costs. It was just assessed through examination with the costs of same things in

other basic stores.

National Book Store and Trish & Trihn fashion may hold the same items but in a

higher amount of prices. In this case, Shop Puso Mo will be introducing novelty items that

are within the affordable price range. Furthermore, products from Shop Puso Mo is also

conceptualized into different categories such as Aesthetic designs, Minimalist, and

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novelty items. This avoids conflict with the same kinds of items that other stores offer,

thus making the affordable items in Shop Puso Mo unique in other stores.

Company Description

Shop Puso Mo,located in Robinsons Place Imus, is a startup novelty shop.The

objective of this company is to offer the people an assortment of minimalistic and aesthetic

novelties and decorations.

Shop Puso Mo addresses the demand for affordable aesthetic and minimalist

items that is currently in trend while having no compromises on the quality of the products

being sold. The products sold in Shop Puso Mo are “trendy”, pleasing to the eye, and

stylish.

Objectives

The main objective of Shop Puso Mo is to provide the customers with high quality

and aesthetic yet affordable products. The company aims to provide customers an

assortment of products, to entice them to buying the company’s product. Creating

revenue is also one of the goals of this company. Creating revenue ensures that the

business is in control of production and operation. Shop Puso Mo is aiming to satisfy the

customers by providing them with minimalist and aesthetic products at an affordable

price. The company aims to give young entrepreneurs the chance to experience what it’s

like to run a small business.

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Mission Statement

Shop Puso Mo is firm to deliver the best items that would be both affordable and

excellent in quality. Furthermore,The company also wants to provide endearing and

noteworthy items to appeal to the customer’s interests.

Business Logo

The company’s logo is a combination of a paper bag icon and the company’s

name, the icon symbolizes the unique trademark of the Filipino sando bag or the stripe

plastic bag used in the local markets thus it is infused with a paper bag to show support

for an eco friendly bag, the company’s name is written in scrabble letter pieces which

could properly express the wide variety of a merchandise shop.

The company’s name is a pun derived from the cheesy tagalog phrase “sa puso

mo” then later pronounced into slang which turned out to shop puso mo which aims to

caught the witty minds and attention of the Filipino customers, the company name has a

connection with its product and marketing technique which means that customers that
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has a soft spot for things like has something to do with Kpop, anime and cartoons could

easily relate to the company’s name.

Company Name: Shop Puso Mo

Nature of Business: Merchandising

Primary Product: Themed Gift items of Kpop, Aesthetic lamps, Trendy Wallets, Anime

and/or manga, and Cartoons.

Current Status: Startup

Legal Form: Partnership

Product Plan

Purpose of the Product

The vast majority think that it's troublesome where to purchase uncommon or one

of a kind present for their loved ones, Shop Puso Mo will offer blessing commendable

things that will fulfill their requirements for quality things at a reasonable cost.
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Product’s unique features

Practically the majority of our trendy things are interesting and uncommon to

discover around there. Shop Puso Mo ensured that all stock to be offered are one of a

kind, tasteful and very attractive. The organization additionally guaranteed that every one

of the things won't be seen nor purchased inside the Robinsons Imus. The items claim

for young people as well as, due to the quality and the aestheticism of the things.

Production Process

Shop Puso Mo things will be purchased at various stores and providers that can

be found at Divisoria in Binondo, Manila. The items will be purchased in discount and will

be retailed at a moderate cost.

Production/service process and controls

Shop Puso mo will have a place at Robinsons Imus for an individual exchange with

their clients. They can select what they need to arrange on the things showed at the place.

Subsequent to making sense of which item to purchase, they can pay the maximum at

the counter. The staffs will wrap their thing and give them the receipt.

Shop Puso Mo will publicize their items through web based life frameworks

alongside Facebook, Twitter, E-mail, and Instagram. Through these stages, the store will

take online reservations. Shop Puso Mo will give online structure that will be topped off

by the clients who needs to verify openings for the things that they need to purchase.

After they present the structure, an affirmation message will be sent to their messages.
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The organization will verify their requests and it will be paid and gathered by the clients

at the place. We do acknowledge orders on the web yet we don't dispatch nor do meetups

of our things. We urge everybody to visit our slow down by and by to see the genuine

look of the things we sell. Shop Puso Mo may offer you a decent cost in the event that

you visit the stall on Robinson Imus.

There will be a separate structure that will be topped off by intrigued clients.

The form will contain the following:

1. Personal Information of customers

2. Order Form

3. Mode of Payment

4. Meet up place

The clients should show their requests and its amount and individual data, for

example, their total name, portable number and address. Shop Puso Mo will contact the

client dependent on the client's close to home data. Informations that will be submitted to

Shop Puso Mo will stay confidential. In the wake of presenting the structure, they should

trust that a request affirmation will be sent on their messages. The installment ought to

be done when they get their things on our slow down in Robinson Imus.

Distribution and Logistics

Shop Puso Mo will utilize social publicizing by utilizing online networking stages,

for example, Facebook, Twitter, and Instagram to achieve future clients. Utilizing
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Company's slogan as hashtag to additionally stamp our personality to masses. Clients

can pay specifically to Shop Puso Mo store or pay through meetups for online requests.

An affirmation message will be sent to the client's record through Facebook, Twitter, E-

mail, and Instagram as check to his/her exchange.

Rules and Regulations

In accordance to the regulations Shop Puso Mo, for the staff and clients is to

pursue and keep up a quality administration at unsurpassed. For the staff, they will be

given at least 28 hours per seven day stretch of carrying out their responsibility in the

store. On the off chance that they intend to work past the required working hours, it will

be considered as intentional and the organization will have no worries as far as

compensation with respect to that representative. besides, all the staff will alternate in

opening and shutting of the store. There will be two gatherings made out of allocated

individuals to alternate. Since the store is situated inside the shopping center, shopping

center hours is an unquestionable requirement to pursue. The opening gathering will

never be late at 10 am. For the end gathering, they need to remain at 9 pm or more.

They will likewise be required to wear their IDs and modified printed scholarly shirts

if everything has been masterminded appropriately before the given time of selling will be

halted. Then again, a few standards will likewise be made to keep up great relationship

of the staff to the clients. For direct clients, they should pay in real money. For online

clients, they will be required to send the installment of the item first before the delivery of

the merchandise towards them. This is known as the installment first technique.
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Operations and Development Plan

Operating Methods

Shop Puso Mo will be oversee dependent on the gathered supplies and won't

fabricate its own. The organization will plan to work with greatest efficiency so as to give

the requirements of the market.

Locations & Facilities

Shop Puso Mo is situated in Robinsons Place Imus. a famous mall situated in the

district of Imus, Cavite. The store will be open from 10am to 9pm, after the shopping

center hours. The mall has different slows down on each floor levels, it is for the most part

visited by various of individuals since it is situated close to a few neighborhoods and

foundations.

Quality-control Methods

Shop Puso Mo will ensure that each item is in first class quality. The organization

will investigate each item for conceivable harms and deformities before pitching it to the

clients to guarantee the nature of client involvement in the organization. With respects of

the provider, Shop Puso Mo will ensure that the provider has extraordinary surveys and

acclaimed notoriety to ensure the quality-control of the stock.

Procedures to control inventory and operations

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Stock to be sold every day will be controlled to last the range of a week. In the

organization's last day of activity, it plans to sell all outstanding stock in an online shop to

be able to consummate the remaining stocks .

Sources of supply

Products that will be sold will be bought in at Divisoria in Binondo, Manila.

Purchasing procedures

Items will be obtained in Divisoria in Binondo, Manila before the occasion. The

administration will buy things that will be sold in the occasion.

Management Team Plan

(Put an organizational chart in here reflecting member’s name and position)

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Management Summary

Shop Puso Mo is a start-up with a total of thirteen employees. The employee

categories include one marketing manager, two social media manager, one sales

manager, one accountant, and seven sales staff or counter clerks.

The manager will deal with and checking the tasks in their specific field. In the

event of the project supervisor's nonattendance, another manager or a counter

representative may remain as the pioneer for the gathering.

Management Team

The management will consist of 13 business partners. The 13 partners, namely,

Ian Carlo Abareta, Jericko Abrihan, Dan Alcantara, Leslie Baltazar, Charles Banaag,

Lloyd Adrian Dumanayos, Antonio Gacutan, Kobe Laylo, Christian Ledesma, Powell

Pugay, Kevin Quezon, Rafael Saulog, and Kaytlan Guillermo.

Competent professors consulted, prepared and taught them what they need to

know in starting in the business industry. Most of the Partners of the management , has

an experience and have been involved into their family's businesses at such young age,

which means starting a new business isn't totally new for them to encounter. Although

they have not yet graduated from Senior High School, the students are a team of diverse

and highly intelligent people to tackle almost any business problem the management will

work on and most definitely capable of running a business and would sooner or later

prove that being great entrepreneur shouldn't be based out of age and degree taken.
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Leslie Baltazar will be the sales manager and will be responsible for making sure

that the business will meet its target revenue. Moreover, the sales manager will also be

responsible for hiring and training new staff, motivating and advising representative, and

guiding current employees to improve their overall performance. On the other hand,

Christian Ledesma will be the marketing manager. The marketing manager’s duty is to

develop an efficient marketing strategy for the company. The marketing manager together

with Lloyd Adrian Dumanayos will be the accountant, which is responsible of performing

financial functions related to the collection, accuracy, recording, analysis and presentation

of a business financial operations. Charles Banaag and Kevin Quezon, the social media

managers, who will be responsible on promoting the business and creating ideas to make

(business) well-known to the crowd. Moreover, Ian Carlo Abareta, Jericko Abrihan, Dan

Alcantara, Antonio Gacutan, Kaytlan Guillermo, Phillippe Powell Pugay, and Rafael

Saulog would take turns in fulfilling their duties as counter clerks. The counter clerks

would be the ones to interact with and assist the customers and man the counters.

Management Team Gaps

The management currently lacks a research and development manager, which

responsible to the research planning and implementation of different protocols and

programs for the company. The duties of the research and development manager, for the

meantime, will be outsourced. Nevertheless, the whole management will still be involved

in conducting researches for the development of the company.

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Personnel Plan

Shop Puso Mo Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7

Morning and Night Shift

Name of Member1 10:00AM 10:00AM 10:00AM 3:00PM - 3:00PM - 3:00PM - 3:00PM -

- 4:00PM - 4:00PM - 4:00PM 9:00PM 9:00PM 9:00PM 9:00PM

Name of Member2 10:00AM 10:00AM 10:00AM 3:00PM - 3:00PM - 3:00PM - 3:00PM -

- 4:00PM - 4:00PM - 4:00PM 9:00PM 9:00PM 9:00PM 9:00PM

Name of Member3 10:00AM 10:00AM 10:00AM 10:00AM 3:00PM - 3:00PM - 3:00PM -

- 4:00PM - 4:00PM - 4:00PM - 4:00PM 9:00PM 9:00PM 9:00PM

Name of Member4 10:00AM 10:00AM 10:00AM 10:00AM 3:00PM - 3:00PM - 3:00PM -

- 4:00PM - 4:00PM - 4:00PM - 4:00PM 9:00PM 9:00PM 9:00PM

Name of Member5 10:00AM 10:00AM 10:00AM 10:00AM 3:00PM - 3:00PM - 3:00PM -

- 4:00PM - 4:00PM - 4:00PM - 4:00PM 9:00PM 9:00PM 9:00PM

Name of Member6 10:00AM 10:00AM 10:00AM 10:00AM 3:00PM - 3:00PM - 3:00PM -

- 4:00PM - 4:00PM - 4:00PM - 4:00PM 9:00PM 9:00PM 9:00PM

Name of Member7 3:00PM - 3:00PM - 3:00PM - 10:00AM 10:00AM 10:00AM 10:00AM

9:00PM 9:00PM 9:00PM - 4:00PM - 4:00PM - 4:00PM - 4:00PM

Name of Member8 3:00PM - 3:00PM - 3:00PM - 10:00AM 10:00AM 10:00AM 10:00AM

9:00PM 9:00PM 9:00PM - 4:00PM - 4:00PM - 4:00PM - 4:00PM

Name of Member9 3:00PM - 3:00PM - 3:00PM - 3:00PM - 10:00AM 10:00AM 10:00AM

9:00PM 9:00PM 9:00PM 9:00PM - 4:00PM - 4:00PM - 4:00PM

Name of 3:00PM - 3:00PM - 3:00PM - 3:00PM - 10:00AM 10:00AM 10:00AM

Member10 9:00PM 9:00PM 9:00PM 9:00PM - 4:00PM - 4:00PM - 4:00PM

Critical Risks

The dangers that Shop Puso Mo may face and strategies that can diminish its

effect:

A.) Low recognition

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Regardless of whether Shop Puso Mo has not yet assembled a notoriety in

Robinson's Imus, striking plans and advancements will be utilized to acquire the client's

advantage. Promotions through online life will likewise be done to build up a consistent

notoriety.

B.) Competitor Retaliation

On the off chance that the contenders appear to take the vast majority of the

market's consideration, Shop Puso Mo will include its remarkable things and feature its

incentive to get the client's interest.

C.) Damaged items

Things might be sold for an increasingly alluring sum. It will be guaranteed to adjust

its esteem and its cost in understanding to the exchange with the purchaser.

Offering

The assessed capital is Php 22,000, expecting that each accomplice would

contribute about Php2,000. Basically, this would act like the underlying spending plan for

the startup of the business. It is utilized to buy the stock, slow down materials and

enhancements. Amid activities, there would be an expansion of value share if requests

go up, and there is a direness to purchase more things for stock.

Exit Strategy

The proprietors of Shop Puso Mo will be leaving the undertaking once every

conceivable blessing things are sold. It must set up an impressive development in

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notoriety and benefit. On the off chance that the business did not achieve its ideal

objectives inside the predetermined date, the proprietors would in any case endure on

the continuation of selling the items online until everything in the stock is sold. The

advancement of the business will be checked week after week regarding on the web

reservation and deals. The execution of the physical store will be observed day by day.

Conceivable modifications will be actualized at whatever point dangers or openings are

looked by the business.

Financial Plan

Startup cost requirements

Expenses Cost

Kpop and Anime Posters Php 1,070

Character Purses Php 2,000

Mini Decorations and lights Php 1,300

Brand Wallets Php 1,000

Mini Lamps Php 840

Ballpens Php 1,200

Bags Php 800

Drinks Php 780

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Minimalist Notebooks Php 800

Highlighters Php 270

Wall Decoration Php 800

Mini Uno Cards Php 500

Mirrors Php 240

Small Mirrors Php 240

Pouches Php 2,000

Stuff Toy Php 450

Customized Photocards Php 1,200

Receipts Php 80

Packaging Bags Php 300

Ecobag Php 280

Student fee Php 5,850

TOTAL Php 22,000

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Executive Team Member’s Resume

1 x 1 Pic

Name:

Birthdate:

Address:

E-mail:

Position:

______________________________________________________________________

1 x 1 Pic

Name:

Birthdate:

Address:

E-mail:

Position:

______________________________________________________________________

1 x 1 Pic

Name:

Birthdate:

Address:

E-mail:

Position: