ZS Data Science Challenge 2019

19-22 July 2019

 6,000+
ZSers who are passionately committed to helping
companies and their customers thrive

24 OFFICES
WORLDWIDE

BANGALORE + BARCELONA + BOSTON + BUENOS AIRES + CHICAGO + EVANSTON + FRANKFURT + LONDON

LOS ANGELES + MILAN + NEW DELHI + NEW YORK + PARIS + PHILADELPHIA + PRINCETON + PUNE
SAN DIEGO + SAN FRANCISCO + SÃO PAULO + SHANGHAI + SINGAPORE + TOKYO + TORONTO + ZÜRICH

© 2019 ZS Associates | CONFIDENTIAL −2− ZS Data Science Challenge 2019

 Who we are
Who we are
We are an expertise-based
consulting firm

✓ Sales, marketing and

R&D focus
✓ Deep industry expertise
✓ Fact- and data-driven
approach
✓ Broad, integrated
range of services
✓ From strategy to Boutique General management
implementation firms consulting firms

© 2019 ZS Associates | CONFIDENTIAL −3− ZS Data Science Challenge 2019

What do we do - Improving our clients’ sales, marketing and R&D effectiveness is our
singular focus area; we help our clients be more effective via…

Business Business Business

CONSULTING OPERATIONS TECHNOLOGY

“What should the business “How can the business best “How can IT best be used to
do?” be organized to do this?” support the business?"

© 2019 ZS Associates | CONFIDENTIAL −4− ZS Data Science Challenge 2019

 Clients and Industries - We have partnered with more than 1,250 clients in over 90
countries across a wide range of industries

▪ Our broad industry experience gives us insights that can be leveraged to develop high-
impact solutions that address our clients’ challenges and opportunities
▪ We have worked with all the top 20 pharmaceutical companies across a broad
spectrum of marketing and sales issues.

▪ Pharmaceuticals & Biotechnology ▪ Financial Services

We serve many
▪ Medical Devices ▪ Travel & Transportation
industries including: ▪ High Tech & Telecommunications ▪ Industrial Goods & Services

© 2019 ZS Associates | CONFIDENTIAL −5− ZS Data Science Challenge 2019

What does ADS team do - Partners with customers and collaborates with the broader ZS
community to shape innovations across multiple areas

Key focus areas Example data products

▪ Customer-centric marketing (with BT and SD colleagues)
▪ Sales enablement with predictive ▪ Next best engagement deployment
analytics ▪ Patient trigger alerts platform
▪ Real world evidence (with patient ▪ End-to-end CCM app (WIP)
data) ▪ Toolkit for healthcare NLP
▪ Clinical trial operations ▪ Proactive launch analytics app
▪ Healthcare NLP applications Data
Science
Artificial intelligence (AI) Capability ▪ R and Python training
▪ Self-service chat-bots for sales
personnel
▪ AlgoRhythms challenges
▪ Speech recognition API ▪ Innovation hackathons
evaluation (HC-focused)
Machine learning (ML)
▪ Representational learning
(‘Deep patient’)
▪ Reinforcement learning in
promotion planning
▪ Transfer learning for NLP

Illustrative research topics Community building avenues

Data science edge = Richer insights + optimizing decisions + embedding actions
© 2019 ZS Associates | CONFIDENTIAL −6− ZS Data Science Challenge 2019
Our experience - not restricted to model development, but also on deployment and
management

Model Model Life-cycle

Development Deployment Management

Data Scientists AI/ML Engineers AI/ML Admins

▪ Problem formulation ▪ Solution design ▪ Systems admin & security

▪ Exploratory analysis ▪ Application engineering ▪ Model provenance design
▪ AI/ML modeling ▪ UI & UX & set-up

© 2019 ZS Associates | CONFIDENTIAL −7− ZS Data Science Challenge 2019

 Our impact – We have powered multiple AI solutions with clients across the enterprise to
,realize
algorithms,
impact and
fromtechnology
emerging data
Using Novel Machine learning
techniques to identify patients
likely suffering from a highly
asymptomatic disease (NASH)
Application utilizing NLP
techniques to intelligently
gather & visualize clinical trial
information from multiple
unstructured sources
R&D prior to launch
© 2019 ZS Associates | CONFIDENTIAL
Leverage highly sophisticated
and accurate AI/ML algorithms
like deep collaborative filtering
to personalize marketing
messages and touchpoints
Using Machine learning Using NLP and machine
to forecast daily SKUs learning techniques to
and optimize inventory automate data standardization
AI solutions to enable hyper-
local triggers, using machine
learning on real world data
to predict patient events,
and alert MDs
Supply Chain & IT and Enterprise
Commercial
Manufacturing Functions
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What will you be doing – Become part of the global team that we are rapidly building to
deliver cutting edge solutions using advanced algorithms and technology

Reason and plan MACHINE LEARNING

(Infer, Predict, Optimize)

Supervised
Bots learning

Intelligent Unsupervised Deep

assistants learning learning

Reinforcement Computer
Act and interact Recommender learning vision
systems
EMBEDDED INTELLIGENCE
AGENTS AND PLATFORMS
Conversational
interfaces Natural language
understanding Sense and understand
(e.g. Text. audio, image data)
Speech UNSTRUCTURED
recognition
DATA MINING

© 2019 ZS Associates | CONFIDENTIAL −9− ZS Data Science Challenge 2019

 …while being part of a unique, different and refreshing workplace

Culture Fun @ work - People

Evolve, ELMP,
Review Process,
ZS workstyles,
Long & short
term transfers,
Frequent onsite
travel..
Developing Leaders People Practices
© 2019 ZS Associates | CONFIDENTIAL − 10 − ZS Data Science Challenge 2019
Aspiring to kickstart your professional journey as a Data Scientist? This is what you
need…

Strong problem solving/analytical skills

Comfort with structured/unstructured data

Knowledge of machine learning algorithms like regression,

clustering etc. and various tools R , Python, Spark etc.

Strong communication skills

Curiosity to research and experiment

© 2019 ZS Associates | CONFIDENTIAL − 11 − ZS Data Science Challenge 2019

ZS Data Science Challenge 2019- Roadmap

Offline Data-a-thon-
August 2-3
Compete with the budding
data scientists of the country
and bag a pre-placement
interview call letters. Meet
Register for the industry leaders and
experience the ZS culture
Challenge
http://bit.ly/ZSDataSci
encechallenge
Recruiting day
Post the Data-a-thon we will work with the
Training & Placement cell and confirm on a
A quick recap of 2018
mutually agreeable day for recruiting
Conduct
Interviews 8000+ Budding Data Scientists from Top
Have a truncated 100 schools in India participated in the
and fast tracked
interview process on
Challenge
the recruiting day

Prepare for the Travel for the 500+ Candidates had submissions above
challenge Offline Data-a- the baseline
Practice the Data thon to ZS
Science problem
statements available Bengaluru
on various platforms Office Final Offer
like Kaggle, Travel and stay
InterviewBit etc. arrangements to be Top 45 submissions were invited for a
taken care by ZS day long interactive and educative
The list of the workshop at our ZS office
shortlisted
candidates from
Solve the Data Science the challenge to be
problem Online on announced Rolled out 23 Data Science Associate level
InterviewBit Platform- 26 July offers through this Challenge
July 19-22

For more queries you can reach out to silky.sethi@zs.com

© 2019 ZS Associates | CONFIDENTIAL − 12 − ZS Data Science Challenge 2019

 Some tips and tricks - Are you prepared for the challenge?

1
Read blogs – Machine Learning Algorithms &
Optimization Methods

2
Styling Guide - Practice Module & Efficient
Coding Skills

3
Case Studies - Refer to Kaggle Challenges
& Kernels

© 2019 ZS Associates | CONFIDENTIAL − 13 − ZS Data Science Challenge 2019

© 2019 ZS Associates | CONFIDENTIAL − 14 − ZS Data Science Challenge 2019