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EFFECTS OF COLORS TO STUDENTS’ MEMORY PERFORMANCE

A Research Project
Presented to the Faculty
of the Senior High School Department of
De La Salle Andres Soriano Memorial College
Don Andres Soriano, Toledo City

In Partial Fulfillment
of the Requirements for the Academic Strand
Science, Technology. Engineering, and Mathematics
(STEM)

By
Jecan Alicer
Deanna Reen Aliganga Cansana
Jerk Tingabngab Hapitan
Jascha Vanna Poloyapoy Vicedor
Karl John Conahap Villardar

March 2019
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APPROVAL SHEET
This research project entitled EFFECTS OF COLORS TO STUDENTS’
MEMORY PERFORMANCE prepared and submitted by JECAN ALICER, DEANNA
REEN CANSANA, JERK HAPITAN, JASCHA VANNA VICEDOR and KARL
JOHN VILLARDAR in partial fulfillment of the requirements for the Senior High School
Curriculum – Science, Technology, Engineering and Mathematics (STEM) Program has
been examined and recommended for acceptance and approval for Oral Examination.
THESIS COMMITTEE

LORCYN O. RUIZ,LPT
Member

AVE HOSSANNA HANNAH E. ABEJO,LPT MR. NEIL Z. GUADALQUIVER


Member Member
DR. KENT GOMEZ BATULAN
Chairman

PANEL OF EXAMINERS
Approved by the Committee on Oral Examination with grade of ______.

LORCYN O. RUIZ,LPT
Member

AVE HOSSANNA HANNAH E. ABEJO,LPT MR. NEIL Z. GUADALQUIVER


Member Member

DR. KENT GOMEZ BATULAN


Chairman

This research project entitled EFFECTS OF COLORS TO STUDENTS’


MEMORY PERFORMANCE prepared and submitted by JECAN ALICER, DEANNA
REEN CANSANA, JERK HAPITAN, JASCHA VANNA VICEDOR and KARL
JOHN VILLARDAR in partial fulfillment of the requirements for the Senior High School
Curriculum – Science, Technology, Engineering and Mathematics (STEM) Program has
been examined and recommended for acceptance and approval for Oral Examination.

Date of Oral Defense: January 21, 2019

MARY JEAN R. LOYOLA,MAT


Vice-Chancellor, Academics and Research
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ABSTRACT
Title : EFFECTS OF COLORS TO STUDENTS’
MEMORY PERFORMANCE

Researchers : Jecan Alicer, Deanna Reen A. Cansana, Jerk T.


Hapitan, Jascha Vanna P. Vicedor, Karl John
C. Villardar

Program : Science, Technology, Engineering and


Mathematics (STEM) Program

School : De La Salle Andres Soriano Memorial College

Date Completed : March 2019

Memorization skill is incredibly important among students in all areas of learning as it can
play a critical role in learning and brain development. Pervious findings suggest that colors can
play a role in students’ memory. The purpose of this study will determine the effect of colors to
the memory performance of the students. Specifically, the study sought answers to the following:
profile of the respondents in terms of age, gender, socio economic status, general point average,
memory performance of the respondents with and without the use of colors, the colors they had the
highest memory recall, and the significant difference between the memory performance of the
experimental group and control group.
This study employed the quasi-experimental method of research. Respondents were the 60
senior high school STEM students in Toledo Science High School, Toledo City school year 2018-
2019. Respondents were assigned into groups-control group and experimental group. Employing
quasi-experimental with a PowerPoint presentation, and Anova to test the significant difference of
the experimental and control group.
This study noted the following findings: most respondents were 17 years old, females,
belong to the upper middle class, and have a general point average ranging from 91-93. The control
group had higher memory retention on their post-test than that of their pre-test in the digit recall
and word recall task, the experimental group had higher memory retention on their post-test than
that of their pre-test in the digit recall task, the control group had higher memory retention than the
experimental group in the word recall and picture recall task for the pre-test and the control group
had higher memory retention than the experimental group in the three different sets of recall task
given for the post-test. Yellow, red, and blue were the colors of which the students had high memory
retention for the recall task and there is a significant difference on the post-test scores of the
experimental and control group. Students, therefore, should take into consideration that the choice
of colors and some aspects can, however, influence the extent to which colors can cause high
memory retention and thus influence memory performance.

Keywords: colors, memory performance, STEM students, digit recall, word recall, picture recall,
quasi-experimental, pretest-posttest design
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TABLE OF CONTENTS
TITLE PAGE i
APPROVAL SHEET ii
ABSTRACT iii
TABLE OF CONTENTS iv
LIST OF FIGURES vii
LIST OF TABLES viii
CHAPTER I THE PROBLEM AND ITS SCOPE
INTRODUCTION
Rationale of the Study 1
Theoretical Background 3
Related Studies 7
THE PROBLEM
Statement of the Problem 23
Statement of the Hypothesis 24
Significance of the Study 24
RESEARCH METHODOLOGY
Research Design 26
Research Environment 27
Research Respondents 27
Research Instruments 29
Research Procedures 30
Preliminary Preparation 30
Data Gathering Procedures 30
Statistical Treatment 31
CHAPTER II PRESENTATION, ANALYSIS, AND
INTERPRETATION OF DATA
Memory Performance 32
Memory Performance of the Control Group 33
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Memory Performance of the Experimental Group 35


Memory Performance in the Pre-test 38
Memory Performance in the Post-test 41
Frequency of Colors 43
Frequency of Colors in Digit, Word and Picture Recall 44
Frequency of Colors 47
Significance of Data 50
Test of Difference on the Memory Performance 51
of the Control Group between Pre-test and
Post-test
Test of Difference on the Memory Performance 53
of the Experimental Group between Pre-test
and Post-test
Test of Difference of Pre-test Scores between 55
Control Group and Experimental Group
Test of Difference of Post-test Scores `between 57
Control Group and Experimental Group
CHAPTER III SUMMARY OF FINDINGS, CONCLUSIONS,
AND RECOMMENDATIONS
Summary 61
Conclusions 63
Recommendations 63
DEFINITION OF TERMS 65
PROPOSED ACTION PLAN 66
REFERENCES 70
APPENDICES
Appendix A – Transmittal Letter 77
Appendix B – Research Instrument 78
Appendix C – Location Map 84
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Appendix D – Statistical Treatment (Minitab) 85


CURRICULUM VITAE 97
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LIST OF FIGURES
Figure
1 Filter Model of Attention 4

2 Multi-Store Model 5

3 Research Flow of the Study 25

4 Respondents’ Profile 27
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LIST OF TABLES
Table
1 Memory Performance of the Control Group 33

2 Memory Performance of the Experimental Group 35

3 Memory Performance in the Pre-test 38

4 Memory Performance in the Post-test 41

5 Frequency of Colors in Digit, Word and Picture Recall 44

6 Frequency of Colors 47

7 Test of Difference on the Memory Performance 51

of the Control Group between Pre-test and Post-test

8 Test of Difference on the Memory Performance of the 53

Experimental Group between Pre-test and Post-test

9 Test of Difference of Pre-test Scores between Control 55

Group and Experimental Group

10 Test of Difference of Post-test Scores between Control 57

Group and Experimental Group