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SEE 118
CAMPUS JOURNALISM

COURSE CODE: SEE 118 COURSE TITLE: Campus Journalism

COURSE TYPE: Professional Course COURSE CREDIT: Lecture - 3 units
PRE-REQUISITE: None CO-REQUISITE: None
PLACEMENT: 4th Year – First Semester SELF-DIRECTED LEARNING: 20 – 30 Hours
PROFESSOR: Divina Amor Balansag CONSULTATION PERIOD: Tuesday, 1:00 – 4:00 PM

COURSE DESCRIPTION:
This course provides students with basic concepts of journalism. It is designed to acquaint students with the theories and
principles of campus journalism. This is also a practical course to students who are beginners in the journalism field and who want
to improve their journalistic skills and provides them opportunities to produce news and other articles for a campus paper.

LEVEL OUTCOMES:
At the end of the course, the students will be able to:
- Strengthen moral character through campus news papering.
- Recognize the role of the campus press as a “watchdog” and a
- Strengthen moral character through campus news papering.
- Recognize the role of the campus press as a “watchdog” and a

VISION: We are a premiere institution highly engaged in producing globally competitive professionals.
MISSION: We empower all students and stakeholders in achieving easy access to comprehensive instruction, research, and extension services using advanced technology.
S – Scholarly Pursuit J – Just and humane regard for people C – Commitment to Excellence D – Diversity with Purpose C – Compassion to Professionalism
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PROGRAM OUTCOMES:

1. Demonstrate in-depth understanding of the diversity of learners in various learning areas.

2. Manifest meaningful and comprehensive pedagogical content knowledge of the different subject areas.
3. Utilize appropriate assessment and evaluation tools to measure learning outcomes.
4. Manifest skills in communication, higher order thinking and use of tools and technology to accelerate learning and teaching.
5. Demonstrate positive attributes of a model teacher, both as an individual and as a professional.
6. Manifest a desire to continuously pursue personal and professional development.

COURSE OUTCOMES:

 Understand the theoretical issues and terminology related to the field of journalism.
 Discuss the ethical standards of campus journalism and the extent of freedom of the press.
 Describe the different sections of a school paper.
 Compare the different news writing techniques and formats.
 Act in recognition of professional, social, and ethical responsibility.
 Articulate and discuss the latest developments in journalism.
 Effectively communicate orally and in writing using both English and Filipino.

INSTITUTIONAL EDUCATIONAL OBJECTIVES

1. Provide quality education, responsive and relevant to the needs of the global community.
2. Produce globally competitive professionals.
3. Instill the Thaddeans spirit inspiring optimism, patriotism, and service.
4. Intensify research capabilities of stakeholders; and
5. Respond to the needs of the community through extension services by improving the quality of life.

VISION: We are a premiere institution highly engaged in producing globally competitive professionals.
MISSION: We empower all students and stakeholders in achieving easy access to comprehensive instruction, research, and extension services using advanced technology.
S – Scholarly Pursuit J – Just and humane regard for people C – Commitment to Excellence D – Diversity with Purpose C – Compassion to Professionalism
 SEE 118 Page |3

LEARNING PLAN:

Topics PERIOD Topic learning Outcomes Learning Activities Assessment

1. Campus Journalism- A Better Week 1-5  Define Campus Journalism.  Interactive Lecture  Reflection Paper
Understanding 15 HOURS  Explain why a Campus Journalist should & Discussion  Activity output
a. Definition of Campus Journalism be responsible in his/her writings.  Research  Quiz
b. Responsibilities of a Campus Writer  Enumerate the different Dos and Don’ts in  Group Activity
c. The Dos and Don’ts in Campus Campus Journalism.
Journalism  Discuss the Journalism Creed.
d. A review of the Journalism Creed  Reflect on the importance of Campus
e. Killing of Journalists/ Journalism Journalism in the society.
issues  Describe the qualities a Campus Journalist
should possess.
2. Types and Functions of Campus  Display interest in writing as well as
Journalism criticizing an article.
 Reflect on the importance of campus
3. Convergence Journalism
journalism in schools and society
a. Social Media
 Explore different media platforms (writing,
b. Blogs and Web Hosting
photo, audio, video, etc.) used in
c. Podcasting/ Vlogging
journalism
4. News Writing Week 6-7  Define news and newswriting  Interactive Lecture  Quiz
a. What is News Writing? 6 HOURS  Discuss the different elements that make a and Discussion  Activity Output
b. Elements of News material newsworthy.  Group Reporting  Write News Story
c. The pyramid structure in News  Discuss the importance of Inverted  Library Research  Rubrics for Reporting
Writing Pyramid structure in newswriting  Newspaper
d. Types of News  Introduce the different types of news and Review
e. Types of News Leads news leads
f. The LTQT-QT (Lead-Transition-  Discuss the format commonly used in
Quote-Transition) format in newswriting.
newswriting  Discuss the basic rules to newswriting.
g. Basic rules in newswriting  Write a news story about a recent event in
school
PRELIM EXAMINATION

VISION: We are a premiere institution highly engaged in producing globally competitive professionals.
MISSION: We empower all students and stakeholders in achieving easy access to comprehensive instruction, research, and extension services using advanced technology.
S – Scholarly Pursuit J – Just and humane regard for people C – Commitment to Excellence D – Diversity with Purpose C – Compassion to Professionalism
 SEE 118 Page |4

5. Feature Writing Week 8-10  Define Features and Feature Writing  Interactive Lecture  Group Output: Publish
a. What is a Feature Story and 9 HOURS  Differentiate Features and News and Discussion Feature articles
Feature Writing?  Discuss the unique characteristics of each  Group Reporting  Rubrics for reporting
b. Features vs. News feature story type  Feature Story  Quiz
c. Feature Story Varieties  Discuss what a feature writer needs to get Review
d. Data Gathering Techniques and for the feature story.  Feautre Story
Generating Story ideas  Discuss the structure of a Feature story Writing
e. The Structure of the Feature Story  Discuss the different types of leads used in
f. Types of Leads for Feature stories Feature writing
g. Wordcraft: Rhetorical Acts for  Discuss the different techniques in Feature
Paragraph Development writing
 Write a Feature story
6. Copyreading Week 11-12  Define headlining and copyreading  Interactive Lecture  Quiz / Recitation
a. What is Copyreading? 6 HOURS  Enumerate the responsibilities of a and Discussion  Rubrics for reporting
b. Responsibilities of a Copyeditor copyreader  Group Reporting  Written Output:
c. Copyediting symbols  Familiarize with copyediting symbols  Exercises Manuscript and Catchy
d. Pointers in Copyediting  Identify the guidlines in headline writing  Collaborative Headlines
Learning
7. Headlining
a. What is a headline?
b. Functions of a headline
c. Guidelines in Headline writing
MIDTERM EXAMINATION
8. Editorial Writing Week 12-14  Define the different types of an Editorial  Brainstorming  Quiz / Recitation
a. What is an editorial? 9 HOURS  Compare and contrast Editorial Writing  Criticizing articles  Rubrics for reporting
b. Parts of an Editorial from Opinion Writing  Debate  Activity Output: Write an
c. Different techniques in writing an  Enumerate the current issues locally and  Discussion opinion article on any
effective editorial globally  Reading political / social issues in
d. Different types of Editorial  Develop interest in writing opinionated Assignment our country now.
e. Controversial Issues in our Country articles expressing their sides regarding a
certain topic
 Write an effective editorial article for
different audiences

VISION: We are a premiere institution highly engaged in producing globally competitive professionals.
MISSION: We empower all students and stakeholders in achieving easy access to comprehensive instruction, research, and extension services using advanced technology.
S – Scholarly Pursuit J – Just and humane regard for people C – Commitment to Excellence D – Diversity with Purpose C – Compassion to Professionalism
 SEE 118 Page |5

 Compare their ideas with other people’s

ideas by including counter arguments and
acknowledging multiple perspectives on
any topic.
9. Column Writing, Op-Ed, Letters Week 15-16  Define Column Writing  Interactive Lecture  Quiz / Recitation
to the Editor 6 HOURS  Enumerate the qualities of a Columnist and discussions  Column Writing
a. What is a Column?  Identify types of columns and their  Column Critquing 1. Local Issue
b. Qualities of a columnist purposes  Reading written 2. National Issue
c. Types of Columns and their  Write a Column regarding an issue in output
Purposes school or community
d. Guidlines in Column Writing
10. Editorial Cartooning Week 17-18  Explain the importance of editorial  Lecture  Quiz / Recitation
a. What is an editorial cartoon? 6 HOURS cartooning in an editorial page  Brainstorming  Draw an editorial cartoon
b. Elements of Editorial Cartoons  Analyze the cartoonist’s motives in drawing  Discussion on the following topics:
c. Symbols in Cartooning an editorial cartoon  Ed.Cartoon review 1. Duterte’s language
 Consider their audiences’ expectations and 2. China in West
perspectives on their drawings Philippine Sea
 Interpret the messages of their drawings 3. Duterte vs. US, UN,
 Draw an editorial cartoon regarding EU
important issues our society
FINAL EXAMINATION

LEARNING ENVIRONMENT: Lectures – Classrooms

RESOURCES: Books, Materials for instruction (laptop & projector), other resource individual/person

COURSE REQUIREMENTS:
Performance Tasks
 Attendance - if incurred ten absences, automatic Failure Due to Absences (FDA) - three (3) lates/ tardy marks is equal to one
absent
 Reflection Papers, Major Examinations and Group Output

VISION: We are a premiere institution highly engaged in producing globally competitive professionals.
MISSION: We empower all students and stakeholders in achieving easy access to comprehensive instruction, research, and extension services using advanced technology.
S – Scholarly Pursuit J – Just and humane regard for people C – Commitment to Excellence D – Diversity with Purpose C – Compassion to Professionalism
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GRADING SYSTEM:
A. Lecture:
By the end of every semester, the academic performance of the students shall be computed based on the Absolute Grading System
using the scale below:

Term Grade (Prelim, Midterm, Finals) Percentage Final Grade Percentage

Major Examination 30% Preliminary 30%
Class Participation 25% 30%
Midterm
Assignment / Project / Reflection Paper / 25% 40%
Activity Output Finals
20% Total 100%
Quizzes / Seat Work
Total 100%

COURSE POLICIES:
1. The students are expected to be in the classroom at the scheduled time of the class.
2. Students are allowed 12 hours of absences inclusive of tardiness. Excessive absences shall merit the grade of 5.00. Absence due to
hospitalization and other unavoidable circumstances maybe exceptions but excuses under this situation need the consent and approval of
the Program Chair and the Director for Academic Affairs.
3. Assignment shall be submitted on the date agreed upon by the class. No assignment shall be accepted after the due date. No special
assignment shall be given in view of the missed one.
4. Major examination shall be given on scheduled date. No examination shall be given after the schedule.
5. Students are expected to display the highest degree of honesty and professionalism in their class work, requirements and activities and in
dealing with fellow students and teacher.
6. Cellular phones should be turned off or in silent mode during the class.
7. The teacher is very open to suggestions. Any activity shall be agreed upon by the class. Requests and concerns related to the course shall
be discussed in the class or to the teacher during the consultation hour.
8. Student with perfect attendance shall be given extra credit in the final grade.
All other policies (attendance, tardiness, decorum, grievance, etc.) shall be subject to the provisions of the latest version of the Student Handbook.

VISION: We are a premiere institution highly engaged in producing globally competitive professionals.
MISSION: We empower all students and stakeholders in achieving easy access to comprehensive instruction, research, and extension services using advanced technology.
S – Scholarly Pursuit J – Just and humane regard for people C – Commitment to Excellence D – Diversity with Purpose C – Compassion to Professionalism
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REFERENCES:

Call Number or Reference Material

e-provider
Villa, H. (2010). Feature Writing from the Lectures of Hazel P. Villa. Iloilo City
B. Ferdinand, MAED. Campus Journalism: Within your reach. A worktext for Journalist Wannabees in the Campus.
https://www.slideshare.net/nheru/campus-journalism-15-of-16
https://irenebakisan.weebly.com/definition.html

Prepared by:

MS. DIVINA AMOR C. BALANSAG, LPT, MAEDc

Program Chair, School of Education

Recommended by: Approved by:

ENGR. KAREEN MAE TEVES MR. REYMART BOLAGAO, MAN, RN

Center for Quality Assurance Coordinator Director for Academic Affairs

VISION: We are a premiere institution highly engaged in producing globally competitive professionals.
MISSION: We empower all students and stakeholders in achieving easy access to comprehensive instruction, research, and extension services using advanced technology.
S – Scholarly Pursuit J – Just and humane regard for people C – Commitment to Excellence D – Diversity with Purpose C – Compassion to Professionalism