Certificate
This is to certify that the Internship Training Project Report entitled "Organization Study On
Ceat Tyres, Kalaburagi", In partial fulfillment of the requirements for the award of the
Degree in Master of Business Administration is a record of internship training undergone by
Satyanand Hiremath and bearing USN 17MBA243 during the year 2017-18 of his study in
MBA Programme, Faculty of Business Studies, Sharnbasva University, Kalaburagi
CONTENTS
Robert William Thomson (1822 - 1873) invented the actual first vulcanized
rubber pneumatic tire. Thomson patented his pneumatic tire in 1845, and his invention
worked well, but it was too costly to catch on.
That changed with John Boyd Dunlop (1840-1921), a Scottish veterinarian and
the recognized inventor of the first practical pneumatic (inflatable) tire. His
patent, granted in 1888, wasn't for automobile tires, however: it was intended for use on
bicycles.
Later Developments
In 1895, Andre Michelin and his brother Edouard, who had previously patented a
removable bike tire, were the first to use pneumatic tires on an automobile. In
1911, Philip Strauss invented the first successful tire, which was a combination
tire and air filled inner tube. Strauss' company the Hardman Tire & Rubber
Company marketed the tires.
In 1903, P.W. Litchfield of the Goodyear Tire Company patented the first
tubeless tire, however, it was never commercially exploited until the 1954
Packard.
In 1904, mountable rims were introduced that allowed drivers to fix their own
flats. In 1908, Frank Seiberling invented grooved tires with improved road
traction.
In 1910, B.F. Goodrich Company invented longer life tires by adding carbon to
the rubber.
Goodrich also invented the first synthetic rubber tires in 1937 made of a patented
substance called Chemigum.
Indian Tyre Industry has grown rapidly in last decades. Today it is about Rs. 9000
crore industry. The fortune of the tyre industry depends on the agricultural and industrial
performance of the economy, the transportation needs and the production of vehicles. The
size of Indian tyre industry is estimated at about Rs.14250 crore comprising 43 players
with installed capacity of over 655 lacks tyre. The 10 large tyre companies account for
over 95% of the total production. The Indian tyre industry has witnessed a CAGR of 7.7
per cent over the last decade. The demand and growth for the tyre industry depends on
primary factors like overall growth, agricultural as well as industrial production and
growth in vehicle demand. It also depends on the on secondary factors like infrastructure
development and prevailing interest rates.
The Indian tyre industry is two tiered; Tier I players (top 5 tyre companies),
account for over 80% of industry turnover and have a well diversified product mix and
presence in all three major segments, i.e., replacement market, original equipment
manufacturers (OEM's) and exports. Tier
The export market for India has been predominantly to the USA that accounts for
nearly 30% of exports from the country. Apart from that India exporting tyre in more
than 50 countries. The main threat to the industry is the price of its raw materials, most of
which are petroleum by products. Carbon, synthetic rubber and nylon tyre cord are
offshoots of petrochemicals. Thus, the future of the industry will swing with the supply of
crude oil.
In the domestic market, tyre manufacturers are expected increasingly focus on expanding
their dealership networks & explore possibilities of tie ups among themselves to penetrate
the growing customer base. They are also likely to pursue innovative measures (Such
as "dial a tyre service and road shows) to improve customer awareness. Overall Indian Tyre
Industry is enjoying the fruits of more sales in replacement market when the input cost is
comparatively lower. Since commercial vehicles replace tyres twice a year, we have
received the full impact of the price rises affected during the first and second quarter of the
last year.
Sponsorship
CEAT currently the bat sponsor of Suresh Raina, Rohit Sharma, Ajinkya Rahane
and Ishan Kishan.
Locations
The company is headquartered at Annie Besant Road, Worli in Mumbai. It has
manufacturing plants in Mumbai, Nashik and Halol near Baroda. CEAT owns:
6 Manufacturing plants
10 outsourcing units for tyres, tubes and flaps
3 dedicated 2-3-wheeler plants controlled by CEAT
DEALERS HISTORY
M/s. GANGSIRI is authorized dealer for CEAT TYRES, was established with a
prime motive to supply the CEAR Tyres range of two wheelers & four wheelers & provide
the best service to the customers of this area.
Board of Directors
NAME DESIGNATION
AMAR GANGSIRI Owner
( Mech. Engineer )
SANTOSH Manager
UMESH Accountant
DEPARTMENTATION
The sample unit consist of following departments as shown below:
Department:
1. Purchase Department
2. Production Department
3. Marketing Department
4. Finance Department
Purchase department
It is concerned with the purchase of raw material, maintaining stock purchase of machine and
all other things required for the production.
Product department
Production department it is concerned with conversion of raw materials into finished product
i.e. of unit which is ready for sales.
Marketing department
It is concerned with marketing product using different channel or customer care, customer
satisfaction and co-ordination with other department.
Finance department
It deals with employee people and developing their skills according of the company.
HEIR PRODUCTS
Available sizes:
3.50-10 3.50-8
3.00-10
CEATSECURA(scooty)
Tractor tires
CEAT AYUSHMAN
• 9.5-24
• 11.2-24
• 11.2-28
• 12.4-24
• 12.4-28
• 13.6-28
• 14.9-28
• 16.9-28
• 16.9-30
• 18.4-30
• 13.6-38
Tyre Sizes:
• 5.00-12
• 5.20-14
• 5.00-15
• 5.50-16
• 6.00-16
• 6.50-16
• 6.50-20
• 7.50-16
• 7.50-16
Tyre sizes:
• 8.25-20
• 9.00-20 16 PR
• 10.00-20 16 PR
• 11.00-20 16 PR
CEAT LUG-XL
Tyre sizes:
❑ 235/75 R17.5
❑ 225/75 R17.5
❑ 215/75 R17.5
Tyre Sizes:
• 4.00-8
• 4.50-10
Tyre sizes:
• 4.50-10
Two wheelers
CEAT ZOOM XL
CEAT
Tyre size: 150/60 R17
Tyre size:
Front
• 2.75-18
• 3.00-18
• 3.00-17
Rear
• 100/90-R17
• 120/80-R17
• 100/90-R18
• 110/80-R17
• 120/80-R18
• 120/80-R17
• 100/90-R17
• 120/80-R18
Tyre size:
• 205/70R15
❑215/75R15
❑235/70R16
❑255/70R15
❑235/75R15
Tyre size:
• 145/80R12
• 155/70R13
• 155/80R13
• 165/65R13
• 165/80R13
• 175/65R14
• 175/70R13
• 175/70R14
• 185/60R14
• 185/65R13
• 185/70R14
• 145/70R12
• 145/70R13
• 145/70R13
• 145/80R12
• 145/80R13
• 155/70R13
• 155/80R13
• 165/65R13
• 165/80R13
• 165/80R14
• 165/80R15
• 175/65R14
• 175/65R14
• 175/70R13
• 175/70R13
• 175/70R13
• 175/70R14
• 175/80R13
• 185/60R14
• 185/70R14
• 185/70R13
• 185/70R13
• 205/60R13
• 175R14
• 185/65R14
• 145/70R12
Tyre size:
• 215/65R16
• 225/65R17
• 205/60R16
• 235/75R16
In simple terms requirement is understood as a process for searching and obtaining applicants
and obtaining applicants for jobs, from amount the available recruits.
REQUIREMENT PROCESS
1. Planning
2. Strategy Development
3. Searching
4. Screening
SELECTION
Selection has been regarded as the most important function it ensure the organization that it
right number right kind of the people at the right place and it the right time.
SELECTION PROCESS
1. Preliminary Interview
2. Selection Test
3. Employment Interview
5. Job offers
Planning
A basic management function involving formulation of one or more detailed plans to achieve
optimum balance of needs or demands with the available resources. The planning process (1)
identifies the goals or objectives to be achieved, (2) formulates strategies to achieve them, (3)
arranges or creates the means required, and (4) implements, directs, and monitors all steps in
their proper sequence
Strategy development
Searching
The police searched the woods for the missing boy. She searched his face for some sign of
forgiveness, but it remained expressionless.
Screening
Preliminary interview
A preliminary interview can possibly result in a "no" decision, but is not able to result in a
final "yes" decision. So this is an interview to reduce the number of candidates, but not yet
decide on which candidate to make an offer to.
Selection test
A process resulting in the survival of those individuals from a population of animals or plants
that are best adapted to the prevailing environmental conditions. The survivors tend to
produce more offspring than those less well adapted, so that the composition of the
population is changed
Employment interview
Gary Dessler said, "A selection interview is a selection procedure designed to predict
future job performance and the basis of applicant's oral responses to oral inquiries."
Job offers
A job offer is an invitation for a potential employee, whether he or she has applied for
a job, or not, to become an employee in your organization. The job offer contains the details
of your employment offer.
7. ORGANIZATION STRUCTURE
Product Line
A product line is a group of related products under a single brand sold by the
same company. ... Companies often expand their offerings by adding to existing product
lines, because consumers are more likely to purchase products from brands with which
they are already familiar.
MEANING OF LENGTH
The measurement or extent of something from end to end; the greater of two or the
greatest of three dimensions of an object.
MEANING OF DEPTH
The distance from the top or surface to the bottom of something. "water of no more
than 12 feet in depth"
Marketing share
Balabatti Gulbarga
Tyres
Marketing strategy:
PR is about building credibility for CEAT. They leverage PR for their major
consumer connect initiatives like CEAT PRO, CCR, India Road Transportation Awards,
Safety Zones at schools, etc.
Advertisement
Pomplet's
Banners
Promotions
Excellent brand recognition in all categories of vehicles in the tyre market. Sports celebrities
and event endorsement a major vehicle for promoting their brand.
Set of steps aimed at initiating and supporting the identification and evaluation of
likely customers (prospects), sales presentation, and successful conclusion of sales activities.
It requires a close coordination of people, equipment, tools, and techniques, and includes
advertising and promotion
If they sell the target given by the company with in the time, the company will credit
some amount as a reward to the dealer.
Apart from the CEAT TIRES Dealership they have some different varieties of
product though they sell CEAT TIRES , well they sell different brand tires i.e TVS,
MRF,JK Etc ,
Apart from the TIRES they usually sell tubes of different brands
The inner tube is integral within the tyre, Components: Tyre, Tube with Valve and
In case of a puncture, loss of air is very Instant air leakage after getting
slow, since air can escape only through the punctured. The air under pressure finds a
narrow gap made by the penetration of a way between the tube, tyre and through
VULCANIZATION OF RUBBER:
Although curing of rubber has been carried out since prehistoric times, the modern
process of vulcanization, named after Vulcan, the Roman god of fire, was not developed until
the 19th century, mainly by Charles Goodyear. Today, a vast array of products are made with
vulcanized rubber, including tires, shoe soles, hoses, and conveyor belts. Hard vulcanized
rubber is sometimes sold under the brand name Ebonite or the generic zed former brand term
"vulcanite", and is used in making articles such as clarinet and saxophone mouth pieces,
bowling balls, and hockey pucks.
Pounds per square inch absolute (psia) is used to make it clear that the pressure is
relative to a vacuum rather than the ambient atmospheric pressure. Since atmospheric
pressure at sea level is around 14.7 psi, this will be added to any pressure reading made in air
at sea level.
Air Pressure
The manufacturer's optimum or recommended tire pressure for your car on a sticker in
the door jam, or in your owner's manual. Some models even place the stickers on the trunk
lid, in the console or on the fuel door. Recommended pressure is usually between 30 and 35
PSI.
Tyre balancing:
When tires are fitted to wheels at the point of sale, they are measured again on a
balancing machine, and correction weights are applied to counteract the combined effect of
the tire and wheel unbalance. After sale, tires may be rebalanced if driver perceives excessive
vibration.
Tyre alignment:
Maintenance of tyre
Inflation Pressure
• "Under inflation" or "Over inflation" on the tyre tend to impact tyre life, vehicle handling
and safety. There are two factors with weight distribution of the vehicle. One is contact patch
and other linked to the tyre wear. This result in heat buildup/tyre temperature and thus loss of
tyre life, premature tyre removals, increased rolling resistance and fuel consumption.
• "Under Inflation" is more common than over inflation. Tyre users are not always conscious
about maintaining or matching tyre pressure to the loads carried.
• In pneumatic tyre the "Air carries the load". The best tyre performance and lower tyre
CPKM are obtained by maintaining correct tyre inflation pressure.
• It is important to remember that the total weight (GVW) carried may not exceed the
registered laden weight (RLW) or vehicle passing weight, but one side of the truck or one
axle may be severely overloaded due to improper distribution of the load in the pay load
platform or loading area.
• Improper load distribution overloads the tyre(s). This condition combines with high speed ,
long hauls and load transfers result in tires wearing fast and premature removal of tires
Speed
• Excessive high speeds results in increased tyre running temperature. As the rubber gets
heated up its modulus (stiffness) gets reduced.
• Rubber being a good non conductor of heat the residual heat is retained causing increased
tyre wear and separation of components.
Wheel alignment and wheel balancing after proper time intervals (normally after every 5000-
kms)
Size Of Tire
Tire Width is the width of the tire measured in millimeters from sidewall to sidewall.
The first three-digit number in the tire size refers to the tire width. For instance, in a size
P185/40R17 tire, the width is 185 millimeters.
Aspect Ratio is the ratio of the height of the tire's cross-section to its width. The two-
digit number after the slash mark in a tire size is the aspect ratio.
Construction. The letter "R" in a tire size stands for Radial, which means the layers
run radially across the tire.
Wheel Diameter is the size of the wheel measured from one end to the other. It tells us
the size of the wheel that the tire is intended to fit. A size P185/40 R17 tire is made for a
wheel with a 17" diameter.
ADVANTAGES
• No silly punctures
• Liquid sealant
• Light weight
• No unwanted friction
• Stability
DISSADVANTAGES
• Difficult to fit
• Punctures
• Sidewall puncture
• Not cheap
14. PHOTOGRAPH
Student Name:
USN No:
Project: INTERNSHIP TRAINING
Name of the organization: GANGASIRI CEAT TYRES
04 /07/2018
05/07/2018
06/07/2018
07 /07/2018
08/07/2018
09/07/2018
10 /07/2018
11/07/2018
12/07/2018
13 /07/2018
14/07/2018
15/07/2018
16 /07/2018
2. Insurance
3. Services
PERCENTAGE
S GST 16%
C GST 2%
GST 18%
1. SALES TAX
2. IN C O M E T A X
3. SERVICE TAX