INDIVIDUAL ASSINGMENT

TECHNOLOGY PARK MALAYSIA

BM050-3-3

INNOVATION MANAGEMENT & NEW PRODUCT DEVELOPMENT

NP3F1809IT

HAND OUT DATE: 14-AUGUST-2019

HAND IN OUT:

WEIGHTAGE: 50%

INSTRUCTIONS TO CANDIDATES:
1 Submit your assignment at the administrative counter
2 Students are advised to underpin their answers with the use of
references (cited using the Harvard Name System of Referencing)
3 Late submission will be awarded zero (0) unless Extenuating
Circumstances (EC) are upheld
4 Cases of plagiarism will be penalized
5 The assignment should be bound in an appropriate style (comb bound or stapled).
6 Where the assignment should be submitted in both hardcopy and softcopy, the softcopy
of the written assignment and source code (where appropriate) should be on a CD in an
envelope / CD cover and attached to the hardcopy.
7 You must obtain 50% overall to pass this module.
 Marking scheme

No. Criteria Marks Allocation Score

1 Originality & Innovativeness 20

2 Application of Levitt’s concept 20

3 Product Platform Justification 15

4 Product competitive strategy 20

5 Commercialisation Plan Proposal 20

6 Reference 5

Total 100
Executive Summary
Table of Contents
1. The New Product ..................................................................................................................... 5
2. Justify innovation of the new product ..................................................................................... 6
2.1. Problem addressed............................................................................................................ 6
2.2. Opportunity, Benefits or impact created .......................................................................... 6
3. Application of Levitt’s concept ............................................................................................... 6
3.1. Core Level ........................................................................................................................ 6
3.2. Actual Level ..................................................................................................................... 6
3.3. Augmented Level ............................................................................................................. 6
4. The platform used to develop new product ............................................................................. 6
5. Competitive strategy ................................................................................................................ 6
5.1. Differentiation and Positioning ........................................................................................ 6
6. Commercialization plan Proposal ............................................................................................ 6
7. Conclusion ............................................................................................................................... 6
8. Reference ................................................................................................................................. 6
9. Appendix ................................................................................................................................. 7
1. The New Product
2. Justify innovation of the new product
2.1. Problem addressed
2.2. Opportunity, Benefits or impact created

3. Application of Levitt’s concept

3.1. Core Level
3.2. Actual Level
3.3. Augmented Level

4. The platform used to develop new product

5. Competitive strategy
5.1. Differentiation and Positioning

6. Commercialization plan Proposal

7. Conclusion

8. Reference
9. Appendix
Marking Criteria
Marks are awarded based on the following guidelines:
Grade Assessment Guidelines
Pass answers are expected to be legible, tidy, well organized and written in clear,
General understandable English. Students who grossly exceed the word limit will be
penalized.
Superficial analysis, concepts ad language of the subject is absent or scant.
Irrelevant regurgitation of text book. Ideas are poorly expressed. Many key issues
0-39%
are ignored. Concepts and language of the subject are used but are often confused
in application and or explanation.
Some understanding of the relevant models and concepts. Some elements of an
40-49%
appropriate structure are present. Restricted analysis of some issues.
Evidence of reading and research. Understanding of the application of appropriate
50-59% models and concepts is demonstrated. Key issues are identified and analysed,
although this may be restricted at times. Some source s are acknowledged.
Evidence of wider reading. The assignment effectively interprets the information
and exhibits the integration of ideas across the subject area. The assignment has
60-69%
credible recommendations. A systematic approach to development and evaluation
is used. Most sources are acknowledged and referenced using Harvard system.
70%
and Arguments are clear and convincing. Confident integration of theory and practices
above is demonstrated. Consistent referencing to sources using the Harvard system.