APJ Ignite The Firewall

Partner Deal Registration

http://cs.co/APJIgniteTheFirewall

May 10, 2019

Modernize the Firewall: There will never be a better opportunity
$1.6 Billion Opportunity: ASA & IPS Refresh to Next Gen Firewall
Over 4,200 customers with greater than $50K opportunities

Americas
Americas EMEAR APJ
$1 Billion Opportunity $370M Opportunity $180M Opportunity
2,400+ Customers 1,300+ Customers 500+ Customers

~$415K ~$280K ~$360K

Avg. Deal Avg. Deal Avg. Deal
Size Size Size

2x - 3x opportunity per customer when adding Firepower subscriptions, including

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Partner’s own professional services, and cross-selling other Security products

Cisco Next Generation Firewall stands
out from the competition
Ignite The Firewall
➢ World-class threat intelligence
organization Talos We are announcing a limited time
➢ Superior visibility, and Partner Deal Registration promotion to
increase partner profitability to
➢ Automation enabled by most unprecedented levels, and promote
comprehensive integrated security Next Generation Firewall
portfolio in the industry

© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
 Security Ignite Deal Registration - New Enhancements!
Partner Hunting (OIP) & Teaming (TIP)

Now open to ALL Partners

Select Certified and Above

* Limited Time Offer *

Increased Deal
Q4 FY19 Ignite the
Registration Discounts
Firewall Discounts
up to 62%
up to 80%*

© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
* This discount level may vary in Australia based on the local Currency Price List
 Q4 FY19 Security Ignite the Firewall Partner Deal Registration
Partner Hunting (OIP) / Teaming (TIP)
Add: (Optional)
Next Gen Firewall AnyConnect & Umbrella
+6%

Up to 80%*
Up to 70%*
Up to 66%*

• Blended Firewall
DISCOUNT Discount of 74%** AnyConnect
Next Gen Next Gen
LEVEL 66%
Firewall Firewall • Translates to 40%+
Hardware Software Partner Gross Margin
Umbrella
** Based on sample deal config 62%

* This discount level may vary in Australia based on the local Currency Price List

© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Visit ‘Ignite the Firewall’ to learn more
All Discounts are for Direct / Distributor Pricing. All 2-Tier Partners must negotiate directly with their distributor.
Q4 FY19 Ignite the Firewall Partner Deal Registration
Maximize Partner Profitability - BoM Example
Part # and List Price – Sample FPR 2110 Old Security Deal Reg **New** Q4 FY19
'Ignite the Firewall’ Reduction
Deal Reg in Partner
Service
Partner Buy Price
Part Number Quantity Duration List Price Discount
Buy Price Partner (%)
(Months) Discount*
Buy Price

FPR2110-NGFW-K9 1 --- $10,995 56% $4,838 80% $2,199 -55%

L-FPR2110T-TMC-3Y 1 36 (3 Yr) $13,460 56% $5,922 70% $4,038 -32%

Total $24,455 56% $10,760 74% $6,237 -42%

• Blended Firewall (HW+SW) Discount of 74%

• 42% Reduction in Partner Buy Price 40%+ Partner Gross Margin
(Compared to Old Security Deal Reg Discount) (Highest Partner Profitability)
• Pricing Protection for 180 days
* This discount level may vary in Australia based on the local Currency Price List

© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Visit ‘Ignite the Firewall’ to learn more
All Discounts are for Direct / Distributor Pricing. All 2-Tier Partners must negotiate directly with their distributor.
Ignite the Firewall Partner Deal Registration, POV
and Sales Closure SPIFF (APJ)
Cisco Security Rewards: https://www.cisco-rewardscentral.com/SecurityRewards/sg/Forms/Promotion.aspx

Up to
$850 SPIFF each
per Deal ID

POV Submission Sales Closure

(Net $10K BOM) (Net $25K sales)

AM or SE each receive 10,000 AM or SE each receive 25,000 Plus, up to $750

points ($100 worth) for points ($250 worth) for
approved deal registration approved deal registration for adding UMB,
CES or
AM or SE each receive 25,000 AM or SE each receive 25,000 Stealthwatch to
points ($250 worth) for points ($250 worth) for same Deal ID
approved POV deal approved Cisco NGFW (FP
registration 2100 Series / 4100 Series)

Partner Account Managers (AM) / Partner Sales Engineers (SE) Click Here to Claim
© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
 Key Takeaways Limited Time Offer:

Whether you are selling new, migrating or refreshing

your customers to the latest Next Generation Firewalls,
be sure to register your deals in Cisco Commerce
Workspace (CCW) and take advantage of these
unprecedented discounts…

1. Deal Registration gives you deal protection and

highest margin/profitability with the Q4 FY19
Ignite the Firewall discount offer, up to 80%*

2. Partner AM & SE SPIFF up to $850 each, per deal

3. Dynamic Bundles for Security: No more ‘special

SKUs’ or ‘bundle part numbers.’ Now there is an
automatic partner discount for building Security
solutions in CCW. You won’t need a DSA!.

© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
* This discount level may vary in Australia based on the local Currency Price List
More Information – Quick Links

Ignite the Firewall

• Selling Security Partner Portal • Cisco Security Partner Community

• Dynamic Bundles for Security • APJ & HK Cisco Security Rewards

• Modernize the Firewall

© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential