PROJECT ON

BLOGGING AND COMPETITOR’S ANALYSIS OF

BEE ONLINE

Summer Project submitted to the

ATHARVA INSTITUTE OF MANAGEMENT STUDIES

in partial fulfillment of the requirements for the Degree of

MASTER OF MANAGEMENT STUDIES

Submitted by

SHRADDHA RAJARAM KARI

2017-2019

Project Guide

PROF. ABHAY DESAI

ATHARVA INSTITUTE OF MANAGEMENT STUDIES

Malad-Marve Road, Charkop Naka, Malad (West), Mumbai 400 095.

 DECLARATION

I hereby declare that the project report under the title “BLOGGING AND COMPETITORS’
ANALYSIS” exhibited to Atharva Institute of Management Studies is my unique work and has
been done under the direction of Prof. ABHAY DESAI amid the period May–Jul2018.

Shraddha Kari

Place: Mumbai

Date:
 ACKNOWLEDGEMENT

I would like to express my deep sense of gratitude to all those who have directly or indirectly
contributed towards the successful completion of this project with utmost accuracy and validity.

First I would like to thank my mentor Prof. Abhay Desai for his unappeasable help and direction.
Next I would like to thank Mr. Abhishek Shah (Information Analyst and Director of Bee Online
Communication Pvt Ltd) for his direction and skill all through the entry level position travel.

Lastly, I would like to thank the entire team of Bee Online Communication Pvt Ltd for their
assistance and support without which the task would not have been advanced so easily.

SHRADDHA KARI

AIMS
 CERTIFICATE

This is to certify that the project entitled “BLOGGING AND COMPETITOR’S ANALYSIS
OF BEE ONLINE” is the bonafide work carried out by SHRADDHA RAJARAM KARI student
of M.M.S., Atharva Institute of Management Studies, during the year 2017-2019 in the partial
fulfillment of the requirements for the Degree of Master of Management Studies and that the
project has not formed the basis for the award of any other degree, associate ship, fellowship or
any other similar titles.

Place: Mumbai

Date:

Signature of the Guide

Signature of Director
 PREFACE

An Industrial, Business or service organization by taking up a pie is most important part of our
MMS course & is must as per the syllabus. Our MMS course is of administrative and managerial
activity of industrial, Business study or service organization.

The main objective of this project study is to develop an understanding of Content Writing. The
content writing for website plays a major role in increasing the traffic of the website and in a way
generate leads as people prefer reading blogs on website at home. Also, it is realized that good
blog content attracts the visitors and they tend to share them on social media if the content is really
worth sharing.

In this grand project report I have tried to analyze impact of website blogs on onlookers and how
it can help in the overall customer satisfaction on the basis of different factors such as services
offered customer support etc.
 INDEX
SR. TITLE PAGE
NO NO
1 Executive Summary 1
2 Industry Overview 2-5
-Basic Overview of Industry
-Major Players
3 Company Overview 6-12
- History
- Mission and Vision
- Services
- Why Bee Online?
- Major Clients
- Major Competitors
4 Introduction to the topic 13-23
- Benefits of Blogging for Business
- Content Writing process flowchart
- Digital Marketing Channels
5 Research Methodology 24-25
- Introduction
- Scope of the study
- Objective of the study
- Data Sources
- Data Collection Instrument
- Sample Design
6 Data Analysis and Interpretation 26-29
7 Findings 30
8 Conclusion 31
9 Recommendation 32
10 Bibliography 33