Chapter 1

Industry Profile
1.1: Introduction to Publishing
1.2: History of Acevision Publisher Private limited

1.1: INTRODUCTION TO PUBLISHING

History of distributing is a record of the determination, readiness, and showcasing of printed

matter from its starting points in antiquated occasions to the present. The movement has
developed from little beginnings into a mammoth and complex industry in charge of the
dispersal of all way of social material; its effect upon progress is difficult to compute.

This article proportions of the collectible and improvement of book, paper, and magazine
distributing in its specialized and business viewpoints. The procedure and scattering of
composed correspondence are pursued from its beginnings in the old world to the cutting
edge time frame. For extra data on the arrangement of early compositions, see composing. A
progressive point by point examination of printing innovation can be found in printing. The
dispersal of distributed material through electronic media is treated in data handling. For an
exchange of reference-book distributing, see the articles reference book; lexicon. The
historical backdrop of distributing is described by a nearby exchange of specialized
development and social change, each advancing the other. Distributing as today is known
relies upon a progression of three noteworthy creations—composing, paper, and printing—
and one significant social advancement—the spread of proficiency. Prior to the innovation of
composing, maybe by the Sumerians in the fourth thousand years BCE, data could be spread
distinctly by listening in on others' conversations, with all the going with impediments of spot
and time. Composing was initially viewed not as a method for spreading data but rather as an
approach to fix religious plans or to verify codes of law, parentages, and other socially
significant issues, which had recently been focused on memory. Distributing could start
simply after the syndication of letters, frequently held by a holy rank, had been broken, most
likely regarding the improvement of the benefit of writing in business. Contents of different
sorts came to be utilized all through a large portion of the antiquated world for
announcements, correspondence, exchanges, and records; however book generation was
limited generally to religious focuses of learning, as it would be again later in medieval

1
Europe. Just in Hellenistic Greece, in Rome, and in China, where there were basically non-
religious social orders, does there appear to have been any distributing in the cutting edge
sense—i.e., a replicating industry providing a lay readership.

1.1.1: Book Publishing

The structure, substance, and arrangements for making and dispersing books have fluctuated
broadly during their long history, however by and large it might be said that a book is
intended to fill in as an instrument of correspondence. The Babylonian earth tablet, the
Egyptian papyrus roll, the medieval vellum codex, the printed paper volume, the microfilm,
and different blends have filled in as books. The extraordinary assortment in structure is
coordinated by an equivalent assortment in substance. Both Shakespeare's gathered plays,
first distributed in 1623, and the most misguided and trifling tract distributed in that or some
other year were structured as instruments of correspondence.

The book is additionally portrayed by its utilization of composing or some other arrangement
of visual images, (for example, pictures or melodic documentation) to pass on an importance.
As a complex mode of correspondence, it requires authority of the hard-won aptitudes of
perusing and composing. Another distinctive component is distribution for substantial course.
A sanctuary segment with a message cut on it's anything but a book. Signs and bulletins that
are simple enough to transport are made to draw according to passers-by from a fixed area
and in this manner are not typically thought about books. Private records not expected for
course likewise are not viewed as books.

A book, with the end goal of this talk, is a composed (or printed) message of significant
length, implied for open course and recorded on materials that are light yet strong enough to
manage the cost of similarly simple compactness. Its main role is to convey a message
between individuals, contingent upon the twin resources of movability and perpetual quality.
Accordingly, the book rises above reality to declare, to elucidate, and to protect and transmit
information. Books have gone to the conservation and dispersal of information in each
proficient society. The accompanying record, keeping principally inside the extent of human
advancement as it created in Western Europe and North America, considers the book as it
showed up at various occasions ever, the trademark substance and survival of duplicates and
messages, and the methods for generation and conveyance.

2
1.2: HISTORY OF Acevision Publisher Private Limited
Established in 2000, Acevision Publisher Pvt. Ltd. Is the brain child of the publisher, Vishal
Mehrotra the managing director of the company? It is one of the leading and successful
children’s book publishers, publishing around more than 400 active titles from k-8, and has
been extensive experience for over 17 years. In the year 2017, with the concept – Access to
Knowledge, Acevision has launched its sister concern in the name of EDUTREE Publishers
PVT. LTD.

Acevision Publisher Private Limited is involved in Manufacturing - Paper & Paper Products,
Publishing, Printing & Reproduction Of Recorded Media Activity and currently the company
is in Active Status. Acevision has been a pioneer in developing and publishing quality
educational books for educators and learners on a variety of subjects. More than a decade of
innovation and excellence in education, Acevision is becoming a leader of high-quality
publishing solutions that covers every stage of the author-to-reader publishing process. The
class of the acevision publisher private limited is private. The company roc is from Kanpur,
with its registration number-069593. It is categorized in company limited shares and its
subcategorized non-government company. The date of incorporation was in 17-03-2015 and
its registered address was at mm-317, Sector-d Aliganj Lucknow, Uttar Pradesh 226024.

The brand new education team, a group of professional who we are focused on delivering
customised educational content and service tailored to each school’s specific needs with
Acevision’s wealth of the content is launched. The headquarters are in Lucknow, is formed
with offices in Ghaziabad, Kolkata and Guwahati associated with more than 10000 schools
across India.

It is recognised for its beloved brands with hit selling titles- Busy Bee and Start up! The New
Brain Booster and Inspiring Souls are all Acevision favourite that have helped inspired a love
of literacy and the learning in children across the nation.

What set acevision apart from the other publishing companies is the care and the commitment
we have with the children’s. With the base on the incredible talent of our team can broaden
our service to help the educators and the children’s everywhere learn through the new
technologies as well as continue to be the strongest print suppliers for the children’s books
and a major publishers of educational materials.

3
EDUTREE PUBLISHER PVT. LTD.
Edutree Publishers Private Limited is an Indian Non-Government Company. It's a private
company and is classified as 'company limited by shares'. Company's authorized capital
stands at ₹ 10.0 lakhs and has 10.0% paid-up capital which is ₹ 1.0 lakhs. Edutree Publishers
Private Limited is majorly in Manufacturing (Paper & Paper product, Publishing, printing and
reproduction of recorded media) business and currently, company operations are active.

Edutree present BOUNCY BEAR! The pre-school readiness pack to tickle the little minds.
This pre-packs cover materials normally taught during a child’s early years at school and will
help give the children a great start. The present series of books is underpinned by a solid
structural framework, ensuring that young minds develop their learning skills, reading
vocabulary and stamina at a steady management pace.

The Bouncy Bears preschool has been developed in consulting with leading experts in the
teaching of preschool and kinder garden, which helped to draw up the three levels
frameworks. It is a complete set of thirty-one book graded in three levels for guidance and
available in the eco-friendly comfy bag, along with a free action-packed animated and
interactive CD ROM for teachers helping the kids learn to read.

4
 Chapter 2

VISION AND MISSION

VISION: "Reach each child...to teach each child!''

MISSION: Our mission is to provide children in India with reading and learning
opportunities that will cultivate their minds to the utmost capacity and enrich their lives. We
run a dynamic publishing programme which aims to produce innovation titles from the best
of authors and illustrators, in a variety of genres. Best authors and illustration. We aims to
offer the best from the best from the world of books and other learning materials produced
not only by Acevision but also by other contemporary publishers at prices parents can afford.

Figure: 2.1
In figure 1 we can see that acevision publisher pvt ltd is providing workshop to the students
in the area of Hazaratganj, Lucknow Uttar Pradesh. The company has been playing vital role
in giving the workshop to the students of the government schools.

5
 Chapter 3

CORPORATE OFFICE/HEADQUATERS AND

NUMBER OF UNITS

HEADQUATERS- LUCKNOW,UTTAR
PRADESH

BRANCHES

KOLKATA GUWAHATI

Fig 3.1

Acevision has its headquarters and branches in the centre of the top three cities of the
country. The headquarters is at mm-317, Sector-d Aliganj Lucknow, Uttar Pradesh 226024.
Acevision publisher private limited has its two branches one in Kolkata and the other in
Guwahati. The company has none of its branches and yet it is about to start its business in
Banglore and Mumbai.

6
 Chapter 4

CAPITAL STRUCTURE, INITIAL INVESTMENT AND

SHARES
INCORPORATION DATE / AGE: The company incorporation date or the day on which
the company have started the business was on 17 March, 2015. It has been 4 years to the
company this year.

AGM DATE: A yearly broad gathering annual general meeting (AGM) is an obligatory
yearly assembling of an organization's interested investors. At an AGM, the executives of the
organization present a yearly report containing data for investors about the organization's
presentation and procedure. Last reported AGM date was held on 27 September, 2018.

AUTHORIZED CAPITAL: The approved capital of an organization is the greatest measure

of offer capital that the organization is approved by its protected records to issue to investors.
Some portion of the approved capital can remain unissued. The approved capital can be
changed with investors' endorsement. The approved capital for Acevision Publisher Pvt. Ltd
is ₹ 50.0 Lakhs.

PAIDUP CAPITAL: Paid-up capital is the measure of cash an organization has gotten from
investors in return for offers of stock. Paid-up capital is made when an organization sells its
offers on the essential market directly to investors. The paid up capital with the company
have received from its shares holders worth ₹ 29.395 Lakhs.

INDUSTRY: Acevision Publisher Private limited is a Manufacturing (Paper & Paper

Products; Publishing, printing and reproduction of recorded media) which falls in the
productive market of books publishing house.

TYPE: Acevision Publisher Private ltd.is a company whose shares are not traded in the stock
exchange which means it an Unlisted Private Company which is not registered in the SEBI.
The shares of the company could be purchased privately or directly from the existing
shareholders.

CATEGORY: Limited by shares is that the liabilities of the investors to creditors of the
organization are restricted to the capital initially contributed. Acevision Publisher Private Ltd
is a Company limited by Shares.

7
 SUBCATEGORY: Acevision Publisher Private ltd is a Non-government Company. It
started with the initial investment of ₹50, 00,000 which they borrowed a loan from Punjab
National Bank in the year of 2015.

In the first year in gained a huge market share with it quality products and services. In four
years they were able to expand their market in two other states and started their business there
as well.

5.1 CHARGES OF ASSETS

DATE OF
CHARGE CHARGE
CREATION/ MODIFIED AMOUNT
ID HOLDER
MODIFICATION

PUNJAB NATIONAL
100131099 08 September, 2017 NO 6.00 lakhs
BANK

PUNJAB NATIONAL
100133506 31 August, 2017 NO 8.00 lakhs
BANK

100191803 05 July, 2018 NO 5.00 cr HDFC BANK LIMITED

Fig 5.1
The following are the charges of the assets of the acevision publisher private limited. Its
charge holders are PUNJAB NATIONAL BANK and HDFC BANK. HDFC has provided a
loan last year with the capital of ₹ 5, 00, 00,000. And PUNAJB NATIONAL BANK of ₹14
lakhs.

8
5.2 FIVE BIGGEST CHARGES

FIG 5.2

As we can see in fig 5.2 the given pie chart around 97% of loan is provided by HDFC bank
and the 3% is provided by PUNJAB NATIONAL BANK. Now as we know that acevision
has taken their credits from HDFC and PUNJAB NATIONAL BANK, we can assume that
the company has very stable financial position. This shows that the firm is in s perfect state to
meet their debts and are pretty much certain. The level of uncertainity is very low , hence the
company is strong in terms of their financial condidtions.

9
 FIG 5.3

In the fig 5.3 we can see that acevision publisher private ltd with its 5 biggest assets charges.
The company has borrowed a fund of worth ₹ 5, 00, 00,000 from HDFC BANK claiming to
be the biggest charge of acevision publisher private ltd till date. The have also taken loans
from PUNJAB NATIONAL BANK. With the following figure given we can assume that the
company is not having too much of risk and its absolute stable.

10
5.3 Acevision Publisher Private Limited Capital Analysis

 Authorized capital and paid up capital for Acevision Publisher Private Limited is
₹5,00,000 and ₹1,00,000 respectively i.e., 20% of authorized capital has been utilized
by company
 Average authorized capital and paid up capital for main line of business (Book
binding on account of others) is 2494494 and 1400966 respectively i.e., this company
has 20% authorized and 7% paid up capital in compare to its main industry
 Average authorized capital and paid up capital for parent line of business (Service
activities related to printing) is 4437355 and 2695414 respectively i.e., this company
has 11.26% authorized and 4% paid up capital in compare to its parent industry
 Average authorized capital and Paid up capital for top line of business (Printing and
service activities related to printing) is 10457607 and 4175647 respectively i.e., this
company has 4.7% authorized and 2% paid up capital in compare to its top industry.

11
 Chapter 5

ORGANISATION HEIRARCY STRUCTURE

CEO /MD

HR Manager Marketing Manager

Delivery Head

Finance Executive

Project Manager PHP Project Manager .net System Admin

Q&A Team Lead

Team Leads Design Lead

Designer/Developer Q&A
Sr. S/W Engineer

REGIONAL MANAGER
S/W Engineer

Trainee
TERRITORY MANAGER

SALES EXECUTIVE

Fig 5

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 Chapter 6

PRODUCT A ND SERVICES
ACEVISON PUBLISHER PVT LTD has ample nos. of products and services under their
bags. The following are the products and service of ACEVISON PUBLISHER PVT LTD:

1. BUSY BEES: Busy Bee Pre-School books series is an integrated and innovative
approach to the teaching level of students at kindergarten and upper primary. Its
goal is to provide high quality early childhood education to the students of young
learners. The series intend to provide basic explanation of what skills most
teachers expect. The series comprises set of 43 books divided into three age
groups for the tender minds. Some of the title of the companies are as follows:-
 PRE SCHOOL BOOKS
 CURSIVE WRITING SERIES
 PRE-PRIMARY SECTION
 SOCIAL STUDIES SERIES
 SCIENCE SERIES
 ENVIRONMENTL STUDIES SERIES
 COMPUTER SERIES
 G.K SERIES
 ENGLISH SERIES
 ENGLISH GRAMMAR SERIES
 MORAL VALUES SERIES
 ART & CARFT SERIES
 HINDI SERIES
 SCIENCE LAB SERIES

2. Start-up and bouncy bears: Edutree which is the parent company of Acevision
Publication Private Limited has presented a series of bouncy bears and start-up 1st Edition
this year. The readiness pack to tickle the little minds of the students Edutree has launched
these products. The pre-pack covers material normally taught during a child’s early years at
the school and will help give the children a great start. The present series of books is
underpinned by a solid structural framework, ensuring the young minds develop their
learning skills, reading vocabulary and stamina at a steady, manageable pace. It is a complete

13
set of thirty one books graded in three levels for guidance and available in the eco-friendly
comfy bag, along with the free action packed animated.

LEVEL 1 LEVEL 2 LEVEL 3

English Phonics 1 Phonics 2
Maths A Maths B Maths C
Hindi 1 Hindi 2 Hindi 3
Rhymes A Rhymes B Rhymes C
Baalgeet 1 Baalgeet 2 Baalgeet 3
Tell me Why? 1 Tell me Why? 2 Tell me Why? 3
Colouring Book A Colouring Book B Colouring Book C
ACTIVITY WORKSHEETS
Term 1 Term 1 Term 1
Term 2 Term 2 Term 2
Term 3 Term 3 Term 3

Complete Readiness Pack

The complete pack of bouncy bears comes with the affordable prices. The prices of the
bouncy bear levels are listed below

Level I RS: 1200.00/-

Level II RS: 1400.00/-

Level III RS: 1600.00/-

14
 Chapter 7

SWOT ANALYSES

STRENGTH Weakness
 Quality products  High price
 Brand image  Low market in rural area
 Content development  Limited market reaches
 High-quality design and outside of established areas
production

OPPORTUNITY THREAT
 Collaborative ecosystems—  Growing number of
presses, libraries, competitors
 Lack of customer awareness.
universities, scholars, etc.
 Upgrading with technology.
 Internet publishing
Educational materials.
 Teaching teachers

15
 Chapter 8

OBSERVATIONS
1. The work in the company is full field work. Most of the times the executives are
out and they are back in the office in the afternoon session. Only the manager and
the HR remains with the supporting staff remains in the office.
2. The authority in the office flows in the hierarchy way that is the manager is the
most powerful then comes the regional manager and then the territory manager
after that comes all the workers.
3. Being in the marketing and sales team it was exploring enjoying and visiting the
different locations. Here I realised that in different location the people nature is
different and we have to adjust accordingly.
4. The executives have to visit the school and the book dealers, authorized persons
and the schools frequently so that they keep good relations in the market.
5. A good percentage of discounts are given to the dealers and the retailers so that
the push the book of our company to the market.
6. Lots of gifts, offers are given to the people who can provide the business to the
company.
7. We have to be good with the retailers so that we good information about the other
publishers and could overtake them.
8. The process of this starts with sampling and then the executive runs for the orders
and then payments.
9. It is important to always be in touch with the people who can give the business
and offer them for a coffee, lunch, dinner, holiday trip, extra commission.
10. If the customer or we collect the payment in early time then we get extra 2%
commission for it.
11. Every month there will be marketing and sales meeting to see how the employees
are performing and the best performer will rewarded.

16
 Chapter 9

AceVision CSR
Acevison promotes holistic approach towards education that embraces teaching aids and
extra-curricular activities that complement theoretical knowledge’s. It harmonizes their
textbooks with the following ancillary teaching tools. Some of the activities

Teacher’s Training Workshops

Strengthening the teaching abilities of the teaching force by updating them with the
latest teaching skills through various workshops organized exclusively for them. Our
team of eminent resources persons conduct workshop focussed on pre-primary
teaching skills, soft Skills for teacher motivational skills and specific subjects based
on sessions.

Teacher’s workshops on specified subjects:

Specified subject based workshops on English, Hindi, arts, Life skills, etc. are
regularly organized for teachers stimulate their teaching methodologies and introduce
them to novel methods of imparting education.

Distributing its old stock in the rural area:

The stocks of the previous edition or the left over books which are little damaged are
given to the students in the rural areas. Ensuring that the kid in the rural area’s enjoys
the equivalent same benefit as the students in the cities. This keeps a good reputation
of the company in the society and would trigger them to contribute more.

17
 PART – B
Problem Centered Study

18
Elaboration of the problem/issue

Ace vision Publisher is well known brand in in book publisher industry in India. So, it’s not
easy task for the Ace vision to penetrate the publisher industry in India. Company has
decided to focus on the quality not the competitors and capture the market share. The books
are effective and having better quality in comparison to the Goyal’s (Competitor product).
So, it can create an effect into the mind of customers that they can avail good quality of
education paying the price which they have to pay. The company has many discounts and
offers for its distributors, retailers and middlemen.

When sales of the company will increase the market share of the firm will automatically
increase. The incentives will be provided to the sales team which will trigger them to work
even harder and grow the share of the market.

As all the companies will send their sales executive to the market ask them to increase their
shares our strategy this year will be to increase the sales by providing the skilled based
programs in the different schools who deals with us .

Relevance of the study in relation to the firm or industry

This will help the company to grow its market share at the good pace and will help them
achieve its target easily. As we all know that customer is the king and maintaining, retaining
and enhancing them is the utmost important and ultimate goal of any firms as the revenue
comes purely from the client and customer and thus retaining and satisfying them is the
ultimate option for any firm.

Thus the relevance of the study in industry is that the study will help will in understanding
the structure and pattern of the publishing industry and will help in letting us know the
satisfaction which the customers is getting after dealing with the product and services and the
problems which they are facing with the other publishers so that we can fix these problems
and make our customers happy.

19
TITLE OF THE STUDY
“Market penetration of acevision publication private limited, Guwahati Branch.”

ABSTRACT
The study has been done in the area of the northeast region. The survey conducted has been
done in the three big states of this region Assam, Meghalaya and Mizoram. Acevision
publisher has a conducted this survey in the northeast region in the Guwahati branch. As we
all know that most of the states in this region are not very much explored this is the reason
why the company planned a market research on these three states because it is a potential
market.

The reason for conducting this research was to make a proper analysis of the market to find
out ways to expand the company’s business and increase its market share or to capture the
market shares. While doing this research in the developing states of the country Assam,
Meghalaya and Mizoram almost fifteen districts was cover in which around 180 schools and
25 dealers were interviewed. In the cities like Guwahati, Shillong and Aiwzal the market
seems to pretty much conservative because the parents of the children’s have a good
knowledge about the quality of education and it was found that there is a huge opportunity of
the company to hit its margins whereas in the places like goalpara,khrisnai,tura,jowai it was
founded that the parents are least concerned about the quality of the study and are rather more
price concerned. So, it’s not easy task for the Acevision to penetrate the publisher industry in
these states. Company has decided to focus on the quality not the competitors and capture the
market share. The books are effective and having better quality in comparison to the
others. So, it can create an effect into the mind of customers that they can avail good quality
of education. Hence the company has also have the best authors of the country behind them.
This will make the consumers feel that they are paying right amount for the books they are
purchasing and make them not think anything before buying the company’s books.

When sales of the company will increase the market share of the firm will automatically
increase. The incentives will be provided to the sales team which will trigger them to work
even harder and grow the share of the market.

20
 Chapter 10
Methodology of the study:
Research
Research in general words refers to a search for knowledge. One can also define research
as a scientific and systematic search for pertinent information on a specific topic. In fact,
research is an art of scientific investigation. It is a systematic enquiry seeking facts through
objective verifiable method in order to discover the relationship among them and to presume
broad principles or laws for them. In fact, research can also be through as a careful
investigation or enquiry especially through search for new fact in any branch of knowledge.

Research Methodology
Research methodology is a method or sequential steps to solve the research
problem in a systematic way. It is also necessary for the researcher to understand and know
the methodology instead of knowing only the research method or techniques. Thus Research
methodology is the description, explanation and justification of the various methods for
conducting the research.

Objectives of the study

A Research Objective is a clear, concise & declarative statement that provides us
the direction to investigate the variables. The objectives of a project are also to summarize of
what is to be achieved by doing the project or conducting the research.The objectives of the
research are listed below in points:

 Market penetration of Acevision publisher private limited

 To understand the problems and the needs of the customers.
 How to increase the sales of the company with the extra skill based offers provided.

Scope of the Study

This study is more like a pilot study which will help this sector to understand and
analyse the need of the publisher services for the publishing sector and the primary
requirements for them. The study also analyses the requirement of publisher services for
publishing sector and their different needs and usage of the banking services by them. The
study also finds out about the most preferred book dealers in the northeast region as well as

21
offerings of the products and services by different publisher for different client in publishing
sector. The study also helps in understanding the pattern of publishers system in the private
publishing sector and their need for the market.

Research Design
“A research design is the arrangement of conditions for collection and analysis of
data in a manner that aims to combine relevance to the research purpose with economy in
procedure.” We can also say that a research design is a specific framework for controlling
the collection. In fact, the research design is the conceptual structure within which the
research is conducted; it also constitutes the blueprint for the collection, measurement and
analysis of data. The design also includes an outline of what the researcher will do from
writing the hypothesis and its operational implications to the final analysis of data.

Sample Size
This refers to the number of items to be selected from the universe to constitute a sample. We
can also say that Sample size is the units selected by researcher from the sample frame for his
study.

Sampling Procedure The sampling procedure for selection of publishing firms is non-
probability sampling.

Non-probability sampling is that sampling procedure which does not afford any basis for
estimating the probability that each item in the population has of being included in the
sample. Non-probability sampling is also known by different names such as deliberate
sampling, purposive sampling and judgement sampling.

22
 Chapter 11

Methods of data Collection

The task of data collection begins after a research problem has been defined and research
design/plan chalked out. Thus after the establishment of the objectives and determining the
design of the research study, it is always vital to gather the accurate data.

Methods of data collection mean the ways or the technique of procuring the data from the
respondents. The data are the raw facts and figures which are unprocessed in nature. Thus a
data can be collected in 2 ways which are listed and given in details below. The research has
been carried out based on data source of:

Primary data

Primary data are those data’s which are collected a fresh for the first time, and this
happens to be original in character. The methods I adopt to acquire data for the study is
through:

 Questionnaire
 Interview
 Observation
Secondary Data

Secondary data are those data’s which are already collected and ready to use.
Secondary data also means the data that are already available i.e., they refer to the data which
have already been collected and analysed by someone else. The secondary data that I use in
this study is through:

 Websites
 Books

Limitations:
 Disclosure of details by the concern organization is denied.
 Limited time frame to complete the project (9 weeks).
 Limited amount of time was spared by the respondents.
 Marketing and sales Manager (guide) spare limited amount of time as he is busy with
his work.

23
Statistical Tools used for Data Analysis and Interpretation:

 Weighted average method:

Presentation Tools used for Data Presentation
 Table: A table is a systematic arrangement of statistical data in
rows and columns. Rows are horizontal arrangement, whereas
columns are the vertical arrangements.
 Graph & Diagrams: One of the most convincing an appealing way
in which data may be presented is through charts. A chart can be
take the shape of either diagram or a graph

Software Tools used for Project Presentation

 The software tools that I had used for the study in the project report are:
Google forms, Microsoft Word & Microsoft Excel.

Contact Methods:

The respondents in my study were contacted directly (using survey method). It is one of the
most versatile methods. The survey was of intercept type in which the respondents were
asked to answer the questions on the spot. The method is time consuming but it provides
better results direct interaction with the respondent which is missing in the other case that is
in telephonic, mail and other methods of interviewing.

24
 Chapter 12

DATA ANALYSIS AND INTERPRETATION

1. Market Share:

Market Share acevisio

n… viva
6%

goyal
collins 11%
31%

ratna sagar
22%

othersI
s.h
mcmillanL 9%
chand…
16%

Fig 13.1

Inference: From the above pictorial diagram we can clearly depict that the market
share of the publishers in the area of northeast is as stated above. Thus from it we can
interpret that Collins has the highest market share with 36% and second is McMillan
with 25% and acevision having the least market share. With this we can identify that
the 4 years old company is putting in the steps in the new market.

25
 2. Age of the respondents

Age of
age respondents
18-30 2
30-50 91
50> 7

Age of respondents
100
90
80
no of respondent
70
60
50
40
30
20
10
0
18-30 30-50 50>

age of the respondents

Fig 13.2

Inference: From the above pictorial diagram of 100 respondents taken we can assume
that the age group of 18-30 are 2; 30-50 are 91 and 50 and above are 7. We can say
that maximum number of principles is from the age group of 30-50, and we can also
assume that there is very less number of principles from the age group of 18-30 and a
few from the age group of 50 and above.

26
 3. School strength

School
Strength no of schools
250 and
below 28
250-500 47
500 and
above 25

500 and above

250-500
Strength

250 and below

0 10 20 30 40 50

No. of schools

Fig 13.3

Inference: From the above bar graph we can easily depict that the school strength of the
northeast region. We can analyse that there are maximum nos. of school which from 250-500
and then following the A grades school of 500 and above. With the help of this figure we can
identify there is a huge market in the B grade school which falls from 250-500 because the
power of authority is not only in single person hand. There are 28 schools which have the
strength of 250 and below, about 47 schools are there which falls in the category of 250-500
and 25 schools are there which are 500 and above.

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4. BOARD OF THE SCHOOL

Board
13%

icse
cbse

27% others

60%

Fig 13.4

Inference: From the above pictorial diagram we can clearly depict that the BOARD
of the schools in the area of northeast region is as stated above. We can see that
around 60% of the schools are of local board and around 27% of the schools follow
CBSE and the 13% comprises of the ICSE board. By this we can estimate that there is
a huge market for the publisher in the local board in which they tend to put all their
efforts to squeeze in that market. The business can be expected from the local state
boards as all follows NCERT books which are prescribed the government.

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5. Present source of purchasing books

present source of purchasing books

37% book publisher
S
Counter Sale
47%
Direct purchase

16%

Fig 13.5
Inference: From the above pictorial diagram we can easily and clearly interpret that
mostly schools prefers to purchase books from the publishers or through book sellers.
Around 53% of the schools prefer purchasing books through these sources, as it helps
in gaining extra commission for the schools which they use for the development of the
schools like infrastructure and other assets. Around 47% of customers purchase book
directly to enjoy the extra benefits given by the publishers. Few purchase from book
sellers because of GST. Only 16% prefer buying from the through the counter sales because
people are not aware of the benefits of the counter sales. Here the profit margin for the
schools can be high, from the book sellers where they get only 10% of the profit in counter
sales this could be the double of it.

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 6. Low price preference

low price preference

18.5
18
17.5
17
16.5
16
15.5
15
14.5
14
13.5
yes no

Fig 13.6
Inference: From the above pictorial representation we can clearly understand and
depict that there are maximum nos. of schools which prefer low price books out of
which majority has comes the rural areas which is still yet to develop. In the main
cities we found that schools are not bothered about the price.

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 7. Prefer Quality books

Quality books

33%

yes
no

67%

Fig 13.7

Inference: From the above pictorial diagram we can clearly depict that the school that wants
the quality books and are least concerned about the price. We see that around 67% of the
schools does not prefer quality as all the students from the school does not comes from the
same family background. Hence we see this percentage increasing.

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 8. Purchase copies from the manufactures

PURCHASE COPIES FROM MANUFACTURERS

NO 5

YES 25

0 5 10 15 20 25 30

Fig 13.8
Inference: From the above pictorial representation we can clearly understand and depict that
the schools would love to purchase the copies from the manufacturers as they are aware that
they would receive high percentage from the manufacturers if they purchase directly from
them. A few of them disagree to buy from the others because they have a good relation with
other dealers and they do not want ruin that relations.

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 9. Follow bag weight System

SCHOOL BAG WEIGHT SYSTEM

17%

YES
NO

83%

Fig 13.9
Inference: From the above pictorial representation we can clearly understand and depict that
the around 80% of the market is not aware of the bag weight system introduced by the
government this year. Hence we conclude saying this that the government should advertise
this even more so that the schools in the rural areas as wells as the small cities be aware of it
and follows this rule strictly.

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 10.Required teachers workshop

TEACHERS WORKSHOP
30

25

20

15

10

0
YES NO

Fig 13.10
Inference: From the above pictorial representation we can clearly understand and depict that
the most of the schools are likeable to have a teachers workshops in the schools as this would
implement the skills and the teaching abilities to the students to that extent this is the reason
why schools are always fond of introducing workshops in the schools.

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Findings:
 The market share of the acevision publication is only 2% in the whole northeast
region.
 There is huge market of the publisher if they do the business of exercise along with
the text books because people do not want headache of business in schools.
 The sales of the acevision would reach to peak only if the attack towards the counter
sales as all the other publishers will give orders to acevision.
 The schools would love to have customized copies with schools covers, picture of the
school or name of the schools.
 Around 90% of the schools purchased books either from book sellers or direct
publishers.
 We also found out that way of making payments to the publishers by the school
through cheque is 75% and the rest pay it by cash.
 Majority if the school does not prefer the high quality books but would rather prefer
low price books.
 80% of the schools in that state or the district comprises of the local boards and the
rest 20% is occupied by CBSE and ICSE.
 Around 90% of the schools would love to do teachers, parents and students
workshops in the school. It is found out in the study that schools are interested in the
workshops.
 We also figured out that around 95% of the schools are not aware of the education
school bag weight system.

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Suggestions:

 The company should start providing and promoting the counter sales more often
rather than just sending their executive in the field because this would initiate the
company to bring its awareness in the industry.
 It would be a good opportunity for the company if they push in selling the exercise
copies in the market. This would trigger the sales team because they will have a
source to earn more from their incentives by selling the copies which will be extra
from their salaries.
 The companies should also provide free workshops to the schools which make direct
and bulky dealing where the business is eventually more than expected, this would tie
the customer to the company.
 The company should also be assured that they should make the delivery on time as
most of the feedback suggestion remarks on the delivery schedule, hence would
recommend the company to look forward to this.
 The operation department of the headquarters would need to be more actives as the
stock does not reach on time to the different branches of the company.
 The sales team should visit the customer at least 4 meet up in the session as this
would build up a good relation with the customers.

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 Conclusion
Thus after formulation and preparation of the report I would like to conclude that
Acevision Publisher is performing at its pace and consistently improving and keeping the
same spirit. Acevision Publisher has more opportunities in Northeast region as more
companies are being incorporated and due to which more employees are getting recruited
in the branch of northeast. Hence this preparation of report had helped in gaining
knowledge about the competitors and the share of the market. And I have also learnt how
to deal with customers and how the company can gain more market share in the industry.

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