TITLE PAGE AND CONTENTS

NAME OF THE BUSINESS

SIOMAI CORPORATION

THE NAME OF THE PROPONENTS

Angela C. Maralit

ADDRESS
Kolehiyo ng Lungsod ng Lipa, Main Campus

TELEPHONE NUMBER
341-5339
09058368827

EMAIL AND WEBSITE ADDRESS

Siomaico@gmail.com
www.siomaico.com.ph

DATE

Name
Manalang, Lenard Christian R.
Manalo, Jonathan A.
Maralit, Angela C.
Maraino, Julian S.
Marinas, Jessica S.
Pamilar, Maria Alyssa B.
Punzalan, Denzel John L.
Rayos, Darlene Jade R.
Recio, Reinalyn D.
Regio, Karen C.
EXECUTIVE SUMMARY

CAPITAL NEEDS

HOW THE MONEY WILL BE USED

WHT BENEFITS WILL BE DRIVED BY THE BUSINESS FROM THE LOAN OR

INVESTMENTS AND;

IN CASE OF LOAN , HOW IT WILL BE REPAID WITH INTEREST, AND IN THE CASE OF
OUTSIDE INJVESTMENTS , HOW PROFITS WILL BE GENERATED
THE NAME OF THE PERSON WHI PREPARED THE BUSINESS PLAN
 DESCRIPTION OF THE BUSINESS

Siomai Co. is a sole proprietorship operating under Angela Maralit. It is located in

Lipa City, Batangas and will begin the operation in April 2019.

Siomai Co. aims to offer its products at a competitive price to meet the demand of the

middle to higher – income local area resident. The primary motivation of the business is

to be approachable. We are driven to satisfy both the taste buds and pockets of the

Modern Pinoy. We will market mostly to the small business operator, stall owners,

students near the area, mall (crews, operations, security) and everyone who can afford

the price range of the product.

A SHORT EXPLANATION OF THE INDUSTRY

The sole proprietorship is the simplest business form under which one can

operate a business. The sole proprietorship is not a legal entity. It simply refers to a

person who owns the business and is personally responsible for its debts. A sole

proprietorship can operate under the name of its owner or it can do business under a

fictitious name, such as Nancy's Nail Salon. The fictitious name is simply a trade name--

it does not create a legal entity separate from the sole proprietor owner.

The sole proprietorship is a popular business form due to its simplicity, ease of

setup, and nominal cost. A sole proprietor need only register his or her name and

secure local licenses, and the sole proprietor is ready for business. A distinct

disadvantage, however, is that the owner of a sole proprietorship remains personally

liable for all the business's debts. So, if a sole proprietor business runs into financial

trouble, creditors can bring lawsuits against the business owner. If such suits are

successful, the owner will have to pay the business debts with his or her own money.

DESCRIPTION OF THE PRODUCT OR SERVICE

Our generation is very different unlike before in terms of living and also in taste of

food. We are driven to satisfy both the taste buds and pockets of the Modern Pinoy.

Siomai Co. will have a unique recipe of Siomai in Lipa City. We will accomplish this by

having a good and healthy food for our customers. Our product will truly different from the

other food chart and we will ensure the that our costumers will surely enjoy and

entertained by having a nice and good employee. Our company will be developed and

innovate some of product and create our own recipe to attract our customers we will level

up our product and our customers will not depend on the price alone to try our product.

RAW MATERIALS

INPUT QUANTITY PRICE AMOUNT

22 grams MILO 5 sachets Php6.83 Php34.17
Chocolate Drink with
Actigene Sachet

24 grams Jelly Powder 1 pack Php 16.64 Php 16.64

Mix Unflavored

370 ml Evaporated Milk 1 can Php 39.00 Php 39.00

29.4 grams OREO 2 sachets Php7.81 Php7.81

Biscuits Vanilla

Total Php 97.62

 MARKET STRATEGIES

The proponents used the best way to create and provide a good quality and

quantity of Siomawrap to its target market and its potential customers. This product will

satisfy the the taste that our generation want, especially to those people that really like to

eat out. The product may be common to hear, but for but its unique flavor creates

consciousness to the market. The word-of-mouth of its customers is the hope that eager

the business or industry to expand in the near future.

DEFINITION OF THE MARKET

The people of City of Lipa, especially the students, young, adults and employees

are the primary target of the planned business for they are great potential buyers of the

Siomawrap. The target markets were chosen because of their consumer buying

behaviors.

DETERMINATION OF THE MARKET SHARE

The proponent's approach to market share analysis is through the evaluation of a

market’s leading providers. The market share is an aspect in analyzing the sales and the

competition that was present in the market. It is also used to know the feasibility of new

business in the market place. It is an essentials factor in the determination of the projected

demand of the essentials factor in the determination of the projected demand of the

market. It also used to know the feasibility of the new business in the market place.
 Number of prospects in the target market

Frequency of purchase per year

Average payment per purchase

Projected total industry sales per year

Percentage the firm attain

THE FIRM’S MARKET SHARE

POSITIONING STRATEGY

PRICING STRATEGY

The pricing strategy used in this study is based on what competitors formed to attract

customers and from what consumers predict. The proponents used a combination of cost-

based in shaping the pricing strategy of the business. Cost-based pricing is where the

price includes the cost of the raw materials and of operating the business.

DISRIBUTION STRATEGY

Offering a unique kind of siomai may help the proponents increase their sales. For

the proponents to achieve it, they should maintain a good sales strategy through offering
a good quality of product to be produced. They will keep the exceptional service, its

affordability, and enhancing the product packaging.

Planning out a great sale strategy will help to promote and increase the sales in the

future. Improving the delivering and packaging to make it more attractive to the customers

will help our sales a lot.

PROMOTION STRATEGY

The proponents will also use sales promotions and public relation to make attachment

between the business and the target market. This will ensure the possibility that the

business will gain profit. Siomawrap will be promoted in many ways, namely, the

advertising strategy, sales promotion, public relations, and taste for products ensuring the

capability that the business will be well known in the market and achieve its business

goals. In the first day of its operation, freebies and discount coupons shall be given to

customers that will dine-in or take-out in the restaurants. A free taste of Siomawrap can

encourage future buyers to purchase one. Future wholesalers and resellers for the

product, such as supermarkets by displaying a kiosk for Siomawrap..

 ANALYSIS OF COMPETITION

Key assets and skills Our Company Competitor A Competitor B

(same business) ( food stalls inside the

public market)

1. Superior Product Strength Strength Weakness

2. Good Business Strength Strength Strength

Location

3. Strong Sales Team Strength Weakness Weakness

4. Strong Financial Weakness Strength Weakness

Capacity
OPERATIONS AND MANAGEMENT

ORGANIZATIONAL STRUCTURE

In organizational structure it determines the roles and duties of the employees, helping align job, with

the necessary task for Siomai Corporation.. It is typically a hierarchical arrangement of the communication,

rights, and duties of an organization.

Delivery
Production Man
Manager
Production
General Employee
Manager Marketing
Manager
OPERATING EXPENSES

Factory Tools

Unit of Description Unit Cost Amount (Php)

Measurements

1 Non-stick Sauce Php 253.00 Php253.00

Pan

1 dozen Spoon Php 150 Php 150

1 dozen Fork Php 150 Php 150
6 Plastic Ladle set Php 224.00 Php 224.00

1 Plastic Food Wrap Php 220.00 Php 220.00

1 Steamer Php 500 Php 500
 24 Mixing bowl Php 260.00 Php 520.00
10 Saucer Php120.00 Php 600.00
2 Glassware Php 389.00 Php 778.00

50 Knife Php 80 Php 80

1 dozen Drinking Glass Php 150 Php 150

Total Php 3, 625

Furniture and Fixtures

Furniture/Fixtu Unit of Unit Cost Durability Amount

re measureme (Php)
nts

Food Cart 1piece Php 3,000 10 years Php. 3,000

Total Php3,000

Factory Equipment

Quantity Description Unit Cost Durability Amount (Php)

1pc Freezer Php 9,595.00 5 years Php 9,595.00

1pc Double Burner Php 1,590.00 5 years Php 1,590.00

Gas Stove

Total Php 11,185.00

 Utilities and Other Expenses

Utilities and Other Expenses Amount (monthly)

Water Php1,000.00
Electricity Php1,500.00
2 LPG/Gas Php1,276.00
Rental Php 2,000.00
Other Expenses Php 5,000.00
Total Php10,776.00

CAPITAL REQUIREMENTS

COST OF GOODS SOLD

FINANCIAL DATA

INCOME STATEMENT

BALANCE SHEET

THE LIABILITIES

THE OWNERS EQUITY

CASH FLOW STATEMENT

SUPPORTING DOCUMENTS
SUMMARY