INSTITUTE OF MARKETING

DIGITAL VS
TRADITIONAL
MARKETING
The increase in the use of mobile has
led digital advertising to continue
ruling nearly all growth, when
compared with traditional advertising.
Online marketing is more versatile
than traditional marketing, though all
the types look similar.
 45%
growth was recorded in online
advertising in 2019(Hubspot
2019), a number of which
is expected to increase to 49%
this year.
Google drives 96% of mobile
search traffic nowadays
 DIGITAL
Never before has it been possible to
reach active prospects based on who
they are and what they're shopping
for.

TRADITIONAL
The best you could do was scatter
your ads across the biggest audiences
you could find, hoping to make a
point.
 CONTENT
MARKETING
The purpose of content marketing is to create
and share relevant written, downloadable,
and visual media so your target audience can
learn about you as a brand, your products
and services, and your expertise. Content
marketing statistics help you learn about
today's projects and platforms other content
marketers are using to solve their audience's
pain points and generate leads. This will
allow you to determine which techniques will
work best for your business and target
audience 
 51%
of B2B marketers prioritize creating
visual assets as part of their content
marketing strategy. (HubSpot, 2019)
CONTENT MARKETING STATISTICS
 73% 86%
of the population were of the population now
radio users. Back in have televisions. The use
2008, radio was of images you can see on
outpacing TV with the screen changed
14,882 over 12,092. everything.
 THE INTERNET
As of 2020, most of the population and most companies rely
on
the internet in advertising their products since it has the
capability to reach millions of people in just a few clicks and
shares.
 ADVERTISING
FORECAST
Traditional media companies might be able to survive, but their
solutions will be more marginalized by less costly solutions
They need to sustain revenues from their traditional media
while creating new ones
Digital advertising will transform the era we are living in right
now
It's no secret that great advertising attracts customers, improves
brand awareness, and generates revenue.
These statistics will help you understand how consumers today
are viewing paid media and what advertising tactics are
working for businesses, like yours, that are looking to attract
new customers.
 of all online advertising was

38%
delivered on a mobile device. The
research predicts that this figure
will likely go up to a whopping
70% come 2025.
MAILING ADDRESS
Institute Of Marketing Bangalore
Salarpuria TouchStone Ground Floor, Outer Ring Road,
Kadubuseenahalli
Bengaluru, Karnataka 560103

PHONE NUMBER

08095155559, 8919297237

EMAIL ADDRESS

engage@instituteofmarketing.in

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