Increase in Fashion Retail Clothing lines in Pakistan

Pakistan has never been lack of fashion since its foundation. Every era brought its own

unique styles and designs fit for that time both for women and men. The fashion

industry in Pakistan is witnessing fast growth and youth which comprise about 32

percent of Pakistan’s population appear to be speedily seeking the favor. There are

numerous luxurious fashion clothing lines in the country and their annual sales volume

runs in billions of rupees. In an exceedingly competitive market, these brands try to

come up with the most creative designs. These brands are focusing the youth and

meeting their demands. Brand consciousness among the people, is increasing rapidly.

Television and social media are playing a substantial role in changing the mindsets of the

youth. Fashion shows are also major contributors in changing the mindset of the youth.

Youth is conscious about brands because they think that they look attractive and more

elegant in trademark.

Fashion designers, both male and female, have flourished with the recent collection of

the most innovative clothing, footwear and accessories’ designs in the fashion and

apparel industry this is the main reasons we are seeing a lot of new fashion brands

coming to Pakistan because of the room they are getting in Pakitan fashion Industry.

Brand like Outfitters which is a leading western wear brand in Pakistan has opened more

than 60+ stores throughout Pakistan in last 15 years and Mantra the first western

contemporary brands in Karachi have big thousands of customers and are getting

immense love and support in Pakistan. This proofs that the Pakistan's Clothing Industry
has immense room for western wear.

Pakistan’s fashion industry has become a very integral part of the operations of e-

commerce businesses. It has helped to contribute a great deal to the revenues and

profits of online businesses with a recorded 16.648 million fans on the e-commerce

platform. This figure can be attributed to the rise in the popularity of fashion shows and

other types of fashion events in Pakistan.

Pakistan has been successful in establishing its apparel manufacturing industry.

According to a new World Bank report Pakistan has a possible regional hub and it should

continue to boost opportunities, especially for women and the poor.

The Stitches to Riches Apparel Employment Trade and Economic Development, recently

launched in Pakistan is aimed at clarifying global and South Asian apparel markets,

analyzing the potential increase in exports and jobs and determining policies that can

ease country’s export and job potential compared with those of their competitors in the

Southeast Asia region like Vietnam, Cambodia and Indonesia.

The report finds that it is significant for South Asian economies to remove existing

hindrances and expediting growth in apparel to capture more production and create

more employment. The prosperous manufacturers will be those who can supply a large

range of quality products to buyers rapidly and trustworthy not just those who offer low

costs.

Creative designers, newcomers have also stepped into the field to play out their
aesthetical senses to not just revive but also extrapolate upcoming trends. Be it the

colour palate, the fabric, the texture or the print, they are meshed together into a

designer’s master craftsmanship. The eccentric collections and/or theatrical fashion

performance envision the forthcoming trends, and perfectly display the genius lay in a

designer’s clever layering of colour and prints. It can proudly be stated as a fact that,

with new and foreign investors viewing Pakistani soil as one that may come bearing

fruits and profits for their business venture, the fashion industry is surely on the right

path to achieve an unprecedented success globally.