Format to write: Statement of Purpose

Questions to Answer
1. What do you want to achieve?
2. Why is it better than where you are now?
3. How can the Accelerated General Management Programme help?
4. What skills do you have that make you a fit with your future goals?
5. What are your key achievements and how do they make you a good candidate?

Highlights of the SOP:

1. Your key achievements that make you unique.
2. Your strengths that are reflected in scenarios.
3. Your professional goal and how Indian Institute of Management - Ahmedabad enables to reach
there?

Tips for an effective Statement of Purpose

Grab the spotlight: Let your personality shine and show what is unique about you through your
statement of purpose.
Share your experiences: As a non-traditional student, you can enrich your academic studies and
those of others by sharing your life experiences and wisdom. Talk about your journey – the
hurdles, triumphs and lessons learned.
Express your passion: Describe why the program inspires you. Explain what you’re interested in
learning and how you think the program will help you achieve your ambitions.
Show instead of telling: Use sensory details, concrete nouns, active verbs and small moments
that symbolize larger personal truths. Suddenly, your description of objects, actions and feelings
spring to life.
Demonstrate your knowledge of the program: Identify particular paths of study that appeal to
you. Characterize your fascination with a professor’s research or your interest in a particular
theory or school of thought
Writing Instructions
Write simply, not in a flowery and complicated manner.

Write in a straightforward way.

Be clear in what you are saying.

 EMPLOYEE | EMPLOYER | ACADEMICIAN | HUMAN

This is Me!

Having spent close to 11 years as an employee with various Organizations and heading their Sales
and Business Development functions, I thought I have learnt the trade and now it’s time to move
from an employee to an Employer. With this noble thought I started my own venture in 2014 and
have been running the same successfully with its own share of up’s and down’s.

Right from my High School and College, I have been craving for knowledge that comes not just
from books but also through trying and failing on things. This desire has made me ponder over the
basic thought of WHY, WHAT and most importantly WHY NOT! as basic principles in my day
to day life. This curiousness made me a child prodigy on questioning the status quo and trying
things differently.

WHY ME?

As an example to this prodigy, I started working at the age of 18 full-time where-in Ias an employee
would take calls with International call centers during the night and then attend REGULAR
college during the day, thus having not more than 3 hours of sleep per day. I could accumulate the
sleep and use the weekend completely to catch on the same.

The quest for unknown has been the guiding factor for me all through and thus continued my
education all the way until my Mphil in Strategy (Regular Full time) with Christ University and
also tried my hands at FPM with IIM Bangalore in 2012, but could not move ahead due to
personnel commitments of family and kids.

With Proclivity towards learning again, this desire is at the peak and what best can guide me than
an Accelerated General management program where in I get to Unlearn and again learn from the
best minds in this country.

My long-term objective is to be a HUMAN known for his capability to identify, innovate, execute
and have a challenging approach to incumbent business methodologies. Eventually, I aim at
creating future leaders who have the same quest to question the status quo and are willing to
Unlearn in order to learn again.

WHAT SKILLS DO I POSSESS?

Skill is a very widely used term that has its value change over time. As they say “A glass is half
full or half empty”, skill set can be both a boon and a bane depending upon the situation that you
encounter with - people or businesses.

I have spent considerable time as an Employee and a little over 4 years as an Entrepreneur but still
wondering over this big term called SKILL and how to unlearn and learn new skills for varied
situations. I am coming in with very open mind and a very huge quest for knowledge in areas of
general management which would help me in the long run in shaping my business better.

I have the clear ability to learn new things and the quest to know more about reason of failures.
Every long-term goal is driven by multiple short-term goals. A short-term goal has to supplement
the long-term goal and must be in sync with the overall objective. My long term objective is to
have a large corporation and help thousands of people to get employment and enable them to be
self-sufficient and still be able to ask questions while working

Key Achievements:
- Have been the youngest Board Member for management education with Mount Carmel
College, Bangalore
- Have been a visiting faculty for Marketing, Entrepreneurship and Operations Management
with more than 5 Business schools in Bangalore
- Have been the youngest Certified Six Sigma Blackbelt from the House of TATA’s
- Have been the youngest performer to be recognized by GKVK and UAS Bangalore which
helped me to become the Technology Partner for more than 2 years

In particular, I am interested in factors that affect the competitive performance of a business

concern, and the manner in which changes in technology, Social Media etc. affect an
organization’s structure, long-term business strategy, product development, manufacturing, supply
chains, distribution network, information needs and standard systems. In order to gain an
appreciation of these and related issues, it is essential for me to have a strong grounding in
Economics, Supply Chain Management, and issues connected with Information Technology, as
well as gain a General Management perspective. An Accelerated General Management Program
from IIMA will position me at the forefront of management education allowing me to learn from
the exposure that IIMA provides in terms of its own alumni, access to business leaders and world-
class management. Continued group work with my fellow students from various backgrounds will
serve to cement my confidence in my own abilities and provide an exposure to different cultures
and viewpoints.