14PHDBA001 RESEARCH METHODOLOGY AND STATISTICS

Module 1: Introduction: Definition and objectives of Research – Types of research, Various Steps in Research process,
Research Purposes, Ethics in research - types of research approaches – research process - criteria of good research
Module 2: Choice of a problem - Defining the research problem - Developing a research question Literature review, Survey
of literature - Formulation of research hypothesis - Research design –Types of research design - concepts relating to research
design - developing a research plan
Module 3: Sampling design - Steps in sampling design - Characteristics of a good sample design – Types of sample designs -
Measurement and scaling techniques – Deciding on sample size – Sampling error
Module 4: Sources of data - Methods of data collection –Criteria for collection of secondary data - Collection of primary data
- Collection of data through questionnaires - Guidelines for constructing questionnaires / schedules – Pilot study and pre-
tests – Field work.
Module 5: Processing and analysis of data - Graphical and Tabular representation of the data – Tables and graphs that show
relationship between multiple variables.
Module 6: Statistical Modeling and Analysis, Fundamentals of Statistical Analysis and Inference, Multivariate methods,
Concepts of Correlation and Regression, Fundamentals of Time Series Analysis, Factor Analysis and Cluster Analysis
Module 7: Testing of hypotheses - basic concepts - procedure for hypotheses testing flow diagram for hypotheses testing -
important parametric test – t-test, student’s f-test, z-test, Chi-square test - analysis of variance and covariance -
nonparametric tests - multivariate analysis techniques
Module 8: Interpretation and report writing - techniques of interpretation- Structure and Components of Research Report,
Types of Report, Layout of Research Report, Mechanism of writing a research report, referencing in academic writing -
references and bibliography.
Annexures.
References:
1. Anderson, T. W., An Introduction to Multivariate Statistical Analysis, Wiley Eastern Pvt., Ltd., New Delhi
2. Bernad, Ostle and Mensing, R. W., Statistics in Research, The Lowa State University Press, Ames, 1975
3. C. R. Kothari, Research Methodology: Methods and Techniques, New Age International Publishers, ISBN:81-224-1522-9
4. Donald R. Cooper, Pamela S. Schindler, Business Research Methods, 8/e, Tata McGraw-Hill Co. Ltd., 2006
5. O. R. Krishnaswamy and M. Rangnatham, Methodology of Research in social Sciences, Himalaya publication House, 2005,
ISBN: 8184880936
6. Richard I Levin and David S. Rubin, Statistics for Management, 7/e. Pearson Education, 2005

14PHDBA003 STRATEGIC MANAGEMENT

MODULE 1: Strategic Management: The Fundamentals of Strategic Thinking, The Processes of Strategic Management, The
Important Contributions of Michael Porter, Mintzberg and Emergent Strategy – The Increment lists, The Strategy of
Diversification, The Roles of Collaborative Strategy and Strategic Alliances
MODULE 2: Managing Industry Competition: Analyzing a company’s resources and competitive position – Analysis of a
Company’s present strategies – SWOT analysis – Value Chain Analysis – Benchmarking, The Strategically relevant
components of a Company’s External Environment – Industry Analysis – Porter’s dominant economic features –
Competitive Environment Analysis – Porter’s Five Forces model – Industry diving forces.
MODULE 3: Strategizing around the Globe: Globalization of markets and production – Modes and entry strategies of
international. Instruments of International trade policy – tariffs, subsidies, local content requirements, administrative
policies, anti-dumping policies – political and economic arguments for intervention - Development of the world trading
system – GATT – the Uruguay round of negotiations. WTO - genesis and functions– the future of WTO.
MODULE 4: Business as a system: Linking Organizational objectives to production & operation objectives & development
of production and operation strategies, for Product design and re-design, designing for the customer, Designing a
standardized product for manufacturing and assembly types of processes, Process flow structures, Just-in-time production
systems – The Japanese approach, elimination of waste, JIT implementation requirements, JIT in services.
MODULE 5: Managing for Change: Change: Introduction, meaning, need, implications. Organizational Change: Definition,
nature, types, forces, models of organizational change – Force Field, Kurt Lewis, Systems, 7 Stage and Contemporary
Activities Research, Managerial approaches for implementing change, perspectives on change, understanding the change
process, Change management: leading the change process, facilitating change, dealing with individual and group
resistances, intervention strategies, develop learning Organization.
MODULE 6: Managing global competitive dynamics: Diversifying, acquiring, restructuring, Structuring, learning, and
innovating, Governing the corporation globally, Strategizing with corporate social responsibility.
MODULE 7: Information systems for competitive advantage: Data Communication, Distributed Processing Systems.
Systems Controls Applications in decision making, ECommerce: Overview, Enterprise resource planning- Overview,
Concept of ERP, BPR, Issues related to implementation of BPR, Challenges faced.
MODULE 8: W. E. Deming – Deming ‘s 14-point philosophy of quality management, Deming's triangle, theory of variance,
deadly diseases and sins, Deming's wheel. Juran Joseph M. – Philosophy, cost of quality, quality habit. Deming's Vs Juran's
Philosophy. Philip B. Grosby – Absolute quality management, 14 points of Grosby philosophy, comparison of top 3 groups
Philosophy etc. Taguchi and TQM – Quality loss functions. Shigeo Shingo and TQM – strengths and weaknesses. Kaorau
Ishikawa and TQM. Models for achieving TQM, zero defects – Six sigma, Motorola system, defect preventive system
Quality criteria based on Deming prize. European quality award and Malcolm Baldrige award and Indian quality awards.

REFERENCES:
1. John Pearce II & R. B. Robison Jr., Strategic Management, AITBS Publishers & Distributors, New Delhi.
2. Michael E Porter, Competitive Advantage, Free press, NY.
3. James R. Evans, William M Lindsay, The Management and control of Quality, Cengage publications, 6th Edition, 2008.
4. Helga Drummond, "The TQM Movement", UBSPBD, New Delhi,1995.
5. Jeffery Lowenthal, "Re-engineering the Organization", Amelia society for Quality, 1995.
6. Project management - David I Cleland - McGraw Hill International Edition, 1999
7. Project Management – for 21st Centrury-Beenet P Lientz, Kathyn P rea- Academic Press, 1995
8. Charles W L Hill. And Arun Kumar Jain. International Business: competing in the global market place, Mc Graw-Hill, 2007.
9. John D. Daniels Lee H Radebaugh, International Business: Environments and Operations Addison Wesley, 2007.
10. Managing Organizational Change - V Nilkant, S Ramnarayan Response Books 2004.
11. Managing organizational change, Palmer, Dunford, Akin, Tata Mc-Graw Hill edition
12. Hamid Noori and Russel Radford, " Production and operation Management", McGraw Hill International Edition, 1995.
13. Roberto Russel and Bernard Taylor, "Production and Operations Management", Prentice Hall, 1995.