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com april 2017  rs 100

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www.mymobileindia.com for a connected lifestyle

Profile
Arvind Vohra
Country CEO & Managing
Director, Gionee India

Spotlight
Vodafone-Idea: Merger in the
times of disruption

Tested
Vivo V5 Plus, Nubia Z11 Mini S,
OnePlus Icons, HTC U Play,
Vivo Y55 S and more...

Chief Speak
Vikas Agarwal, General
Manager, India at OnePlus

Apps
Best Selfie Boosters

Traditional Games
In Digital Avatar

4G Feature Phones
India to Lead
 firstcall

T
he much anticipated Vodafone India and Idea
Editorpage
Cellular merger has finally been sealed which
in turn will create India’s largest telecom
editorial
entity. This move should largely be seen as
a response to the ongoing disruption and changing Pankaj Mohindroo | editor-in-chief

dynamics in the Indian telecom space. This is also a Shelley Vishwajeet | editor
part of the ongoing consolidation in the telecom industry
Gagandeep Kaur | contributing editor
which has been happening for quite some time now.
ramesh Kumar raja | assistant editor
So what does it mean for the Indian consumer – the
ultimate stakeholder! I would like to believe and wish haider ali Khan | Senior correspondent

that this would lead to tariff rationalization, better Vanshika Malhotra | reporter
service while ensuring strong and fair competition in
the market to enable the benefits of competition to flow deSiGn
to Indian consumers. I also believe that the current tariff
ajit Kumar Parashar | Sr. Graphic designer
war is neither good for the Indian telecom sector nor
is it sustainable. One does hope that all players and
stakeholders will ensure a level playing field in the true
MarKetinG
competitive spirit. Puja Mohindroo | Manager - Business

India continues to be a unique mobile handset Sandeep Kumar | Sr. Manager – Marketing

market. A latest research has pointed out that no less

than 200 million 4G enabled feature phones will be sold oPerationS
in the country in the next five years. This is largely being K. rajagopalan | advisor-legal, accounts &
enabled by innovation in chip design which is enabling administration

4G capabilities in feature phones and allowing them to deepak Kohli | Manager – accounts
leapfrog to 4G networks. More importantly from ‘Make Varun lama | Sr. Manager – human resources
in India’ point of view, this means new multi-billion
B. G. Mathur | Manager- Production
dollar hardware manufacturing opportunity within the
country. This is indeed a huge opportunity and we must
circUlation
seize it.
Bhupender Singh Bisht | Manager – circulation
Consumers in the coming days too should be a
happy lot as smartphones are now coming packed with
adViSorY Board
increased specs, better build quality while cut-throat
Bejon Misra
competition is ensuring extremely competitive device
rajan Mathews
price. S.d. Saxena
In the prestigious profile series, we have covered Subhash chandra
Arvind Vohra, CEO and Managing Director, Gionee India. Sunil dutt
Arvind has bared his soul like never before and to the Sonu Bhasin
readers it would be a delight to know what really moves Uvaraj natarajan
the man on the move.
And as always it makes me happy to point out that
nobody packs information on mobile eco-system like we Get in toUch
at My Mobile do. This issue too would be a delight. Editorial : shelley@mymobile.co.in
Marketing : sandeep@mymobile.co.in
Happy Reading! n
Circulation : bhupender@mymobile.co.in
Phone : 011—46206161 Fax : 011—41520637

edited, published, printed and owned by Pankaj Mohindroo, Published

from flat no. 25, first floor, Shankar Market, connaught Place, new
delhi – 110001. Printed at ht Media ltd. B-2, Sector 63, noida.
the publishers regret that they cannot accept liability for errors
and omissions contained in this publication, however caused.
the opinions and the views contained in this publication are not
Pankaj Mohindroo necessarily those of the publishers. readers are advised to
editor-in-chief Follow Us: seek specialist advice before acting on information contained in
Facebook this publication, which is provided for general use and may not
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Twitter
twitter.com/MyMobileMag Volume Xii, issue iii, aPril 2017

04 | ApRIl 2017 MYMOBILE

 contents
38 46
42

64

Style Notes counter-strike on information

46 PROFILE
10 LETTERS breach
Arvind Vohra – Never Say Die! 64 IN FOCUS
12 MOBILE DOCTOR
Iris Scanner – The next big
SANPSHOT
14 NEWS thing in smartphone!
50 Samsung Galaxy C9 Pro
18 BIG NEWS 78 HTC U Ultra Burn Tests
94 RUMOR MILL 66 VIVO V5 PLUS
FACE TO FACE
111 MY GUIDE 68 HTC U PLAY
52 Manvendra Shukul, CEO,
Lakshya Digital 70 VIVO Y55
26 JUST IN 55 Nikhil Agarwal - Co-founder, 72 NUBIA Z11 MINI S
We take a close look at all new Zophop
mobile devices in the market 76 ONE PLUS ICONS
60 Mohd Wassem - MD &
Co-founder, Bobble
38 CHIEF SPEAK 88 Varun Gupta – Founder,
80 BAZAAR BARGAIN
Vikas Agarwal, General ClickTable Four phones which are smart
Manager, India at OnePlus buy today

INDUSTRY INSIGHT
42 SPOTLIGHT 56 Smartwatch – Good times SPECIAL FEATURE
Vodafone-Idea: Merger in the
ahead 82 Traditional Games – Return of
times of disruption 62 Enterprises get ready for the natives

06 | APRIL 2017 MYMOBILE

 contents
102 Selfie Boosters – apps that 93 CELL SPEAK 140 ADD ONS
What's Inside
work best
What those who matter in the Best accessories & tech gadgets
134 Smartphone camera Lens - world of tech are saying for you – From Bluetooth
Driving innovation speakers to mobile camera lens
95 PERSONALITY
146 VANTAGE POINT
90 MARKET INSIGHT amit Gupta – The maverick
techie Why offline sales channels
4G Features Phones – India
remain critical - arijeet
to lead
Talapatra, Transsion holdings
96 TRENDS India (itel mobiles)
The age of Drones

98 IN FOCUS
cat S60 – Thermal Vision

132 BY INVITATION
Things to remember while
buying a powerbank – Gaurav
Dureja, Director, ambrane
96
82

102

111

Total number of pages = 148

08 | march 2016 MYMOBILE

Inbox letters
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CHINESE
SMARTPHONES Narendra Bansal
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EXPANDING
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covering these days are
wonderful like the last issue
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Horizons) has been very
informative, well timed and
properly researched one. All
the major Chinese players
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coverage. While the Big
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10 | ApRIl 2017
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idea about any particular
mobile.
—Sumit Vyas, Lucknow
The March Issue’s editorial
was well elaborated and very
timely as people had this
tendency to keeping away
from Chinese brands but not
the case anymore. The
Chinese brands are giving
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The burn tests, chief speak
and games you did were
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dh ave th
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MYMOBILE
Q&A MobileDoctor
i am looking for a phone
that is very good at playing
games. What should i keep
in mind and what do you
think should be my
budget?
-Sanjana Matthews, Delhi
Dear Sanjana,
if you are looking for a
phone that is very good at
gaming then you should
be looking at the flagships
from the likes of lG and
Samsung - devices like
the Galaxy S7 Edge and
trhe lG G5 which have
the processing power,
graphics and muscle to give
you a very good gaming
experience. So your budget
in that case should be in
the region of rs 40,000
- 50,000. However if you
find that to be on the
higher side, you can also
consider devices like
the Oneplus 3 and
the leEco le Max 2
which pack in
the latest processors
and lots of raM at under
rs 30,000.
i have been trying to install
the Google Keyboard on my
lenovo Vibe K5 plus but
everytime i am doing so,
i see a message that says
the app will be able to read
whatever i type. is this app
safe to use? Should i install
it?
-Robert Verghese, Delhi
This is normal as it is a
12 | april 2017
smart keyboard with a word
prediction option . it is
considered to be safe as
it has been published by
Google.
i want to buy a smartphone
that has superior audio
output and has a long-
lasting battery. Budget is
not a problem for me;
all i need is a phone
through which i can enjoy
different genres of music.
please suggest me a good
phone.
-Tripti,
Bengaluru,
if you looking for high end
device Samsung S7 is very
good device and S7 edge
has a good battery as well,
which comes with Hi-
fidelity music, best camera
and screen too.
i want a phone with a large
display that can also serve
the purpose of a tablet for
browsing the Web and other
similar tasks needing a big
screen. My budget is rs
12,000. What do you think
is the best phone in this
budget for this purpose?
––Nitansh Kathuria,
Kota
if you are looking for a
phone with a big display
and a large battery then
i would suggest that you
g for the Xiaomi Mi Max
which comes with a 6.44
inch full HD display and a
massive 4850 mah battery.
it is powered by a Qualcmm
Snapdragon 650 processor
and comes with 3 GB raM
and is available well
within your budget. The
phone is on the larger side
but as you say that you
want a phone that occupies
the middle ground between
a tablet and a phone, and
the Mi Max sits in that
space comfortably. it also
has a more expensive 4GB
raM/ 128 GB storage
variant.
i want to buy a good
phone for rs 25,000 and
i want the latest processor,
high quality display and
excellent camera. right
now, i have shortlisted the
Xiaomi Mi 5, the Oneplus
3 and the Nexus 5X as my
options. Which of the three
would you recommend for
me? is there also any other
fourth option.
-Manohar Lal, Siliguri
in these 3 i would suggest
the Oneplus 3, as it
offers a good and stable
performance and its camera
is outstanding.
i want the best smartphone
out there in the market,
and cost is not an issue.
Should i go for an android
or an iphone and which are
the best options in there?
–Ritwik Kumar,
Chandigarh
There’s been always a
debate between iphone
and androids. Both are
good but the iphone has a
restricted OS so flexibilities
on apps, etc., is limited.
For best android
phones the options are
Samsung S7 , S7 Edge and
the Google pixel and pixel
Xl. n
Is your mobile phone
acting strange?
Email your queries at
team@mymobile.co.in
and our mobile doctor
Arshdeep Singh will
suggest remedies for
your ailing device.
Disclaimer: The views
expressed by Arshdeep
Singh are his own and
do not necessarily
coincide with those of
My Mobile.
MYMOBILE







 

   
  


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What’s Up newsbits
Xiaomi starts second manufacturing unit in
Andhra Pradesh
Chinese smartphone maker Xiaomi recently
unveiled their second manufacturing unit
at Sri City in Andhra Pradesh along with the
launching of a new budget smartphone
called, Redmi 4A. The new manufacturing
unit of Xiaomi is in partnership with Foxconn
and manufacturing plant is going to employ
5,000 people out of whom 90 per cent are
women, said Xiaomi. This plant is going to
manufacture one phone per second and
also fulfill the 95 per cent of Xiaomi units
to be made in India. The company set up its
first manufacturing unit two years ago in
August 2015. Xiaomi claims to have sold
over one million Redmi Note 4 smartphones
in India since its launch. It was the second
leading smartphone manufacturer in the
country in Q4 of 2016, according to
research firm IDC.
Amitabh Bachchan roped in as OnePlus
brand ambassador
Chinese mobile technology company
OnePlus has roped in Bollywood star
Amitabh Bachchan as its brand ambassador
14 | APRIL 2017
in India. The company said that Bachchan
resonates well with the brand personality of
OnePlus as he is not only the finest and the
most admired actor but also a person of
immense credibility. The company said that
association with Bachchan is a milestone
for the brand’s growth story in India as he is
a successful actor and someone who has
been instrumental in pushing the envelope
in the Indian entertainment industry. It said
in a statement that Bachchan has redefined
what can be done as an actor with each of
his performances, something that OnePlus
endeavours to achieve with every new
product they launch.
Google set to unveil new Pixel phone later
this year
US tech giant Google will release a new
Pixel smartphone later this year. The device,
with the built-in personal Google Assistant,
will directly compete with the Apple iPhone
7 and 7 Plus. “The device will remain
‘premium’ in its next iteration and the
company is not interested in offering a low-
cost version, preferring instead to let that
segment be addressed by its external
hardware partners,” media reports quoted
Rick Osterloh, Google SVP of Hardware as
saying. Launched last year, Pixel is the first
smartphone that works as an intelligent
personal assistant and knowledge navigator.
The 5-inch smartphone is equipped with
Qualcomm Snapdragon 821 chipset, 4GB
of RAM and runs on Android Nougat 7.0
operating system. The device also has Pixel
Imprint -- a fingerprint scanner on the back
of the smartphone for quick access to all
apps, texts and e-mails.
OPPO to set up mobile phone unit in Greater
Noida
Leading Chinese cellphone manufacturer
OPPO will start manufacturing smartphones
in Greater Noida, Uttar Pradesh before the
end of the year. The company had bought
110 acres of land from the Greater Noida
Industrial Development Authority (GNIDA)
for Rs 145 crore to set up a manufacturing
unit, and its representatives completed the
registry process with the stamps and registry
department of Gautam Budh Nagar recently.
In an attempt to promote industry in the
city, the state government has also
conditionally waived off stamp duty
amounting to Rs 9.70 crore for OPPO.
“OPPO is likely to invest a total of Rs 2,000
crore for setting up their main and ancillary
units. The company plans to generate
employment for about 30,000 people,”
Deepak Agarwal, Chief Executive Officer of
GNIDA, said.
China’s iVOOMi enters India with affordable
smartphone
Chinese electronic major iVoomi has entered
the Indian market, looking to launch mid-
range and budget
smartphones. To
begin with, the
company has
launched the
iVoomi iV505 at
Rs 3,999 and
the smartphone
is available via
ShopClues. The
iVoomi iV505
comes with dual-
SIM card (Micro-
SIM) slots, both
MYMOBILE

capable of supporting 4G VoLTE networks.
Running Android 6.0 Marshmallow, the
smartphone sports a 5-inch qHD (540x960
pixels) IPS display. It is powered by a
1.3GHz quad-core processor. It houses a
3000mAh battery with ‘flash charging’
support. The brand is also planning to
launch four smartphone models in India
ranging from Rs 4,000 to Rs 10,000. The
company has a broader plan for Indian
market and intends to establish its research
and development and manufacturing unit
in India by 2019.
Ericsson deploys OSS fulfilment suite for
Jio in India
Telecom equipment maker Ericsson has
deployed a solution for newcomer Reliance
Jio that will allow faster onboarding and
quality service for customers. “Ericsson has
successfully deployed an end-to-end OSS
fulfillment suite for Reliance Jio Infocomm,
the world’s fastest-growing operator,”
Ericsson said in a statement. This OSS
deployment includes order management,
inventory management and activation
solutions, it said, adding that the deployment
has helped Jio achieve faster onboarding
and provide quality service to its 100 million
users. Paolo Colella, Head of Region India
for Ericsson, said the business-critical
platform is robust, scalable and fully
supports Jio’s ambitious expansion plans.
“With proven capabilities in OSS/BSS and
system integration, Ericsson will continue
to partner with Jio in enabling its vision of
providing a future-ready network for every
Indian,” Colella added.
E-Commerce majors plan offline push to
sell smartphones
Amazon and Flipkart, the two of the
www.mymobileindia.com
country’s largest marketplaces, are set to
push sales of their online exclusive
smartphones through brick-and-mortar
stores, according to reports. The move is
aimed at expanding the business in India
and preparing for the goods and services tax
(GST) regime, which will reduce the price
difference between offline and online
markets. GST is expected to be rolled out
on July 1. Amazon will start with brands like
Coolpad, Motorola, Lenovo, Huawei and
One-Plus and is talking to Samsung and
Xiaomi to extend it to their popular models
like Samsung On5 Pro and Mi, respectively.
The company had earlier tested the waters
with offline distribution of smartphones
when it had excess stock after
demonetisation, but has now firmed it up
as a proper business in India. Flipkart is yet
to finalise its plans, but it has given an
indication to the brands that it will look at
expansion of the smartphone business
through the offline distribution and sales
route.
RCom gets CCI nod to merge with Aircel
Anil Ambani-driven Reliance
Communications (RCom) recently said it
has received an approval from the
Competition Commission of India (CCI) to
combine its cellular business with Aircel.
newsbits
What’s Up
“We have received approval of the CCI for
the proposed Scheme of Arrangement for
demerger of the Wireless division of the
Company into Aircel Limited and Dishnet
Wireless Limited,” the telco in a statement
said. The Mumbai-based company has
already received approval from the
Securities and Exchange Board of India
(SEBI), Bombay Stock Exchange (BSE) and
National Stock Exchange of India Limited
(NSE) for the proposed merger. The dual
technology telco has also applied for
approval of the scheme with the Mumbai
bench of the National Company Law
Tribunal (NCLT). The company and the
present shareholders of Aircel will hold
50% each in Aircel Ltd., according to RCom
statement which further added that the
proposed transaction is subject to other
necessary approvals.
BSNL to install 28,000 mobile sites, start
4G in 2018
State-run BSNL will install around 28,000
new mobile base stations across the country
to replace all 2G sites with 3G and roll out
4G services at select locations by end
2017-18. “Under phase-8 expansion, we
are replacing all 2G base stations and old
equipment with modern base stations
which can provide 3G and 4G services. At
select locations, we are planning to start 4G
services. We expect to complete phase-8 by
FY18,” said Anupam Shrivastava, the
chairman and MD of BSNL. The company
plans to use part of its 3G spectrum for 4G
services. European firms Nokia and Ericsson
and Chinese telecom equipment firm ZTE
are in the fray for the project.
APRIL 2017 | 15
What’s Up newsbits
Youzu Interactive sets up India operations
Chinese gaming giant Youzu Interactive is
entering the Indian market with plans to
launch local Indian casual strategy games
this year through its unit set to come up in
Pune. The company is said to be investing
$10 million to create local games, scout for
acquisitions and for investments and
partnerships in gaming and entertainment
startups in India. While the company plans
to largely target tier-I and II cities, looking
at individuals who own smartphones worth
over Rs 10,000 in the 18-40 year age
group, they will also cater to users at the
lower end of the smartphone spectrum in
smaller cities. The Chinese company, which
is testing the waters in India through casual
strategy and social casino games this year,
has plans of creating midcore and hardcore
games for the Indian market in the coming
years.
Google to reboot Telangana’s digital plan
Telangana recently inked an MoU with
Google India after a meeting between IT
minister KT Rama Rao and company
representatives. Google India will provide
Google Cloud credits and access to all cloud
platform to start-ups in T-hub as well as
provide technical mentors to various start-
ups. Making government sites mobile-
friendly, helping local businesses get online,
16 | APRIL 2017
android courses for students to skill them
in app development and, as part of Google
Cultural Institute project, creating a digital
repository of architectural and cultural
heritage of the state is part of the plan.
Thanking the state government for its
support, Google India director (public
policy) Chetan Krishnaswamy said, “We are
delighted to support the government in its
vision of a digitally empowered state. We
look forward to working with the state
government to create an enabling
environment and ecosystem to help the
people.”
India to get weather alert technology sans
internet
In order to connect people in areas with
lower connectivity and data availability, IBM
and The Weather Company, owned by IBM
Business, recently rolled out the country’s
first mobile alerting platform that will deliver
weather alerts without internet. The
technology uses peer-to-peer connections
on a “mesh network” to send critical
weather alerts to people in remote areas.
The technology links other nearby phones
to extend the signal to help keep citizens
connected and informed, and in the most
severe conditions, might even help save a
life. Peer-to-peer technology converts
mobile devices into links within the mesh
network, allowing devices to “talk” directly
to each other without using cell tower
infrastructure. Each smartphone becomes
a node that stores the message and securely
passes it to the next nearest device, creating
a daisy chain to reach more devices and
remove the need for a cellular network.
According to a 2016 report by the
International Telecommunications Union,
nearly 75 per cent of India’s population
don’t use or have access to the internet.
Kerala becomes first state to declare
Internet as basic right
Kerala Finance Minister Thomas Issac
recently announced that free internet
connections will be provided to 20 lakh poor
families, to others at subsidised rates.
Calling it a decisive step towards eliminating
the digital divide, Issac said, “Kerala is
poised to become one of the rare regimes
where internet facility will be the right of a
citizen. This will provide hindrance-free
access to government and non-government
services including education, health, social
welfare and entertainment.” “It is estimated
that by 2017-18 almost all government
transactions will become IT-based. Thus,
the right for basic internet facility will
become a prerequisite for providing civic
services universally through electronic
medium,” he added. The internet would be
provided to every citizen via a fibre-optic
network called K Phone. The K phone
network will be similar to the KSEB (Kerala
State Electricity Board) network.
Spotify reaches 50 million
paid subscribers
Digital music service Spotify has reached
50 million paid subscribers, growing 25 per
cent in less than six months and extending
its lead over its closest rival, Apple Music.
Spotify, which has not yet shown a profit as
it spends to grow internationally, is
MYMOBILE

considering a potential US stock market
listing, according to reports. The Stockholm
based company announced a major
expansion in New York in February. Spotify,
one of Europe’s most highly valued venture-
backed startups, will move its New York
office to the World Trade Centre from the
Midtown area of Manhattan, adding more
than 1,000 new jobs. Launched in 2008,
Spotify had 40 million paid subscribers in
September last year. Apple, which launched
its music service less than two years ago,
had about 20 million subscribers in
December.
Google ‘Playables’ will let you try games
before you buy
Search engine Google recently announced
a feature dubbed “Playables” which will let
developers advertise their games to users
who can try games without installing them.
The new Playables feature is being promoted
as mini-game or teasers of gameplay without
the need of a download. Sissie Hsiao,
Director of Product Management for Mobile
Advertising, stressed that the new feature
will be useful for both developers as well as
users who can put their money only after
trying it. According to reports, the new
feature utilises HTML5 to create fully
playable version of games right within the
ad. The new Playables will start rolling out
to users in the coming months. Google at its
annual Google Developer Day at the Game
Developers Conference announced the new
updates to its Google Play.
CompTIA unveils new cybersecurity
certification
World’s leading information technology (IT)
association CompTIA has unveiled a
groundbreaking, vendor-neutral
certification, CompTIA Cyber security
Analyst (CSA+), the first of its kind to bring
behavioral analytics to the forefront of
assessing cyber threats. The CompTIA
www.mymobileindia.com
CSA+ certification will offer broad-spectrum
validation of knowledge and skills required
to configure and use cyber-threat detection
tools, perform data analysis and interpret
the results to identify vulnerabilities, threats
and risks to an organization. It certifies
knowledge of a data-driven approach to
information security. “In an increasingly
digitized world, we are all becoming
extremely vulnerable to misuse of personal,
professional and even national security
data. In this scenario of data leaks and
misuse, which could lead to grave financial
loss, apart from loss of privacy, the
emergence of a certification like CompTIA
CSA+ is very important,” said Pradipto
Chakrabarty, the regional director of
CompTIA India.
Amazon Prime Music to arrive in India early
next year
Amazon is preparing to wade into India’s
crowded music streaming market by early
next year and is in discussions with record
labels including T-Series to acquire music
rights, according to reports. Amazon Prime
Music, launched in the United States in
2014 as an add-on to Amazon’s video
streaming service, will compete with music
streaming apps Saavn, Gaana and Apple
Music in India. It is independent of Amazon
Music Unlimited that was launched in
October with a catalogue of millions of
songs; this isn’t available in India. The
planned launch of the Prime music service
follows the introduction last year of
Amazon’s video streaming service in India,
for which the company has allotted Rs
2,000 crore.
ICICI Bank launches ‘Mera iMobile’ app for
rural customers
ICICI Bank recently unveiled a new mobile
banking app that is aimed at rural customers
newsbits
What’s Up
in an effort to promote rural digitisation. The
app, called Mera iMobile, will allow users in
rural areas to access banking services as
well as information on agri services. The app
can also be used by non-ICICI Bank
customers. The Mera iMobile app provides
around 135 services, available in English
and 11 Indian languages. The main aim of
these services is to save time and cost to
personally visit the branch. Around 14
frequently used banking services can also
be accessed without mobile Internet
connectivity.
BOE Technology enters Indian consumer
electronics market
BOE Technology, China’s leader in display
panel technology, announced entry into the
Indian market with aggressive expansion
plans, riding on the rapid growth of TVs,
mobile phones and Internet of Things (IoT)
markets. The Beijing-headquartered BOE’s
products and services are used in a broad
spectrum of applications including mobile
phones, tablets, notebooks, monitors, TVs,
vehicle displays, digital information
displays, healthcare, finance, and wearable
devices. BOE India Pvt. Ltd., the company’s
Indian subsidiary, is already offering
innovative products and solutions to Indian
companies, jointly promoting the Indian
market for display, intelligent systems, and
health services and products. BOE’s global
marketing and service network covers
Europe, America and Asia markets. n
team@mymobile.co.in
APRIL 2017 | 17
What’s Up bignews
UCWeb launches content-publishing
platform in India
L eading the user-generated content ecosystem in India, Alibaba
Group’s mobile business unit UCWeb recently launched We-
Media Reward Plan 2.0, a self-creating content platform in the
country with an initial investment of Rs 50 million. The internet
major is investing Rs 2 billion for driving content distribution in
India over the next two years. UCWeb’s content distribution
platform UC News, launched in June 2016, has registered a new
milestone by becoming one of the fastest growing apps in the
country with a Monthly Active Users (MAUs) of over 80 million in
India.
Announcing the initiative on his visit to India, He Xiaopeng,
Co-Founder UCWeb and President, Alibaba Mobile Business
Group said, “Dominance of mobile and digital proliferation is
leading to an increased adoption of mobile internet and is making
India ‘Digitally Ready’. UCWeb is realising its vision of “Serve half
the population of the planet”, and we are moving forward to the
era of “GUF” (Google, UCWeb and Facebook). The investment falls
under Alibaba Digital Media and Entertainment Group’s targeted
investment of $7.2 billion in content over the next three years.”
“Content consumption on mobile is rapidly rising while the
We-Media ecosystem is still at a nascent stage. According to our
data, there are at least 400,000 self-publishers in India already
with a huge scope to grow the market, especially in the niche
categories. UC Browser was launched with an aim to solve browsing-
related problems while UC News and We-Media program aim to
meet the increasing demand of varied content by users and build
a well-established ecosystem. With our strengths in technology like
Big Data AI and vast experience in markets like China, UCWeb will
augment its focus on digital content aggregation and distribution
in the world’s second largest internet market, India. We aim for UC
18 | APRIL 2017
We-Media to open a gateway to more opportunities in India’s
content industry and emerge as the No. 1 content generation and
service platform in 2017,” Xiaopeng added.
UCWeb is also upgrading its content and services portfolio by
adding more short video-related content. Short Videos are fast
becoming the most popular form of content consumed in China
today and UCWeb sees huge potential for this concept here in India
as well. UC News aims to provide upgraded content and services
to its users and, going forward, will make significant investment in
this category. According to the company’s latest Content
Consumption Trends Report, video content has risen 30% in the
last quarter alone. The company is in the process of setting up a
separate team to handle the Short Videos section and is scouting
for relevant partners to support this for UC News India.
Under the We-Media Reward Plan 2.0, which is said to be a
game-changer in the content ecosystem, about 1000 writers will
be recruited in India and Indonesia who will be able to earn at least
Rs 50,000 per month through the UC News platform. UC News
is a big-data powered content distributor, serving as a one-stop
source of trending and curated news content covering all popular
categories that Indian users can consume on the go, with featured
channels including news, cricket, technology, entertainment,
movies, lifestyle, health, humor, etc.
Late last year, Alibaba Holdings announced its new digital
media arm, Alibaba Digital Media and Entertainment, in a major
reorganization of the company’s entertainment assets. The
transformation marked a total consolidation of Alibaba’s media
businesses, including video website YoukuTudou, UCWeb and
Alibaba Pictures Group as well as the company’s sports, games,
literature, music, and the digital entertainment divisions. n
MYMOBILE
 bignews

What’s Up
Netflix signs multi-platform partner-
ships to connect with millions in India
P opular video streaming service provider Netflix recently entered
strategic partnerships with three major companies in India -
Airtel, Videocon d2h and Vodafone - making the world’s leading
Director Commercial, Vodafone India.
Netflix launched its service globally in January 2016, including
India. Since that time, the service has added more high-quality
Internet TV network and its critically-acclaimed programs like Indian content, brought dozens of critically acclaimed and
House of Cards, Narcos and The Crown more easily accessible to exclusive original films and series to consumers and added
consumers across direct-to-home and mobile platforms throughout features that Indian consumers love, including mobile
India. downloads.
“India is one of the most important and vibrant countries in “In 2017, we’ll be working on making our Indian service better
the world and we are delighted to be teaming up with three of its in every dimension,” said Hastings. “Working with some of India’s
leading companies to make it much easier for consumers to enjoy top artists, we cannot wait to bring more locally-produced series
Netflix,” said Reed Hastings,
Co-founder and CEO of Netflix.
“In the months and years to
come, we look forward to
bringing our Indian members
more compelling stories from
all over the world, an ever-
improving viewing experience
and incredible joy.”
Under the agreement,
Bharti Airtel will integrate the
Netflix app into its direct-to-
home service throughout the
country. Said Gopal Vittal,
Managing Director and CEO
(India and South Asia), Bharti
Airtel, “Airtel has been a
pioneer in bringing the best of
global content and products to
its customers. We are delighted
to partner Netflix to bring their
popular content to our customer
on one of our key digital
platforms.”
Netflix will also be integrated
into the Videocon d2h set-top
box, allowing viewers to
instantly access Netflix by
clicking a dedicated Netflix
button on the remote control.
“We are delighted to have Netflix as a partner on our HD Smart and films to our more than 93 million members households
Connect STB. This partnership strengthens our DNA of innovation around the world.”
by providing an instant TV screen experience for Netflix users in Coming soon on Netflix will be Marvel’s Iron Fist and new
a seamless manner,” said Saurabh Dhoot, Executive Chairman, seasons of Orange is the New Black and House of Cards.
Videocon d2h. Later this year, members will also have exclusive access to
In the mobile space, Netflix will partner with Vodafone on pre- such highly-awaited Netflix original films as War Machine,
paid programs and will enable payment integration, allowing starring Brad Pitt and Sir Ben Kingsley, Okja starring Jake
Vodafone customers in India to pay for their Netflix subscriptions Gyllenhaal, Tilda Swinton and Paul Dano, Our Souls at Night
via their monthly bill. “We are proud to be the first mobile partner from acclaimed Indian director Ritesh Batra and starring
of Netflix in India and look forward to offering its rich content to Robert Redford and Jane Fonda, and Bright, starring Will Smith
further delight our millions of customers,” said Sandeep Kataria, and Joel Edgerton. n

www.mymobileindia.com APRIL 2017 | 19

 bignews

Intel Security, Micromax join forces to safeguard the

What’s Up
digital lives of Indians
I ntel Security recently signed a strategic partnership with
Micromax, to protect its range of smartphones against growing
and increasingly complex mobile threats. These devices will come
integrated with McAfee Mobile Assistant that will help provide a
secure mobile experience to Micromax users in India.
According to TRAI (Telecom Regulatory Authority of India),
today, 133 million phones in India are connected to the internet.
As the country moves towards integrating mobile in the economy,
there has been a surge in usage of mobile wallets, online transactions
and app downloads, making the smartphones even more vulnerable
and a playing field for cyber criminals. “With smartphones
becoming an integral part of our connected lives, it is important
consumers realize threats that exist in the digital world and
understand how to safeguard their valued data,” said Christopher
Young, Senior Vice President, General Manager, Intel Security
Group. “Intel Security is focused on championing cyber security
and we believe in protecting every device. Globally we have secured
over 220 million users. The partnership with Micromax is another
step forward in realizing our vision of being the No. 1 security
partner of choice.” users to gain access to their information, further underscoring need
According to McAfee Labs Threat Predictions report, mobile for robust protection. “As India leads the world with growing
malware will continue to grow and target vulnerable consumers. smartphone penetration and is witnessing an increased usage of
As more consumers use their mobile devices in day to day activities mobile wallets, it is imperative to build products and services that
from online banking to managing their connected devices, malware are secure and do not compromise on data security,” said Vikas
writers are rapidly evolving their techniques to exploit unsuspecting Jain, Co-Founder of Micromax Informatics. n

India’s very own mobile congress to be

held in September
W ith a special focus on reaching out to the South East Asian
markets, India will organise its first mobile congress in
September this year. According to media reports quoting Rajan S
Mathews, Director General, Cellular Operators Association of India,
“There is Mobile World Congress in Barcelona and an edition in
Shanghai. There is nothing
in between for South East
Asia. India is emerging as
one of the global leaders
in telecom which we will
also showcase in the
Indian Mobile Congress.”
He said that the
Department of Telecom
and the Ministry of
Electronics and IT have
laid their emphasis on
Indian Mobile Congress
and Cellular Operators
Association of India
(COAI) will drive it.
The GSM Association, which organises annual global event of
Mobile World Congress (MWC) in Barcelona, has agreed to associate
with the three-day event that will be held at Pragati Maidan in New
Delhi starting September 27, Mathews said. The COAI Director
General said he along with the Government of India delegation had
held discussion with British and Swedish Trade Ministers for their
engagement in IMC. “We have held meeting with official
representatives of other governments as well,” he said. Mathews
said that all Indian mobile operators, Facebook, Huawei, Ericsson,
Cisco etc are likely to participate in the mobile congress. “We have
asked other Indian business association to come together and be
part of it. The event will focus on knowledge sharing, exhibition, start
ups, skill development and all pillars of Digital India including Make
in India,” he said. n

20 | APRIL 2017 MYMOBILE

 bignews
Nokia, BSNL join hands to develop 5G ecosystem

What’s Up
in India
F innish gear maker
Nokia and state-led
telecom operator Bharat
cloud to help
BSNL evolve and
leverage the
Sanchar Nigam Limited opportunities of
(BSNL) recently the programmable
partnered to accelerate world. “We will
the development of a 5G leverage our global
ecosystem in India. With experience in 5G-
this partnership, Nokia related industry
will help the transition of projects and
BSNL through Nokia’s collaborations to
5G FIRST end-to-end enable BSNL to
5G solution, including evolve their
its AirScale radio access networks for the
portfolio and AirFrame programmable
datacenter platform to world,” Sanjay
demonstrate 5G capabilities. “This joint initiative will go a long way Malik, head of India Market, Nokia, said. The move comes after
to help us meet the future data demands in a most cost-effective Samsung partnered with Reliance Jio this week to bring 5G
way,” Anupam Shrivastava, CMD of BSNL, said. The state-run connectivity in India. Earlier, the Finnish company joined hands
telecom major will leverage Nokia’s 5G-ready product portfolio to with Bharti Airtel, the country’s largest telecom operator, to create
develop use for both enterprise and retail customers while Nokia a strategic roadmap for network evolution to the 5G technology
will help BSNL in spectrum assessment and in optimisation of the standard and management of Internet of Things (IoT) devices. The
same to deliver 5G. latest agreement follows a big-ticket 4G deployment and expansion
The companies will also utilise technologies such as SDN contract worth around $500 million that Nokia bagged from the
(software defined networking), Multi-access Edge Computing and Sunil Mittal-led telecom operator. n

India added 268.9 million new Internet users

since 2014
India accounted for over half of the 500-million new Internet users
globally who have come on board in the last three years, said a
report by software firm Adobe. As per the Mobile Adobe Digital
Insights (ADI) Report, India has a strong position in driving
momentum of smartphones and number of new internet users
globally and in the Asia Pacific region. The report is based on the
global analysis of 1.7 trillion visits to more than 16,000 websites
between January 2014 and January 2017. India delivered a
staggering 268.9 million new consumers. This was followed by
China and Indonesia that accounted for 97.4 million and 15.7
million new internet visitors respectively. The report said smartphone
traffic in India increased by 290 per cent since 2014, while
desktop traffic was recorded as six per cent lower, and tablet traffic
stayed stagnant at three per cent.
When it comes to app installation growth, the report showed
that India led the pack with a 49 per cent increase since 2014, in
contrast to most countries like the US and UK that have experienced
a nine per cent and 38 per cent decrease in the use of apps
respectively. The report found that consumers in developing
countries are bypassing desktops and laptops and going straight
to smartphones to access the internet. These regions have 34 per
cent higher smartphone-share growth, compared with affluent
nations. According to the report, India, which already has a high
share of internet smartphone traffic, is showing no signs of slowing
growth. n

www.mymobileindia.com APRIL 2017 | 21

 bignews

TRAI seeks inputs on ease of doing business in

What’s Up
telecom sector
T elecom regulator TRAI has sought views from stakeholders on
identifying obstacles in the current regulations hindering
mergers and acquisitions in telecom sector, along with those
complicating allotment, sharing and trading of airwaves. The
Telecom Regulatory Authority of India has unveiled a wide-ranging
discussion paper that aims to make regulatory and business
environment more comfortable for companies in the sector by
simplifying rules. “Promoting ease of doing business is amongst
the priority work items for unhindered growth of the telecoms
sector, and it is important to identify bottlenecks, obstacles or
hindrances that are making it difficult to do telecom business in
India, and thus require regulatory intervention, TRAI said in the on easing the telecom business environment comes at a time when
paper issued recently. It said that various processes that a telecom the regulator and incumbent carriers have been at loggerheads
licensee is required to go through, “should be simplified and over various issues such as call drops and those around newcomer
combined to the extent possible to economise on efforts on part Reliance Jio Infocomm’s continuing free promotional offer beyond
of telecom service providers (TSPs) as well as the government”. the stipulated 90 days. As part of the latest paper, the regulator
The sector regulator has sought stakeholder inputs by April 11, has also invited suggestions on ways to make the issue of unified
after which it will analyse them and take a call on additional steps licences and associated rollout obligations simpler and the
towards simplification of processes. The latest discussion paper spectrum liberalisation process easier. n

Government to auction 5G spectrum above 3,000 MHz

M aking an early move to initiate rollout of latest communications
technologies, the Government of India is reportedly set to go
for 5G spectrum auction this year. The government will also go for
a fresh auction in 700 MHz band, which drew a blank last year as
companies complained of high reserve price. According to reports
quoting industry sources, the 5G auction will be conducted by
selling spectrum in bands over 3,000 MHz, and sale will be
conducted here for the first time. Also on sale will be any remaining
spectrum in bands such as 800 MHz, 900, 1,800, 2,100, 2,300
and 2,500 MHz. 5G spectrum will be sold in bands such as 3,300
MHz and 3,400 MHz and the government expects that these will
be put up for use of a host of new-age initiatives and services,
including internet of things (IoT), machine-to-machine
communications, instant high-definition video transfer and
downloads, and connected smart cities.
As per the latest global mobility report by Ericsson, 5G networks
are expected to be commercially available in 2020. By 2022,
Ericsson forecasts 55 crore 5G subscriptions and coverage of 10%
of global population for the technology. The government had dropped
hints about making spectrum auctions an annual affair and officials
said this was being done to “end complaints about spectrum
scarcity. Last time, the 700 MHz band got no response due to a
pan-India reserve price of Rs 55,000 crore per block of 5MHz. As
per reports, this would be “re-calibrated” this time around. While
the government appears optimistic over auctions, the industry is
complaining about being financially weak after the entry of Reliance
Jio, which created steep competition and hit financials of existing
telecom operators.n

22 | APRIL 2017 MYMOBILE

 bignews

Draft rules to make eWallets safer

I n a move that seeks to make transactions through eWallets safer,
the government recently released a set of guidelines for wallet
firms. The initiative will also strengthen the grievance redressal
mechanism for consumers. The draft Information Technology
(Security of Prepaid Payment Instruments) Rules 2017 cover the
entire spectrum, which includes protecting consumer information,
especially financial data. The rules have been released for public
What’s Up
consultation by the Ministry of Electronics and IT. The rules mandate
that each prepaid payment instruments (PPI) company or wallet
firm will have a privacy policy posted on its website. It will also have
to appoint a chief grievance officer, the contact details of whom will
have to be prominently displayed on the website. The grievance
officer will have to act upon any complaint within 36 hours and close
it in a month’s time. The draft also mandates that companies have
enough safeguards in place to avoid any hacking attacks and if there
is one, it is to be swiftly reported to the government agencies.
The draft added that the policy should include details such as
consumer information collected, its uses, period of retention of
information, purposes for which information can be disclosed and
to whom, especially with law enforcement agencies. It should also
have details on security practices and procedures, name and contact
details of the grievance redressal officer along with the mechanism
for grievance redressal. The guidelines say that the personal
information of the customers will be treated under Section 72A of
the Information Technology Act, and the financial data of the
customer shall be deemed to be sensitive personal data under the
“Information Technology (Reasonable Security Practices and
Procedures and Sensitive Personal Data or Information) Rules,
2011, and every e-PPI issuer shall maintain and implement the
practices and procedures prescribed in those rules.” n

BSNL, MTNL merger plan on the anvil again

A fter a long time, the proposal to
merge state-owned BSNL and
MTNL is back on the discussion
table with top officials at the telecom
department once again brainstorming
on various options before the two
loss-making entities. According to
reports quoting highly-placed
sources in the telecom department,
in the first phase, BSNL is keen on
picking up mobile operations of
MTNL in Gurgaon, Noida and
Faridabad, where it is already
offering landline and broadband
services. The other option could be
the acquisition of MTNL’s mobile
operations in Delhi and Mumbai - the three-month period ended December 31, hit primarily by finance
the two metros it operates in. BSNL, on the other hand, operates in cost. The total debt of MTNL reached Rs 19,418.23 crore at the
rest of India. end of December 31, 2016, from Rs 11,542.3 crore in 2012-13,
The idea of merging the two firms was first mooted years ago by according to official data. In 2015-16, MTNL reported total annual
the then telecom minister Pramod Majahan and has been deliberated revenue of Rs 3,197.41 crore and net loss of Rs 2,005.72 crore.
upon a few times since then. On the hurdles to the move, reports The losses of BSNL have narrowed however to Rs 4,890 crore for
said, staffing and salary related issues pose a big challenge. Besides, the nine month period of the current fiscal, from Rs 6,121 crore in
MTNL is debt-laden and while the move will be a positive for it, the year-ago period. As per telecom regulator Trai, as of December
BSNL will have to bear the brunt. MTNL’s standalone net loss has 31, BSNL and MTNL had a market share of about 9 per cent of the
widened to Rs 819.96 crore, surpassing its total revenue, during total wireless subscriber base of 1.12 billion. n

www.mymobileindia.com APRIL 2017 | 23

What’s Up bignews
Spreadtrum launches SC9861G-IA, a high-end
LTE SoC platform
S preadtrum Communications (“Spreadtrum”), a leading fabless
semiconductor company with advanced technology in 2G, 3G
and 4G wireless communications standards, launched its 14nm
8-core 64-bit LTE SoC platform, SC9861G-IA at the 2017 Mobile
World Congress (MWC) in Barcelona, Spain. Built on Intel’s 14nm
foundry platform, SC9861G-IA is targeting the global mid-level
and premium smartphone market and features Intel Airmont
architecture with powerful mobile computing performance.
SC9861G-IA has a very efficient power-management design aimed
at delivering a delightful experience to smartphone users worldwide.
SC9861G-IA platform supports 5-mode (TDD-LTE / FDD-LTE /
TD-SCDMA / WCDMA / EGG) full-band LTE Category 7 (Cat 7)
communication, as well as Carrier Aggregation and TDD/FDD
hybrid networking. The platform offers peak target data transmission
rate of 300 Mbps downlink and 100 Mbps uplink, and the superior
multimedia configurations by supporting dual cameras up to 26
megapixels with real-time rear/front camera capture/recording,
refocusing, image fusion and real 3D shooting.
The platform is integrated with ultra-HD 4K2K video recording
and playback with HEVC hardware encoding and decoding
technology, and supports high-resolution WQXGA (2560 x 1600)
displays. It features an integrated Sensor Hub for better user
Oppo to be the new sponsor of ‘Men in Blue’
P opular Chinese mobile phone brand Oppo has been declared as
the new Official Team Sponsor of the Indian National Cricket
Team. Oppo’s partnership with BCCI will start from April 1, 2017
and will run for a period of five years. The team sponsorship rights
24 | APRIL 2017
perception to enable new applications. Spreadtrum’s SC9861G-IA
is based on 64-bit 8-core 2.0 GHz Intel Airmont architecture,
Imagination PowerVR GT7200 GPU, and developed on Intel’s
advanced 14nm process technology via its comprehensive foundry
services. It uses Intel Virtualization technology to support a multi-
domain security system architecture and provides security for
smart devices. “The successful launch of SC9861G-IA
demonstrates Spreadtrum’s prowess in technology and the breadth
of its technology portfolio,” said Dr Leo Li, Chairman and CEO of
Spreadtrum. Spreadtrum SC9861G-IA is scheduled to go into
mass production in the second quarter of 2017. n
include the right to be called the official team sponsor, and to display
a commercial logo on the National Men’s, Women’s, Under-19 and
India A teams’ kits. This is a new step of OPPO in the field of cricket
after becoming the official Global Partners of the International
Cricket Council for four years from 2016 onwards. Speaking about
the partnership, Rahul Johri, CEO, BCCI, said, “I would like to
congratulate OPPO Mobiles India Pvt. Ltd., on winning the rights
and welcome them to the BCCI family. OPPO Mobiles and the BCCI
share a common vision and I am confident that we will work together
to further grow Indian cricket.”
Of the nine companies that picked up the tender document for
the sponsorship rights, only Oppo and Vivo actually submitted bids.
“Despite being from the same parent company, both have completely
separate teams and they compete like crazy,” said a top broadcasting
industry marketing executive. Oppo, a late entrant in the Indian
mobile market, has witnessed rapid growth, surging to an 11.7%
market share in January from 1.2% in December 2015, as per GFK
data. Its cricket push has helped the company reach out to the
masses. Sky Li, Global VP and President of OPPO India said,
“Cricket in India is not just a sport, but also a way of life and culture,
especially amongst the youth. The Indian National Cricket Team is
the essence of cricket in India and the team’s spirit of marching
forward and pursuing newer heights is highly consistent with OPPO’s
pursuit of products with unmatched photography experience.” n
MYMOBILE

HP’s ‘Centre of Excellence’ to support Digital India
H P Inc. recently unveiled its first Centre of Excellence (CoE) in
India to showcase locally developed solutions that have the
potential to digitally transform the country. The facility has been
built in alignment with the Government’s Digital India initiative, to
offer solutions that solve real life problems with technological
innovations. The 4,000 square-feet facility aims to showcase
multiple solutions for sectors such as education, healthcare, BFSI,
and manufacturing. Developed in collaboration with over 25
system integrators, including leading IT software companies, the
Tricolor Cleantech Capital to invest up to $5 million
in JanaJal water ATMs
T ricolor Cleantech Capital, a social
impact fund based in the USA has
committed to invest up to $5 million
in JanaJal, the flagship initiative of
the Delhi based Supremus Group.
JanaJal is a social enterprise
committed to making safe drinking
water available and accessible to the
common man in India through
building and operating Water ATMs at
various public places such as railway
stations, hospitals, bus stands,
highways and places of religious
worship. Over the past four years, the
company has already established a
footprint in Andhra Pradesh,
Telangana, Rajasthan, Uttar Pradesh,
Gujarat and parts of the North East
region. The company has recently
also secured the contract to install 39
water ATMs at various railway stations
in Mumbai and target commissioning
of these by March 31, 2017. It will
use the funds to expand its footprint
at railway stations in India through
www.mymobileindia.com
bignews
What’s Up
CoE will be used as a platform to exhibit solutions relevant to
Government and businesses. It was inaugurated by P.P. Chaudhary,
Union Minister of State for Ministry of Electronics and Information
Technology and Ministry of Law and Justice. “HP Inc.’s Center of
Excellence is a perfect showcase of the Government of India’s
Digital India vision. It will allow government and non-government
stakeholders to have a practical understanding of the solutions
making it easier for decision makers to take a step forward towards
comprehensive digitisation of the nation,” said Chaudhary.
“HP India over the years has delivered transformational
technology solutions to help make the Digital India vision a reality,”
said Rajiv Srivastava, Managing Director, HP Inc. India. “Our
Centre of Excellence aims to demonstrate solutions built on our
best-in-class technology to address the growing digitisation needs
of the government and enterprises alike,” he added. The CoE
showcases futuristic technologies in security & surveillance through
command & control center, mobility & healthcare with digital ICT
labs, e-health centers and telemedicine and education with digital
classrooms. HP has worked on national projects for the Indian
railways, Unique Identification Authority of India (UIDAI) and
digitisation projects for Life Insurance Corporation (LIC) and
several state governments. n
IRCTC besides setting up water ATMs in
various other cities.
“We believe that the vision and
execution capability of the management
team at JanaJal is time tested and proven
and are confident of being able to scale up
to a level that will positively impact the lives
of millions of Indians in the near future,”
said Douglas Vaughn, Managing Partner,
Tricolor Cleantech Capital, LLC. JanaJal
was co-founded in 2013 by social
entrepreneurs and brothers, Delhi based
Parag Agarwal and Anurag Agarwal based
in the US. “Our goal is to deliver one billion
litres of safe drinking water annually by
2018. Creating jobs and offering social
entrepreneurship opportunities by imparting
training and upskilling individuals is an
intrinsic part of our value proposition. We
are deeply committed to creating technology
savvy agents of change who will serve
communities and bring safe health and joy
to their lives,” said Parag. n
team@mymobile.co.in
APRIL 2017 | 25
First Look justin

Panasonic Eluga
Pulse, Eluga Pulse
X A great blend of
style and class

E xpanding its Eluga series, panasonic india has come up with two
new smartphones – Eluga pulse and Eluga pulse X. The newly
launched smartphones are loaded with 4G VolTE connectivity, giving
maximum speed to reach out to almost anything and letting you take
charge of your life.
The stylish slim metal finish Eluga pulse and Eluga pulse X come
with an HD display and ipS screen topped with a scratch resistant
asahi Dragon Trail protective glass. it packs a powerful 1.25 GHz
quad core processor with a 3GB raM for Eluga pulse X and
2GB raM for Eluga pulse that not only lets the user
multitask smoothly, but also caters to an
enhanced gaming experience. Both the
smartphones run on android Marshmallow 6.0
and come with a 16GB memory expandable up
to 128GB.
With the 13Mp auto focus rear camera, the
Eluga pulse and Eluga pulse X smartphones let you
click pictures the way you want and the 5Mp front
camera give the perfect selfie shot.
The new smartphones are a great blend of style and
class which makes them appear really sleek. Connectivity
options include 4G, VolTE, 3G, Wi-Fi, Bluetooth and GpS.
The unique finger print scanner feature, accompanied with
android-for-work security, provides the smartphones with an
impenetrable security that can be surpassed only by the user.
The new smart Eluga pulse and Eluga pulse X are priced at rs
9,690 and rs 10,990, respectively n

26 | april 2017 MYMOBILE

 justin

First Look
Cat S60
The world’s first thermal imaging smartphone

a fter unveiling it at MWC 2016, Cat phones recently

launched flagship Cat S60 smartphone in india with
an integrated thermal camera allowing users to use their
storage that is expandable via microSD card (up to 128GB).
Connectivity options include 4G lTE, Wi-Fi 802.11 b/g/n,
Bluetooth v4.1, NFC, Micro-USB with OTG, and a 3.5mm
smartphones in detecting heat loss around windows, audio jack. it is ip68-certified, with the company specifying
spotting moisture and seeing in complete darkness. Cat the Cat S60 can withstand immersion in up to 5 metres of
phones are ruggedised phones designed, manufactured and water for up to 1 hour. it also comes with a dedicated SOS
sold by UK-based Bullitt Group under the licence of US- button, which sends location coordinates to preprogrammed
based Caterpillar inc. contacts.
in terms of technical specifications, the dual-SiM (Nano- The Cat S60 is priced at rs 64,999 and can be bought
SiM) Cat S60 smartphone runs android 6.0 Marshmallow. from multi-brand outlets in the country and on amazon.n
it sports a 4.7-inch HD (720x1280 pixels) display with wet
finger and glove support, apart from Corning Gorilla Glass
4 protection. it is powered by a Snapdragon 617 SoC (4
cores clocked at 1.2GHz and 4 cores clocked at 1.5GHz)
coupled with 3GB of raM. The smartphone sports a
strengthened die cast frame, measures
147.9x73.4x12.66mm, and weighs in at 223 grams. it is
powered by a non-removable 3800mah battery that is rated
to deliver up to 30 hours of talk time, and 43 days of standby
time. Sensors on board include accelerometer, ambient
light sensor, proximity sensor, and magnetometer.
The newly-launched device houses a 13Mp rear camera
with underwater capabilities and dual-lED flash, apart from
a 5Mp front-facing camera. it features 32GB of inbuilt

team@mymobile.co.in

www.mymobileindia.com april 2017 | 27

First Look justin
Motorola Moto G5 Plus
Equipped with faster processor and better camera functionality
l enovo-owned Motorola has come up with the fifth generation
of its best-selling Moto G series - Moto G5 plus – in india. The
smartphone is available in two versions -- 3GB raM/16GB memory
and 4GB raM/32GB memory. The Moto G5 plus is equipped with
a full metal design, faster processor and better camera
functionality.
Talking about the technical specifications, the newly-launched
device features 5.2-inch full-HD display with Corning Gorilla Glass
3 and runs on Qualcomm Snapdragon 625 2.0 GHz octa-core
CpU along with 650 MHz adreno 506 GpU. The device has
3,000mah battery with Turbopower charging giving up to six hours
of battery life in just 15 minutes. The Moto G5 plus also includes
Moto actions and a new experience -- One Button Nav, which lets
you quickly navigate through screens using the fingerprint reader.
The Moto G5 plus is NFC enabled allowing you to use it to make
28 | april 2017
mobile payments where it is supported.
Camera-wise, the Moto G5 plus sports a 12Mp rear camera
and a 5Mp front camera. it has a flagship camera sensor with dual
auto-focus pixels. The large aperture f/1.7 and bigger pixels
combine to let in up to 25 per cent more light than the previous
generation Moto G4 plus.
Sensors on the phone include accelerometer, ambient light
sensor, and gyroscope. Other connectivity options include 4G lTE,
Wi-Fi 802.11 a/b/g/n, GpS/ a-GpS, NFC, Bluetooth v4.2, 3.5mm
audio jack, and Micro-USB.
The Moto G5 plus is available at rs 14,999 for 3GB raM +
16GB storage and rs 16,999 for 4GB raM + 32GB storage
configurations, exclusively on Flipkart. The phone is available in
Fine Gold and lunar Grey colours. n
MYMOBILE
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Intex Aqua Strong 5.1+
High on power and
performance

i n its efforts to build up its 4G-VolTE

portfolio, intex Technologies recently
introduced aqua Strong 5.1+ smartphone.
The aqua Strong 5.1+ sports a 5-inch
FWVGa display that brings photos and
videos alive with its display. powered with
a 1.3GHz quad-core processor and 1GB
raM, the device ensures smooth
performance, multi-tasking and boasts of
seamless android Marshmallow 6.0 OS.
The newly-launched 4G-VolTE
smartphone is packed with VaS or digital
services such as MiFon Security which is
a 9-in-1 security suite to make the device
secure and smarter and Vdioplay which is
a Video aggregator app offering access to
best of free and premium OTT players in
one place. Other unique services like
Gameplay offers a gaming destination for
all intex users and Qr Code reader scans
and decodes the Qr code to automatically
reveal all relevant information with a
single tap. The smartphone also comes
integrated with smart tracking – a feature
that allows users to track the phone if
stolen/lost.
in terms of optics, the aqua Strong
5.1+ offers a powerful 5Mp rear camera
with lED Flash to capture vivid images
effortlessly and a 2Mp front camera to
click selfies with various modes. The
device is powered by a 2000 mah li–ion
battery which allows users to talk up to
five hours with a standby time up to 250
hours. The phone has an in-built 8GB
rOM and 64 GB expandable memory.
The smartphone is available in Black
and Gold colours, and is priced at rs
5,490. n

www.mymobileindia.com april 2017 | 29

First Look justin
Coolpad Note 5 Lite
Sleek metal body gives it a premium look
i n yet another addition to its Note series which is known for its
elegant design and superior technology, Coolpad recently unveiled
the Note 5 lite, the next edition of their widely popular fingerprint
smartphone Note 5. The phone sports a sleek metal body combined
with an 8Mp front camera integrated with a fingerprint scanner at
the rear.
in terms of specifications, the Note 5 lite is powered with 3GB
of raM and 16GB of flash storage along with expandable memory
using a microSD card. it is powered by 64 bit 1.0 GHz quad core
MediaTek MT6735Cp processor, assisted by Mali – T720 GpU
and 3GB of raM. it runs on android 6.0 and is powered by a
2500mah non-removable battery, with a stand by time for up to
200H. The connectivity options include 4G lTE, 3G / HSpa+,
30 | april 2017
EDGE / GprS, Wi-Fi 802.11 b/g/n, Bluetooth 4.0, GpS, Micro
USB port and 3.5mm audio jack.
On the camera front, the newly-launched smarphone sports a
13Mp auto focus rear camera and 8Mp camera, both equipped
with lED flash light allowing it to capture good selfies in low light
condition. The Note 5 lite also uses an aluminium magnesium
alloy making it durable and sturdy yet light weight at 148g. it is
available with 5-inch HD ipS display (1280X970), with a
dimension of 145.3*72.3*8.7mm, which is perfect for one hand
use. The tastefully traced thin metal rims around the back, gives
this handset a premium look. it comes with scratch resistant, 2.5D
curved glass on top of its display.
The phone is exclusively available on amazon at a price of rs
8,199. it is available in variants of gold and grey. n
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Samsung Galaxy A7, Galaxy A5 2017
Having stylish and powerful features with enhanced camera

T aking forward the legacy of the highly successful Galaxy a

series, 2016, Samsung india recently launched the 5.7-inch
Galaxy a7 and the 5.2-inch Galaxy a5 smartphones. The Galaxy
lifestyles. They also support fast charging that enables them to
charge quickly and power up in no time.
The brand new smartphones are available in two stylish colours
a (2017) comes with Samsung’s modern and innovative design - Black Sky and Gold Sand. The Galaxy a7 and Galaxy a5 are
and technology, giving consumers ultimate convenience to express priced at rs 33,490 and rs 28,990, respectively. n
their individuality with powerful performance.
Drawing inspiration from Samsung’s premium design heritage
often seen in flagship smartphones, the Galaxy a features a
premium aluminium frame and 3D curved glass back. With a Zero
Camera protrusion and sleek design that fuses the camera and
home key perfectly with the body, the devices are more seamless
and ergonomic than ever.
With its enhanced 16Mp camera on the front as well as the
rear, the Galaxy a helps users capture amazing memories by taking
vibrant and clear photos. its F1.9 lens coupled with light+
technology and screen flash allows users to take bright pictures/
selfies in low-light conditions. The camera features innovative
floating shutter button, which can be moved anywhere on the
screen for ease of taking high resolution, blur free selfies. Simple
Ui in the Galaxy a 2017 makes it easier to control the camera by
just using one hand to swipe the screen, to change modes or
instant filters to activate picture effects. Users can also leverage
modes such as the Food Mode, to optimize photos and enhance
the colour of images.
The new devices are water and dust resistance (ip68), which
changes the way people use the phone daily. The Galaxy a 2017
also offers a larger memory and battery capacity, with expandable
storage support up to 256GB to keep up with users’ hyperactive

www.mymobileindia.com april 2017 | 31

First Look justin

Intex Aqua Trend

Lite
Offers high audio
quality for best
sound experience

H ome-grown mobile phone maker intex

Technologies recently launched a new budget
smartphone – aqua Trend lite – with a strong focus
on sound quality. The device is powered with the best
audio quality that allows mobile users’ to enjoy music
tracks louder, better and sharper.
Designed with a high-
grade sound
technology – 1.5 W
(Dynamic Type),
this smartphone
gives users the
optimal experience for
music anytime and
anywhere.
Speaking of the technical
specifications, the aqua Trend
l i t e 4 G - Vo lT E a n d r o i d
smartphone features a 5-inch
display with a resolution of 480x854
pixels. it is powered by a 1.25GHz
quad-core processor and offers 1GB raM
and 8GB rOM with support for expandable
memory of up to 128GB. The smartphone
runs on android Marshmallow 6.0 OS and
weighs 160 grams. The handset houses a
2600mah li-ion battery which allows users to talk
up to 8 hours with a standby time up to 200 hours.
in the camera department, the device sports a
5Mp rear camera which comes with Dual lED
flashlight and can click and record HD images/videos.
For selfie lovers and amateur photographers, it offers
a powerful 2Mp front camera to click selfies with
various modes.
priced at rs 5,690, the device comes equipped
with multiple intex’s in-house Value added Services
(VaS) and features to offer special services. The smart
phone is available in Champagne colour. n

32 | april 2017 MYMOBILE


Vivo Y66
High on camera
in line with its commitment to redefining the perfect selfie
experience, global premium smartphone Vivo recently
introduced the Y66 in india.
The Vivo Y66 features a 5.5 lCD ipS display with 1280 x
720 HD resolution. it has 64-bit octa-core processor with 3GB
raM and 32GB storage space. The smartphone has a microSD
slot for extra storage space with up to 256GB supported. The
battery on the Vivo Y66 is 3000 mah, and the phone runs Vivo’s
Funtouch OS 3.0 which is based on android 6.0.
in the camera department, the newly-launched device sports
a 16Mp front camera, which has features like Moonlight Selfie,
which is basically Vivo’s branding for the front flash. The front
camera has f/2.0 aperture, while the phone sports a 13Mp on
the back with f/2.2 aperture and rear flash. Other features of
the Y66 camera are: Face Beauty, panorama, HDr, Night,
www.mymobileindia.com
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First Look
professional photo, Filters, Timers etc.
The connectivity options include: Wi-Fi, Bluetooth 4.0, USB
2.0, GpS, OTG. Sensors on the Y66 are accelerometer, ambient
light Sensor, proximity Sensor, E-compass. Vivo Y66 supports
4G FDD-lTEB1/B3/B5/B8 and 4G TDD-lTEB40 in india along
with 2G and 3G networks. Dimensions of the phone are 153.8
x 75.5 x 7.6mm.
The Y66 also comes with certain additional features such
as a ‘Smart Screen-Split’ mode to make multi-tasking easy, an
“Eye protection Mode’’ which is basically a blue-light filter for
the display and a 6 month free subscription to Saavn pro, which
provides an ad-free experience with unlimited song
downloads.
priced at rs 14,990, the smartphone is available in Gold
and Matte Black colour variants n
april 2017 | 33
First Look justin

Xiaomi Redmi 4A
An entry-level device

i n order to take on its rivals in the budget segment, Chinese

handset maker Xiaomi recently launched the redmi 4a
smartphone in india. it is a 4G-lTE device that comes with ir
blaster (an infrared tech that can replace remotes of several
devices such as TVs, aCs among others).
The redmi 4a sports a polycarbonate body, bears a hybrid
dual-SiM card slot, and runs MiUi 8 based on android 6.0
Marshmallow. it sports a 5-inch HD (720x1280 pixels)
display, and is powered by a 1.4GHz quad-core Snapdragon
425 SoC coupled with the adreno 308 GpU and 2GB of
raM.
The Xiaomi redmi 4a rear camera has a 13Mp sensor with
pDaF, a 5-lens system, an f/2.2 aperture, and is backed
by a lED flash. The front camera bears a 5Mp
sensor with an f/2.2 aperture. The device
comes with 16GB of inbuilt storage that is expandable via
microSD card (up to 128GB). The device is powered by a
3120mah battery with fast charging support.
The connectivity options include 4G VolTE, Wi-Fi 802.11
b/g/n, GpS/ a-GpS, and Bluetooth v4.1. Sensors on board the
smartphone include accelerometer, ambient light, gyroscope,
infrared, and proximity. Dimensions of the new Xiaomi
smartphone are 139.5x70.4x8.5mm, and it weighs in at
131.5 grams.
The new smartphone is priced at rs 5,999 and it comes
in three colour options - Dark Grey, Gold and rose Gold. n

34 | april 2017 MYMOBILE


Gionee A1
The selfie-centric
smartphone
G ionee recently launched its first flagship of the
year, a1, in india offering longer battery life. The
smartphone a1 features a 16Mp front camera with a selfie
flash, powered by a 4010mah battery.in addition to longer
battery life, Gionee a1 also features Ultrafast charging
capability which gives users 2-hour talk time in just 300
seconds.
The a1 runs on an Octa-Core 64 bit processor that gives
better performance and less power consumption. powered by
a 4GB raM, the a1 enables smooth multitasking and easy
operation, while 64GB internal storage (expandable up to
256GB) provide ample storage space.
The Gionee a1 is based on the up-to-date android 7.0
www.mymobileindia.com
justin
First Look
and comes with the improved
amigo OS for a holistic
and satisfying smartphone experience.
The 4G VOlTE enabled smartphone also
offers a host of amazing features such as Split
Screen, Maxx audio, Virus detection amongst other key
features.
pre booking for a1 starts from March 31 onwards. pre
booking customers will be offered a two-year warranty along
with a JBl headphone or a Swiss Military Bluetooth Speaker.
it will also be available on amazon, Gionee’s official online
partner for a1. The phone will be available in three
colours- Gray, Black and Gold. n
april 2017 | 35
First Look justin
Lava 4G Connect M1
A feature phone with VoLTE support
l ava has launched a new feature phone, dubbed the 4G
Connect M1 in india. as the name suggests, the highlight
of the device is that it comes with 4G VolTE support and is
priced at rs 3,333.
as for the specifications, the 4G Connect M1 sports a
2.4-inch display with a screen resolution of 320 x 240 pixels.
it is powered by a 1.2GHz quad-core processor along with
512MB of raM. The lava 4G Connect M1 comes with 4GB
36 | april 2017
of internal storage which can be further expanded up to
32GB using a microSD card. it comes with a VGa rear
camera.
The 4G Connect M1 sources power from a 1,750mah
battery. The phone is accompanied by FM radio, Bluetooth,
Box speaker and K Class amplifier, and torchlight. The phone
also offers 2G voice calling and EDGE connectivity, and
comes preloaded with apps like Facebook lite. n
MYMOBILE

Oppo F3 Plus
First dual front lens from Oppo
O ppo, following its sibling firm Vivo, has plunged into the dual-
camera circus with the launch of its latest flagship, the Oppo
F3 plus. The latest launch from the Selfie Expert fraternity -
endorsed by a score of bollywood stars including Sonam Kapoor,
Hrithik roshan, and most recently Deepika padukone - will be
hosting a dual selfie camera setup.
The newest member of the happy selfie family flaunts a full HD
6-inch screen and will be powered by a Snapdragon 652 64-bit
processor which is specifically designed for supporting dual camera
setups. The main highlights of the phone, its cameras, include a
16-megapixel rear shooter. The front camera is developed by the
union of a 16Mp and an 8Mp wide angle sensor which will allow
120-degree wide selfies. Unlike the Vivo V5 plus in which dual front
facing camera is used to create bokeh effect, the dual camera setup
www.mymobileindia.com
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First Look
on the F3 plus is utilized to expand the field of view, and for
accommodating a vast landscape or a large group of people. To
augment the quality in low lighting, Oppo F3 plus sports lED flashes
for both cameras - dual lED flash on the rear as well as a lone flash
on the front.
The phone multitasks by using a 4GB raM and has 64GB
storage for oodles of photographs. The 4,000mah battery is
expected to suffice your daily engagement with selfies. The phone
currently runs on android Marshmallow but we expect a Nougat
update in near future. priced at rs 30,990, the Oppo F3 plus will
compete primarily against its cousin, Vivo V5 plus. The phone will
be available at online stores including Flipkart, Snapdeal as well as
amazon india and will be available starting april 1st, 2017. n
team@mymobile.co.in
april 2017 | 37
In Conversation chiefspeak

“We try to cater to

people With a passion
for technology”

36 | november 2016 MYMOBILE

 chief speak
A RECENT ENTRANT TO THE HAPPENING MOBILE MARKET, ONEPLUS

In Conversation
HAS NONETHELESS IMPRESSED EXPERTS AND COMMON CONSUMERS
ALIKE WITH ITS DISTINCTIVE DESIGN AND TOP NOTCH SPECIFICATIONS.
IT ENTERED THE INDIA MARKET IN DECEMBER 2014 WITH A BANG AFTER
SOME INITIAL HICCUPS AND CONTINUES TO BE AMONG THE WISH-
LISTS OF DISCERNING CONSUMERS. DEEKSHA KOLI CAUGHT UP WITH
VIKAS AGARWAL, GENERAL MANAGER - INDIA AT ONEPLUS WHO IS
DRIVING ONEPLUS’ SUCCESSFUL JOURNEY IN THE COUNTRY. PRIOR TO
JOINING ONEPLUS, MR AGARWAL SERVED AS DIRECTOR OF CORPORATE
EXCELLENCE AT IBIBO (PART OF MIH-NASPERS GROUP) WHERE HE LED THE
BUSINESS OPERATIONS OF THEIR MARKETPLACE VERTICAL. HE HAS ALSO
BEEN A PART OF THE FOUNDING TEAM AND THE INVESTMENT TEAM AT
IVANHOE CAMBRIDGE INDIA (REAL ESTATE VERTICAL OF LA CAISSE, ONE
OF THE BIGGEST PENSION FUNDS IN NORTH AMERICA). MR AGARWAL IS
AN ALUMNUS OF IIT DELHI AND IIM AHMEDABAD. EXCERPTS FROM THE
INTERVIEW……
Did the OnePlus 3T beat the popularity of the OnePlus One? What has been the
company’s success formula to produce such consistent results? As a brand, we
always strive to provide our consumers with the best. back in 2014, we lived
up to the market expectations and gained strong fan following with the success
of our first flagship onePlus one. At the beginning of last year, we had a key
internal goal of turning back the clock to where it was after the success of
onePlus one in terms of of future anticipation about our products. based on
the positive media reviews and customer feedback about onePlus 3/3T, we
believe that we have successfully achieved that key goal.
our primary focus is on delivering a premium flagship product without any
compromises. With the launch of every product, we look at how we can make
it even better. for our customers. Hence, our focus has been and will continue
to be on the kind of benefits our fans can derive from our products at a price
that does not seem like a barrier to them.
We have full faith that our focused approach of developing premium
products, lean business model and focus on community connect will be the
key success drivers of sustainable growth and competitive advantage in the
long run.

How much of a challenge was it to break through an audience crazy about budget
smartphones? Are you thinking about stepping into the budget segment? There is no
doubt that India is a price conscious market. However, every consumer desires
a product that is value for money as well as provide a seamless experience.
We do not attempt to appeal to every single person but try cater to people with
a passion for technology. We talk to a certain subset of consumer. Hence,
product and proposition underlie our success.

APrIl 2016 | 39
In Conversation chief speak
As a company, we have made a conscious decision to focus
only on the premium segment of the market and develop products
for the most discerning users who only want the best from their
technology products. As industry matures, we expect this segment
to grow faster and it is worth the wait to build a strong early mover
competitive advantage and a strong brand in the segment.

Did the company achieve its targets in 2016, both financially and
technologically, in India? What about the global market? In just 2
years, onePlus is perhaps the only emerging brand to make it to
the top 3 in the premium segment ($400 or above) with over 15%
in India (ref: Cmr Q3’ 16). onePlus has consistently delivered
technologically superior products that are priced attractively with
a smooth pre-purchase and post-purchase experience through
our exclusive sales partner Amazon.in and a network of onePlus
exclusive Service Centres respectively.
As the brand operates in a very niche premium segment, our
annual goals were set in terms of customer satisfaction measured
through customer rating on Amazon. onePlus 3T has outperformed
competition and set new standards on account of superior product
features and reliable performance.
As per nielsen’s review of smartphones listed
on Amazon, onePlus 3T is ranked highest
No doubt that
with an aggregate rating of 4.4 among India is a price conscious evaluating emerging landscape
all smartphones with minimum 100 and are in talks with the key
reviews. likewise, Indian and global market. However, every consumer players in the ecosystem to
media alike has unanimously given desires a product that is value for introduce features as and
a thumbs up to onePlus 3T with when there is a strong
Stuff calling it best Smartphone money as well as provides a seamless opportunity to substantially
ever and CneT giving it their experience. We do not attempt improve user experience.
highest rating of 9/10. It’s a big feat for a young brand
From technology point of view, to appeal to every single person to get Amitabh Bachchan on
the onePlus 3 comes equipped with
enhanced user friendly features such as
but try to cater to people board as its brand ambassador.
How well do the Chinese people
the Dash Charge that has fundamentally with a passion for know Amitabh Bachchan? We are
altered the way people charge their phones. proud to have the legendary Amitabh
The Dash Charge technology has ensured that
technology. bachchan as our first ever onePlus
the onePlus 3/3T gives you a day’s power in half an Star. He is a global icon and is equally well-
hour and ensure users do not have to charge their phone overnight known in China. This association with mr. bachchan is
or for long hours. With 6Gb rAm and 128Gb memory, users have yet another milestone for the brand’s growth story in India and
stopped worrying about apps running in the background or running further highlights our commitment to the local fans. mr. bachchan
out of storage space. epitomizes perfection and settles for nothing but the best. He
perfectly embodies the mantra of ‘never settle.’
Any plans to unite with Indian Government’s “Digital India” mission?
being an online only brand, we are fully committed and supportive Will the OnePlus 5 have an optical fingerprint sensor? Will it be even
of government’s push to a digital economy. We are optimistic about called the OnePlus 5? Any other groundbreaking innovation, we could
the steps taken by the government to become a digitally enabled look forward to? You will have to just wait and watch. For now all I
nation. The recent demonetization drive has improved adoption can say is Stay Tuned!
of digital currency and made smartphone the first touchpoint to
access information or conduct transactions digitally. We are closely Will we see smart wearables from OnePlus in 2017? Currently market

40 | APrIl 2016 MYMOBILE

 chief speak

In Conversation
makers are selling their products at a price lesser than the BOM cost.
How true is that? How sustainable is that? every brand has their own
strategy to allocate funds as per their short term
and long term business strategy. being a
young startup, we are conservative
Our primary with our limited resources and
focus is on delivering a follows an online only business
premium flagship product model that is managed by
an extremely lean team
without any compromises. of 30 people to keep our
costs under control to
With the launch of every ensure our products are
product, we look at how priced competitively.
our products are prices
we can make it even marginally higher than cost
better. of producing a flagship device
consisting the highest quality
materials and the latest hardware. We do
not believe selling below cost is feasible or sustainable in any
industry. However, considering the high value purchase and size
of smartphone industry, it is possible to build a strong business
at very low margins especially when expensive distribution and
marketing costs can be substantially reduced by leveraging online
for Android Wear is still limited and as a startup, we do not want sales channels and word of mouth driven user loyalty.
to jump into anything too fast.
At onePlus, our focus is on delivering the best possible OnePlus’ sister companies OPPO and Vivo made it to the list of top
smartphones and we are not planning to diversify into any other five sellers in India in terms of number of shipments, according to a
category in near future. However, there are a lot of other surprises research. Is OnePlus in a pursuit to join the league? How do you feel
in store for 2017 and you will have to wait and watch for some about the intense competition? The smartphone market in India is
more time. still in a nascent stage but it is growing really fast. The market is
cluttered because of several existing and upcoming brands but
Is the company planning to lunge into the area of Artificial Intelligence majority of these brands are unlikely to survive due to no innovation
or launch its own virtual assistant anytime soon? At onePlus, our focus of scale benefit. Unlike entry and mid-level market, the premium
is on enhancing core Android experience through performance end of the market is dominated by only 3 brands: Apple, Samsung
enhancements and nifty features additions. We do not plan to and onePlus which together account for over 90% of the market
diversify into AI or machine learning apps in near future. in $400 or above market. As the industry matures, mid-level users
will upgrade to premium whereas mid-level brands are likely to
The developer community was abuzz with the speculation of the move down to increase their volume share.
company merging its Chinese and non-Chinese custom ROMs - our focus has been and will continue to be on the kind of
Hydrogen OS and Oxygen OS, respectively - and developing H2O OS. benefits our fans can derive from our products at a price that does
What is your “reaction”? We have recently merged team resources not seem like a barrier to them. We offer products that are premium
to speed up software updates by removing the duplication of and yet at half the price of a Samsung or Apple. We understand
efforts on testing and bug fixing and by reducing the lead time that smartphones are no longer status symbols or an item of luxury.
through focus on single UI. The results have been encouraging as It is a necessity which needs to be addressed as per the feedback
the community builds are released faster and feedback is being of the end users to ensure that they remain loyal to one brand.
incorporated in almost real time. Currently, onePlus is perhaps Thus, our competition is largely our internal ability to launch
the only brand that is releasing software updates in a consistent one flagship smartphone a year, address supply chain issues to
manner. seize the strong demand in premium segment and offer a reliable
post-purchase experience to earn user loyalty. n
Some Indian manufacturers like to believe that Chinese smartphone- deeksha@mymobile.co.in

www.mymobileindia.com APrIl 2016 | 41

In Focus spotlight
Vodafone India and Idea
Cellular merge to create
India’s largest telecom entity
T
he much talked about
THE MOVE SEEN Vodafone-Idea merger has
AS A RESPONSE finally happened. Vodafone
Group and Idea Cellular
TO ONCOMING have finalized the agreement to combine
CHALLENGE FROM their operations in India (excluding
Vodafone’s 42% stake in Indus Towers)
RELIANCE JIO to create India’s largest telecom operator.
The completion would take around two
AND WILL CAUSE
years, by 2018. The merger is seen as
ANOTHER DISRUPTION a response to coming Reliance Jio’s
onslaught.
IN THE HIGHLY The combined company would
COMPETITIVE INDIAN become the leading communications
provider in India with almost 400 million
TELECOM MARKET customers, 35 percent customer market
share and 41percent revenue market
42 | ApRIl 2017
share. The total revenue would exceed
to over Rs 80,000 crore.
Kumar Mangalam Birla will be the
Chairman of this merged entity. Vodafone
will have the sole right to appoint the
Chief Financial Officer.
Initially, Vodafone will be a dominant
partner in the merged entity with 45.1
percent stake after it will transfer a stake
of 4.9 percent to the Aditya Birla group
for Rs 3,874 crore in cash to complete
the merger. Aditya Birla group will then
own 26 percent stake in the company
but it will have the right to acquire more
shares from Vodafone under an agreed
mechanism with a view to equalize the
shareholding over time.
MYMOBILE
 spotlight

In Focus
The parties have agreed a standstill
period for the first three years after
closing, during which neither party can
buy any shares from or sell any shares to
a third party. During the standstill period,
the Aditya Birla Group has the right to
purchase a stake of up to 9.5 percent in
the combined company from Vodafone
at an agreed price that is equivalent to an
equity value of Rs 946 billion (US$14.1
billion) for 100 percent of the combined
entity (post-closing). This is equivalent to “The combination
Rs 130 per share.
The brand strategy of the combined
of Vodafone India
company will be developed in due course and Idea will create
and will leverage customers’ affinity for
both existing brands, built up over the past
a new champion of
decade. The name of the combined listed Digital India founded
company will be changed in due course.
The merger of Idea and Vodafone India
with a long-term
is founded on a shared commitment to commitment and vision
realize the Indian Government’s ‘Digital
India’ vision and financial inclusion goals,
to bring world-class 4G
delivering significant benefits to 1.3 billion networks to villages,
Indian consumers and creating substantial towns and cities across
value for all stakeholders.
Commenting on the merger, Aditya India. The combined
Birla Group Chairman Kumar Mangalam company will have
Birla said, “Throughout its history, the
Aditya Birla Group has been synonymous the scale required to
with the task of nation building and driving ensure sustainable
inclusive growth in the country. This
landmark combination will enable the
consumer choice in a
Aditya Birla Group to create a high quality competitive market
digital infrastructure that will transition the
and to expand new
“Idea and Vodafone Indian population towards a digital lifestyle
and make the Government’s Digital India technologies”
will together create vision a reality. For Idea shareholders
– Vittorio Colao,
a very valuable and lenders who have supported us thus
Chief Executive,
far, this transaction is highly accretive,
company given our and Idea and Vodafone will together Vodafone Group
complementary create a very valuable company given our
complementary strengths.” competitive market with at least five major
strengths” By combining their respective telecoms providers. The combination
businesses, Idea and Vodafone will of the two companies’ networks and
– Kumar Mangalam Birla, establish a company with the scale and spectrum holdings, together with
Chairman, Aditya Birla efficiency required to offer innovative continued investment, will accelerate the
Group and attractively priced mobile services, pan-India expansion of wireless broadband
enhancing consumer choice in a highly services on 4G/4G+/5G technologies to

www.mymobileindia.com ApRIl 2017 | 43

In Focus spotlight

build capacity, supporting the expansion market. It will be capable of building

of digital content and IoT services and
delivering a world-class broadband
experience to customers.
The combined company will have
sufficient spectrum to compete effectively
with the other major operators in the
substantial mobile data capacity, utilizing
the largest broadband spectrum portfolio
with 34 3G carriers and 129 4G carriers
across the country.
Vodafone India’s strong presence in
metro circles and Idea’s leadership in

We congratulate both our valuable members Vodafone and Idea on

the announcement of the merger. This amalgamation will create the
country’s biggest telecom services provider with a customer base of “Consolidation is a
over 394 million.
We have seen some significant consolidations in the past and this much anticipated
announcement is a welcome and positive step in the direction of TSP and very welcome
coming together and creating resilient networks with a large asset base
for an enhanced consumer experience. development in this
Since 2008, increased hyper-competition has been impacting revenue
streams across all new and old operators. There has been a continuous
beleaguered Telecom
increase in expenditure due to high costs of Spectrum acquisition sector. It will help
and a severe financial burden on the industry caused by extremely
high and multiple levies and
bring in operational
taxes. Operators have also had efficiencies and
to re-acquire Spectrum in order to
continue operations.
improved quality of
There is currently a tariff war in service to customers.
the market, which may not be
sustainable for long. This has also
The regulatory regime
severely impacted the revenue will have to ensure that
stream of operators, not just in
terms of an increase in cost but benefits of effective
also in terms of a marked decline in competition continue
the revenue stream. All these have
put the financial condition of this to be availed by
industry at risk and increased the customers”
debt to INR 4000 crore, also leading
to a severe decline in government
Rajan S Mathews, revenues from the industry.
– Arpita Pal Agrawal,
Director General, COAI Earlier, there were 13 operators, as partner and leader-
opposed to the present nos of four Telecom, pwC India
to five operators. Due to the poor financial health of the sector, we are
witnessing mergers, acquisition and consolidation of companies like
Idea and Vodafone, Aircel with R Comm and MTS. Other companies like semi-urban and rural telecom markets
Videocon and Etisalat have already left the industry because of this will allow fornationwide leadership within
hyper competitive pressure. Indian M&A guidelines. In circles where
This trend of mergers and consolidation will however remain a positive both Idea and Vodafone India currently
development, benefiting customers, operators and Government in the have a limited presence, the combined
long run on global lines. The need of the hour however is a predictable, entity will become the leading challenger
stable, long term, regulatory and policy environment, to ensure the with the scale to compete more effectively
financial health of TSPs and a conducive environment for continued
and enhance consumer choice.
investments for a fully connected and digitally empowered India.
“The combination of Vodafone India and

44 | ApRIl 2017 MYMOBILE


Idea will create a new champion of Digital
India founded with a long-term commitment
and vision to bring world-class 4G networks
to villages, towns and cities across India.
The combined company will have the
scale required to ensure sustainable
consumer choice in a competitive market
and to expand new technologies – such
as mobile money services – that have the
potential to transform daily life for every
Indian. We look forward to working with
the Aditya Birla Group to create value for
“The transaction faces
many challenges... The
merged telco would
breach the spectrum
holding cap in 5 circles
in 900 MHz band and
in 2 circles in the 2,500
MHz band and is likely
to breach the revenue
market share cap of 50
per cent in six circles.
These would have to
be resolved in a fixed
timeframe”
– Harsh Jagnani,
Vp-Sector Head, ICRA
www.mymobileindia.com
spotlight
In Focus
parties’ capabilities combine experience
of running leading businesses across
multiple industries and geographies, world-
class expertise in telecoms with global
scale, enterprise services, mobile money
services and procurement and a deep
understanding of and strong relationships
“The consolidation in “We continue to prefer
Bharti (Airetl) as not only
the telecom industry should the company benefit
through the Idea- from a potentially improved
competitive environment,
Vodafone merger, but also examples from
acquisition of spectrum other markets suggest the
non-involved parties tend to
from other operators benefit more from industry
by Bharti Airtel and rationalization”
market share gains —UBS Securities Research
by Jio would ensure
competitive and
demanding times for
telecom operators, but “Bharti and 4G entrants
may look at gaining market
the consumer is having share pre-merger and
the last laugh at their benefit from a lower capex
intensity. In the medium
expense at the current term, leverage balance
juncture” sheet of the combined
Vodafone and Idea may
– Mayuresh Joshi, limit its ability to participate
Fund Manager at in data growth”
Angel Broking —HSBC Global Research
within the Indian market.
all stakeholders,” said Vittorio Colao, Chief This merger is again going to hugely
Executive at Vodafone Group. disrupt the telecom market as previously
The combined company will be able done by Reliance Jio. This move will
to draw on support from its two largest push Bharti Airtel on to the second spot
shareholders, Vodafone and the Aditya in telecom ranking and intensify the
Birla Group, to drive growth, investment price wars. n
and to create value for all stakeholders. The team@mymobile.co.in
ApRIl 2017 | 45
 profile

Arvind Vohra and

In focus

the Art of Remaining

Positive against All
Odds

50 | february 2017 MYMOBILE


GROUNDBREAKER, HUGELY SUCCESSFUL, YET UNASSUMING AND ACCESSSIBLE! A
MAN WITH NEVER SAY DIE ATTITUDE WHATEVER BE THE CIRCUMSTANCES AND A
ONE WHO BELIEVES IN WORKING ON HIS OWN TERMS, HAS WORKED ON HIS
TERMS AND TRUSTS HIS INSTINCTS MORE THAN THE CONVENTIONAL WISDOM!
HERE IS THE STORY OF ARVIND VOHRA - COUNTRY CEO AND MANAGING
DIRECTOR OF GIONEE INDIA, LIKE NEVER BEFORE.
By Gagandeep Kaur
A
s Country CeO and Managing
Director of Gionee India, Vohra
is known most for establishing
a Chinese brand in the Indian
smartphone market for the first time.
To this end, it can be argued that it was
Gionee’s success, which paved the way for
other Chinese brands to make headway
in the Indian market. To a large extent, it
also changed the perception of Chinese
smartphones as cheap and low-end to
smart, savvy and high-end products.
Initial Years-Life’s ups
and downs
Vohra comes from a business family in
Shimla, capital city of Himachal Pradesh
and spent most of his childhood between
Shimla Chandigarh and Mumbai. He was
a student of St edward’s School in Shimla
(Indian Vice-President, Mohammad
Hamid ansari and three Chief Justices at
Chandigarh also did their schooling here).
However, the family faced hardships when
they were forced to wind off business in
1980-81.
“We had a family business in Shimla, so
my father decided to pursue that in 1973
to help my grandfather. However, by the
time he went back to Shimla, the business
was in such a bad shape that it just couldn’t
be revived, and we finally had to shut it in
1980. We were relatively affluent then, but
everything changed in 1980…you know
how it is when the business winds up. by
1982-83 the necessities also became a
struggle,” recalls Vohra.
finally, the family moved to Mumbai
where arvind’s father had taken up a job.
“at one point of time there were six-seven
“What stood out in
Arvind’s personality is
that he just doesn’t give
up…howsoever difficult
the circumstances
might be or even when
he is not sure of certain
things. He had this
thing in him to succeed
somehow”
– Deepak Shetty,
business Consultant
and former senior
colleague of arvind
Vohra at Samsung
of us staying in a small flat in Mumbai,”
he recalls. While studying at Hr College
of Commerce, Mumbai, arvind harbored
ambitions of making it big in the film
industry. He pursued this and appeared
in advertisements for Clearsil and binnys
among others.
“However, I soon realized that it was
profile
In focus
not going to work out and I needed a more
stable profession and decided to go for a
corporate job. I decided to go for Masters
in business administration (Mba) from
Institute of Management Development and
research in Pune,” says Vohra. He joined
Network Limited, part of HCL Group as a
management trainee after the completion
of his course. It was here that he met his
wife, Monica Vohra. “She continues to be
my boss even now,” says Vohra.
after HCL, arvind decided to move to
Samsung, where he was handling the sales
and marketing for the office automation
business. “What stood out in arvind’s
personality is that he just doesn’t give up…
howsoever difficult the circumstances
might be or even when he is not sure of
certain things. He kept on trying, so he
ended up learning a lot. He had this thing
in him to succeed somehow, and that
kept him going,” says Deepak Shetty, a
business consultant, who was his superior
at Samsung.
a key to the success of any brand is
its relationship with the trade and Vohra
realized this very well. “He understood the
Indian market environment very well, so he
recognized the importance of networking,
good communication skills and in forming
strong relationships with dealers and trade.
a testimony to this is that even after so
many years, I am still in regular touch
with him,” says bP Savant, who worked
with him at Samsung. Today he runs his
software firm, Zed-axis Technologies Pvt.
Ltd..
However, it was at Salora (which
he joined in 1999), where arvind’s
ingenuity in sales, market planning, and
aPrIL 2017 | 47
In focus profile
foresightedness came across. The mobile
phone division under his leadership grew
dramatically catching everyone’s attention,
within and outside the company. He was
on a roll.
“A key to the success
of any brand is its
relationship with
the trade and Vohra
realized this very well”
– BP Savant,
Director, Zed-axis
Technologies
“arvind’s firm grasp of the market
helped the company grow manifold. I
saw some spark and a strong desire to
succeed in him. While he was initially
hired for just office automation business,
he spearheaded the launch and growth
of the mobile phones division. He was
very efficient in the management of the
different departments and in managing
the logistics,” says r K Singh, who worked
with him at Salora and continues to be in
touch with him.
Post his stint at Salora, Vohra decided
to chart his own course. Since almost
his entire career was spent in the mobile
industry, it was but natural for him to start
consultancy business focused around
providing market insights to emerging
players. Most of his clients at this time
were Indian device manufacturers. for a
short while he also joined one of his clients,
Wynn Telecom as a partner. However, in the
48 | aPrIL 2017
end he decided to move out of this venture “arvind was always very ambitious
and went back to doing his own thing. but now he has a broader vision of doing
a key reason behind this decision was something for the society and Leukemia
that his five-year-old son, aaryan, had Crusaders is a realization of this vision,”
been diagnosed with Leukemia. at this says Monica Vohra. arvind hopes to build
point Vohra decided to open a mobile a hospital, which will take care of kids
devices shop in faridabad in the NCr who have leukemia from impoverished
region. “The day I got to know that my son background.
was diagnosed with Cancer I asked the
doctor, are we fighting a winning battle or Steering Gionee’s
a losing battle? The Doctor said that there Super Success
was 70% chance of survival. and that’s In 2013-14, Gionee’s first year of
when I decided to leave no stone unturned operations in India, it recorded revenue of
to get the other 30% ,” says Vohra in his rs 500 crore. under Vohra’s leadership,
indomitable style. the revenue grew to touch rs 4000 crores
aaryan has fully recovered now, but in 2015-16, an eight-fold increase. Gionee
this traumatic phase in Vohra’s life led has also signed actress alia bhatt and Virat
to the formation of Leukemia Crusaders, Kohli, captain of Indian cricket team as
a non-Government Organization, which their brand ambassadors.
is dedicated to the cause of providing Gionee is now in the process of setting up
financial aid to young children who are a manufacturing unit in India. The company
suffering from blood Cancer. Spearheaded plans to make all the devices locally for the
by Vohra’s wife, Monica, Leukemia Indian market. It currently manufactures
Crusaders, an intiative of bansi Vidya through contract manufacturers, foxconn
Memorial Trust, has already helped more and Dixon. It currently makes 600,000
than 300 children in 15 hospitals across handsets a month in the price range of rs
the country. a certain amount from 7,000 to rs 30,000.
every Gionee handset goes towards this “This is just the beginning for arvind
noble cause. Vohra. The industry is very confident that
Vohra’s son Aaryan then five was diagnosed with Leukemia. He
is fully cured now thanks to the fighting spirit of him and his wife
Monica. But this traumatic phase led to a positive initiative – formation
of ‘Leukamia Crusaders’. Spearheaded by Vohra’s wife, Monica,
Leukemia Crusaders, has already helped more than 300 children in
15 hospitals across the country. A certain amount from every Gionee
handset goes towards this noble cause.
MYMOBILE

he will play a prominent part in developing
the manufacturing and design ecosystem
in the country. In the times to come, he is
going to move beyond his role not going to
be just a brand builder but a nation builder
as well,” says Pankaj Mohindroo, founder
and National President, Indian Cellular
association (ICa).
even so, Vohra believes that his biggest
achievement is that even a peon of his
company can easily walk into his cabin to
talk to him. He always believes in doing
things on his own terms and conditions.
“This is just the
beginning for Arvind
Vohra. The industry is
very confident that he
will play a prominent
part in developing the
manufacturing and
In focus
“A good brand connect, excellent customer service and
good customer experience will go a long way. I also
feel that at the end of the day one should be looked at
positively contributing to the society” —Arvind Vohra
“I run this organization like a
“Initially, I wanted
cooperative and anyone can come
up directly to me with a suggestion. to excel at different job roles
I like to be accessible to my in different companies. Now I
people,” says Vohra.
He feels that his biggest
want to do something for the country.
strength is that he can gauge I would like to work with Government
trends before they become of India to help cure more and more
pronounced. “I see trends
much before others do. I
children who are suffering from cancer.
knew that the Indian mobile Besides that, right now I am extremely
industry would face challenges. motivated to start Gionee to
Till the time you don’t have
manufacturing, r&D, supply chain manufacture in India. ”
in your control, you can’t control the
—Arvind Vohra
industry…ecosystem will develop
only when you manufacture here in India.
Now with the ‘Make in India’ initiative of “Initially I wanted to excel at different job
the Government, manufacturing should roles in different companies. Now I want
pick up and the devices companies stand to do something for the country. I would

design ecosystem in the to gain,” says Vohra.

elaborating about the future of the
like to work with Government of India to
help cure more and more children who
country. In the times mobile industries in the country, Vohra are suffering from cancer. besides that

to come, he is going to says, “Only those brands will survive who

build a strong consumer connect. besides,
right now I am extremely motivated to start
Gionee to manufacture in India. There is
move beyond his role, you need to have a strong research and a lot of unemployment in the country and

not going to be just a development, design and technology in-

house. a good brand connect, excellent
brand builder but a customer service and good customer
nation builder as well” experience will go a long way. I also feel that
at the end of the day one should be looked
– Pankaj Mohindroo, at positively contributing to the society,”
founder and National says Vohra.
President, Indian Commenting on his motivating factors
Cellular association in life, Vohra says there were different
motivators at different stages in life.
I would to like to contribute a bit to bring
it down.”
What comes across is his unassuming
personality. “Have you had lunch?” he
asked this reporter before the interview
started. This also comes across in his life’s
motto, “Don’t take yourself so seriously, the
world doesn’t.” The Indian mobile industry
cannot disagree more. n
gagandeep@mymobile.co.in

www.mymobileindia.com aPrIL 2017 | 49

 snap shot

SamSung galaxy
In focus

C9 Pro: Big on Power

and Processor
1
SAMSUNG HAS BEEN
Samsung newer entrant Galaxy C9 Pro is a
DOMINATING THE INDIAN premium segment phone which is almost as
large as a phablet.The phone still looks sleek
MARKET IN TERMS OF MOBILE and premium and it easily fits into your hand.

HANDSET PENETRATION
DESPITE THE GROWING
NUMBERS OF COMPETITORS.
TO FURTHER STRENGTHEN ITS
DOMINANCE AND EXPANDING
ITS GALAXY SERIES, THE SOUTH-
KOREAN TECHNOLOGY GIANT
HAS COME UP WITH THE NEW
PHONE CALLED SAMSUNG
GALAXY C9 PRO. THE ALMOST A
PHABLET PHONE IS GIANT IN SIZE
BECAUSE OF A 6-INCHE AMOLED
DISPLAY SCREEN, THOUGH IT HAS
MAINTAINED THE SLEEKNESS
DESPITE OF HAVING A 4000
MAH BATTERY. THE PHONE HAS
DONE AN HTC U PLAY WITH
16MP CAMERAS, BOTH FRONT
AND BACK, WHILE USING THE
SNAPDRAGON’S 653 SOC
CHIPSET.

Price: Rs 36,900

50 | april 2017 MYMOBILE

 snap shot

In focus
2 4
The Samsung Galaxy C9 Pro is the The Galaxy C9 Pro comes with 64GB of
first phone in India to feature the internal storage with support for storage
new Qualcomm Snapdragon 653 SoC expansion via a microSD card slot up
processor, which can prove to be a good to 128GB. This is also the Samsung’s
product for multitasking. first phone with 6GB of RAM.

3 5
The display is complemented by the The Galaxy C9 Pro has a set of 16MP
slim design as well as the slim bezels. cameras on the phone, both rear and
It is covered in a 2.5D curved Gorilla front. It still delivers decent pictures
Glass, making it scratch-resistant and throughout. The device can also
sturdy. record video at 1080p.

6
Galaxy C9 Pro has a 4000mAh unit
battery which is expected from such a
large phone. It supports fast charging
and is charged via a USB Type-C Port.

7
The Galaxy C9 Pro is a dual SIM phone
with a dedicated slot for microSD card
so you do not need to choose between
the SIM and worry about storage.

8
The phone has a 6-inch AMOLED
display, with 1920 x 1080 pixels of
resolution. The screen is large as well
as sharp and bright with very slim
bezels.

9
Galaxy C9 Pro has the Always on Display
feature, which besides showing the
time and date, shows the notification
from apps, which looks good.It’s going
to be really useful especially during the
night.

team@mymobile.co.in

www.mymobileindia.com april 2017 | 51

In Conversation face to face

“India will become the global game

development hub in the coming years”
GAME DEVELOPMENT INDUSTRY IN INDIA IS CURRENTLY AT THE SIZE OF AROUND
RS 2,000 CRORE ($300 MILLION) AND GLOBALLY IT IS PEGGED AT $ 92 BILLION. THE
GAMING INDUSTRY IS GROWING EXPONENTIALLY, WITH ESTIMATED REVENUES
HIGHER THAN HOLLYWOOD AND MUSIC INDUSTRY. INDIA IS FAST GAINING
A REPUTATION AS A CENTRE OF EXCELLENCE FOR THE GAMING INDUSTRY
WORLDWIDE AND IT IS ONE OF THE FASTEST GROWING SECTORS IN THE INTERNET
TECHNOLOGY SPACE. LAKSHYA DIGITAL, ONE OF THE INDIA’S LARGEST GAME
DEVELOPMENT OUTSOURCING COMPANIES, IS LEADING THE EXPONENTS OF
GAME ART IN INDIA AND HAS AN ENVIABLE LIST OF CLIENTS WHO ARE BEHIND
SOME OF THE BIGGEST AND MOST POPULAR NAMES GLOBALLY. MANVENDRA
SHUKUL, CEO OF LAKSHYA DIGITAL, SHARED HIS EXPERTISE ON THIS VERY NICHE
INDUSTRY FOR INDIA AND ITS SCOPE TO BE ONE OF THE BIGGEST EMPLOYMENT
GENERATORS FOR THE
YOUTHS WHO ASPIRE FOR
THE SILICON VALLEY. HE
SPOKE TO HAIDER ALI
KHAN AND ELABORATED
HIS FUTURE PLANS
AND THE CHALLENGES
ASSOCIATED WITH GAME
DEVELOPING INDUSTRY IN
INDIA. EXCERPTS:

52 | april 2017 MYMOBILE


What is the size of the gaming industry
in India and its prospects? according to
NaSSCOM, the indian gaming industry is
currently valued at close to $300 million
(around rs 2000 crore). large pool of
creative talent, advanced technology and
competitive costs make india ideal for
collaboration and development work in
gaming sector. india has a huge skill
base across iT, testing and arts with a
world-class infrastructure and advanced
technology which has led to robust
growth in this space. Countries like the
US, Japan and Western Europe, which
are the biggest markets for games,
are today increasing outsourcing
game art development to india.
in the past, in order to manage the
development costs, Game Developers
in these countries had no option but to
outsource to countries like China but over
the past few years india has emerged as a
very viable option. a professional aptitude
to meet international game development
needs at an extremely affordable cost
coupled with demonstrated technical/
creative skill sets and a communication
edge (being English speaking) has been
the reason for this. Currently there are over
100 game development organizations, and
last financial year alone, there were close to
40 indian game titles which were released
across platforms.
The biggest indicator of the immense
potential game development outsourcing
possess as an industry however is the fact
that the global gaming market is dominated
by the growth in emerging markets with the
asia pacific region estimated to occupy a
leading 37.9 percent market share in
2016.
www.mymobileindia.com
“As more
talent and opportunities
present themselves, I have no
doubt that we’ll see more
exciting game experiences and
contributions coming from
Indian artists”
at lakshya, our ever expanding client
list is proof of the fact that that the art
coming out of india is comparable to
the high quality work produced in the
best studios globally. as more talent and
opportunities present themselves, i have
no doubt that we’ll see more exciting game
experiences and contributions coming
from indian artists.
Who all are your competitors and what are the
challenges which Indian gaming art sector
faces? Game art is a very niche sector in
the entire Game Development process.
in india we hardly have any competition
as the specific expertise that we bring to
the table is not what many companies can
boast of.
The biggest challenge that we face is
the lack of the relevant Game art talent.
face to face
In Conversation
We have a lot of extremely good art
talent, but they are not trained to work
as per the requirements of the Game art
development process. Since this process
needs not just creative talent but also
technical understanding of the Game art
development process.
With over sixty odd clients that you have,
what would be your next target? lakshya has
been a pioneer in the Game art outsourcing
space since its inception in 2004. With a
team size of almost 450 people lakshya
has grown into india’s number one provider
of game art and animation services to the
global games industry. apart from our
studios in Gurgaon and pune, we have our
studio in Seattle, USa and are exploring
options of opening studios in other parts
of india. Our aim is to be the number
one provider of the Games art services
globally. in that direction we are working
on strategies that would put us at the top
within the next 2 – 3 years. in line with our
vision, we are also exploring other related
areas like Vr and ar where we could offer
our art and animation services. This would
be a new direction that we could take.
another area that we find very interesting
and would like to explore further is the
domain of video game VFX. There is a lot
of potential there and we are creating the
april 2017 | 53
In Conversation face to face

“Specialized training
in games development
space by quality training
institutes is still hard to
come by in India. That’s
why we launched InGame,
a training Institute run by
Lakshya Digital, to make
high quality professional
training in game art
creation available to
talented artists”

right skill and process environment that
would allow us to do so.
For how many games have you been to develop
the art, so far? lakshya Digital has been
working with some of the biggest names in
the space over the last decade. Game art
for some of the biggest games titles globally
have been created right here in our studios
in Gurgaon and pune. While we may not
be able to reveal all names (due to non-
disclosure pacts), below are names of some
select games that lakshya has worked on.
Kingdom Hearts 2.8 from Square Enix, Sea
of Thieves from rare Studios, Just Cause iii
from avalanche Studios, are hugely popular
titles that lakshya has worked on recently.
apart from these some of the earlier titles
were: Bloodborne (Software), Just Cause 3
(avalanche Studios), WWE2k16 (Yukes),
Call of Duty: Black Ops iii -X360 version
(Mercenary Technology).
What are the challenges faced by gaming
art sector in India while hiring a local talent?
Specialized training in games development
space by quality training institutes is still
hard to come by in india. During our
recruitment process, we realized that most
candidates possessed good knowledge of
the software but did not have adequate
knowledge about industry-specific
“With a team
size of almost 450
people, Lakshya has grown
into India’s number one
provider of game art and
animation services to the
global game
industry”
workflows for creating artwork for games.
That is when we launched inGame, a
training institute run by lakshya Digital,
to make high quality professional training
in game art creation available to talented
artists. inGame provides hands on training
by experienced game artists to students &
offers courses in the creation of 3D art assets
for games. The course is offered in both our
local studios - in Gurgaon and pune. The
trained artists at inGame can further pursue
their career by joining lakshya’s art Team
and get the opportunity to work on world-
class game titles.
Do we see India as the game developing hub
for companies or are they moving away
towards other Asian countries? if we
go by the number of developers and
publishers that are now outsourcing to
india, i would say that india is already
on its way to become the destination of
choice for the global game development
community. india has the right process
knowledge, courtesy our BpO industry,
and a large pool of art talent that can be
trained to deliver to the demands of the
top game developers and publishers. i feel
that development partnerships in india are
going to get bigger and bigger and india will
become the global game development hub
in the coming years. n
haider@mymobile.co.in

54 | april 2017 MYMOBILE


“We want Zophop to act as a public transit
assistant to every Indian”
HEADQUARTERED IN MUMBAI, ZOPHOP TECH IS A MOBILE
APP SOLUTION FOR THE DAILY COMMUTERS BY PROVIDING
THE REAL-TIME LOCATION OF PUBLIC TRANSPORTS WITH
ESTIMATED TIME OF ARRIVAL (ETA) ON SMARTPHONE.
IDEA IS TO ENSURE REAL TIME PUBLIC TRANSPORTATION
INFORMATION AND END-TO-END FLAWLESS PUBLIC
TRANSPORTATION EXPERIENCE. IN ORDER TO FETCH DIGITAL
ADVANTAGE TO THE COMMUTERS, THE COMPANY HAS
PARTNERED WITH KALYAN-DOMBIVLI MUNICIPAL TRANSPORT
(KDMT). NIJHUM RUDRA TALKED TO NIKHIL AGGAWAL,
CO-FOUNDER, ZOPHOP ABOUT VARIOUS ASPECTS OF THE
COMPANY. EXCERPTS FROM THE INTERVIEW…
What are the major pain points of daily
commuters nowadays and how do you solve
those challenges through Zophop? lack of
visibility on arrival times of buses! Buses
are and will continue to be the dominant
form of intracity transit in india. However,
commuters rarely have information on when
their bus will arrive. Traffic, erratic scheduling
results in passengers waiting at bus stops
with no visibility on arrival. Surveys including
ones that we have undertaken, suggest that
majority of people wait for 15+ minutes for
their bus. in the age of on-demand services,
such a wait time has resulted in falling
ridership for public buses.
another aspect relates to ‘Cash only
transactions’. From electricity bills to
movie tickets can now be booked online
but not train or bus intracity tickets. This
dependence on cash has resulted in several
costs to the commuter which significantly
increase his total cost of travelling. For
example, Commuters frequently claim that
conductors don’t return the full change of
a ticket. additionally commuters spend
considerable time waiting in queues or in
the case of buses have to make a special trip
www.mymobileindia.com
to a bus depot to buy a pass.
Zophop aims to make the life of daily commuters
easy. Can you just elaborate this statement by
describing how? Zophop is addressing the
above two challenges head on. By using
GpS located on buses (often installed by
us) we allow commuters to track the real
position of a bus and it’s time of arrival to
any bus stop on a route. We call this the
Uber+ experience and allow commuters to
spend their valuable time with friends and
family instead of standing in the heat and
rain at a bus stop.
Next is digital facilitation. Commuters
can now purchase tickets on our app.
Very similar to booking a movie ticket, you
can now purchase a mobile pass or ticket
directly on Zophop - anytime, anywhere. No
more requirement for paper tickets, no need
to stand in a line or go to a bus depot.
and as a transit company it is important
to also make the entire journey comfortable,
hence we provide the following additional
key features - multi-modal journey planning,
voice alerts on next stop arrival, ability to
share trip from a safety perspective.
face to face
As of now, who are your basic target audience
and how many users do you have? Our
target audience is anyone who uses public
transport daily. in Mumbai alone, there are
5 million daily rides on buses and in india
180 million rides daily on public transit.
So we have a very large target audience.
Students and young working professionals
are a focus group. We currently have 3 lakh
app downloads.
Finally, can you describe your roadmap
and how do you want to see Zophop in the
future? We want Zophop to act as a public
transit assistant to every indian. We are
working to have 100,000 live buses on
our platform as well as provide users
with options to choose and combine these
buses with other modes of transportation.
We are also working to create a seamless
payment experience across modes like
that exists in other countries through smart
cards. india once again has the opportunity
to leap frog the smart card and directly
go to mobile and Zophop is helping to
enable that. n
nijhum@mymobile.co.in
april 2017 | 55
 Industry InsIght
Acche Din for
Internet of Things
SmartwatcheS
HYBRID SMARTWATCHES ARE ABOUT TO WITNESS A BREAKOUT YEAR
AS THEIR SALES ARE PROJECTED TO GROW TO USD 1 BILLION IN 2017
T
he smartwatch segment
hasn’t been able to live-up to
the early hype created around
it, failing to achieve the
expected sales growth in 2016. However,
the smartwatch market is about to witness
momentum this year in majority aided by
“hybrid smartwatches” category. as per
56 | april 2017
Counterpoint’s latest research, the hybrid
smartwatch segment will cross USD 1
billion mark in revenue in 2017, almost
doubling annually.
The hybrid smartwatches look and
function like traditional analogue watches
to the naked eye, but include smart features
like step tracking, heart rate monitor,
notifications and even NFC enabled
payments. They connect to smartphones
through dedicated apps available on iOS
and android stores allowing users to use
the watch with traditional look and feel
with smart functionalities.
Commenting on the potential of
hybrid smartwatches, Counterpoint’s
analyst Mudit Singh notes, “With sales
of traditional analog watches under
pressure from the likes of apple and
Samsung, luxury traditional watch brands
such as Fossil Group, Tag Heuer, Citizen
group and others, are turning to hybrid
MYMOBILE
 Industry InsIght

Internet of Things
Revenue Growth of
Hybrid Smartwatches “The rise of hybrid
Segment smartwatches
can be attributed
$1.1
to traditional
watchmakers trying
92%
to address two key
pain points which has
held the smartwatch segment growth – Firstly,
$0.6
preserving the traditional, aesthetics style, look
and feel, secondly, maximizing the battery life
while retaining ‘meaningful and frequently used’
smartwatch features”
– Mudit Singh,
analyst, Counterpoint research
2016 2017 E

Source: Counterpoint Wearble Tracker

www.mymobileindia.com april 2017 | 57

Internet of Things Industry InsIght

Market
Summary
n Hybrid watches will
grow exponentially in
2017 and will penetrate
almost 12% of the
smartwatch market.

n More traditional
watchmakers along
with tech wearable
makers will shift
towards hybrid watch
segment.

n The wholesale revenue

of the hybrid watch
market in 2017 will
double from the
previous year, crossing
a Billion$ mark.

n In 2017, Fossil group

will dominate the
hybrid watch market
with their plan to
launch 300SKUs by the
year end.

n AI enabled hybrid
watches will also be
on rise, with the trend
having already been
adopted by brands like
Martian and Guess.

n The hybrid watches

have strong potential
to compete with
smartwatch as
it addresses key
pain points while
not compromising
on aesthetics. We
estimate them to
capture almost
one quarter of the
smartwatch market by
mid-2018.

58 | april 2017 MYMOBILE

 Industry InsIght

Internet of Things
REvEnuE GRowtH of HybRid
SMaRtwatcHES SEGMEnt

7%

2016

12%

2017 E

Source: Counterpoint Wearble Tracker

smartwatch form-factors to get a share of Singh, further notes, “The rise of frequently used’ smartwatch features.”
the smartwatch pie leveraging their core hybrid smartwatches can be attributed to Commenting on hybrid smartwatches
competency “design and craftsmanship”. traditional watchmakers trying to address growth, Counterpoint’s research Director,
Wearable tech brands including Garmin, two key pain points which has held the peter richardson added, “Hybrid
Misfit, Withings (now, Nokia) among smartwatch segment growth – Firstly, smartwatches sales volumes will grow
others are also now adopting the hybrid preserving the traditional, aesthetics style, 77% annually taking the penetration to
approach to enable greater battery life and look and feel, secondly, maximizing the 12% of the total smartwatch volumes in
drive usage as well as user experience”. battery life while retaining ‘meaningful and 2017. Major focus on hybrid smartwatch
segment by traditional watchmakers will
drive this growth. For example: Fossil group
“Hybrid smartwatches sales volumes will grow launched almost 100 SKUs of wearables
in 2016 including popular hybrid models
77% annually taking the penetration to 12% of the such as the Skagen Hagen Connected,
total smartwatch volumes in 2017. Major focus on Misfit phase, and Fossil Q series. The US

hybrid smartwatch watchmaker aims to triple the number of

SKUs in 2017, with majority of those being
segment by hybrid smartwatches. Though the number

traditional of SKUs seems high, Fossil Group is able

to hit multiple market segments with
watchmakers will finely gradated offerings, but likely with
drive this growth” similar or the same underlying technology
solution to gain scale. This form of product
marketing is something Fossil does well;
– Peter Richardson,
much better than technology companies.
research Director, and with Baselworld-2017 around the
Counterpoint corner, big announcements are expected
research from Citizen group and Fossil’s band of
brands.” n
team@mymobile.co.in

www.mymobileindia.com april 2017 | 59

 face to face
“Bobble got enthusiastic response
from the US, Chinese and Israeli
companies”
Who all are the clients of Bobble and what kind
of support or technology assistance which
Bobble gives to them? We have partnered
with global and indian tech companies
like for example Baidu from China and
Foxconn from Taiwan for their indian brand,
infocus. apple supported us for the launch
of iMessage app in 155 countries. We are
getting integrated in indus OS, which is the
second largest operating system in india.
The partnership would power all indus OS
handset with Bobble Tech.
We will soon go live inside Baidu’s
Facemoji Keyboard in US market. Baidu
60 | april 2017
WHILE COMPANIES ACROSS THE WORLD
ARE BRINGING IN INNOVATION TO INDIA,
THERE IS AN INDIAN APP COMPANY WHICH
IS PROVIDING TECH INNOVATION TO GLOBAL
TECHNOLOGY GIANTS LIKE APPLE, FACEBOOK,
WHATSAPP, HIKE, WECHAT AND LINE. BOBBLE
KEYBOARD, AN IOS AND ANDROID BASED
KEYBOARD APP, SPECIALIZES IN CUSTOMIZATION
OF THE USER EXPERIENCE REAL-TIME,ON
MOBILE IS LENDING ITS TECHNOLOGY TO THE
WORLD LEADERS FOR MAKING THE TASK OF
COMMUNICATING MUCH EASIER AND USER
FRIENDLY. MOHD WASSEM, MD AND CO-
FOUNDER OF BOBBLE SPOKE WITH MY MOBILE’S
HAIDER ALI KHAN, ABOUT ITS PRODUCT
BOBBLE, WHICH IS NOT ONLY PARTNERING
GLOBAL PLAYERS FOR INTEGRATION OF BOBBLE
KEYBOARD IN THEIR PRODUCTS BUT ALSO
WINNING HEARTS WORLDWIDE. EXCERPTS:
will roll out Bobble’s functionalities by company called Guggy. They have advance
integrating our SDK and will highlight technology to provide relevant GiFs for the set
Bobble as the USp of their product. of typed words. We are also working with one
We have partnered with Foxconn, of india’s largest companies in the mobile
the world’s largest OEM. For their brand space to monetize the keyboard. Currently,
inFocus, they promote Bobble app as the they have a reach of 6M+ handsets,
USp of their phones on FB and YouTube. expected to be 20M+ by end-2017. in my
We have worked with apple for integration view client is not the right word to qualify
into iMessage less than a week before the our association with these companies. it is
launch of iOS10. Bobble is the only app more of a product integration partnership
from india to be featured on iMessage app than of commercial.
store in dozens of countries in asia and
Europe. Did Bobble have any Indian companies as well
We have also partnered with an israeli on board? What are the challenges associated
MYMOBILE

with working with home-grown and the foreign
players? Yes, we’ve done various kind of
partnership with indian companies as well,
for growth we partnered with Zomato, Tinder
(india) and Yourstory. We have also worked
with production houses like Eros; promoted
movies content inside the application,
Bajiroa Mastani was an example. We
have also rejected a couple of partnership
opportunities from big indian production
houses, as the terms of engagement were
not favorable to us. in terms of product
integration we partnered with Mech Mocha,
the maker of games like Chota Bheem and
indus OS.
Most of the partnerships have been
smooth for us, especially with indian tech
companies barring one indian consumer
internet Company who wanted to use our
tech as white label, but we refused them.
They also offered to acquire us but we
rejected the offer. We have received a very
enthusiastic response from the US, Chinese
and israeli companies; somewhere they
understand the value of technology and are
not influenced by the size of the company.
You may soon see us going live in some of
the biggest tech products in the world.
In how many languages is this customization
available? How can a mobile user make
use of this app? Could you please break it
down? Customization is done through the
technology, we would give you relevant
content based on the language you type, it
could be any language. We are developing
additional intelligence that makes the
content more relevant for the users’e.g “let’s
meet” message for a boyfriend may have a
different connotation than “let’s meet”
message for a father, here relationship plays
a big role. another example is “let’s have a
coffee” when you are stressed or “let’s have
a coffee” when you are excited” would have
different emotions.
Our keyboard is intelligent to understand
various variables like text, background,
expression, historical context of the
conversation, relationship etc. to serve
you most relevant content in real-time.
www.mymobileindia.com
We have reached a good level of relevance
for 21 indian languages; we are further
strengthening our language capabilities.
The Bobble is the only Indian app available in
iOS 10 editorial team. How do you feel about
this? Was that a challenge for you in achieving
this feat? i guess there are some more apps
there, but as per the information that i have,
we were the only iMessage app that was
featured by apple in multiplegeographies
during the launch of iOS10. it feels great
to closely work with such tech giants. apple
team visited our office and they supported
us 24x7 to make it happen in the short
period of 3 days. Making the entire app
compatible for iOS10 release in 3 days was
a great relief and we are proud to say that we
are equally technically competent than any
tech company in the world. We have best
engineers and content creators in the team.
No product in the world provides such deep
personalization as is offered by Bobble.
Please share your revenue details on Y-o-Y basis?
What can other Indian app developers learn from
Bobble? We are not generating revenue as of
now, but we intend to do soon. We did a survey
with brands to understand the value of our
inventory; brands are willing to pay twice as
much as they for other digital brands.
What is the importance of customization in
this highly tangled life? Snapchat started
the movement towards variety - for your
own online avatar. These aren’t attempts at
personalization - just introducing variety and
their success has been unprecedented. One
can extrapolate to imagine how powerful
perfect personalization will be, especially if
the experience is frictionless and seamless
on your keyboard. Our keyboard is intelligent
enough to understand various variables of
the users to customize.
What is the size of the company and the skill
levels they have? Do you find it tough to hire
good talent? We are currently 30 members
team, 18 of us are in technology, 10 in
content and 2 in business. Yes, most of the
face to face
times it is difficult to hire good talent, as
In Conversation
the expectations of good talent are very high
in terms of immediate monetary rewards.
We are more focused on creating overall
long-term value for the team members.
We invest a lot on the team members in
terms of professional development. also,
we look for candidates whose primary
driver is not money. We have experienced
that people who work for money are not
suited for a career at Bobble. We look for a
culture fit before extending an offer. Given
the technology that we work in and culture
fit that we look for, the pool of potential
candidate is very low.
Do we still need customization when everything
is moving towards AI? When we talk of
personalization, it is not just a face. For us,
customization is the customization of the
entire experience and intelligence would
also play a significant role in our case too.
You would see Bobble Keyboard becoming
the most intelligent Keyboard in the world
in a couple of years.
What would be Bobble’s target in this new
fiscal? And how important R&D is for Bobble
and your investment on the same? The target
for Bobble this new fiscal is to further
improve our product strength, we are one of
the most viral and engaging apps from india.
Our engagement is comparable to top 150
applications on play Store, our play Store
rating is best in india at our scale.
We are targeting 10M+ DaUs in the
new fiscal, to make this happen, we are
focusing on strengthening network features,
extending our partnership with OEMs, and
we are already working with top OEMs in
india. leveraging product virility more than
70 percent of our users come from organic
sources. You would see us launching new
features around personalization, like emoji’s,
camera filters and more convenience
features on Keyboard. We would also be
focusing on monetizing Bobble this fiscal,
we have a target of becoming profitable in
next 2 years. n
haider@mymobile.co.in
april 2017 | 61
 Industry InsIght

Enterprises get ready

Internet of Things

for counter-strike on
information breach
FROM BEING PLACID DEFENDERS OF THEIR INFORMATION CITADEL,
ENTERPRISES ARE NOW GEARING UP TO BE ON OFFENSIVE EVEN AS
WORLDWIDE SPENDING ON INFORMATION SECURITY SET TO REACH
$90 BILLION IN 2017 By Ramesh Kumar Raja

E
nterprises are transforming
their security spending
strategy in 2017, moving
away from prevention-only
approaches to focus more on detection
and response, according to Gartner,
inc. Worldwide spending on information
security is expected to reach $90 billion
in 2017, an increase of 7.6 per cent over
2016, and to top $113 billion by 2020.
Spending on enhancing detection and
response capabilities is expected to be
a key priority for security buyers through
2020.
“The shift to detection and response
approaches spans people, process and
technology elements and will drive a
majority of security market growth over
the next five years,” said Sid Deshpande,
principal research analyst at Gartner.
“While this does not mean that prevention
is unimportant or that chief information
security officers (CiSOs) are giving up on
preventing security incidents, it sends a
clear message that prevention is futile
unless it is tied into a detection and
response capability.”
Deshpande said that skills shortages
are further driving spending on security
services. Many organizations lack
established organizational knowledge

62 | april 2017 MYMOBILE


“The shift to detection and
response approaches spans
people, process and technology
elements and will drive a
majority of security market
growth over the next five years”
– Sid Deshpande,
principal research analyst,
Gartner
of detection and response strategies in
security because preventive approaches
were the most common tactics for decades.
Skill sets are scarce and, therefore, remain
at a premium, leading organizations to
seek external help from security
consultants, managed
security service providers
(MSSps) and
outsourcers.
The need to
www.mymobileindia.com
Industry InsIght
better detect and respond to security
incidents has also created new security
product segments, such as deception,
endpoint detection and response (EDr),
“CISOs are keen to
communicate the return
on investment of their
security strategy in
terms of the business
value associated
with quick damage
limitation, in addition to
threat prevention and
blocking”
– Lawrence Pingree,
research Director,
Gartner
Internet of Things
software-defined segmentation, cloud
access security brokers (CaSBs), and user
and entity behavior analytics (UEBa).
These new segments are creating net
new spending, but are also taking spend
away from existing segments such as data
security, enterprise protection platform
(Epp) network security and security
information and event management
(SiEM).
On the services side, the emergence
of specialized managed detection and
response (MDr) services is a threat to
traditional MSSps. The rising number of
point solutions in the security market that
address detection and response is creating
sprawl and manageability issues for CiSOs
and security managers, driving spending
for management platforms and services
that are better integrated with adjacent
markets.
as enterprises shift toward balancing
prevention with newer detection and
response approaches, CiSOs are changing
how they measure the success of their
security strategy. all security investments
are being measured on how they contribute
to the shift in mindset. Even preventive
security controls, such as Epp, firewalls,
application security and intrusion
prevention systems (ipSs), are being
tweaked to provide more intelligence into
security operations, analytics and reporting
platforms.
“CiSOs are keen to communicate the
return on investment of their security
strategy in terms of the business value
associated with quick damage limitation,
in addition to threat prevention and
blocking,” said lawrence pingree, research
director at Gartner. “The key enabler for
CiSOs in this endeavor is to get visibility
across their security infrastructure to make
better decisions during security incidents.
This visibility will enable them to have a
more strategic and risk-based conversation
with their board of directors, CFO and
CEO about the direction of their security
program.” n
ramesh@mymobile.co.in
april 2017 | 63
In Focus In focus

Iris Scanners:
The next big thing you want in
your Smartphone
THE ADVENT OF SMARTPHONES WITHIN THE COUNTRY HAS BROUGHT ABOUT
A PARADIGM CHANGE IN THE LIFESTYLES OF INDIAN CONSUMERS. BUT WITH
THE RISE IN ONLINE TRANSACTIONS, MOBILE-BASED BANKING, AND THE
AMOUNT OF PERSONAL DATA STORED ON MOBILE DEVICES, THERE HAVE
ALSO EMERGED SERIOUS QUESTIONS ABOUT THE SECURITY ASPECT. IT IS TO
ADDRESS THESE QUALMS AND TO MAKE MOBILE USAGE MORE SECURE FOR
ITS END-USERS THAT VERY FEW BRANDS HAVE INTEGRATED IRIS SCANNERS
IN THEIR SMARTPHONES. THE IRIS SCANNER ALLOWS YOU TO UNLOCK THE
SMARTPHONE BY JUST LOOKING AT IT. THE MODULE SCANS THE IRIS OF YOUR
EYES, WHICH OBVIOUSLY IS UNIQUE, AND USES IT AS A PASSWORD TO SECURE
THE PHONE LIKE A FINGERPRINT SENSOR CAN. HERE ARE SOME SMARTPHONES
WITH IRIS SCANNER.

64 | april 2017 MYMOBILE

 In focus

Spotlight
category, and is hailed for providing
cutting-edge, high-quality features in the
budget smartphone segment. The appeal
of itel it1520 is further enhanced by a free
reliance Jio connection which is offered
with every customer purchase.

LYF Earth 2
reliance Digital’s lYF Earth 2 comes with
a retina scanner apart from supporting
VolTE and a fingerprint scanner. lYF Earth

camera with flash. TCl 560 weighs 156

grams. it comes with an iris scanner, which
unlocks the smartphone using eyes. TCl
560 is powered by a 32-bit quad-core
processor with 2GB raM and 16GB
storage. The battery is 2,500mah.

itel it1520 Microsoft Lumia 950

itel Mobile, the hi-tech innovative The lumia 950 or
mobile brand from Transsion Holdings Talkman sports a
Conglomerate, has integrated iris scanner 2 flaunts a 5-inch full HD (1920×1080 5.2-inch display
in its flagship smartphone, it1520. pixels) ipS lCD with 445ppi, 2.5D curved with 2560 x
available at a competitive price point of glass and Gorilla Glass protection. With 1440 pixels of
rs 8,490, itel’s it1520 is currently one of Qualcomm’s Snapdragon 615 octa-core resolution. Under
the only few smartphone models in india processor paired with adreno 405 GpU and the hood, one can
to come equipped with the high-end retinal 3GB of raM. also on offer is 32GB internal expect a hexa-
scanning technology. storage, which can be further expanded up core Snapdragon
in addition to iris to 64GB using a microSD card. The Earth 808 processor
scanner, itel it1520 2 comes with a 13-megapixel front & amp; coupled with 3GB
comes loaded with back camera with lED flash. The rear raM, 20Mp rear
13Mp front and back camera also features laser auto-focus, 4x snapper, 5Mp
cameras with lED digital zoom, HrD, panorama, and 1080p front-facing
flash, android 6.0 video recording capabilities. lYF Earth 2 is camera, 32GB
Marshmallow, 1.3 priced at rs 20,999. storage and
GHz processor, 2GB a 3,000mah
raM, and 16GB TCL 560 battery. Though
internal storage Chinese multinational TCl Corporation ZTE has already
(expandable by up launched its first smartphone in india introduced the iris
to 32GB). The 4G – TCl 560. The budget smartphone is scanner, it is still not a commonly found
smartphone is one priced at rs 7,999. TCl 560 features a feature and could turn out to become
of the most powerful 5.5-inch HD screen with a pixel resolution a USp of the device. The lumia 950 is
smartphones in the of 720x1280p. it packs an 8Mp rear priced at rs 26,700. n
sub-rs 10,000 camera with lED flash and a 5Mp front team@mymobile.co.in

www.mymobileindia.com april 2017 | 65

 burntest
ViVo V5 Plus
Tried & Tested
Selfie-delight
T
he social media
has expanded
the horizons not
only for the teens
but also for and the mobile
manufacturers and because
of that the customers are
getting best out of them. In
the process, Vivo, China’s
third largest mobile maker
has launched a selfie-centric
phone, Vivo V5 Plus. The main
66 | APRIl 2017
driving feature of this new
smartphone is dual lenses i.e
20 MP and 8 MP cameras
which undoubtedly deliver
a better depth of field in the
images and what we get are
much clearer selfies to near
perfection.
Vivo has priced this phone
at Rs 27,980, in the mid-
segment category which
makes it in direct competition
with the OnePlus 3T which is
selling at Rs 29,999. We have
tried and tested this device
for you so let’s find out where
and how does it stand on your
aspirations.
Design
The Vivo V5 Plus is a
premium-looking smartphone
with a unibody metallic finish
covering the entire back and
side panel thus giving you a
better grip over the phone.
You will be immediately
reminded of the Apple iPhone
6 once you hold it in your
hand. The smartphone weighs
159 grams and features a
5.5-inch Full HD display
with curved edges and ultra-
narrow bezels for a more
comfortable touch coupled
with the Corning Gorilla Glass
MYMOBILE
5 protection on the top.
On the top front, the Vivo
V5 Plus sports 20MP dual
camera setup is placed along
with a ‘moonlight glow’ selfie
flash, next to the ambient
light sensor. Below the
screen there’s an oval shaped
finger-print scanner which
is integrated into the Home
button. The back of the device
has the rear camera and lED
flash placed on the top-left,
with Vivo logo at the center.
The U-shaped antenna bands
on the top and bottom gives
a stylish look to the all-metal
Vivo V5 Plus.
The volume rocker and
power button on the right
hand side, while the hybrid
SIM tray is placed on the left.
At the bottom edge, there is
a micro USB port with USB
OTG support, bottom-firing
speaker, headphone jack and
the microphone.
Camera
The V5 Plus boasts mainly
about the camera which
certainly is its main highlight.
The phone flauntsdual lenses;
a 20 MP and an 8 MP that
offer a good selfie experience.
The 20-megapixel camera
uses Sony IMX376 1/2.78-
inch sensor with a f/2.0
aperture and 5P lens system,
it creates a depth-
of-field effect that
keeps selfies sharp.
The 8-megapixel
camera captures
depth of field
in photos with
whichwe can blur
before or after taking
photos.
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You can even adjust the
area to be focused on the
effect after taking a shot.
Users can shoot first and then
select the desired focus area,
adding Bokeh effect wherever Overall,
the camera
VerdicT performance of the Vivo V5
Looks 08 /10
Metallic yet elegant is pretty good. The selfie-lovers
are going to have a great time
Cameras
Good 08 /10 with it.
Performance
The rear camera on V5
Good performer in the Plus is of 16MP resolution
category
08 /10 with PDAF and lED flash. The
Battery camera fared well in natural
Easily survives any
type of usage for lighting conditions. However,
a day 08 /10 under low light conditions, the
Value For Money V5 Plus struggles. Auto-focus
Good selfie phone 08 /10
worth your money works well most of the time but
not in low lighting conditions.
OVERALL 80% It includes ‘Professional mode’
which offers users control
over the camera’s ISO, shutter
speed, exposure compensation
and more.
COnS
PROS
looks quite There could Performance
similar to be scratches Vivo V5 Plus is powered by
iPhone despite of a Qualcomm MSM8953
Gorilla Glass
Snapdragon 625 Octa-core
2.0 GHz Processor coupled
(For detailed specifications,
please refer to My Guide) with 4GB of RAM and 64GB
internal memory. It runs on
Android 6.0 with Vivo’sown
necessary. The images appear FunTouch 3.0 OS. It does
sharp even after zooming in not lag anywhere even while
and the skin tone and colors playing heavy graphics
remain accurate. There’s consuming games while
plenty of depth in the images multiple apps kept running in
as well. the background. But it does
The ‘moonlight glow’ flash not have microSD card support
allows you to take selfie shots for expansion.
with natural colors even when The Vivo V5 Plus’ fingerprint
the lighting condition is not scanner works fast and unlocks
good, that’s what it meant the device instantly in about
to be for. There is a ‘beauty 0.2 sec. It also allows you to
mode’ that removes facial access your favorite apps by
imperfections so you don’t pressing the fingerprint sensor
need an extra app for that. twice. The ‘Smart Screen-
Split’ feature
allows users
to multi-task without
having to switch back and
forth every time a message
pops up. Users can chat and
watch videos simultaneously
on one screen.The smartphone
is equipped with an ‘Eye
Protection Mode’ feature that
filters out blue light to protect
vision and prevents eye strain.
Battery
The Vivo V5 Plus is powered
by a 3,160mAh cell, along
with the twin-engine charging
technology offers a faster
charging. The battery easily
managed to last for a day
with calling, social media
applications, music playback,
web browsing and light
gaming. As we always say it
depends on your usage which
might vary.
Conclusion
Vivo V5 Plus is a well-
crafted smartphone with
a beautiful metallic finish
and ambient display. The
user interface is smooth and
does not lag anywhere in our
review,whereas the battery life
is also good. The smartphone
delivers on its promise of being
a selfie-centric phone. It could
also be the poor’s man iPhone
as well. n
haider@mymobile.co.in
APRIl 2017 | 67
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HTC U Play
Tried & Tested
For an HTC fan
H
TC has been
successful in
creating a buzz
around with the
unveiling of its new ‘U’ series
of smartphones in India, out
of two phones HTC U Ultra
is a flagship phone and the
HTC U Playwhich is also a
premium segment phone.
What had increased the
intensity of the chit-chat has
been the pricing of these two
new products. In this highly
competitive market like India,
where most of the Korean
(read, South) mobile makers
68 | APRIL 2017
are losing grounds to Chinese
influx of smartphones, the
pricing of Taiwanese brand is
hugely debatable.It has priced
U Ultra at Rs 59,990 and U
Play at Rs 39,990.We have
got HTC U Play Indigo Blue for
the review.
Unboxing
HTC has brought the new
version of glass metal finish
into the U series making them
distinct and appealing with
premium looks focusing the
millennials.The U Play comes
with a metal frame on the
sides in between glass panel
both at the front and back.
The back of the device comes
with a liquid surface finish
which gives a premium lookto
the phone.
The volume adjuster and
the power buttonare on the
rightwhereas there is nothing
on the left of the phone.The
SIM tray is on the top of the
phone along with a secondary
microphone. At the bottom,
it has the USB 2.0 Type-C
port and the speaker grill.
The fingerprint scanner is
situated on the front, just
below the display. At the back,
the primary camera module
is circular with the LED flash.
The U Play is just 7.9 mm
thick and weighs at 145
grams which Ididn’t feel while
holding, talking or in pocket.
Display
The U Play has a 5.2-inch
Full HD (1920 x 1080)
display screen with 2.5D
curved edges on the sides.
Being the Full HD the quality
of the display is vividand the
visibility under direct sunlight
is also quite noticeable. It
MYMOBILE

coupled with Mali-T860MP2
verdiCT GPU. This is where it
Looks 09 /10
Mesmerizingly good disappoints the most, buying
a nearly forty thousand phone
Cameras 08 /10
Good in both the with a MediaTek version when
cases
you have ample to choose from
Performance 07 /10 the latest range processors in
Not upto the price
tag much lesser price.It has a 4GB
Battery of RAM and 64GB of internal
Needs remarkable 06 /10 storage which is expandable
improvement
up to 2TB via microSD asit
Value For Money 07 /10 has ahybrid dual SIM card
A good buy ifyou
prefer good looks slot for expansion. The device
performs smoothly throughout
OVERALL 74%
our review.But what I dislike
the most about U Play is it gets
heated when you talk for longer
duration especially the back of
PROS COnS it. As a user you do not wish to
Aesthetically Processor have this kind of an experience
beautiful, and heating
if you are buying an expensive
slim and could be a
smartphone,which the HTC U
light weight worry
Overall Play certainly is.
(For detailed specifications, The U Play runs on Android
please refer to My Guide) 6.0 Marshmallow with HTC’s
Sense UI on top.And like all
has got Corning Gorilla Glass the previous HTC models we
protection which makes it still have Blinkfeedfeature
scratch resistant when used to bring in all your news feed
normally. from various social networks
and other portals at one place.
Performance
The HTC Play is powered Camera
by a 64-bit octa-core HTC U Play features a 16-
MediaTekHelio P10 chipset megapixel rear camera along
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with PDAF, optical image
stabilization, f/2.0 aperture,
dual-tone LED flash and
Full HD video recording.
The camera does a pretty
impressive job in daylight
as well as after the sunset or
in artificial lighting. When
every other brand is keen on
increasing the resolution HTC
U Play does a good show with
16MP only though it lets you
down in low light. There are
various other modes to satisfy
the photog in you.
The front camera is also of
the same resolution as the rear,
a 16-megapixel camera.It does
give you a clear and crisper
selfies almost every time. It
doesn’t disappoint the selfie-
lovers at all, though low light
could be a little worry.
Battery
HTC U Play gets power from a
2500 mAh non-removable Li-
ion battery which can last you
day if you are not a heavy user.
But being a Full HD display
the U Play should have got
some more power to increase
its efficiency as of a premium
phone. When everything is
available on the internet one
burntest
Tried & Tested
cannot live without the data
on and hence it requires more
power. It would be good for you
to keep a power bank ready if
you are going out on roaming.
It might differ on the usage
patterns. The battery life on
the U Play is perhaps the
biggest turn off for me.
For connectivity it has, 4G,
GPS, Bluetooth 4.2, Wi-Fi
802.11 a/b/g/n/ac, NFC,
DLNA, Miracast, HTC Connect
and USB 2.0 Type-C. The new
phone does not support VoLTE
as of now.
Conclusion
There has been no doubt
that the HTC U Play looks
stunningly beautiful with glass
metal touch and aesthetics.
But the MediaTek processor
in this price could prove to
be deadly for this device
which we cannot overlook.
The battery efficiency and the
heating of the device could
have been rectified. The HTC
focuses heavily on design and
technology but if this was the
outcome than they need to
do lot more and also a proper
market research as well. n
haider@mymobile.co.in
APRIL 2017 | 69
Tried & Tested burntest
ViVo Y55s
Justifying why numbers
don’t matter
s
lick, simple,
shiny, and
selfie-ace are
four cornerstone
adjectives which could
substantially elaborate the
relevance of “s” in Vivo Y55s.
Like other smartphones
manufactured by Vivo, or its
sister company Oppo, the
Y55s also affiliates itself
to a camera or shot-centric
philosophy with impressive
front and rear shooters. For
a budget-friendly price, you
can smoothly run a variety of
applications, fulfil your daily
appetite of pictures, and
make use of a microSD slot
that doesn’t compromise your
requirement of two distinct
SIMs.
Design: Neither
inside nor outside
the box
The Vivo Y55s comes neatly
70 | APrIL 2017
seated in a box full of goodies.
The package houses the
handset, a microUSB cable,
a wall charging brick, a pair
of flat-faced earphones, a
protective silicon cover, and
a pre-installed screen guard
to watch against scratches.
While, the Y55s can be
acquired with a back panel
in Space Gray or Crown
gold colour, the front face is
white in colour, as customary
to other Vivo devices. The
appearance is enhanced by an
ornamental metal line running
along the frame.
The front face carries
a 5.2-inch HD display,
fundamentals including
an ambient light sensor
and a proximity sensor, a
5-megapixel selfie camera,
and capacitive touch keys
for recents, home, and back.
These keys are not backlit, but
one can easily acknowledge
the mirror finish beneath
which makes them shine
under light. However, in the
absence of light, users will
have to manage with precision
as the keys cannot be located
easily.
The back panel bears the
Vivo branding and similar
mirror finish juts out. In the
top left lonesome corner lies
a 13-megapixel snapper with
an LED flash. The back is
sculpted out of metal and
thus, antenna bands run
across the breadth of the
rear. The frame houses power
button and volume rocker
adjacent to each other, a dual
SIM card slot (Micro SIM +
Nano SIM) on the opposite
side, a 3.5mm headphone
jack alongside a microSD slot
on the top, and a clique of
mono speaker, microphone
and microUSB port at
the bottom. Surprisingly,
the Y55s misses out on a
secondary noise cancellation
microphone.
Incredibly fast,
delightfully smooth
While the Y55s is easily
identifiable as an Oppo
cousin in terms of appearance,
the user interface spells a
wave of freshness and
agility, surprisingly smooth for
any phone in this price range.
Like most of the Chinese
manufacturers,
the Y55s runs a highly
customized interface based on
Android, Marshmallow in this
case. It lacks an App drawer
and can be replaced
by third-party launchers from
the Google Play Store, if need
be. The UI is adorned with and
is capable of choosing themes
MYMOBILE

for modifying of graphic feel on
the device.
Additionally, the swift UI on
the Y55s allows users to use
numerous gestures to draw
applications or trigger actions,
even while the screen is
turned off – making usage
extremely convenient
and available features
approachable. These inputs
include waking screen with a
swipe or even by simply pulling
it out of your pocket. The UI
takes several cues from Apple’s
iOS, as evident from its quick
settings menu which is to be
pulled upwards from down
instead of the conventional
Android way.
Under the (mighty)
hood
The smoothness of the UI can
be accredited to its 3GB rAM,
backed by a 1.4GHz quad-core
Snapdragon 425 chipset. The
internal storage is 16GB while
only around 10GB is available
due to surplus software
(including some bloatware)
and features pre-installed on
the phone. Users can however
make the most out of storage
by deploying microSD cards up
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burntest
Tried & Tested
cameras on Y55s perform
decently in indoor lighting.
However, low light photography
To our surprise, as well is usually grainy, but you
to massive 256GB. Graphics as amusement, some of the cannot expect much from the
are handled by Adreno 308 graphics heavy games such bucks you shell. Images are
graphics processor and the as NFS No Limits, Fast Like convincingly sharp in daylight
device outperforms reasonable a Fox, Badland 2, and Big and good-to-go on Instagram
limits. Hunter ran with little or no lag without much touching up,
and you can expect a nearly and resistance to clicking
Verdict lag free experience almost selfies turns into a tough task
Looks every time you pick the phone to master.
Neat metal finish,
08 /10
in your palms. Additionally,
but routine design
the device supports 4G with Conclusion
Cameras 09 /10 VoLTE, which means reliance The Vivo Y55s is priced at
Crisp rear shots and
heart-winning selfies Jio works well. The 2,730mAh rs 12,480 and at this price,
Performance 09 /10 battery has a pleasant backup we definitely miss a fingerprint
Brisk, rapid and
of almost 26 hours. scanner while looking at the
diverse
quintessential mid-range
Battery 09 /10
Seizes over 24 hours Radiant selfies for smartphone. However, the
per charge radiant smiles design of the Vivo Y55s
Value For Money 09 /10 The Y55s captures sweet may not be out of the box,
For budding
photographers and moments by the virtue of the performance for the price
basic users a 13-megapixel rear and a is definitely capable of
OVERALL 88% 5-megapixel selfie camera. seizing your heart if you don’t
Both the cameras perform want utter control of your
strikingly well in surplus device. The phone is not for
lighting with ample details in those who want to peek into
both rear snaps and selfies. every nook and corner of
PROS COnS The camera app is laced system settings to ensure great
4G with Lack of
with several features to add performance, but for those
VoLTE, zippy fingerprint
scanner intrinsically add filters, or who want a smooth and swift
interface
beautify objects and faces. It interaction with their device
(For detailed specifications, also features a screen flash without tapping into its soul
please refer to My Guide) for low-light selfies. Ideal a lot. n
snappers in good lighting, the tushar@mymobile.co.in
APrIL 2017 | 71
 burntest
Nubia Z11 MiNi S
Tried & Tested
Beauty but not the beast
a
s clichéd as
you might find
starting a blog
piece around a
camera centric device with
the statement, “The best
camera is the one that’s with
you,” I can’t stress enough
on how true that is. And no
matter how much I prefer
reminiscing by looking at
72 | APrIl 2017
blurred photographs with
jagged borders washed in
tones of sepia, or advocate
“living the moment instead of
watching it through a phone
screen,” I absolutely love
being able to capture my dog
doing something silly, or click
the picturesque sky on a fine
evening, or for that matter,
photograph my food for the
sake of social media trends.
I’ve been shooting with the
new Nubia Z11 Mini S for
quite some time now, while
using it as my daily driver.
Here’s what I think about it.
Design: Fits In Yet
Stands Out
While I was playing with the
Nubia Z11 Mini S, we had the
vivo V5 Plus in My Mobile’s
lab, as well. A thinner chassis
and the Nubia logo on the
former are probably the only
things which distinguish it
from the latter. From similarly
crafted metal bodies to
similarly placed antennae
bands and primary camera
module, the Nubia Z11 Mini
S has a lot in common with
the recently launched vivo V5
Plus. However, this was not a
deal breaker for me in any way.
The Z11 Mini S is one of the
better looking smartphones
I’ve come across lately. The
edges are subtly chamfered
towards the front, and curved
ever so slightly towards the
back. Beautifully built around
a 5.2-inch screen, it’s one of
the few smartphones I have
managed to comfortably
operate with my relatively
smaller hands. The thin frame
only adds to the experience.
Despite sporting a rather
smooth back panel, the Z11
Mini S does not slip from the
hands at all, again credits to
its ergonomic design. The
phone feels plush to hold
MYMOBILE

and the looks do not disagree module of the device as well,
with the in-hand feel. While and that is probably the only
you might not draw eyes or thing I didn’t like about the
turn heads instantly, holding design. As a fan of shades of
the Nubia Z11 Mini S while gray (only in smartphones), I
having a conversation will found the red ring around the
ensure a question or two about camera an unnecessary pop
the smartphone. The port and of colour, breaking the perfect
button placement is more blend of muted colours such
or less standard. Since it’s a as the gunmetal of the body,
unibody smartphone, you’ll see black of the bezels, charcoal
an ejectable SIM/SD card tray of the logo, and granite of the
on the left edge. The phone antennae bands. That said,
utilises a USB Type C port, it’s a negligible factor and
and gets a fingerprint scanner highly subjective. Another
on the rear panel. Of the three small qualm I had as far as the
capacitive navigation keys the design of the Nubia Z11 Mini
Nubia Z11 Mini S rocks below S is concerned is the back,
its display, the home key is a which is prone to fingerprints
backlit circle in red. You will and smudges. In a nutshell,
see a similar coloured ring the Mini S didn’t leave much
around the primary camera to complain about in terms of
aesthetics.
verdict
Looks 09 /10 Display: 5.2 Inches
Compact and
beautiful Of rich Colours
The display panel of the
Cameras 09 /10
Shoots well in Nubia Z11 Mini S sports a
almost all lighting
conditions
resolution of 1,080 x 1,920
pixels. On a screen size of 5.2
Performance 06 /10
A mixed bag inches this roughly translates
to a pixel density of 424ppi,
Battery
lasts well over 08 /10 which should have been more
a day
than crisp enough, if not
Value For Money 07 /10 eye-searingly sharp. While
For camera
enthusiasts and most users might overlook it, I
basic users
found that the display on the
OVERALL 78% Z11 Mini S pixelates ever so
slightly, when looked at closely.
However, vivid colours and
decent black levels make up
for it, and for the most part,
PROS COnS the screen looks pleasing
Stunning Unrefined
design, good to the eyes. The viewing
UI, shaky
cameras performance angles on this smartphone
are impressive. Neither do
the colours fade, nor will
(For detailed specifications,
please refer to My Guide) you see hints of other hues,
when viewing the screen from
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extreme angles. The screen
brightness was more than
adequate indoors. However,
the reflective display and the
bright sun
didn’t go
together very
well, and I had
a few moments of
struggle being out
and about in Delhi’s spring
afternoons. That said, the
legibility issues were mostly a
result of direct reflections from
the harsh sun, and the colours
on the screen didn’t look
entirely washed out. The phone
offers an option to customise
the colour settings as per your
preference. The default colour
settings worked great for me,
with the hues looking rich yet
balanced. Should you feel
the need of tweaking, you can
choose between three presets
- Glow, Natural, and Standard,
or use the slider which varies
from Cool to Warm tones, to
customise the display. The
Ambient Display feature would
have been a cherry on the
cake, but overall, watching
movies and playing games on
the Nubia Z11 Mini S was fun.
Camera: Some
Goods, Some
Gripes
The Nubia Z11 Mini S sports a
23-megapixel primary camera
which comes aided by an lED
flash and gets phase detection
autofocus. In layman’s terms,
there are two small phase
detecting sensors for each
focus point, that receive light
from a subject and assess the
phase difference. Assuming
there are two rays, and they
burntest
Tried & Tested
coincide i.e. have
zero phase difference,
we have a result which is
in focus. The technology is
meant to accelerate autofocus,
which is exactly what happens
in the case of the Nubia Z11
Mini S. The focussing speeds
were more than pleasing.
However, I can’t say the same
about the shutter speed of
the primary camera on the
Z11 Mini S. While it wasn’t
downright disappoint, it
wasn’t as quick as a flash. The
primary camera captures good
details in broad daylight. Some
of the landscape shots turned
out rather impressive and
retained a lot of detail even
after zooming in. The colour
reproduction, however, was
slightly off and the
images looked warm toned.
Macro shots were stunning
- flooded with details and
bokehed beautifully. The
HDr mode on the phone
works well, adding just the
right amount of contrast
and not making the output
look artificial. low light
photography on the Nubia
Z11 Mini S was disappointing.
There was quite some noise in
some of the shots, while
a few others could be
worked with. That said, the
primary camera manages
APrIl 2017 | 73
Tried & Tested burntest

to capture decent amount of

Battery, Performance,
colours in dim lighting. The lED
Software: The Good,
flash seemed to slightly burn out
the Bad, the Ugly
the scene sometimes. However,
With an octa-core Qualcomm
you’ll achieve an evenly lit frame
Snapdragon 625 chipset aided
more often than not. Shooting
by 4GB of rAM, the Nubia Z11
with the Nubia Z11 Mini S
Mini S enjoys a good processor
during nighttime was a treat.
configuration. There’s an
The output had colours and
integrated Adreno 506 GPU as
details. I did see some murky
well. However, the phone does
textures on zooming in, but
not utilise all the grunt it has at
that’s mostly a given in case of
disposal. Everyday usage was
nighttime mobile photography.
smooth. But there was some
The 13MP front camera,
sluggishness while browsing the
much like the one on the back,
web, shopping online, checking
captures warmer colours. The
up on social media, playing a
daylight selfies were sharp
few small games, and doing
enough, but I encountered noise
everything else you do on your
in the ones clicked indoors.
smartphone on regular days.
The beauty mode was a bit
Switching between apps was
too much and generally made
decently quick, but I could
the face look unnatural. The
have done with something
front camera on the Nubia Z11
relatively faster. I stress tested
Mini S is a bit too optimistic as
the device by playing titles like
well, and decides it’s a “Smile
Modern Combat 3: Blackout,
Shot” even when you’re at your
Need For Speed: Most Wanted,
grumpiest. I’ll let you decide if
and N.O.V.A. 3: Freedom
that’s a pro or a con. The default
Edition. There was a significant
camera app is pretty loaded.
loading time, and I came across

70 | APrIl 2017 MYMOBILE


noticeable lags and jitters
during 45 minutes to an hour
long of intensive gameplays.
The overall performance was
not as snappy as I would have
liked it to be. Having used
other devices with SD 625
SoCs and 4 gigs of rAM, I can
say the Z11 Mini S could have
done better in this department.
On the brighter side, the
smartphone didn’t bring forth
any heating issues.
While we’re discussing
hardware and performance,
I’d like to say the fingerprint
scanner on the Nubia Z11
Mini S wasn’t lightning
fast and refused to read my
fingerprint half the time. The
smartphone is perfectly sized
to have a fingerprint reader
placed up front, below the
screen. It was slightly tricky to
get my finger in place, since
the Z11 Mini S is a compact
smartphone which made
my finger go right past the
scanner.
The battery, at 3,000mAh,
easily manages to run the
device for a day with mixed
usage, but you will have to
plug it back in by the end of
the day if you indulge yourself
www.mymobileindia.com
into long gaming or video
streaming sessions. In the
battery loop test, the Z11 Mini
S lasted for a little over 13
hours, which is a great result.
The phone charges from zero
to 100 per cent in around
a couple of hours with the
bundled charger.
The Nubia Z11 Mini S runs
Android Marshmallow out of
the box with Nubia’s custom
UI on top. While there’s no
word on when the phone
will be treated with Android
Nougat, the custom skin
from the company brings in
a bunch of software features.
You can simply swipe up from
the bottom of the display
to split the screen into two
windows, and multitask.
There’s a special feature
dubbed “Edge Gestures”,
which allows you to tap or
swipe on the curved vertical
edges of the display to carry
out different functions such
as clearing all the background
apps, switching between
two apps, going back to the
previous screen, and adjusting
the screen brightness.
However, the number of
available gestures might
get a little overwhelming. It
took me some time get used
to a few of them. While it
might sound the easiest, the
trickiest one was locking the
screen by putting my palm
on it. There were instances of
accidental navigation as well.
Quite possibly, the myriad of
gestures and all the animation
that comes with it, resulted
in the torpid performance I
complained about earlier. I
did enjoy significantly better
performance after turning off
all the gestures.
Apart from a plethora
of gestures, the Z11 Mini
S also offers support for
smart screenshot, and
dual apps. The phone does
come preloaded with some
apps which might seem
unnecessary, however, you
won’t find much bloatware.
Out of the inbuilt 64 gigs, the
review unit offered around 52
gigs for personal use.
The Nubia Z11 Mini S is
a 4G VolTE enabled device,
and gets a hybrid dual SIM slot
with support for 4G on both the
slots. You can either choose
to put in two nano-SIMs or
expand the storage up to 2TB
burntest
Tried & Tested
using a microSD card. I had
no issues in terms of signal
reception on the phone. The
call quality was good as well.
Conclusion
That was my in depth take on
the new Nubia Z11 Mini S.
The device gets a mix of hits
and misses in its bag. It’s a
stylish handset with a beautiful
display, great battery life, and
a camera which performs well
in most shooting conditions.
The smartphone will set you
back by rs 16,999, and at its
price point, competes directly
with the newly launched Moto
G5 Plus. The G5 Plus offers
vanilla OS, that too the latest
version, which is a huge edge
over the Mini S’ software. The
cameras on both the devices
perform equally well, while
the rest of specifications
remain same, more or less.
However, the Nubia Z11 Mini
S definitely looks better. If
you’re looking to spend 17
grand on a beautiful camera
centric smartphone, and can
do with mixed performance,
Nubia Z11 Mini S is the way
to go. n
deeksha@mymobile.co.in
APrIl 2017 | 75
Tried & Tested burntest
Oneplus IcOns
Mathematics of pulchritude and performance
I
n an era wherein
technologies are
factoried and not
crafted, Oneplus has
hinted a subtle reminder
towards art - art which you
can proudly flaunt. Precisely
cut to even make a few
precious gems feel envious,
the Icons are bred out of
Oneplus’ recently evolved
contextual nomenclature.
(FYI, T in the Oneplus 3T
stands for “Turbo.”)
76 | APrIl 2017
Design inbred
with courage
and prowess of
technology:
On first impressions,
the design to me
appears to be a
representation
of China - an
amalgamation
of the culturally
courageous
great Wall and
contemporary
highliners of
Shanghai and Beijing.
The shiny surface will
compel you to ask the fauxy
“mirror mirror...” question.
Oneplus can meritoriously
charm buyers with the Icons.
The company appears
to be conscious about the
elephant opportunities
in the segment of mobile
accessories. The design of the
Oneplus Icons seems to me a
consequence of some serious
melodious retrospection. The
architecture of the earphones,
which Oneplus fondly calls
asymmetric, has drawn its
inspiration from pipes of an
organ piano.
Each of the four exhaust-
like rails (in sets of two for
either ear) have concentric
incisions radiating bokehs
of luster when looked at
under light. The amount
of precision and cut on the
Aluminium body make me
feel that the manufacturer
for these earphones ought
to inch towards a diamond
business really soon; needless
to say that these earphones
aesthetically feel more
premium than their price. A
complementary leather carry
pouch adds to brio of parcel.
The comforting
factors:
The earbuds curl towards the
front at an offbeat angle of
51 degrees to easily sneak
and sit inside the ear without
battling to come out. The
design factor is an immense
convenience, especially
during daily struggle in public
transport.
The silicone tips seal an
MYMOBILE

auditorium within your ears.
Albeit, we would adore Comply
foam tips, the ones included
within the package provide
sufficient noise isolation to
prevent any outside noise
from conflicting your musical
experience. The Oneplus Icons
come with three differently
sized pairs of rubber tips.
Shorts and Excesses:
The in-line controller
houses three buttons and a
microphone. Buttons have
dedicated functions such
as increasing or decreasing
volume, answer or reject
calls, play/pause and fast-
forward tracks. The remote is
compatible to the majority of
Android smartphones, while
only the play/pause button
works in case of Apple devices.
For this price, we would have
been pleased to witness gold
plating on the connector plug
- something that is presently
missing.
Half of the wire of the
Oneplus Icons is wound with
thread which prevents it from
getting tangled, while the
remaining part has rubber
coating for the wire, making
it prone to tangling. Thus,
Oneplus’ philosophy behind
the decision is confusing
and obtrusively irritating. We
further discuss whether these
justify the price of rs 2,999 or
not, in the following paras.
Sound - a burst of
pressure waves:
Once the Icons are deep
seated within the ears, they
mousetrap the brain in Plato’s
preferred moral law.
www.mymobileindia.com
Decoding the analogy of
sound quality on these took me
a while, because Icons satisfy
nearly all audiophiliac parts of
your personality - I talk about
the ones not easily swept off
their feet too. I listened to a
bag full of mismated genres,
including Progressive Metal,
Sufi fusion, Psychedelic rock,
and Grunge. The OnePlus
Icons blare when pushed to the
highest volume, but without
creaking or ringing timid,
soaring up to as loud as 112
decibels. However, extended
exposure to such loud sounds
can impair hearing, or at
least torment the ear drums,
and we recommend against
pandering in these noise
levels.
Tracking the
sound:
n The crunchy mids rumble
your ears with crisp, striking
snare drum sounds, speedy
metal riffs and thick,
profound vocals without
eroding the clarity of the
sound.
n The treble tenaciously fights
through the remaining
sets of frequency and
you wouldn’t miss any
high-pitched instrument
engaging intricate solos.
n The bass, on the contrary,
vexed the expectations I
had from this set of looker
earphones. While the other
two bands of frequencies
- mids and highs - sound
typically confident, lows (or
bass, as it is known fondly)
sound juvenile in front of,
and struggles to catch up to
the treble and especially the
burntest
Tried & Tested
wondrous, crunchy mids. the subnormal bass can be
This doesn’t imply that you neglected or dealt with using
won’t hear any base. The built-in audio equalizers. The
audio is rife with it, and the price of the Icons will play a
ear of a non-audiophile might significant role in deciding
even overlook the depthless whether you want to buy them
bass. The bass adds to the or not. n
overwhelming volume of tushar@mymobile.co.in
the earphones but lacks the
essence. Bass-ically, if the
Oneplus Icons were scaled up
to the size of home theatre size
speakers, the low frequencies
would be loud enough distress
that cranky old
man in
the neighbourhood, but does
not have strength (with high
gain) enough to shatter the
glass windows through.
Conclusion:
The Oneplus Icons put up
a dazzling stage show, so
aesthetically accomplished
that it reminds of the
company’s mantra - “Never
Settle” - at least from a
visual point of view. The
Icons have mastered the
sound quality to the level
that anyone, not in serious
business of music, will not
fail to admire it, as long as
APrIl 2017 | 77
 snap shot

HTC U UlTra:
In focus

Gorgeous looking phone

in town at present
HTC HAS ARRIVED WITH A BANG
IN THE PREMIUM SEGMENT
SMARTPHONE CATEGORY WITH
ITS NEW PRODUCT CALLED HTC
U ULTRA. THE FLAGSHIP PHONE
SPORTS A BIG 5.7-INCHE WQHD
DISPLAY WITH A DUAL DISPLAY OF
2 INCHES FOR NOTIFICATIONS.
THE LIQUID SURFACE PHONE
LOOKS STUNNINGLY GORGEOUS
BECAUSE OF ITS PREMIUM
AESTHETICS AND GLASS FINISH,
WHICH GIVES IT A GLOBAL APPEAL.
HTC U ULTRA RUNS ON ANDROID
7.0 WITH HTC SENSE ON TOP
OF IT. WITH 16MP FRONT AND
12MP REAR CAMERA, IT CERTAINLY
GENERATES THE DESIRED PHOTOS
YOU MIGHT WANT, WHILE IT ALSO
DOES 4K VIDEO RECORDING. HTC
U ULTRA MIGHT TURN OUT TO
BE A GAME CHANGER FOR THE
TAIWANESE TECHNOLOGY GIANT.

Price: Rs 59,990

78 | april 2017 MYMOBILE

 snap shot
HTC U Ultra sports The HTC U Ultra runs The smartphone flaunts a
abig 5.7-inches WQHD 16MP front and a 12MP

In focus
on Android Nougat 7.0
(2560X1440)screen rear camera, with PDAF, BSI

1 2 3
with HTC Sense on top
along with a new Dual to maximize the user sensor, UlltraPixel technology,
Display of 2 inches experience. The HTC dual-tone LED flash etc, to give
(160X1040), where you Sense Companion, you the brilliant photos which
get all the notifications H T C ’s o w n A I , i s you would love to showcase.
and customize according definitely going to help The new selfie camera on
to your needs. It comes in suggesting the thing HTC U Ultra lets you easily
with Gorilla Glass 5 you would love to do, switch between 16MP and
protection to resist the available via an update. UltraPixel, which is ideal for
scratches. low light conditions.

4
HTC U Ultra smoothly performs all its
tasks thanks to the top notch Qualcomm
Snapdragon 821 processor coupled with
4GB of RAM. It has the storage capacity
of 64GB which can be expanded upto
2TB via microSD support.

5
With a battery capacity of 3000 mAh,
the HTC U Ultra gives you ample amount
of standby despite all your social and
outdoor activities you might have, at
least for a day. It comes with a Type-C
charging mode with Quick Charge 3.0.

6
HTC U Ultra comes with voice recognition
built-in. U Ultra is able to recognize your
voice and respond, even if it’s asleep.
You have to say the word to unlock your
phone, send messages and even begin
hands-free navigation.

7
HTC U Ultra has four high-sensitivity
omnidirectional mics that capture
positional sound in your video and audio
recordings, which means that now you
can record sound in 360 degrees for
immersive audio.

8
It comes with HTC BoomSound Hi-Fi
Edition of audio which gives great
experience, whether you are listening to
music or playing games.

9
For the connectivity, it has all the latest
features such as VoLTE calling, Wi-Fi,
4G LTE, 3G, 2G, and Bluetooth etc.

team@mymobile.co.in

www.mymobileindia.com april 2017 | 79

 mobilesensex

bazaar bargain
Great Deals

Asus ZenFone 3
Laser
The dual-SiM supporting asus ZenFone 3
laser comes with a 5.5-inch full HD display.
it is powered by 64-bit octa-core Qualcomm
Snapdragon 430 processor coupled with 4GB
raM. The phone packs 32GB of internal
storage that can be expanded up to 128GB
via a microSD card. The device sports a 13Mp
camera on the rear and an 8Mp front shooter for
selfies. it runs android 6.0 and is powered by a
3000mah non removable battery. it measures
149.00 x 76.00 x 7.90 (height x width x
thickness) and weighs 150 grams. n

Launched at: rs 29,990

Current Price: rs 21,070

Sony Xperia XA Ultra

Dual (White)
The handset features a 6-inch full-HD display
with the new Mobile BraVia engine 2. it supports
dual-SiM (Nano SiM), and runs on android 6.0
Marshmallow. it is powered by a 64-bit MediaTek
Helio p10 MT6755 octa-core processor paired with
3GB of raM. The phone offers 16GB of inbuilt
storage which can be expanded via microSD card
(up to 200GB). Sporting a 21.5Mp rear camera
and 16-megapixel selfie camera, the device packs a
Launched at: rs 18,999
2700mah battery which delivers up to two days of
Current Price: rs 16,999
battery life. it measures 164.2x79.4x8.4mm, and
weighs around 202 grams. n

80 | april 2017 MYMOBILE

 mobilesensex

Great Deals
HTC 10 (GOLD,
32GB-4GB RAM)
The smartphone comes with a 5.2-inch
Quad HD Super lCD 5 display with a
pixel density of 564ppi and curved edge
Gorilla Glass. Having 4GB of raM and
32GB of inbuilt storage, it is powered
by a Snapdragon 820 SoC. The device
supports Nano-SiM cards, runs android 6.0
Marshmallow with HTC Sense Ui, and bears
BoomSound stereo speakers. packed with a
3000mah battery, it has 12-Ultrapixel laser
autofocus camera with an f/1.8 aperture,
dual tone lED flash, BSi sensor and optical
image stabilisation (OiS), and a 5Mp front-
facing camera with autofocus and optical
image stabilisation (OiS). n

Launched at: rs 29,999

Current Price: rs 25,999

Huawei Honor 8
(Sapphire Blue)
The phone features a 5.2-inch full-HD display and
is powered by an octa-core Kirin 950 processor. it
offers 4GB of raM and 32GB rOM (expandable up
to 128GB). The hybrid dual-SiM device runs android
Marshmallow and boasts of 12Mp rear dual cameras
with dual-tone lED flash and an 8Mp front-shooter for
selfies. it is powered by a 3000mah non-removable
battery and measures 145.50 x 71.00 x 7.45
(height x width x thickness) and weighs 153 grams.
Connectivity options include Wi-Fi, GpS, Bluetooth,
NFC, USB OTG, FM, 3G and 4G (with support for
Band 40 used by some lTE networks in india). n

Launched at: rs 52,990 team@mymobile.co.in

Current Price: rs 40,000
(Note: Prices are those available at prominent dealers, online
and/or offline. They may not reflect official price reductions)

www.mymobileindia.com april 2017 | 81

Software Special feature

The ReTuRn of
TRadiTional
Games–
in diGiTal avaTaR
82 | april 2017 MYMOBILE
 Specialfeature
IT’S NOT LONG BACK WHEN CHILDREN WOULD
PREFER GOING OUT AND FORM GROUPS TO PLAY
GAMES WHICH WERE OFFICIALLY NOT RECOGNIZED
TO ANY COURSE CURRICULUM, BUT WERE BEST
RECREATIONAL ACTIVITIES IN THE NEIGHBOURHOOD
AND COULD BE PLAYED AT ANY VACANT PLACE
WITHOUT MUCH EXPENSE. BORN IN 80’S KIDS MUST
BE KNOWING THESE TRADITIONAL SPORTS WHICH
THEY WOULD LEARN ON THEIR OWN. ALTHOUGH
THESE ANCIENT GAMES ARE NOW MOSTLY
CONFINED TO RURAL AREAS, THANKS TO THE DIGITAL
REVOLUTION, COUPLED WITH THE PROLIFERATION
OF SMARTPHONES, THE TRADITIONAL GAMES ARE
FINDING WIDER ACCEPTANCE AMONG CURRENT
GENERATION AS WELL.
By Ramesh Kumar Raja
www.mymobileindia.com
Software
I
t’s kind of poonarjanm
(rebirth) for the fading art
of traditional games – albeit
in digital attire! The gaming
companies are now betting big
on traditional games by focusing
on bringing digital innovation
to traditional indian games to
compete with the western world.
The local gaming companies are,
in fact, busy creating their own
space within the gaming segment
by virtue of their unique offerings.
What’s more, considering the
masses and their inability
to afford expensive console
systems etc, the android and
iOS ecosystems provide a perfect
low-cost alternative to expensive
gaming systems. By introducing
those games to the digital gaming
world, indian gaming companies
are trying to connect the common
man to the socio-cultural aspects
of conventional games which are
on the verge of extinction.
We have listed down some
of the most popular traditional
games which are taking the
mobile gaming industry by storm
in india akin to popular traditional
card games such as teen patti,
poker and rummy which have
already seen many versions on
virtual platform.
april 2017 | 83
Software Special feature

PachIsI

P
achisi is a cross and circle board game, which
originated in 6th century ancient india. it is
played on a symmetrical shaped board with
coloured pieces and dice. it is also known as ludo in
the present day. The game rules demand for the dice to
be rolled out for the pieces to move around the board.
Each piece moves from a start point, has to complete a
round around the board towards the end point. Opponent
pieces race you in the round. Should the pieces overlap,
players who playing their turn can slash out the piece,
sending it back to the starting point. The mobile version
comes in handy with this game, should you cheat, no
one needs to know.
Available from: iTunes app Store
Price: Free n

LagorI/saToLIya/PITThu

T
his is a game which is typically played outdoors and involves a ball
and a set of flat stones/ pebbles placed on top of each other. it is
played between two teams, strikers and seekers. a member from
team seekers throws the ball at the pile of stones to knock it over. The
seekers then try to restore the pile of stones while the team strikers throw
the ball at them. if the ball touches any player of team seekers, they are
‘out’ and his team continues without him. a seeker can always safeguard
himself by touching an opposite team member before the ball hits him. The
game has three levels to conquer, in mobile version. The goal in each level
is to target and bring down the array of stones, together with shooting all
the opponents with a sling while they attempt to stack the stones.
Available from: iTunes app Store, Google play Store.
Price: Free n

84 | april 2017 MYMOBILE

 Specialfeature

Software
Kancha

T
his game was once famous as a gully sport.
playing with Kancha (marbles) was the shizz
among young boys in town and villages of india.
The game has its own modus operandi: played using
marbles. The rules were simple, a player is supposed
to hit the selected target ‘kancha’ using their own
marble ball. The winner takes all the kanchas. But
thanks to the virtual version, you’ll never have to worry
about losing your marbles again.
Available from: iTunes app Store, Google play Store.
Price: Free n

carrom

W
idely played among the
masses post the World War
i, the four player game
carrom or ‘Karrom’ is believed to be
invented by the indian Maharajas.
That explains why we aim for the pink
coin called ‘queen’, no? a typical
‘strike and pocket’ game designed
with three key elements i.e., the
board, the coins or coin men and the
striker disk. The objective of the play
is to use the striker disk to pocket the
coins just at the flick of a finger. The
first player or team (two players) to
pocket all the coins with the queen
coin wins. interestingly, in the digital
version, mastering this game is lot
easier. This game also allows a multi-
player option on phone apps.
Available from: iTunes app Store.
Price: Free n

www.mymobileindia.com april 2017 | 85

Software Special feature

aadu PuLI aaTTam

a
adu puli aattam or lambs and Tigers, was designed to lesson
kids on the power of unity and brainstorming. Traditionally it is
a brainy game that helps you develop strategy and concept of
teamwork. a typical two player game played on a board with asymmetric
pyramid grid (the grids are drawn in various patterns). it is played
between two teams; one who controls moves of the aadus (lambs) and
the other controls the pulis’ (tigers) moves. The pulis’ hunt the aadus
and aadus block pulis’ movements as a defence. The virtual version of
aadu puli aattam is indeed a great work of artificial intelligence.
Available from: iTunes app Store, Google play Store.
Price: Free n

86 | april 2017 MYMOBILE

 Specialfeature
gILLI danda

Software
T
his was an all-time favourite of young
boys in india. Gilli-Danda is played
with a stick and oval-shaped chunk
of wood. The game is a similar to cricket.
Generally played by standing in a very small
circle of a few people. The player at strike
balances the gilli (wooden chunk) on a stone
in an inclined manner. The striker is then
supposed to hit the gilli using the danda
(stick) to flip it in the air. While it is in the
air the player strikes the gilli aiming to hit
as far one can. To score in a game like this,
similar to cricket runs, the player is required
and touch a pre-decided point outside the
small circle’s boundaries before the gilli
is retrieved by an opponent. in the virtual
version, clear each level to be the Super
champion of Gilli Danda game.
Available from: iTunes app Store, Google play
Store.
Price: Free n

gaddIra

g
addira is purely a pass-time
game which involves tyre
rolling or hoop rolling with a
stick. in ancient india kids ran along
rolling tyres on the street. They would
roll these unused, old thin tyres or
hoops either with bare hands or using
a stick. These kids invented a game
out of it by performing tricks with
the rolling tyre. This then became
a regular affair and the game meant
keeping the tyre or the hoop rolling
upright for longer time. an increase in
the appreciation for the touch screen
feature is majorly because of such
games. in the mobile version, you
can play each level multiple times,
each time trying different technique
to achieve minimum time.
Available from: Google play app Store.
Price: Free n

ramesh@mymobile.co.in

www.mymobileindia.com april 2017 | 87

In Conversation face to face

“Both restaurants and diners see great

value in our products”
CLICKTABLE IS VENTURE OF THE 33 YEAR OLD, VARUN GUPTA, A COMPUTER
ENGINEER FROM PURDUE UNIVERSITY, USA AND AN MBA FROM COLUMBIA
UNIVERSITY, NEW YORK. FOR THE LAST 10 YEARS, HE HAS ALSO BEEN INVOLVED IN
HIS FAMILY BUSINESS – KENT RO SYSTEMS LTD, THE LARGEST WATER PURIFIER BRAND
IN INDIA. THE IDEA OF CLICKTABLE CLICKED TO HIM WHEN HE WAS REPEATEDLY
DENIED A RESERVATION BECAUSE OF UNAVAILABILITY AT AN AWARD-WINNING
RESTAURANT IN SOUTH DELHI. REALIZING THAT THE TABLE AVAILABILITY SHOULD BE
MORE TRANSPARENT WITH PROSPECTIVE DINERS AND FINDING THAT NOTHING LIKE
SUCH EXISTED IN THE INDIAN MARKET, HE DECIDED TO DO IT HIMSELF. EXCERPTS
FROM AN INTERVIEW WITH VANSHIKA MALHOTRA….
What is the core concept surrounding the casual and fine dining restaurants and it spent considerable time in the US and
Clicktable app? Clicktable is a mobile app streamlines management of various front experiencing such portals over there, i
cum website that allows diners to make desk tasks like reservations, waitlists, guest thought that this should be good idea for the
hassle free real-time table reservations at data and table management, and promotion indian market and should have an immense
their favourite restaurants. it also brings to of events & offers. Both products work on potential, given the facts that indian diners
diners the best offers, amazing deals and both desktop and mobile across different are spending more time on their smartphones
exciting events at the best restaurants in operating systems. Our consumer website than before and the restaurant industry is
town. has been up and running since last three growing at a healthy rate.
apart from the consumer facing mobile months. as of now, we get roughly 100,000 although i studied computer engineering, i
apps and website, there is a restaurant facing visitors on our website every month. had lost touch of hands-on programming as
side also called the Empower app. The i was involved in a non-iT related role in my
Empower application is targeted towards How did you get the idea to start Clicktable? family business for last 10 years. Therefore,
i was trying to get a reservation at an award- i created a small technology team to carry
winning restaurant in Delhi for quite some out pOCs before we hired the full team for
time but all my attempts were unsuccessful. product development. Simultaneously,
i wondered, why isn’t there an online i also reached out to many restaurants in
system which shows table availability to order to understand their acceptance for a
prospective diners to ease the process of table and reservation management software.
making reservations at restaurants. Having The outcomes from the survey helped us
to fine-tune our offerings in the
software.
Thereafter, we spent almost
six months to develop the
restaurant facing software that
allows restaurants to manage
tables, reservations, customer
data and events & offers. We
named it “Empower” because by
using the software, a restaurant

88 | april 2017 MYMOBILE


is empowered to offer better customer
experience to its diners.
We spent roughly a year in selling the
Empower app to restaurants in Delhi
NCr and simultaneously developed our
consumer facing website and mobile apps.
Once a threshold number of restaurants
were using the Empower app in Delhi NCr,
we launched our consumer facing website
and apps. We also started operations in
Bengaluru and mumbai subsequently.
What is the business/revenue mode of
Clicktable? Consumers don’t pay anything to
make reservations through our platform but
we charge restaurants to use our software
and other services.
With various competitors already present,
what is so distinctive about the app? Before
plunging in this venture, we analysed that
other players were offering table reservation
service but they were using a call-centre
based solution for confirming such
reservations. also, they did not offer any
software solution to restaurants to manage
reservations at the restaurant end. Hence,
it was a completely one sided offering with
virtually no focus on solving restaurant
related issues.
How has been your entrepreneurship journey
so far? The journey has been good so far.
Users, both restaurants and diners, see value
in our products. The restaurant user base is
diversified in terms of product usage. Not
many restaurants use all available modules;
they cherry-pick what suits their needs.But
we so have many restaurants who swear by
our product as the Empower app has eased
front desk operations significantly in these
restaurants. Consumer website and apps are
fairly new in the market but we are getting
healthy response from diners on it.
Please tell us about the major challenges that
you have faced in launching this venture?
The biggest challenge was the difference
between expectations and reality. i think
many start-ups go through this and we
www.mymobileindia.com
face to face
were no different. We build this product chains and 4/5 star hotels. We also started
In Conversation
after gathering information from 250+ operations in Bangalore and mumbai few
restaurants and we internally believed that months back. it still early days in those
it’s a well thought off product. markets but we have almost 150 restaurants
But when we launched the restaurant in above two cities on our platform. We
facing app, Empower, in the market, we are also planning to start operations in
were taken aback by the resistance shown pune and Hyderabad soon. in our target
by the restaurants to implement such a set of restaurants, here are roughly 7000
product. They were just not ready to make a restaurants across 10 big cities of india.
paradigm shift from manually managing their almost 3 million people dine at these
reservations, waitlist, guest data, etc and restaurants every month. Our target is to
move to a cloud based product. We quickly capture 5% of this market in near term. n
realized that dedicated training to their staff vanshika@mymobile.co.in
mitigated most of their apprehensions and
thus we started providing unlimited free on-
field training as part of our sign-up process.
in fact, unlimited free training is a major
USp for us now.
also, early on we assumed that real-
time confirmation of reservations would
be enough to generate enough traction
for reservations but after launching our
consumer website, we soon realized that
indian diners are mostly value driven and
offers/deals is their highest priority while
making reservations. We quickly had to
rework our product to ensure that deals and
offers are more prominent on our website
and app.
Please tell us about your future
expansion plans.We started out
of Delhi NCr. Today we have
roughly 800 restaurants
on our platform. We have
been successful in
tapping standalone
restaurants and
now our focus
has shifted on
marCH 2017 | 87
 market insight

Feature phones
Internet of Things

are here to stay

and bloom too!
MORE THAN HALF A BILLION LTE CAPABLE PHONES IN A FEATURE
PHONE FORM-FACTOR WILL BE SHIPPED GLOBALLY OVER THE COURSE
OF FIVE YEARS AND INDIA WILL BE DRIVING THE GLOBAL FEATURE
PHONE SHIPMENT IN THE COMING YEARS. AND THIS PRESENTS A
‘BIG SHORT-TERM OPPORTUNITY’ FOR THE HARDWARE PLAYERS IN THE
INDIAN MOBILE INDUSTRY.

90 | april 2017 MYMOBILE

 marketinsight

Internet of Things
ore than 400 million
feature phones were sold
globally in 2016 and we
saw smartphone market
growth slow down to 3% YoY, portraying
that the easy days of smartphone growth
are over. The smartphone growth slowing
down and the feature phone decline
slowing down is the polarization of market
in terms of technology as well as user
base. This is making a case for the rise of
4G capable feature phones with the core
Global 4G Feature Phone Shipments & ASP (US$)
value proposition being VolTE calls and $60
move the users to the cost efficient 4G
Global 4G Feature Phone Shipments

networks. a Counterpoint research study

points out that more than half a billion 4G
capable feature phones will be sold over 100.0 $40

Average Selling Price (US$)

the next five years which presents a ‘big
short-term opportunity’ for players in the
mobile industry.
$20

Digital Divide
Currently, there are more than 1.3 billion
feature phone users out there mostly from
emerging markets of asia and africa. all
these emerging markets are suffering from
polarization of technology and economy,
says the study. On one end, we are
seeing rising growth of advanced
4G networks, 4G smartphones
and data-centric 4G users but on
the other end we have 2G voice
networks, 2G feature phones and
2G voice-centric users delaying to
upgrade to a 4G smartphone. 3G
networks, smartphones, users are
being actually squeezed out of the
market.
The digital divide is also a
function of demographic divide
where most of the 2G user base
are refraining from upgrading to
advanced 4G ecosystem mainly
due to firstly the pricing, lack of
literacy in many cases, lack of need
for the mobile internet and related
applications as well as a mind block
of a steep learning curve to upgrade
to a 4G smartphone. Voice calls and
texts remains the king. Thus, the
0.0 $0
2016 2017 2018 2019 2020 2021
advent of 4G capability in a feature
“As most of these 4G feature phone form-factor primarily for
low-power voice-centric users
phones will sport a feature will at least leapfrog them to 4G
phone form-factor with networks says the study.
in markets, such as india,
absence of touchscreen and operators such as reliance Jio are
in many cases with no app- attracting lots of rural 2G users
to leapfrog to its 4G network by
store to download apps, offering free unlimited VolTE
there will be opportunities calls.
to pre-install many apps 4G & Spectrum
and services (music, chat, The 4G network is viewed as quite
cost efficient with scale from cost
social networks) which per bit and spectral efficiency
could leverage the Linux perspective. Operators want as
many users from legacy generation
or forked AOSP running to migrate to 4G quickly. While it is
underneath as well as the not only for cost savings, capacity
utilization but also freeing up
4G data network” the valuable lower frequency 2G
spectrum for re-farming in to 4G

www.mymobileindia.com april 2017 | 91

Internet of Things market insight

In terms of hardware
revenues, it’s a USD 6 billion
opportunity cumulatively over
the next five years in India

or 5G era. Secondly, once users are on
4G network even for voice (VolTE) calls,
operators have opportunity to cross-sell
data plans, services and always can help
drive the arpU.
4G Feature phones will be a good
interim boost for operators to migrate users
from 2G to 4G networks. This also means
new growth avenue for component vendors
to drive 4G ip as well as other components
to lower price points. in the study points out
that this high growth segment would lead a
race to the bottom in terms of pricing being
in the most competitive/sensitive sub USD
50 segment. This in turn will put immense
pressure on the Bill of Materials (BoM)
costs for every value chain stakeholders.
This will also warrant for newer business
models to drive revenue to help especially
OEMs and Operators to make up for any
lapse of the already thin margins on these
devices – through content, app installs,
services partnerships and so forth.
as most of these 4G feature phones
will sport a feature phone form-factor with
absence of touchscreen and in many cases
with no app-store to download apps, there
will be opportunities to pre-install many
apps and services (music, chat, social
networks) which could leverage the linux
or forked aOSp running underneath as
well as the 4G data network.
Market Opportunity
Counterpoint study estimates close to
60 million units of 4G capable feature
phones could ship this year globally from
almost a million units last year with india
potentially contributing to almost half of
that this year. Close to 200 million 4G
Feature phones will potentially be sold in
india in next five years bridging the digital
divide, an opportunity for OEMs as well as
Operators.
in the process, we could see the
smartphone market growth might
slow down a bit as the laggard feature
phone users who eventually would have
purchased a smartphone will delay the
purchase for the 4G feature phone. Other
markets which will be ripe for this segment
would be Central Eastern Europe, africa
and parts of asia.
This opportunity though remains in sub
USD 50 segment and the lowest retail price
point it could hit with scale and without
subsidy is USD 25 over the next few years
and with subsidy could go to as low as USD
15 or free in some markets.
in terms of hardware revenues, it’s a
USD 6 billion opportunity cumulatively
over the next five years in india. Key players
to watch out in this segment are Micromax,
itel, lava, Jio, Nokia and so forth.
Chipset brands such as Qualcomm
with its latest Qualcomm 205 platform
specially designed for 4G lTE Feature
phones is poised to drive growth starting
end of Q2 2017. Spreadtrum should
follow soon driving the prices further
down. Though here we at My Mobile would
like to add that Spreadtrum had long
before already launched SC9820 which
was the 1st lTE feature phone chipset. n
team@mymobile.co.in

92 | april 2017 MYMOBILE

 cellspeak
“As per the telecom Sector Skill Plan of the

Quotes
Department (DoT), the telecom sector manpower
of four million in 2016-2017 would grow to 8.78
million by 2021-22 creating additional requirement
of 4.78 million telecom skilled manpower”
— Manoj Sinha,
Minister of State for Telecommunications, in rajya Sabha

“The competition in the (telecom) industry has

been brutal over the last 20-25 years and we
are used to it. We are products of
competition and so that does not
faze us”
— Gopal Vittal,
CEO, Bharti Airtel, in an interview with ET Now

“I regard it (augmented reality) as a big idea,

like the smartphone. The smartphone is for “Indian telcos
everyone, we don’t have to think the iPhone have delivered
is about a certain demographic, or country or ubiquitous voice
vertical market: it’s for everyone. I think AR is connectivity
that big, it’s huge. I get excited because of the at affordable
things that could be done that rates, but data
could improve a lot of lives. And be connectivity
entertaining” remains a pain-
— Tim Cook,
Apple CEO, in an interview with The point with the
Independent country ranked
at 138 among
“It gives me immense pleasure to be working the 175-odd
with the most exciting technology brand in countries, which
India, OnePlus, a truly is even below
disruptive technology many African
company known for its countries and
premium quality and island nations”
craftsmanship” — R S Sharma,
— Amitabh Bachchan, TrAI Chairman, at a
Bollywood Superstar, on his telecom event in
association with OnePlus New Delhi

www.mymobileindia.com APrIl 2017 | 93

 RumouR mill
Talk
Sachin Tendulkar to
launch his signature
smartphones
If rumours are to be believed, Smartron,
the home-bred technology and IoT com-
pany, is all set to launch an exclusive
Sachin Tendulkar-branded mobile phone
in April, the birth month of the cricket
legend. This will be the first-ever sig-
nature series of Tendulkar for a mobile
phone brand. According to news reports
quoting industry sources, the master
blaster was recently spotted shooting at
a studio in Mumbai for Smartron that is
working on their next device under the
project name “Rimo SRT”. This will be
their third device in less than a year, ear-
lier ones being the t.phone and t.book.
The device, that was seen being used
during the shoot, appeared to have back
fingerprint sensor and cricketing leg-
end’s signature. The company, however,
declined to comment on it stating that
“we will in due course of time announce
a range of devices in mobile, laptop,
wearable segment”. It must be noted
that the company had close ties with
Tendulkar in 2015.
94 | APRIl 2017
in Tech
Corners
Salman Khan eyes
smartphone market
with ‘BeingSmart’ brand
After owning the Being Human clothing
brand, named after his Being Human
Foundation, Bollywood superstar
Salman Khan is said to be venturing
into the smartphone business. According
to reports, Khan is dialing a raft of
investors for his smartphone venture,
in which he may take a majority
shareholding directly or through his fam-
ily. He is reportedly building an opera-
tional management team to be headed
by a professional with leadership stints
at Samsung and Micromax. The reports,
quoting two unidentified
industry sources, said that the Dabangg
actor has registered the BeingSmart
trademark for smartphones targeted at
the entry-to-middle market segment. He
has also selected the Chinese plant and
initial phone models that will run on
Android and cost below Rs 20,000. If
reports are to be believed, BeingSmart
will be positioned against the Chinese
smartphone brigade – Oppo, Vivo and
Xiaomi.
Google working on
non-Pixel budget
smartphone
Ever since Google CEO Sundar Pichai
dropped the bombshell that the smart-
phone prices need to come down to as
low as $30 (roughly Rs 2,000) in India
to improve access to the Internet,
speculations are rife that the search giant
is coming up with a budget
smartphone, though without the Pixel
brand. According to reports quoting a
tipster, the same team that is currently
working on Pixel 2 smartphone is also
working on this budget smartphone. The
budget smartphone, which can
possibly be an Android One device, is
not expected to be released in the US
and is being developed with emerging
markets in mind. Considering that
Google has clarified that the Pixel 2
smartphone will remain in the premium
category, this new rumour seems to make
much more sense. It must be noted that
the rumours of a budget Pixel smart-
phone were put to rest by the company at
MWC 2017.n
team@mymobile.co.in
MYMOBILE
 personality

Things you may not know about

Profile
Amit Gupta, the maverick technology entrepreneur and
Co-Founder of Photojojo

C hances are that you have heard of

photojojo, one of the most popular online
market places for photography gear and
photo-sharing as well. Chances are equally
that you may not have really heard about
its maverick young co-founder amit Gupta,
a young american of indian origin, and his
struggles with successive cancer threats – first
with his mom and then himself when he was
diagonised with leukemia. The real challenging
part was that as an indian in US, his chances
of finding the right bone marrow donor was only
1 in 20,000.! But remaining positive, he used
the power of social media, which once he had
used to launch many a successful ventures, to
Amit likes to call himself :
crowd source a bone marrow donor. His search
“A designer & entrepreneur and occasional investor & advisor”
has sparked the attention of several celebrities
like aziz ansari, anderson Cooper, Salman
rushie, and Craig Newmark of Craigslist. Major Amit’s advise to start-up entrepreneurs :
companies like Google, amazon, adobe, and
“I suggest people be a little more open-
Twitter have also held drives at their offices
minded about the business in front of
in Gupta’s honor. in the process he himself them and see if they can do it on their
became a celebrity too and a ‘Hope icon’ for own”. Gupta walks the walk himself (As
leukemia patients. told to Katie Morell, a freelance writer
The man with many feathers: amit launched and editor during an interview), as he
a worldwide co-working movement known has never taken a dime of outside money.
as Jelly; helped Seth Godin start a non-profit Even more impressive is his ability to
called ChangeThis; organized unusual tech build several companies while facing the
conferences; camped overnight in Times biggest challenge of his life: surviving
Square; started a co-op called House 2.0; acute leukemia.
lived in a commune; wrote a book about
photography; contributed to a WSJ best-seller
with Malcolm Gladwell; Guy Kawasaki and
others; dropped out of school at 19 to start a
company called The Daily Jolt, and survived
leukemia. n

www.mymobileindia.com april 2017 | 117

 Trends

The Age of Drones

In Focus

DRONES ARE TAKING THE WORLD BY STORM AND THAT

TOO DESPITE PROHIBITIVE REGULATIONS OR HALF-BAKED
REGULATIONS ON ITS USAGE IN MANY COUNTRIES
AROUND THE WORLD. A RECENT GARTNER STUDY
SAYS ALMOST 3 MILLION PERSONAL AND COMMERCIAL
DRONES WILL BE SHIPPED IN 2017!

W
elcome to the age of
drones! as per a recent
Gartner study, the
production of drones for
personal and commercial use is growing
rapidly, with global market revenue
expected to increase 34 percent to reach
more than $6 billion in 2017 and grow to
more than $11.2 billion by 2020. almost
three million drones will be produced in
2017, 39 percent more than in 2016 (See
Table 1).
The study points out that even though
the civil markets (personal and commercial)
have been wading through regulation by
various governments, drones’ popularity
in these markets has not diminished. The
overall drone market will see substantial
growth, but the dynamics of the personal
and commercial submarkets are very
different.
“Personal drones will
personal drones will continue to continue to increase
increase in popularity as an affordable
extension of consumers’ smartphones for
in popularity as an
taking photographs and selfies and for other affordable extension
entertainment options. They can fly a short
distance and time, typically no more than of consumers’
5,000 meters and for one hour, with flight
height constrained to within 500 meters.
smartphones for
They weigh less than 2 kilograms and are taking photographs
priced less than $5,000.
The market for commercial drones is and selfies and for
much smaller, with a significantly higher other entertainment
average selling price in comparison with
personal drones. With more countries options”
solidifying their drone regulations, the

96 | april 2017 MYMOBILE

 Trends

In Focus
markets are increasingly overlapping, as
lower-priced personal devices are being
Preliminary Worldwide
used for commercial ventures,” said PC Vendor Unit
Gerald Van Hoy, senior research analyst at Shipment Estimates for
Gartner. “personal drone vendors are now 4Q16
aggressively trying to position themselves (Thousands of Units)
in the commercial market. recent 2016 2017
technological advances blur the lines,
Personal 2,041.9 2,817.3
allowing personal drones to be used in
many special-purpose applications such as Commercial 110.3 174.1
surveillance, 3D mapping and modeling.”
Total Units 2,152.2 2,991.4
in commercial markets, new case
“The commercial studies are released regularly, showing Total Unit 60.3% 39.0%
Growth
and personal savings in both costs and time, as well
as highlighting increased accuracy and Source: Gartner (February 2017)
drone markets quality.
segment to dominate with 30 percent of
are increasingly agriculture was considered to be the
first big commercial drone market, but
the commercial drone market through
2020.
overlapping, as pricing and economic dynamics around
Delivery drones continue to capture the
lower-priced personal tighter yields and returns on investment
attention of the news media but will not be
mean that the commercial agricultural
devices are being drone market is not growing at the pace of
a major factor for several years. The return
on investment has not been proven either in
used for commercial other commercial drone markets. Gartner
regard to the cost of the drone, operational
predicts that through 2020, the high
ventures. Personal cost sensitivity of the agriculture market
costs and a single customer delivery.
“Delivery drones will be mired in
drone vendors are now
aggressively trying to “Delivery drones continue to capture the
position themselves attention of the news media but will not be a
major factor for several years”
in the commercial
market”
– Gerald Van Hoy,
Senior research
analyst, Gartner
market is beginning to stabilize, and will limit drone adoption to 7 percent of logistical issues like the time needed
companies are now buying drones to commercial market growth. to return a drone to its origin point after
test and deploy in nearly every industry. industrial inspections have been much delivery, and will amount to less than 1
Commercial drones normally have a higher more successful, primarily in oil and gas, percent of the commercial market by
payload, longer flight times, and redundant energy, infrastructure and transportation. 2020,” said Van Hoy. “We expect that
sensors and flight controllers to make regulations do not have as much of an delivery drones will begin finding a niche
them safer. They are more specialized impact on the market as was originally in business-to-business applications first,
to a function, such as mapping, delivery thought. Most inspections are close particularly for internal services within one
or industrial inspection, so prices vary (within three meters) and low since they company where logistics will not be such
according to these requirements. are examining equipment that is near or on a big factor.” n
“The commercial and personal drone the ground. Gartner expects the inspection team@mymobile.co.in

www.mymobileindia.com april 2017 | 97

In Focus spotlight
What’s so Hot about
Thermal Imaging?
AND HERE ARE FEW GOOD REASONS TO BUY CAT S60, WORLD’S FIRST
THERMAL IMAGING SMARTPHONE.
By Vanshika Malhotra
A
s mobile photography
continues to trend with
concepts like dual cameras
being a commercial success
among users, a British company is silently
trying to break the norms by introducing
the world’s first smartphone equipped with
a thermal camera, for the masses.
The CAT S60 is as niche a product as
it can get. Unveiled by the Bullitt Group at
last year’s MWC, the smartphone has now
98 | APRIL 2017
been launched in India, with a price tag
of Rs 64,999. The fact that the CAT S60
costs more than half a lakh with features
which might not seem as a 20MP front
camera, has probably left you wondering
why you should be even reading about the
device. Let us break it down for you.
What is thermal imaging?
Starting with the basics, thermal imaging
is referred to capturing or detecting
the subject, using the infrared radiations
or simply put - the heat emitted by the
object. The output, thus produced,
is called a thermogram. The images
produced vary, depending upon the
temperature of the subject in the image. In
broad sense, images showing silhouettes
in shades of red are warm or hot in nature,
while the ones with tones of blue or
purple are just the opposite, that is, cold
in nature.
MYMOBILE

What’s hot about CAT S60?
The smartphone utilises a thermal
imaging sensor by FLIR, which is a global
leader in the field. But, the Cat S60
does not only house a thermal camera,
of a thermal imaging sensor and a bunch
of other military grade specs, making it a
‘rugged’ smartphone. And to qualify as a
rugged smartphone the device has to have
the capabilities to protect itself from water,
dust, heat or shock and should come
www.mymobileindia.com
but is an amalgamation of a thermal
imaging sensor and a bunch of other
military grade specs, making it a
‘rugged’ smartphone. What is a rugged
smartphone, you ask? Rugged smartphones
are basically designed with capabilities
Cat S60 is not only the try with the device.
first smartphone with thermal
camera but is also an amalgamation
with military-grade indemnity
with thermal imaging sensor
against these.
to protect the
device from water, dust, heat or shock.
They come with military-grade indemnity
against the aforementioned factors.
Mainstream uses of
thermal imaging
There are a few regular use cases this robust
smartphone combined with its thermal
imaging potentiality can be utilised for. The
camera on the device can cut through the
smoke helping firefighters detect people
stuck in a fire hazard.
The camera setup could also be handy
for technicians trying to find overheated
joints in power lines to prevent potential
damage. The technology is indispensable
to construction industry for fixing the
thermal insulation issues or air conditioning
problems.
The medical sector can also benefit
from the technology for vascular diseases
and breast thermography, for all such
diseases require thermal imaging tech for
their detection or monitoring.
spotlight
In Focus
Why should you buy the
CAT S60?
But hey, these are extremely technical
things we’re talking about here. And we
don’t think technology is only limited to
jargons which result in reluctance. If you
think the CAT S60 can be prove to be of no
use to you, here are a few tricks you can
If your pet is a trickster
and likes to play dead, you
can use the S60 to find
out the truth and spare
yourself the mini heart
attack. And if there’s
something strange, in
your neighbourhood.
Who you gonna call ?
CAT S60!
While we do not endorse
carrying only a smartphone
in a situation of paranormal
phenomenon, it’s a start. Considering
what paranormal investigators say is true,
the CAT S60 might just tell you about an
unwanted invisible visitor by showing a
cold entity in shades of blue.
Did you know your emotions affect
your body temperatures? Next time your
significant other says, “I’m fine”, You could
use the CAT S60 to just double check. If
the thermogram has more reds in it than
blues and greens, you might have a little
more apologising to do.
Targeting a specified lot of people, a
rugged smartphone coupled with a thermal
imaging camera has thin chances of
becoming a mainstream device. However,
apart from serving the aforementioned
technical purposes, the CAT S60
could become popular among frequent
travellers and adventurers or people
who fancy hoarding unusual thing. If
Bullitt Group ever decides to disclose the
sales figures, we’ll know how much of a
commercial success this unconventional
smartphone was. Till then, happy ghost
hunting! n
vanshika@mymobile.co.in
APRIL 2017 | 99
 Tech Trend

Artificial Intelligence to
In Focus

have dramatic impact on

business by 2020
ACCORDING TO A RECENT TCS GLOBAL TREND STUDY, MAJORITY OF
COMPANIES SEE AI AS CRITICAL TO COMPETITIVENESS AND AN ESSENTIAL
TRANSFORMATIVE TOOL TO REMAINING COMPETITIVE IN FUTURE.

T
he biggest and the best organizations
across the world are taking to
artificial intelligence in a big big
way to remain competitive and to
transform themselves in tune with the demands of
time. This has been revealed by a latest research
conducted by the global IT and consulting major
Tata Consultancy Services in a trend study titled
“Getting Smarter by the Day: How AI is Elevating
the Performance of Global Companies”. The
study explored the views and actions of decision
makers from global companies with average
revenues of USD 20 billion. The study polled
835 executives across 13 global industry sectors
in four regions of the world.
The study has revealed that AI is spreading
across almost all areas of a company. The biggest
adopters of AI today are, not surprisingly, IT
departments, with two-thirds (67%) of survey
respondents using AI to detect security intrusions,
user issues and deliver automation. However, by
2020, almost a third (32%) of companies believe
AI’s greatest impact will be in sales, marketing
or customer service, while one in five (20%) see
AI’s impact being largest in non-customer facing
corporate functions, including finance, strategic
planning, corporate development and HR.
Companies participated from a range of
industries, including automotive, banking
and financial services, energy, healthcare, life
sciences, industrial manufacturing, and retail.
This cross-sector level of insight highlighted

100 | APRIl 2017 MYMOBILE


AI’s workplace impact as an important
supplemental force for the next few years.
Examples include guiding customer
service representatives to more quickly
resolve customer problems and anticipate
future purchases, quickly and securely
reconciling mass overnight transactions
for financial institutions, or giving time
back to HR professionals by managing the
time consuming on-boarding processes for
new hires.
As for the ongoing debate regarding
AI’s impact on jobs, business executives
in the study estimated net reductions in
each function by 2020 of between 4% and
7%. However, companies with the biggest
revenue and cost improvements from AI
see the need for at least three times as
many new jobs in each function by 2020
because of AI, as compared to companies
with the smallest AI-related revenue and
cost improvements. AI is already being
used to automate certain processes and
drive efficiencies, help employees be more
productive and devote more time to more
strategic business needs, and create new
work and services that were not possible
in the past.
“As companies begin to gain a better
understanding of AI’s application for
business, they will realize the significant
n 84% of companies polled see
the use of AI as “essential”
to competitiveness, with
a further 50% seeing
the technology as
“transformative.
n 68% of companies use AI for IT
functions, but 70% believe AI’s
greatest impact by 2020 will
be in functions outside of IT
such as marketing, customer
service, finance and HR.
n Companies with the greatest
financial improvements from
AI investments expect three
times as many new AI-related
roles by 2020 as compared
to companies with smallest
improvements
www.mymobileindia.com
Tech Trend
In Focus
impact of this transformative force. This is
reflected in our Global Trend Study, which
shows that forward-thinking companies are
beginning to make major AI investments,”
said K Ananth Krishnan, Chief Technology
Officer of TCS. “Given the increasing digital
disruption across every industry and the
public sector, AI should become a key and
integrated component of an organization’s
strategy.”
Clear correlation between
investments in AI and
business impact
As AI becomes a mainstream technology, “Given the increasing
financial investments in AI are set to rise,
as 7% of companieseach earmarked at
digital disruption across
least $250 million toward AI in 2016 and every industry and the
2% already plan to invest more than $1
billion by 2020 – likely looking to gain a
public sector, AI should
competitive advantage as early adopters. become a key and
The Global Trend Study revealed a clear integrated component
correlation between investments in AI and
business impact. The companies that of an organization’s
realized the greatest AI-related revenue strategy”
improvements and cost reductions spent
five times more on the technology than
– K Ananth Krishnan,
the companies with the lowest AI-related
revenue and cost improvements. In
Chief Technology
turn, leaders generated average revenue Officer, TCS
increases of 16% from AI initiatives in
2015 versus 2014, whereas laggards moving forward, the other key factors
saw a modest 5% revenue growth. At a include developing cognitive systems
regional level, North American companies that continually learn, have the ability to
were the leading investors in AI in 2015, make reliable and safe decisions based on
with an average per-company spend of masses of data, and gain the confidence
$80 million, followed by Europe with $73 of managers to trust what AI is advising
million, Asia-Pacific with $55 million and them to do. n
team@mymobile.co.in
latin America with $51 million.
Cyber security top of mind TCS 2017 Global TrendS STudy
when adopting AI The seventh annual Global Trends Study from
TCS titled “Getting Smarter by the day: How
Executives participating in the Global aI is elevating the Performance of Global
Trend Study across all regions and sectors Companies”, surveyed 835 leading executives
from companies in four global regions, with an
rated the top four factors as most important
individual mean annual turnover of $20bn.
to AI gaining widespread acceptance and The four regions surveyed were north america
driving business benefits. Almost seven (including Canada), europe (uK, Germany,
France, denmark and Switzerland), asia-Pacific
out of 10 (68%) companies currently use (India, China, australia, and Japan) and latin
AI to detect and prevent potential hacks america (brazil and Mexico).The study was
concluded in June 2016.
and security threats to their systems. And
APRIl 2017 | 101
 Special feature

Selfie BooSterS-
Software

AppS thAt work

BeSt

102 | april 2017 MYMOBILE

 Specialfeature
Special report

In Focus
Software
EVERY DAY MORE THAN 350 MILLION PHOTOS ARE UPLOADED
ON FACEBOOK AND OVER 95 MILLION PICTURES ARE POSTED ON
INSTAGRAM, WITH A MONUMENTAL NUMBER OF THEM BEING
SELFIES WITH FAMILY, FRIENDS AND COLLEAGUES. BEHIND THIS
THERE IS A CONSCIOUSNESS TO LOOK GOOD. HENCE, HERE
COMES THE ROLE OF APPS THAT REFINE YOUR LOOK AND DEFINE
YOUR STYLE STATEMENT, SO MUCH SO THAT YOU INVITE ‘LIKE’
FROM ALL QUARTERS. READ FOR MORE DETAIL…
By Ramesh Kumar Raja

L
ove it or hate it, selfies are now a
modern norm of our digital life.
There was a time when we had to
be mostly dependent on others
to click our photo, or had to set a timer in our
camera with proper positioning to get a good
picture, although it was not sure it would be
a perfect shot. But not now! Thanks to the
photo editing apps and selfie filters, things
have become easy enough to develop your
pic as per your mood and the way you wish.
The best selfie apps help you look like you’ve
photographed yourself in the best lighting
every time, blurs your imperfections and can
even slim your face the morning after a late
night of partying. What’s more, there are apps
that even slim down your body, so you don’t
have to spend hours trying to get the right
angle.
in the age of social media when every
action or reaction is instant, such is the craze
of clicking a selfie and getting the right picture
that people look for a reason to celebrate the
very moment in their newsfeeds. Be it on the
road, car, train, restaurant, shopping mall or
even in washrooms, there is not even a single
place in your surroundings that is free from
the selfie mania. Cashing in on the trend are
the apps that help you put your best face
forward by editing and filtering grey areas.
We have listed down some most commonly
used apps that complement your selfie and
give you the right shot.

www.mymobileindia.com april 2017 | 103

Software Special feature

CammE

E
lbows and hands can be
distracting, especially
when they’re protruding
out of the corner of your selfie.
CamMe is designed to eliminate
unwanted appendages from the
frame, allowing you to capture
your selfie with a simple hand
gesture. Once launched, you
merely need to place your
smartphone anywhere between
two and 16 feet away before
raising and closing your hand
to activate the camera. Editing
functions come secondary.
Available from: iTunes app Store
Price: Free n

REtRICa

I
f you thought instagram had the
filter market on lockdown, think
again. retrica features more
than 100 different real-time filters –
ranging from retro offerings to those
designed to saturate your selfie with
a warm, neon glow – all of which you
can outfit with an array of classic
vignettes. The collage feature and
the built-in timer grant you even more
options for capturing the perfect set
of poses, even if you can’t edit them
directly within the app.
Available from: iTunes app Store, Google
play Store.
Price: Free n

104 | april 2017 MYMOBILE

 Specialfeature

Software
YouCam
PERfECt

Y
ouCam perfect was built
with the selfie in mind,
whether talking the
beautification tools or tips. The
app’s basic functionality allows you
to eradicate wrinkles, dry skin, and
other imperfections within seconds,
while the software’s more aggressive
options let you re-shape various
aspects of your body such as your
nose, eyes, and even your relative
body proportions. it’s the visual
equivalent to plastic surgery, sans
the cost.
Available from: iTunes app Store, Google
play Store.
Price: Free n

SELfIE Cam

S
elfie Cam is the Snapchat-
minded selfie app. This app
enables you to decorate your
selfies with stickers, animated
graphics, and much more. Selfie Cam
features a rotary-style control, which
allows you to quickly scroll through
and customize your photos with ease.
The app also takes full advantage of
face-detection technology — iOS 7
or higher — and lets you activate the
shutter with nothing but your smile.
The built-in timer just means you can
perfect your posture beforehand.
Available from: iTunes app Store.
Price: Free n

www.mymobileindia.com april 2017 | 105

Software Special feature

PERfECt365

W
hat separates perfect365 from
similar apps in our roundup
isn’t the toolset, but its native
ability to adjust the intensity of each
effect using a slider. Furthermore, it’s
lined with a melange of celebrity-inspired
templates and 20 different tools aimed
at beautifying your selfie, regardless if
you’re set on trying a new pair of lashes
or adjusting your skin tone. again, it’s
the intensity slider that keeps you from
looking overly airbrushed.
Available from: iTunes app Store, Google play
Store.
Price: Free n

VSCo Cam

V
SCO Cam is a standout for
many reasons, but none
more so than its collection
of post-shot adjustments. Designed
with a sleek, attractive interface,
the app excels when it comes to
applying brightness, contrast,
warmth, and sharpness tweaks on
the fly. additionally, it touts a diverse
assortment of filters designed to
enhance your photos rather than
make them appear as though they
were shot using a vintage Holga
from the ’80s.
Available from: iTunes app Store, Google
play Store.
Price: Free n

106 | april 2017 MYMOBILE

 Specialfeature

Software
fIVERR faCES

I
f you just can’t get your selfie to
look the way you want, consider
turning it into an illustration.
Fiverr, a service that allows you hire
illustrators on demand, recently
launched an app designed to turn your
selfies into cartoons, impressionist
paintings, and other works of art.
Simply upload an image, or take a new
one within the app, and choose from
the various style templates. Starting
at $10 an image, a professional artist
will then illustrate your photo for you
within a few days.
Available from: iTunes app Store.
Price: Free n

fRontbaCk

f
rontback is far more
concerned with supplying
context than it is touch-up
tools. The app uses the front and
back cameras to create a single,
two-photo diptych that showcases
both what you’re seeing in front
of you and that soulful expression
on your face. it’s essentially a
double selfie of sorts, one you
can effortlessly share, using the
usual social avenues once you’ve
managed to land the appropriate
face for the occasion at hand.
Available from: iTunes app Store, Google
play Store.
Price: Free n

www.mymobileindia.com april 2017 | 107

Software Special feature

PIP CamERa

t
he pip Camera app includes several templates
to help you crop your latest selfie. The various
frames utilize the pic-in-pic format, allowing
you to emblazon your
face inside a variety
of objects, including a
bubble, a polaroid, and
a glass bottle. The latter
is the literal, digital
equivalent of a message
in a bottle. Take your
selfie to the next level by
going full Droste Effect
and mess with your
friends’ minds.
Available from: iTunes app
Store, Google play Store.
Price: Free n

CamERa+

a
lthough Camera+ wasn’t specifically
designed for capturing selfies, it remains
one of the premiere camera app for iOS. The
software gives you a wider range of exposure controls
and a slew of advanced settings, such as those for
applying a continuous flash, 6x digital zoom, and a
timer function. Moreover, there’s enough variation
between the preset filters, borders, and scenes
modes to appease even the most fickle of high-school
teenagers.
Available from: iTunes app Store, Google play Store.
Price: $3n

108 | april 2017 MYMOBILE

 Specialfeature
faCEtunE

Software
t
he aptly-titled FaceTune
gives you the means to
quickly retouch your self
portraits, letting you whiten your
teeth, remove red-eye, colour
grey hairs, and refine your jaw
line in addition to a plethora of
other tasks. The app can also
blur the background to place you
in focus, and if you happened to
just roll out of bed, you can use
it to apply eye shadow, lipstick,
and other makeup. Want even
more editing tools? Check out
FaceTune’s new sibling app,
Enlight, which offers face-
beautifying adjustments along
with photoshop-like editing.
Available from: iTunes app Store,
Google play Store.
Price: $4 n

Photo
EdItoR bY
aVIaRY

P
hoto Editor by aviary
basically falls between
Camera+ and FaceTune. it
offers a host of solid after-effects
for tweaking your selfies within
a streamlined interface, letting
you stylize your photos with
an abundance of purchasable
filters and content. Best of all,
it conveniently houses tools
for whitening your teeth and
eliminating unwanted blemishes,
along with options for adding
captions and turning your vain-
ish selfies into memes.
Available from: iTunes app Store,
Google play Store.
Price: Free n

ramesh@mymobile.co.in

www.mymobileindia.com april 2017 | 109

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MY GUIDE
While My Mobile tries to ensure accuracy in the
pricing and features any discrepancies that may
emerge are beyond our control. Please check with
the retailer about features of the phone before
buying. Feel free to update us.
(Last updated on March 22, 2017)

Disclaimer :
The prices quoted in My Guide are the Best Buy
prices quoted by the respective companies,
ex-Delhi. The prices may vary on account of
promotional schemes or dealer discretion.

Devices featured in the

My Guide have been
segregated into
different categories
based on price and
colour-coded as:

Up to Rs. 2,499

Rs. 2,500 – Rs. 5,999

Rs. 6,000 – Rs. 9,999

Rs.10,000 – Rs. 14,999

Rs.15,000 – Rs. 19,999

Rs. 20,000 – Rs. 29,999

RS. 30,000 and above.

Tablets

Spreadtrum—ST
Intel Atom—IA
Qualcomm Snapdragon—QS
MediaTek—MT
MediaTek Helio—MTH
 MYGUIDE
MODELS UP TO RS. 2,499 UP TO RS. 2,499 UP TO RS. 2,499

PARAMETERS HITECH I-SMART ITEL

Model Pride 350 IS-102 IS-100L Selfie IS-209 IS-207 Klick IS-210 Smart Selfie it2180

Display (inches/res) 2.8/- 1.8/128 x 160 1.8/128 x 160 2.4/ 240 x 320 2.4/ 240 x 320 2.4/ 240 x 320 1.77/ 240 x 320

Dimension (mm) 131 x 58 x 10.2 112 x 48.5 x 13 112 x 46.5 x 13.5 118 x 51.7 x 9.9 122.5 x 52 x 15.6 127.5 x 53 x 14.2 114.5 x 49.3 x 14.2

Weight (grams) 82 70 70 70 100 110 -

Processor/RAM ST 6531DA/NA NA/No NA/No NA/No NA/No NA/No 260MHz/32Mb

Operating system Nucleus NA NA NA NA NA -

Storage/Expandable 32+32MB/- NA/8GB NA/8GB NA/16GB NA/16GB NA/16GB 32Mb/32GB

Digital Camera/ Digital Camera/
Rear/Front Camera 1.3 MP/NA Digital camera/No Digital camera/No Digital Camera 1.3 MP/No 0.08MP/0.08MP
Digital Camera
Battery (mAh) 1800 mAh 850 1,000 1,000 1,800 3,000 1,000

2G/3G/4G Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch - Oct, 2016 July, 2016 Sept, 2016 Sept, 2016 Aug, 2016 April, 2016

Price Rs. 1,549 730 780 1,299 1,110 1,380 949

UP TO RS. 2,499 UP TO RS. 2,499 UP TO RS. 2,499

MODELS

PARAMETERS ITEL LEPHONE ZIOX

Model Smart Power it5600 Smart Selfie it5231 K1 K1P L1 K3 Z 214i

Display (inches/res) 1.77/ 240 x 320 2.4/ 240 x 320 1.8 2 2 2 2.4/ 240 x 320

Dimension (mm) 116.6 x 50 x 15.8 124.5 x 54 x 11.4 112*46.5*13.9 123*51.5*13.5 123*51.8*14.9 121x51x12.1 124.2*53*11.3

Weight (grams) - - 64 76 102 80 89

Processor/RAM 260MHz/32Mb 360MHz/64Mb 312MHz /32MB 312MHz /32MB 312MHz /32MB 312MHz /32MB 312Mhz/32MB

Operating system - - NA NA NA NA MOCOR

Storage/Expandable 32MB/32GB 64MB/32GB 32MB / 32GB 32MB / 32GB 32MB / 32GB 32MB / 32GB NA/16GB
Digital Camera/
Rear/Front Camera 0.08MP 0.08MP/0.3MP Digital Camera Digital Camera Digital Camera Digital Camera Digital camera/No

Battery (mAh) 2500 1900 1000 1,450 2,500 1,450 1,400

2G/3G/4G Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No

Dual SIM Yes Yes YES YES YES YES Yes

Music Player/FM Yes/Yes Yes/Yes YES YES YES YES Yes/Yes-WFM

Launch April, 2016 May, 2016 August '2016 August '2016 OCTOBER' 2016 August '2016 June, 2016

Price Rs. 899 1,335 674 899 999 1,499 1,343

112 I APRIL 2017 MYMOBILE

 MYGUIDE
UP TO RS. 2,499 UP TO RS. 2,499 UP TO RS. 2,499
MODELS

PARAMETERS ZIOX
Model Z 13 Z X304 Z 33 Z 314 Z 23 Z 304 mini Z 38

Display (inches/res) 2.4/ 240 x 320 2.4/ 240 x 320 2.4/ 240 x 320 2.4/ 240 x 320 1.8/128 x 160 1.8/128 x 160 2.4/ 240 x 320

Dimension (mm) 124*52*12 125 x 53 x 14.4 125 x 52.5 x 13.6 121 x 52 x 13.45 113 x 49.6 x 14.95 111.2 x 46.5 x 14.2 125 x 53 x 13.6

Weight (grams) 79 98 98 89 86 73 89

Processor/RAM 312Mhz/32MB 312Mhz/32MB 312Mhz/32MB 312Mhz/32MB 312Mhz/32MB 312Mhz/32MB 312Mhz/32MB

Operating system MOCOR MOCOR MOCOR MOCOR MOCOR MOCOR MOCOR

Storage/Expandable NA/16GB NA/16GB NA/16GB NA/16GB NA/16GB NA/16GB NA/16GB

Rear/Front Camera Digital camera/No Digital camera/No Digital camera/No Digital camera/No Digital camera/No Digital camera/No Digital camera/No

Battery (mAh) 1,000 1,750 1,800 1,700 1,800 1,000 1,750

2G/3G/4G Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes-WFM Yes/Yes Yes/Yes-WFM Yes/Yes Yes/Yes-WFM Yes/Yes-WFM Yes/Yes-WFM

Launch May, 2016 April, 2016 May, 2016 July, 2016 Aug, 2016 Aug, 2016 Aug, 2016

Price Rs. 1,593 1,690 1,733 1,443 1,093 1,233 1,553

UP TO RS. 2,499 Rs. 2,500 – Rs. 5,999 Rs. 2,500 – Rs. 5,999
MODELS

PARAMETERS ZIOX HONOR HITECH IN-FOCUS INTEX

Model Z 39 Honor Bee Amaze S9 Air A8 Bingo 10 (M415) Bingo 21 (M 430) Aqua Fish

Display (inches/res) 2.4/ 240 x 320 4.5/ 854 x 480 4.5 /- 5.0/ 540 x 960 4.5/ 480 x 854 4.5/ 854 x 480 5/720x1280

Dimension (mm) 125 x 53 x 13.6 134.3 x 66.7 X 10 140 x 66.88 x 9.65 140.2 x 72.4 x 8.8 135.65 x 67.38 x 10.43 136.8 x 67 x 10.95 142.4x72x9.6

Weight (grams) 99 170 150 152 140 152 150

Processor/RAM 312Mhz/32MB ST SC 7732/1GB ST 7731/512MB ST 7731/1GB MT 6580A/1GB ST Shark/2GB Quad core/2GB

Operating system MOCOR Android OS, v4.4 5.1 Lollipop 5.2 Lollipop Android OS, 6.0 Android 5.1 Sailfish 2.0

Storage/Expandable NA/16GB 8GB/32GB 4GB/32GB 8GB/32GB 8GB/32GB 8GB/32GB 16GB/32GB

Rear/Front Camera Digital camera/No 8MP/2MP 5MP/2MP 8MP/2MP 5MP/5MP 8MP/5MP 8MP/2MP

Battery (mAh) 1,750 1,730 1,400 2,000 2,000 2,300 2500

2G/3G/4G Yes/No/No Yes/Yes/No Yes/Yes/No Yes/Yes/No Yes/Yes/No Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes-WFM Yes/Yes Yes/Yes Yes/Yes Yes/No Yes/No Yes/Yes

Launch July, 2016 May, 2015 - - April, 2016 March, 2016 February,2016

Price Rs. 1,503 4,999 2,999 4,999 4,399 5,499 5,499

www.mymobileindia.com APRIL 2017 I 113

 MYGUIDE
MODELS Rs. 2,500 – Rs. 5,999 Rs. 2,500 – Rs. 5,999 Rs. 2,500 – Rs. 5,999

PARAMETERS INTEX ITEL

Model Cloud Glory 4G Cloud String HD Aqua Classic 2 E4 Power Pro it1410 Wish it1507 Wish it1407

Display (inches/res) 4.5/ 480 x 854 5/ 720 x 1280 5/480/854 4/480/800 4/ 800 x 480 5/854 x 480 4/WVGA/TN

Dimension (mm) 134.2 x 68 x 9 144.5 x 72.5 x 8.7 145.2x72.6x10.9 124.1x64.2x9.8 124x64.7x12.2 144.4 x 73 x 8.5 125x64.3x10.9mm

Weight (grams) 120 150 136 - - -

Dual core, 1.3 Quad core, 1.2 Quad core, 1.2
Processor/RAM MT 6735M/ 1GB SC 9832A/ 1GB qcta-core/1GB quad-core/1GB GHz/512MB
GHz/512MB GHz/512MB
Operating system Android 6.0 Android 5.1 Android 6.0 Android 6.0 Android4.4 Android 5.1 Android 5.1

Storage/Expandable 8GB/ 32GB 8GB/ 32GB 8GB/32GB 8GB/32GB 8GB/32GB 8GB/32GB 8GB/32GB

Rear/Front Camera 5MP/2MP 8MP/2MP 5MP/2MP 2MP/2MP 2.0MP/0.3MP 5.0MP/2.0MP 2.0MP/0.3MP

Battery (mAh) 1,800 2,200 2200 1800 2,800 2,400 1500mAh, Li-ion

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/No Yes/Yes/yes Yes/Yes/No Yes/Yes/No Yes/Yes/No

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch June, 2016 May, 2016 May, 2016 April, 2016 April.2016

Price Rs. 3,999 5,599 4,600 3,333 3,339 5,063 2,989

Rs. 2,500 – Rs. 5,999 Rs. 2,500 – Rs. 5,999 Rs. 2,500 – Rs. 5,999
MODELS

PARAMETERS LEPHONE LYF MICROMAX

Model W2 W7 W7+ Flame 1 Wind 7i Canvas Juice 3 Q393 Canvas Spark 3

Display (inches/res) 4.5/ 854x480 5.0/ 854x480 5.0 /854x480 "4.5/854 x 480" 5/1280x720 5.0/720 x 1280 5.5/720x1280

Dimension (mm) 134.5x68x10.2 143.5x72.6x9.6 143.5x72x8. 132.6 x 66.2 x 9.3 143.5x72x8.7 NA -

Weight (grams) 126 162 148 138 156 NA -

1.5GHz, Quadcore/
Processor/RAM 1.5GHz,/ 1 GB 1.5GHz, / GB QS 210/1GB QS 210/1GB MT6580/2GB quad-core/1GB
1 GB

Operating system Android 5.1 Android 5.1 Android 5.1 Android 5.1 Android 6.0 Android 5.1 Android 5.1

Storage/Expandable 8 GB/ 32 GB 8 GB/ 32 GB 8 GB/ 32 GB 8GB/128GB 8GB/128GB 8GB/32GB 8GB/32GB

Rear/Front Camera 2 MP 5 MP / 2 MP 5 MP / 2 MP 5MP/5MP 8MP/5MP 8MP/2MP 8MP/5MP

Battery (mAh) 1,300 1,800 1,800 2,000 2,250 4,000 2,500

2G/3G/4G YES YES YES Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/No Yes/Yes/No

Dual SIM YES YES YES Yes Yes Yes Yes

Music Player/FM YES YES YES Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch OCTOBER' 2016 OCTOBER' 2016 OCTOBER' 2016 February, 2015 NA March, 2016

Price Rs. 4,699 5,399 5,999 5,499 4,999 4,171 4,848

114 I APRIL 2017 MYMOBILE

 MYGUIDE
Rs. 2,500 – Rs. 5,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999
MODELS

PARAMETERS MICROMAX VIDEOCON ASUS CELKON COOLPAD

Zenfone 2 Laser Zenfone C
Model Canvas Bolt Selfie Delite11 ZE550KL Zenfone Max ZC451CG Q550 Note 3 Lite

Display (inches/res) 4.5/854x480 5/1280x720 5.5/720 x 1280 5.5/ 720 x 1280 4.5/480 x 854 5.0/720 x 1280 5.0/720 x 1280

Dimension (mm) - 146.66X74.3X10.52 152.5 x 77.2 x 3.9 156 x 77.5 x 10.55 136.5 x 67 x 10.9 145.6 x 71.8 x 8 140.8 x 70.4 x 8.9

Weight (grams) - 151 170 202 150 149 141

Processor/RAM MTK6735/1GB Quad-core/1GB QS 410/2GB QS 615/ 2GB, 3GB IA Z2520/ 1GB Broadcom/2GB MT6735/3GB

Operating system Android 5.1 Android 6.0 Android 5.0 Android 6.0 Android 4.4 Android Kitkat 4.4.2 Android 5.1

Storage/Expandable 8GB/32GB 8GB/32GB 16GB/128GB 16GB/32GB, 64GB 8GB/64GB 16GB/32GB 16GB/32GB

Rear/Front Camera 5MP/5MP 5MP/2MP 13MP/5MP 13MP/5MP 5MP/0.3MP 8MP/2MP 13MP/5MP

Battery (mAh) 1,750 3,000 3,000 5,000 2,100 2,500 2,500

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/No Yes/Yes/No Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/No Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch May, 2016 NA August, 2015 May, 2016 January, 2015 2,014 January, 2016

Price Rs. 4,849 5,840 9,299 9,325/ 12,999 5,499 7,499 6,999

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999
MODELS

PARAMETERS COOLPAD GIONEE

Model Mega 2.5D Note 3 Plus Mega 3 Note 3 Note 3s Note 5 Lite NEW P7

Display (inches/res) 5.5/720x1280 5.5/1080x1920 5.5/1280x720 5.5/720 x 1280 5.5/1920x1080 5/1280X970 5.0/720x1280

Dimension (mm) 153x77x8 151.9 x 77 x 9.3 154.4x76.8x8.35 152 x 77 x 9 154.5x77x8.6 145.3X72.3X8.7 NA

Weight (grams) 141 168 171 150 167 148 NA

Processor/RAM Quad core/3GB MT6753/3GB octa-core/2GB MT6753/3GB octa-core/3GB MT6735/3GB Quad-core/2GB

Operating system Android 6.0 Android 5.1 Android 6.0 Android 5.1 Android6.0 Android6.0 Android 6.0

Storage/Expandable 16GB/32GB 16GB/64GB 16GB/64GB 16GB/64GB 32GB/32GB 16GB 16GB

Rear/Front Camera 8MP/8MP 13MP/5MP 8MP/8MP 13MP/5MP 13MP/5MP 13MP/8MP 8MP/5MP

Battery (mAh) 2,500 3,000 3,050 3,000 2,500 2,500 2,300

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes No Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/- Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch August, 2016 May, 2016 November,2016 October, 2015 November,2016 March, 2017 December,2016

Price Rs. 6,999 8,999 6,999 8,999 9,999 8,199 9,999

www.mymobileindia.com APRIL 2017 I 115

 MYGUIDE
MODELS RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999

PARAMETERS HONOR HITECH IN-FOCUS INTEX

Model Honor Holly 3 Honor Holly 2 Plus Air A9 M 350 (16GB) M680 M810 Aqua S7

Display (inches/res) 5.5/1920x1080 4.8/720 x 1280 5.0-inch, 720 x 1280 5.0/720 x 1280 5.5/720x1280 5.5/1080x1920 5/720x1280

Dimension (mm) NA 143.1 x 71.8 x 9.7 140.2 x 72.4 x 8.8 151 x 71.5 x 10.6 156 x 76.8 x 7.25 153.70 x 76.20 x 6.99 142.5x72.5x8.7

Weight (grams) NA 160 152 146 158 155 150

Processor/RAM Kirin 620/2GB MT6735P /2GB MT 3735M/2GB MT6732/2GB MT 6753/2GB QS 801/ 2GB Quad core/3GB

Operating system Android 6.0 Android 5.1.1 Android 5.1 Android 4.4.2 Android 5.1 Android 5.0 Android 6.0

Storage/Expandable 16GB/128GB 16GB/128GB 16GB/32GB 16GB/64GB 16GB/32GB 16GB/64GB 16GB/64GB

Rear/Front Camera 13MP/8MP 13MP/5MP 13MP/8MP 8MP/8MP 13MP/13MP 13MP/5MP 13MP/5MP

Battery (mAh) 3,100 4,000 3,500 2,500 2,600 2,600 3,200

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM NA Yes Yes Yes Yes No Yes

Music Player/FM NA Yes/- Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes

Launch October, 2016 February, 2016 - June, 2015 December, 2015 July, 2015 September, 2016

Price Rs. 9,999 8,499 6,999 6,999 8,999 9,999 9,499

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999
MODELS

PARAMETERS INTEX I-SMART ITEL

Model Aqua Secure Aqua View IS-57i IS-56i HD Mercury V6 Wish it1512 Power Pro it1553 Selfie Pro it1511

Display (inches/res) 4.5/ 480 x 854 5/ 720 x 1280 5.0-inch/480 x 854 5.0-inch/720 x 1280 5/FWVGA/TN 5.5) 5.0/1280 x 720

Dimension (mm) 133.5 x 66.5 x 9.4 124 x 64 x 10.3 146.72 x 72.85 x 8.73 143.54 x 71.55 x 8.52 143x72x8.65 138.5x69.5x9.8 138.5x69.5x9.8

Weight (grams) 130 146 155 170 - - -

Processor/RAM MTK6735M/ 1GB MTK6735P/ 1GB Quad Core/1 GB Quad Core/1 GB Quad core/1GB Quad core/1GB Quad core/1GB

Operating system Android 5.1 Android 5.1 Android 4.4.2 Android 4.4.2 Android 6.0 Android 5.1 Android 6.0

Storage/Expandable 8GB/ 32GB 16GB/ 32GB 8GB/64GB 8GB/64GB 8GB/32GB 16GB/32GB 8GB/32GB

Rear/Front Camera 5MP/ 2MP 8MP/5MP 8.0MP/3.2MP 8.0MP/3.2MP 5.0MP/2.0MP 8.0MP/2.0MP 8.0MP/2.0MP

Battery (mAh) 1,900 2,200 2,100 2,500 2,500 5,050 2,500

2G/3G/4G Yes/ Yes/ Yes Yes/Yes/Yes Yes/Yes/No Yes/Yes/No Yes/Yes/Yes Yes/Yes/No Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch May, 2016 June, 2016 September, 2016 September, 2015 June, 2016 June, 2016 April, 2016

Price Rs. 6,499 8,999 6,499 6,999 6,000 7,290 6,999

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MODELS

PARAMETERS LAVA LEECO LEPHONE LENOVO

Model Pixel V2 X10 X50+ Le 1s (Eco) W5 K5 Vibe P1m

Display (inches/res) 5.0/ 720 x 1280 5.0/ 720 x 1280 5.5/1280x720 5.5/1920 x 1080 5.0 /854x480 5/ 720 x 1280 5.0/720 x 1280

Dimension (mm) 141.6 x 70.8 x 7.6 142 x 70.8 x 7.9 155x71.8x8.85 74.2x151.1x7.6 143x70.8x8.6 142 x 71 x 7.99 141 x 71.8 x 9.3

Weight (grams) 128 133 155 179 161 142 148

Processor/RAM Quad Core/ 2GB Quad core /3GB quad-core/2GB MT Helio X10/3GB 1.5GHz,/ 1 GB QS 415/ 2GB MT6735P /2GB

Operating system Android 5.1 Android 5.1 Android 6.0 Android 5.0.2 Android 5.1 Android 5.1 Android 5.1

Storage/Expandable 16GB/32GB 16GB/32GB 32GB/32GB 32GB/32GB 8 GB/ 32 GB 16GB/ Yes 16GB/32GB

Rear/Front Camera 13MP/8MP 13MP/5MP 8MP/5MP 13MP/5MP 5 MP / 2 MP 13MP/ 5MP 8MP/5MP

Battery (mAh) 2,500 2,900 2,800 3,000 1,800 2,750 4,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/yes Yes/Yes/Yes YES Yes/ Yes/ Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes YES Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/- YES Yes/Yes Yes/Yes

Launch September, 2015 November, 2015 May,2016 OCTOBER' 2016 June, 2016 September, 2015

Price Rs. 8,499 9,999 9,199 9,999 6,599 6,999 7,499

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999
MODELS

PARAMETERS LENOVO LYF LG MICROMAX

Model K5 Plus K3 Note K6 Power Wind 5 K7 Canvas Unite 4 Canvas Amaze 2

Display (inches/res) 5.0/1080 x 1920 5.5/1080 x 1920 5/1920x1080 5/ 720 x 1280 5/ 480 x 854 5.0/ 1280 x 720 5/ 720 x 1280

Dimension (mm) 142 x 71 x 8.2 152.6 x 76.2 x 8 141.9x70.3x9.3 144.6 x 72.8 x 8.45 143.6 x 72.5 x 8.95 NA NA

Weight (grams) 142 150 145 137 NA NA

1.1GHz Quad Core/
Processor/RAM QS616/2GB MT6752 /2GB QS 430/3GB MT6735P/ 1GB 1.5GB MTK 6735P/1GB QS415/ 2GB

Operating system Android 5.1 Android 5.0 Android 6.0 Android 5.1 Android 5.0 Android 6.0 Android 5.0.2

Storage/Expandable 16GB/32GB 16GB/32GB 32GB/128GB 8GB/ 32GB 8GB/32GB 8GB/64GB 8GB/ 32GB

Rear/Front Camera 13MP/5MP 13MP/5MP 13MP/8MP 8MP/ 5MP 5MP/5MP 8MP/5MP 13MP/ 5MP

Battery (mAh) 2750 2,900 4,000 2,000 2,125 2,500 2,500

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/ Yes/ Yes Yes/Yes/Yes Yes/Yes/Yes Yes/ Yes/ Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/No Yes/No Yes/Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch April, 2016 March, 2015 November,2016 June, 2016 January, 2016 June, 2016 June, 2016

Price Rs. 8,499 9,999 9,999 6,599 8,690 6,999 7,499

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PARAMETERS MICROMAX MOTOROLA PANASONIC

Model Canvas XP 4G Canvas 5 Canvas Unite 4 Pro Canvas Sliver 5 Moto G4 Play Moto E3 Power Eluga Tapp

Display (inches/res) 5.0/720 x 1280 5.2/1080 x 1920 5.0/ 1280 x 720 4.8/720 x 1280 5/720x1280 5/1280x720 5/1280x720

Dimension (mm) NA NA NA 5.1mm thick 144.4x72x9.9 148.3x71.6x9.55 142x70x8.6

Weight (grams) NA NA NA 97 137 153 138

Processor/RAM MT6735P/3GB MT6753/3GB Quad core/ 2GB QS 410 /2GB QS 410/2GB MTK6735P/2GB MTK6737V/2GB

Operating system Android 5.1 Android 5.1 Android 5.1 Android 5.0.2 Android 6.0 Android 6.0 Android 5.1

Storage/Expandable 16GB/32GB 16GB/64GB 16GB/32GB 16GB/No 16GB/128GB 16GB/32GB 16GB/32GB

Rear/Front Camera 8MP/2MP 13MP/5MP 8MP/5MP 8MP/5MP 8MP/5MP 8MP/5MP 8MP/5MP

Battery (mAh) 2,000 2,900 3,900 2,000 2,800 3,500 2,800

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes No Yes Yes Yes

Music Player/FM Yes/- Yes/Yes Yes/Yes Yes/Yes Yes/No Yes/Yes Yes/Yes

Launch May, 2016 November, 2015 June, 2016 2,015 September, 2016 September, 2016

Price Rs. 7,499 9,999 7,499 8,387 8,999 7,999 8,189

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999
MODELS

PARAMETERS SAMSUNG TCL

Model Galaxy J1 4G Galaxy On5 Galaxy On 5 Pro Galaxy J2 (2016) Galaxy J2 Pro (2016) TCL 560 TCL 562

Display (inches/res) 4.3/480x800 5.0/720 x 1280 5.0/ 1280 x 720 5.0/ 1280 x 720 5/720x1280 5.5/ 1280x720 5.5/1920x1080

Dimension (mm) 129x68.2x8.9 142.3 x 72.1 x 8.5 142.3 x 72.1 x 8.5 142.4 x 71.1 x 8.0 142.4x71.1x8 NA 152x77x8

Weight (grams) 131 149 149 138 138 156 150

Processor/RAM Quad-core/1GB Quad-core/1.5GB Quad core/ 2GB Quad core/ 1.5GB Quad core/2GB QS 210/2GB MT6755M/3GB

Operating system Android 4.4 KitKat Android 5.1 Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 6.0

Storage/Expandable 4GB/256GB 8GB/128GB 16GB/128GB 8GB/128GB 16GB/128GB 16GB/32GB 32GB/64GB

Rear/Front Camera 5MP/2MP 8MP/5MP 8MP/5MP 8MP/5MP 8MP/5MP 8MP/5MP 13MP/5MP

Battery (mAh) 2,050 2,600 2,600 2,600 2,600 2,500 2,960

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/No Yes/No Yes/Yes Yes/No Yes/Yes

Launch Januray 2017 October, 2015 July, 2016 July, 2016 July,2016 July, 2016 July,2016

Price Rs. 6,890 7,490 7,990 9,750 9,490 6,999 9,999

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RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999
MODELS

PARAMETERS XIAOMI VIDEOCON

Model Redmi 2 Prime Redmi 3S/ 3s Prime Redmi Note Prime Redmi Note 3 Redmi 3s Plus Redemi Note 4 Graphite2

Display (inches/res) 4.7/720 x 1280 5/ 1280X720 5.5/720 x 1280 5.5/1080 x 1920 5/1280x720 5.5/1080X1920 4.5/1280x720

Dimension (mm) 134.00 x 67.20 x 9.4 139.4 X 69.7 X 8.5 154 x 78.7 x 9.45 150 x 76 x 8.65 139.3x69.6x8.5 151X76X8.3 137.55X70.28X10

Weight (grams) 133 144 185 164 144 165 129

Processor/RAM QS 410/2GB QS 430/ 2GB, 3GB QS 410/2GB QS 650/2GB,3GB QS 430/2GB QS625/2GB,3GB,4GB Quad-core/1GB

Operating system Android 4.4 Android 6.0 Android 4.4 Android 5.0.2 Android 6.0 Android 6.0 Android 6.0

Storage/Expandable 16GB/32GB 16GB, 32GB/128GB 16GB/32GB 16GB,32GB/32GB 32GB/128GB 32GB/64GB 8GB/64GB

Rear/Front Camera 8MP/2MP 13MP/5MP 13MP/5MP 16MP/5MP 13MP/5MP 13MP/5MP 5MP/2MP

Battery (mAh) 2,200 4,100 3,100 4,000 4000/4100 4,100 2,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes No Yes Yes Yes (Hybrid) Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/- Yes/Yes Yes/Yees Yes/Yes

Launch August, 2015 August, 2016 December, 2015 March, 2016 October,2016 January, 2017 NA

Price Rs. 6,999 6,999/ 8,999 7,999 9,999/ 11,999 9,499 9,999 6,299

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999
MODELS

PARAMETERS VIDEOCON YU
Model Graphite1 Delite21 Krypton3 Ultra30 Ultra50 Yunique Yuphoria

Display (inches/res) 4.5/1280x720 5/1280x720 5/1280x720 5/1920X1080 5/1920X1080 4.7/720x1280 5.0/720x1280

Dimension (mm) 136.76X69X10 146.66X74.3X10.52 144.5X73.14X9.74 144.31X73X10 148.24X72.56X11.44 134.5 x 67.5 x 8.3 142.4 x 73 x 8.2-9.35

Weight (grams) 127 151 153 153 186 128 143

Processor/RAM Quad-core/1GB Quad-core/2GB Quad-core/2GB Quad-core/3GB Quad-core/3GB QS 410 / 1GB Quad core / 2GB

Operating system Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 5.1. Android 5.1.1

Storage/Expandable 8GB/64GB 16GB/32GB 16GB/32GB 32GB/64GB 32GB/64GB 8GB/32GB 16GB/32GB

Rear/Front Camera 5MP/2MP 8MP/2MP 13MP/5MP 13MP/5MP 13MP/5MP 8MP/2MP 8MP/5MP

Battery (mAh) 2,000 3,000 3,000 4,000 3,000 2,000 2,230

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch NA NA NA NA NA September, 2015 May, 2015

Price Rs. 6,499 7,200 7,999 9,990 9,990 6,300 6,499

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MODELS RS. 6,000 – RS. 9,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999

PARAMETERS ZEN ZOPO ZTE ASUS

ZenFone 2 Zenfone 3
Model Cinemax 3 ZP331 Blade V6 (2GB/4GB)
Zenfone Selfie Zenfone 3 lazer Max(ZC520TL)

Display (inches/res) 5.5/720x1280 4.5/ 854 x 480 5/ 1280 x 720 5.5/ 1080 x 1920 5.5/1080 x 1920 5.5/1920x1080 5.2/1280x720

Dimension (mm) 133 x 65.7 x 8.5 142X69.5X6.8 152.5 x 77.2 x 10.9 156.5 x 77.2 x 10.8 149x76x7.9 149x73.7x8.55

Weight (grams) August,2016 113 122 170 170 148

Processor/RAM Quad core/2GB Quad core/1GB MTK 6735/2GB IA Z3560 /2GB QS615 /2GB,3GB QS 430.4GB Quad-core/3GB

Operating system Android 5.1 Android 5.1 Android 5.1 Android 5.0 Android 5.0 Android 6.0 Android 6.0

Storage/Expandable 16GB/32GB 8 GB/64 GB 16GB/128GB 16GB,32GB/128GB 16GB,32GB/128GB 32GB/128GB 32GB/32GB

Rear/Front Camera 5MP/3.2MP 5 MP/2 MP 13MP/5MP 13MP/5MP 13MP/13MP 13MP/8MP 13MP/5MP

Battery (mAh) 2,900 1,700 2,500 3,000 3,000 3,000 4,100

2G/3G/4G Yes/Yes/No Yes/Yes/No Yes/Yes/No Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/- Yes/- Yes/Yes/Yes Yes/No

Launch August, 2016 - July, 2016 March, 2015 August, 2015 October,2016 November,2016

Price Rs. 6,999 7,500 9,999 13,999, 18,999 10,999/ 16,999 18,999 12,999

RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999
MODELS

PARAMETERS ASUS COOLPAD GIONEE HONOR

ZenFone 3 Max
Model (ZC520TL) NEW Coolpad Note 5 Cool 1 F 103 Pro Marathon M5 Lite Honor 5C Honor 5X

Display (inches/res) 5.2/1280X720 5.5/1920x1080 5.50/1080x1920 5.0/ 1280 x 720 5.0/720 x 1280 5.2/ 1920 x 1080 5.5/ 1080 x 1920

Dimension (mm) 149x73.7x8.55 NA 152.00 x 74.80 x 8.20 145.3 x 70.5 x 8.5 143 x 69.9 x 8.5 147.1 x 73.8 x 8.3 151.3 x 76.3 x 8.15

Weight (grams) NA 173 142 182 156 158

Processor/RAM Octa-core/3GB QS 617/4GB 1.4GHz octa-core Quad core/ 3GB Quad Core/3GB Kirin 650/ 2GB QS 616 /2GB

Operating system Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 5.1 Android 6.0 Android 5.1.1

Storage/Expandable 32GB2TB 32GB/64GB 32GB 16GB/128GB 32GB/128GB 16GB/128GB 16GB/128GB

Rear/Front Camera 13MP/8MP 13MP/8MP 13MP/8MP 13MP/5MP 8MP/5MP 13MP/8MP 13MP/5MP

Battery (mAh) 5,000 4,010 4,000 2,400 4,000 3,000 3,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes No Yes Yes Yes Yes

Music Player/FM Yes/No Yes/Yes Yes/No Yes/No Yes/Yes Yes/No Yes/-

Launch feb 20917 October, 2016 January, 2017 July, 2016 December, 2015 June, 2016 January, 2016

Price Rs. 14,999 10,999 13,999 11,999 13,000 10,999 12,999

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RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999
MODELS

PARAMETERS HONOR HTC INFOCUS LAVA LEECO LENOVO

Model 6X Desire 630 Epic 1 V5 Le 1S Le 2 Phab 2

Display (inches/res) 5.5/1080X1920 5.0/ 1280 x 720 5.5/1920x1080 5.5/720x1280 5.5/1080x1920 5.5/ 1920 x 1080 6.4/1920x1080

Dimension (mm) 150.9X76.2X8.2 146.9 x 70.9 x 8.3 153x76x8.4 151.9 x 94.7 x 8.3 151.9 x 74.2 x 7.6 151.1 x 74.2 x 7.7 175x89.5x6.89

Weight (grams) 162 140 153 169 153 225

Processor/RAM Kirin 655 QS 400/2GB Decca-core/3GB Quad core/3GB "MT H X10/3GB" QS 652/ 3GB MTK8735/3GB

Operating system Android 6.0 Android 6.0 Android 6.0 Android 5.1 Android 5.1 Android 6.0 Android 6.0

Storage/Expandable 32GB/64GB 16GB/2TB 32GB/128GB 16GB/32GB 32GB/No 32GB/No 32GB/128GB

Rear/Front Camera 12 and 2MP/8MP 13MP/5MP 16MP/8MP 13MP/8MP 13MP/5MP 16MP/8MP 13MP/5MP

Battery (mAh) 3,340 2,200 3,000 3,000 3,000 3,000 4,050

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/yes

Dual SIM Yes Yes Yes Yes/Yes Yes Yes Yes

Music Player/FM Yes/No Yes/No Yes/Yes Yes Yes/No Yes/No Yes/Yes

Launch Jnauray 2017 February, 2016 November,2016 January, 2016 January, 2016 June, 2016 December,2016

Price Rs. 12,999 14,990 12,999 11,299 10,999 11,999 11,999

RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999
MODELS

PARAMETERS LENOVO LYF

Model Vibe K4 Note Vibe S1 Phab Plus Vibe K5 Note Phab 2 Plus Water 7 F1

Display (inches/res) 5.5/1080x1920 5.0/1080x1920 6.8/1080 x 1920 5.5/1920x1080 6.4/1920x1080 5.5/ 1080 x 1920 5.5/1920x1080

Dimension (mm) 153.67 X 76.45 X 9.14 143.3 x 70.8 x 7.8 186.6 x 96.6 x 7.6 152x75.7x8.49 174x88x5.5 155.3 x 77.2 x 8.55 155.5x77.6x7.9

Weight (grams) 158 132 229 165 218 160 153

Processor/RAM MT 6753/3GB MT6752/3GB QS 615 /2GB Helio P10/4GB MT/3GB QS 615/ 2GB QS 617/3GB

Operating system Android 5.1. Android 5.0 Android 5.0 Android 6.0 Android 6.0 Android 5.1 Android 6.0

Storage/Expandable 16GB/128GB 32GB/128GB 32GB/64GB 32GB/128GB 32GB/128GB 16GB/128GB 32GB/128GB

Rear/Front Camera 13MP/5MP 13MP/8 MP + 2 MP 13MP/5MP 13MP.8MP 13MP,13MP/8MP 13MP/5MP 16MP/8MP

Battery (mAh) 3,300 2,420 3,500 3,500 4,050 3,000 3,200

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes/Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes Yes/Yes Yes/- Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch January, 2016 November, 2015 October, 2015 Jaunuary,2016 November,2016 June, 2016 October,2016

Price Rs. 11,999 12,999 14,999 13,499 14,999 12,999 13,099

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MODELS RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999

PARAMETERS LG MICROMAX MOTOROLA

Moto G Turbo
Model K 10 X Screen G4 Stylus Canvas 6 Canvas 6 Pro Edition Moto G4

Display (inches/res) 5.3/ 1280 x 720 4.93/ 1280x720 5.7/ 720 x 1280 5.5/1920 x 1080 5.5/1920 x 1080 5.0/720 x 1280 5.5/ 1920 x 1080

Dimension (mm) 146.6x74.8x8.8 142.6 x 71.8 x 7.1 154.4 x 79.2 x 9.4 - - 142.1 x 72.4 x 11.6 153 x 76.6 x 7.9

Weight (grams) 140 120 163 - - 155 155

Processor/RAM QS 410/2GB QS 410/2GB QS 400 /1GB MT6753/3GB Helio x10/4GB QS 615 /2GB QS 617/2GB

Operating system Android 5.0 Android 6.0 Android 5.0 Android 5.1 Android 5.1 Android 5.1.1 Android 6.0.1

Storage/Expandable 16GB/32GB 16GB/128GB 16GB/32GB 32GB/128GB Yes/Yes 16GB/32GB 16GB/128GB

Rear/Front Camera 13MP/5MP 13MP/8MP 13MP/5MP 13MP/8MP 13MP/5MP 13MP/5MP 13MP/5MP

Battery (mAh) 2,300 2,300 3,000 3,000 3,000 2,470 3,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/- Yes/Yes Yes/Yes Yes/No Yes/No

Launch January, 2016 July, 2016 May, 2015 May, 2016 May, 2016 2,015 May, 2016

Price Rs. 12,999 12,990 13,869 13,999 13,999 9,999 12,499

RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999
MODELS

PARAMETERS MOTOROLA NUBIA PANASONIC

Model Moto G4 Plus G5 Plus NEW Z11 Mini N1 Eluga Note Eluga Arc Eluga Pulse X NEW

Display (inches/res) 5.5/ 1920X1080 5.2/1980X1080 5/1920x1080 5.5/1920x1080 5.5/ 1920 x 1080 4.7/720x1280 5.5/1280X720

Dimension (mm) 153X76.6X9.8 153X76X9.6 141.4x70x8 150.9x79x8.9 146.00x74.50x8.10 139 x 67 x 8.10 139 x 67 x 8.10

Weight (grams) 155 155 138 190 142 130 152

Processor/RAM QS 617/2GB,3GB QS 625 Octa-core QS/3GB MTK P10/3GB Octa Core/3GB QS 410/2GB Quad-core/3GB

Operating system Android 6.1 Android 7.0 Android 5.1 Android 6.0 Android 6.0 Android 5.1 Android 6.0

Storage/Expandable 16GB, 32GB/128GB 16GB/32GB 32GB/200GB 32GB/128GB 32GB/32GB 16GB/32GB 16GB/128GB

Rear/Front Camera 16MP/5MP 12MP/5MP 16MP/8MP 13MP/13MP 16MP/5MP 8MP/5MP 13MP/5MP

Battery (mAh) 3,000 3,000 2,800 5,000 3,000 1,800 3,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/yes Yes/Yes/yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes yes yes Yes Yes Yes

Music Player/FM Yes Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes

Launch May,2016 March, 2017 October,2016 December,2016 July, 2016 April,2016 March, 2017

Price Rs. 13,499/ 14,999 14,999 12,999 11,999 13,290 12,490 10,990

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RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999
MODELS

PARAMETERS MOTOROLA SAMSUNG

Model Moto X (2nd Gen) Galaxy On7 Galaxy J5 Galaxy J Max Galaxy J5 (2016) Galaxy J7 J5 Prime

Display (inches/res) 5.2/1080 x 1920 5.5/1280 x 720 5.0/1280 x 720 7.0/ 1280 x 800 5.2/1280x720 5.5/720 x 1280 5/1080x720

Dimension (mm) 140.8 x 72.4 x 9.9 77.5x151.8x8.2 142.1 x 71.8 x 7.9 186.9 x 108.8 x 8.7 145.7 x 72.3 x 8.1 152.2 x 78.6 x 7.5 142.8x69.5x8.1

Weight (grams) 144 171 146 NA 158 171 143

Processor/RAM QS801 /2GB Quad-core/1.5GB Quad-core/1.5GB Quad core/1.5GB QS 410/2GB Octa Core/1.5GB Quad-core/2GB

Operating system Android 4.4.4 Android 5.1 Android 5.1 Android 5.1 Android 6.0 Android 5.1 Android 6.0

Storage/Expandable 16GB, 32GB/64GB 8GB/128GB 8GB/128GB 8GB/200GB 16GB/128GB 16GB/128GB 16GB/256GB

Rear/Front Camera 13MP/2MP 13MP/5MP 13MP/5MP 8MP/2MP 13MP/5MP 13MP/5MP 13MP/5MP

Battery (mAh) 2,300 3,000 2,600 4,000 3,100 3,000 2,400

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM No Yes Yes Yes Yes Yes No

Music Player/FM Yes/No Yes/Yes Yes/Yes Yes/No Yes/Yes Yes/Yes Yes/Yes

Launch 2,015 October, 2015 June, 2015 July, 2016 May, 2016 2,015 September,2016

Price Rs. 16✌999/ 17,999 11,990 11,390 13,400 13,990 14,250 14,790

RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999
MODELS

PARAMETERS SAMSUNG XIAOMI VIDEOCON VIVO

Model Galaxy On7 Pro Mi 4i Mi Max Cube3 Y51L Y55L Y55S NEW

Display (inches/res) 5.5/1280 x 720 5.0/1080 x 1920 6.44/1920x1080 5/1280x720 5.0/ 540x960 5.2/1280x720 5.2/1280x720

Dimension (mm) 151.8 x 77.5 x 8.2 138.1 x 69.6 x 7.8 173.1x88.3x7.5 144.5X73.14X9.74 143.80 x 71.70 x 7.52 147.9x72.9x7.5 147.9x72.9x7.5

Weight (grams) 171 130 203 152.5 157 142 142

Processor/RAM Quad core/ 2GB QS 615/2GB QS 650,652/3GB,4GB Quad-core/3GB QS 410/2GB QS 430/2GB QS 425/3GB

Operating system Android 6.0 Android 5.0 Android 6.0 Android 6.0 Android 5.0.2 Android 6.0 Android 6.0

Storage/Expandable 16GB/128GB 16GB,32GB/No 32GB,128GB/128GB 32GB/64GB 16GB/128GB 16GB/128GB 16GB/256GB

Rear/Front Camera 8MP/5MP 13MP/5MP 16MP/5MP 13MP/5MP 8MP/5MP 8MP/5MP 13MP/5MP

Battery (mAh) 3,000 3,120 4,850 3000 2,350 2,650 2,730

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/yes Yes/Yes/No Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/No Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/yes Yes

Launch July, 2016 April, 2015 June,2016 NA January, 2016 October,2016 March, 2017

Price Rs. 11,190 11,999/ 14,999 14,999 10,490 10,700 11,980 12,490

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MODELS RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999

PARAMETERS YU ZOPO ZUK

Yureka Plus
Model (YU5510A,YU5510 ) Yunicorn Yureka Note ZP350 ZP370 Hero 1 Z1

Display (inches/res) 5.5/1080x1920 5.5/(1080X1920) 6.0/1080 x 1920 5.0 / 1280 x 720 5.5/ 1280 x 720 5.0/1280 x 720 5.5/1920 x 1080

Dimension (mm) 155 x 78 x 9 153.3X75.4X8.5 - 145.9 x 71.4 x 8.5 153.8 x 77.1 x 9 146.1 x 70.6 x 8.65 155.7 x 77.3 x 8.9

Weight (grams) 154 172 - 137 167 136 175

Processor/RAM QS 615/2GB MT Helio P10/4GB MTK6753T/3GB Quad-core/1GB Ouad-core/1GB Quad-core/2GB QS 801/3GB

Operating system Android 4.4.4 Androis 5.1.1 Android 5.1.1 Android 5.1 Android 5.1 Android 5.1 Android 5.1.1

Storage/Expandable 16GB/32GB 32GB/128GB 16GB/Yes 8GB/64GB 8GB/64GB 16 GB/64 GB 64GB/No

Rear/Front Camera 13MP/5MP 13MP/5MP 13MP/8MP 8.0MP/2.0MP 8.0MP/2.0MP 13.2 MP/5.0MP 13MP/8MP

Battery (mAh) 2,500 4,000 4,000 2,100 3,000 2,500 4,100

2G/3G/4G Yes/Yes/Yes yes/yes/yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/-

Launch July, 2015 May,2016 April, 2016 NA NA NA May, 2016

Price Rs. 8,999 12,999 13,499 10,000 11,000 14,500 13,499

RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999
MODELS

PARAMETERS ASUS CREO GIONEE HTC

Zenfone 2 Laser Zenfone 3 Max
Model ZE601KL
Mark 1 Marathon M5 S6 S6s Desire 728 LTE
(ZC553KL)
Display (inches/res) 6.0/ 1080 x 1920 5.5/1920x1080 5.5/ 1440x2560 5.5/ 720 x 1280 5.5/ 720 x 1280 5.5/1920x1080 5.5/ 720 x 1280

Dimension (mm) 164.6 x 84 x 10.6 151.4x76.24x8.3 155.4 x 76.1 x 8.7 152 x 76 x 8.6 151.9 x 74.6 x 6.9 154.5x75.6x8.15 157.9 x 77.8 x 7.8

Weight (grams) 190 175 190 211 147 166 153

1.3GHZ OCTA
Processor/RAM QS 616/3GB QS 430/3GB Helio X10 /3GB MT6735/3GB MT6753T /3GB CORE/3GB
MT6753/2GB

Operating system Android 5.0 Android 6.0 Android 5.1.1 Android 5.1 Android 5.1.1 Android 6.0 Android 5.1.1

Storage/Expandable 32GB/128GB 32GB/128GB 32GB/- 32GB/128GB 32GB/128GB 32gb/128gb 16GB/200GB

Rear/Front Camera 13MP/5MP 16MP/8MP 21MP/8MP 13MP/5MP 13MP/5MP 13MP/8MP 13MP/5MP

Battery (mAh) 3,000 4,100 3,100 6,020 3,150 3,159 2,800

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/No Yes/No Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch December, 2015 November,2016 April,2016 November,2015 November, 2015 August,2016 November, 2015

Price Rs. 16,499 17,999 19,999 17,500 19,999 17, 999 15,500

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RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999
MODELS

PARAMETERS HTC LENOVO

Model Desire 828 Desire 825 HTC 10 Lifestyle Vibe P1 Vibe Shot Vibe X3 Z2 Plus

Display (inches/res) 5.5/720 x 1280 5.5/ 1280 x 720 5.5/1920x1080 5.5/1080x1920 5.0/1080 x 1920 5.5/1080x1920 5/1920x1080

Dimension (mm) 157.9 x 77.8 x 7.89 156.9 x 76.9 x 7.4 156.9x76.9x7.7 152.9 x 75.6 x 9.9 142.7 x 70 x 7.6 154 x 76.5 x 9.3 140.2x60x6.2

Weight (grams) 148 155 155 187 145 175 150

Processor/RAM MT6753/1.5GB QS 400/2GB QS 400/3GB QS615 /2GB QS 615/3GB QS 808 /3GB QS 820/3GB,4GB

Operating system Android 5.1 Android 6.0 Android 6.0 Android 5.1 Android 5.1 Android 5.1 Android 6.0

Storage/Expandable 16GB/2TB 16GB/2TB 32GB/2TB 32GB/128GB 32GB/128GB 32GB/128GB 32GB,64GB/128GB

Rear/Front Camera 13MP/5MP 13MP/5MP 13MP/5MP 13MP/5MP 16MP/8MP 21MP/8MP 13MP/8MP

Battery (mAh) 2,800 2,700 2,700 5,000 3,000 3,500 3,500

2G/3G/4G Yes/Yes/No Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/No Yes/Yes Yes/Yes Yes/Yes Yes/- Yes/Yes

Launch November, 2015 February, 2016 September,2016 October, 2015 June, 2015 December, 2015 September,2016

Price Rs. 18,700 14,490 15,990 15,499 18,500 19,999 19,999

RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999
MODELS

PARAMETERS LYF MOTOROLA NEXTBIT OPPO SAMSUNG

Model Earth 1 Earth 2 Moto X Play Robin F1 S Galaxy J7 (2016) Galaxy On8

Display (inches/res) 5.5/1080x1920 5/1920x1080 5.5/1080 x 1920 5.2/ 1080 x 1920 5.5/1280x720 5.5/1280x720 5.5/1920x1080

Dimension (mm) 154 x 76.6 x 7.25 142x76x7.9 148 x 75 x 10.9 149 x 72 x 7 154 x 76 x 7.38 76 x 151 x 7.8 151.7x76x7.8

Weight (grams) 162.5. 140 169 NA 160 169 169

Processor/RAM QS 615/3GB QS 615/3GB QS615 /2GB QS 808/3GB MTK 6750/3GB Exynos 7870/2GB Octa-core/3GB

Operating system Android 5.1.1 Android 5.1 Android 5.1.1 Android 6.0 Android 5.1.1 Android 6.0 Android 6.0

Storage/Expandable 32GB/32GB 32GB/64GB 16GB,32GB/128GB 32GB/ 100GB 32GB/128GB 16GB/128GB 16GB/128GB

Rear/Front Camera 13MP + 2MP/5MP 13MP/13MP 21MP/5MP 13MP/5MP 13MP/16MP 13MP/5MP 13MP/5MP

Battery (mAh) 3,500 2500 3,630 2,680 3,075 3,300 3,300

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/yes/Yes

Dual SIM Yes Yes No No Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/No Yes/No Yes/No Yes/Yes Yes/yes

Launch January, 2016 Sept, 2015 May, 2016 August, 2016 May, 2016 September,2016

Price Rs. 19,499 19,999 16,999/ 17,999 19,999 17,990 15,990 15,900

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MODELS RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999 RS. 20,000 – RS. 29,999

PARAMETERS SAMSUNG VIVO ZOPO APPLE

Model On Nxt J7 Prime V3 V5 SPEED 7 SPEED 7 PLUS iPhone 5S

Display (inches/res) 5.5/1920x1080 5.5/1920x1080 5.0/1280×720 5.5/1280x720 5.0/1920 x 1080 5.5/ 1920 x 1080 4.0/640 x 1136

Dimension (mm) 151.7x75x8 151.7x75x8 143.6 x 71 x 7.5 153.8x75.5x7.55 153.6 x 76.5 x 8.8 153.6 x 76.5 x 8.8 123.8 x 58.6 x 7.6

Weight (grams) 167 167 138 154 164 164 112

Processor/RAM Octa-core/3GB Octa-core/3GB QS 616/3GB octa-core/4GB Octa-core/3GB Octa-core /3GB Dual-core/1GB

Operating system Android 6.0 Android 6.0 Android 5.1 Android 6.0 Android 5.1 Android 5.1 iOS 9.2.1

Storage/Expandable 32GB/256GB 16MP/256GB 32GB/128GB 32GB/128GB 16 GB/64 GB 16 GB/64 GB 16GB,32GB,64GB/No

Rear/Front Camera 13MP/8MP 13MP/8MP 13MP/8MP 13MP/20MP 13 MP/5.0MP 13 MP/5.0MP 8MP/1.2MP

Battery (mAh) 3,300 3,300 2,550 3,000 2,500 3,000 1,560

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes No

Music Player/FM Yes/Yes Yes/Yes Yes/- Yes/Yes Yes/Yes Yes/Yes Yes/No

Launch October,2016 September,2016 May, 2016 November,2016 NA NA September, 2013

Price Rs. 18,490 18,790 17,980 18,288 15,500 17,500 23,000 onwards

RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999
MODELS

PARAMETERS ASUS BLACKBERRY COOLPAD GIONEE HONOR

Model Zenfone 3 Zenfone 3 Ultra DTEK 50 Max M5 Plus S6 Pro 8

Display (inches/res) 5.2,5.5/(1920x1080) 6.8/(1920x1080) 5.2/1920x1080 5.5/1920x1080 6.0/1920 x 1080 5.5/1920x1080 5.2/1920x1080

Dimension (mm) 146.87x 73.98 x 7.69 186.4 x 93.9 x 6.8 147x72.5x7.4 152x75.5x7.6 - 153x75.3x7.6 145.5x71x7.45

Weight (grams) 144 233 135 170 210.8g 170 153

Processor/RAM QS 625/3GB,4GB QS 652/4GB QS 617/3GB QS 617/4GB Octa Core/3GB octa-core/4GB Kirin 950/4GB

Operating system Android 6.0 Android 6.0 Android 6.0 Android 5.1 Android 5.1 Android 6.0 Android 6.0

Storage/Expandable 32GB,64GB/2TB 64GB/128GB 16GB/2TB 64GB/128GB 64GB/128GB 64GB/256GB 32GB/128GB

Rear/Front Camera 16MP/8MP 23MP/8MP 13MP/8MP 13MP/5MP 13MP/5MP 13MP/8MP 12MP,12MP/8MP

Battery (mAh) 1 4,600 3000 2,800 5,020 3,130 2,900

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes yes/yes/yes Yes/Yes/Yes Yes/Yes/yes Yes/Yes/Yes

Dual SIM Yes Yes No yes Yes Yes No

Music Player/FM Yes Yes Yes/Yes yes Yes/Yes Yes/Yes Yes/No

Launch August,2016 August, 2016 November,2016 May, 2016 May, 2016 October,2016 October, 2016

Price Rs. 21,999/ 27,999 29,999 21,990 24,999 27,000 21,130 29,000

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RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999
MODELS

PARAMETERS HONOR HTC LEECO LG

Model 7 X9 Desire 10 Pro Max 2 Stylus 2 Stylus 2 Plus Nexus 5X

Display (inches/res) 5.2/1080 x 1920 5.5/ 1080 x 1920 5.5/1920x1080 5.7/(2560X1440) 5.7/1280X720 5.7/ 1920 x 1080 5.2/ 1080 x 1920

Dimension (mm) 143.2 x 71.9 x 8.5 153.9 x 75.9 x 7.99 156.5x76x7.86 156.8 x 77.6 x 7.99 155 x 79.6 x 7.4 155 X 79.6 X 7.4 147 x 72.6 x 7.9

Weight (grams) 157 170 165 185 145 146 136

Processor/RAM HS Kirin 935/3GB MT H X10/ 3GB Helio P10/4GB QS 820/4GB, 6GB Quad Core /2GB Octa Core/3GB QS 808/2GB

Operating system Android 5.0 Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 6.0

Storage/Expandable 16GB/128GB 32GB/2TB 64GB/2TB 32GB, 64GB 16GB/2TB 32GB/2TB 16GB,32GB/No

Rear/Front Camera 20MP/8MP 13MP/5MP 20MP/13MP 21MP/8MP 13MP/8MP 16MP/8MP 12.3MP/5MP

Battery (mAh) 3,100 3,000 3000 3,100 3,000 3,000 2,700

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/yes yes/yes/yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes yes Yes Yes No

Music Player/FM Yes/Yes Yes/No Yes/Yes yes Yes Yes/Yes Yes/No

Launch July, 2015 May, 2016 November,2016 June,2016 May,2016 July, 2016 October, 2015

Price Rs. 22,999 25,990 26,490 22,999/ 29,999 20,500 24,000 24,490/30,645

RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999
MODELS

PARAMETERS MOTOROLA NUBIA ONEPLUS SAMSUNG

Model Moto X Style Moto Z Play Z11 2 3 3T Galaxy A7

Display (inches/res) 5.7/ 1440 x 2560 5.5/1920x1080 5.5/1920z1080 5.5/1080p 5.5/1920x1080 5.5/1920x1080 5.5/1080 x 1920

Dimension (mm) 153.9 x 76.2 x 11.06 156.4x76.4x6.99 151.8x72.3x7.5 151.8x74.9x9.85 152.7X74.7X7.35 152.7x74.5x7.35 151 x 76.2 x 6.3

Weight (grams) 179 165 162 175 158 158 141

Processor/RAM QS 808/3GB QS 625/3GB QS 820/6GB QS 810/3GB&4GB QS 820/6GB QS 821/6GB Octa Core/2GB

Operating system Android 6.0 Android 6.0 Android 6.0 Android 5.1 Android 6.1 Android 6.0 Android 5.0.2

Storage/Expandable 16GB,32GB/128GB 32GB/2TB 64GB/2TB 64GB 64GB 64GB 16GB/64GB

Rear/Front Camera 21MP/5MP 16MP/5MP 16MP/8MP 13MP/5MP 16MP/8MP 16MP/16MP 13MP/5MP

Battery (mAh) 3,000 3,510 3000 3,300 3,000 3400 2,600

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM No Yes Yes Yes Yes No Yes

Music Player/FM Yes/No Yes/Yes Yes/Yes Yes/No Yes/No Yes/Yes Yes/Yes

Launch September, 2015 October,2016 December,2016 July, 2015 June, 2016 December.2016 February, 2015

Price Rs. 26,999/ 28,999 24,999 29,999 22,999 27,999 29,999 22,900

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MODELS RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999

PARAMETERS SAMSUNG SMARTRON SONY

Model Galaxy A5 (2016) Galaxy A7 (2016) Galaxy A5/A7 (2017) NEW t phone Xperia C4 NEW Xperia XA Xperia Z3+

Display (inches/res) 5.2/1080 x 1920 5.5/ 1080 x 1920 5.2/5.5/1080X1920 5.5/1920x1080 5.5/1080 x 1920 5.0/1280 x 720 5.2/ 1080 x 1920
144.8 x 71 x
Dimension (mm) 144.8 x 71 x 7.3 151.5 x 74.1 x 7.3
7.3/151.5X74.1X7.3
158.2x78.2x6.98 150.3 x 77.4 x 7.9 143.6 x 66.8 x 7.9 146.3 x 71.9 x 6.9

Weight (grams) 153 169 157/I86 149 147 137 144

Processor/RAM Octa Core/2GB Octa Core/3GB Octa Core/2GB/3GB QS 810/4GB MT6752/2GB MTK H P10/2GB QS 810 /3GB

Operating system Android 5.1.1 Android 5.1.1 Android 6.0 Android 6.0 Android 5.0 Android 6.0 Android 5.0

Storage/Expandable 16GB/128GB 16GB/128GB 32GB/256GB 64GB/128GB 16GB/200GB 16GB/200GB 32GB/128GB

Rear/Front Camera 13MP/5MP 13MP/5MP 16MP/16MP/16MP/16MP 13MP/4MP 13MP/5MP 13MP/5MP 20.7MP/5MP

Battery (mAh) 2,900 3,300 3000/3600 3,000 2,600 2,300 2,930

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/yYes Yes/Yes Yes/No Yes/No

Launch April, 2016 December, 2015 March, 2017 July,2016 June, 2015 May, 2016 June, 2015

Price Rs. 21,900 25,900 28,990/33,490 22,999 20,800 20,990 26,990

RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999
MODELS

PARAMETERS SONY XIAOMI VIVO

Model Xperia C5 Ultra Dual Xperia M5 Dual Xperia XA Ultra Mi 5 X5 Pro V3 Max V5 Plus

Display (inches/res) 6.0/1080 x 1920 5/ 1080 x 1920 6/1920x1080 5.15/1080 x 1920 5.2/ 1080 x 1920 5.5/1080 x 1920 5.5/1080X1920

Dimension (mm) 164.2 x 79.6 x 8.2 145 x 72 x 7.6 164x79x8.4 144.5 x 69.2 x 7.25 147.9 x 73.5 x 6.4 153.9x77.1x7.58 152.6 x 74 x 7.3

Weight (grams) 187 143 202 129 151 168 159

Processor/RAM MTK6752/2GB MT H X10/3GB MT6755/3GB QS 820/3GB QS 615/2GB QS 652/4GB QS 652/4GB

Operating system Android 5.1 Android 5.1 Android 6.0 Android 6.0 Android 5.0 Android 5.1 Android 6.0

Storage/Expandable 16GB/200GB 16GB/200GB 16GB/200GB 32GB/No 16GB/128GB 32GB/128GB 64GB

Rear/Front Camera 13MP/13MP 21.5MP/13MP 21.5MP/16MP 16MP/4MP 13MP/8MP 13MP/8MP 12MP and 8MP/16 MP

Battery (mAh) 2,930 2,600 2,700 3,000 2,450 3,000 3,160

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/No Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch August, 2015 September, 2015 July,2016 April, 2016 June, 2015 April, 2016

Price Rs. 27,799 27,990 29,990 24,999 21,400 23,980 42,736/27,980

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RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE
MODELS

PARAMETERS APPLE
Model iPhone 6 iPhone 6Plus iPhone SE iPhone 6S iPhone 6S Plus iPhone 7 iPhone 7 Plus

Display (inches/res) 4.7/750 x 1334 5.5/1080 x 1920 4.0/640 x 1136 4.7/750 x 1334 5.5/1080 x 1920 4.7/1334x750 5.5/1920x1080

Dimension (mm) 138.1 x 67 x 6.9 158.1 x 77.8 x 7.1 123.8 x 58.6 x 7.6 138.3 x 67.1 x 7.1 158.2 x 77.9 x 7.3 138.3x67.1x7.1 158.2x77.9x7.3

Weight (grams) 129 172 113 143 192 138 188

Processor/RAM A8,M8/1GB A8,M8/1GB A9,M9/2GB A9,M9/2GB A9,M9/2GB A10 Fusion, M10/2GB A10Fusion, M10/3GB

Operating system iOS 9 iOS 9 iOS 9.3 iOS 9 iOS 9 iOS 10 iOS 10

Storage/Expandable 16GB,64GB/No 16GB,64GB/No 16GB,64GB/No 16GB,64GB,128GB/ No 16GB,64GB,128GB/ No 32GB/128GB/256GB 32GB/128GB/256GB

Rear/Front Camera 8MP/1.2MP 8MP/1.2MP 12MP/1.2MP 12MP/5MP 12MP/5MP 12MP/7MP 12MP,12MP/7MP

Battery (mAh) 1,810 2,915 1,614 1,715 2,750 1,960 2,900

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/yes/Yes Yes/Yes/Yes

Dual SIM No No No No No No No

Music Player/FM Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No

Launch September,2014 September,2014 March, 2016 September,2015 September,2015 October,2016 0ctober,2016

Price Rs. 27,990/45,990 48,500/57,000 30,990/44,000 43,000/ 58,000/ 67,000 53,000/68,000/77,000 55,000/65,000/80,000 72,000/82,000/92,000

RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE
MODELS

PARAMETERS ASUS BLACKBERRY GOOGLE HUAWEI

Model Zenfone Zoom Zenfone 3 Deluxe Priv DTEK 60 Pixel Pixel XL Nexus 6P

Display (inches/res) 5.5/1080 x 1920 5.7/(1920x1080) 5.4/1440 x 2560 5.5/2560x1440 5/1920x1080 5.5/2560x1440 5.7/1440 x 2560

Dimension (mm) 158.9 x 78.8 x 11.95 156.4x74.4x7.5 147 x 77.2 x 9.4 153.9x75.4x7 143.8x69.5x8.5 154.7x75.7x8.5 159.3 x 77.8 x 7.3

Weight (grams) 185 172 192 165 178

Processor/RAM IA Z3590/4GB QS 820,821/6GB QS 808/3GB QS 820/4GB QS 821/4GB QS 821/4GB QS810 /3GB

Operating system Android 5.0 Android 6.0 Android 5.1 Android 6.0 Android 7.1 Android 7.1 Android 6.0

Storage/Expandable 128GB/ 128GB 256GB/128GB 32GB/2TB 32GB/2TB 32GB,128GB/ No 32GB,128GB/ No 32GB,64GB/No

Rear/Front Camera 13MP/5MP 23MP/8MP 18MP/2MP 21MP/8MP 12.3MP/8MP 12.3MP/8MP 12.3MP/8MP

Battery (mAh) 3,000 3,000 3,410 2,610 2,770 3,450 3,450

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes No No No No No

Music Player/FM Yes/No Yes Yes/No Yes/No Yes/Yes Yes/Yes Yes/Yes

Launch January, 2016 September,2016 October, 2015 November,2016 October,2016 October,2016 October, 2015

Price Rs. 37,999 49,999 34,999 46,990 57,000/66,000 67,000/76,000 34,999/ 39,999

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MODELS RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE

PARAMETERS HUAWEI HTC LEECO LG

Model P9 One A9 10 HTC U Play/Ultra Le Max G4 Dual SIM G5
5.2/1080X1920/
Display (inches/res) 5.2/1920x1080 5.0/1080 x 1920 5.2/ 2560X1440 5.7/2560X1440 6.33/2560 x 1440 5.5/1440 x 2560 5.3/ 2560x1440

Dimension (mm) 145x70.9x6.95 145.75 x 70.8 x 7.26 145.9 x 71.9x 9.0 162.41X79.79X7.99 83.5x167.1x8.95 148.9 x 76.1 x 8.9 149.4x73.9x7.3

Weight (grams) 144 143 161 145/175 204 155 159

Processor/RAM Kirin 955/3GB,4GB QS 617/3GB QS 820/4GB MediaTek/QS821 QS 810 /4GB QS 808 /3GB QS 820/4GB

Operating system Android 6.0 Android 6.0 android 6.0 Android 6/Android 7 Android 6.0 Android 5.1 Android 6.0
32GB/256GB/64GB/
Storage/Expandable 32GB,64GB,/128GB 32GB/2TB 32GB/2TB 2TB
64GB,128GB/No 32GB/2TB 32GB/100GB
16MP/16MP/16MP/
Rear/Front Camera 12MP,12MP/8MP 13MP/4MP 12MP/5MP 21MP/4UP 16MP/8MP 16MP/8MP
12MP
Battery (mAh) 3,000 2,150 3,000 2500/3000 3,400 3,000 2,800

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM No No No No Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/No Yes/Yes Yes/No Yes/No Yes/No

Launch August,2016 December, 2015 May,2016 February, 2017 January, 2016 May, 2015 April,2016

Price Rs. 39,999 31,990 52,460 39,990/59990 32,999/ 36,999 34,800 52,990

RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE
MODELS

PARAMETERS LG MOTOROLA ONEPLUS SAMSUNG

Model V20 Moto X Force Moto Z 3T Galaxy S6 Galaxy S6 Edge Galaxy A9 Pro

Display (inches/res) 5.7/2560x1440 5.4/1440 x 2560 5.5/2560x1440 5.5/1920x1080 5.1/ 1440 x 2560 5.1/ 1440 x 2560 6/1920x1080

Dimension (mm) 159.5x77.9x7.6 149.8 x 78 x 9.2 153.3x75.3x5.19 152.7x74.5x7.35 143.4 x 70.5 x 6.8 142.1 x 70.1 x 7 161.7x80.9x7.9

Weight (grams) 174 169 136 158 138 132 210

Processor/RAM QS 820/4GB QS 810 /3GB QS 820/4GB QS 821/6GB Octa core /3GB Octa core /3GB octa-core/4GB

Operating system Android 7.0 Android 5.1.1 Android 6.0 Android 6.0 Android 5.0.2 Android 5.0.2 Android 6.0

Storage/Expandable 64GB/2TB 32GB,64GB/2TB 64GB/2TB 128GB 32GB,/No 32GB/No 32GB/256GB

Rear/Front Camera 16MP,8MP/5MP 21MP/5MP 13MP/5MP 16MP/16MP 16MP/5MP 16MP/5MP 16MP/8MP

Battery (mAh) 3,200 3,760 2,600 3,400 2,550 2,600 5,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes No Yes No No No Yes

Music Player/FM Yes/No Yes/Yes Yes/No Yes/Yes Yes/No Yes/No Yes/Yes

Launch December,2016 November, 2015 October,2016 December.2016 March, 2015 April, 2015 September,2016

Price Rs. 54,999 34,999/ 37,999 39,999 34,999 33,900 34,900 32,490

130 I APRIL 2017 MYMOBILE

 MYGUIDE
RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE
MODELS

PARAMETERS SAMSUNG SONY

Samsung Galaxy
Model Note 5 Galaxy S7 Galaxy S7 Edge Xperia Z5 Dual Xperia X Xperia Z5 Premium Xperia XZ

Display (inches/res) 5.7/1440 x 2560 5.1/2560 X 1440 5.5/2560 X 1440 5.2/1080 x 1920 5/1920x1080 5.5/ 2160 x 3840 5.2/1920x1080

Dimension (mm) 153.2 x 76.1 x 7.6 69.6x142.4x7.9 72.6 x 150.9 x 7.7 146 x 72 x 7.3 143 x 69 x 7.7 154.4 x 76 x 7.8 146x72x8.1

Weight (grams) 171 152 157 156.5g 152 181 161

Processor/RAM Quad core /4GB Exynos 8890/4GB Exynos 8890/4GB QS 810/3GB QS 650/ 3GB QS 810/3GB QS 820/3GB

Operating system Android 5.1.1 Android 6.0 Android 6.0 Android 5.1 Android 6.0 Android 6.0 Android 6.0

Storage/Expandable 32GB/No 32GB/200GB 32GB/200GB 32GB/200GB 64GB/ 200GB 32GB/200GB 64GB/256GB

Rear/Front Camera 16MP/5MP 12MP/5MP 12MP/5MP 23MP/5MP 23MP/13MP 23MP/5MP 23MP/13MP

Battery (mAh) 3,000 3,000 3,600 2,900 2,620 3,430 2,900

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM No Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/No Yes/- Yes/- Yes/- Yes/- Yes/Yes Yes/Yes

Launch August, 2015 March, 2016 March, 2016 November, 2015 July, 2016 November, 2015 October,2016

Price Rs. 40,900/43,900 43,400 50,900 37,000 38,990 47,990 49,990

TABLETS TABLETS TABLETS

MODELS

PARAMETERS APPLE ASUS SAMSUNG

iPad Pro 9.7-inch iPad Pro 12.9-inch
Model iPad Mini 2 iPad Mini 4 iPad Air 2 with Wi-Fi ZenPad 8 Galaxy Tab S2 9.7
WiFi/ Wi-Fi + Cellular WiFi/ WiFi + Cellular
Display (inches/res) 7.9/1536 x 2048 7.9/1536 x 2048 9.7/2048x1536 9.7/1536 x 2048 12.9/2732 x 2048 8.0/1280 x 800 9.7/ 1536 x 2048

Dimension (mm) 200 x 134.7 x 7.5 203.2 x 134.8 x 6.1 240 x 169.5 x 6.1 240 x 169.5 x 6.1 305.7 x 220.6 x 6.9 209 x 123 x 8.5 237.3 x 169 x 5.6

Weight (grams) 331 298.8/304 437 1 713/ 723 350 392

Processor/RAM A7,M7/1GB A8,M8/2GB A8X,M8/1GB A9X,M9/2GB "A9X,M9 /4GB" QS MSM8929/2GB Octa core/3GB

Operating system iOS 8 iOS 9 iOS 9 iOS 9.3 iOS 9 Android 5.0 Android 5.0.2
32GB,128GB,256GB/
Storage/Expandable 16,32GB/No 16GB,64GB,128GB/No 16GB, 64GB/No No
32GB/No 16GB/- 32GB/128GB

Rear/Front Camera 5MP/1.2MP 8MP/1.2MP 8MP/1.2MP 12MP/5MP 8MP/1.2MP 8MP/2MP 8MP/2.1MP

Battery (mAh) 23.8w 19.1W 27.3W 27.9 W 38.5W 4,000 5,870

2G/3G/4G Yes/Yes/No Yes/Yes/Yes - Yes/Yes/Yes - Yes/Yes/Yes Yes/Yes/Yes

Dual SIM No No No No No No No

Music Player/FM Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No

Launch November, 2015 Spetember, 2015 October, 2014 March, 2016 November, 2015 July, 2015 September, 2015
49,900 Onwards/ 65,900 nwards/
Price Rs. 17949 onwards 28,500 38,000 85,900 onwards
12,496 38,500
61,900 onwards

www.mymobileindia.com APRIL 2017 I 131

 by InvItatIon

Things to
Guest Column

Remember
while Buying
a Power Bank
By Gaurav Dureja

132 | april 2017 MYMOBILE


N
ovember 8, 2016, will be
marked as the landmark day
in indian economy. While
the repercussions of the
unapprised move are still felt across india,
the demonetization drive
indeed will be hailed as
another bold step towards
digitizing the country’s
economy. The ongoing
discussions about building
a cashless economy and
the encouraging responses
gained from various quarters
indicate that indian economy
is open to changes in turning the
challenges into opportunities compared
to similar economies. as mobile wallets,
USSD and virtual currencies pick up
momentum in individual
www.mymobileindia.com
cash transactions, e-distribution platforms
are making revolution in retail systems.
it’s no surprise that in the connected
world we live in, the most useful and
important gadget of them all has got to be a
power bank. These days’ battery technology
is not where we want it to be with relation to
how much we use our devices and we often
find ourselves out and about, stuck with the
dreaded red battery logo.
Knowing this the portable power bank
has come a long way since the early days
however the problem is that in this market,
there is a plethora to choose from that
come in all shapes, sizes and for every
use known to man. So how do you know
what’s good when price is not the biggest
determining factor? Here’s the list of key
things to remember while buying a power
Bank –
To begin with, the most crucial among
all is theCapacity of the power Bank. The
capacity is measured in Mah - we suggest
Bigger is always better, go for the highest
Mah you can afford, its always better to
have extra juice rather than run out mid
charge. always pick the mah which could
be 2x the output capacity of your mobile
battery or the total gadgets which need to
be charged.
One needs to also keep the usafe in
mind along with the ‘Current draw’to
by InvItatIon
Guest Column
charge the batteries. Next, people looking
to charge multiple devices simultaneously
need to opt for a power bank with two or
more slots. But with the increase in slots,
the price of the power bank increases as
well.
Essentially, pay attention to the type of
cells — lithium-ion or lithium-polymer —
used in the power bank. li-ion is cheap
and easily available. li-poly cells, on
the other hand, are more expensive, but
provide twice as much charge density per
unit weight.
While making your buying decision do
ensure that you buy from a reputed brand.
Many times, cheap power banks — the type
available on the streets — do not list the
correct mah capacity or the proper current
draw. These batteries could also explode
due to heating from over charging.
For improved safety and performance,
buy a model that comes with over voltage
protection (OVp), over charge protection
(OCp) and over-temperature protection
(OTp) that ensures its longevity against
spurts in current, and overheating during
charging and discharging.
So don’t forget to browse through the
checklist while buying the right power
Bank – So now Stay Happily Charged! n
The author is Director, Ambrane India – a leading
power bank manufacturing company.
april 2017 | 133
 Special feature

Smartphone
Accessories

Camera LenS
YOUR SMARTPHONE IS YOUR CAMERA NOW AND CAMERA IS ONE OF THE
FEATURES WHICH IS DRIVING INNOVATION WHEN IT COMES TO PHONE
SPECS. WITH 16 MP CAMERA BECOMING A NORM AND MANUFACTURERS
VYING TO INTRODUCE TWIN LENS CAMERA WITH 32 MP AND ABOVE
AND EVEN A PROFESSIONAL CAMERA WITHIN SAMRTPHONE CASE FOR
ENTHUSIASTS, CAMERA WILL BE A DRIVING FEATURE FOR SALES AND
BRAND APPEAL. STILL, INBUILT LENS HAVE LIMITATIONS PARTICULARLY WHEN
ZOOMING IN OR TAKING CLOSE-UPS AS ONE DOESN’T GET WIDE ANGLES
NEEDED TO CAPTURE A GOOD PANORAMA OR WIDE SANDY BEACH. BUT DSLR
IS NO REAL ALTERNATIVE TO EVERYDAY
ENTHUSIASTS AS IT IS BULKY AND
EXPENSIVE. PORTABILITY IS
ALWAYS AN ISSUE. SOLUTION
– MOBILE CAMERA LENS. YES,
MOBILE CAMERA LENS ARE
BECOMING INCREASINGLY
POPULAR FOR THE QUALITY
ENHANCEMENT THEY
OFFER AND THANKFULLY
ONE CAN GET A
DECENT LENS WITHIN A
REASONABLE PRICE. HERE
WE LIST SOME OF THE
BETTER AND POPULAR LENS
FOR BOTH ANDROID AND
IPHONE.

90 | april 2017 MYMOBILE

 Specialfeature

Accessories
MoMent Macro Lens

M
oment has been
designing lenses and
manufacturing cameras
for the last 25 years. So it has
a legacy and expertise. Moment
Macro lens is a fine product from
their stable which helps capture
tiny details that a native phone can
never reach. Made from premium
cinema grade glass, Moment has
merged design and precision
optics engineering to create
something truly unique with
minimal chromatic aberration
and maximum sharpness edge
to edge, to bring cinema level
optics to mobile photography.
The Moment Macro lens feels
like a real lens the moment you
pick it up. its aerospace grade
metal body and multi-element
glass layers are hand assembled
for the perfect fit. and to top it is
the only mobile lens that works
with or without a case. n

www.mymobileindia.com april 2017 | 135

Accessories Special feature

Photojojo
Magnetic iPhone
and android Lens
series

c
o-founded by indian origin entrepreneur amit
Gupta, photojo lens fulfils a wide range of your
photography requirement whether your need a
Super Fisheye or Telephoto or Wide angle or polarizing
cell phone lenses, photojojo has one and for both iphone
as well as android. photojojo lens is crafted out of solid
aluminum and outfitted with thick, high-clarity glass.
They’ve been factory tested by hand and inspected to
ensure the utmost optical perfection.
How it works: Each set comes with an adhesive
removable metal ring that fits any phone and/or a metal
Magplate that’s specifically cut to camouflage on the back
of your iphone. additionally, they can be used on tablets
for more versatility. The ring/plate sticks to the back of
your phone, and the phone lens attaches magnetically.
Snap it on and off in an instant! The lens range from 16mm
to 25mm in diameter. n

136 | april 2017 MYMOBILE

 Specialfeature

Software
oLLocLiP 4-in-1 Lens

i
n May of 2011, Founder patrick O’Neill enlisted the
Kickstarter crowdfunding platform to evolve his original
“olloclip 3-in-1 photo lens” into a reality. The vision was
to not only create a new product, but identify a completely
new category. it all began with an inspiration to add creative
options to his most used and favorite camera… his iphone 4.
The original 3-in-1 photo lens was a patented quick-connect
lens system for iphone featuring fisheye, wide-angle and macro
lenses. Since then, olloclip has attracted a legion of passionate
users in just a few years’ time, not to mention distribution through
apple Stores worldwide and through leading retailers across the
globe. Today, olloclip has shipped over one million lenses. The brand includes a
growing line of ground-breaking tools and accessories for the mobile photographer.
leveraging the phenomenal success of its flagship product, the 4-iN-1 photo lens,
the company continues to innovate with products like the new wearable 4-in-1 lens
for iphone 6/6s & 6/6s plus and other revolutionary products like the active lens
and Macro pro lens — all designed to be complimentary lens options and push the
parameters of what’s possible in mobile photography. While designing, the company
focuses on compactness and lightweight form factor. Olloclip lenses are known for
beautiful design, easy-to-use mobile lens systems with no oversized, heavy lenses
or the need for extra parts like a bulky case or mounting bracket - just the way a
mobile photographer would expect it. n

www.mymobileindia.com april 2017 | 137

Accessories Special feature

eLecguru
universaL
oPticaL
teLescoPe Lens

Y
our smartphone can now also double up as telescope
– yes telescope. and the first name in making this
possible probably is ichoice Elecguru Universal
Optical Telescope lenses. Elecguru Universal 18x Universal
Optical Telescope Mobile lens comes with tripod and can
be used for a number of android and iphone devices. its
4-in-one universal clip lens has wide angle, macro lens,
fisheye lens, telephoto lens Macro lens, can take clear
photos of small objects. lens are made of high quality
optical glass allowing one to go upto 18x magnification.
90 degrees of the scene can be captured by telephoto
lens, which can let you enjoy the unreal world. Telephoto
lens can shoot the scene up to three hundred meters very
clearly – Wow! n

138 | april 2017 MYMOBILE

 Specialfeature

Accessories
techo universaL
ProfessionaL hd

t
his is a 2 in 1 tiny clip-on detachable
HD lens for mobile phones & digital
cameras. New design universal
clip can attach every 37MM Thread Digital
Slr pro lens on your mobile. TECHO’s
professional HD lens reduces glass flare
and ghosting caused by reflections. its top-
grade aluminum construction increases the
durability of the product and let TECHO
lens be your partner of photography. Kit has
universal detachable clamp design which
works fine on most types of mobile phone.
its macro lens is also more powerful than
most others at 12.5x, and importantly it also
includes a universal 37mm thread clip that
will allow you to attach DSlr lenses onto it
too. n
team@mymobile.co.in

www.mymobileindia.com april 2017 | 139

 add-ons
for
0 – Rs 85,000
0
Rs. 18,5 size & models
Price:
various
scre n
e like never before
C loudWalker Streaming Technologies, a tech start-up
creating digital ecosystems for large format screens
directly through smart TV or through conversion of existing
TVs into smart TVs, has launched the Curved & Flat 4K
UHD/Full HD TVs which is exclusively available on Flipkart.
CloudWalker developed its own User interface powered by
a CDE (Content Discovery Engine) which curates digital
content available on the internet on Free, premium or
Freemium basis and also helps discover apps that can
be viewed on TV. armed with a unique Ui which offers
“Screen-Shift” method to toggle between live TV and
Digital TV, CloudWalker ultimately aims to enable every
home to enjoy digital content on their TV.
available in Curved & Flat models with 4K UHD, Full HD
& HD resolution, the Cloud TVs have been designed to offer
digital content directly on televisions without the customer
having to go through changing ports or cumbersome menus.
The innovative Cloud TV is packed with unique features like
the Content Discovery Engine offering a dual experience of
watching live TV & streaming digital content on the same
screen (side-by-side) without having to switch between
ports. One can also download any android app directly on
the TV or side-load from the browser to enjoy content of
your choice from thousands of applications available on
the internet for Movies, TV shows, Music, Documentaries,
140 | april 2017
CloudWalker’s
Smart Cloud TV
Enjoy the power of
Internet on your TV now
Educational, Kids content and more; or simply search for
one’s favourite videos online & enjoy watching them on TV
with the state of the art Content Discovery Engine.
The television has been paired with a ‘Super remote’
which has an inbuilt air mouse plus ir function to quickly
navigate all functions of the TV like switching channels,
playing content, browsing the internet and other functions.
To further make the viewing experience hassle-free, there
are many hotkeys with which users can access their favorite
functions at a single press.
The televisions available from 24 to 65 inches also
comes with an attractive design, slim & aesthetically
stunning sleek bezel, Xluminous Display, Dolby Digital
Sound for an unmatched cinematic experience, Bluetooth,
Dual Wi-Fi and airplay. its additional CShare app smartly
controls & connects android or iOS mobile phone or tablet
to the TV, enabling users to play videos, music & photos
from the mobile gallery on TV. They can also mirror the
phone to the TV or the TV to the phone and use the phone
as a remote, an air mouse, a wireless keyboard or for voice
search.
Customers can avail 1 year additional warranty; no
cost EMi up to 9 months with Bajaj Finance and credit
cards and up to rs. 20000 off on exchange of old TVs on
purchase of ‘Cloud TV’ range. n
MYMOBILE
 add-ons

Gadget Corner
Ambrane P1313 (13000mAh) Powerbank
A reliable and good looking companion
S porting a gorgeous chassis with minimalistic design
which spells sophistication, at the affordable price
point, p1313 from the leading power bank manufacturer
and play function, power will be turned on automatically
for charging when connected with a Mobile device.
in addition, with advanced smart control chips and
ambrane india ensures a long lasting appeal and enhanced charging/discharging chips, that provides 8 major circuit
utility. p1313 comes with an ergonomic contoured design protection mechanisms; overcharge protection, over
for people who love to have a distinctive fashion style of discharge protection, overvoltage protection, over power
their own. available in the shades of Gold, Silver, pink and protection, current leakage protection, short circuit
Black the ultra high capacity power bank, with advanced protection, over temp protection and auto shut off during
specifications, allows consumers to enjoy a smart mobile abnormal status. n
lifestyle. The metal body has been anodized for protection
Price: Rs. 1,399
against fading, corrosion
or similar wear. Designed
for the everyday use, the
13000mah features Dual
USB ports, one Micro-USB
port and gives 5V/2.1a
MaX (auto Switch Mobile
phone Dependent) output.
it also comes equipped
with the support for fast
charging technology.
The power pack
supports upto 4.5 full
charges of average 2600
mahbattery with its super
sized capacity and can
also withstand upto 500
times charge discharge
cycle, making sure your
electronic arsenal is
always ready when you
are. With an average
7 to 8 hours charging
time, p1313 power bank
boasts being compatible
with the most of the
portable gadgets. and
bringing safety, stability
and high efficiency is the
Samsung lithium-ion
polymer battery which
uses advanced riSC
Micro processor chipsets
for safety.
p1313 is built in with
smart detection, plug

www.mymobileindia.com april 2017 | 141

Gadget Corner add-ons

Philips SHQ3300 Earplugs

Specially made for women on
the move
M usic is loved by every woman.
The easiest way to enjoy music
or manage convenient conversations
is through earplugs. Earplugs can be
carried in a purse which means that
the music will be with you even when
you are traveling and will allow you to
hear your favorite music anytime and
anywhere. Tuned for music addicts
Price: Rs 925 with adjustable ear hook for secure
fit this lightweight philips SHQ3300
is the best gift for a music lover.
The product is designed especially
f o r s m a r t p h o n e c o m p a t i b i l i t y.
Women will definitely appreciate
the thoughtfulness of giving this gift
because it will not just improve her
overall device using experience but
also improve convenience level of the
gadget use. n

142 | april 2017 MYMOBILE

 add-ons

Gadget Corner
Huawei TE10 Cloud
Video Endpoint
Smartly packed
convenience
T he award winning Huawei TE10 huddle-
room cloud video endpoint TE10 was
introduced in September 2016 and has been
exhibited Mobile World Congress (MWC)
2017 as well as CeBiT 2017. The TE10
incorporates a full high definition camera,
codec, microphone, speaker, bluetooth and
WiFi, and foldable bracket into a single
metal box. The box is 9 cm (3.54 in.) in
height, width, depth and weighs just 500g
(1.10 lb). The TE10 is a good fit for huddle
rooms and any place there is a need for video
collaboration.
The Huawei design team maintained a user-
centric focus, infusing the TE10 with a smart,
convenient, and lightweight design throughout the
process. The result is a portable device that can be set
cloud video endpoint had won an iF Design award
up within one minute, and easily access cloud video
for 2017. The award is the result of the product’s
conferencing services. according to the company the
sleek appearance, easy-to-deploy features, seamless
TE10 video endpoint is an outcome of its strategy of
integration of software and hardware, and lightweight,
developing cloud-based, converged communications,
interactive design. n
and open architectures. its innovative design and
funcationality helped it win the iF Design award,
which is popularly regarded as the “Design Oscar”.
The iF international Forum Design GmbH had recently
announced that the Huawei TE10 huddle-room

www.mymobileindia.com april 2017 | 143

Gadget Corner add-ons

Brainwavz BLU-Delta Bluetooth 4.1

Earphones
A high performer he Brainwavz BlU-Delta brings together
T the iconic Delta earphones with their
award winning design, sound signature and
the wireless freedom of Bluetooth. BlU-
Delta is designed for easy mobility and tangle
free. it offers 8 hours of continuous audio
playback, 100 hours of standby and can be
fully charged in under 2hrs. With a range of
30ft (10m), you can comfortably be away
Price: Rs 3,699 from your audio source with no disruption
to audio quality or performance.The low
profile in-line remote sits comfortable to
one side and the comfy fit of the earphones
make them versatile while on the move or
being active. The included cable cinch and
clip provide for an even more secure fit. The
BlU-Delta comes with 3 sets of silicone ear
tips in small, medium and large sizes and 1
set of Comply™ foam tips for added comfort
and enjoyable listening. n
Features:
• Wireless Bluetooth earphones.
• 8 hours of continuous playback, fully charged in
under 2 hours.
• Instruments and vocals reproduced with clarity.

Specifications:
• Transducers/Drivers: Dynamic, 8mm
• Rated Impedance: 16 ohms Closed Dynamic
• Sensitivity: 100dB at 1mW
• Frequency range: 20 ~ 20000Hz
• Bluetooth 4.1 (CSRBC8645) with aptX
• Operation max distance: 30ft (10m)
• Battery: 8 hours of continuous playtime, 100hrs
standby, 2hrs for full charge (Micro USB
charging)
• CVC echo and noise cancellation
• Supports voice prompt for MMI: Power on / Paring
/ Connecting / Battery low / power off
• Supports HFP, HSP and A2DP
• 3 Button In-Line Mic/Remote, works with Apple iOS
products, android & Windows phones & pC
Warranty: The product carries a 2 year warranty and is available at
Brainwavzaudio.in

144 | april 2017 MYMOBILE

 add-ons

Gadget Corner
HGD Travel Chargers
High on efficiency
and low on energy
consumption

H ong Guang De Technology india pvt ltd,

a subsidiary of Shenzhen based HGD
China, has been a professional power supply and
manufacturing company with over 10 years of fine
legacy. it started its india operations in 2015 Hong
Guang De technology india pvt ltd is willing to make
progress together with you for mutual benefit and
common development. among other products, it also
makes a range of phone chargers. its travel chargers
are reliable, high on efficiency and low on energy
consumption. little wonder the company is already
a preferred OEM supplier for many brands including
lava, Xolo, Onida, Micormax, intex, Celkon, Swipe,
TCl etc. n

www.mymobileindia.com MarCH 2017 | 143

 Vantage Point
Why offline is still the key for mobile phone
Exclusive
brands eyeing for success in the Indian market
I
ndia is fast emerging as a tech-enabled nation in the global
landscape with unprecedented activity in the digital realm.
But as the nation continues to move towards a digital-first
approach for everything from social network to shopping and from
banking services to information seeking, is it safe to say that the
online medium offers better prospects to mobile phone brands in
India? They don’t, if the market data is anything to go by. Close
to 70% transactions in India take place through offline sales
channels, underlining that offline is still the medium of choice for
the country’s consumers.
Key Reasons: The major reason why
offline channels continue to enjoy such
significant lead over the online medium
is their greater penetration and reach.
With consumer markets in tier-1
geographies approaching saturation,
brands and businesses across industry
verticals are now looking at meeting
the demand in rural, semi-urban, and
tier-2/tier-3 markets. Offline networks
rule the roost in these geographies as
the most preferred mode of distribution
despite the growing influence of online
channels, and account for nearly 75%
of the overall market share in India.This
is what makes it essential for mobile
brands in the country to leverage more
conventional channels in order to gain
a larger market share.
Mobile phone penetration has gradually been increasing in India,
and, with it, the number of internet users. Yet, this phenomenon
is observed more prominently in urban areas as compared to non-
urban geographies. The rural areas, which house close to 70% of
the Indian population, have lagged a lot in terms of infrastructural
and service penetration. This has left a large chunk of population
wary about digital exchange of services. A survey by Boston
Consultancy Group revealed that 40% rural consumers believe
that internet is a threat to their personal information, 30% believe
online channels have poor product quality, and 25% believe that
e-commerce websites and applications have interfaces which are
hard to use. With e-commerce companies also cutting down on
their heavy discounts in order to minimise their burn rate, online
shoppers are no longer looking exclusively at the online medium
to fulfil their mobile phone ownership requirements.
Offline Advantages: A major advantage that offline retail
stores have over the online channel is that they offer prospective
customers a rich experiential interaction with the product in
146 | APRIl 2017
question. Consumers can touch and feel the product, which helps
in building trust and confidence with the brand and is known to
play a major role in influencing the final purchase decision. Offline
stores also offer prospective customers a chance to conveniently
compare different products and brands. In-store demonstrators
and branding also help in the generation of more queries by
providing product-related information and building brand
awareness. Furthermore, offline channels have much lower rates of
product return and replacement, with the rare offline replacement/
return requiring significantly lower
capital expenditure on the part
of the mobile brand and its retail
partners.
Another key operational aspect
for any mobile phone brand is the
strength of its channel network.
Channel partners are the first
and most pivotal intermediaries
between the brand and the end-
user. Their customer relationship,
service quality, and overall goodwill
are the key influencing factors in the
end-customer’s decision. They can
greatly amplify the brand visibility,
making it imperative for a business
to align its channel partners with
its core brand messaging. Not
only does it stimulate demand by
conveying the brand’s USPs to its target audience more effectively,
but also directly results in an increase in its business outreach and
bolsters the overall market position. Keeping their channel partners
satisfied and content, therefore, is vital for mobile brands in India.
Offline operations once again steal a march on online channels
in this regard. With better margins and higher sales volume, the
offline model adequately addresses the major channel pain points
and is therefore more advantageous for mobile brands looking to
generate greater output from the market.
A few recent entrants in the Indian mobile phone industry
have adopted an aggressive channel expansion strategy with
offline channel as their primary focus area. This approach has
allowed them to successfully bring strong disruptions within the
highly cluttered market segment, thanks to robust offline sales and
marketing networks, underlining why any mobile brand looking
for success in India must place offline operations at the heart of
its operations. n
The author, Arijeet Talapatra, is Head, Sales & Distribution,
Transsion Holdings India (Makers of itel mobiles).
MYMOBILE
RNI REG NO./DELENG/2005/15033
DL (ND) - 11/6100/2015-16-17
(Posting Date 26-27 of every month)
Publishing Date- 22-03-17