Shivin Seth shivinseth7@gmail.

com +91-9810003464
12 February, 1988
WORK EXPERIENCE
The Gourmet Planet Head – Marketing &Sales Delhi, June’15 – Present
Developed marketing strategies and profitable initiatives for the company. Led a team to drive business from
Various channels towards defined business goals for the organization. Responsibilities included:

 Business Development, Sales & Client Interaction

Category
 Planning and Execution of all Sales & Marketing activities
Management
 Ideating and Planning for increasing revenue through marketing efforts
 Creating a pricing model for the Sponsorships & Pavilions by generating market intelligence through
 market research and trend analysis

 Conceptualized project to improve SD+ fulfillment rate by effective inventory management vendor incentive programs
 Conceptualizing ship near project for Diwali launch to significantly improve customer experience, minimizing costs
 Closing assortment gaps to maintain leadership in industry based on trends in retail and online market
Business  Initiated and launched Snapdeal’s first look book, exclusive alliances with brands, co-branding with production houses
Development  Increased brand share by 20% by on-boarding 30+ national brands including margin negotiations and promotions
 Negotiating exclusive sales agreements for 3 major online labels cross category committing to sales over $1 million/mth
 Participated in range planning, brand identity study and managing celebrity endorsement for Snapdeal’s first casual label

 Did inventory planning for key sellers by minimizing working capital requirement and maintaining stock covers
 Closely worked with sellers to develop SKUs for a faster sell through – 30% of Top 100 SKUs conceptualized
Buying &
 Price management - Setting prices for Non-brands to maintain competitiveness in the e-commerce space
Planning
 Driving relationships with key brands and involved in continuous negotiations on commercials

 Aligning with PM’s vision to revitalize crafts of India; closing agreements with 4 state govt and 10+ emporia as partners
 Conceptualized promotion for 135 crafts pan-India including textiles and home furnishing, monthly contributing $300K
Special  Launched project with India Post facilitating Varanasi weavers to sell online with wide reach and COD option
Projects  Replicated famous markets like Chandni Chowk online featuring top brands; Conducted market storm & seller carnivals
 Working towards launching international markets with branded and imported mix capturing essence of market

Cue Apparels (Rohit Gandhi & Rahul Khanna) Senior Designer Noida, Nov ’10 – Jan ‘12
 Analyzed buyer demands and trends to visualize and develop design concepts accordingly
 Sourced raw materials for the latest season catalogue well within time and minimizing costs
Design Creation  Managed catalogue requirements right from creation of product masters to visual representation
 Coordinated with vendors - digital marketing agency and content writing agency for content development
 Developed new embroidery techniques in both hand and machine types for Western Wear
Bamarang.in Brand Sourcing Manager Delhi, Feb ’10 – June ‘10
 Sourced high-end brands and got the best deals possible for the growth of the website
 Conceptualized the event and designs in an organized manner
Sourcing
 Worked on printing designs and artworks to understand the different methods and types of printing techniques
 Key Account Management

EDUCATION
Year Degree Institute/School
2006-2010 B.A. (Hons.) Textile Design Pearl Academy Of Fashion, New Delhi
2005-2006 Class XII Apeejay School, Noida
2003-2004 Class X Apeejay School, Noida

ACHIEVEMENTS
 Awarded “Best Commercial Designer” for Final Year Project 2010: Conducted an extensive study on market trends, different techniques,
colors and materials to be used in the portfolio
 Member of Managing Committee of College Organization PLAN CLAN, Backstage coordinator for the annual college fashion show
“PORTFOLIO”
 Created a Fabric folio using different techniques in knitting, weaving, printing & surface ornamentation for exhibition Tex-Styles 2009
 Was promoted to the Manager level in Snapdeal on the basis of outstanding performance
SKILLS
 Retail, Category management, Strategic Planning, Margin, Inventory management, Range & Options, Planning, Manpower Management,
Budgeting, Replenishment, Promotions, Vendor management, Sourcing, Negotiation, Product Development, Trend Analysis
 Design Software Skills: Adobe Photoshop & Illustrator, Corel Draw 12 & 14, Company MIS , MS excel, MS Word, Power Point