A STUDY ON BRAND LOYALITY OF PVP SHOPPING

MALL @VIJAYAWADA
Name: Gender:

Age: Location:
1. From how long you are visiting PVP mall?
a) 1 year b) 2 years c) 3 years d) more than 3 years
2. How frequently you visit PVP mall?
a) Once in a week c) Thrice in a month
b) Twice in a month d) More than thrice in a month
3. What do you prefer after visiting mall?
a) Shopping d) Food
b) Movies e) Fun
c) Window shopping f) All of the above
4. On which of the following segments you spend the most?
a) Movies d) Textiles
b) Food e) Foot wear
c) Gadgets & accessories f) Self care
5. Which brand segment do you think is promoting at optimum level?
a) Movies c) Gadgets & accessories e) Food
b) Textiles d) Foot wear
6. Do you prefer your friends & family members to shop at PVP?

a) Yes b) No

7. If yes how likely you recommend PVP mall to your friends & family?

a) More likely b) Moderately likely c) Less likely

8. Do you think variation of brands in PVP can be increased?

a) Yes b) No
9. I prefer visiting PVP because of
a) Movies c) Availability of multiple brands
b) Best place for time pass d) Food
10. Did you ever influence your friends/ family members to shop at PVP?
a) Yes b) No

11.Have you ever visited PVP for shopping the same brand?
 a) Yes b) No

12.Your opinion on the experience at Cinepolis?

a) Can visit once or twice
b) Cinepolis is best to watch movies
c) Cinepolis needs modification
d) Better options are available outside
13.Have you ever shared your experience at PVP with anyone?
a) Yes b) No
14.Which brand do you prefer most in the following segments?
a) Movies c) Food e) Footwear
b) Textiles d) Gadgets & accessories
15.Do you think branding strategies at PVP must be improved?

a) Yes b) No

16.What do you like the most in PVP?

a) Mall maintenance
b) Availability of multiple brands
c) Infrastructure
d) Other facilities
17.Does negative publicity about the brand affect your brand loyalty?
a) Yes
b) No
18.On a scale of 1 – 10 how likely would this drive you to purchase more
products or services form this mall in the future?

1 2 3 4 5 6 7 8 9 10
Ratin
g
19.On a scale of 1-10 how much trust do you have on the PVP mall?

1 2 3 4 5 6 7 8 9 10
Ratin
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20.What made you chose PVP mall over others?
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