ANALYSIS REPORT
Business Activities
✓ Mobile World Chain - thegioididong.com:Offer mobile phones, tablets, laptops, accessories,
sim, cards and value-added services 1,032 stores.
✓ Bachhoaxanh.com: Offer fresh produce and fast moving consumer goods (FMCGs) 405 stores
✓ thegioididong.com and dienmayxanh.com: dominated the Vietnam's technical consumer goods
retailing market with 45% and 35% market shares of phones and consumer electronics retail
sales value respectively, constantly improving the quality customer service.
Company Strategies
✓ TGDD and DMX: In 2019, consumer electronics retailing is still the main pillar for MWG’s
revenue growth, targeting to reach 40% market shares in Vietnam. Phones retailing business
continues to maintain the leading position and positive growth rate compared to the overall
market.
✓ Bach Hoa Xanh: Bach Hoa Xanh will continue to solidify its foundation in 2019 for the
aggressive expansion nationwide after BHX becomes profitable at stores and DC level.
Although revenue contribution of BHX in MWG’s top line is not significant, the grocery retail
2 Vũ Mạnh Cường K56CLC2
Mobile World Investment Corporation
business is expected to achieve highest y-o-y growth. MWG targets that the gross profit
generated from BHX can entirely cover the operating expenses of all stores and distribution
centers, excluding the G&A expenses at the company level, latest by Dec 2019
✓ Online: continues to maintain the leading position in Vietnam’s online retailing.
Growth Potential
• Thegioididong: The phone manufacturers have capture the consumers' demands better,
constantly improve and launch new products. Flexible and simple financing options allow
customers easily own their favorite products.
• Dienmayxanh: The CE market is still fragmented. This creates opportunities for a few
companies to gain more market shares. The household penetration of consumer electronics
products (washing machines, refrigerators, air-conditioners ...) in Vietnam is still low
• Bachhoaxanh: Market size of grocery retailing is over US $ 60 billion, accounting for 60% of
the total retail in Vietnam. More than 90% of the market demand is served by traditional trade
channels. There are not many companies participating in mini-mart segment.
• Online shopping become a future consumption trend. Huge potential of online growth for Omni
channel for retailers with extensive physical store network.
Shareholders’ Ownership
COMPETITIVE POSITIONING
In 2018, MWG is the number 1 retailer in VietNam with net reveue is 86,516 Billion VND
FINANCIAL ANALYSIS
VALUATION
P/B ratios in 4 years period remain positive and greater than 1, which mean that stock price of MWG is
higher than the book value per share of MWG. This is an important indicator for investors to make
decision whether investing in MWG or not.