Design on Human Terms

A Message from the About Canary

Managing Director:

John Based on the beautiful North Wales

coastline in St Asaph, Canary designs was
Lovegrove established in 2011 by managing director
John Lovegrove. John has had over 20
years of experience in the ergonomics
industry thriving in all sectors from
Hi, I hope you enjoy reading the contents of nuclear decommissioning to aerospace
this brochure and can find something manufacturing. This has led Canary to be
relatable to your own business. Every one of the country’s fastest growing and
organisation / customer base is made up of most respected ergonomic consultancies.
a diverse population, differences in age,
body size, body shape, body strength,
health, education, and experience. At
Accreditation:
•Chartered Institute of Ergonomics &
Canary Designs we provide organisations
Human Factors
with the tools to harness the potential
suppressed by standardisation, internal
•Centre for Registration of European
divisions and tribalism.
Ergonomics
Design on human terms and release the full
•Cardiff University Bond Salon Expert
potential of your diversity, whether it is
Witness
within your own organisation or the
identification of new customers.
1998

2001

2002

2006

2014

2015

2019
2011
Atkins Human Factors
re-design for furniture
Year at the Centre for

systems engineer at

project for the High

Complete workflow

1st Expert Witness

Human Sciences

Founded Canary

Court in London

Launch of Hwb
Manufacturing

Consultancy

Ergonomeg
Became an
Consultant

Accredited
Designs
(DERA)

factory

Airbus

Why Choose Us
20+
Years

Registered Experienced at 20+ Years of find-

We don’t stop at a
consultancy and producing and ing human centred
risk rating, we
chartered delivering expert design solutions
don’t stop until we
ergonomist witness evidence across multiple
find a solution
to court industries
 The Human Link
In this age of technology driven design, it is important to
remember the human in the system, to consider the emotions
felt when living or working in a world dominated by automa-
tion, machine learning and artificial intelligence.

It is important that the humans in society feel integrated and

that they are contributing, that their lives have purpose and
the opportunity to learn and develop.

This can be achieved by ensuring that the technology driven

solutions are human orientated and sympathetic to the
human in the loop, augment rather than automate.

How is work affecting us?

Annual cost to workplace due to fatalities,
injuries and ill health is...

£9.7bn £5.2bn
In injury:
In ill health:
£1.6m per fatal injury
£18,400 Per case
£15bn £8,400 Per non-fatal

44%
15.4 Million Of cases of
stress,depression or anxiety
Self-reported work related
stress, depression and
Working days are lost due
is caused by anxiety has shown signs of
to stress, depression or
anxiety. workload. increasing.

6.6
Million
Working Days lost annually
due to work related.
51.7% 1 Million
People with disabilities are
musculoskeletal disorder. People 65+ are still in work.
in employment.
*All data is sourced from the HSE,TUC or Government website.
 The Canary Philosophy
Here at Canary we do not believe in one size fits all or average.

We believe that humans should be provided with design solutions that support their
capabilities, enabling personal development and satisfaction in all that they do.

Our approach:

•Research
•Ethnography
•Digital Human Modelling
•Virtual Simulations
•Human centred solutions

Health and Safety Quality Productivity

Wellbeing
If the main system of work is designed on human terms, the individuals within an
organisation will be able to identify and communicate solutions to address emergent
issues likely to affect the bottom line/ KPI’s and overall company reputation.

Our clientbase is a true testament to the philosophy which

we apply to all our projects.
 The Canary Journey
We apply the principles of human centred design holistically across an entire project lifecycle. Whether your
project is to develop an entirely new system, service or product or adapt an existing design, we will provide you
with the expertise to produce a human centred design solution to satisfy your project customers / stakeholders.

1. Project Scope
This is the defining point of a project lifecycle, when the
problem / solutions are explored, the budgets are set, and
the project journey is plotted. We at Canary can help you to
analyse the problem / solutions from the human
perspective, by defining the target population capabilities, a
balanced allocation of function, designed on human terms.

Research 2. Design Process Concepts

We review all of the available We create virtual environments for
products, systems that exist on the developing the holistic design, the
shelf (COTS), and look at tailoring sum of all the parts. We can create
(MOTS) where necessary to support multiple concepts using virtual
the holistic design. Our focus is on models of facilities, vehicles, and
initially finding design solutions that products. We also create multiple
already exist and are available versions of human computer
immediately. interfaces using wireframe to
simulate the user experience.

User Trials Simulations

When the concepts have been Digital manikins of the target
narrowed down and the design is Population are created, and the
taking shape, we build physical concept designs are thoroughly
mock-ups, add in instructions and tested by simulating the interactions
measure the performance of the required to complete the required
overall design with real users. We tasks. We create working control
have experience using video interfaces that accurately simulate
observation, interviews,eye tracking the finished design and measure the
and more. human interactions with the system.
3. Support
Canary stands out from other consultancies as we follow the
project from start to finish. We ensure that any emergent
design changes do not significantly reduce the human
system performance. The process does not stop once the
new design has been implemented. We will continue to offer
any help and support needed. We will always be by your side.
Get in touch with us:

john@canarydesigns.co.uk

+44(0)7958103521

www.canarydesigns.co.uk

@canary_designs

https://bit.ly/2YZmKYs