PROJECT 1

Learning and observation from the branch operations

HOME FIRST FINANCE COMPANY

(HFFC)

INTRODUCTION :-
Home First Finance is a registered under the Companies Act 1956 and having a
registered office at Mumbai. HFFC is a dedicated housing finance company that was set
up in 2010. The CEO and CO-FOUNDER Manoj Vishwanathan , who has 20 years of
experience in consumer leading and entrepreneurship. He worked at citigroup prior to
founding HFFC.

AIM :-
1. Its aim is to serve the housing loan needs of low and middle income customers
who are purchasing a new home.
2. It also provides loans to the contructors and builders .

GROWTH :-
● The business has grown at 60% +CAGR since inception in a profitable and
prudent manner with low default ratios.
● The company has leveraged technology, to established industry leading turn
around times in key home loan processes.
● Has 500+ employees with a top notch productivity levels.
HIERARCHY :-

CEO/MD

VP credit and VP strategic VP Loan Against CONSTRUCTION

VP Collections Alliance HR HEAD
risk property FINANCE

Regional
Managers

Mumbai and There are 12

South Gujarat
Pune more region

Cluster Branch
manager Manager

RELATIONSHIP
CSM
MANAGER

PRODUCTS OF HFFC :-
 1. Home loans
2. Home loans without income proof.
3. Home loan constructions / renovation improvement loans.
4. Loan against property .
5. Home loan for NRI’
6. Construction finance.

Operating procedure for LOANS at HFFC:-

1 Customer Verification

2 Signing
Application form

3 KYC

4 Cheque collections and ECS (electronic

clearance system ) process

5 MOE

Last step in branch operation includes Verification and Disbursement of loan amount.

Learning from branch :-

1. Signing process
2. Disbursement process
3. Vaulting process
 4. Branch hygience
5. Petty cash management
6. Company products
7. Fair practise code
8. Legal and technical process
9. EMI calculations

OBSERVATIONS :-
1 Loan document is only in English not in regional language .
2 Sometimes customer has to wait for more than an hour.
3 I think there should be a video made specifically for the uneducated customers
which shows the whole process from the customer enquiry for the loan to the
disbursement of loan.