How artificial intelligence is changing retail market and consumer

experience?

Discover new technologies - from visual search to machine driven sales

forecasting, and find out how all of this ties into the mobile revolution.

In the last decade Artificial Intelligence has become extremely popular for
enterprises and consumer use. Major brands have benefitted from AI and hence
proven worth of AI in variety of use cases.

Big institutions as well as startups are investing lot of efforts towards perfecting
AI applications for both general purpose and result oriented solutions. Investors
have dedicated significant capital to the development of these technologies, and
consumers are becoming attuned to a more automated world for content discovery,
self-driving cars and more.

AI is also enabling retailers to look to the future and make accurate predictions. It
is providing unparalleled data on all facets of the business - from products and
behaviours, to forecasts and collective social media reactions. And it is getting
more and more human.

Ultimately, this leads to each consumer being treated as an audience of one

regardless of where they go because their experiences will be highly personalized.
Through AI and machine-learning, buyers’ habits, preferences and behaviours can
be comprehensively understood, allowing e-commerce firms to customise how
they interact with consumers visually to enhance the experience.
The aim of this thesis is to present theoretical foundations of AI, how AI is changing
consumer experience especially in retail. And also it will showcase thoroughly a
selection of the most widely used methods of artificial intelligence and ​explores
emerging opportunities for artificial intelligence in improving consumer
experience.