For a business to be successful, it must consider different factors concerning their business. It does not
only exist in isolation, thus, it must conquer or face variety of internal and external environment factors
that will hinder its growth or prosperity.
External and internal market environment pertains to factors, issues or trends that have potential effect
on a business. These are things that are outside or within the control of the company that can influence
its operations or path to success.
For a company to monitor its external and internal market environment, SWOT analysis is used. SWOT
ANALYSIS is a management analysis in determining the strengths and weaknesses of a company. It helps
the company for the identification of its opportunities and threats that it may face in the future. This
analysis aims to reveal company's competitive advantages, analyze different opportunities, help to
prepare for different problems and allow to have a contingency plan for the sake of the company.
SWOT Analysis provides necessary information fo the establishment of a business and its objectives. It
provide a broader view as to the condition of a company.
A business does not exist in isolation, thus, it must be competitive to survive and achieve its goals and
objectives. By doing so, a company must understand its external and internal market environment to be
able to know what strategies it must apply in its management and operations. It needs to consider
variety of factors, trends or issues that is outside or within its control that have potential effect to the
company.
SWOT analysis is used in monitoring the external and internal market environment of a company. It is a
management analysis in determining the strengths and weaknesses of a company. It helps the company
for the identification of its opportunities and threats that it may face in the future. This analysis aims to
reveal company's competitive advantages, analyze different opportunities, help to prepare for different
problems and allow to have a contingency plan for the sake of the company.
By carrying out a SWOT analysis, the business can identify the best strategies that it needs to pursue.
SWOT analysis helps a business to improve by: xxxxxxxx
Strengths
Weaknesses
Opportunities
Threats
1. Competing in unregulated market- no rules guiding the conduct of individual firms operating in
the market
2. The company also competes with global rivals with relatively larger market share.
3. Existence of similar services
4. Consumer Power- Parcel Force has little influence in determining the price of its service.