Jrin Ian Kimmayong

BSBA 3

Marketing Management

SUMMARY of HBR's 10 Must Reads 2019: The Definitive Management

Ideas of the Year from Harvard Business Review (with bonus article
"Now What?" by Joan C. Williams and Suzanne Lebsock) (HBR's 10
Must Reads)

- A year's worth of management wisdom, all in one place. This volume brings the most
current and important management conversations right to your fingertips. This book will
inspire you to: Make stronger connections and build greater trust among people who work on
multiple teams; Engage customers and employees alike with the help of artificial intelligence;
Channel your outrage about sexual harassment in the workplace into effective action;
Consider how CEO activism can generate goodwill for your company--and weigh its risks;
Pair data with qualitative research to increase diversity in your organization; Remain
competitive in a hub economy by using your company's assets and capabilities differently.
This collection of articles includes: "The Overcommitted Organization," by Mark Mortensen
and Heidi K. Gardner; "Why Do We Undervalue Competent Management?" by Raffaella
Sadun, Nicholas Bloom, and John Van Reenen; "'Numbers Take Us Only So Far,'" by
Maxine Williams; "The New CEO Activists," by Aaron K. Chatterji and Michael W. Toffel;
"Artificial Intelligence for the Real World," by Thomas H. Davenport and Rajeev Ronanki;
"Why Every Organization Needs an Augmented Reality Strategy," by Michael E. Porter and
James E. Heppelmann; "Thriving in the Gig Economy," by Gianpiero Petriglieri, Susan
Ashford, and Amy Wrzesniewski; "Managing Our Hub Economy," by Marco Iansiti and Karim
R. Lakhani; "The Leader's Guide to Corporate Culture," by Boris Groysberg, Jeremiah Lee,
Jesse Price, and J. Yo-Jud Cheng; "The Error at the Heart of Corporate Leadership," by
Joseph L. Bower and Lynn S. Paine; and "Now What?" by Joan C. Williams and Suzanne
Lebsock.

15 HIGHLIGHTS

The Error at the Heart of Corporate Leadership

- I chose this highlight because it is stated here that a company’s health is more important
than the shareholders’ wealth and the company should make the company’s health their
primary concern so that it will be easier for the managers to make long term plans.

ARTIFICIAL INTELLIGENCE FOR THE REAL WORLD

 - I chose this highlight because it is clearly explained here that companies should take an
incremental rather than a transformative approach and focus on augmenting rather than
replacing human capabilities.

WHY DO WE UNDERVALUE COMPETENT MANAGEMENT?

- I chose this highlight because it explained that organizations need competent
management just as much as they need analytical brilliance. We should stop teaching
business school students that operational issues are beneath the CEO— and should
encourage fi rms to invest in strengthening management throughout the organization.

DOES CEO ACTIVISM INFLUENCE PUBLIC OPINION

- I chose this highlight because according to this article CEO activism can influence public opinions about
government policies and consumer attitudes about the CEO’s company.

ENHANCING HUMAN DECISION MAKING

- I chose this highlight because it is explained here that in order to make a good decision,
you need to have a sense of two things: how different choices change the likelihood of
different outcomes and how desirable each of those outcomes is. In other words, as Ajay
Agrawal, Joshua Gans, and Avi Goldfarb have written, decision making requires both
prediction and judgment.

HOW DOES AUGMENTED REALITY WORK

- I chose this to be one of my highlights because it is explained here that with the
growing traction towards Augmented Reality technology business leaders are
exploring innovative ways to harness its potential. There are many successful AR
apps and use cases in business and new innovations are happening rapidly in this
space. But to leverage any modern technology it is crucial to understand its
fundamentals and working. Since AR is an evolving technology, exploring the online
knowledge base can help you fully understand its potential and uses. This will help
you think of creative ways to leverage it, avoid mistakes and gain a competitive edge
in the market. In this blog, we will understand how AR works and the fundamentals
of the augmented reality technology

MANAGING OUR HUB ECONOMY

- I chose this to be my highlight because it is clearly explained here that while there are
ways for companies that depend on hubs to defend their positions, the hubs themselves
will have to do more to share economic value and sustain stakeholders.
HOW TO SHAPE YOUR CULTURE
- I chose this to be my highlight because It is explained here that you must identify culture
targets and a good target should be both specific and achievable.

THE LEADER’S GUIDE TO CORPORATE CULTURE

- I chose this to be my highlight because it is explained here that executives are often
confounded by culture, because much of it is anchored in unspoken behaviors,
mindsets, and social patterns. Many leaders either let it go unmanaged or relegate it to
HR, where it becomes a secondary concern for the business. This is a mistake, because
properly managed, culture can help them achieve change and build organizations that
will thrive in even the most trying times.

INTEGRATED CULTURE: LEADER STATEMENTS

- I chose this to be my highlight because top leaders and founders often express
cultural sentiments within the public domain, either intentionally or
unintentionally. Such statements can provide important clues to how these
leaders are thinking about and leading their organizations’ cultures

THE LINK BETWEEN CULTURE AND OUTCOMES

- I chose this to be my highlight because it makes us understand that your solution
in the past may not work in the future because there is no constant thing in this
world except change and that what worked for one company may not work for
another.
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CORE MANAGERIAL PRACTICES
- I chose this to be my highlight because it is clearly explained here that in order to
succeed in a competitive field like business management, you need to stay true
to yourself before you can hope to have a meaningful impact on the organization
you represent. Ultimately, the best practices are ones that focus on your
developing authentic connections among yourself, the junior employees, and the
company as a whole.

OVERCONFIDENCE IS A PROBLEM FOR MANAGERS

The issue with overconfidence in leaders is the main reliance on self-instinct and
capabilities. Overconfidence, is predicting one will perform better than one
actually does. Instincts and abilities are certainly part of leadership but they
should not be the sole focus. Otherwise, objective information such as market
trends, patterns, and data analysis aren’t considered in daily operations.

HOW AUGMENTED REALITY CREATES VALUE

- I chose this to be my highlight because according to my own

understanding the augmented reality can create its value by improving
performance across the value chain.