Business Management Assignment:

Turkey Farmer Association of Australia

Marketing campaigns and effective communication issues

1. Objectives and background

a. Describe the communication audit process

This business management assignment is a communication approach that is majorly used to

convey internal organizational information that needs to be addressed from within the business

organization. This is circulated to all organizational departments in order to convey the exact

message to the concern persons.

b. Specific purpose

The primary purpose of this internal communication framework is to primarily inform all

association members about the new marketing campaign relating to the introduction of Turkey

meat as an alternative to the red meat. Consequently, it will address the issue relating to the

communication between the management and Association members. The most important

purpose of this internal communication setting is to inform all the individual shareholders of

Turkey Farmers Association of Australia, that new marketing campaign that is intended to be use

while striving towards introducing Turkey meat is the use of social media platforms, Radio and

TV media.
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c. General purpose

This is to provide a clear preview of the importance of comprehensive decision making. It gives

an opportunity to the association members to have an ownership of the organizations by

articulating on approaches that need to be engrossed in order to accomplish its strategic goals

and objectives. The communication approach mentioned in this business management

assignment carries critical information that needed special consideration from both the

management as well as attention from other stakeholders.

2. Problems

Turkey Farmer Association of Australia is facing critical problems that are affecting the process

by which decisions are made. This is the primary communication approach that is used by the

management to convey substantial information to the stakeholder address different issues that

relates to the general management of the organization. The principal problems affecting the

Association comprises issues such as lack of communication channels, lack of employee

motivations that enhances better performance, as well as lack of comprehensive decision-making

strategies to the stakeholders, especially members who form the Turkey Farmers Association of

Australia.

a. Problem one

One of the major problems mentioned in this business management assignment that have

affected the operations of Turkey Farmers Association of Australia is lack of comprehensive

decision-making process. According to the realization made by the presidency office of

management, it is realized that few members of the organization participated in the decision-
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making process of launching new campaign strategy of making Turkey be an alternative of red

meat in Australia.

b. Problem two

The second issue that facing the management process of Turkey Farmers Association of

Australia is the issue about lack comprehensive decision-making process from all the stakeholder

operating within the association. Members of the association are known to live across all the

region in the country, this has limited the decisions to be made by management regarding the

new approaches that are intended to propel the success of the associations.

c. Problem three

Here in this business management assignment, the third crucial issue that affects the management

process of Turkey Farmers Association is the issue of the inappropriate communication

techniques that are accompanied by lack of information coverage. From the management context

of the organization, emails send to the members have been full of issues subliming from the

employee side. This has put the company into crucial risks which might sabotage the

organization process of accomplishing its strategic plan of introducing Turkey meat as an

alternative to red meat during Christmas season. As the association is also trying to pick up on

the issue relating to communications, amongst the crucial element that has affected the operation

management of the Association is lack of employee motivations.

3. Action steps to solve the problems

It is mentioned in this business management assignment that it is the responsibility of all the

shareholders in this organization to play a certain part in providing solutions to problems

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affecting the propelling motion of the associations. It is our responsibility as the shareholders to

clearly identify the issue, understand the interest of each organization members, selecting the

best option and adopting, and implementing the solution. For the problems identifies in the

Association, these issues need to be fully mandated to be solved using a systematic approach that

will be certifying the organizational members.

a. Problem one

According to this business management assignment lack of comprehensive decision making in

Turkey Farmers Associations has affected the process of accomplishing its strategic goals and

objectives. The president office has the responsibility of ensuring that there is the comprehensive

decision is made, in relations to anticipated goals and objectives. The realized problem of

inappropriate decision making needs to be identified, where the interest of the members in the

association is taken into consideration before the final judgment and implementations are made.

b. Problem two

Now the effects of members living far from each other have been realized to affect the

management approaches applied by the management. The solution to this crucial issue needs to

be realized in a more positive way, where members are encouraged to element special committee

from among them; this will aid them as they are participating in decision-making procedures as

explicated and enacted by the concern management levels.

c. Problem three

While trying to launch new campaign measure of introducing Turkey meat as alternative red

meat, it is relevant for the organization to principally focus on sentential and easy to use settings
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that will enable the company to attain its strategic goals and objectives. One of the easy measure

mentioned in this business management assignment that needs to be enacted by is to extensively

relate the employee performance with their behavior within the organizations, this implies that

employees who work in the association needs to be motivated in order for them to offer quality

service delivery to both members and to the consumers of meat who are the targeted group in the

market.

4. Closing

In this business management assignment brings the attention that all matter discussed must be

collectively dealt with all person involves, this is basically from inferior management to superior

management level. Members for the Turkey Farmers Association need to realize their part and be

part of the solutions not to strike on the organizational management.

a. Synopsis

In summary of this business management assignment all issues of affecting the new move of

Turkey Farmer Association subjoined with the entire management process. It gives all the

members the sense of owning the company as well as their responsibility of making appropriate

decisions that will propel the positive moves for the organizations. As the company is moving

towards launching new products, the appropriate marketing campaign such as use of social

media platforms, radio and TV, using of such media will allow the intended message to reach the

targeted individual at the right time. However, effective communication measures within the

associations are forming part of the discussion in the paper, where employee behavior is linked

with strategic Management theories such as motivation.

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b. Benefit of compliance to the member/employee and/or organization

Complying with the centered interest of this business management assignment facilitate the

positive move for the organizations, therefore, it is the request of the management to all members

to fully devote themselves to be part of solutions that enhances business stability.

c. Contacts

To all members, if any clarifications are needed. All association members are obligated to

respond their interest to the office of the president directly, special attention will be given to all

members.