Name (Optional):_______________________________________

Age: a) 18-25 b) 26-35 c) 36-45 d) 46 and above

Income (in Rs) per annum:

a) 1,50,000 - 2,50,000 b) 2,51,000 - 3,50,000 c) 3,51,000 - 4,50,000

d) 4,51,000 and above

Living in:

a) Rural b) Semi-Urban c) Urban

Occupation:

a) Student(earning) b) Student(Not earning) c) Service

1.Do you opt for online shopping?

a) Yes b) No

2. What is your favourite E-commerce website?

3. For what purpose do you use e-commerce?

(a)For personal use(b)For business use(c)For both personal and business use

4. From the various types of e-commerce, what according to you has the largest market share?

(a)B2B Commerce(b)B2C Commerce(c)B2G Commerce(d)Others

5. Do you think that the application of e-commerce has increased over the years in India?
(a)Yes(b)No(c)Do not know/ Can not say

6. Do you agree that e-commerce as commercial means has its advantages over the traditional
commercialmethods?

(a)Agree(b)Disagree(c)Do not know/ Can not say

7. Do you agree that e-commerce can provide an alternative marketing channel by eliminating
middleman?

(a)Agree(b)No(c)Do not know/Cannot say

8. Which is the most prominent domain in which e-commerce is used in India?

(a).Matrimony(b).Real Estate(c).Stocks & shares(d).Travel and tourism(e).Banking Others

9. What are the challenges to the implementation of e-commerce in India?

(a).Slow penetration of internet(b).Security concerns(c).Lack of trust(d).Consumers’ awareness level is

low(e).Other factors

10. Do you think your purchase behaviour is influenced by discount offers ?

a) Yes b) No

11.How often do you visit your favorite e-commerce websites?

(a)Daily (b)Weekly (c)Monthly (d)Annually

12.What is your main purpose for using the Internet?

(a)Shopping (b)Work (c)Education (d)Hobby

13.How much do you spend on Online shopping per month in (Website Shopping)?

Q14.What do you believe to be the best marketing approach to advertise an E-commerce website?

(a)Bill Boards (b)Magazines (c)Newspapers (d)Search engines (e)Other, please specify:

Q15.What would be your best payment method if you buy online?

(a)Paypal (b)Cheque (c)Debit / Credit Card (d)Cash on delivery (e)Postal Draft

16.What method of Shopping do you prefer most?

(a)E-Retailing (Online) (b)Retailing (High Street)

17.What do you believe to be of most importance, to a Website user?

(a)Security (b)Trust (c)Privacy

18.Have you had any bad experiences whilst using E-Commerce websites?

(a) Yes (b)No never had any

19. What attracts you the most on your favorite e-commerce websites?

(a) Discount/offers (b) website design (c) Service quality (d)any other

20.How Many Products did you buy Online in the Last 3 Months?