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Recruitment Methods
• Formal or Direct • Informal or Indirect
– Media advertisements – Situation-wanted ads
– Point of purchase – Direct applications
– Direct mail – Employee referrals
– Employment agencies
– College recruiters
– Computer databases
– Special events
– Employee referral
programs
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Special Populations
• The retired
• The mentally or physically challenged
• Ex-cons
• Current convicts
• People on public assistance
• Other organizations’ employees
• People in foreign countries
• Temps
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Media Ads
Only 10% of all jobs are advertised
• Newspaper
• Television
http://www.youtube.com/watch?v=HULEIgjf2MM
http://www.youtube.com/watch?v=nh7IG6A2j8U
• Radio
• Web sites
• Billboards
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Newspaper Ads
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C. Rinker Paving
Needs some good men:
asphalt foreman and full and part-time workers
1. Must be able to tell time
2. Must have hair short enough to see and hear
3. Must know address or make and model of car you are
living in
4. Must have shoes and trousers
5. All nose and ear rings should be light enough not to
interfere with your work
6. Must be able to go eight hours without drugs or alcohol
7. Must know left from right, right from wrong, and be
able to use a phone
8. Must be able to check the gas and oil in a vehicle
9. Must be able to gulp down a sandwich in 30 minutes,
and be able to work at least 30 minutes without going
to the restroom or drinking something
If you need employment and can qualify, please call
368-9551 between 5 p.m. and 9 p.m.
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Apply-in-Person Ads
• Dress as if it were an CUSTOMER SERVICE—Local
interview home health company has an
immediate, full time position
• Be prepared to interview available. Direct personal contact
on the spot and requires a caring individual.
Some typing and billing helpful.
• Bring copies of your Competitive salary and benefits.
resume Apply in person, 9 a.m. to 5 p.m.,
Mon-Fri., 2501 Williamson Road
• Bring a black pen
• Be nice to the receptionist
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Call Ads
• Often used to quickly screen
applicants Sales
• Practice your first few Experienced sales people
preferred. Neat and dependable.
sentences Flexible hours & good pay. Call
• Be prepared for a short phone 366-6071, 12 – 8:00 p.m., Tues-
Fri; Sat. 10 a.m.-5 p.m.
interview
• Have your resume ready to
answer questions
• Have paper and pencil close by
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Send Resume
• Employer expects a large
RECEPTIONIST
response Local construction company has
• Type envelope if possible immediate opening for person
with excellent telephone skills and
• Include cover letter professional manner to operate the
• Do not use your employer’s switchboard and greet the public.
stationary Typing skills required. Send
resume to: Personnel, Acme Co.,
• Send Box 20069, Roanoke, VA 24018
– Immediately?
– Wait a few days?
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Blind Box
• Used when employer
– doesn’t want incumbent to Carpet Cleaning
Looking for clean cut, reliable,
know self-motivated person to clean
– doesn’t want name in the carpet for growing business.
public Room for advancement. Must be
at least 21 years old and have a
– Is afraid people won’t apply if valid drivers license. Send resume
they knew the name of the to Box P-271, c/o Roanoke Times
employer & World News, P.O. Box 491,
Roanoke, VA 24010
• Send resume immediately
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Employment Agencies
Programmer/Analyst
$30 to $40’s + Fee Paid
• Types Degree required. ASCS-BSCS. 1-
2 years experience. 989-2831
– Public Carol Day & Associates
– Private Employment Agency
• Employer pays fee
• Applicant pays fee Machine Operator
• ½ Fee Paid •
– Executive search firms Will train on production
– Temporary employment equipment. Experience with
fabric helpful. $13-$15 per hour.
agencies 981-0799 AAA Employment
Agency
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Situation-Wanted Ads
• Ads run by applicants
• Internet has perhaps made
these obsolete
• Effectiveness Top Speechwriter
Currently writing speeches for
– Willis (1991) Fortune 200 CEO. Background
– Williams (1991) in tech, multi-industry, Wall St.,
Wash DC
Box EA-648,Wall Street Journal
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Recruiters
• Recruiters
– Campus recruiters
– Outside recruiters
• Employment Agencies and Search Firms
– Private employment agencies
– Executive search firms
– Public employment commissions
• Job Fairs
http://www.youtube.com/watch?v=ZM-FKbUf2AQ&feature=youtu.be
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http://www.youtube.com/watch?v=8FBHynJMXUc
http://www.youtube.com/watch?v=YRlFrYfkJjo&feature=youtu.be
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• Types
– e-mail
– fax
– Postal
• Postal Basic Facts
– Response rate should be 1-2%
– Make mailing creative and eye catching
– Hand addressed mail gets opened most frequently, then
typed names, followed by mailing labels
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Internet Recruiting
• In 2010, 90% of employers planned to invest significantly in Internet
recruiting
• Three common Internet methods
– Employer-based websites
• Normal website
• Company blogs
• .jobs domain
– Internet recruiters
• www.monster.com
• www.hotjobs.com
– Social networking websites
• FaceBook, MySpace, & LinkedIn
http://www.youtube.com/watch?v=2Kf7sDme9VU&feature=related
• Blogs
• Podcasts
http://www.youtube.com/watch?v=fVrBnynnCz4
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Offering Incentives
• Bonus
– signing
– tenure
– year-end
• 401k match
• Relocation
• Vacations
• Flexible schedules
• Educational assistance
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Evaluating Recruitment
Effectiveness
• Time to fill
• Retention rates
• Cost per hire
• Number of applicants
• Job performance of
new hires
• EEO/diversity impact
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Humor Break
Name Greg Bulmash
Sex Not yet. Still waiting for the right person
Desired position Company president. But seriously, whatever is available.
If I was in a position to be picky, I wouldn’t be applying
here.
Desired salary $185,000 a year plus stock options and a Michael Ovitz
style severance package. If that’s not possible, make an
offer and we can haggle.
Education Yes
Last position Target for middle management hostility
Salary Less than I’m worth
Most notable My incredible collection of stolen pens and post-it notes
achievement
Reason for leaving It sucked
Hour available to work Any 35
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Structured Interviews
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Common Unstructured
Interview Questions
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Comparison
High Low
Structure Structure Study
http://www.youtube.com/watch?v=uPMrlox2ieE
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Examples of Clarifiers
• I noticed that you do not have an education
section on your resume, could you tell me about
your educational background?
• I noticed a three-year gap between two of your
jobs, could you tell me a little about that?
• You were a bench hand at AT&T. What is that?
• Why did you leave your job at McDonalds?
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Examples of Disqualifiers
• Can you work at least one weekend a
month?
• Can you work overtime without notice?
• Do you have any felony convictions?
• Would you be willing to treat a patient with
AIDS?
• Do you have a valid driver’s license?
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http://www.youtube.com/watch?v=Vvtm1GeYE6U&feature=youtu.be
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http://www.youtube.com/watch?v=PXZe23jaXRc&feature=youtu.be
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Examples of Organizational-Fit
Questions
• Under what type of supervisor do you work best? Is
there a type of supervisor for which you have trouble
working?
• What type of work pace is best for you?
• Describe your sense of humor?
• Describe your experience working with a culturally
diverse group of people.
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Sample Question
You are working as a teller and have a long line
of waiting customers. A customer runs to the
front of the line and yells that he bounced a
check and was charged $20, which caused other
checks to bounce. He then swears at you and
tells you that he will not leave until the problem
is solved. You are unable to check on his
account because the computer is down. What
would you do?
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Views of Resumes
• A history of your
life
• An advertisement
of your skills
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Characteristics of
Effective Resumes
• Attractive and easy to read
– white space
– font
• Does not contain typing,
spelling, or factual
mistakes
• Makes the applicant look
as good as possible
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General Considerations
• Length
• Paper color and type
• How it will be sent
– mailed
– faxed
– scanned
• Job objectives
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Types of Resumes
• Chronological
• Functional
• Psychological
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Important Psychological
Principles
• Primacy
• Priming
• Short-term memory
• Relevancy
• Negative information bias
• Unusualness
• Anderson’s adding versus
averaging principle
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Sample Highlights
• Minor or concentration
• GPA (overall, major)
• Clubs
• Leadership positions
• Community service
• Worked to finance
education
• Internships
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Professional Experience
• Include all relevant jobs
• Can include
– internships
– volunteer work
• For each job, include
– dates
– duties
– level of performance
– reason for leaving
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Cover Letters
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Opening Paragraphs
Advertisement in Newspaper
Enclosed find a copy of my resume. Please consider me for
the sale associate position that was advertised recently in the
Charleston Gazette.
Blind Application
Enclosed find a copy of my resume. Please consider me for
any sales-related positions that are either now available in your
organization or may soon become available
General Points
• Keep to one page • Avoid curse words
• Don’t beg and insults
• Avoid sounding • Don’t rehash your
desperate resume
• Avoid grammar and • Don’t bad mouth your
spelling errors former employer
• No officious words or • Tailor your letter to
phrases each company
• No personal • Direct to a particular
circumstances person
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April 18, 2012
Enclosed find a copy of my resume. Please consider me for the position of welder
that was advertised in the Roanoke Times and World News.
I believe I am qualified for your position. I have six years of welding experience in
an industrial setting. Furthermore, I am a very dependable worker as shown by the
fact that I have only missed two days of work in the last five years. Finally, I am
available to work any shift at any of your three plants.
I look forward to hearing from you. I can best be reached after 3:00 p.m.on
weekdays and anytime on weekends.
Sincerely,
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Andrew S. Jones
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Disastrous Openings
Cover Letters That Were Never Read
• Dear Dave,
I call you that because I feel I’ve known you for years.
• Dear Mr. Todd:
As Rod McKuen said so beautifully….
• Dear Mr. Todd:
I would like to aply for the position of editoral asistent
• Dr. Mr. Todd:
I have always dreamed of being a writer.
• Dear Mr. Todd:
My mother told me I should …
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• FLASH!
Judy Carson is coming to Nashville and …
• Dear Mr. Todd:
The Bible tells us “See and ye shall find.” So I am seeking ….
• My dear Mr. Todd:
While vacationing on the Continent (a delightful time!), it
occurred to me that…
• Dr. Mr. Todd:
Your company appears to be violating the Equal
Opportunities Amendment and to help you rectify the
situation, I would like to…
• Dear Mr. Todd:
Your company needs help …
• Dear Mr. Todd:
You don’t know me, but … 83
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Focus on Ethics
Ethical Communication
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